Lilo Social

BACKGROUND

Please describe your company and your position there.

Our company operates as a holding company. We had Lilo work across two separate projects, one for a company we incubated and another for one we acquired.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lilo Social?

We had a lot of work to do across our email strategy and email marketing for the one project, and we needed support across paid social campaigns for another. Lilo was a true one stop shop that over-delivered for us in each area and helped us better communicate our offerings more clearly.

SOLUTION

How did you select this vendor?

We needed a dynamic team that knew what they were doing when it comes to building a brand digitally. Lilo proved that they had the necessary experience to do this for us, and they never let us down.

Describe the scope of their work in detail.

Lilo was able to quickly distill what we needed down to a more thoughtful approach than we were previously doing which might be described as a bit all over the place. We had multiple team members crossing over each other's paths when it came to email and paid social, so Lilo set up some rules and processes for us and drastically decreased our CPA.

What was the team composition?

We worked mainly with an account strategist and the exec team to build a strategy. Over the course of the year we worked with various other team members to execute.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our CPA halved in cost in the first 2.5 months of working with Lilo. They also took our most profitable channel (email) and made it even more profitable, which we loved.

How effective was the workflow between your team and theirs?

It was great. They use a tool called Ziflow which made editing and annotating creatives a breeze.

What did you find most impressive about this company?

They were one step ahead of us. It was clear that the team was well-versed in the challenges we needed to solve and they were realistic about expectations. I liked that they provided us with true benchmarks rooted in real data.

Is there any area for improvement or anything that could have been done differently?

Not really, the delivery and communication was great.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of L'Couture, a women’s lifestyle brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We wanted to hire a growth agency.

SOLUTION

What was the scope of their involvement?

Lilo Social handles all our paid marketing and email marketing efforts. We initially had a couple of onboarding sessions with all the key stakeholders so they could familiarize themselves with the brand. Then, they started working on our paid marketing approach. They focus on Facebook, Instagram, and Google. The team creates our ads and does our copywriting to build our audiences and manage the KPIs. Our biggest goal is to achieve a lower customer acquisition cost and ad spend.

On the other hand, they do our email marketing using Klaviyo. They build the audiences for our email, send 2–3 emails a week, and manage the click-through rate, open rate, and more. Lilo Social also works on setting up all of our pop-up ads on our e-commerce site to make sure we’re capturing customers. 

Additionally, Lilo Social has created landing pages for us. When customers click on the ad, they go to a landing page versus the website

What is the team composition?

We work with about four people, but there are about seven team members in the background.

How did you come to work with Lilo Social?

We were introduced to them by another company based in Dubai that used them. We went with Lilo Social because they were a full-growth agency. Most paid ad agencies only run paid ads; they don’t look at anything else. However, Lilo Social offered 360 services, so they had a level of accountability. Additionally, they were responsive and easy to work with.

How much have you invested with them?

We’ve probably spent around $500,000.

What is the status of this engagement?

We started working with them in June 2022, and we’ll continue to partner with them for the foreseeable future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In general, the results have been really strong. Our biggest success is a lower customer acquisition cost. Also, the ROI has been steady at 200%, which is really important. For Black Friday and November, the biggest month for us, they were even able to beat it.

How did Lilo Social perform from a project management standpoint?

They perform well; we do everything through Slack and Notion. Although there’s a nine-hour difference, everything is very streamlined. Moreover, they offer guidance to us. If we have questions about how to do something, they’re more than willing to answer, even if it’s outside their scope. They’re a true partner.

What did you find most impressive about them?

They’re genuinely committed to growth. Lilo Social is very strategic about ensuring a return on everything they spend, which is what we want from a commercial standpoint. Secondly, they’re just nice to work with. The team is open and transparent; we have a good working relationship.

Are there any areas they could improve?

No, I can’t think of anything. We’re quite happy with them.

Do you have any advice for potential customers?

Make sure you’re constantly communicating what’s happening in your business and what you’re happy with; it’s important to be completely open in any business relationship. The more you share, the more you’ll get back.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a small novelty pin and game company. I manage all day to day operations including marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lilo Social, and what were your goals?

We hired Lilo Social to get our Facebook, Instagram, and Google ads under control after struggling with several other marketing firms. We'd been paying too much for inconsistent results. Lilo pitched us newsletter and SMS creative and management and we added those as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed 4 digital marketing agencies (having worked with three others in the past). Lilo was clear, didn't over promise, and seemed confident and competent. Their price was a little lower than other options, but that was not the deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Lilo ramped up quickly - taking over our current campaigns and designing lots of new newsletter templates. Within 2 months they had stabilized our marketing spend and were getting results. They also dove into our financials with me to help figure out our goals and keep them updated as the holidays approached.

How many resources from the vendor's team worked with you, and what were their positions?

I work directly with one of the owners and a project manager, with other team members contributing design, copywriting, and strategy. I've never had to figure out who to talk to about a problem - they work as a team and clearly communicate with each other well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

To keep it simple: I need a 10%+ profit to make my company work and Lilo helped me take our monthly budgets and projections and turn them into goals for ROAS, newsletters, etc. so that we meet those goals consistently. When we don't meet goals, they are proactive and never make excuses - they just come up with new things to test and make them happen. Is less stress a measurable outcome? if so, that's the key one for me.

How effective was the workflow between your team and theirs?

We got more than we bargained for with Lilo: they are on top of every aspect of our social media ads and newsletters, but they also are a real pleasure to work with. They've stabilized our media spend and they give clear feedback to me and take feedback from our staff without friction.

What did you find most impressive or unique about this company?

They are far more humble than any marketing team I've worked with, especially considering the level of skill they display. They allow me to focus on the many other aspects of our business – I know they have our marketing in hand and I know they will not hesitate to tell me when there are issues I need to weigh in on.

Are there any areas for improvement or something they could have done differently?

Occasionally, I need to tweak copy to get the voice of our company just right. When I have an area I want them to improve I tell them and they respond quickly and without blame or excuses.

BACKGROUND

Please describe your company and your position there.

I am the Founder and GM of the business. Because we are so new, I handle everything from developing our creative to implementing CRO tests, email campaigns, product fulfillment, CX, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lilo Social, and what were your goals?

We needed to build a predictable and robust DTC revenue engine. I worked closely with Lilo's team to build our entire paid media program from scratch. We set up our creative and reporting process, determine the best channels to start with, and executed on the plan. They were truly partners in every way. We ended up building the business almost entirely on Meta, and began layering on email campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We initially considered Lilo because of their stellar reputation. We had a call and I immediately knew they were the right partner. Understanding and knowing platforms is almost a commodity-what sold me on Lilo was their flexibility, broad range of expertise, and fantastic roster of clients. I also was impressed that we were speaking directly with the founder, who has personally led the engagement.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They ran an audit of our analytics, email and ad account and proposed a plan that prioritized focusing on paid Meta campaign, with the option to expand channels into affiliate and eventually email campaigns. We then brainstormed on different kind of creative to experiment with, the appropriate budgets, testing allocation, and parameters needed to arrive to our (aggressive) target CAC. Every week, they monitor the ad account and report back with insights. They've also taken the initiative to mock up emails and affiliate ideas as we began exploring the possibility to expand beyond paid media.

How many people from the vendor's team worked with you, and what were their positions?

As the GM, I worked with them and brought in a director of growth from a partner brand. On their end, I worked directly with one of the founders as well as one of his team members. For better or worse, I slack them all day, and the founder and I speak on almost daily basis, usually over the phone and occasionally on weekends.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within 4 months of launching, we had hit $1MM run rate. We've also managed to build an entire paid media program, which continues to exceed our very aggressive CPA goals. Their deliverables are always fantastic, and their work continues to exceed expectations.

Describe their project management style, including communication tools and timeliness.

Their team is very communicative. We meet on a weekly basis, but they also have a shared slack channel, which we use multiple times a day. I also speak to the founder on the phone almost daily, including weekends...They're usually very quick and flexible when developing deliverables, and are quick to address last minute requests. Sometimes, it feels like I'm their only client, and for better or worse, it's easy to forget that we're not!

What did you find most impressive or unique about this company?

It's almost the standard to praise them for industry knowledge and professionalism. What sets Lilo apart is their willingness to roll up their sleeves and become partners. Having been on the agency side, I am constantly shocked by how good at they are making us feel like we are their only client, and how they seem to genuinely care about our business. There are thousands of great agencies that can help strategize and execute, but this is the first that truly feels like a part of the team.

Are there any areas for improvement or something they could have done differently?

Honestly, no. Nothing comes up.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Humantra, an e-commerce business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We needed help with paid social and performance marketing.

SOLUTION

What was the scope of their involvement?

Lilo Social manages all our paid social and performance marketing. We provided them with all of our brand guidelines and a creative brief at the outset. They’re our end-to-end provider, managing those extensions of our business; they create content for us, focusing on helping us grow our business. Although they do PPC, their core task is our paid social marketing. The team works with Facebook, Google, and TikTok, and they’re also in charge of our email marketing.

In terms of content creation, the team puts things together and gives us creative direction. They provide us with a brief of different types of content that we should produce for our social channels. From there, we create the rural footage and send it to them. Lilo Social compiles the footage into assets that we can use at the top of the funnel on paid media. 

What is the team composition?

We interact with four people from Lilo Social, though a much wider team works in the background across social, content, and emails.

How did you come to work with Lilo Social?

We found the founder through a recommendation. We had various calls with Lilo Social, and they were extremely convincing across multiple use cases. The team was very keen on working with us, which was evident in their work to make sure they got our account.

How much have you invested with them?

We spend $10,000 a month with them.

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lilo Social is a great team, and we love working with them. Our business grew by 100% in the first month of our engagement. Ever since then, our performance has mirrored that trajectory. Overall, I’m extremely impressed with their work. They’ve added a whole new dimension of growth to our business, so much so that we’re looking to grow much quicker than we initially anticipated.

How did Lilo Social perform from a project management standpoint?

They’re brilliant at project management. We meet every week via Slack to go through the business performance and requirements. We also have a weekly call through Google Meet. 

Their project management tools are all in-house and created by them. The Lilo Social team is always there to identify issues and quickly change course when needed. They’re always trying to find ways to optimize and perform better. The cadence at which we operate is very good; working with them has been a positive experience.

What did you find most impressive about them?

We appreciate that Lilo Social is an end-to-end provider. They not only care about their performance, but it’s very evident that they care about the brand. The team environment they create is fantastic — their people are great.

Are there any areas they could improve?

No, there’s nothing they need to improve.

Do you have any advice for potential customers?

The more you put into the relationship, the more you’ll get out of it. Invest your time in Lilo Social and bring them on board with your brand as much as possible. If you make them an extension of your team and work respectfully within your scope, you’ll see results.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a mobile app company that monetizes through monthly and yearly subscriptions. Our product is essentially a search engine for medicine; it allows doctors to look up medical information fast. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We hired Lilo Social for their marketing services; we needed them to help us acquire more customers and scale up the business. 

SOLUTION

What was the scope of their involvement?

Lilo Social helps us with social media marketing on Twitter, Facebook, and Instagram. They also run Google Ad campaigns and will be expanding that once we launch on Android. The team creates the content for these marketing campaigns; they also write copy for the ads.

What is the team composition?

We regularly deal with two people from Lilo Social, namely Richelle (Project Manager) and Bobby (CEO). Apart from them, at least 3-4 people work on the account; their tasks include optimizing and implementing the ads as well as handling the creative assets and copywriting tasks.

How did you come to work with Lilo Social?

Lilo Social was referred to us through another agency.

How much have you invested with them?

We've invested over $50,000 so far. 

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve grown our monthly revenue by more than 10X in less than 6 months. ROAS has been consistently positive and getting better over time. CAC has been decreasing over time.

Anecdotally, the team has been truly responsive to our requests in terms of creatives, implementation, or reporting.

How did Lilo Social perform from a project management standpoint?

Lilo Social’s project management has been great. They’ve assigned a dedicated project manager to us, and she’s been very much on top of things. Our documents are in well-organized folders and spreadsheets on Google Drive. We have one main reporting document, so everything is in one place. Our team can be demanding, but the Lilo Social team has kept up the pace. 

There were one or two times where we had to follow up on minor deliverables, but not for anything major. Beyond that, our communication with Lilo Social has been truly smooth. In terms of tools, we share a Slack channel, they use special software for creative approvals, and everything else lives on the Google Suite.

What did you find most impressive about them?

Lilo Social is friendly and responsive. Prior to hiring them, I’ve was worried that an external growth team wouldn’t be a fit for us culturally, or wouldn't understand the realities of our company. This hasn’t been the case for Lilo Social. They’re like an extension of our internal team instead of a cold third party — that’s what I like the most about them.

Are there any areas they could improve?

Not that I can think of for now.

Do you have any advice for potential customers?

Ask for references and talk to other people who’ve worked with Lilo Social. You can also ask them for samples of the things they’ve done for similar clients. These have been helpful for us.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for New York City Football Club, a major league soccer team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We had to onboard them quickly because we parted ways with an agency and needed someone to fill in the gap. We engaged them to manage everything regarding emails for us.

SOLUTION

What was the scope of their involvement?

Lilo Social handles everything from email deployment and segmentation lists to reporting best practices and creative development. Initially, they did a trial term from September–December 2021, and then we decided to bring them on for the entirety of 2022.

As a sports team, we deploy more than 25–30 emails every month to various segments of our fan base — some are engaged, and some have lapsed away from our club. Nonetheless, we offer key information about the matches, how to tune in, what to expect when people get to the stadium, and information about their accounts and season tickets.

In that sense, Lilo Social helps us manage the channel from an email perspective. The scope isn’t just marketing; it flows across a couple of cross-functional internal departments.

What is the team composition?

We have 2– regular people, and we chat with Bobby (CEO) when we need to finalize contracts or any task that’s more administrative or higher-level.

How did you come to work with Lilo Social?

We did a bunch of research, looking on Google and asking friends in different industries. We had vendors who only worked with sports teams, but we wanted someone who didn’t work a ton in the industry. Instead, we wanted companies with significant experience in CRM and email marketing needs — that’s what drew us to Lilo Social. We looked at their client list and then chatted with Bobby and the team. It just felt like a great, easy fit.

How much have you invested with them?

By the end of 2022, we’ll have spent about $260,000.

What is the status of this engagement?

We started working with them in September 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lilo Social has been a great improvement for our organization. They’re a reliable, timely, and detail-oriented partner. We sent them multiple segments from our database variable data, which could get mixed up and deployed incorrectly.

However, we truly rely on them to be our voice to our fan base. They’ve become a fantastic extension of our internal team and a trusted partner in our daily work, which alleviates a lot of stress for our internal team. Also, it helps from a bandwidth perspective. We don’t feel the need to double-check their work, which is really helpful.

Moreover, the difference between Lilo Social and the previous agency is that we can expect the same high standard and excellent quality of work from anyone on the team. Whether they’re senior or junior, we can always rely on whoever’s working the account, and they execute to the highest standards.

How did Lilo Social perform from a project management standpoint?

They’re amazing; they never miss a deadline. We often send them briefs or corrections for campaigns, and sometimes it’s at night over the weekends because that’s the nature of our industry. Nonetheless, they’re always accessible and communicative. Lilo Social helps us troubleshoot and solve problems at the moment.

What did you find most impressive about them?

They’ve been great partners. Being in marketing, we work with many agencies, and we appreciate Lilo Social because they have many capabilities but are still a small agency. We have genuine relationships with everybody on their end, and they're very invested in our business. We’re surely not the client that spends the most money, but we feel like we’re a priority. Therefore, we love the client focus and attention they give to everyone they work with.

Are there any areas they could improve?

No, they’ve been an amazing partner. We’d probably bring them in to do more work if we had the budget.

Do you have any advice for potential customers?

Speaking with the team is helpful. They’re experts in the space, but they’re also keen to know their clients and make an impact. Make sure to take the time to have a conversation with the team — that’s what ultimately convinced us to move forward with them.

BACKGROUND

Please describe your company and your position there.

I'm the Co Founder of a beverage brand called NoonBrew. We launched earlier this year and have been scaling with the help of Lilo Social.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lilo Social, and what were your goals?

We worked with one of the founders of Lilo Social, Bobby, very closely over these past few months to make sure that we had the right messaging, content, and ads in place on Facebook & Google. Our goal was to improve the conversion costs that we were seeing pre-Lilo Social and also find a way to broaden the audiences we were targeting. Bobby helped us accomplish both and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Lilo Social based on the different companies they have worked with in the past. They have a strong portfolio of DTC brands that they've helped and found that their team was able to build out a custom plan that really helped us scale. It wasn't a one size fits all approach which I saw with a lot of the other agencies we reviewed. The ROI has been very good too.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a Facebook audit where Bobby and his team looked through all of the different campaigns we were running. After that, we implemented their suggestions such as getting better tracking with UTM parameters, setting up software like Lifetimely to better track our KPIs, and employing a better Facebook Campaign structure to manage all of the campaigns / ad sets we were testing.

Once that was done, they helped us with creating new campaigns and getting new creatives to test. We then had an open line of communication with their team to implement new tests periodically based on the results we were seeing.

How many resources from the vendor's team worked with you, and what were their positions?

We primarily worked with Bobby and his team of media buyers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to drastically reduce our customer acquisition cost while scaling heavily in terms of revenue.

How effective was the workflow between your team and theirs?

We had regular meetings and Bobby's team was always checking in to see how things were running without us even having to ask. As a founder of a company, that was invaluable since my time is so stretched thin.

What did you find most impressive or unique about this company?

They are able to help a startup like mine scale and are very responsive to all of our unique needs. We can not recommend them enough!

Are there any areas for improvement or something they could have done differently?

In terms of areas of improvement, I'd say it was a great engagement all in all.

BACKGROUND

Please describe your company and your position there.

Cheribundi is the leading natural performance brand specializing in the most antioxidant-rich tart cherry juices that improve athletic recovery, the secret to optimal performance. Scientifically proven to reduce muscle soreness and inflammation, improve sleep and relieve pain, there is no product in the world shown to help athletes recover better than tart cherry juice. With a multitude of performance benefits for lifestyles ranging from consistent exercisers to elite athletes, including more than 300 pro, college and Olympic teams, Cheribundi is fighting against synthetic science with a better, natural solution.

I am the Senior Marketing Manager overseeing digital and performance marketing and communications. Specializing in customer acquisition across owned, earned and paid media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lilo Social, and what were your goals?

Lilo Social works across our performance marketing and email marketing initiatives. Our goal is drive topline revenue through our DTC site via one time purchases and our subscription program. 

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Lilo Social through a referral from our current CMO. He previously worked with this vendor on another consumer good startup in a similar vertical. 

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our initial scope of work included paid media and reporting and ad creative and copy. This continued to grow to include Instacart management and email marketing. We have a weekly call to discuss status updates and monthly calls to review larger brand initiatives.  

How many resources from the vendor's team worked with you, and what were their positions?

We work directly on a weekly basis with 3 contacts at Lilo Social including their CEO, Chief Creative and a Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Lilo has worked on our business for about a year, which has been a long road to success for us. Our product requires education for purchase with little to no awareness to benefits, selling at a higher price point. That being said, Lilo has stayed on task for the long haul, optimizing hundreds of pieces of creative with messaging to reach our consumer. This continued trial and effort has recently unlocked our best month of DTC sales yet. 

How effective was the workflow between your team and theirs?

We have a very effective workflow in place with our weekly status meetings, Slack channel communication, monthly all-agency calls and monthly reporting documents. Their team always keeps an open line of communication with ours and is very responsive whenever needed. 

What did you find most impressive or unique about this company?

Lilo Social is particularly interested in our overarching brand success which is a standout quality in an agency partner. They act as extension of our internal team, always open to collaborating and sharing best practices across agencies.

They consistently go above and beyond scope. For example, capturing content themselves for paid social, designing pages, and sharing influencer best practices to drive revenue goals. They are also quick to provide a resource when we're having technical issues with an easy to follow document or quick phone call. 

Are there any areas for improvement or something they could have done differently?

As a team, it could benefit us to spend more time on quarterly planning calls to discuss upcoming social platform technical/reporting changes, emerging platforms or seasonal trends. This is quite difficult as these channels tend to be more reactive but a way to try and get ahead of the curve. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of an e-commerce startup company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lilo Social?

We needed help with ad creation and marketing. Our goal was to sell our product through Facebook, other paid social channels, and our website.

SOLUTION

What was the scope of their involvement?

It’s been a full-funnel operation Lilo Social provides us with. They handle Facebook Ads, Google Ads, landing page creation, copywriting, design, landing page optimization, and email marketing.

What is the team composition?

We work closely with Lilo’s founders; they’ve been super involved. There’s also a creative strategist, a media buyer, a designer, and a growth lead.

How did you come to work with Lilo Social?

A friend of mine was a client of theirs and referred me to them. I spoke to 10–12 different marketing agencies and received quotes from six of them. In the end, I chose Lilo Social. 

How much have you invested with them?

I’ve spent around $150,000–$200,000.

What is the status of this engagement?

We’ve been working together since July 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve scaled us from $30,000 per month in Facebook Ads to about $100,000 per month. Our revenue has grown five times over since we started working with them. 

How did Lilo Social perform from a project management standpoint?

We have weekly meetings with the founders and the team that works on our account. They’ve integrated with our Slack channel and are super responsive, as well as well organized. 

The assigned project manager keeps everything on track and is good at communicating what they’re working on and testing. I really appreciate this. I worked with about four agencies before, and from a communication standpoint, Lilo Social is the most upfront and proactive team I’ve experienced.

What did you find most impressive about them?

Lilo Social communicates clearly and delivers results. Additionally, growth roadmaps and layouts are outlined clearly and priorities are set firmly. 

Lilo focuses only on the metrics that matter, whereas a lot of agencies focus on ROI or click-through rates. 

Are there any areas they could improve?

No, I’m very happy.

Do you have any advice for potential customers?

To get the most out of the engagement, give them a bit of time to ramp up. This will allow them to test different creative, ads, and landing pages. Trust the process for at least 3–4 months.