The Agency For Growth™| EComm, SaaS & Marketplaces
The game has changed.
The scale you want from your paid advertising efforts will not come through working with "Jack of all trades" generalists.
Meet Farsiight - Your Agency for Growth™
Proven Specialists in PPC & Paid Social for E-Commerce, SaaS & Online Marketplaces.
Farsiight's executive team bring to the table an extensive background working in-house and on the tools at high growth E-Commerce, SaaS & Online Marketplace companies.
A partnership with Farsiight gives you access to this IP and the cumulative benefits associated with driving digital campaigns for other leading companies exclusively within your vertical.
Communication so Damn Good, You'll Feel Like We're in the Same Room.
We leverage the worlds best communication and project management software to put you, our customer, in the centre of everything we do. We'll collaborate on Slack, meet face to face via Zoom and give you complete visibility over projects in Monday and Google Data Studio.
A Relentless Pursuits of Results.
A zero-tolerance for complacency sits at the heart of our company culture. As your partner, we are relentless in the pursuit of new strategies and opportunities that will move the needle on your companies growth.
Say Goodbye, Generalists.
Hello, Specialists.
Get your FREE Strategy today 👉 www.farsiight.com
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Portfolio
PPC, Paid Social & CRO for E-Commerce Company
Squid Socks engaged Farsiight as a partner prior to their screening on Shark Tank to build & execute a complete PPC, Paid Social & CRO strategy.
Since partnering with Farsiight monthly recurring revenue has increased by 16,400%.
PPC for B2B SaaS Company
Carton Cloud engaged Farsiight as a partner to increase MQL's & SQL's from their existing Google Ads campaigns.
Since partnering, Farsiight has increased monthly MQL's by 78% & SQL's by 45% without increasing ad spend.
PPC for Transport Marketplace
Truckit engaged Farsiight as a partner to scale up & increase return on ad spend from the existing Google Ads campaigns
Since partnering, Farsiight has increased revenue by 117% & return on ad spend by 67%.
Paid Social for E-Commerce Company
Mojo Surf engaged Farsiight as a partner as their previous agency was not able to deliver campaigns with a scalable ROAS.
Since partnering with Mojo Surf Farsiight has delivered a 293% increase in ROAS & a 7400% increase in revenue.
PPC for B2B SaaS Company
IncoDocs engaged Farsiight as a partner to decrease the CPA from their existing Google Ads campaigns & test new channels for potential opportunities.
Since partnering, Farsiight has decreased CPA by 40%, increased conversion rate by 18% & decreased CPC by 30%.
PPC for Trades Marketplace
Service engaged Farsiight as a partner to boost the lead volume to both sides of the marketplace.
Since partnering, Farsiight has increased monthly lead volume to the marketplace by 216%.
Reviews
the project
Google Ads Campaigns for SaaS Inventory Management Platform
"They use a range of effective tools to communicate quickly and effectively as opportunities arise."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the GM of a SAAS inventory management platform used to streamline operations for hire and rental businesses around the world.
For what projects/services did your company hire Farsiight?
We engaged Farsiight to develop an implement an effective PPC Google Ads Campaign that would increase our lead generation within CPA budget range.
What were your goals for this project?
We wanted to generated new business enquiries (free trial acquisition and demo bookings) in our designated geographical regions
How did you select Farsiight?
I was introduced to the team at Farsiight be a contact who had also engaged their services. They were extremely impressed with how they had performed so we were keen to get in touch.
Describe the scope of their work in detail.
We provided a detailed brief of who our company is and what our software does for our customers. We provided logins so they could do as much research as required while offering an open line of communication to answer all questions.
What was the team composition?
We worked directly with the team at Farsiight.
Can you share any outcomes from the project that demonstrate progress or success?
Farsiight was able to increase our inbound enquiries by 350% whilst reducing our CPA by 20% within two months.
How effective was the workflow between your team and theirs?
Highly Effective.
What did you find most impressive about this company?
Farsiight have a unique ability to operate as an extended arm of your business. They spend time to understand the problem you are solving and ensuring campaigns are optimised to exploit the available opportunities.
They use a range of effective tools to communicate quickly and effectively as opportunities arise.
Are there any areas for improvement?
no
the project
Digital Marketing for Online Real Estate Agency
"The only thing we'd like to see is for them to branch into other areas so that we can hire them for more things!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CTO at an online real estate agency/platform which assists property owners to sell and lease properties themselves for a flat fee. Our company has a small team of under 10 employees and we serve customers Australian wide. We service more than 2000 active listings at any given time.
For what projects/services did your company hire Farsiight?
Before hiring FarSiight our Adwords were doing 'OK' but we never seemed to be able to scale. Our marketing across different channels was either non existent, disorganised or just poorly done and not cutting through.
There was no omnichannel approach. We hired FarSiight for PPC (Google Adwords/Bing), PSA (Facebook/Instagram), email marketing related CRO. Overall FarSiight task was to to overhaul our entire online customer acquisition strategy, and move us to a truly scalable strategy where all channels work together in harmony, not in silos.
What were your goals for this project?
At its simplest - more revenue. The longer answer - we wanted to move to a scalable and profitable digital marketing strategy that would drive growth for our platform. Specifically, the goal was two parts.
Firstly, we wanted to restructure in Adwords so that we could increase marketing spend whilst remaining at a benchmark CPA. Secondly, we wanted to begin integrating other marketing strategies (social, remarketing, email marketing) and to ensure that all of these were being done RIGHT.
We anticipated that this could have a potentially huge impact on our conversion rate, cost per acquisition and overall turnover.
How did you select Farsiight?
FarSiight had been recommended to us from another company whom we trust. We had not been actively looking for a a new provider at the time but after their free review of the current state of our Adwords and more broadly our entire digital marketing strategy, we were chomping at the bit to work with them.
The deciding factors that led us to hire FarSiight was their agreeing to tangible engagement targets, the level of detail in the reviews and proposals demonstrating substantial skill and expertise across their team, and the excellent quality of communication.
Describe the scope of their work in detail.
After we selected FarSiight they had us complete a checklist for access across various channels followed by a detailed series of questions about our business and customers.
FarSiight were then able to build out Avatars for our business, isolate hooks for those avatars and create a multi level funnel across Google/Faceboook/email. In the early stages of the project they kept us highly involved so we poured in information and signed off on every bit of creative that was produced, and major and minor decisions taken.
Farsiight were responsible for strategy across each channel, bid decisions adjustments etc, all copywriting, all graphic design banner creation (image/videos/giphy) as well as all the tracking and reporting.
What was the team composition?
The team composition at FarSiight is impressive. We've primarily dealt with 3-4 people including the director, head of social/CRO, head of PPC, and a copy editor.
Through their transparency we are aware that they are also supported by a number of other team members who take ownership of different aspects of early stage work before it comes back to the department heads for final sanity checks/approvals/reviews.
Can you share any outcomes from the project that demonstrate progress or success?
Although it is still relatively early days as we have not yet seen out a 6 month appointment we are seeing some very exciting results. As an example, for September year on year we have seen a 20% increase in revenue!!
This is during COVID where many offices are experiencing significant drops. We have also seen a strong increase in ROAS. We feel that we are now well positioned for future scaling whereas before this wasn't possible with our piecemeal approach.
We have also been delighted that we now have a consistent and highly professional image across a variety of channels. We have also had significant engagement on our Facebook pages with very positive feedback from our customers.
How effective was the workflow between your team and theirs?
The workflow with FarSiight is outstanding and has made us reconsider contracts we have for services with other companies now that we've seen what a workflow can be like.
Everything is planned, assigned and tracked in Monday so it's easy to get a birds eye view at any time of where things are in the pipeline. Farsiight also have Monday communicate to a Slack channel so that we get updates in real time.
Additionally we've been able to directly reach out to FarSiight team members whenever needed for chats via Slack. FarSiight also provided us weekly detailed reporting at the beginning of the project which has now moved to monthly and quarterly reporting which they run through via a Zoom call to ensure we understand the report fully and have opportunity to raise and questions or concerns.
We always felt we had a strong understanding of what was going on, what was next, who was working on what, what was required of us etc. There have never been any delays or issues with communication or workflow at any point.
We were regularly asked for feedback and for what FarSiight could to to make discussions and reporting more helpful to us - cannot fault them.
What did you find most impressive about this company?
- Communication - I've never worked with anyone like them
- Level of expertise. The senior staff really, really really KNOW what they're talking about and they're supposed in the day today by a great team
- They go above and beyond.
They've supported us in a number of ways e.g giving CRO feedback on our site, promo advice, marketing concepts explanations, advising on software tools, helping design and evaluate new landing pages in order to support their efforts. Without this, we wouldn't have experienced anywhere nearly as much success.
Are there any areas for improvement?
Honestly, I couldn't really suggest any areas for improvement. The only thing we'd like to see is for them to branch into other areas so that we can hire them for more things!
the project
E-Commerce Development for E-Commerce Startup
"All in all, Farsiight provides a well-rounded, expert, and reliable service that is second to none."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Co-Founder of a newly launched E-Commerce business that specialises in delivering innovative and essential life products primarily to Australian men.
For what projects/services did your company hire Farsiight, and what were your goals?
As we had identified a new and relatively unexplored market opportunity the decision the onboard Farsiight from the very beginning meant that we could harness their extensive knowledge base and expertise in the areas of E-Commerce, Shopify and PPC and Paid Advertising to compensate for any technical shortfalls we had, so we could streamline our business operations, play to our strengths and ultimately foster a healthy environment of teamwork, collaboration and professionalism.
How did you select Farsiight and what were the deciding factors?
Farsiight came onto our radar after being referred by a fellow colleague who had started and continues to run a successful tech company with the help of their services.
I have grown to understand the importance of word-of-mouth, being connected and recognising the factors that contribute to the successful runnings or demise of any businesses in the contemporary business landscape.
It was clear the technical backing by Farsiight gave them, was equally as desirable for us and since the decision was made, has largely contributed towards the rapid maturity and success of our business to date.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Farsiight helped us build and continually optimise our Shopify platform. PPC and Paid Advertising were also effectively utilised across and broad range of social platforms.
How many people from the vendor's team worked with you, and what were their positions?
We were under expert guidance by seven Farsiight team members, each with a unique skill sets ranging from graphic designers, paid advertising and social media experts.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Initial directive was to build and launch new shopify store with supporting email campaigns built in Klayvio. Second phase was launch a paid acquisition strategy leveraging Facebook/Instagram Ads and Google Ads encompassing search, display, shopping and Youtube.
To date we've been able to scale spend week on week whilst also increasing ROAS to 3+ which far exceeded our initial expectations.
Describe their project management style, including communication tools and timelines.
We have maintained weekly meetings in person, which provided an effective soundboard for many constructive discussions. Slack was the communication tool most commonly used throughout the week. Farsiight have consistently provided exceptional communication since day one.
What did you find most impressive or unique about this company?
Farsiight have a deep understanding of E-Commerce and Shopify. They also are specialists in scaling PPC and Paid Social Advertising. They provide amazing communication, talking daily on Slack and consistently host regular meetings.
Are there any areas for improvement?
No. All in all, Farsiight provide a well-rounded, expert and reliable service that is second to none.
the project
PPC & Social Media Marketing for Toy Gun Retailer
"Their level of knowledge and determination to work with us to achieve our goals impressed us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
As the Director of Renegade Blasters, we specialize in importing and retail sales (both online, and instore) of Gel Blaster Toy Guns, catering to all age groups and demographics.
For what projects/services did your company hire Farsiight?
We are trying to build a more professional online presence. We engaged Farsiight for social media marketing; Google Ads, Facebook Ads, Graphic design.
What were your goals for this project?
We are a small business, and as there are more competitive brands in the market, we wanted to get our name and brand out there. Our goal was to build a greater online presence, branding, and increase sales.
How did you select Farsiight?
I was searching for a marketing company within Australia, but preferrably Brisbane so that it's local, one that was highly recognized and had high reviews. Farsiight peaked my interest as the reviews were far greater than the rest.
Describe the scope of their work in detail.
They manage Google Ads, AdWords and find out which adwords work best, they manage Facebook Ads and Microsoft Ads, and also provide regular reports on how we are performing in the market. They also provide landing pages for our giveaways.
What was the team composition?
I deal directly with Ben and there are approximately 5-6 people part of the team.
Can you share any outcomes from the project that demonstrate progress or success?
The reports showing performance, as well as their level of expertise determines how we advertise moving forward.
How effective was the workflow between your team and theirs?
We have a great working relationship where we have built both rapport and trust.
What did you find most impressive about this company?
Their level of knowledge and determination to work with us to achieve our goals impressed us.
Are there any areas for improvement?
Grammar in ads could improved.
the project
PPC Advertising for Management Consulting Firm
"They are highly experienced specialists with very strong critical thinking and project management skills."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a management consulting company and I am the Managing Partner.
For what projects/services did your company hire Farsiight, and what were your goals?
Farsiight delivered a lead generation campaign centered around google adwords and bing/microsoft advertising. We hired them to craft the campaigns, build and optimise ads, define and tweak the bid strategy and conversion strategy, and then execute these ads over a period of time. our goals were maximum qualified leads.
How did you select Farsiight and what were the deciding factors?
We knew one of the principals from his prior work, which was excellent, in this space. We did a short scan of other providers including larger brands, but felt that farsiight had far more depth and expertise, personal connection (as opposed to a anonymous junior analyst behind a service desk) and really listened to what we needed rather than simply pitched us a packaged service.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
- ad campaign strategy
- keyword design and ad design around keyword clusters
- ad design, bid optimisation and ad extensions
- ad execution and conversion optimisation
- budget and spend management
How many people from the vendor's team worked with you, and what were their positions?
Two, Josh - the principal, and Ben on commerical and project management
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Absolutely delighted with outcomes. Over 120 leads, highly qualified, CPA around $20 which is extremely economic for us. Josh has always been extremely accessible and does his job amazingly well. These guys are real talent.
Describe their project management style, including communication tools and timelines.
We used some basic digital collaboration tools, but mainly worked from google's adwords management tools for campaign and ad management which was fantastic. We got comprehensive reporting from these guys including more than out of the box reports - we got conversion and traffic analytics that really went deeper into time on site
What did you find most impressive or unique about this company?
They are highly experienced specialists with very strong critical thinking and project management skills. Such good calrity in comms and a high commitment to a service ethic.
Are there any areas for improvement or something they could have done differently?
Not really, we were delighted at every step of the way
the project
Social Media Marketing for Specialist Tea Company
"We were blown away by how hard they worked and how often they went the extra mile."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing and Ecommerce Coordinator for a specialist tea company.
For what projects/services did your company hire Farsiight?
Initially we were wanting to optimise our Mother's Day promotional campaign, but also saw this as the ideal starting point for advertising on social media. As this campaign was during the national lockdown, we needed to capture and market to our in-store customers while acquiring a new customer base online.
We hired Farsiight to do the crucial groundwork in creating paid social ad campaigns and finding our audience on these channels.
What were your goals for this project?
We needed to make our Mother's Day campaign a success online to offset the loss of sales in our stores during lockdown. Beyond that, our objective was to find our ideal audiences online through social media and to market directly to these customers. We wanted our ad campaigns to have maximum profitability whilst acquiring new customers.
How did you select Farsiight?
We found Farsiight after reading reviews on Clutch! Testimonials demonstrating the results they achieved for their clients was compelling. During the selection process we approached three other agencies for proposals. After receiving Farsiight's proposal and engaging with them personally it was clear that their agency was well-aligned with our brand and our goals.
Describe the scope of their work in detail.
Farsiight's scope encompassed the strategy behind paid social ad campaigns, the ad creation and scaling our growth. Initially, there was some collaboration to ensure that the creative remained on-brand and representative of our specialist product.
After the account set-up I provided the materials and feedback for the ads while Farsiight was responsible for the production of them. The truest test of their capabilities was our initial Mother's Day campaign. We needed it up and running quickly and they worked hard to deliver on this.
What was the team composition?
For the most part there are three people from the Farsiight team I worked with and consulted with. After the initial set-up, I mostly spoke to their Lead Copywriter on a weekly basis with regards to creative and copy. The Head of Operations made regular contact with us and was across everything happening in our account.
Can you share any outcomes from the project that demonstrate progress or success?
Our initial promotional campaign was a resounding success. As it was our first time using social media advertising we we didn't have a yardstick, but we were aiming for a high ROAS. Farsiight achieved a ROAS of 12 on our account for this period. Demonstrative of Farsiight's skill, the ROAS on ads targeting new customers was very high too.
How effective was the workflow between your team and theirs?
The communication from the team was brilliant. Their project management is clearly a well-oiled machine. The workflow was efficiently managed through Slack, allowing for a high degree of responsiveness and providing a collaborative space for building creative.
What did you find most impressive about this company?
Farsiight's commitment, care-factor and professionalism are second to none. Beyond their obvious expertise, they offer a genuine care for our brand and excitement for driving our growth. We were blown away by how hard they worked and how often they went the extra mile. This is a data-driven agency with a personal touch; an incredibly high value combination.
Are there any areas for improvement?
No big areas for improvement. Farsiight are committed to continually improving performance and better optimising our account.
the project
SEO & Digital Marketing for Market Research Company
"Farsiight’s project management is very good."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of Conjoint.ly, a market research company for product and pricing research.
What challenge were you trying to address with Farsiight?
We needed a company to help us with our SEO and digital marketing.
What was the scope of their involvement?
Farsiight helps us with our SEO. They do our AdWords and Microsoft Ads, and they create the content and visuals for those ads such as banners and animations. They also do taglines and all the text in the ads.
Additionally, the team manages all of our ads on Google and Bing. We give them keywords and they optimize them. They manage the budgets, track performance, and come up with new ideas of where our ads can be placed, too.
What is the team composition?
We have three points of contact.
How did you come to work with Farsiight?
We sent out a large number of briefs to agencies. We wanted someone who was based in Australia. We got a large number of proposals back.
Farsiight’s was the most technical and they understood what we were trying to do. They took the time to understand our business and what we wanted. They answered everything very clearly.
How much have you invested with them?
So far, we’ve spent $25,000 AUD (approximately $17,800 USD).
What is the status of this engagement?
We started working together in September 2019, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The main metric we gave them was to increase the number of registrations on our website. Since they’ve fine-tuned the campaigns, it’s now pretty consistent and going well.
How did Farsiight perform from a project management standpoint?
Farsiight’s project management is very good. They are very easy to work with, and they make everything really clear. They’re also always on time with monthly reports, meetings, and updates.
There are never any delays. We communicate via Slack, and the team also has a project management tool that we’re invited to use. We don’t use it very much because we don’t need it on our side.
What did you find most impressive about them?
I’m happy with the number of registrations we’re getting.
Are there any areas they could improve?
No, nothing comes to mind. If the project continues as is, we will be happy.
Do you have any advice for potential customers?
I recommend working with Farsiight. They’re a small company with only a handful of people. They may have a lot of demand coming in and may not be so responsive because they don’t have a large team. If they suddenly become very popular, bear with them until they grow a little more.
the project
PPC For Real Estate Marketplace
"Their ability to just get stuff done blew us away."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the director and founder of Portal Ventures.
For what projects/services did your company hire Farsiight, and what were your goals?
Farsiight was hired to take control of the PPC account which, at the time, was being managed by another agency.
How did you select this vendor and what were the deciding factors?
I knew of Farsiight as one of the Founders had added me on LinkedIn. It was quite an easy decision for me as they specialise in helping online marketplaces so understanding that business model was a huge bonus. In addition, they offered to review the account at no cost where they identified tracking and structural issues causing huge amounts of wasted ad-spend. Their direction and intention of what they'd do on the account were made very clear in this process.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Their first port of call with gaining a better understanding of the metrics and business. Onboarding took about a week where we had to provide all access to accounts and filled out a comprehensive sheet of questions. We were presented with a roadmap of deliverables and timeline and they started with tracking changes to improve how conversions were being tracked.
Once tracking was fixed they implemented their new campaigns which were hyper-localised, including ads for every single suburb and region within our target market. They also created remarketing display & Gmail assets to speak to users who visited various suburbs/regions.
How many people from the vendor's team worked with you, and what were their positions?
My point of contact on this account is one of the Founders, Josh. However, we have been added to their Slack account and we often hear from the wider PPC team with regards to updates and new opportunities for strategy.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Their campaigns have increased CTR by over 300% whilst decreasing the average CPC. This has led to a huge uptick in conversions at a cheaper cost. What is also exciting is that through such a lift in CTR, we are able to bring in significantly more scale without having to bid more aggressively or look for other ways to bring in traffic.
Describe their project management style, including communication tools and timeliness.
As mentioned, it's been solid. We communicate on the fly regularly and I receive an update report each Friday with key metrics and commentary.
What did you find most impressive or unique about this company?
Their ability to just get stuff done blew us away. I think the way they communicate through Slack and other tools means we are constantly kept in the loop and not asking questions like we were with the previous agency.
Are there any areas for improvement or something they could have done differently?
None that come to mind at this stage.
the project
Google Ads Campaign for Consulting Company
"Their knowledge of Google Ads was most impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of a consulting company. We specialize in creating a synergistic connection between marketing and sales to drive and close qualified leads while maintaining a winning team culture. In addition, we use a blend of classic and modern sales and marketing techniques and tactics to amplify performance and communication between divisions.
For what projects/services did your company hire Farsiight?
We were looking for a company that was extremely well versed in google Adwords & display as we identified this is a primary channel for one of our clients to advertise one.
What were your goals for this project?
To drive leads to our landing page campaigns and generate phone calls to the office.
How did you select this vendor?
We were a referral through another digital agency that we partner with called Catch Digital Inc.
Describe the scope of their work in detail.
Josh and his team are incredibly knowledgable when it comes to anything google. From the first meeting we had with them we were confident that we were going to get results that matched the goals we set with the client. We communicated through slack, and Josh provided consistent updates of ads, reports, etc to keep us in the loop. In addition, they optimized the campaign quickly to adjust for cold and warm traffic so the media spend was not being wasted.
What was the team composition?
We worked specifically with Josh but if I understand correctly he had a team of technical workers who built out the actual campaign in google.
Can you share any outcomes from the project that demonstrate progress or success?
We were extremely happy with Josh and his team, and the only reason we ended the project was due to the time zone differences. This was 100% on us, and not to do with the Farsiight team. ] I would 100% recommend Josh and his team for anyone looking for digital marketing solutions, specifically to google.
How effective was the workflow between your team and theirs?
As mentioned above, it was great besides the timezones.
What did you find most impressive about this company?
Their knowledge of Google Ads was most impressive. They were extremely impressive from day one and you can tell they specialize in Google.
Are there any areas for improvement?
nope
the project
Google Ads Strategy & Spend Optimization for Meditation Co
“I’ve worked with a lot of agencies, and they’re by far the best one we’ve worked with.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of a company that makes products to help people meditate. We make different tools and practices.
What challenge were you trying to address with Farsiight?
We were looking to grow our digital marketing spend, specifically in Google Ads.
What was the scope of their involvement?
We already had a good strategy for Google Ads, and we brought Farsiight on to help us refine the strategy, pinpoint the indicators that we should be following for success, and improve our return on ad spend. Their team researches keywords, competitors, and different trends that they see in our industry. We have monthly meetings to talk about our future plans and how they can help us move into those goals.
What is the team composition?
We have a main point of contact, and then we’ve worked with a few different account reps.
How did you come to work with Farsiight?
We found them through word of mouth.
How much have you invested with them?
For Google ads, they manage between $7,000–$10,000 a month for us. They are on a monthly retainer.
What is the status of this engagement?
It’s been over two years. We began working together around March or April 2018. They’re the longest-running Google partner that we’ve had.
What evidence can you share that demonstrates the impact of the engagement?
Our return on ad spend has increased. We’ve also increased our repeat orders. I’d say that across the board, we’ve gotten stronger in the different categories that we’ve explored with them. When they’ve named different categories of expansion, we’ve gone into them, and over the past two years, we’ve probably doubled within those categories.
How did Farsiight perform from a project management standpoint?
Farsiight is very clear and organized. They’re in Australia and we’re in Canada, but you can’t tell. They’re quick to reply to every email and Slack. We have a monthly phone call with them, and they email us weekly and monthly reports. They’ve been very good.
What did you find most impressive about them?
They’re a smaller team, so they definitely spend more time and attention on our brand. We’ve worked with really big agencies in the past, and we’d often be passed around to different account leads who didn’t know our product. Even though we’ve had a couple of changes to account managers, they all already know our account because the team is small and super keen to being on top of it. They make an effort for all of them to be on calls. When we do a video call, there are often 3–4 people on it.
Are there any areas they could improve?
Every time we ask for a change in reporting or any kind of improvement, they do it right away. There aren’t any gaps that I see in working with them.
Any advice for potential customers?
Have a really clear understanding of what your goals are.