Farsiight

Please describe your company and your position there.

I am the Marketing Director at TradeMutt and oversee the overarching brand, ecommerce and paid media marketing elements of the business.

For what projects/services did your company hire Farsiight?

We were looking for a partner to do the heavy lifting in helping us scale up our brand through paid media channels, specifically social and search, in a collaborative, creative and highly iterative way.

The primary services Farsiight provide to us include overarching strategy, creative ideation, creative development, advertising placement/targeting, advertising measurement and always on advertising optimisation.

What were your goals for this project?

Consistently hit our internal paid media KPI's, which Farsiight exceeded every time. Have a partner that was nimble enough to adapt/pivot as fast as we do, whilst not sacrificing quality or client service.

How did you select Farsiight?

We were referred to Farsiight via an existing client of the agency who could not recommend them enough.

Describe the scope of their work in detail.

We were running our paid media operation through another agency placed overseas. This arrangement worked for us in our initial growth, however I saw the need for a partner that was locally based, who could change and iterate at the speed we iterate. Regular face to face meetings are very important to me, which is something Farsiight are incredibly adept in facilitating.

Once we met, I outlined our company strategy and was upfront that this is the way we need to work. Farsiight took the strategy, embraced it, developed their own processes to compliment it and proceeded to deliver results that exceeded KPI's on day one, and continue to blow us away today.

Week to week Farsiight develop fresh creative concepts that align to our ecommerce product calendar - they manage the process from concept through to creation, through to implementation and optimisation - I cannot stress enough how much confidence we have in the Farsiight team to deliver what we need, when we need it.

What was the team composition?

We work closely with the heads of the business - Social Strategy Director, Search Strategy Director and Business Director. Through their collaborative model, we then work together with their creative team to provide feedback and approve creative concepts prior to going live to market.

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Farsiight we have seen average ROAS figures of 8- 9 on the social side and 16-24 on the Google Ads side. These results are well above our internal KPI's and have held steady for the 2-3 months we have been working together.

How effective was the workflow between your team and theirs?

Seamless - using both Slack and Monday.com we are able to effectively and efficiently communicate collaboratively to provide feedback and approval for content ideas and executions.

What did you find most impressive about this company?

Their ability to marry up the two very different worlds of Social and Search in a seamless way - which gives us as a client total confidence that they will hit the mark in both areas, whilst maintaining creative consistency - something which is hard to find in todays agency landscape.

Their collaborative and iterative approach - I haven't worked with an agency that can pivot as quickly as Farsiight can without losing quality in the creative output.

Are there any areas for improvement?

Whilst we are early on in the relationship, there is nothing I can fault Farsiight for to date, and I feel this will be a sentiment that will not change into the future.

Introduce your business and what you do there.

I’m the CEO of Service.com.au, an online marketplace for services.

What challenge were you trying to address with Farsiight?

We hired Farsiight to help make our PPC campaigns more efficient using GoogleAds and Bing.

What was the scope of their involvement?

Farsiight supports our PPC efforts, consistently improving our use of GoogleAds and Bing. They manage our accounts on a daily basis, and we have regular meetings to address any challenges or identify opportunities. 

What is the team composition?

We’ve worked with two people and have one main point of contact. 

How did you come to work with Farsiight?

We followed a referral from our founder. 

How much have you invested with them?

We spend $1,500 per month on their services. 

What is the status of this engagement?

We’ve been working together since July 2017, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’re really happy with the quality of their work. They are diligent in working to achieve our goals. 

How did Farsiight perform from a project management standpoint?

They’re great at providing information about their progress and letting us know about any upcoming changes or challenges. They give us monthly reports on their success and plans for moving forward. We primarily communicate through email, phone, and Slack. 

What did you find most impressive about them?

Farsiight provides a more personalized and detailed service than a traditional agency.

Are there any areas they could improve?

At this stage, there’s nothing I’d suggest for improvement. 

Introduce your business and what you do there.

I’m the co-founder and president of Squid Socks. We make baby socks that stay on.

What challenge were you trying to address with Farsiight?

We didn’t have any digital marketing to speak of whatsoever. It was a hole that we needed to fill. We needed a partner that understood that digital marketing isn’t in our wheelhouse.

What was the scope of their involvement?

Farsiight focuses on Facebook Ads, Instagram, and Google Ads but they also improve our website for conversions. While their team mostly manages paid advertising, they also manage SEO services for us. Farsiight makes sure that we show up where we need to show up. Their team makes sure that all pieces of our digital marketing strategy are working together to maximize results for us. They direct digital marketing to improve the overall functionality and growth of our company.

What is the team composition?

We typically speak with two people from Farsiight. We’ve spoken with up to four individuals but two of their team members are our main points of contact. There are a couple of other people that work in the background.

How did you come to work with Farsiight?

Initially, we hired a Shopify expert to code and make our website work as well as it could. We worked with him for a long time so when we knew that we were in a place to hire a digital marketing company, we reached out for recommendations. We interviewed six different companies before we made our final decisions and ended up going with Farsiight.

How much have you invested with them?

We’ve spent around $25,000–$30,000 so far.

What is the status of this engagement?

We started working with Farsiight in September 2019 and work with them on an ongoing basis.

What evidence can you share that demonstrates the impact of the engagement? 

The most important result to address is the mostly recurring revenue (MRR) that we’ve experienced since working with Farsiight. Before we hired Farsiight, our average MRR was about $486. We've increased that average to $80,000 since bringing their team on board. We’re looking at an MRR growth of 16,400%. Being a small business, the awesome part for us is that we’ve managed to remain profitable. On average, we experience a 300% ROI.

How did Farsiight perform from a project management standpoint?

We have a weekly call with the project manager. They’re incredibly communicative, detailed, and punctual. They’re thorough and never make us feel rushed. There are a lot of metrics that we might not necessarily grasp right away, and Farsiight takes the time to answer all of our questions.

What did you find most impressive about them?

They’re kind people who execute their work thoroughly. At every weekly meeting, their team provides detailed reports so that we can see metrics and view processes behind the scenes. They give examples of best performing ads as well as ads that aren’t performing well to go through with us so that we can understand our performance. From there, we can improve our content. I can't say enough nice things about them. They blow me away as human beings, project managers, and as a company. I don’t know how to adequality put into words, how impressed I am with Farsiight.

Are there any areas they could improve?

We’ve already put processes in place to improve our visibility into the ads and copy that go out. We wanted to see the copy sooner so that we can give a bit more feedback on our end. Now, the content goes through a three-step process to make sure that we’re on board with the wording or can provide final tweaks before it hits the website.

Do you have any advice for potential customers?

At first, the price point is hard for a lot of people to digest when it comes to digital marketing, especially if you’re a small company like us. We held off a lot longer than we should've because we didn’t know if digital marketing was a worthwhile investment. Do your research. We interviewed six different companies and set aside a certain amount of funds to use for dabbling in these services. Also, know that it will take time to see results, build traction, and get a good idea of areas for improvement.

Introduce your business and what you do there.

I’m the CEO of a company that makes products to help people meditate. We make different tools and practices.

What challenge were you trying to address with Farsiight?

We were looking to grow our digital marketing spend, specifically in Google Ads.

What was the scope of their involvement?

We already had a good strategy for Google Ads, and we brought Farsiight on to help us refine the strategy, pinpoint the indicators that we should be following for success, and improve our return on ad spend. Their team researches keywords, competitors, and different trends that they see in our industry. We have monthly meetings to talk about our future plans and how they can help us move into those goals.

What is the team composition?

We have a main point of contact, and then we’ve worked with a few different account reps.

How did you come to work with Farsiight?

We found them through word of mouth.

How much have you invested with them?

For Google ads, they manage between $7,000–$10,000 a month for us. They are on a monthly retainer.

What is the status of this engagement?

It’s been over two years. We began working together around March or April 2018. They’re the longest-running Google partner that we’ve had. 

What evidence can you share that demonstrates the impact of the engagement?

Our return on ad spend has increased. We’ve also increased our repeat orders. I’d say that across the board, we’ve gotten stronger in the different categories that we’ve explored with them. When they’ve named different categories of expansion, we’ve gone into them, and over the past two years, we’ve probably doubled within those categories.

How did Farsiight perform from a project management standpoint?

Farsiight is very clear and organized. They’re in Australia and we’re in Canada, but you can’t tell. They’re quick to reply to every email and Slack. We have a monthly phone call with them, and they email us weekly and monthly reports. They’ve been very good.

What did you find most impressive about them?

They’re a smaller team, so they definitely spend more time and attention on our brand. We’ve worked with really big agencies in the past, and we’d often be passed around to different account leads who didn’t know our product. Even though we’ve had a couple of changes to account managers, they all already know our account because the team is small and super keen to being on top of it. They make an effort for all of them to be on calls. When we do a video call, there are often 3–4 people on it.

Are there any areas they could improve?

Every time we ask for a change in reporting or any kind of improvement, they do it right away. There aren’t any gaps that I see in working with them.

Any advice for potential customers?

Have a really clear understanding of what your goals are.

Please describe your company and your position there.

I am the co-founder and CEO of Felix an enterprise SaaS company targeting the construction and mining industries.

For what projects/services did your company hire Farsiight?

We engaged Farsiight to launch a PPC campaign utilizing Google Ads & Google Display Network.

What were your goals for this project?

Noting that our competitors have deployed similar strategies using Google Ads, we wanted to compete in this space and capitalize on the available search intent for our solution.

Prior to engaging Farsiight, we split our team into specialised roles (SDRs, AEs & CSM) so the goal of the Google Ads campaigns was to increase the number of qualified conversations our SDRs were having each month.

How did you select this vendor?

I had a prior working relationship with one of the founders and engaged them because of their specialisation and track record with other SaaS companies.

Describe the project in detail.

We were at ground zero for Google Ads and Display marketing so the initial part of the project was to build these campaigns from the ground up and launch. From that point forward, the directive to the team was to continue to scale up provided the CPA was on/under target.

What was the team composition?

Whilst Ben (one of the directors) was our main point of contact, we also worked in with Josh (other director & head of growth) and his team. Everyone who was assigned to our account was a respective expert in their field.

Can you share any outcomes from the project that demonstrate progress or success?

Our goal in this project was to drive leads at or below our target CPA and enough volume to supplement our SDRs outbound efforts. Farsiight was able to quickly achieve this and the directive changed to scaling up the campaigns. As a result of their early efforts and our ongoing engagement with Farsiight, we are now able to lean on Google Ads as a reliable source of MQLs month on month for our SDRs. Worth noting that these are converting through to SQLs at a healthy rate.

How effective was the workflow between your team and theirs?

This is an area where Farsiight really shines. They created a group slack channel with our team and integrated this with their project management software. This created a live feed of events which gave us complete transparency over what was being done on a daily basis and made back and forth communication super easy. They act as though they are apart of the team.

What did you find most impressive about this company?

There were a few concerns I had with engaging an agency vs. hiring someone in house namely the level of understanding of our SaaS, responsiveness and speed of execution. Farsiight over-delivered on all of these fronts.

The entire team we worked with deep dived into our SaaS at the start and continued to immerse themselves in our solution throughout the engagement. We spoke with them most weeks often daily via slack, had weekly meetings and they moved fast to push out campaigns without sacrificing the quality of work.

Are there any areas for improvement?

Nothing to note.

Introduce your business and what you do there.

Our organization TruckIt.net is a freight marketplace. Basically, we’re a matchmaking service between consumers looking to move products with providers of transport services.

What challenge were you trying to address with Farsiight?

We were looking to increase revenue and profit through paid search campaigns.

What was the scope of their involvement?

Farsiight had a broad range of knowledge and came in with a good experience level that exceeded our abilities with paid search. They understood the marketplace which isn’t a typical e-commerce store. Their team understood the challenges of bringing the two sides of the market together to actually make a transaction. They analyzed and identified points to turn our business around quickly. Now, Farsiight runs all of our paid campaigns and comes up with ideas. In particular, their team has supported our Google AdWords and BingAds efforts.

What is the team composition?

There are four people on their team who have worked across our campaign.

How did you come to work with Farsiight?

We operate in a similar industry as some of their other clients. They identified us as a business that their team could help so Farsiight approached us. Their team had marketplace knowledge, which was a key interest of mine. They were approachable and there was an instant click between the type of personalities their team had and the people I wanted to work with.

How much have you invested with them?

We’ve spent about $20,000 on their services.

What is the status of this engagement?

We started working together in March 2019 and we’re still collaborating.

What evidence can you share that demonstrates the impact of the engagement? 

Farsiight has been great. Their team was able to grow our business with their range of experience. We’ve measured all of our return on ad spend using standard tracking tools such as Google Analytics and Google AdWords. Our goal has been to profit as well as to grow and the results of their efforts have been very good.

How did Farsiight perform from a project management standpoint?

We’ve used the phone, face-to-face meetings, and instant messaging tools to communicate. It has been easy to get a hold of the Farsiight team. They've always picked up the phone when I’ve called. Their team has come up with suggestions, so we don’t need to drive them.

What did you find most impressive about them?

They’re good people. When I made the decision, it was more about the people than knowing their ability. The two founders—who we originally engaged—are top people. They were aligned with my perspectives beyond the PPC campaigns. Their team has been motivated about growing their own business as well, so they’ve been a good fit.

Are there any areas they could improve?

No, certainly not at this stage.

Do you have any advice for potential customers?

No, I’ve found that Farsiight has been on top of the project.

Introduce your business and what you do there.

I’m the CEO and co-founder of Vouch, a video software company. 

What challenge were you trying to address with Farsiight?

We’re using Farsiight as our paid media marketing agency. They run our Google and Facebook ads as we try to acquire more Vouch users. 

What was the scope of their involvement?

The Farsiight team handles our Google Ads campaigns, so they spend a portion of our budget on paid media ads and SEO. They also run YouTube and Facebook ads for us, and their resources do keyword research, market analysis, and execute work in our pipelines. While they don’t write content for our website, they do create some visual assets for us. 

What is the team composition?

We’ve interacted with 4–5 people from their team. One of them is the account manager, and we’ve also dealt with their owners. Some of their ad team members also work with us; they’re the technical people that run ads on Google and other channels. Our main points of contact are Thomas (Partner Manager) and Ben (Co-Founder).

How did you come to work with Farsiight?

We were introduced to Farsiight through one of the companies associated with us. That company recommended the team to us. 

What is the status of this engagement?

We started working together in August 2021, and the engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a solid increase in signups for our product. The acquisition rate has been successful, and we’re also happy with our cost per acquisition. Overall, the metrics we’ve been tracking have all been good. 

How did Farsiight perform from a project management standpoint?

Farsiight’s project management is great, and their project manager is excellent. We use Slack, Google Meet, Monday, and phone calls for project management and communication; their resources are highly proactive in communicating with us. So far, we’re truly happy with them, and they’ve been a great team. 

What did you find most impressive about them?

The best parts of working with Farsiight are their communication style and their knowledge of our space. 

Are there any areas they could improve?

No, there aren’t any. Everything they’ve done has been pretty good. 

Do you have any advice for potential customers?

I definitely recommend working with Farsiight. To make the most out of your engagement, be truly clear about your project brief and what you want them to achieve. If you do that, they’ll respond better to your needs. The clearer you are about your goals, the better the outcome of the engagement will be. 

Please describe your company and your position there.

I'm the founder and director of a small Fitness based Registered Training Organisation (RTO) We are based on the Gold Coast and deliver our courses in South East Queensland

For what projects/services did your company hire Farsiight?

We originally started the project in need of more consistent leads and a team that we could work with to help develop and grow our business.

What were your goals for this project?

Our main objective was lead generation to increase our enrolments and have consistent class sizes. We also wanted a report that would give us an understanding of where our marketing budget had been invested and the outcomes.

With this, we've been able to gain a greater understanding, make smarter decisions, and understand possible growth potential based on the data.

How did you select Farsiight?

Originally I had searched for agencies that I thought could help however I was really unsure. I spoke to a friend of mine who highly recommended farsight and arranged a meeting.

After meeting the guys I felt really confident of being able to work with them, that they understood my challenges and could offer me what I'd been searching for.

Describe the scope of their work in detail.

Originally we started with PPC and after we started to generate good consistent leads. With these results, we increased their budget and I've been able to consistently feel outclasses as intended.

We have now also invested in Farsiight for our social media and look forward to our results.

What was the team composition?

I've worked closely with the two founders, who are both incredibly responsive and engaged and remain so. I've worked with account manager Kate who's also been excellent.

Can you share any outcomes from the project that demonstrate progress or success?

The main thing that I was desperate for was a report of where our marketing spend was being invested. Working with other agencies I had not received this but the reporting has been outstanding and our monthly meeting to discuss the results.

We have been able to generate good consistent leads which have enabled us to fill our classes and to plan more for the future.

How effective was the workflow between your team and theirs?

It's been great working with the guys on our current strategy and also other options for lead gen which we are currently implementing with the help of farsiight that have not been made available to us working with previous agencies.

We often felt an inconvenience at other agencies however Farsiight has been amazing to work with and to communicate around what's easiest for us.

What did you find most impressive about this company?

The first thing that I always look for when thinking about partnerships is what are they like as people. When I met the guys they seemed like good genuine people that sincerely wanted to help.

And they've remained that way. I appreciated the transparency and seeing what they were working on with timelines etc with their project management systems etc The team seems to be great at what they do and we are extremely happy and appreciative of all they've provided us so far.

I'm extremely thankful I made the decision to put my faith in them as they are delivering!

Are there any areas for improvement?

At this point, we're really happy and can't see this changing any time soon.

Please describe your company and your position there.

I am the Marketing Manager for a software startup.

For what projects/services did your company hire Farsiight?

We chose Farsiight to help us develop and grow our PPC campaigns through GoogleAds.

What were your goals for this project?

Increase the quantity and quality of leads. Improve SEO on landing pages.

How did you select this vendor?

We were reached out to by Ben after posting an ad on a forum. At the time, we were on the verge of committing to another vendor, but we were really blown away by our initial call with Ben/Josh. They were extremely prepared, had done their research, came with a strategy, and answered all of our questions.

Describe the project in detail.

Farsiight helped build, launch, and oversee our GoogleAd campaigns - both on web and mobile.

What was the team composition?

I worked primarily with Ben & Josh.

Can you share any outcomes from the project that demonstrate progress or success?

We saw a significant increase in leads and of greater relevance to what we offer

How effective was the workflow between your team and theirs?

Extremely effective. We're extremely pleased with the work put in.

What did you find most impressive about this company?

Every step of the way, Farsiight demonstrated the utmost professionalism, was attentive to all our needs, and adapted to any changes or ideas that we threw into the mix. They always delivered on schedule, were highly knowledgeable, and had great communication.

Are there any areas for improvement?

No, highly recommend to anyone.

Please describe your company and your position there.

I am the CTO at an online real estate agency/platform which assists property owners to sell and lease properties themselves for a flat fee. Our company has a small team of under 10 employees and we serve customers Australian wide. We service more than 2000 active listings at any given time.

For what projects/services did your company hire Farsiight?

Before hiring FarSiight our Adwords were doing 'OK' but we never seemed to be able to scale. Our marketing across different channels was either non existent, disorganised or just poorly done and not cutting through.

There was no omnichannel approach. We hired FarSiight for PPC (Google Adwords/Bing), PSA (Facebook/Instagram), email marketing related CRO. Overall FarSiight task was to to overhaul our entire online customer acquisition strategy, and move us to a truly scalable strategy where all channels work together in harmony, not in silos.

What were your goals for this project?

At its simplest - more revenue. The longer answer - we wanted to move to a scalable and profitable digital marketing strategy that would drive growth for our platform. Specifically, the goal was two parts.

Firstly, we wanted to restructure in Adwords so that we could increase marketing spend whilst remaining at a benchmark CPA. Secondly, we wanted to begin integrating other marketing strategies (social, remarketing, email marketing) and to ensure that all of these were being done RIGHT.

We anticipated that this could have a potentially huge impact on our conversion rate, cost per acquisition and overall turnover.

How did you select Farsiight?

FarSiight had been recommended to us from another company whom we trust. We had not been actively looking for a a new provider at the time but after their free review of the current state of our Adwords and more broadly our entire digital marketing strategy, we were chomping at the bit to work with them.

The deciding factors that led us to hire FarSiight was their agreeing to tangible engagement targets, the level of detail in the reviews and proposals demonstrating substantial skill and expertise across their team, and the excellent quality of communication.

Describe the scope of their work in detail.

After we selected FarSiight they had us complete a checklist for access across various channels followed by a detailed series of questions about our business and customers.

FarSiight were then able to build out Avatars for our business, isolate hooks for those avatars and create a multi level funnel across Google/Faceboook/email. In the early stages of the project they kept us highly involved so we poured in information and signed off on every bit of creative that was produced, and major and minor decisions taken.

Farsiight were responsible for strategy across each channel, bid decisions adjustments etc, all copywriting, all graphic design banner creation (image/videos/giphy) as well as all the tracking and reporting.

What was the team composition?

The team composition at FarSiight is impressive. We've primarily dealt with 3-4 people including the director, head of social/CRO, head of PPC, and a copy editor.

Through their transparency we are aware that they are also supported by a number of other team members who take ownership of different aspects of early stage work before it comes back to the department heads for final sanity checks/approvals/reviews.

Can you share any outcomes from the project that demonstrate progress or success?

Although it is still relatively early days as we have not yet seen out a 6 month appointment we are seeing some very exciting results. As an example, for September year on year we have seen a 20% increase in revenue!!

This is during COVID where many offices are experiencing significant drops. We have also seen a strong increase in ROAS. We feel that we are now well positioned for future scaling whereas before this wasn't possible with our piecemeal approach.

We have also been delighted that we now have a consistent and highly professional image across a variety of channels. We have also had significant engagement on our Facebook pages with very positive feedback from our customers.

How effective was the workflow between your team and theirs?

The workflow with FarSiight is outstanding and has made us reconsider contracts we have for services with other companies now that we've seen what a workflow can be like.

Everything is planned, assigned and tracked in Monday so it's easy to get a birds eye view at any time of where things are in the pipeline. Farsiight also have Monday communicate to a Slack channel so that we get updates in real time.

Additionally we've been able to directly reach out to FarSiight team members whenever needed for chats via Slack. FarSiight also provided us weekly detailed reporting at the beginning of the project which has now moved to monthly and quarterly reporting which they run through via a Zoom call to ensure we understand the report fully and have opportunity to raise and questions or concerns.

We always felt we had a strong understanding of what was going on, what was next, who was working on what, what was required of us etc. There have never been any delays or issues with communication or workflow at any point.

We were regularly asked for feedback and for what FarSiight could to to make discussions and reporting more helpful to us - cannot fault them.

What did you find most impressive about this company?

1. Communication - I've never worked with anyone like them
2. Level of expertise. The senior staff really, really really KNOW what they're talking about and they're supposed in the day today by a great team
3. They go above and beyond.

They've supported us in a number of ways e.g giving CRO feedback on our site, promo advice, marketing concepts explanations, advising on software tools, helping design and evaluate new landing pages in order to support their efforts. Without this, we wouldn't have experienced anywhere nearly as much success.

Are there any areas for improvement?

Honestly, I couldn't really suggest any areas for improvement. The only thing we'd like to see is for them to branch into other areas so that we can hire them for more things!