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Find clarity in chaos.

4.8
16 reviews
Bronze
VERIFIED

Major Tom is full-service digital agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. 

Our industry-leading specialists have been hand-picked from across the globe. We’ve been serving our partners from our offices in New York, Toronto, and Vancouver since 2000. We combine the top-level strategy you’d find at an established consultancy with the implementation and technological capabilities you’d find at a leading agency.

Made up of some of the brightest minds on the web, we humanize modern marketing, cutting through the noise to bring clarity to our clients.

The marketing landscape is constantly evolving. Every day there are new technologies, new opportunities, and new tactics you can employ to engage with your audience.

But knowing where to be and how to act can be overwhelming – being everything to everyone isn’t always the answer. Instead, the key is to change perspective. To take a step back and look at the bigger picture.

We believe in focus. In cutting through the noise to find clarity.

It’s about doing the right thing, not just anything. We work to understand the entire scope of an organization so that we can not only recommend the right solutions, but implement them consistently across all mediums.

By taking a strategic approach we’re able to help organizations see the whole forest before picking the right trees: identifying the channels, tactics, and technologies that will drive your business forward.

READ MORE...
 
$10,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2000
Show all +
New York, NY
headquarters
other locations

Portfolio

Key clients: 

Pirelli, HSBC Bank, Expedia, Fairmont, Criteo, Cirque du Soleil, KLM, Air France, Vega, W Hotels, Topshop, Avery, NBC Today Show, Red Bull, Bulletproof Coffee, COBS Bread, Loeffler Randall, Illesteva, MPAA

COBS Bread

COBS Bread hired Major Tom as their strategic digital agency for North America to provide strategy on both consumer marketing and franchisee recruitment. Our job: lead all digital marketing and advertising for COBS and build their new website.

We overhauled COBS’ account structure to increase the efficiency of their paid campaigns. We then implemented an integrated digital marketing strategy to increase product awareness and encourage product offer downloads, to ultimately drive users in-store. In-depth keyword research determined top targeted terms for SEO and site content. Their site was strategically built to cater to both customers and potential franchisees.

Results

  • Their new website has received a prestigious W3 Award
  • Sales are up 5-10% for promoted products
  • Cost per voucher redemptions for consumer products is bypassing direct mail initiatives at $3-5
  • Cost per franchise leads are decreasing MOM by 30-40%

Loeffler Randall

Loeffler Randall is a luxury fashion brand headquartered in NYC. They wanted to acquire new customers and deepen their connection with their current audience. Their challenge to Major Tom: Expand their presence while reducing return-on-ad-spend (ROAS).

We started with a comprehensive discovery process. Understanding the full spectrum of their digital marketing, we tailored a strategic solution that complemented their current activities. As a Google Premier Partner, our early access to beta programs allowed Loeffler Randall to benefit from new opportunities before others. Some of the highlights from our campaign include:

  • Increased transactions by 20% & increased ROAS by 40% while reducing YOY spend by 30%
  • Increased conversions by 152% & cross-device conversions by 36% while reducing cost per conversion by 37.7%
  • Generated 20%+ in additional revenue from campaigns representing an increase in ROAS of 71.9%

Reviews

4.8
16 reviews
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Digital Marketing Strategy for Restaurant Chain

“They’re a genuine group of people that are relatable, approachable, and genuinely interested in our business.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2014 - Ongoing
Project summary: 

Major Tom provides ongoing SEO, PPC advertising, and social media marketing support for a restaurant chain. They provide consultation and execute on the digital strategy they plan with the in-house team.
 

The Reviewer
 
1,001-5,000 Employees
 
Canada
Sr. Digital Marketing Manager, Restaurant Chain
 
Verified
The Review
Feedback summary: 

Major Tom ran a successful array of digital marketing campaigns including gift card promotions that increased sales annually compared to the year prior. Their hiring ads attracted many qualified leads. Consistently reliable project management includes transparency and documentation.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for a restaurant chain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

We’ve worked with Major Tom on all our digital initiatives over the last 4–5 years. We’re an operation-heavy business that operates restaurants and serves guests in our stores.  At the time, understanding and being present in the online space was our main challenge.

We needed to build a strategy around engaging our guests online, mainly through social media. When I joined two years ago, bandwidth and resourcing were the biggest obstacles as the online space continued to grow. 

SOLUTION

What was the scope of their involvement?

When I started with the company, I took over the overall social and digital strategy. Major Tom serves as our arms, legs, and ears in the digital space. They help us track ads, run campaigns, and execute on our strategies.

Major Tom supports our social media strategy, website presence, and PPC advertising. Beyond that, they used SEO techniques to make sure our site was tagged properly for its major priority areas. They troubleshot errors or issues to keep our site listed properly in searches. 

Along with writing good copy and helping us create great content, they focus the majority of their efforts on our metadata. Major Tom identified and fixed crawl and indexing errors. They’ve helped us ensure we had best practices in place internally. After kicking off with an initial audit, they’ve helped us bring those efforts back in-house so we can manage them independently.
 
What is the team composition? 

I’ve mainly been in touch with our main account rep who acts as the project manager. I can contact them about any of our work, from SEO to social or paid media. 

Our secondary rep provides tactical execution. He takes part in all our calls and relays all the details to our team.
 
How did you come to work with Major Tom?

I don’t know how they were chosen because I wasn’t here at the time we initiated our partnership. They have a good reputation in Vancouver, and I’ve used their services at two companies I’ve worked for previously. I’m sure they were found by word of mouth.
 
What is the status of this engagement?

We started working with Major Tom around 2014. Our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Major Tom came up with paid strategies for promotional campaigns like gift cards, which have increased sales annually. The team contributed significantly to that success by getting the word out.

They support us with all our hiring ads as well. While I don’t have specific metrics for this, many of the candidates that show up at fairs mention seeing our ads online. We’re reaching the right number and type of people with Major Tom’s campaigns.
 
How did Major Tom perform from a project management standpoint?

We’ve had two teams switch over, but the consistency of project management has been very reliable. Brief templates they provide help us properly convey our needs to their team. They’re also very good at requesting the materials they need to get their job done.

Along with monthly meetups, we hold weekly calls over Zoom. I’m the main contact person on our end, and I use Slack and email to convey our requirements.
 
What did you find most impressive about them?

They’re a genuine group of people that are relatable, approachable, and genuinely interested in our business. The majority of the time, it feels more like a partnership than a transaction.

Whenever I work with Major Tom, I know they’ll give us their best service and provide everything we need for the right business reasons. I never feel like I’m troubling them, or something’s too much to ask. The process has never felt robotic.
 
Are there any areas they could improve?

As our reactive business changes and evolves, we’ve struggled with resourcing in the competitive restaurant industry. I wish they could have more people on standby for when I need requests finished quickly, but those periods only tend to last a short amount of time before things go back to normal. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Advertising Campaigns for College

"We don’t feel like we’re part of their mix of clients—we’re made to feel like a priority."

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4.5

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2014 - Ongoing
Project summary: 

Major Tom manages and optimizes paid digital marketing campaigns on Google Ads, Facebook, and Instagram for a university. They also provide web and landing page development services, among others.

The Reviewer
 
1,001-5,000 Employees
 
Canada
Peter Freer
Digital Marketing Specialist, Seneca College
 
Verified
The Review
Feedback summary: 

During an extensive engagement, Major Tom has delivered results that build toward key performance metrics. The team succeeds in offering individualized attention and exhibiting a client-focused project management approach. Their extensive knowledge of the space has produced a successful engagement.

BACKGROUND

Introduce your business and what you do there.

I'm the digital marketing specialist at Seneca College, a postsecondary institution in Ontario, Canada. My job is to coordinate paid campaigns to drive domestic enrollment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

We hired Major Tom to co-manage our campaigns and expand them so that we could reach the student audience more effectively.

SOLUTION

What was the scope of their involvement?

We task Major Tom with managing and optimizing our digital marketing campaigns across paid platforms such as Google Ads, Facebook, and Instagram. In conjunction with that goal, they are responsible for web and landing page development, running social campaigns, and writing copy to make the most of our budget and drive enrollment toward a performance goal established by the college.

What is the team composition?

We mainly keep in touch with our account manager.

How did you come to work with Major Tom?

They participated in an RFP several years ago. They proved to have the most experience in a competitive environment, which has won them a contract that we've renewed each year since.

How much have you invested with them?

We spend about $50,000–$100,000 CAD per year ($37,000–$75,000 USD).

What is the status of this engagement?

Our engagement began in 2014 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work is making our performance more efficient. When they took over the campaigns, they made significant improvements in the quality and success of our PPC marketing efforts.

How did Major Tom perform from a project management standpoint?

They’ve become more responsive to our feedback with each passing year. We started with good communication, but now we feel it’s as good as we can ask for.

What did you find most impressive about them?

I can’t imagine that we are one of their larger clients, but they treat us very well and are very attentive. We don’t feel like we’re part of their mix of clients—we’re made to feel like a priority.

Are there any areas they could improve?

I think we could benefit from more data courtesy of Facebook or Google’s users, but that data is either not available or requires a shift in that industry. It’s not necessarily something that Major Tom could improve.

Do you have any advice for potential customers?

Projects will be more successful if there are clear objectives and expectations.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for a Marketing and PR Firm

"They’re very knowledgeable and proactive with recommendations."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2018 - Ongoing
Project summary: 

Major Tom did SEO and paid search as part of a long-term partnership. Services included keyword, metadata, and title tag management. The engagement is ongoing.

The Reviewer
 
11-50 Employees
 
Houston, Texas
Dori Albora
Director of Marketing, Pierpoint Communications
 
Verified
The Review
Feedback summary: 

The team has tracked a steady increase in qualified leads throughout the engagement. Customers can expect a partner who can call upon industry expertise to give helpful advice.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing at Pierpoint Communications, a marketing and PR firm with offices across Texas and New Jersey. My role is to manage Pierpoint’s marketing as well as some client-side marketing. I manage all paid media, including our website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

We wanted to draw more leads. I wasn’t satisfied with our paid search agency and thought we could do better.

SOLUTION

What was the scope of their involvement?

They helped us revise our paid search and SEO strategies, then redid all of our campaigns and keywords for a new launch. SEO services included metadata and title tags. They currently manage our strategies.

What is the team composition?

We worked with two people on a regular basis.

How did you come to work with Major Tom?

I had worked with Major Tom at each of my previous companies and I was impressed by those engagements. Our team liked them personally when we met with them, so the choice was easy.

How much have you invested with them?

We’ve spent $10,000–50,000.

What is the status of this engagement?

We started working with them in March 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve tracked our qualified leads through the platforms they’ve given us, and we’ve seen a steady increase throughout the engagement. We can track through our website and paid search, and we have call tracking on the website as well.

How did Major Tom perform from a project management standpoint?

They’re organized and communicate mostly through email. We call them biweekly for updates.

What did you find most impressive about them?

They’re very knowledgeable and proactive with recommendations. They have a strong understanding of bidding, keyword optimization, and ad copy.

Are there any areas they could improve?

We would always welcome more ideas and suggestions of what we could be doing.

Do you have any advice for potential customers?

Customers should ensure the team remains engaged and proactive with recommendations, along with maintaining effective communication.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Education Company

“They were very professional and made themselves available when we needed them.”

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4.5

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
 
Dec. 2016 - Dec. 2018
Project summary: 

Overseeing digital marketing campaigns, Major Tom managed Google Ads, built landing pages, and developed keyword strategies. They also helped with remarketing and budget requirements.

The Reviewer
 
11-50 Employees
 
Canada
Director of Marketing, Education Consulting Company
 
Verified
The Review
Feedback summary: 

The number of leads skyrocketed and sales have been directly impacted through the digital initiative. Experienced and knowledgeable, Major Tom helped accomplish most goals, but their high management fees make them best suited for larger businesses with a substantial budget for ad buy.

BACKGROUND

Introduce your business and what you do there.

I'm a director of marketing at an education consulting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

We wanted to put our best foot forward for our university partners. We worked with another vendor on digital marketing, but we didn't receive the strategic advice we needed, so we started looking for a new vendor to help us.

SOLUTION

What was the scope of their involvement?

They've built landing pages for us and oversaw keyword strategies and Google Ads, including Search Network and Display Network. They helped us choose the platforms that were most suitable for an education sector. They also helped us with remarketing and forecasting expectations for the lead generation. In addition, they did budget forecasting and presentation development to help us secure client investments. 

How did you come to work with Major Tom?

We were considering them because of their experience and professionalism. Also, I knew a contact at Major Tom, so I was confident they'd do a great job.

How much have you invested with them?

We spent more than $200,000 including ad buy.

What is the status of this engagement?

We worked with them between December 2016–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We tracked the efficiency of their campaigns, cost per click, and Google impressions. The increase in lead generation was dramatic and we did see the translation of leads into sales. Their work has definitely contributed to the growth of our business.

How did Major Tom perform from a project management standpoint?

They were very professional and made themselves available when we needed them. They gave us regular reports with all the updates.

What did you find most impressive about them?

They're not a giant agency, but they're big enough to provide all the resources you need.

Are there any areas they could improve?

Based on our ad buy, their management fees were a bit too high for us. It got in the way of closing a couple of university campaigns.  Consider your overall budget, and what percent management fees should be compared to the total.

Do you have any advice for potential customers?

Consider your budget and your management fees before you make the decision.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
    Taking into account our ad buy, they were too expensive for us. But we knew that getting into the relationship.
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    I'd recommend them to larger businesses that have the right budget.

Digital Advertising for Bakery Franchise

“They really understand the digital space, and they’re always up to date on the latest trends.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Ongoing
Project summary: 

Major Tom provides ongoing digital advertising services, including communication strategy, PPC, SEO, and social media management, and outreach campaigns for both consumers and potential franchisees.

The Reviewer
 
10,001+ Employees
 
Canada
Brad Bissonnette
VP Marketing & Franchise Recruitment, COBS Bread
 
Verified
The Review
Feedback summary: 

Major Tom’s strategies have resulted in increased sales, more franchises recruited, better leads, and a stronger customer base. Their dedicated team works efficiently, keeping everyone involved on track. They’re transparent, proactive, and skilled, setting the foundation for a lasting relationship.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and franchise recruitment for COBS Bread. We’re a bakery franchise with 111 locations across Canada and one in the US. Our parent company is Baker’s Delight, which has 650 locations across Australia and New Zealand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

It had been several years since we’d worked on our website. We recognized a big opportunity to update our brand identity and reputation and make a better first impression on first-time customers. We were looking for a vendor to help us overhaul the site.

SOLUTION

What was the scope of their involvement?

We initially brought them on to rebuild our new website, but the Major Tom team has since become a trusted partner for all of our digital communication initiatives. Our brand has a lot of different messages, so one of our biggest challenges was making sure we got the right message to the right audience in the right way.

Our relationship with Major Tom began with several discovery meetings to help them develop a good understanding of our brand. It was clear that they’d done a bit of research before, which we really appreciated. We walked through both the consumer and franchise sides of the business to establish goals and objectives to assess our performance. Once we were all on the same page, we worked closely with the Major Tom team to finalize a digital strategy. Because they were involved from ideation to execution, they were able to make sure that each component of our strategy aligned, setting us up for a good return on our investments.

Their team also helped us improve our franchise recruitment efforts by changing our approach. We implemented an overall umbrella strategy with a targeted approach or each specific city. We schedule monthly meetings to lay out our priorities and targets for each location. This new method helps us drive leads and identify more quality candidates.

Also, Major Tom also came up with new and creative ways for us to capture consumer data and information. For example, we tried advertising on several new platforms and applications for a promotional campaign for our scones. By pulling information from a variety of sources, we were able to get a better understanding of our audience and how they hear about our business. Basically, we can get tangible metrics without launching our own loyalty platform.

We’re still working closely with the Major Tom team. They help us with every advertising campaign, from kick-off, to execution, to wrap-up. We have interim meetings throughout to assess our performance and make necessary adjustments. The team is also managing our SEO, PPC, and social media outreach efforts. They’re currently working on creating and launching a US version of our website as we continue to expand our market reach.

What is the team composition?

Tina (Group Director of Media, Major Tom) is our lead account manager. She’s fantastic.

How did you come to work with Major Tom?

Before partnering with Major Tom, we had professional relationships with a number of agencies for various aspects of our business. For example, we worked with a separate vendor for franchise recruitment initiatives then we did for customer-facing components. We felt that consolidating all of these partnerships would be much more efficient. By working closely with a single team, we’d be able to establish a more cohesive and stable communication strategy and digital presence. We went through a rigorous RFP process to analyze different candidates’ capabilities. Ultimately, we chose Major Tom to lead our digital efforts.

How much have you invested with them?

So far, we’ve spent about $100,000.

What is the status of this engagement?

We started working with them in April 2017, and it’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I primarily track our sales growth, and they’ve generated spectacular results from my perspective. Over the last few months, we’ve seen higher in-store sales numbers than we have in a couple of years. We’re bringing on twice as many franchises than we did last year. We’re identifying about 60% more leads, and our consumer base continues to get stronger and stronger. All of these results are a testament to the effectiveness and quality of Major Tom’s strategies.

Specifically, we’re tracking how many of the customers that visit our stores can be traced back to our digital advertising efforts and the return on our advertising spend. Both of those numbers are gradually increasing. As our partnership continues, Major Tom pushes us to try different channels and approaches to increase visibility. Ideally, we want to identify the type of person that visits our bakery, how they found out about us, and why they decided to visit.

How did Major Tom perform from a project management standpoint?

We have a lean internal team, so we really value and rely on our relationship with Major Tom. We have an open and transparent partnership. We can count on them to keep us on track. They send reminders whenever necessary. Overall, they’re bright, smart, and easy to work with. We meet with them outside of work every few months to strengthen our rapport.

What did you find most impressive about them?

I really appreciate their proactive and direct project management skills. If they think we’re headed in the right direction or if we need to increase funding, they’ll let us know. They really understand the digital space, and they’re always up to date on the latest trends. The Major Tom team likes to push us to try new things, which is great. There are very few lulls in their service, and I trust that they’re steering us in the right direction.

Are there any areas they could improve?

Major Tom merged with another agency to handle the web-focused side of their business. As they continue to grow and expand, they should make sure that their culture resonates across the entire organization. They need to staff people that share their values and skill level to assure their clients feel supported.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They pushed us to meet deadlines.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC and SEO for Private College

“I know I can count on them.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2011 - Ongoing
Project summary: 

Major Tom did online ad management and strategy as part of a long-term partnership. Other services included web design and development assistance, social media management, and SEO.

The Reviewer
 
201-500 Employees
 
British Columbia, Canada
Scott Elliott
Marketing Manager, Sprott Shaw College
 
Verified
The Review
Feedback summary: 

Customers can expect an accommodating and highly skilled partner with an easygoing style of communication.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for Sprott Shaw College, a private post-secondary institution with 16 campuses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

We chose them to build up our strategy, further expanding our digital marketing initiatives.

SOLUTION

What was the scope of their involvement?

They manage our Google Ads, Bing Ads, Facebook advertising, and PPC, along with our general social media outreach and ad development strategies.

What is the team composition?

We work with Sonia (Senior Account Manager, Major Tom).

How did you come to work with Major Tom?

I found them through a Google search. We wanted a firm that offered the services we needed, with a professional-looking brand and website and good testimonials. After meeting with a few candidates, we chose Major Tom.

What is the status of this engagement?

We started working with them in August 2011 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When I started here, a majority of our leads were either by phone or in person, about 60% in total. Our leads are now about 80-90% from online results. Major Tom’s assistance with website redesigns and SEO and has made the difference.

How did Major Tom perform from a project management standpoint?

We meet monthly and they give us recommendations for adjustments. They’re also available over the phone and email. One of the things I like most about them is I can send them as many emails as I want and I won’t face extra charges. They always get back to me as fast as they can and they’re very friendly. If it’s an important question, we’ll include their director of sales, who is always available to respond as well.

What did you find most impressive about them?

They’re friendly, patient, and understanding. Our style of communication is informal but effective. I know I can count on them.

Are there any areas they could improve?

No, I can't think of anything.

5.0
Overall Score We’ve always been happy with the results.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We're happy with the rate we’ve negotiated.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Site Refresh & Redesign for Pediatric Care Center

“Their fantastic expertise and customer service are Major Tom’s most valuable qualities.”

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4.5

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2018–Ongoing
Project summary: 

Major Tom is refreshing a website with updated design and development features. They are improving the UI/UX and the overall flow of the platform.

The Reviewer
 
51-200 Employees
 
Vancouver
Shawn MacInnes
Manager, Comm & Marketing, Canuck Place Children's Hospice
 
Verified
The Review
Feedback summary: 

Although the development isn’t complete yet, internal stakeholders are entirely satisfied by Major Tom’s progress so far. Thanks to their extensive knowledge and enthusiastic approach, they’ve been a crucial partner in the ongoing engagement.  

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager of Canuck Place Children’s Hospice, a pediatric palliative care provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Major Tom?

We hired Major Tom to refresh our website through design and development support. We wanted to update our menu navigation, user experience, and overall look.

What were your goals for this project?

We wanted the improved flow of our website to better communicate our business to our external and internal stakeholders.

SOLUTION

How did you select this vendor?

We had worked with part of the team before the merger and rebranding efforts, so we were excited to continue our partnership with the larger team.

Describe the project in detail.

To begin the project, we met with Major Tom to discuss our needs, goals, budget, and timeline. From there, they proposed an updated sitemap, style sheet, and other content recommendations. They presented analytics with reports to support their approach. The project is now in the development stage.

What was the team composition?

They supply an account representative, web developer, UX lead, and a UI design lead.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Though the site is still under development, we’re thrilled with the work that they’ve produced so far. We’re confident in the plan they’ve proposed.

How effective was the workflow between your team and theirs?

Our project lead is professional and attentive—communication between the teams is always prompt and polite. As we have multiple internal stakeholders involved, Major Tom treats our processes with patience and respect.

What did you find most impressive about this company?

Their expertise and customer service are Major Tom’s most valuable qualities. We’re continually impressed with the quick delivery and high quality during every stage of the project. We’re consistently assured that we’re working with the right team by their friendly, optimistic demeanor.

Are there any areas for improvement?

There’s nothing they could be doing better for us.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media and Google Marketing for Nonprofit

"They always strive to do more for us and increase our numbers over the previous year’s." 

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - Ongoing
Project summary: 

Major Tom does SEO and Google Ad Grants management. They compile keyword lists, do copywriting, and post on social media.

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Natasha Irvine
Marketing and Communication Manager, Dress for Success Vancouver
 
Verified
The Review
Feedback summary: 

Social traffic has increased significantly thanks to Major Tom’s efforts. They use cutting-edge best practices to drive ROI and provide stellar recommendations.

BACKGROUND

Please describe your company and your position there.

I’m the marketing and communication manager of Dress of Success Vancouver. We’re a nonprofit that empowers women in the workforce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Major Tom?

We needed social media marketing and Google Ad Grants services (a free, in-kind advertising program for 501(c)(3) organizations).

What were your goals for this project?

We wanted to increase our Google Grants usage and effectiveness and generate more social traffic and buzz for our events.

SOLUTION

How did you select this vendor?

We’d worked previously with 6s Marketing and moved with our account manager when they merged to become Major Tom. We were impressed with their consistency of service throughout.

Describe the scope of their work in detail.

They do keyword research and make recommendations for our Google Grants account to optimize traffic to our site. They write ad copy and create social posts for events and handle audience targeting.

What was the team composition?

I work with an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social ad traffic doubled for a major event we put on this past year.

How effective was the workflow between your team and theirs?

It’s excellent. I trust their team and their recommendations.

What did you find most impressive about this company?

They always strive to do more for us and increase our numbers over the previous year’s. The great ROI they produce is driven by best practice research.

Are there any areas for improvement?

No. They’re awesome! We appreciate them a lot.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Media Strategy for Retail Business

“Their willingness to improve our performance is next-level in terms of service.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2017 - Ongoing
Project summary: 

Major Tom created and executed a paid digital marketing plan to decrease advertisement spending and increase media presence and reach to potential clients.

The Reviewer
 
10-50 Employees
 
New York, New York
Ecommerce Manager, Loeffler Randall
 
Verified
The Review
Feedback summary: 

Major Tom’s understanding of brand integrity and expertise in paid media greatly improved cost per acquisition, customer reach and transactions, all while lowering digital marketing costs.  

BACKGROUND

Introduce your business and what you do there.

We are a small to medium-sized luxury design brand that sells shoes and handbags. I’m the E-Commerce manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

We re-assessed our digital marketing performance and the return on outspends was not where it should have been. The revenue that we were also seeing wasn't performing the way it should have. We were really looking for a partner that  understood our brand, which is really important to us.

SOLUTION

What was the scope of their involvement?

We wanted a partner who could really dive into the performance marketing, paid media, manage all those channels for us, and offer advice on best practice. They did all of our paid media but then created company guidelines that focused on that.

They also suggested an audit of our existing Google Analytics, our platforms, current campaigns, and feeds. We ended up with quite an extensive piece of research from them and based on the findings, we changed our entire digital strategy. We updated all our campaigns, we redid our product fades, and that was purely based on their results and findings.  

How did you come to work with Major Tom?

We found them on Google and then they came in for an interview. We met with the business development sales team and their current account manager. Everyone we met with really understood what we were trying to achieve. They got our brand and how important it was to maintain the integrity of our brand.

How much have you invested with them?

We’ve invested $40,000–$50,000.

What is the status of this engagement?

We have worked with them since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have decreased our digital marketing ad spend by 30% and have increased return on ad spend by 40%. Our cost per acquisition has improved by 40%, Our transactions have increased 19% percent year on year, and our reach has also increased by 500%.

It's been 8 months now and we've really seen a turn from our previous agency.

How did Major Tom perform from a project management standpoint?

They are professional and incredibly proactive in the solutions they provide for us. Their willingness to improve our performance is next-level in terms of service.

What did you find most impressive about them?

I’ve been very impressed with their attention to detail. It’s quite rare, especially in my previous experiences working with a digital agency.

Do you have any advice for potential customers?

Listen to their ideas and be open to trying new ideas and the new technology that is out there. It's always changing and they are the professionals in that space. Be comfortable and confident that they're going to advise the best solution for your brand.

5.0
Overall Score They've made my life a lot easier, the results have improved, and management is very happy.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They have always been very proactive in ensuring that we meet the deadlines that have been set.
  • 5.0 Cost
    Value / within estimates
    We've seen the results and I think within the market it's a very comparative pricing structure.
  • 5.0 Quality
    Service & deliverables
    They have hit all our KPIs and goals that we set in the beginning.
  • 5.0 NPS
    Willing to refer
    I've already referred them to people within the industry and I have no hesitation in doing so in the future.

Website Re-design for Retirement Living Company

“The site they built is unique and a lot more modern compared to others in our industry.”

See More

5.0

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2018 - Ongoing
Project summary: 

Major Tom redesigned a website from scratch, highlighting specific aspects of the business after visiting the location and speaking with the sales team. 

The Reviewer
 
100-500 Employees
 
Vancouver, Canada
Senior Content Strategist, Retirement Living Company
 
Verified
The Review
Feedback summary: 

Major Tom built a high-quality, modern website that's received a lot of positive feedback from prospective clients and internal sales teams. They offer invaluable feedback and approach projects in an organized, proactive, and open-minded manner.

BACKGROUND

Introduce your business and what you do there.

I'm the senior content strategist for a company that provides retirement residences for seniors in BC, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Major Tom?

Our business is growing and we wanted to relaunch our website as new residences opened up. We wanted a site that was more modern and that would help us stand out from our competitors. All of our properties are unique and the residents who live in them are vibrant and active. We wanted the new website to do a better job in illustrating active senior living. 

SOLUTION

What was the scope of their involvement?

Major Tom designed and built a completely new website, taking time to consider all the requirements. They visited a few residences to see what our communities were like and learned about our sales process to gather additional details before they went into development.

What is the team composition?

We mostly work with an account representative.

What is the status of this engagement?

We first started working with them in late fall 2017 and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the new website so it's too early to measure the impact. However, Major Tom built a website that enabled us to highlight the unique characteristics of our properties. We're very happy with the quality of work they've provided, which has received a lot of positive feedback so far. The site they built is unique and a lot more modern compared to others in our industry. 

​​​​​​How did Major Tom perform from a project management standpoint?

They're responsive and very helpful throughout each phase of the project. Their use of an online bug tracking tool during the QA process helped us stay organized and resolve any issues quickly.

What did you find most impressive about them?

They're responsive, flexible, and open to new ideas even if they're out of the scope of the work. I was also impressed with the SEO plan they implemented - it was detailed, seamless and easy to understand. 

Are there any areas they could improve?

Even though the majority of our audience accesses our site on a desktop, the mobile side of the design framework was more rushed than I would've liked. 

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Canada
ID
BC 618105
Date of Formation
Nov 24, 2000
Last Updated
Mar 1, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
16
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
March 8, 2019