farsiight

BACKGROUND

Please describe your company and position.

I am the Director

Describe what your company does in a single sentence.

Online Automotive Car Parts Retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Google Adwords Management

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• Great culture fit
• Referred to me

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google AdWords Account Manager

• Campaign Management: Develop, implement, and optimize Google AdWords campaigns to meet specific marketing objectives, such as lead generation, conversion optimization, and brand awareness.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-converting keywords for inclusion in ad campaigns.
• Ad Copywriting: Create compelling ad copy that effectively communicates our value proposition and encourages clicks and conversions.
• Bid Management: Monitor and adjust bidding strategies to maintain optimal ad placement while maximizing budget efficiency.
• Performance Analysis: Regularly analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA), and use data-driven insights to make informed optimization decisions.
• Budget Management: Manage advertising budgets effectively, allocating funds across campaigns and channels to achieve maximum return on investment (ROI).
• Reporting: Generate detailed reports on campaign performance and present findings, challenges and areas for improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS
• Number of Telephone Enquiries 
• Revenue Generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication around delivery timelines and expected deliverables 

What was your primary form of communication with farsiight?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Extremely knowledgeable with Google Adwords. A real desire to understand my business and structure campaigns/deliverables around that. Their team is great to work with.

Are there any areas for improvement or something farsiight could have done differently?

Not a criticism of the great work they already do but I’m always impressed when a company is proactive with new ideas and suggestions on how I can increase my revenue or save costs

BACKGROUND

Please describe your company and position.

I am the Head Of Marketing & Ecommerce of Mocka

Describe what your company does in a single sentence.

Online retailer of Australian designed home furniture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Achieve ROAS targets
• Diversify account beyond bottom of funnel
• Grow qualified new sessions

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage our day-to day paid search budgets to achieve KPI's 
• Optimize search budgets to achieve strong ROAS
• Use efficiencies to funnel budget into top and middel of funnel 
• Attract new qualified sessions
• Grow awareness in market by generating sessions through paid social & YouTube

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• acheived KPIs on a weekly basis
• maintained spend levels within budget
• enagaged in test & learn projects 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Account Manager is approachable and available whenever we need. Comms expectations were clearly set at the beginning of the partnership and feedback encouraged.  The team are agile and open to testing, which allows for constant improvement and growth.

What was your primary form of communication with farsiight?

Virtual Meeting

What did you find most impressive or unique about this company?

They felt like an extension of our team. All parties were engaged and working together to acheive the best outcome.

Are there any areas for improvement or something farsiight could have done differently?

When testing a change in scope, the team have been hestitant to take the agreed 'risks' as to not impact overall results.

Paid Search is the stand out channel with Paid Social not quite at the same caliber in terms of expertise and strategy.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Customer Relations of Sparrow Early Learning

Describe what your company does in a single sentence.

Childcare

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• To boost our brand presence in a highly competitive market
• To increase our occupancy for all our centres
• To promote the recruitment of Educators

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• Geat culture fit
• Company values aligned

How many teammates from farsiight were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To increase the digital profile of our brand, improve brand awareness and provide a detailed strategic plan for digital marketing. This included driving leads for occupancy across all of our centres with a particular focus on those needing to boost numbers the most. A secondary focus was to drive recruitment for our centres.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased leads and recruitment submissions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent, they are very well organized, and our communication is regular - they kept me up to date with all developments, outcomes and worked closely to get the right data delivered on time and in the platform that worked best for me.

What was your primary form of communication with farsiight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They choose clients who align with their values, I really liked that they aren't a full service agency, trying to be everything to everyone. They are niche specialist in the digital marketing space - and have specialists in each area - their knowledge and expertise is next level!

Are there any areas for improvement or something farsiight could have done differently?

I'm really happy - they have worked with me along the way to get the communication and the mix just right!

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Cherry Collectables

Describe what your company does in a single sentence.

Cherry is one of the biggest online stores for trading cards in Australia and has one of the largest ranges of singles cards for sale on our website.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Begin running more targeted ads on Google/META
• Improve quality of website traffic
• Use ad platforms to promote sales/offers

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• Referred to me
• easy to work with

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had been running some campaigns on Google and META and wanted to improve our results.A company helping us with our email marketing recommended Farsiight and they were immediately impressive. 

They were able to fix a very difficult issue related to our Facebook ads that no one else had been able to solve and have created great campaigns for us across META and Google. The other great thing is that they will recommend areas where things can be improved where other providers will be happy to just coast.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Most of our campaigns aren't time sensitive because they are ongoing but when we have had an extra campaign to run eg. our recent end of financial year sale. They got the campaigns running on time and with little prep time.

What was your primary form of communication with farsiight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I have really valued have been the extra insights and recommendations the guys at Farsiight make because in my experience many in this space will just click send on their report and leave it at that. Because I know they have lots of accounts and lots of experience I know their recommendations are going to make a big difference for us so its fantastic.

Are there any areas for improvement or something farsiight could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Managing Director of Cycology Clothing Pty Ltd

Describe what your company does in a single sentence.

We produce and sell cycling related clothing - both technical and casual

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire farsiight to accomplish?

• Increase new customers
• Improve return on ad spend
• Try new approaches for

SOLUTION

How did you find farsiight?

Referral

Why did you select farsiight over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from farsiight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase top of funnel activities to generate new customers whilst also maintaining a sustainable ROAS. Develop and test new creatives for evergreen campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yes for sure. Our new vs repeat customer counts are heading in the direction we wanted. New markets are being developed and the top of funnel activities are driving session counts whilst still returning historically strong return of ad spends.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes projects delivered on time and extemely responsive. Communication has been excellent.

What was your primary form of communication with farsiight?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are enthusiastic, and they have a fresh approach which is what we wanted and importantly the results have followed. All agencies will talk a good story and find fault and areas of opportunity in what other agencies may have done in the past but with Farsiight their approach was different and their results have vindicated this.

Are there any areas for improvement or something farsiight could have done differently?

Nothing I can think of. They had a strategy and they set reasonable expectations and they have achieved these for us in a tough retail market.

BACKGROUND

Please describe your company and position.

I am the Head of Customer and Growth of Cocoon Data

Describe what your company does in a single sentence.

Cocoon Data is a software company that provides secure data exchange solutions for businesses and governments, including secure file sharing, encryption, and secure collaboration.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Farsiight to accomplish?

• Increase visibility, drive website traffic, and generate leads or sales for the business through Google Ads

SOLUTION

How did you find Farsiight?

• Online Search

Why did you select Farsiight over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

What was the size of Farsiight’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Setting up and managing Google Ads accounts: This includes creating new accounts, linking to relevant websites, and setting up billing.
2. Keyword research: Conducting research on relevant keywords for the client's industry, analyzing search volumes, and selecting keywords with the highest potential to drive traffic and conversions.
3. Ad creation: Creating text, image, or video ads that align with the client's brand and target audience, and optimising ad copy to improve click-through rates and conversions.
4. Campaign management: Monitoring and optimising campaigns on an ongoing basis, including adjusting bids, targeting options, and ad placements to improve performance.
5. Landing page optimisation: Ensuring that the client's website landing pages are optimised for conversions and align with the ad messaging and keywords.
6. Reporting and analytics: Providing regular reports on campaign performance, including metrics such as impressions, clicks, conversions, and return on investment (ROI).
7. Budget management: Ensuring that the client's budget is allocated effectively to maximize ROI and achieve campaign goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Click-through rate (CTR)
• Increased Conversions
• Increased Impressions
• Increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent - they consistently delivered items on time and were responsive to our needs, making adjustments as necessary to ensure that the project was a success.

What was your primary form of communication with Farsiight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

FarSiight was impressive for many reasons - their expertise in data analysis and research, their ability to create engaging and shareable content, and their focus on delivering measurable results for their clients through their marketing campaigns.

Are there any areas for improvement or something Farsiight could have done differently?

No - we were really happy with everything provided by FarSiight

BACKGROUND

Please describe your company and your position there.

I am the National Marketing Manager for a Management company who support gym owners in building their business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We were searching for a team that could help build our online presence in a different way to all the other competitors, we were searching for something fresh and new, as well as a team with great communication.

SOLUTION

How did you select this vendor?

We were given a list of vendors from the head of our company, however we decided to delve deeper and ended up stumbling across Farsiight through another team member

Describe the scope of their work in detail.

After starting off with a set of meetings to really look at what we were after and how they could support us correctly, I then started working closely with Farsiight to have everything set up correctly. As a management company their are so many moving parts to getting permissions and correct details, Farsiight stepped me through every part of it and supported not only our company but also my growth in the role I occupy.

We have weekly meetings to check in on the progress of the business and to look at any red flags that need work. We communicate daily on any changes or updates that need to be made and they are always available when I need assistance

What was the team composition?

I have worked closely with the owners of the company, along with having our own designated team of Instagram/Facebook & Google professionals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a great increase in online lead generation & a large drop in CPL.

How effective was the workflow between your team and theirs?

We have weekly meetings to go over results as well as make any new plans for upcoming offers & months. The team is always easy to contact through our slack channel and readily available to answer questions. They always complete the work before deadlines.

What did you find most impressive about this company?

The dedicated team that we have for our account is great, they have a full understanding of our business and what we're looking for as well as always being happy to offer suggestions.

Is there any area for improvement or anything that could have been done differently?

We are currently working on a clearer way to track end leads due to not having full access to some of the landing pages - this however is not on Farsiight and they are doing their best to get full access from the company we are working with.

BACKGROUND

Please describe your company and your position there.

I am the Senior Marketing Operations Manager for an online DEI consultancy and jobs platform

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight, and what were your goals?

We hired Farsiight to run our ongoing SEM account, involving both strategy development and implementation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed a number of agencies and asked them each to advise how they would approach a test case scenario.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We supplied a brief to Farsiight that detailed our key audiences, targets and metrics for our digital marketing budget over the next 12 months. Farsight reviewed this brief and came back to us with a detailed plan that was broken down month by month and clearly explained what strategies would be developed and implemented at each stage. We then met on a weekly basis to discuss progress.

How many people from the vendor's team worked with you, and what were their positions?

The team consists of:

• 1 x Account Manager
• 1 x Digital Marketing Specialist
• 1 x Performance Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we have engaged Farsiight to manage our search engine marketing, our website page views and goal conversions have increased dramatically. We have already hit key milestone targets after only three months of working with them.

Describe their project management style, including communication tools and timeliness.

A very engaged team that is proactive with suggesting new strategies and improving current processes. They utilize a range of platforms like Slack and Monday to help ensure clear communication and clarity on progress.

What did you find most impressive or unique about this company?

They genuinely take ownership of results and see your goals as their own.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

i am the head of marketing for an australian fashion brand. established and loved for almost 20 years, this brand creates effortless, elevated and versatile apparel and footwear for the modern woman.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We were looking to move into our next phase of growth, and were looking for a longterm agency partner who could work strategically with us, delivering scale to the business across all paid channels.

SOLUTION

How did you select this vendor?

We interviewed roughly 8 agencies, and the entire process from start to finish from Farsiight was beyond superior to others. The audit conducted was brilliant, insightful and strategic with realistic projections on what they would deliver. Their knowledge and expertise was deep, and their business model in terms of how they work with clients and who they take on was exactly what we were looking for. As far as pricing was concerned, all agencies sat in the same ballpark. But Farsiight demonstrated a level of ability and delivery we had not seen before.

Describe the scope of their work in detail.

After a series on on-boarding and strategy meetings, Farsiight got to work immediately and lifted the performance all of our paid channels. Doing what they call "hygiene work", ensuring audience targeting, account setup and funnel setup was all on-point. Since then, we have moved onto video production, creative expansion, international launch campaigns and lead generation. All of which have delivered excellent results to date. Since starting with Farsiight, we have seen growth week on week consistently.

What was the team composition?

I have worked closely with the entire team from our lead strategist, co-founders, heads of departments and technical managers across Facebook and Search.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since Farsiight took over our paid efforts, sales from social have grown by 200%. We have been able to get some big wins on the board in a very short window of time. And have launched critical strategic projects under their guidance that have been waiting in the wings for years. We have a sense of confidence and excitement within the team about what future holds as a result of this partnership.

How effective was the workflow between your team and theirs?

The quality of work, service and efficiency from Farsiight is nothing we have seen from an agency before. They are proactive in driving us forward and recommending what we should be doing next. The transparency is outstanding. Communication is constant. They are simply easy and brilliant to work with.

What did you find most impressive about this company?

Transparency, insight, expertise, delivery, efficiency. It has been unbelievably hard to find an agency where the delivery matches the pitch. In Farsiight's case, what was pitched to us is exactly what we are seeing and more.

Is there any area for improvement or anything that could have been done differently?

No areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the ecommerce manager of an Australian women's fashion label.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight, and what were your goals?

We were struggling to find a proactive, transparent and dedicated digital marketing agency to grow our customer database and increase website conversions and revenue. As soon as we met with Farsiight we knew they were the perfect agency for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Farsiight came highly recommended by our email marketing agency and after meeting with Ben and the team for an initial call we knew they were the best digital marketing agency or our brand.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Firstly, Farsiight conducted an objective review of our current paid advertising strategy along with some forward recommendations on how they would propose to scale up our campaigns. We found this initial step extremely insightful and so the commenced an in-depth onboarding process whereby Farsiight went above and beyond (any other agency we have worked with previously) to learn about our brand, our customer and our business. From there they started scaling our Google shopping campaigns, Google ads and Social campaigns and to date we have achieved a consistent 12 x ROAS on both channels.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Partner Manager, a Google ads expert and a social media/ Facebook advertising expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Last month we achieved a 16 x ROAS & 6% conversion rate for Google and a 13 x ROAS & 8.5% conversion rate for Facebook.

How effective was the workflow between your team and theirs?

Amazing communication with the team. We had fortnightly WIP calls and daily communication with our team via Slack.

What did you find most impressive or unique about this company?

We spoke with them most weeks often daily via slack, had weekly meetings. They moved fast to push out campaigns without sacrificing the quality of work.

Are there any areas for improvement or something they could have done differently?

None.