Major Tom

BACKGROUND

Please describe your company and position.

I am the Assistant Marketing Manager of Petcurean

Describe what your company does in a single sentence.

Petcurean is a proudly Canadian company that creates premium-quality pet food recipes for dogs and cats (and cats and dogs) through its family of flagship brands including: Go! Solutions®, Now Fresh®, Gather™ and Summit™.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Manage paid media campaigns

SOLUTION

How did you find Major Tom?

Other

Why did you select Major Tom over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the past several years, we've partnered with Major Tom for digital campaigns and paid media management. We have planned and executed small and large media spend campaigns with them as the main partner. Key deliverables vary per project but typically include a full digital channel strategy and accompanying media plan that is fully executed by the Major Tom team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reach, Conversions, Conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Effective project management overall. Timely delivery, but occasional delays. Responsive to needs with proactive communication

What was your primary form of communication with Major Tom?

Email or Messaging App

What did you find most impressive or unique about this company?

We highly valued their proactive communication and transparency, which are hallmarks of their service.

Are there any areas for improvement or something Major Tom could have done differently?

There is slight room for improvement in communication consistency. Otherwise, Major Tom's performance has been commendable.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a government company 

Describe what your company does in a single sentence.

Provides resources to entrepreneurs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Name for Program
• Explainer Video

SOLUTION

How did you find Major Tom?

Online Search

Why did you select Major Tom over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Major Tom to rename a program that we recently launched. There were a lot of stakeholders involved. We then asked them to create a video to explain the program to our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a working name that all the stakeholders are happy with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Major Tom delivered on time and was very flexible to accommodate our changing schedule.

What was your primary form of communication with Major Tom?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ideas were very creative but logical, and they were really easy to work with (responsive, clear communication/timelines etc.)

Are there any areas for improvement or something Major Tom could have done differently?

Not really, very happy thay we selected them to work with.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a technology museum

Describe what your company does in a single sentence.

Our organization celebrates the people and technological innovations that have shaped, and continue to shape, our world. It is an immersive and fun place where history and STEM are showcased through marvels such as the world’s first space shuttle; the world’s fastest commercial airliner; a nuclear-weapons-carrying submarine; and dozens of military aircraft, including a supersonic spy plane, all displayed in and around the historic landmark.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Digital marketing
• Transition to Google Analytics 4

SOLUTION

How did you find Major Tom?

• Online Search
• Referral
• Other

Why did you select Major Tom over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Major Tom is the digital advertising agency we use at my company. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We focus on ROAS and it's performing really well

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very responsive

What did you find most impressive or unique about this company?
They're incredibly efficient and knowledgeable! We are so appreciative of their insight and support.

What was your primary form of communication with Major Tom?

Virtual Meeting

Are there any areas for improvement or something Major Tom could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Marketing Analyst of an education company 

Describe what your company does in a single sentence.

Provides polytechnic education to all prospective students.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Excel in digital advertising

SOLUTION

How did you find Major Tom?

Existing agency

Why did you select Major Tom over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Major Tom were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide lists every quarter for lookalike advertising and exclusions for ongoing campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthly review of campaigns and quarterly reports to see YoY progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered projects in a timely manner.

What was your primary form of communication with Major Tom?

Virtual Meeting

What did you find most impressive or unique about this company?

We've been impressed by their breadth of knowledge in this space and their ability to deliver complex data points in a digestible manner.

Are there any areas for improvement or something Major Tom could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist at an educational institution.

Describe what your company does in a single sentence.

We are a postsecondary institution offering full-time and part-time academic programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Generate leads and program enrolment

SOLUTION

How did you find Major Tom?

Referral

Why did you select Major Tom over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The campaign consists of three program level ads. The goal is to maximize conversions on-site through Google Search and generate in-app leads through Facebook and LinkedIn.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number of leads and conversions we generate will demonstrate the project's success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They worked within our budget and launched the campaign on time.

What was your primary form of communication with Major Tom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a good team and work together to solve any challenges. They are a small team who is very hands-on

Are there any areas for improvement or something Major Tom could have done differently?

Sometimes campaigns take a bit long to launch. It would be great if their turnaround time was bit faster but appreciate that their workload is extensive!

BACKGROUND

Please describe your company and position.

I am a Marketing teammate of a food & beverage company 

Describe what your company does in a single sentence.

Large B2B/B2C commercial bakery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Major Tom to accomplish?

• Develop CPG brand website
• Maintain & update the site
• Provide support

SOLUTION

How did you find Major Tom?

• Referral

Why did you select Major Tom over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Major Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and develop website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

UI Wireframe

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was completed to deadline. They are and continue to be very prompt in correspondence.

What was your primary form of communication with Major Tom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quality of their work. Impressive client list.

Are there any areas for improvement or something Major Tom could have done differently?

Can't think of any.

BACKGROUND

Please describe your company and your position there.

Marketing Specialist at Seneca

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Major Tom?

Digital advertising including social, programmatic, video, etc.

SOLUTION

How did you select this vendor?

My organization had an ongoing relationship with Major Tom already when I joined the team.

Describe the scope of their work in detail.

Major Tom executes our digital advertising strategy on both a brand-level and on a more specific program-level.

What was the team composition?

Our team's main point of content with Major Tom is Tamara, Senior Account Strategist at Major Tom. Tamara meets with our Seneca marketing team weekly to align on ongoing campaigns and set up new strategies.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've run a large number of campaigns with the help of Major Tom, and each campaign continuously shows strong performance across various channels.

How effective was the workflow between your team and theirs?

Great workflow between our two teams. The weekly touchpoints are also a great way to stay connected and ensure we are all aligned on initiatives and to answer any questions we may have.

What did you find most impressive about this company?

We're impressed with their strong ability to manage a large number of ongoing projects/campaigns simultaneously and pivot last minute if needed.

Is there any area for improvement or anything that could have been done differently?

None

BACKGROUND

Please describe your company and your position there.

VP of digital marketing at a PR/Marketing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Major Tom, and what were your goals?

Our website was several years old and built on an old version of WordPress. We were ready to design and launch a shiny new version of our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our directors had worked with Major Tom at a previous job and recommended them to us. Their portfolio was strong and the price was fair.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They helped us imagine, design, develop and deploy a new corporate website.

How many people from the vendor's team worked with you, and what were their positions?

We had 6 or 7 team members working on the project, including project manager, content advisor, UX and UI consultant, SEO expert, and more.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We didn't lose any traffic when the new site launched and it's continued to deliver high-quality leads for new business.

Describe their project management style, including communication tools and timeliness.

We had weekly check ins and had several presentations from their UX and UI teams.

What did you find most impressive or unique about this company?

The final product looks and performs amazingly.

Are there any areas for improvement or something they could have done differently?

They nickle-and-dimed us near the end of the project.

BACKGROUND

Please describe your company and your position there.

Licensed Insolvency Trustees. We Help with Debt. I am the President.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Major Tom, and what were your goals?

We needed to start digital marketing for the first time in 2010

SOLUTION

How did you select this vendor and what were the deciding factors?

Personal recommendation and demonstrated work with other clients in the local Vancouver market.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Details are proprietary and confidential.

How many resources from the vendor's team worked with you, and what were their positions?

Details are proprietary and confidential.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are pleased with the outcomes and are not prepared to share any metrics.

How effective was the workflow between your team and theirs?

Seamless team - through several transitions of account managers over the years we have always felt valued.

What did you find most impressive or unique about this company?

Commitment to client success. They really cared about getting results.

Are there any areas for improvement or something they could have done differently?

Nothing specific.

BACKGROUND

Please describe your company and your position there.

I'm the Graphic Design Director at Vancouver's largest fashion and design school.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Major Tom?

Parsing out what digital ad avenues to pursue, and to help give use feedback re: efficacy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them based on their reputation and their services offered.

Describe the project in detail and walk through the stages of the project.

Our work with MT is ongoing, and the projects vary! Mostly digital advertising selection (where to advertise and with what Google products), and analysis of our advertising data.

How many resources from the vendor's team worked with you, and what were their positions?

Many, over the years! All have been great to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Lower ad spends per click, and better positioning.

How effective was the workflow between your team and theirs?

Very! We get along well and the communication between everyone on our team and theirs has been consistently great.

What did you find most impressive or unique about this company?

Their knowledge and responsiveness.

Are there any areas for improvement or something they could have done differently?

No—honestly, they have been consistently great to work with. When we have had questions, they have been really good at answering and helping us understand.