Lilo Social

BACKGROUND

Please describe your company and position.

I am the Sr. Manager, Ecommerce of NuFACE

Describe what your company does in a single sentence.

Pioneers in Microcurrent for Over 30 Years

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish?

• Increase new customer revenue
• Build email ecosystem to best practices

SOLUTION

How did you find Lilo Social?

Used them at previous company

Why did you select Lilo Social over others?

Company values aligned

How many teammates from Lilo Social were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Ads- Drive strategy and execution across Meta and Google Ads to drive New Customer acquisition and improve efficiencies across ROAS, conversion, and CPA. Create content to drive efficiencies. 
• Creators - Find creators that are on-brand, negotiate contracts, brief and facilitate content for use in paid media and email to drive revenue and improve brand awareness
• Landing pages - build to help with ads and improce conversion
• Email- Create monthly calendar, segmentation, and campaigns. Develop best-in-class flows to drive revenue at all parts of the funnel. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

project is ongoing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lilo has been able to be flexible with our priorities and last minute needs. Their weekly reporting is very helpful and they explain everything clearly. No question is too small, and they make sure you have what you need.

What was your primary form of communication with Lilo Social?

Virtual Meeting

What did you find most impressive or unique about this company?

Lilo makes sure you get what you need to acheive your goals. They're responsive and feel like a part of the team.

Are there any areas for improvement or something Lilo Social could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Senior PR + Marketing Manager of Goldfaden MD

Describe what your company does in a single sentence.

Goldfaden MD is a dermatologist-developed skincare brand that combines clinical expertise with plant-powered, results-driven formulas to deliver radiant, healthy-looking skin.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish?

• strengthen email performance
• build deeper customer loyalty
• drive repeat purchases

SOLUTION

How did you find Lilo Social?

Referral

Why did you select Lilo Social over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Lilo Social were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lilo oversees all of our retention marketing efforts, with a primary focus on email. Their scope of work includes developing and executing our overall retention strategy, building and optimizing automated flows and campaigns in Klaviyo, managing segmentation and audience targeting, and producing creative that is aligned with our brand voice. Key deliverables include monthly email calendars, campaign builds, performance reporting and analysis, strategic recommendations to improve retention KPIs, and continuous testing across subject lines, creative, and offers to maximize engagement and repeat purchases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Lilo, we’ve seen measurable improvements across key retention metrics, including higher open rates, increased repeat purchase revenue, and overall growth in our email-driven revenue contribution. Their testing and segmentation strategies have helped us improve engagement and build a more loyal, returning customer base, while their reimagined creative and fresh perspective on copy have elevated both the look and feel of our email marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lilo’s project management has been highly reliable and organized. They consistently deliver campaigns, flows, and reporting on schedule, while also remaining flexible when timelines shift or new priorities come up. The team is responsive to our needs, quick to implement feedback, and proactive in suggesting optimizations that keep our retention efforts moving forward.

What was your primary form of communication with Lilo Social?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most about Lilo is their unique balance of data-driven strategy and fresh creative perspective—they know how to optimize performance while keeping our email marketing engaging and on-brand.

Are there any areas for improvement or something Lilo Social could have done differently?

Our partnership with Lilo has been strong overall. If there’s one area of opportunity, it would be receiving even more proactive suggestions on new creative testing and retention trends to keep pushing our strategy forward.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of DTC and Ecommerce for Half Magic Beauty, a vegan and cruelty-free makeup brand from A24, the imagination of award-winning artist Donni Davy, and the creators of Euphoria. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish for Half Magic Beauty?

We hired Lilo Social to lead our performance marketing efforts including paid and email/sms.

SOLUTION

What was the scope of their involvement?

Lilo Social manages our paid media, email, and SMS marketing and strategy to help us hit our KPIs and scale. The team also brings resources and tools to improve our business and optimize our processes. For example, Lilo Social has introduced us to Klaviyo Marketing Analytics and helped us migrate to a unified Klaviyo email and SMS stack. The team has also helped us build a homegrown loyalty program.

What is the team composition?

We work with 12 teammates from Lilo Social, including a key manager for paid and email marketing and a project manager.

How did you come to work with Lilo Social?

We found Lilo Social through a referral.

What is the status of this engagement?

We started working with Lilo Social in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw viral success in Q1 2025 with our TikTok eyeshadow campaigns and have successfully launched a loyalty program with Lilo Social's help. We saw high efficiency during that time with CACs under $9 and were able to lean in more to drive new customer growth and revenue. It's still early for the loyalty program, but we're happy to see high engagement and shifts from tier to tier, ultimately helping us increase LTV in the long term.

How did Lilo Social perform from a project management standpoint?

Jaclyn is great! She's incredibly good with quick follow-through, assessments, and timely project details.

What did you find most impressive about them?

Working with Lilo Social, we get access to a solid team of creatives, ad managers, strategists, and specialists across the full funnel. It's nice to have them as an extension of our team. The team is fast and quick to reply and comes with great suggestions for strategy and execution.

Are there any areas they could improve?

Given how quickly things change in the paid ad space, we'd love Lilo Social's proactive involvement in daily recommendations vs. weekly & monthly check-ins.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager - Omnichannel of True Botanicals

Describe what your company does in a single sentence.

True Botanicals is a clean beauty brand that specializes in non-toxic, anti-aging skincare products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish?

• Increase new customers acquisition
• Increase efficiency on Meta and Paid Search (increasing ROAS was a big part of this)
• Helping us automate / streamline email creation

SOLUTION

How did you find Lilo Social?

Worked with them in past

Why did you select Lilo Social over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Lilo Social were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lilo manages all of our performance marketing (Meta, Google, etc.) and leads our execution strategy (how we should set up camapigns, what key words we should use, who we should target, etc.). Lilo has also helped us make Meta creatives which allowed us to scale & test substantially more than we were able to on our own. 

Lilo creates campaign emails for us - designs and wirtes copy. They also propose email subject ideas based on our upcoming calendar. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Performance Marketing services have been amazing! Our performance has been strong since the beginning of the partnership with Lilo (saw huge efficiency increases as soon as we started working with them) and has only improved in recent months. The entire team is incredibly helpful and responsive. Bobby does a great job taking our goals and turning them into an actionable strategy. 

Paid Social Creative Services were also very helpful. We have a small creative team so Lilo was critical in us running creative testing the past few quarters. The team makes any edits we have super quickly and generally all the creative we have received has been good. 

Email has also been amazing so far! Overall, we’re incredibly happy with the partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lilo consistently delivers items on time—often within hours of the initial request. They go above and beyond helping me prep for internal meetings, pulling data for slides I'm working on, and answering any performance-related questions I have. They're highly responsive on Slack and lead a focused, productive meeting every Wednesday to review open tasks and current performance.

What was your primary form of communication with Lilo Social?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Having worked at a performance marketing agency, I understand how challenging it can be to manage multiple client accounts—especially when strategies shift throughout the month. I've been blown away by how polished, informed, and helpful the Lilo team is. Anytime we adjust our internal strategy, Lilo comes back with countless thoughtful recommendations on how to bring it to life. Bobby is incredibly knowledgeable and consistently does an excellent job explaining everything we’re doing in the account. The Lilo team truly feels like an extension of our internal team.

Are there any areas for improvement or something Lilo Social could have done differently?

Not really! There have been a few small (and very fixable) creative mistakes, but they’ve been addressed quickly every time.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of A+R

Describe what your company does in a single sentence.

A+R is an independent resource for new modern furnishings, lighting and décor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish?

• Revamp Email Design
• Increase revenue on emails

SOLUTION

How did you find Lilo Social?

the reached out to us

Why did you select Lilo Social over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lilo Social were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and strategy for several email flows on Klayiyo. One campaign email. Cleaning our email lists.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fantastic design on our emails for our Welcome flow, Trade Sign-Up Flow, Abandon Cart, Win-Back, and Campaign. We already saw $2k in revenue from the first few days of the new series going live. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on-time. The team was a joy to work with and extremely collobrative. 

What was your primary form of communication with Lilo Social?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood our company values and aesthetic immediately and brought great ideas to the table from day one. I also appreciate that they were flexible with their billing and project structure and proposed something within our budget with great results. 

Are there any areas for improvement or something Lilo Social could have done differently?

No notes really! I was used to contacting partners via email, but it was nice to have everything contained within Slack and Figma. 

BACKGROUND

Please describe your company and position.

I am the CEO of Bar Crawl Nation LLC

Describe what your company does in a single sentence.

We're a nationwide event marketing and production company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish?

• Revamp Klaviyo set up for email/sms flows
• Identify and execute new look & feel for email/sms design
• Create profitable email/sms campaigns to promote upcoming events

SOLUTION

How did you find Lilo Social?

• Online Search
• Upwork

Why did you select Lilo Social over others?

• Great culture fit
• quality of portfolio & presentation

How many teammates from Lilo Social were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lilo Social took over our end-to-end Email & SMS marketing from a previous entity. This was a massive undertaking that includes:

• creating aa consisten look & feel for all email & sms marketing
• opt-in optimization on our website
• creating many new standardized flows (i.e. browse abandon, anniversary, sunset)
• creating new flows specific to our company (post ticket purchase)
• creating a marketing/campaign schedule for email/sms
• designing and sending email/sms campaigns
• working with our team on any technical hurdles (updating klaviyo profiles via api)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This biggest measurable outcome is Klaviyo-attributed revnue from retention marketing that previously did not exist. Outside of that, our communication with customers leading up to events has improved immensely. Lastly, it has taken quite a bit of work off of the hands of our internal team, which saves us time and allows us to apply our resources to other aspects of the business to continue our trajectory of growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Lilo Social team is always available to communciate via slack. We have a monthly meeting to discuss progress and future goals. A calendar is created to organize all campaigns. Deliverables are always on time.

What was your primary form of communication with Lilo Social?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think the email content/design is excellent with and also fits well with our other marketing efforts.

Are there any areas for improvement or something Lilo Social could have done differently?

Generally, we're pretty happy with everything. The only thing I would say is that the onboarding process that a little while to get started, although in all fairness they did warn us of that. I believe it took at least a month before we were rocking and rolling.

BACKGROUND

Please describe your company and position.

I am the Director of Ecommerce of SEEQ Supply

Describe what your company does in a single sentence.

Traditional thick and milky protein shakes weren’t cutting it for us anymore, so we launched SEEQ Clear Protein: a light and refreshing protein that looks and tastes just like your favorite sports drink. It’s the juiciest way to hit your health and wellness goals, with all the same benefits as traditional protein powders!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish?

• Take on our notifications strategies for email, sms, push

SOLUTION

How did you find Lilo Social?

Referral

Why did you select Lilo Social over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Lilo Social were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables:
1. Email Marketing Strategy and Execution
Campaign Calendar Development:Plan and maintain a monthly campaign calendar aligned with product launches, promotions, holidays, and brand initiatives.
Design and Copywriting:Create visually appealing and brand-consistent email templates with compelling copy tailored for specific audiences.
Segmentation and Targeting:Develop segmentation strategies to target audiences based on demographics, behaviors, purchase history, and engagement.
A/B Testing:Test subject lines, creative elements, and CTAs to optimize performance.
Reporting and Insights:Provide detailed analytics reports, including open rates, click-through rates (CTR), conversions, and recommendations for improvement.
2. SMS Marketing
Strategic Messaging:Develop short, engaging, and actionable SMS campaigns to complement email campaigns and drive immediate results.
Compliance and Best Practices:Ensure adherence to SMS marketing regulations (e.g., TCPA compliance).
Automation:Create automated SMS flows for cart abandonment, welcome series, order confirmations, and other touchpoints.
Performance Tracking:Deliver analytics on SMS performance, such as click-through rates and revenue attribution.
3. Push Notifications
Engagement Strategy:Develop push notification campaigns that align with email and SMS initiatives to maintain consistency across channels.
Creative Development:Craft concise, attention-grabbing notifications with clear CTAs.
Automation Setup:Set up automated push flows, such as product back-in-stock alerts, shipping updates, and personalized offers.
Monitoring and Optimization:Track open rates, engagement, and conversion metrics to refine strategy.
4. Campaign Strategy
Integrated Campaigns:Plan and execute multi-channel campaigns to maximize reach and engagement.
Promotional Campaigns:Execute seasonal promotions, flash sales, and exclusive offers across all channels.
Cross-Channel Cohesion:Ensure messaging consistency across email, SMS, push, and any other relevant platforms.
5. Flow Strategy and Automation
Audit Existing Flows:Review current automated flows and identify opportunities for improvement or expansion.
Build New Flows:Design and implement flows such as:Welcome series
Cart abandonment
Browse abandonment
Post-purchase follow-ups
Win-back campaigns
Subscription reminders
Personalization and Dynamic Content:Leverage customer data to create personalized, dynamic messaging for higher engagement.
Performance Optimization:Continuously monitor and refine automated flows based on performance data.
6. Reporting and Insights
Monthly Performance Reports:Deliver a comprehensive report detailing the performance of email, SMS, and push channels.
Insights and Recommendations:Provide actionable insights to inform future strategy and improve ROI.
Key Milestones:
Initial discovery session to align on goals and objectives.
Delivery of a comprehensive strategy document within the first 4 weeks.
Implementation of new campaigns and flows within the first 2-3 months.
Monthly performance reviews and strategy adjustments.
Success Metrics:
Increased email open rates and click-through rates.
Higher SMS engagement and attributable revenue.
Improved customer retention through automated flows.
Overall revenue growth attributed to marketing channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Email Marketing
Increased Open Rates:Improved average open rates from X% to Y%, exceeding the industry benchmark of Z%.
Enhanced Click-Through Rates (CTR):CTR improved from A% to B% through better segmentation and engaging copy.
Revenue Generated:Email marketing contributed $XX,XXX in attributed revenue during the project duration.
List Growth:Increased the email subscriber list by XX% through lead capture campaigns and engaging signup forms.
Reduced Unsubscribes:Decreased unsubscribe rate from X% to Y% by delivering more relevant, personalized content.
 
2. SMS Marketing
Engagement Rates:SMS click-through rates averaged X%, above the industry benchmark of Y%.
Revenue Attribution:SMS campaigns generated $XX,XXX in sales, accounting for Z% of total revenue.
Conversion Rates:SMS campaigns achieved an average conversion rate of X%, particularly during flash sales and promotions.
Customer Retention:Improved retention by XX% with targeted win-back and subscription reminder SMS flows.
 
3. Push Notifications
Engagement and Click Rates:Push notifications achieved an average click-through rate of X%, compared to an initial rate of Y%.
Opt-In Rates:Increased opt-in rates by X% through compelling incentives and onboarding messaging.
Customer Re-Engagement:Re-engaged XX% of dormant users via personalized push campaigns.
Revenue Contribution:Generated $XX,XXX in sales attributed to push notifications.
 
4. Campaign Strategy
Campaign-Specific ROI:Achieved an average ROI of X% on multi-channel campaigns (email, SMS, and push combined).
Promotion Success:Seasonal promotions resulted in an X% increase in sales compared to the previous year.
Customer Engagement:Increased engagement metrics (open rates, CTRs) by X% during SEEQ WEEQ and other brand initiatives.
 
5. Flow Strategy and Automation
Flow-Specific Revenue:Automated flows (e.g., cart abandonment, welcome series) contributed $XX,XXX in revenue, accounting for X% of total channel revenue.
Improved Conversion Rates:Cart abandonment flow conversion rates increased from X% to Y%.
Engagement Metrics:Welcome series open rates improved to X%, with click-through rates of Y%.
Enhanced Customer Journey:New flows, such as post-purchase and subscription reminders, reduced churn by X%.
 
6. Overall Channel Performance
Revenue Growth:Combined channels (email, SMS, and push) drove $XXX,XXX in attributable revenue, representing X% of total eCommerce revenue.
Customer Retention:Increased repeat purchase rate by X% through improved customer lifecycle messaging.
ROI Across Channels:Achieved an overall ROI of X% across all marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Timeliness of Deliverables
On-Time Delivery:Lilo Social adhered to deadlines for campaign creation, flow implementation, and reporting. All items were delivered within the agreed-upon timelines unless adjustments were mutually agreed upon due to changing priorities.
Key milestones, such as the launch of new email flows and integrated campaigns, were completed promptly, often ahead of schedule.
Proactive Communication:Regular updates were provided on the status of projects, ensuring full transparency. When potential delays arose, they flagged them early and proposed solutions to minimize disruption.

What was your primary form of communication with Lilo Social?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tailored and Data-Driven Strategies:

Lilo Social's ability to craft strategies that were not only tailored to our brand voice but also heavily informed by data stood out. Their approach blended creativity with analytics, ensuring that every decision was supported by measurable insights.
Proactive Innovation:

They demonstrated a forward-thinking mindset by regularly introducing fresh ideas and innovative approaches. For example, they proposed unique campaign concepts and flow enhancements that aligned with our goals while staying ahead of industry trends.
Customer-Centric Mindset:

Their deep understanding of our audience and focus on delivering personalized, relevant messaging across channels was exceptional. This led to a noticeable improvement in engagement metrics and customer satisfaction.
Seamless Multi-Channel Integration:

Lilo Social excelled at creating cohesive campaigns across email, SMS, and push notifications. The seamless integration ensured consistent messaging while maximizing the reach and impact of our marketing efforts.
Attention to Detail:

Every deliverable—from email designs to SMS copy—reflected meticulous attention to detail, maintaining a high standard of quality that resonated with our audience and strengthened our brand identity.

Are there any areas for improvement or something Lilo Social could have done differently?

No I don't think so at this time, they are a well-established brand and know a lot about digital marketing! Highly recommend working wth them 

BACKGROUND

Please describe your company and position.

I am the Business Development Director of Maximum Slim

Describe what your company does in a single sentence.

We are engaged in formulating and distributing healthy coffee, vitamins, and supplements for individuals looking to live an active and healthy lifestyle. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tequila Sunrise to accomplish?
Email Marketing

SOLUTION

How did you find Tequila Sunrise?

Online Search

Why did you select Tequila Sunrise over others?

High ratings

How many teammates from Tequila Sunrise were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Handcraft email marketing campaigns at every prospect and customer touchpoint to increase conversions and boost your bottom line without spending a dime on paid traffic. 
• Create a cohesive SMS Marketing strategy using cutting-edge data to send the right message at the right time. 
• Provide recommendations to improve our email marketing campaigns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have increased email revenue by 70%

Increased our open rates by 105%

Increased our conversion rates by 85%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I am thrilled to share my glowing review of our email marketing team's project management prowess. Their dedication to delivering items on time is unparalleled, and their responsiveness to our needs is nothing short of remarkable.

From the moment we engaged with them, they demonstrated an unwavering commitment to meeting deadlines. Every project milestone was met with precision and punctuality, ensuring that our campaigns launched seamlessly and on schedule. Their meticulous planning and execution have been instrumental in driving our company's success.

What truly sets them apart is their exceptional responsiveness. Whenever we had a request or needed assistance, they were there, ready to spring into action. Their ability to address our needs in a timely and efficient manner has been invaluable, allowing us to stay agile and adapt to changing market conditions with ease.

Moreover, the quality of their work is simply top-notch. From crafting compelling email copy to designing eye-catching visuals, every aspect of their output reflects their professionalism and expertise. Their attention to detail ensures that our campaigns not only meet but exceed our expectations, consistently delivering outstanding results.

In essence, our email marketing team's project management capabilities are indispensable to our company. Without them, we simply couldn't run our operations as smoothly and effectively as we do. I wholeheartedly recommend their services to any organization in need of exceptional project management for their email marketing endeavors.

What was your primary form of communication with Tequila Sunrise?

Email or Messaging App

What did you find most impressive or unique about this company?

One of the most striking aspects of working with them is their profound knowledge of our business. It's as if they've been with us from the very beginning, understanding our brand, our objectives, and our target audience with remarkable clarity. This intimate familiarity with our business enables them to tailor every email campaign with precision, ensuring that each message resonates deeply with our audience and drives meaningful engagement.

What truly sets them apart, however, is their boundless creativity and innovative ideas. Time and time again, they have presented us with concepts that surpass anything we could have imagined. From captivating subject lines to visually stunning designs, their creativity knows no bounds. It's like having a dedicated in-house marketing agency and design team rolled into one, only better.

What's even more remarkable is how seamlessly they integrate with our internal staff. They don't just feel like an external vendor; they feel like an integral part of our team. We trust their judgment and expertise implicitly, knowing that they always have our best interests at heart. Their level of commitment and dedication far exceeds what we could achieve on our own, and it's a testament to their professionalism and passion for their craft.

In summary, our email marketing team is more than just a service provider; they're a strategic partner who adds immense value to our business. Their unparalleled knowledge, creativity, and dedication have elevated our email marketing efforts to new heights, and we couldn't be more grateful for their contributions. I wholeheartedly recommend their services to any organization in search of a truly exceptional email marketing team.

Are there any areas for improvement or something Tequila Sunrise could have done differently?

No.  We are truly satisfied. 

BACKGROUND

Please describe your company and your position there.

Our company operates as a holding company. We had Lilo work across two separate projects, one for a company we incubated and another for one we acquired.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lilo Social?

We had a lot of work to do across our email strategy and email marketing for the one project, and we needed support across paid social campaigns for another. Lilo was a true one stop shop that over-delivered for us in each area and helped us better communicate our offerings more clearly.

SOLUTION

How did you select this vendor?

We needed a dynamic team that knew what they were doing when it comes to building a brand digitally. Lilo proved that they had the necessary experience to do this for us, and they never let us down.

Describe the scope of their work in detail.

Lilo was able to quickly distill what we needed down to a more thoughtful approach than we were previously doing which might be described as a bit all over the place. We had multiple team members crossing over each other's paths when it came to email and paid social, so Lilo set up some rules and processes for us and drastically decreased our CPA.

What was the team composition?

We worked mainly with an account strategist and the exec team to build a strategy. Over the course of the year we worked with various other team members to execute.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our CPA halved in cost in the first 2.5 months of working with Lilo. They also took our most profitable channel (email) and made it even more profitable, which we loved.

How effective was the workflow between your team and theirs?

It was great. They use a tool called Ziflow which made editing and annotating creatives a breeze.

What did you find most impressive about this company?

They were one step ahead of us. It was clear that the team was well-versed in the challenges we needed to solve and they were realistic about expectations. I liked that they provided us with true benchmarks rooted in real data.

Is there any area for improvement or anything that could have been done differently?

Not really, the delivery and communication was great.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of L'Couture, a women’s lifestyle brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We wanted to hire a growth agency.

SOLUTION

What was the scope of their involvement?

Lilo Social handles all our paid marketing and email marketing efforts. We initially had a couple of onboarding sessions with all the key stakeholders so they could familiarize themselves with the brand. Then, they started working on our paid marketing approach. They focus on Facebook, Instagram, and Google. The team creates our ads and does our copywriting to build our audiences and manage the KPIs. Our biggest goal is to achieve a lower customer acquisition cost and ad spend.

On the other hand, they do our email marketing using Klaviyo. They build the audiences for our email, send 2–3 emails a week, and manage the click-through rate, open rate, and more. Lilo Social also works on setting up all of our pop-up ads on our e-commerce site to make sure we’re capturing customers. 

Additionally, Lilo Social has created landing pages for us. When customers click on the ad, they go to a landing page versus the website

What is the team composition?

We work with about four people, but there are about seven team members in the background.

How did you come to work with Lilo Social?

We were introduced to them by another company based in Dubai that used them. We went with Lilo Social because they were a full-growth agency. Most paid ad agencies only run paid ads; they don’t look at anything else. However, Lilo Social offered 360 services, so they had a level of accountability. Additionally, they were responsive and easy to work with.

How much have you invested with them?

We’ve probably spent around $500,000.

What is the status of this engagement?

We started working with them in June 2022, and we’ll continue to partner with them for the foreseeable future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In general, the results have been really strong. Our biggest success is a lower customer acquisition cost. Also, the ROI has been steady at 200%, which is really important. For Black Friday and November, the biggest month for us, they were even able to beat it.

How did Lilo Social perform from a project management standpoint?

They perform well; we do everything through Slack and Notion. Although there’s a nine-hour difference, everything is very streamlined. Moreover, they offer guidance to us. If we have questions about how to do something, they’re more than willing to answer, even if it’s outside their scope. They’re a true partner.

What did you find most impressive about them?

They’re genuinely committed to growth. Lilo Social is very strategic about ensuring a return on everything they spend, which is what we want from a commercial standpoint. Secondly, they’re just nice to work with. The team is open and transparent; we have a good working relationship.

Are there any areas they could improve?

No, I can’t think of anything. We’re quite happy with them.

Do you have any advice for potential customers?

Make sure you’re constantly communicating what’s happening in your business and what you’re happy with; it’s important to be completely open in any business relationship. The more you share, the more you’ll get back.