Focus
Portfolio
Pirelli, HSBC Bank, Expedia, Fairmont, Criteo, Cirque du Soleil, KLM, Air France, Vega, W Hotels, Topshop, Avery, NBC Today Show, Red Bull, Bulletproof Coffee, COBS Bread, Loeffler Randall, Illesteva, MPAA
COBS Bread hired Major Tom as their strategic digital agency for North America to provide strategy on both consumer marketing and franchisee recruitment. Our job: lead all digital marketing and advertising for COBS and build their new website.
We overhauled COBS’ account structure to increase the efficiency of their paid campaigns. We then implemented an integrated digital marketing strategy to increase product awareness and encourage product offer downloads, to ultimately drive users in-store. In-depth keyword research determined top targeted terms for SEO and site content. Their site was strategically built to cater to both customers and potential franchisees.
Results
- Their new website has received a prestigious W3 Award
- Sales are up 5-10% for promoted products
- Cost per voucher redemptions for consumer products is bypassing direct mail initiatives at $3-5
- Cost per franchise leads are decreasing MOM by 30-40%
Loeffler Randall is a luxury fashion brand headquartered in NYC. They wanted to acquire new customers and deepen their connection with their current audience. Their challenge to Major Tom: Expand their presence while reducing return-on-ad-spend (ROAS).
We started with a comprehensive discovery process. Understanding the full spectrum of their digital marketing, we tailored a strategic solution that complemented their current activities. As a Google Premier Partner, our early access to beta programs allowed Loeffler Randall to benefit from new opportunities before others. Some of the highlights from our campaign include:
- Increased transactions by 20% & increased ROAS by 40% while reducing YOY spend by 30%
- Increased conversions by 152% & cross-device conversions by 36% while reducing cost per conversion by 37.7%
- Generated 20%+ in additional revenue from campaigns representing an increase in ROAS of 71.9%
During an extensive engagement, Major Tom has delivered results that build toward key performance metrics. The team succeeds in offering individualized attention and exhibiting a client-focused project management approach. Their extensive knowledge of the space has produced a successful engagement.