Farsiight

Please describe your company and your position there.

I'm the co-founder and CEO of Bare, a direct to consumer funeral home + end of life platform.

For what projects/services did your company hire Farsiight?

We hired Farsiight, initially, to build our search capabilities. We'd historically managed in-house, but had struggled to get the growth we'd expected. We later extended the scope to cover YouTube & Google Display

What were your goals for this project?

We were looking for 5% m.o.m growth in the core business, and decreasing CPAs.

How did you select Farsiight?

I was recommend to them by contacts in another marketplace startup I was close to.

Describe the scope of their work in detail.

After meeting the team, they came back with a detailed analysis of our current campaign structure, bidding strategy, keyword coverage and optimisation strategy.

That analysis was particularly detailed, insightful, and impressed investors in the business (many of whom are considered to be in the top 10 marketers in Australia). The analysis gave us confidence to select farsiight from other agencies we spoke with.

What was the team composition?

I've worked closely with the two founders, who are both incredibly responsive and engaged. I've worked with another senior PPC manager, Nick, who's also been excellent.

I was worried going into the relationship that, on signing, we'd be pushed to junior folks to manage the relationship. The opposite has been true, we've had high levels of engagement from the founders throughout.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning the work, in less than 8 months we've almost doubled the core business and seen CPA's decrease about 25%. Very impressive results to date. We've also got much better at using YouTube and Display as Top of Funnel channels.

How effective was the workflow between your team and theirs?

As described above, the workflow has been excellent. We've been supported by the founders, have regular catch-ups, and most importantly they're very responsive to ad-hoc calls, slack messages and emails.

What did you find most impressive about this company?

Clear subject matter experts, who are the most knowledgeable I've come across during 6+ years at venture backed, high growth businesses. Perhaps most importantly though, they are genuinely good humans, who we feel are genuinely keen to see our business grow.

Are there any areas for improvement?

We could use some more support on the design side, very helpful early, but I feel our display assets are growing stale. A refresh of creative would be helpful.

Please describe your company and your position there.

My family own of the resort and I look after the marketing

For what projects/services did your company hire Farsiight?

We were looking for a campaign to target people looking for our particular resort and resorts like ours. We asked farsiight to help gain more guests using adwords

What were your goals for this project?

To increase the awareness and guests to our resort.

How did you select Farsiight?

We initially reached out to a few different agencies but after chatting with the team at farsiight we instantly knew these were the guys for us. they were thorough in their dealings, honest and reliable in their follow up.

Describe the scope of their work in detail.

We initially sat down for a strategy session where the team asked a series of questions about the resort, its target market and location. From there, the team came back with a very detailed proposal of exactly what keywords we should target as well as some changes to our site that will help with conversions.

Once implemented we were briefed often with results and had discovery calls to make sure the conversions we were getting were the ones we wanted.

What was the team composition?

I originally spoke to one of the founders and then spoke to two other teammates in the strategy and implementation stage and we now have one account manager that is in constant contact. We have paused the service due to covid restrictions and weather (being in FNQ its cyclone season) but look to resume it in early March

Can you share any outcomes from the project that demonstrate progress or success?

We had a massive increase in traffic to our site as well as bookings in certain demographics we have tried to target through other means in the past. We also retargeted people to like our Facebook page and grew that by over 600 followers.

How effective was the workflow between your team and theirs?

The team at farsiight have been great from start to now. They always are there to answer the phone or emails. Nothing is too much of a hassle and the communication is great.

What did you find most impressive about this company?

I would say the fact that they deliver what they say. We have tried many different agencies over the years for our marketing and many have been very average. These guys walk the talk. We got instant results.

Are there any areas for improvement?

We are very satisfied with Farsiight.

Please describe your company and your position there.

I am the Marketing Director at TradeMutt and oversee the overarching brand, ecommerce and paid media marketing elements of the business.

For what projects/services did your company hire Farsiight?

We were looking for a partner to do the heavy lifting in helping us scale up our brand through paid media channels, specifically social and search, in a collaborative, creative and highly iterative way.

The primary services Farsiight provide to us include overarching strategy, creative ideation, creative development, advertising placement/targeting, advertising measurement and always on advertising optimisation.

What were your goals for this project?

Consistently hit our internal paid media KPI's, which Farsiight exceeded every time. Have a partner that was nimble enough to adapt/pivot as fast as we do, whilst not sacrificing quality or client service.

How did you select Farsiight?

We were referred to Farsiight via an existing client of the agency who could not recommend them enough.

Describe the scope of their work in detail.

We were running our paid media operation through another agency placed overseas. This arrangement worked for us in our initial growth, however I saw the need for a partner that was locally based, who could change and iterate at the speed we iterate. Regular face to face meetings are very important to me, which is something Farsiight are incredibly adept in facilitating.

Once we met, I outlined our company strategy and was upfront that this is the way we need to work. Farsiight took the strategy, embraced it, developed their own processes to compliment it and proceeded to deliver results that exceeded KPI's on day one, and continue to blow us away today.

Week to week Farsiight develop fresh creative concepts that align to our ecommerce product calendar - they manage the process from concept through to creation, through to implementation and optimisation - I cannot stress enough how much confidence we have in the Farsiight team to deliver what we need, when we need it.

What was the team composition?

We work closely with the heads of the business - Social Strategy Director, Search Strategy Director and Business Director. Through their collaborative model, we then work together with their creative team to provide feedback and approve creative concepts prior to going live to market.

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Farsiight we have seen average ROAS figures of 8- 9 on the social side and 16-24 on the Google Ads side. These results are well above our internal KPI's and have held steady for the 2-3 months we have been working together.

How effective was the workflow between your team and theirs?

Seamless - using both Slack and Monday.com we are able to effectively and efficiently communicate collaboratively to provide feedback and approval for content ideas and executions.

What did you find most impressive about this company?

Their ability to marry up the two very different worlds of Social and Search in a seamless way - which gives us as a client total confidence that they will hit the mark in both areas, whilst maintaining creative consistency - something which is hard to find in todays agency landscape.

Their collaborative and iterative approach - I haven't worked with an agency that can pivot as quickly as Farsiight can without losing quality in the creative output.

Are there any areas for improvement?

Whilst we are early on in the relationship, there is nothing I can fault Farsiight for to date, and I feel this will be a sentiment that will not change into the future.

Please describe your company and your position there.

I am the GM of a SAAS inventory management platform used to streamline operations for hire and rental businesses around the world.

For what projects/services did your company hire Farsiight?

We engaged Farsiight to develop an implement an effective PPC Google Ads Campaign that would increase our lead generation within CPA budget range.

What were your goals for this project?

We wanted to generated new business enquiries (free trial acquisition and demo bookings) in our designated geographical regions

How did you select Farsiight?

I was introduced to the team at Farsiight be a contact who had also engaged their services. They were extremely impressed with how they had performed so we were keen to get in touch.

Describe the scope of their work in detail.

We provided a detailed brief of who our company is and what our software does for our customers. We provided logins so they could do as much research as required while offering an open line of communication to answer all questions.

What was the team composition?

We worked directly with the team at Farsiight.

Can you share any outcomes from the project that demonstrate progress or success?

Farsiight was able to increase our inbound enquiries by 350% whilst reducing our CPA by 20% within two months.

How effective was the workflow between your team and theirs?

Highly Effective.

What did you find most impressive about this company?

Farsiight have a unique ability to operate as an extended arm of your business. They spend time to understand the problem you are solving and ensuring campaigns are optimised to exploit the available opportunities.

They use a range of effective tools to communicate quickly and effectively as opportunities arise.

Are there any areas for improvement?

no

Please describe your company and your position there.

I am the CTO at an online real estate agency/platform which assists property owners to sell and lease properties themselves for a flat fee. Our company has a small team of under 10 employees and we serve customers Australian wide. We service more than 2000 active listings at any given time.

For what projects/services did your company hire Farsiight?

Before hiring FarSiight our Adwords were doing 'OK' but we never seemed to be able to scale. Our marketing across different channels was either non existent, disorganised or just poorly done and not cutting through.

There was no omnichannel approach. We hired FarSiight for PPC (Google Adwords/Bing), PSA (Facebook/Instagram), email marketing related CRO. Overall FarSiight task was to to overhaul our entire online customer acquisition strategy, and move us to a truly scalable strategy where all channels work together in harmony, not in silos.

What were your goals for this project?

At its simplest - more revenue. The longer answer - we wanted to move to a scalable and profitable digital marketing strategy that would drive growth for our platform. Specifically, the goal was two parts.

Firstly, we wanted to restructure in Adwords so that we could increase marketing spend whilst remaining at a benchmark CPA. Secondly, we wanted to begin integrating other marketing strategies (social, remarketing, email marketing) and to ensure that all of these were being done RIGHT.

We anticipated that this could have a potentially huge impact on our conversion rate, cost per acquisition and overall turnover.

How did you select Farsiight?

FarSiight had been recommended to us from another company whom we trust. We had not been actively looking for a a new provider at the time but after their free review of the current state of our Adwords and more broadly our entire digital marketing strategy, we were chomping at the bit to work with them.

The deciding factors that led us to hire FarSiight was their agreeing to tangible engagement targets, the level of detail in the reviews and proposals demonstrating substantial skill and expertise across their team, and the excellent quality of communication.

Describe the scope of their work in detail.

After we selected FarSiight they had us complete a checklist for access across various channels followed by a detailed series of questions about our business and customers.

FarSiight were then able to build out Avatars for our business, isolate hooks for those avatars and create a multi level funnel across Google/Faceboook/email. In the early stages of the project they kept us highly involved so we poured in information and signed off on every bit of creative that was produced, and major and minor decisions taken.

Farsiight were responsible for strategy across each channel, bid decisions adjustments etc, all copywriting, all graphic design banner creation (image/videos/giphy) as well as all the tracking and reporting.

What was the team composition?

The team composition at FarSiight is impressive. We've primarily dealt with 3-4 people including the director, head of social/CRO, head of PPC, and a copy editor.

Through their transparency we are aware that they are also supported by a number of other team members who take ownership of different aspects of early stage work before it comes back to the department heads for final sanity checks/approvals/reviews.

Can you share any outcomes from the project that demonstrate progress or success?

Although it is still relatively early days as we have not yet seen out a 6 month appointment we are seeing some very exciting results. As an example, for September year on year we have seen a 20% increase in revenue!!

This is during COVID where many offices are experiencing significant drops. We have also seen a strong increase in ROAS. We feel that we are now well positioned for future scaling whereas before this wasn't possible with our piecemeal approach.

We have also been delighted that we now have a consistent and highly professional image across a variety of channels. We have also had significant engagement on our Facebook pages with very positive feedback from our customers.

How effective was the workflow between your team and theirs?

The workflow with FarSiight is outstanding and has made us reconsider contracts we have for services with other companies now that we've seen what a workflow can be like.

Everything is planned, assigned and tracked in Monday so it's easy to get a birds eye view at any time of where things are in the pipeline. Farsiight also have Monday communicate to a Slack channel so that we get updates in real time.

Additionally we've been able to directly reach out to FarSiight team members whenever needed for chats via Slack. FarSiight also provided us weekly detailed reporting at the beginning of the project which has now moved to monthly and quarterly reporting which they run through via a Zoom call to ensure we understand the report fully and have opportunity to raise and questions or concerns.

We always felt we had a strong understanding of what was going on, what was next, who was working on what, what was required of us etc. There have never been any delays or issues with communication or workflow at any point.

We were regularly asked for feedback and for what FarSiight could to to make discussions and reporting more helpful to us - cannot fault them.

What did you find most impressive about this company?

1. Communication - I've never worked with anyone like them
2. Level of expertise. The senior staff really, really really KNOW what they're talking about and they're supposed in the day today by a great team
3. They go above and beyond.

They've supported us in a number of ways e.g giving CRO feedback on our site, promo advice, marketing concepts explanations, advising on software tools, helping design and evaluate new landing pages in order to support their efforts. Without this, we wouldn't have experienced anywhere nearly as much success.

Are there any areas for improvement?

Honestly, I couldn't really suggest any areas for improvement. The only thing we'd like to see is for them to branch into other areas so that we can hire them for more things!

Please describe your company and your position there.

I am a Co-Founder of a newly launched E-Commerce business that specialises in delivering innovative and essential life products primarily to Australian men.

For what projects/services did your company hire Farsiight, and what were your goals?

As we had identified a new and relatively unexplored market opportunity the decision the onboard Farsiight from the very beginning meant that we could harness their extensive knowledge base and expertise in the areas of E-Commerce, Shopify and PPC and Paid Advertising to compensate for any technical shortfalls we had, so we could streamline our business operations, play to our strengths and ultimately foster a healthy environment of teamwork, collaboration and professionalism.

How did you select Farsiight and what were the deciding factors?

Farsiight came onto our radar after being referred by a fellow colleague who had started and continues to run a successful tech company with the help of their services.

I have grown to understand the importance of word-of-mouth, being connected and recognising the factors that contribute to the successful runnings or demise of any businesses in the contemporary business landscape.

It was clear the technical backing by Farsiight gave them, was equally as desirable for us and since the decision was made, has largely contributed towards the rapid maturity and success of our business to date.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Farsiight helped us build and continually optimise our Shopify platform. PPC and Paid Advertising were also effectively utilised across and broad range of social platforms.

How many people from the vendor's team worked with you, and what were their positions?

We were under expert guidance by seven Farsiight team members, each with a unique skill sets ranging from graphic designers, paid advertising and social media experts.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Initial directive was to build and launch new shopify store with supporting email campaigns built in Klayvio. Second phase was launch a paid acquisition strategy leveraging Facebook/Instagram Ads and Google Ads encompassing search, display, shopping and Youtube.

To date we've been able to scale spend week on week whilst also increasing ROAS to 3+ which far exceeded our initial expectations.

Describe their project management style, including communication tools and timelines.

We have maintained weekly meetings in person, which provided an effective soundboard for many constructive discussions. Slack was the communication tool most commonly used throughout the week. Farsiight have consistently provided exceptional communication since day one.

What did you find most impressive or unique about this company?

Farsiight have a deep understanding of E-Commerce and Shopify. They also are specialists in scaling PPC and Paid Social Advertising. They provide amazing communication, talking daily on Slack and consistently host regular meetings.

Are there any areas for improvement?

No. All in all, Farsiight provide a well-rounded, expert and reliable service that is second to none.

Please describe your company and your position there.

As the Director of Renegade Blasters, we specialize in importing and retail sales (both online, and instore) of Gel Blaster Toy Guns, catering to all age groups and demographics.

For what projects/services did your company hire Farsiight?

We are trying to build a more professional online presence. We engaged Farsiight for social media marketing; Google Ads, Facebook Ads, Graphic design.

What were your goals for this project?

We are a small business, and as there are more competitive brands in the market, we wanted to get our name and brand out there. Our goal was to build a greater online presence, branding, and increase sales.

How did you select Farsiight?

I was searching for a marketing company within Australia, but preferrably Brisbane so that it's local, one that was highly recognized and had high reviews. Farsiight peaked my interest as the reviews were far greater than the rest.

Describe the scope of their work in detail.

They manage Google Ads, AdWords and find out which adwords work best, they manage Facebook Ads and Microsoft Ads, and also provide regular reports on how we are performing in the market. They also provide landing pages for our giveaways.

What was the team composition?

I deal directly with Ben and there are approximately 5-6 people part of the team.

Can you share any outcomes from the project that demonstrate progress or success?

The reports showing performance, as well as their level of expertise determines how we advertise moving forward.

How effective was the workflow between your team and theirs?

We have a great working relationship where we have built both rapport and trust.

What did you find most impressive about this company?

Their level of knowledge and determination to work with us to achieve our goals impressed us.

Are there any areas for improvement?

Grammar in ads could improved.

Please describe your company and your position there.

We are a management consulting company and I am the Managing Partner.

For what projects/services did your company hire Farsiight, and what were your goals?

Farsiight delivered a lead generation campaign centered around google adwords and bing/microsoft advertising. We hired them to craft the campaigns, build and optimise ads, define and tweak the bid strategy and conversion strategy, and then execute these ads over a period of time. our goals were maximum qualified leads.

How did you select Farsiight and what were the deciding factors?

We knew one of the principals from his prior work, which was excellent, in this space. We did a short scan of other providers including larger brands, but felt that farsiight had far more depth and expertise, personal connection (as opposed to a anonymous junior analyst behind a service desk) and really listened to what we needed rather than simply pitched us a packaged service.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• ad campaign strategy
• keyword design and ad design around keyword clusters
• ad design, bid optimisation and ad extensions
• ad execution and conversion optimisation
• budget and spend management

How many people from the vendor's team worked with you, and what were their positions?

Two, Josh - the principal, and Ben on commerical and project management

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Absolutely delighted with outcomes. Over 120 leads, highly qualified, CPA around $20 which is extremely economic for us. Josh has always been extremely accessible and does his job amazingly well. These guys are real talent.

Describe their project management style, including communication tools and timelines.

We used some basic digital collaboration tools, but mainly worked from google's adwords management tools for campaign and ad management which was fantastic. We got comprehensive reporting from these guys including more than out of the box reports - we got conversion and traffic analytics that really went deeper into time on site

What did you find most impressive or unique about this company?

They are highly experienced specialists with very strong critical thinking and project management skills. Such good calrity in comms and a high commitment to a service ethic.

Are there any areas for improvement or something they could have done differently?

Not really, we were delighted at every step of the way

Please describe your company and your position there.

I am the Marketing and Ecommerce Coordinator for a specialist tea company. 

For what projects/services did your company hire Farsiight?

Initially we were wanting to optimise our Mother's Day promotional campaign, but also saw this as the ideal starting point for advertising on social media. As this campaign was during the national lockdown, we needed to capture and market to our in-store customers while acquiring a new customer base online.

We hired Farsiight to do the crucial groundwork in creating paid social ad campaigns and finding our audience on these channels.

What were your goals for this project?

We needed to make our Mother's Day campaign a success online to offset the loss of sales in our stores during lockdown. Beyond that, our objective was to find our ideal audiences online through social media and to market directly to these customers. We wanted our ad campaigns to have maximum profitability whilst acquiring new customers.

How did you select Farsiight?

We found Farsiight after reading reviews on Clutch! Testimonials demonstrating the results they achieved for their clients was compelling. During the selection process we approached three other agencies for proposals. After receiving Farsiight's proposal and engaging with them personally it was clear that their agency was well-aligned with our brand and our goals.

Describe the scope of their work in detail.

Farsiight's scope encompassed the strategy behind paid social ad campaigns, the ad creation and scaling our growth. Initially, there was some collaboration to ensure that the creative remained on-brand and representative of our specialist product.

After the account set-up I provided the materials and feedback for the ads while Farsiight was responsible for the production of them. The truest test of their capabilities was our initial Mother's Day campaign. We needed it up and running quickly and they worked hard to deliver on this.

What was the team composition?

For the most part there are three people from the Farsiight team I worked with and consulted with. After the initial set-up, I mostly spoke to their Lead Copywriter on a weekly basis with regards to creative and copy. The Head of Operations made regular contact with us and was across everything happening in our account.

Can you share any outcomes from the project that demonstrate progress or success?

Our initial promotional campaign was a resounding success. As it was our first time using social media advertising we we didn't have a yardstick, but we were aiming for a high ROAS. Farsiight achieved a ROAS of 12 on our account for this period. Demonstrative of Farsiight's skill, the ROAS on ads targeting new customers was very high too.

How effective was the workflow between your team and theirs?

The communication from the team was brilliant. Their project management is clearly a well-oiled machine. The workflow was efficiently managed through Slack, allowing for a high degree of responsiveness and providing a collaborative space for building creative.

What did you find most impressive about this company?

Farsiight's commitment, care-factor and professionalism are second to none. Beyond their obvious expertise, they offer a genuine care for our brand and excitement for driving our growth. We were blown away by how hard they worked and how often they went the extra mile. This is a data-driven agency with a personal touch; an incredibly high value combination.

Are there any areas for improvement?

No big areas for improvement. Farsiight are committed to continually improving performance and better optimising our account.

Introduce your business and what you do there.

I’m the director of Conjoint.ly, a market research company for product and pricing research.

What challenge were you trying to address with Farsiight?

We needed a company to help us with our SEO and digital marketing.

What was the scope of their involvement?

Farsiight helps us with our SEO. They do our AdWords and Microsoft Ads, and they create the content and visuals for those ads such as banners and animations. They also do taglines and all the text in the ads.  

Additionally, the team manages all of our ads on Google and Bing. We give them keywords and they optimize them. They manage the budgets, track performance, and come up with new ideas of where our ads can be placed, too.

What is the team composition?

We have three points of contact.

How did you come to work with Farsiight?

We sent out a large number of briefs to agencies. We wanted someone who was based in Australia. We got a large number of proposals back.

Farsiight’s was the most technical and they understood what we were trying to do. They took the time to understand our business and what we wanted. They answered everything very clearly.

How much have you invested with them?

So far, we’ve spent $25,000 AUD (approximately $17,800 USD).

What is the status of this engagement?

We started working together in September 2019, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The main metric we gave them was to increase the number of registrations on our website. Since they’ve fine-tuned the campaigns, it’s now pretty consistent and going well.

How did Farsiight perform from a project management standpoint?

Farsiight’s project management is very good. They are very easy to work with, and they make everything really clear. They’re also always on time with monthly reports, meetings, and updates.

There are never any delays. We communicate via Slack, and the team also has a project management tool that we’re invited to use. We don’t use it very much because we don’t need it on our side.

What did you find most impressive about them?

I’m happy with the number of registrations we’re getting.

Are there any areas they could improve?

No, nothing comes to mind. If the project continues as is, we will be happy.

Do you have any advice for potential customers?

I recommend working with Farsiight. They’re a small company with only a handful of people. They may have a lot of demand coming in and may not be so responsive because they don’t have a large team. If they suddenly become very popular, bear with them until they grow a little more.