Happy Face by Ryan Hamilton is a comedy special on Netflix. His goal was to (1) get his special in front of as many relevant Netflix fans as possible and (2) build a list of email followers that he could retarget by geography with his tour datesOur Strategy
After creating custom and lookalike audiences on Facebook and Instagram, we launched a series of creative…
experiments to determine the top performing campaign for engagement.
Second, we funneled people to a video-rich page on his site with the goal of email activation
"GrowthHit has been my go-to, rock-solid dependable source for timely, extremely well-targeted ad placement that’s made a huge difference in my audience attendance. They have also blown me away with their ability to consistently build my e-mail list with new loyal fans, overtime we have quadrupled the estimates I had for my list."
Ryan Hamilton, Star of Happy Face