Find clarity in chaos.

Major Tom is full-service digital agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. 

Our industry-leading specialists have been hand-picked from across the globe. We’ve been serving our partners from our offices in New York, Toronto, and Vancouver since 2000. We combine the top-level strategy you’d find at an established consultancy with the implementation and technological capabilities you’d find at a leading agency.

Made up of some of the brightest minds on the web, we humanize modern marketing, cutting through the noise to bring clarity to our clients.

The marketing landscape is constantly evolving. Every day there are new technologies, new opportunities, and new tactics you can employ to engage with your audience.

But knowing where to be and how to act can be overwhelming – being everything to everyone isn’t always the answer. Instead, the key is to change perspective. To take a step back and look at the bigger picture.

We believe in focus. In cutting through the noise to find clarity.

It’s about doing the right thing, not just anything. We work to understand the entire scope of an organization so that we can not only recommend the right solutions, but implement them consistently across all mediums.

By taking a strategic approach we’re able to help organizations see the whole forest before picking the right trees: identifying the channels, tactics, and technologies that will drive your business forward.

 
$10,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2000
Show all +
New York, NY
headquarters
other locations

Portfolio

Key clients: 

Pirelli, HSBC Bank, Expedia, Criteo, Cirque du Soleil, KLM, Air France, Vega, W Hotels, Topshop, Avery, NBC Today Show, Red Bull, Bulletproof Coffee, COBS Bread, Loeffler Randall, Illesteva

Loeffler Randall is a luxury fashion brand with its HQ based in New York.

While Loeffler Randall already had a loyal following, they wanted to explore new paid media opportunities to share their luxury products with a larger audience.

In addition to acquiring new customers, they wanted to deepen their connection with their audience, while staying true to their brand and its story.

The company's current campaigns weren’t running effectively and part of their challenge to Major Tom was to not only expand their presence but also make them operate more effectively, increasing reach while also reducing return-on-ad-spend (ROAS).

Our project kicked off with a comprehensive discovery process: a deep dive into the brand to understand their goals, their current audience, and who their desired customer was. Understanding the full spectrum of their digital marketing, we tailored a strategic solution that complemented what they were already doing.

As a...

Reviews

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Paid Media Strategy for Retail Business

“Their willingness to improve our performance is next-level in terms of service.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2017 - Ongoing
Project summary: 

Major Tom created and executed a paid digital marketing plan to decrease advertisement spending and increase media presence and reach to potential clients.

The Reviewer
 
10-50 Employees
 
New York, New York
Ecommerce Manager, Loeffler Randall
 
Verified
The Review
Feedback summary: 

Major Tom’s understanding of brand integrity and expertise in paid media greatly improved cost per acquisition, customer reach and transactions, all while lowering digital marketing costs.  

BACKGROUND

Introduce your business and what you do there.

We are a small to medium-sized luxury design brand that sells shoes and handbags. I’m the E-Commerce manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

We re-assessed our digital marketing performance and the return on outspends was not where it should have been. The revenue that we were also seeing wasn't performing the way it should have. We were really looking for a partner that  understood our brand, which is really important to us.

SOLUTION

What was the scope of their involvement?

We wanted a partner who could really dive into the performance marketing, paid media, manage all those channels for us, and offer advice on best practice. They did all of our paid media but then created company guidelines that focused on that.

They also suggested an audit of our existing Google Analytics, our platforms, current campaigns, and feeds. We ended up with quite an extensive piece of research from them and based on the findings, we changed our entire digital strategy. We updated all our campaigns, we redid our product fades, and that was purely based on their results and findings.  

How did you come to work with Major Tom?

We found them on Google and then they came in for an interview. We met with the business development sales team and their current account manager. Everyone we met with really understood what we were trying to achieve. They got our brand and how important it was to maintain the integrity of our brand.

How much have you invested with them?

We’ve invested $40,000–$50,000.

What is the status of this engagement?

We have worked with them since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have decreased our digital marketing ad spend by 30% and have increased return on ad spend by 40%. Our cost per acquisition has improved by 40%, Our transactions have increased 19% percent year on year, and our reach has also increased by 500%.

It's been 8 months now and we've really seen a turn from our previous agency.

How did Major Tom perform from a project management standpoint?

They are professional and incredibly proactive in the solutions they provide for us. Their willingness to improve our performance is next-level in terms of service.

What did you find most impressive about them?

I’ve been very impressed with their attention to detail. It’s quite rare, especially in my previous experiences working with a digital agency.

Do you have any advice for potential customers?

Listen to their ideas and be open to trying new ideas and the new technology that is out there. It's always changing and they are the professionals in that space. Be comfortable and confident that they're going to advise the best solution for your brand.

5.0
Overall Score They've made my life a lot easier, the results have improved, and management is very happy.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They have always been very proactive in ensuring that we meet the deadlines that have been set.
  • 5.0 Cost
    Value / within estimates
    We've seen the results and I think within the market it's a very comparative pricing structure.
  • 5.0 Quality
    Service & deliverables
    They have hit all our KPIs and goals that we set in the beginning.
  • 5.0 NPS
    Willing to refer
    I've already referred them to people within the industry and I have no hesitation in doing so in the future.

Website Re-design for Retirement Living Company

“The site they built is unique and a lot more modern compared to others in our industry.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2018 - Ongoing
Project summary: 

Major Tom redesigned a website from scratch, highlighting specific aspects of the business after visiting the location and speaking with the sales team. 

The Reviewer
 
100-500 Employees
 
Vancouver, Canada
Senior Content Strategist, Retirement Living Company
 
Verified
The Review
Feedback summary: 

Major Tom built a high-quality, modern website that's received a lot of positive feedback from prospective clients and internal sales teams. They offer invaluable feedback and approach projects in an organized, proactive, and open-minded manner.

BACKGROUND

Introduce your business and what you do there.

I'm the senior content strategist for a company that provides retirement residences for seniors in BC, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

Our business is growing and we wanted to relaunch our website as new residences opened up. We wanted a site that was more modern and that would help us stand out from our competitors. All of our properties are unique and the residents who live in them are vibrant and active. We wanted the new website to do a better job in illustrating active senior living. 

SOLUTION

What was the scope of their involvement?

Major Tom designed and built a completely new website, taking time to consider all the requirements. They visited a few residences to see what our communities were like and learned about our sales process to gather additional details before they went into development.

What is the team composition?

We mostly work with an account representative.

What is the status of this engagement?

We first started working with them in late fall 2017 and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the new website so it's too early to measure the impact. However, Major Tom built a website that enabled us to highlight the unique characteristics of our properties. We're very happy with the quality of work they've provided, which has received a lot of positive feedback so far. The site they built is unique and a lot more modern compared to others in our industry. 

​​​​​​How did Major Tom perform from a project management standpoint?

They're responsive and very helpful throughout each phase of the project. Their use of an online bug tracking tool during the QA process helped us stay organized and resolve any issues quickly.

What did you find most impressive about them?

They're responsive, flexible, and open to new ideas even if they're out of the scope of the work. I was also impressed with the SEO plan they implemented - it was detailed, seamless and easy to understand. 

Are there any areas they could improve?

Even though the majority of our audience accesses our site on a desktop, the mobile side of the design framework was more rushed than I would've liked. 

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Dev and Optimization for Fireplace Manufacturer

"What is most impressive about them is their willingness to collaborate and understand our business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2017 - Ongoing
Project summary: 

Major Tom helped to boost organic traffic by 30% through their website redesign. They created a new site map and rewrote content increasing marketplace impact and ensuring the website was more SEO friendly.

The Reviewer
 
51-300 Employees
 
Canada
Roxane Leigh
Marketing Manager, Montigo
 
Verified
The Review
Feedback summary: 

Not only has organic traffic increased, but there has also been overwhelmingly positive feedback regarding the website’s new look. Major Tom responded quickly when slight adjustments had to be made to ensure user-friendliness. Their team was consistently available and willing to collaborate.

BACKGROUND

Introduce your business and what you do there.

I was hired as the marketing manager for Montigo about one year ago. We’re a fireplace manufacturer in Canada and the U.S. I’m the first marketing manager the company has had so I’ve been building support materials, which included redoing the website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

People usually discovered us through word of mouth and we wanted to have a bigger impact in the marketplace by revamping our website.

SOLUTION

What was the scope of their involvement?

Our previous website was at least ten years old and didn’t function properly. We have a visual product and wanted to approach five different target markets through the website. We sat down with Major Tom and clarified the markets we needed to serve and how to best communicate our services to them through the website.

We developed a wireframe and site map, made sure those were solid, and then Major Tom went through our current content to help us rewrite it to be more SEO friendly. After the website went live, they picked up the backend work and helped in optimizing the website. They’ve been excellent at leading us through the structure and keeping the project on time.

What is the team composition?

We work directly with our account manager and a developer. They’ve both been good about consistent communication and making suggestions for improving the website.

What is the status of this engagement?

I was not hired at the time we began working together, but I believe they signed the contract in January 2017, and I know that the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our strictly organic traffic on the website has increased by 30% and that’s with limited social media outreach and no Google AdWords advertising. We’re currently in our slow season so I’m expecting the traffic to increase 40%–50% overall, by the end of this year.

We sell to consumers through brick and mortar dealers, and all of our dealers have had incredible feedback about the look of the website. We had to make a few adjustments to make it easier to navigate, but overall the feedback has been positive.

How did Major Tom perform from a project management standpoint?

I cannot say enough good things about them. Our account manager had such a high level of communication and attention to detail. He would reach out to me at least once a week and was always accessible. I could always email him to set up a meeting and talk over the project.

What did you find most impressive about them?

What is most impressive about them is their willingness to collaborate and understand our business. They were also extremely responsive. I never had to chase down answers; they always called or emailed me right away. They fixed any problems immediately. I have so many tasks every day that it was really important to me that I could guarantee things were done correctly without having to monitor every task.

Are there any areas they could improve?

There was only one issue I ever had with them, which was that they adhere to best practices a little more strictly than I liked. There were times the best practices didn’t fit our company or the project and we had to go back to redo things in the best way that worked for us.

Do you have any advice for potential customers?

Be clear about what your company needs. Also, be sure to have your vision and site map firmly in place before you start.

5.0
Overall Score If I had to build another website tomorrow, they’re be the first people I would call.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They kept the entire project on schedule.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Outsourced Digital Strategy for Marketing Consultancy

“They’ve done everything we expected them to do, often exceeding expectations.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2016 - Ongoing
Project summary: 

As a third-party vendor, Major Tom augments a digital marketing team. They assist with SEO strategy, content management, digital advertising, and email marketing.

The Reviewer
 
1-10 Employees
 
Canada
Mark Smiciklas
Owner & Digital Strategist, Intersection Consulting
 
Verified
The Review
Feedback summary: 

Thanks to Major Tom, organic search results have doubled while processes have become more streamlined. Combined with an impressive technical skill set, their efficiency and approachability have led to a long-term partnership

BACKGROUND

Introduce your business and what you do there.

I am the President of Intersection Digital. We offer digital marketing strategy, implementation, and management services and operate as an extension of client's marketing teams. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

For this project, we were looking for a partner that had cross-sectional digital expertise. We needed help developing a more robust strategy and tactical plan to help achieve our client's business goals. 

SOLUTION

What was the scope of their involvement?

We have a broad engagement with Major Tom that started off with smaller projects before scaling up. For one of our first projects, they developed a comprehensive SEO strategy that included keyword research and content implementation plans.

Currently, we’re working with them on a full website redevelopment project. They are also helping us with email marketing strategy and evergreen digital ad strategy and implementation.

What was the team composition?

There are multiple stakeholders involved in the website project, including creative and content teams. We work with different account managers from Major Tom based on the project.

How did you come to work with Major Tom?

I’ve seen and followed their work, read their blog, and so on. They have been in the market for a number of years and have always had a great reputation. I also knew of other clients who spoke highly of Major Tom.

What is the status of this engagement?

We’ve been working steadily with Major Tom on different projects since January 2016. We consider them a major partner.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done everything we expected them to do. Our organic search results doubled in 2017, thanks to blend of their optimization advice and our own content processes. This is one of our key performance indicators. They’ve also had an impact on our team organization and time management. They’ve assisted in our efforts to streamline our content management process, allowing us to become more efficient.

How did Major Tom perform from a project management standpoint?

Major Tom has a tight process, which I think is impressive. From discovery to onboarding, they make sure that everyone’s needs are heard. They are great listeners and excel at effectively processing a ton of information. Other agencies I've used in the past went through a similar process, but they tended to steer projects in directions that they perceived to be "right" or made them comfortable. In contrast, Major Tom balances creative ideas and strategic input with the needs of the client.

Major Tom’s account managers provide structured reporting and regular meetings. They are always accessible and respond quickly via email, Slack, or phone. They are even willing to answer questions that are outside the scope of our regular engagement.

What did you find most impressive about them?

They have an impressive breadth of skills in-house, so we’re comfortable tapping into the organization if we have a specific digital strategy to address. It’s really easy to deal with Major Tom—there is no drama, there are no egos. Everyone is friendly and responsive. They are customer-centric, which makes it a pleasurable experience to work with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Advertising Strategy for Film Trade Association

“They’re far more strategic than other firms I’ve worked with—our daily tasks all support our overall goals.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2018 - Ongoing
Project summary: 

Major Tom handles paid media, SEO strategy, and digital data analytics, establishing quarterly goals and plans to achieve them. They’ve also developed digital guidelines.

The Reviewer
 
51-200 Employees
 
Washington, D.C.
Adria Marquez
Director of Digital Communications, Motion Picture Association of America
 
Verified
The Review
Feedback summary: 

Major Tom took on a complex project with a short timeline and delivered results in a surprisingly quick turnaround. The team is experienced and pleasant to work with, creating an effective and positive working relationship.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital communications and advocacy at the Motion Picture Association of America (MPAA). We’re a trade association that represents the six major film and television studios in the U.S. and around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

We decided to switch partners, and we needed someone to help with our paid media strategy. We wanted an experienced firm to build a strategy for our ad budget that would take our digital efforts to the next level, and generate more traffic to our website, social media, and digital magazine.

SOLUTION

What was the scope of their involvement?

Major Tom has been our main partner in developing our paid media strategy. They’re currently putting together a thorough document that includes Objectives and Key Results (OKRs), setting quarterly goals, and developing solutions. They help allocate our digital ads budget and determine where to spend between our different social media platforms.

When we publish content, Major Tom does targeting and promotion of the social media posts to help drive traffic to our site, increase reach, and build engagement on social media. They report on our ad performance weekly, monthly, and quarterly.

How did you come to work with Major Tom?

I contacted them through their website, and they responded within a few hours, which was impressive. They put together a proposal in a short amount of time, and it looked good, so we hired them.

What is the status of this engagement?

We’ve been working together since April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Major Tom has created some incredible strategy and foundational work. We’re about to finalize an impressive and thorough digital playbook to guide our digital efforts and ad spend, moving forward. Our digital metrics stayed consistent through the transition, which doesn’t always happen when you change agencies.

How did Major Tom perform from a project management standpoint?

They’re hands-on and pleasant to work with. The team is thoughtful and always asks the right questions. They provide weekly reports on our ad performance and other digital analytics.

What did you find most impressive about them?

They’re far more strategic than other firms I’ve worked with—our daily tasks all support our overall goals. They did research and discovery to best understand our business and what we needed, and then they hit the ground running. They worked on a quick timeline and didn’t let anything fall through the cracks during the first few weeks of the transition from our old firm.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    I've been working on an aggressive timeline, so delays aren’t their fault.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Consultant

“They were responsive and evolved as the project became more complex. Their customer service is superb.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2017 - May 2018
Project summary: 

Major Tom consolidated 17 separate websites into one unified site for a nation-wide company. They developed a transformative web presence and resolved technical and branding requirements.

The Reviewer
 
Consultant
 
Canada
Raquel Hirsch
Hirsch Strategies Inc.
 
Verified
The Review
Feedback summary: 

The solution is elegant and meets expectations. Major Tom provided excellent project management and creative output and were sensitive to evolving needs. They offered good quality at a competitive price.

BACKGROUND

Introduce your business and what you do there.

I am an independent consultant providing online demand-generation services to a wide variety of clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

My client needed a website that would unify the business and create a transformative site for their industry in Canada.

SOLUTION

What was the scope of their involvement?

They consolidated 17 separate websites into one to service local centers nationwide. They created a robust site that could support the client’s demand-generation activities. The project was very complex and they resolved technical and branding requirements in an elegant way. We gave clear business objectives and they developed a really excellent web analytics dashboard. They presented, explained, and reexamined various issues as they arose.

How did you come to work with Major Tom?

They’re a well-established firm in Vancouver with a very good reputation. We sent out an RFP to various top-layer companies across Canada and they were the winning candidate.

How much have you invested with them?

They offered very competitive rates for the tier of services we expected.

What is the status of this engagement?

We started the project with a strategy phase, followed by the client’s reassessment before we proceeded.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In general, there is a lot of confusion surrounding how companies evaluate the success of a website so we were very specific about this from the start. We measure success based on the web traffic, conversion rates, calls, and response forms, and we are certainly meeting expectations. The site launched less than a month ago. We’re still waiting on more concrete metrics but are satisfied with the deliverables so far.

How did Major Tom perform from a project management standpoint?

They excel at project management. I’ve worked with a lot of web development companies that were not good project managers. In their case, I was very pleased. They were quick to respond and never missed a deadline.

What did you find most impressive about them?

I’m very satisfied overall. Their creative work, their project management, and their accountability to client needs all stood out as particularly good. They were responsive and evolved as the project became more complex. Their customer service is superb.

Are there any areas they could improve?

No. I’ve worked with a lot of web companies and they’re certainly at the very top of the range in terms of quality, pricing, and responsiveness.

Do you have any advice for potential customers?

Make sure you understand your own business model and what you want to get out of your website from the beginning, and give as much clarity to the agency as you can. The better you understand the project, the smoother the process. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Social Media Advertising for Entertainment Business

“They've been very responsive and accepting of our feedback.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2016 - Ongoing
Project summary: 

Spearheading SEO and social media campaigns, Major Tom manages advertising and helps reach the target market/increase engagement. 

The Reviewer
 
51-200 Employees
 
New York, New York
Marketing Manager, Entertainment Business
 
Verified
The Review
Feedback summary: 

The busy holiday season brought over $100,000 in revenue, while the return on ad spend has been over 300% for most of the year. Creative and reliable, Major Tom went above and beyond to meet all needs and accomplished exceptional results despite a limited budget.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager at an entertainment business in New York.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

We weren't doing any digital advertising before we started working with Major Tom (formerly, 6S Marketing). We wanted to increase our online presence and target the people who we thought would be interested in our experiences, so we were looking for a company to help us.

SOLUTION

What was the scope of their involvement?

Our main goals are to exceed our monthly revenue growth targets and increase our social media engagement. They oversee our SEO and social media campaigns, helping us with ads that target our demographic. It's a collaborative process, so we work together to create the copy and I provide them with photo and video material. Then, they manage the ads for us.

In 2018, we had our budget cut by 50%, so we had to spend money wisely on digital marketing. They have been very creative and accomplished great results that are benefitting our business.

What is the team composition?

We mostly work through our account manager.

How did you come to work with them?

Our previous director of marketing used them in her other job and had a lot of trust in them.

How much have you invested with them?

We spend $3,200 a month on their services, but we also pay our advertising fees. In total, we spend about $120,000 a year.

What is the status of this engagement?

We started working with them in November 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The return on ad spend has been over 300% for all of 2018, which is great considering that our spending numbers have decreased significantly. During the holiday season, which is our busiest time of the year, we got over $100,000 in revenue.

How did they perform from a project management standpoint?

We have a shared document that shows our progress. We also have bi-weekly status calls with them and discuss future projects.

What did you find most impressive about them?

They've been very responsive and accepting of our feedback. They're always available for a call and quickly answer our emails.

Are there any areas they could improve?

No. We haven’t had any issues with them.

Do you have any advice for potential customers?

They work with a lot of different businesses across various industries. They have very good case studies, which has been helpful to us.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer