What was the scope of their involvement?
In the beginning, they did a brand-new website for us. From there, we took a look at our target market and the data that we had in our system. We took a look at our contacts and leads and we thought the best way to approach this market expansion was to develop buyer personas for our entire database. Sagefrog helped us do that entire process. They helped us decide what those personas should look like. We separated our market into three different categories and started a comprehensive, integrated content and email marketing campaign that we did through HubSpot.
They helped us through that whole process of transferring our contacts over and creating those categories of professionals that we wanted to reach out to. We started to build out a content calendar and decided what the content should look like for all three of those specialties within our contacts.
We built on our relationship from there. They help us work on doing graphic design that we put on our website or in our emails and our content marketing. We do lead nurturing campaigns now. We work on inbound marketing, marketing automation, and SEO. They help us a little bit with public relations and social media as well.
Sagefrog has been able to help us out with a little bit everything. I’m the only in-house marketing person at Core Solutions so I would not be able to do my job if it wasn’t for Sagefrog. I consider them an extension of my team, and I feel like I’m an extension of their team as well. We have a really great relationship, and we work really well together.
We also started a blog and Sagefrog was able to integrate that into our website. We use HubSpot for that. We’ve been able to grow our database with contacts of people that are signing up for those alert emails. Every time we publish a blog, we have an alert that goes out the day before to the people that are on our subscription list and then we usually have a lead nurturing campaign that is set up on our backend that’ll go to those three categories of people. The message is tailored to fit their needs but focuses on the content that we publish on the website. Everything is really streamlined and pretty well automated at this point. It’s been an easy process to kind of get that up and running and I feel like we have a really good cadence of content going out now. Sagefrog has been really helpful with that.
Who is your target market?
We have an interesting market. We target a little bit of everyone throughout the field whether it be IT professionals, the people that are actually integrating the software and working on the system architecture on the agency side of things. We also target clinicians and any other healthcare professionals that are related to the product. These are the people that are focused on the patient’s needs and those are the people that are actually interacting with our software on a daily basis. We also target upper management including C-suite level people that are the ones that are ultimately making the decision to purchase the product. They are the ones that tell their staff what product they’re going to spend their money on.
How many resources have been assigned to your project?
The thing that I liked the most about Sagefrog is you work with a team lead. It’s their account executive, and they have a right-hand man that is cc’d on all of the emails that you interact with them. Everything goes through them, but you know that you have a team of people behind them that work behind the scenes to get everything done. So, you’re not just getting that one on one interaction with that team lead; you’re getting the people on the back end that are working on your SEO and the people that are actually developing the website. You have the graphic designer, you have content writers, and people that can touch every single part of your business. They have an entire team of experts. Whatever I can’t do, they have a specialist on their end that is able to jump in and hit the ground running and help us develop something great.
What technologies did they use?
The site is built on WordPress. They were able to build some customized features through there. I have the ability to go in and edit pages as necessary too. I really like the template they use. It’s nice and clean and it’s easy to swap things around.
How did you come to work with Sagefrog Marketing?
They were hired before I joined the company. I believe they were officially on board a month before I was. Because of that, we were able to learn from each other and grow from there. We’ve been able to accomplish so much over the past two years.
How much have you invested with Sagefrog Marketing?
We have them on retainer and use them for a number of things every month. I worked on the agency side of things before I came into Core and started working with one client, and Sagefrog is definitely well aligned with everything that’s out there in the field. We actually get a really good deal with them.
What is the status of this engagement?
We started working with them in June 2015, and the website was launched in August 2015. We started lead nurturing campaigns right away. What we were able to accomplish in two months was incredible. We continue to work with them.