Ignite Visibility

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Rocket Resume, a business that helps people quickly and easily build their resumes online and then apply for jobs. We offer data on 50,000 different job titles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

The challenge was to grow our marketing from $30,000 to $350,000 a month.

SOLUTION

What was the scope of their involvement?

We’re primarily using Ignite Visibility to manage our Google Ads and Analytics, but they also do SEO and other types of digital marketing.

When we began working with them, they did a deep dive into our business. They determined the best way to market our business and continue growing it from both SEO and Google Ads perspectives. They set up campaigns and tests to analyze everything. They do continuous research and testing to make sure different campaigns are optimized and performing well.

What is the team composition?

I work with Eric (Senior Paid Media Strategist) and one other person. They make sure I’m taken care of on a week-to-week basis. 

How did you come to work with Ignite Visibility?

I researched the best marketing companies over several months. I reached out to 20–25 different companies, and I chose Ignite because they weren’t taking a cookie-cutter approach. Instead, they tailored their services to my specific business. 

They were also competitively priced and had some good experience. I felt like their company was well-marketed itself, which helped my decision. I talked to a bunch of people from Ignite, and they impressed me. They seemed up to the challenge of scaling the business.

How much have you invested with them?

My fee is $10,000 each month. They take a percentage of my ad spends, so it’s been increasing.

What is the status of this engagement?

We began working together in July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

To date, they’ve increased our ad spend 5X and dropped our customer acquisition cost by about 40%. It’s impressive to grow a business in volume while also acquiring at a cheaper rate.

How did Ignite Visibility perform from a project management standpoint?

Ignite is great — they’re easy to work with and on time. They respond to emails and are constantly coming up with new projects to keep pushing things forward, so I don’t have to. 

We communicate via Zoom calls every other week. During those calls, we discuss how the account is doing and what they’re planning to do to improve the account. They take a very analytical approach.  

I can also email them or text their personal cells. They use Basecamp, which is a useful project management tool. They’re pretty disciplined in using Basecamp for all of their work. 

What did you find most impressive about them?

Technical know-how and experience working with and scaling businesses of different sizes distinguish Ignite. Their performance track record is also impressive, and they’re well-priced for scaling.

Are there any areas they could improve?

When it comes to Google Ads, they’re on point. I always appreciate more ideas and tests, but I know they’re managing others, so I don’t consider that a negative.

Any advice for potential customers?

Ignite is easy to trust. They know what they’re doing and have experience working with small, quickly growing clients such as myself. Their experience speaks for itself. You can step back and trust that they’re performing. 

BACKGROUND

Please describe your company and your position there.

I am the head of marketing and branding for global fitness franchise Jazzercise, Inc. With 8500 franchisees in over 25 countries, we are one of the largest fitness brands and the only with 51 years of pioneering the industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We hired Ignite Visibility to support digital marketing efforts that drive sales to our franchise owners. This includes developing market strategies, SEO/SEM, advising on optimal placements and tactics, implementation and media purchasing, reporting and analytics and general marketing leadership.

What were your goals for this project?

At Jazzercise, our primary goal is to help as many people as we can to live healthier, happier lives through fitness. Our shared goal with Ignite Visibility has been to secure the health and wellness of our franchise so that we can continue to do that.

SOLUTION

How did you select Ignite Visibility?

At Jazzercise, we hire people, not platforms. The team at Ignite brought relatable ideas and have a vision for our brand. They also had a diverse product and service offering so that we can scale as needed.

Describe the scope of their work in detail.

After handing over our most recent research and brand information, Ignite handed back 3 options that would work best for our business. Since we have an in-house creative team, we chose to have their ongoing service management, SEO/SEM leadership including advertising and web, quarterly business reviews, Digital PR, various creative add-ons and media management.

What was the team composition?

Our day to day team is comprised of 3 highly-skilled thought leaders Luz Ellis, Jenna Long and Carolyn Krokus who are backed by a team of specialists, all of whom consult on our business.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are seeing higher purchase conversion from advertising than with any other vendor but it is the attention to the account that feels the most fruitful outcome. The team is genuinely interested in our programs and promotions and in finding ways to funnel them to the gen pop. We are 6 months in and on the verge of handing them another large piece of our marketing business.

How effective was the workflow between your team and theirs?

We're pretty sure they are managing us, LOL. Luz Ellis is a strong team leader who comes ready with an agenda based around driving our business forward. We at Jazzercise bring ideas, timing, promotions and Ignite reflects back how to make the magic happen. When we need more in-depth analysis, other thought leaders are brought into the conversation. We feel well supported overall.

What did you find most impressive about this company?

The way they built our support team is as unique as our business. It's like we all just fit together - and therefore get more accomplished in less time.

Are there any areas for improvement?

We are very happy with Ignite Visibility. Our team is the best.

BACKGROUND

Please describe your company and your position there.

OWN is a TV network and I am the digital strategy manager responsible for managing this project with Ignite.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We hired Ignite to help us optimize our site to improve our SERP presence and to help drive app downloads and views of our content. We also engaged them to help find other ways that SEO can help drive towards our business goals.

SOLUTION

How did you select Ignite Visibility and what were the deciding factors?

We had lengthy conversations with several similar agencies and spent most of H1 2020 considering our options. Ultimately, Ignite won us over due to a combo of personality, price and their perceived expertise in the space.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Ignite started with a technical audit and followed that up with a roadmap of updates and implementations that we continue to work through. Additionally, they provide regular keyword audits/recommendations and other content related research. They have also done some backlink research and outreach for us.

How many people from the vendor's team worked with you, and what were their positions?

We meet weekly with a Digital Marketing Strategist and SEO coordinator. We also regularly interact with a Digital PR Manager and a Social Strategy Manager. Finally, their COO and Customer Success Manager routinely check in and make themselves available to us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ater the first 3 months, we saw a measurable uptick in all key metrics that are relevant to the work they are performing. Ignite has met or exceeded all expectations since we've began working with them.

Describe their project management style, including communication tools and timelines.

The project is managed via Basecamp in a very organized method. All related documents and info can easily be found via that portal. Ignite has also learned both our CMS and our project management platform, and uses both regularly. Finally, we have a monthly meeting to review a monthly report, along with a quarterly business review.

What did you find most impressive or unique about this company?

Our DM strategist has a tremendous personality and effortlessly conveys an impressive level of expertise. He also does a fantastic job of responding and reacting to our ever changing needs and requests. That effort - combined with the efforts of the other key Ignite team members that we interact with - leads to them feeling like a true partner and an extension of our internal team.

Are there any areas for improvement or something they could have done differently?

Not at this time.

BACKGROUND

Please describe your company and your position there.

I am the senior marketing manager, overseeing SEO & content, for an education company, focused on healthcare and financial services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

Ignite has helped our teams with website migrations, SEO consulting and paid media. Our goal is to drive long-term, sustainable growth for the business.

SOLUTION

How did you select Ignite Visibility and what were the deciding factors?

Ignite was selected before I was brought in, but we appreciate their strong reputation in the area and collaborative approach.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For our SEO engagement, Ignite helps guide our on-site content updates, off-site digital PR strategy and technical site needs.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact is a digital lead, with support from others on the team, including a project manager and digital PR manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While I can't share specifics, we're happy in the direction Ignite has taken us.

Describe their project management style, including communication tools and timelines.

They adopted our internal communications and project management tools, allowing us to communicate easily without having to jump to a different system. We use these tools to house all work, and communicate throughout the week.

What did you find most impressive or unique about this company?

I appreciate their collaborative style, and willingness to adapt as our needs evolve. I really appreciate our digital lead - we trust him to provide a strong perspective on our questions, and he's extremely responsive.

Are there any areas for improvement or something they could have done differently?

Not at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the director of practice development for a wealth management firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We hired Ignite Visibility to promote a book that our CEO was getting ready to publish. This book took a holistic look at the journey to financial freedom, which is our competitive advantage.

SOLUTION

What was the scope of their involvement? 

Ignite Visibility does our digital marketing. The team was initially responsible for doing paid advertising to help promote book sales up to its October 2020 launch. In conjunction with that, they designed the creative assets that would be posted on our social accounts, including videos and infographics. 

Since the book launch, they’ve continued to help us drive sales by setting up social media channels specifically designated for the book on Facebook, Instagram, and Twitter. This has also involved creating videos and infographic assets, which we post a few times a week on those channels.

What is the team composition? 

We worked with John (Co-Founder & CEO), Oscar (Creative Director), Tyler (Business Development Specialist), Savannah (Paid Social Media Manager), Christian (VP of Performance Marketing), and Nicole (Director of Digital Strategy).

How did you come to work with Ignite Visibility?

They were already working with a peer of ours who had a chapter in our CEO’s book.

How much have you invested with them?

It’s been about $100,000.

What is the status of this engagement?

The partnership started in July 2020 and is ongoing. The book went live in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were initially measuring success by how many books we sold, and, now, we’re measuring by leads. So far, we’ve seen good results on both ends. As for our collaboration with Ignite Visibility, they’re really pleasant to work with, stay on track, and do a nice job with the creative.

How did Ignite Visibility perform from a project management standpoint?

We have weekly calls, but they also communicate through email and Basecamp.

What did you find most impressive about them?

Ignite Visibility is very practical and high-energy. Their speed, effectiveness, and creative assets are really good. Also, they have a good handle on how the creative interacts with the channels and distribution.

Are there any areas they could improve?

No, I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a company that provides primary care and a lot of anti-aging methods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed help with digital marketing, which involved SEO, social media, and some website help.

SOLUTION

What was the scope of their involvement?

They help us with our organic SEO strategy. For social media, they focus on mostly Facebook. They've also worked on our Instagram, but that's on pause for now. They write the copy and we approve it. 

What is the team composition?

We work with Eric (SEO Manager) and Ashley (Sr. Social Media Manager). 

How did you come to work with Ignite Visibility?

They worked with another one of our businesses, and they had a great relationship, so we decided to hire them.

How much have you invested with them?

We’ve spent $40,000–$50,000. 

What is the status of this engagement?

We began working with them in September 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The metrics have been okay. We understand that it’s our first year, so from that perspective, Ignite Visibility has done a good job of giving us a good footing and establishment. If I’m not mistaken, 40% of our phone calls came from the internet, which tells me that they’re doing their job. 

How did Ignite Visibility perform from a project management standpoint?

We have weekly meetings, and they are very attentive. Eric does a good job of listening and being reliable. He makes sure that he’s on every phone call, and he makes suggestions in regards to what he thinks would be a good idea.

He brings up suggestions about how to change our strategy when, for example, Facebook updates their services.

Are there any areas they could improve?

Sometimes, when we get the drafts for social media, there are misspellings, but that's nit-picky.

Do you have any advice for potential customers?

Make sure you know your business. One thing I noticed with Ignite Visibility is that we’re new territory for them. 

They’ve never done medicine or worked with a business that’s similar to ours, so there have been learning curves. I would advise customers to look at Ignite Visibility’s portfolios and make sure that they’re what you need.

BACKGROUND

Please describe your company and your position there.

EōS Fitness is rapidly growing its high value low price (HVLP)® fitness gym chain, operating and planning over 75 locations in Arizona, Nevada, Southern California, Florida and Utah. EōS’ model is a disruptive force within the fitness club industry, providing serious fitness for everyone, while offering an unmatched array of amenities starting at just $9.99 per month. I am the VP of Marketing, overseeing all company marketing, communications and brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

Ignite Visibility manages our SEO and all paid advertising, as well as consulting on all digital projects.

What were your goals for this project?

An increase in engagement on our paid ads, a better optimized website and to rank higher on organic searches.

SOLUTION

How did you select Ignite Visibility?

We vetted out a few agencies and Ignite was the winner by a landslide. They have a full team of experts who specialize in each area of their digital services.

Describe the scope of their work in detail.

On the SEO side, they create content for the website including our localized gym pages as well as blogs throughout the month. They help manage the e-commerce tracking on our online enrollment site. They create and deploy our paid search and paid social advertising. They constantly come to the table with new ideas and recommendations based on current trends and opportunities.

What was the team composition?

We have a several person team ranging from a Sr. SEO Specialist, Sr. Paid Social Specialist, a Paid Search Specialist, an Account Coordinator and a Client Success Manager. We also have direct access to their CEO and VP of Business Development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our online enrollments have increases, our cost per click has decreased and our website has more traffic going to it from organic sources.

How effective was the workflow between your team and theirs?

It is fantastic. We have bi-weekly calls set up and are in contact communication daily.

What did you find most impressive about this company?

They truly do care about their clients and the success of their clients. The entire team is very knowledgeable and approachable.

Are there any areas for improvement?

There is always room for improvement with anything and anyone. They are definitely a feedback based organization, always asking for feedback and implementing change based on feedback. We are consistently collaborating with each other to ensure positive outcomes.

BACKGROUND

Please describe your company and your position there.

CEO of an e-commerce business in personal development and wellness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We hired Ignite Visibility to manage our Google and Facebook paid ads.

What were your goals for this project?

The goal was to increase our ROAS and lower CPA and scale our business to increase revenue and improve profitability.

SOLUTION

How did you select Ignite Visibility?

We did a rigorous search for the right agency for at least 8 months before deciding on Ignite Visibility. We had 2 or 3 calls with their head of strategy conveying our requirements and what we wanted to achieve. Having already worked with very professional contractors who were experts, we were looking for the next level to achieve an even better result. We also used Clutch as a place to validate them using the 5 star reviews.

Describe the scope of their work in detail.

Managing our Google and Facebook spend for our stores in Australia, Canada, Uk and USA. Setting up full funnel from acquisition, to retargeting and handing all copy and creatives.

What was the team composition?

We were assigned two managers. One for our Fb campaign and one for our Google campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The result of working with Ignite Visibility for 6 months resulted in us with a much lower ROAS, a much higher CPA and very poor quality leads in our funnel. The outcome was very poor.

How effective was the workflow between your team and theirs?

We had weekly calls and reporting came on time.

What did you find most impressive about this company?

Their sales pitch and business development manager was impressive.  The quality of the copywriting was poor, the strategy was almost non-existent, and the results were underwhelming. All of it caused us to lose a lot of money over that 6 month period while paying them a very high fee to manage the account, as well as a setup fee.

Are there any areas for improvement?

We left disgusted at their results and disappointed and disillusioned with working with marketing agencies. The quality of their marketing team, their head strategist, and their overall in-depth understanding of paid ad advertising is very poor, at least the people they assigned us to.

Given we are now using Clutch to review other marketing agencies, it became clear that this platform is not an unbiased review of agencies and I should take responsibility to share our honest experience of an agency we found and researched through Clutch.

Company Responses

The vendor responded on February 1, 2021.

Hi There,

This is John Lincoln, CEO of Ignite Visibility. Thank you for this feedback. I would love to speak with you and encourage you to reach out. In this scenario, there were other factors at play that are not listed in this review, which we discussed. This changed the business model and targeting abilities online at that time. Also, I believe we worked with you to render this to the best of our abilities. That being said, if there is anything I can do to help please let me know. I would like to note this took place 2.5 years ago and Ignite Visibility is a very different agency today. 

BACKGROUND

Please describe your company and your position there.

I am the Sr. Digital Marketing Manager at a healthcare company headquartered in Illinois. We are a national network of outpatient medical centers specializing in the non-surgical treatment of venous insufficiency, uterine fibroids, and PAD. I oversee digital strategy and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

Search Engine Optimization and Content Marketing

What were your goals for this project?

Establish authority and experience that we have as healthcare company. Expand base.

SOLUTION

How did you select Ignite Visibility?

Researched a bunch of agencies and eventually Ignite Visibility Made to the shortlisted ones. During proposal discussions, we felt Ignite Visibility offered us the capability needed and would be great partner.

Describe the scope of their work in detail.

We kickstarted with discovery phase and site audit. The team took initiative to understand our services in detail and our key drivers- creating awareness (of minimally-invasive techniques), patient focus. We planned SEO strategy to help improve our reach.

What was the team composition?

I work with Digital Strategist, Digital lead, and analytics team. Have also worked with senior team to set certain processes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen improvements in all aspects of project.

How effective was the workflow between your team and theirs?

It took us 3-4 weeks to set the processes. The team has excellent communication to keep us fully updated on projects, take our feedback and ensure deadlines are met.

What did you find most impressive about this company?

They are very organized, collaborative and results focused.They are truly an extension of our marketing team and have been excellent partners for us.

Are there any areas for improvement?

Long term projects tend to get complacent but we have been having great Partnership till now. I am confident that we will continue to innovate.

BACKGROUND

Please describe your company and your position there.

CTO of boutique software development company in Bangkok.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We had a major client who needed to launch two new properties which have particularly challenging SEO requirements due to the nature of the industry they're in.

SOLUTION

How did you select this vendor and what were the deciding factors?

Initial research included them in a group of highly-ranked SEO consultancies who included international services among their offerings. They then provided the most compelling service proposal.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

IgniteVisibility did a thorough review of both sites and provided a detailed list of on-page fixes we needed to make and then provided a steady stream of both new and refreshed content to help the sites rank organically. Their process and team were top-notch, detailed and professional in all aspects of the work at hand.

How many people from the vendor's team worked with you, and what were their positions?

9:

• Director of Business Development
• Head of Success 
• Director of Digital Strategy
• 2 Senior Project Managers
• Project Manager
• Head of Content
• Writer
• SEO Coordinator

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The quality of the site has improved by orders of magnitude and SERP rankings are expected to improve as far as possible for the given market.

Describe their project management style, including communication tools and timeliness.

Highly timely, basecamp daily emails, weekly conference calls, consistently on-the-ball.

What did you find most impressive or unique about this company?

The lack of a weak spot. Every link in the chain is as solid as they come. They are the definition of professionalism.

Are there any areas for improvement or something they could have done differently?

When working on translated text, if there is a portion that has not been rewritten do not include it in the work product submitted. It's confusing to the client when garbled machine translation appears after well-crafted manual translation.