Farsiight

Please describe your company and your position there.

I'm the owner of a swimwear and summer accessories brand, now in our 2nd year.

For what projects/services did your company hire Farsiight, and what were your goals?

Initially to manage our FB advertising strategy but they also launched our Google ads strategy and manage both channels ongoing.

How did you select this vendor and what were the deciding factors?

I spent about a month reviewing agencies and Farsiight really surprised me - I found them on Google and usually don't search for agencies in that way so I was expecting a big agency that gave a blanket approach to the opportunity, but it was far from that. I liked their approach to working with us, it was really detailed and focused on our business - rather than applying a strategy that they do for all other agencies (which is what most of the agencies I had met with had done so far).

I liked the way they managed and worked with clients - they use Monday to project manage but also have numerous spreadsheets to build out the strategies. That they were analytical and performance focused and worked really hard to get our business.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We needed an agency to come on board to help us to scale our FB advertising strategy. We needed to target the right audiences better, with the right create and consistently test and optimise to get to our target revenue goal. We also decided to work with them for Google ads, exactly the same approach to the scope of work as FB.

How many resources from the vendor's team worked with you, and what were their positions?

We work with an account manager, google advertising manager, media buyer for FB, copy writer and a graphic designer. We're also in constant communication with their founders.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We almost trippled our revenue in the first month. Second month we grew our revenue by an additional 50% than the previous month. This month we should have another 30-35% growth on last month. Very quick results, but done in a focused and strategic way - something we could not have done ourselves.

How effective was the workflow between your team and theirs?

Very effective, and definitely one of the main reasons I wanted to work with Farsiight - they are an extension of our business and I love their boutique size and approach to working with us. I talk to their team daily via Slack which is really great - quick communication and then we use Monday to project manage tasks, plus I get to see updates on our account as and when they are done.

For example, each time they optimise our accounts they upload detailed info on what they've done - I haven't come across any other agency who does that and i've worked in marketing for more than 10 years managing agencies.

What did you find most impressive or unique about this company?

Boutique style which makes them an extension of your business. How organised they are towards managing our account - the systems they use to keep everything running smoothly and the processes they've put in place to keep us in the loop at all times. Farsiight truly cares about my business' success, and they have amazing people working for them. I know we are in good hands and that I don't have to worry, leaving me to focus on other areas of the business. I truly think I've found a gem in the industry!

Are there any areas for improvement or something they could have done differently?

It would be amazing if the creative (graphic design work) wasn't an additional cost - so it was built in to their management fee. But other than that, I really can't fault them. They're an amazing agency and I'm so glad we're working with them.

Please describe your company and your position there.

I am the owner of a Marine Accessories Retail business

For what projects/services did your company hire Farsiight, and what were your goals?

I wanted to increase our brand awareness and drive business to both our stores and online platforms through Social media and Google

How did you select this vendor and what were the deciding factors?

I have been involved with a few Digital Marketing agencies without much success and decided that the best way to select our next partner was through direct referral. Speaking with businesses that have used the service, made the decision easy.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Firstly, we went through a process of understanding each other’s businesses, then focused on my businesses and objectives. Once clear objectives had been decided, Farsiight created a marketing strategy incorporating all social media, Google ads, google shopping and email (through Mailchimp) A key link to the success of this was creating a communication channel enabled very quick and clear messages and kept me up to date on reporting.

How many resources from the vendor's team worked with you, and what were their positions?

My main contact is the account manager, but the heads of each department were available for meetings as required.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have achieved our biggest sale numbers ever, and with targeted advertising have achieved and ROAS of over 50 on more than I occasion.

How effective was the workflow between your team and theirs?

Their communication and reporting channels were simple, quick and responsive.

What did you find most impressive or unique about this company?

The company is a group of specialists, not a "Jack of all trades". The onboarding process was interesting, and it was clear that unless they were able to make a significant improvement, then the recommendation would be to continue with our current arrangement.

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

I work in Marketing for a financial services company.

For what projects/services did your company hire Farsiight, and what were your goals?

We were working with another agency at that point in time and we found that they didn't quite fit our requirements anymore so we had to switch. That's when we found Farsiight and they have really helped us!

How did you select this vendor and what were the deciding factors?

We searched for a couple of agencies in Australia and did some introductory calls, but felt that Farsiight were the best in terms of value and the expertise that they provided.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They managed our portfolio of digital ads campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We worked mainly with the account manager who then worked with various other colleagues. All communication was done via Slack.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, we managed to reduce the CPC and PPC and did see an increase in the quality of leads that were coming in.

How effective was the workflow between your team and theirs?

Very effective! All was done via Slack and we had frequent meetings as well.

What did you find most impressive or unique about this company?

They were super supportive and helpful throughout the entire process.

Are there any areas for improvement or something they could have done differently?

Not that I can think of - They were awesome! The engagement ended as we merged with another company that had a much bigger digital acquisition team which meant that we could do it in-house and didn't need to work with an agency anymore.

Please describe your company and your position there.

I am the founder and director of a small Outdoor brand that sells Online

For what projects/services did your company hire Farsiight, and what were your goals?

We hired Farsiight to assist with our Google advertising. We wanted to increase our website traffic

How did you select this vendor and what were the deciding factors?

We found Farsiight on clutch reviews. They were #1 and we decided to Give them a call.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with a phone call to the founder Ben. We had a chat for 30min, he then booked us in for a discovery call where he went through their business structure and what they could do to grow our business. Our team then met with theM in person and they put together an hour presentation with their strategies and what they beloved they could do for our business.

How many people from the vendor's team worked with you, and what were their positions?

We have dealt with the 2 founders, 2 lead PPC managers and 1 PPC account executive

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have worked with Farsiight for 6 months and we have had multiple amazing months were we have seen 4+ ROAS The team have excellent communication and are amazing to work with.

Describe their project management style, including communication tools and timeliness.

Again their communication is first class! They use slack and Monday. They provide us with an in-depth monthly overview which they also present back after every month.

What did you find most impressive or unique about this company?

Excellent communication and great results - they are an amazing team to work with. They are very professional and provides great reports!

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

CEO of an Infrastructure advisory, project management and resourcing firm.

For what projects/services did your company hire Farsiight, and what were your goals?

Goal was to fill open roles on major government infrastructure projects across different states in Australia. There were 1000's of open roles across various projects where candidates needed to attracted and shortlisted.

How did you select this vendor and what were the deciding factors?

Subject matter expertise of their team and they share our values and goals related to quality, excellence standards and execution of projects.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Some of the aspects of the campaign are highly confidential due to the sensitivities of the major government projects. What I can say is the campaign involved deep research, highly targeted advertising, intelligent funnels and constant assessment of metrics to modify the campaign.

How many resources from the vendor's team worked with you, and what were their positions?

2 key experts supported by a high calibre team. The preparation involved 6 months prior to starting working with the project leaders on innovation.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In comparison to existing offline campaigns with high acquisition costs the campaign was 10% of the costs with over 50% gains in acquistion and 70% improvement in time.

How effective was the workflow between your team and theirs?

Very effective. Clear milestones and scheduled project meetings before and during the campaign. Very professional.

What did you find most impressive or unique about this company?

Expertise, results focus, ROI and constant search for ensuring expectations were exceeded.

Are there any areas for improvement or something they could have done differently?

High performers always pursue perfection, and I am sure this team is restless to stay at their best.

Please describe your company and your position there.

I'm the owner of a SaaS product that helps authors write their novels online, providing tools for writing, plotting, and editing.

For what projects/services did your company hire Farsiight?

We hit a point in our growth where we needed to ramp up ad spend for growth, but we needed to keep our costs per acquisition down.

How did you select this vendor and what were the deciding factors?

Farsiight came highly recommended by a partner and after interviewing them, we felt confident they knew what they were doing and could deliver results for our company.

Describe the project in detail and walk through the stages of the project.

They got to know our product and company through a series of meetings and questions and took it and ran with it from there. We were looking for a hands-off partner that could own this project, and while they were willing to let us drive things, they were also willing to take it and run with it without our daily direction. And they've done great.

How many resources from the vendor's team worked with you, and what were their positions?

I mostly have one point of contact from their team which simplifies things for me, but I've met the founders and several others on the team at various times for various reasons. They are very accessible.

Can you share any outcomes from the project that demonstrate progress or success?

Our goal was to reach and sustain 10% growth month over month, and we will be blasting past that this first full month of turning it on.

How effective was the workflow between your team and theirs?

They are willing to meet often, but we are more interested in letting them take this off our plate completely, and they have. They reach out when there is a question or a request, but otherwise they run things pretty much without us, and are killing it.

What did you find most impressive or unique about this company?

The knowledge they demonstrated is very impressive. They know what they are doing in both social media advertising and pay-per-click advertising.

Are there any areas for improvement or something they could have done differently?

It would be great if they could move to my time zone to make things easier for me. 😄 I'm willing to work with a team on the other side of the world for these kinds of results, however.

Please describe your company and your position there.

I'm the Head of Marketing and Communications at a fintech company specializing in international payments technology.

For what projects/services did your company hire Farsiight, and what were your goals?

As we were going through a period of rapid growth, we were looking to explore new acquisition channels and hired Farsiight to help us with PPC.

How did you select this vendor and what were the deciding factors?

Although Farsiight were relatively local to us, the deciding factors were that we were impressed with their attitude and presentation style. We liked that there was no long-term contract and a degree of flexibility, and felt that the two companies were a good 'personality' fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Full end-to-end project, beginning with research and planning (all initiated and led by Farsiight) through to campaign execution, optimisation and ongoing reporting.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a key PPC manager who ran the campaigns on a day-to-day basis, as well as a customer account manager. We were also in regular contact with the founders of the company itself.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were a learning process for us, given that it was a new channel. Through the campaigns they managed for us, Farsiight generated millions of impressions for our ads and ensured our brand name was seen by those actively looking for a service like ours.

Describe their project management style, including communication tools and timeliness.

Dedicated shared Slack channel for day-to-day communications was an excellent way to work and avoided endless email chains. Good project planning and documents shared in advance of project kickoff.

What did you find most impressive or unique about this company?

The onboarding process was particularly smooth and impressive. I enjoyed working with Farsiight, thanks to their informal, personable approach and down-to-earth style.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

I'm the owner of a D2C acne skincare brand, which launched in the USA and UK in August 2020.

For what projects/services did your company hire Farsiight, and what were your goals?

We hired Farsiight to take charge of our content and social media marketing; from strategy to implementation.

How did you select this vendor and what were the deciding factors?

We were introduced to Farsiight by another client of theirs who had experienced extremely good results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Farsiight took a deep dive into not only our brand but also the market we were operating in, including buyer psychology and competitive mix. They then built our paid social strategy from the ground up and quickly refined it to maximise results and impact.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, two strategists (1 for Google ads and another for Facebook/Instagram) and a graphic designer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results were excellent. Campaigns across both Google and Facebook/Instagram delivered consistently and as time went on they continued to finesse them - some of our top-of-funnel campaigns have consistently acquired new customers for just AUD $8.

We have also worked with one of the industry's largest and best-regarded agencies in this space and I can tell you that Farsiight consistently and significantly outperformed them in every single way.

How effective was the workflow between your team and theirs?

Communication flow is excellent and always consistent.

What did you find most impressive or unique about this company?

They really do care very much about the success of the brands. Their knowledge of the platforms and how to juice every single drop out of it is also second to none.

Are there any areas for improvement or something they could have done differently?

It would be great if they added an additional service to provide more complex content creation.

Please describe your company and your position there.

I am a marketing manager for an Australian company passionate about the hospitality industry and how technology can enhance experiences within it, we give venues the tools to take orders and payments online through their own branded platform.

For what projects/services did your company hire Farsiight, and what were your goals?

We were launching a hospitality tech platform and required a digital agency to to drive our launch strategy and advertising across google and social media. Our goals were to raise the awareness of our product and ultimately drive new customer signups.

How did you select this vendor and what were the deciding factors?

We researched up to 10 relevant digital agencies through recommendations and search, shortlisted to 3 and after talking with each of these decided Farsiight was the best agency for us due to their past clients, process and approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a discovery phase after which Farsiight put together a digital strategy across search and social, developed content and messaging, and implemented clear, realistic, measurable goals.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with both directors, an account manager and a social media strategist

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ongoing campaign has been successful, with the number of new customer signups exceeding our launch goal by 20%, at a CPA of 50% lower than our target CPA at launch. The ongoing optimisation and content strategy and production has ensured both of these metrics are continuously improving.

How effective was the workflow between your team and theirs?

Farsiight have been easy to communicate with, using Slack and Monday.com for workflow. They have delivered reporting on time, communicated results effectively and implemented changes based on this reporting. Farsiight have been the easiest agency that I've worked with in terms of communication and workflow.

What did you find most impressive or unique about this company?

They are genuine, using simple transparent processes, their service and follow through on achieving results has been second to none.

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

Cofounder and CEO of Avaana. We have two businesses under the Avaana umbrella that we are super proud of! Avaana's Australian Wellbeing Marketplace (https://apple.co/2MSEYG5) With so much going on in your life, it's hard to find time to book that well-deserved massage, chiro or that local yoga class. Whether it's for the mind, body, spirit or soul, the Avaana app helps you find the wellbeing service you’re looking for and easily book in real time with one of our 1,600 practitioners and studios near you. Download the Avaana app today (https://apple.co/2MSEYG5) and get started on your wellbeing journey today Avaana NDIS (ndis.avaana.com.au) As one of our value-added services, Avaana can also help your allied health, personal training or support worker business get NDIS registered so you can provide your services to persons with disability!

For what projects/services did your company hire Farsiight, and what were your goals?

Farsiight helps us with ideation and implementation of our user acquisition strategy across our marketplace and consultancy arms of the Avaana wellbeing marketplace. Goals are and continue to be aggressive as we strive for product market fit in a startup environment. Farsiight has outperformed expectations and we have referred other clients to them.

How did you select this vendor and what were the deciding factors?

We were referred to Farsiight by one of their competitors who had a conflict of interest

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through and continue to go through a full suite of digital marketing services. We started with google ads strategy and implementation and now have ventured into Facebook.

How many resources from the vendor's team worked with you, and what were their positions?

6 resources: 1. Google Ads consultant 2. Facebook Ads partner 3. Copywriter 4. Design 5. Founders

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns have been successful with strong month on month improvement. Farsiight don’t take a cookie cutter approach, are strong on experimentation and trying new strategies

How effective was the workflow between your team and theirs?

It’s been effective. We are in daily contact via Slack and Monday.com

What did you find most impressive or unique about this company?

They are true experts in the marketplace sector. Have a strong well rounded approach

Are there any areas for improvement or something they could have done differently?

We continue to work with them on perfecting the brand story that we want to put out into the world. They have taken on all feedback but similarly, are confident enough in their opinions so as to not let you go down the wrong track.