Caffeine Marketing

BACKGROUND

Please describe your company and position.

I am the CMO of Vivacity Tech

Describe what your company does in a single sentence.

A leading Google EdTech partner serving K-12 school districts and a Public Benefit Corporation (PBC) enriching local school communities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caffeine Marketing to accomplish?

• Uplevel overall branding and Marketing assets
• Build a new website
• Drive demand generation

SOLUTION

How did you find Caffeine Marketing?

Online Search

Why did you select Caffeine Marketing over others?

• Great culture fit
• Good value for cost
• CEO

How many teammates from Caffeine Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Caffeine Marketing  scope of work includes overall Go-to-Market consultation, brand and assets upgrades, new website, marketng campaigns, and demand generation foundantion builiding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Evan added focus and power to our marketing strategy. Key website metrics increased by 81% YOY. The sales team and customers have embraced the new assets. The sales team is better equiped to share the Vivacity story. Demand generation campaigns are still a WIP but are showing improved engagement and lead results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caffeine Marketing and Vivivacity have weekly cadence calles. Caffeine does a superb job of using project managment tools to document and communicate project status. All projects have benn on time and on budget.

What was your primary form of communication with Caffeine Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Caffeine culture of integrity, intelligence, productivity, and flow are most impressive. 

Are there any areas for improvement or something Caffeine Marketing could have done differently?

An area of improvement is to provide more pilot tests for new initiatives. 

BACKGROUND

Please describe your company and your position there.

Fraction is the first platform that connects US software developers who already have jobs, with organizations looking for the best talent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Caffeine Marketing, and what were your goals?

We had a couple of major challenges we had to overcome where Caffeine helped out. Our model is very different from a standard software consulting agency, or a staff augmentation model. Evan and his team were able to help us articulate the unique value props related to fractional employment. Additionally, Evan put together an entire marketing plan for our organization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We appreciated the holistic approach caffeine took to their work. They helped us with advertising on multiple platforms. Web design, ad copy, outbound sales. They are truly full service.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Evan and his team completely redesigned our website. Built a series of LinkedIN Ads from scratch. Successfully ran multiple ad campaigns, and even provided content for us to post on our website. We plan to continue working with Caffeine!

How many resources from the vendor's team worked with you, and what were their positions?

We had multiple vendors working with us. Evan the owner, and Alana, who acted as his incredibly strong sidekick.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Evan created a dashboard that included or results. We were very impressed by his cost per click, as well as his website design work.

How effective was the workflow between your team and theirs?

Very effective. We hold weekly meetings to give updates and make sure things are staying on track.

What did you find most impressive or unique about this company?

That they can act as a one stop shop for all of our digital marketing needs.

Are there any areas for improvement or something they could have done differently?

Not much I would change here. We used most of their services, but did contract with a couple of experts with a narrower focus for a couple of key items.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a Conversation Intelligence platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Caffeine Marketing?

Our industry - conversation intelligence - is fairly new and everyone has their own interpretation on the meaning of conversation intelligence. We wanted to find a way to be relevant and meaningful so prospects would understand and appreciate what we're able to do for them.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met with a few vendors. Caffeine Marketing was the only one using the Story Brand methodology. Everyone else wanted to use their gut and intuition to define our messaging where Caffeine Marketing was using a proven approach that is well recognized as being successful.

Describe the project in detail and walk through the stages of the project.

First Caffeine Marketing interviewed our team to understand the product and the how it helps sales organizations to become more effective and more efficient. Next, they reviewed our website to better understand our current messaging.

Then they defined the scope of the project Next, they started writing the rough overview of the messaging. With our approval they then completed writing and wire-framing the new site. Our team reviewed the messaging and design and made suggestions for modest changes. Caffeine Marketing then delivered the final project.

How many resources from the vendor's team worked with you, and what were their positions?

The founder, designer and Story Brand guide worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site is demonstrably better. Everyone who views the new site and messaging loves the changes. And we're driving more traffic and leads from the site.

How effective was the workflow between your team and theirs?

Caffeine Marketing as a great approach and our marketing team worked with their closely when necessary.

What did you find most impressive or unique about this company?

Caffeine Marketing really wants to help. It felt like they wanted us to succeed and they brought an approach - Story Brand - to us that we knew would help our messaging and communication.

Are there any areas for improvement or something they could have done differently?

I'd change nothing about them. Even after the project was complete, we asked for their help and offered to pay. They were fine doing additional work months later for no pay. Great customer service!

BACKGROUND

Please describe your company and your position there.

I am the Director of Administration for a SONIC Drive-In franchisee group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Caffeine Marketing?

We initially hired Caffeine to help craft our overall Marketing strategy and establish KPIs to measure performance, but the project scope eventually changed, as we hired Caffeine to build a new website for our Austin market.

SOLUTION

How did you select this vendor and what were the deciding factors?

I know the CEO, and had confidence that he would deliver a great end product.

Describe the project in detail and walk through the stages of the project.

Our project followed a standard process - planning, preparation, execution, and fine tuning. Caffeine came prepared to each meeting, and helped us stay organized and on target.

How many resources from the vendor's team worked with you, and what were their positions?

4 people:

• CEO
• Executive Assistant
• Specialist
• Project Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

No one on my team had participated in the design of a website before, so this was all new and we didn't really know what to expect. We were blown away by the end product created by Caffeine Marketing.

Every detail on the website was really well thought out, and it's almost like the developer had worked at our company for years. He/she knew the things and details that were important and integral to our business, without us even speaking to them. We were and still are thoroughly impressed!

How effective was the workflow between your team and theirs?

Admittedly, it was a little bumpy at times, but no doubt due to our lack of familiarity with the overall process. If we were to do it again, I know we would be prepared to ask better questions sooner in the process.

What did you find most impressive or unique about this company?

How well their team communicated, even though I believe everyone on their team works remotely. They obviously have really good communication and/or internal processes in place.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm the director of Sales & Marketing at a SaaS company that serves Nonprofits in the area of fundraising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Caffeine Marketing, and what were your goals?

Various efforts with the goal to increase our SEO and convert more website traffic to customers.

SOLUTION

How did you select Caffeine Marketing and what were the deciding factors?

We have a personal connection with the CEO and trust him to make the best decisions for our company.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Caffeine has helped us with a variety of marketing services including paid Ads, rebranding, website development, social media presence and SEO optimization.

How many resources from the Caffeine Marketing team worked with you, and what were their positions?

I've worked with Evan and Matthew

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Everything Caffeine has helped us with has been top-notch. When they haven't provided us with services directly, they have put us in touch with experts in particular fields that they have already vetted and trust. We've not been disappointed at any turn!

How effective was the workflow between your team and theirs?

Communication is great. When I ask a question or ask for something to be done I can trust that they're on it.

What did you find most impressive or unique about this company?

I have never gotten the feeling that we're "just another client". They treat our company and projects like their own and give 100%.

Are there any areas for improvement or something they could have done differently?

I am a fan of constructive criticism and wish I could provide some. But honestly, nothing comes to mind. Thanks for being awesome!

BACKGROUND

Please describe your company and your position there.

I'm an independent Marketing Consultant working for Dependable Break Room Solutions. We provide multiple break room services in the Southern California region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Caffeine Marketing?

We were looking for more expertise and direction on growing our business organically through SEO and with the help of paid ads.

SOLUTION

How did you select Caffeine Markeitng?

We were looking for someone who had the expertise, great communication skills, and ability to tailor each session to our specific business needs. We found Caffeine Marketing by referral as they met each one of these requirements.

Describe the scope of their work in detail.

After our initial meeting discussing our background and business goals, Evan was able to point us in the right direction. He prepared a plan to make the most of our sessions, gave specific recommendations to improve our website, reviewed the goals of our Google Ads, and worked with us set up social media ads.

His expertise helped us analyze several data points to better direct our advertising efforts. By the end of the sessions, we had a great plan in place moving forward.

What was the team composition?

I worked directly with Evan in each of our sessions. Our CEO was able to join in a couple of the sessions and was very impressed with the knowledge and expertise of Caffeine Marketing. Most importantly, we were happy with the immediate results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been generating more quality leads since working with Caffeine Marketing and feel confident that we can continue generating more business through the tools and suggestions given in our sessions.

How effective was the workflow between your team and theirs?

We have been having bi-weekly meetings in order to have time to implement suggested changes and have some time to analyze results. With each meeting, we go over any questions that may have come up between sessions and move forward in learning additional growth opportunities.

What did you find most impressive about this company?

As we have needed to change session dates and times based on our own scheduling conflicts, I have been very impressed with their expertise, communication, and flexibility.

Is there any area for improvement or anything that could have been done differently?

We have appreciated learning all we have from Evan and feel like every session was incredibly valuable. Can't think of anything that I would change!

BACKGROUND

Please describe your company and your position there.

Amy Gottschang, LLC is a birth doula services company in the metro Atlanta area. I am the sole owner and doula.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Caffeine Marketing?

A website review

What were your goals for this project?

I wanted a marketing professional's guidance as to how to best represent my business and offerings online.

SOLUTION

How did you select this vendor?

Evan was a client of mine. I learned that he was the head of marketing at a local large church, so I decided that I'd love to have someone with that level of expertise look over my site.

Describe the project in detail.

Evan took an in-depth look at my website and recorded a 15-minute video of suggestions, tips, and feedback for me to watch at any time and as often as needed. He introduced me to story-based marketing. He provided guidance in the form of a clear and concise checklist of improvements to implement.

What was the team composition?

I interacted with Evan for the entirety of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I hired a logo designer and I am in the process of hiring a photographer for headshots. I took Evan's advice and made some effective layout and content changes. I am considering making a template change.

How effective was the workflow between your team and theirs?

Very effective. Evan and I communicated well via email and text.

What did you find most impressive about this company?

I was impressed by Evan's energetic ability to make recommendations and not only show me the changes to make but also tell me the reasons the changes will be effective. He encouraged me to dig deeper into the "why" of my business and to reflect that on my site.

Are there any areas for improvement?

No, not that I can think of.

BACKGROUND

Please describe your company and your position there.

We are another marketing agency with Storybrand Certification that focuses on overall marketing & marketing strategy that get results for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Caffeine Marketing?

We hired Caffeine Marketing to assist with our Social Media Advertising for some of our clients. As another marketing agency, we've been super impressed with their level of professionalism and return on investment for our clients.

What were your goals for this project?

Our goal was to exceed our client's expectations by delivering a really high return on investment through social media advertising with Caffeine Marketing. Evan and his team at Caffeine far exceeded our expectations and we are so glad we hired them.

SOLUTION

How did you select this vendor?

We we’re looking for an agency who had a high level of ownership in growing client’s companies for them and also specialized in using a 7-part framework called StoryBrand

Describe the scope of their work in detail.

On an on-going basis, they create, run, update, and monitor social media campaigns. Most of the ads run across Facebook, Instagram, and their audience network.

What was the team composition?

We have worked directly with Evan but he has a team of 6.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most leaders ask the question “how quickly will I see a return on investment?”, we did too. Within 14 days every dollar we spend with Caffeine on Social Media Advertising made $9.50 in return. That’s incredible and they are well worth the investment.

How effective was the workflow between your team and theirs?

Evan and his team took a really high level of ownership and made our project their own. They were quick to respond and easy to work with.

What did you find most impressive about this company?

They worked hard to get things that were broken back up and working and made extra effort to ensure a solid start. Also, they were quick to answer questions and find solutions.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I’m the MoneyWise Director for the North Point Community Church.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Caffeine Marketing?

We hired Caffeine Marketing to help us craft a better marketing language.

What were your goals for this project?

We wanted to have a clear strategy to use when communicating with potential customers and volunteers.

SOLUTION

How did you select this vendor?

We followed another department’s recommendation to hire Caffeine Marketing.

Describe the scope of their work in detail.

They walked us through the entire process. They helped us create a BrandScript using StoryBrand’s framework. Together, we created our messaging and formulated a marketing plan.

What was the team composition?

The project had around six people working on it.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our internal team is confident with the messaging Caffeine Marketing helped us create. We’re thrilled with how productive the process was.

How effective was the workflow between your team and theirs?

They were great to work with.

What did you find most impressive about this company?

They brought a unique perspective and showed us how to communicate with our market. They took our industry terms and helped us get our audience to understand our language. We valued their point of view.

Are there any areas for improvement?

There is nothing to improve.