What evidence can you share that demonstrates the impact of the engagement?
The most important result to address is the mostly recurring revenue (MRR) that we’ve experienced since working with Farsiight. Before we hired Farsiight, our average MRR was about $486. We've increased that average to $80,000 since bringing their team on board. We’re looking at an MRR growth of 16,400%. Being a small business, the awesome part for us is that we’ve managed to remain profitable. On average, we experience a 300% ROI.
How did Farsiight perform from a project management standpoint?
We have a weekly call with the project manager. They’re incredibly communicative, detailed, and punctual. They’re thorough and never make us feel rushed. There are a lot of metrics that we might not necessarily grasp right away, and Farsiight takes the time to answer all of our questions.
What did you find most impressive about them?
They’re kind people who execute their work thoroughly. At every weekly meeting, their team provides detailed reports so that we can see metrics and view processes behind the scenes. They give examples of best performing ads as well as ads that aren’t performing well to go through with us so that we can understand our performance. From there, we can improve our content. I can't say enough nice things about them. They blow me away as human beings, project managers, and as a company. I don’t know how to adequality put into words, how impressed I am with Farsiight.
Are there any areas they could improve?
We’ve already put processes in place to improve our visibility into the ads and copy that go out. We wanted to see the copy sooner so that we can give a bit more feedback on our end. Now, the content goes through a three-step process to make sure that we’re on board with the wording or can provide final tweaks before it hits the website.
Do you have any advice for potential customers?
At first, the price point is hard for a lot of people to digest when it comes to digital marketing, especially if you’re a small company like us. We held off a lot longer than we should've because we didn’t know if digital marketing was a worthwhile investment. Do your research. We interviewed six different companies and set aside a certain amount of funds to use for dabbling in these services. Also, know that it will take time to see results, build traction, and get a good idea of areas for improvement.