Impactable

BACKGROUND

Please describe your company and position.

I am the Director of Brand & Marketing Communications of YellowBird

Describe what your company does in a single sentence.

YellowBird is an AI-powered platform connecting elite safety professionals with organizations in need of safety staffing, training, audits and policy development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Test LinkedIn as a viable advertising channel for our market
• Influence current pipeline to close deals faster
• Generate leads

SOLUTION

How did you find Impactable?

Other

Why did you select Impactable over others?

• High ratings
• Other

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key services include: Developing the overall LinkedIn advertising strategy, including audience targeting, campaign goals, messaging, and budget recommendations. Building and launching LinkedIn ad campaigns using creative assets provided by YellowBird.

Providing strategic guidance on ad copy, messaging, creative direction, and campaign positioning.

 Ongoing campaign monitoring and optimization, including targeting adjustments, bidding strategy changes, account-based marketing (ABM) support, signals monitoring, and competitor research.

Performance reporting and analysis to improve campaign effectiveness over time.

 Deliverables

 Impactable will provide:

Campaign onboarding and strategy development LinkedIn ad account setup and DemandSense integration Dedicated account team (Strategist, Coordinator, and Campaign Specialist)

Fully built LinkedIn ad campaigns

Access to the DemandSense platform and reporting dashboard Customized budget and campaign strategy recommendations

Ongoing optimization and performance management

Bi-weekly reporting and insights Monthly performance reviews and reporting meetings

60-day Impact Report Quarterly Executive Business Reviews (EBRs)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impactable went above and beyond, not just managing our campaigns and targeting, but offering insights into our target audience, messaging, and competitor analyses. They were able to demonstrate clear impact on pipeline, retarget TOF to BOF leads, and gave us important insights into how this channel supported our current marketing efforts and campaigns. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Incredible team of strategists who were responsive, communicated clearly, and were exceptional at their areas of expertise. Impressed throughout the whole engagement. 

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

They showed a deep expertise in LinkedIn advertising and most importantly - in their ability to show how this spend impactacted pipeline and ROI. 

Are there any areas for improvement or something Impactable could have done differently?

No, it was a great experience. 

BACKGROUND

Please describe your company and position.

I am the Marketing Supervisor of BEKO TECHNOLOGIES

Describe what your company does in a single sentence.

BEKO TECHNOLOGIES designs and manufactures innovative solutions for compressed air and gas treatment, ensuring reliable, energy-efficient, and high-quality air systems for industrial applications worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Branding Awareness
• Reach out potential clients - leads
• conversion of leads

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BEKO TECHNOLOGIES – Digital Branding & Lead Generation Initiative
Agency Partner: IMPACTABLE

1. Campaign Background & Purpose

BEKO TECHNOLOGIES engaged IMPACTABLE to strengthen brand awareness, expand social media presence, and increase visibility within the compressed air and gas treatment industry. The long-term objective is to generate qualified leads that convert into measurable product sales.

As a technical and solution-driven company, BEKO TECHNOLOGIES recognized the need for a structured digital strategy to position itself more prominently in front of engineers, plant managers, OEMs, distributors, and decision-makers within key industrial sectors.

 
2. Primary Objectives

A. Brand Awareness
- Increase recognition of BEKO TECHNOLOGIES as a leading provider of compressed air and gas treatment solutions.
- Strengthen brand authority and technical credibility in the industry.
- Improve consistency and visibility of messaging across digital platforms.

B. Social Media Growth & Engagement
- Expand LinkedIn presence among targeted industry professionals.
- Increase follower base and engagement rate.
- Establish BEKO as a thought leader through technical and educational content.

C. Visibility & Market Positioning
- Improve digital footprint within targeted vertical markets (manufacturing, food & beverage, pharma, automotive, etc.).
- Increase exposure in key geographic regions.

D. Lead Generation & Sales Support
- Generate high-quality marketing-qualified leads (MQLs).
- Drive traffic to landing pages and product solutions.
- Support the sales team with actionable, trackable leads.
- Develop a pipeline that contributes directly to revenue growth.
 
3. Campaign Strategy Overview

Platform Focus

LinkedIn (Organic + Paid Campaigns)
- Sponsored content targeting engineers, plant managers, procurement leaders, and executives.
- Lead Gen Forms for whitepapers, product guides, case studies, and consultation offers.
- Retargeting campaigns for website visitors and previous engagement audiences.

Google Ads (Search + Display + Remarketing)
- Search campaigns targeting high-intent industrial keywords (e.g., compressed air dryers, condensate management, hydrocarbon removal systems).
- Display campaigns to reinforce brand visibility.
- Remarketing campaigns to nurture interested visitors.
 
4. Campaign Components

A. Content Development
- Technical educational posts
- Product-focused campaigns
- Video snippets and visual product highlights
- Downloadable resources (brochures, technical guides)

B. Paid Media Execution
- Landing page optimization
- Budget allocation strategy

C. Tracking & Analytics
- Conversion tracking implementation
- UTM parameter tracking
- Monthly performance reporting
- Lead quality evaluation in coordination with sales team
 
5. Key Performance Indicators (KPIs)

Awareness Metrics
       Impressions
       Reach
       Brand engagement rate
       Follower growth

Traffic & Engagement
      Click-through rate (CTR)
      Website sessions from campaigns
      Content downloads

Lead Generation
       Cost per lead (CPL)
       Number of marketing-qualified leads
       Conversion rate from lead to opportunity
       Contribution to sales pipeline
 
6. Timeline Approach

Phase 1 – Foundation (Month 1–2)

• Strategy alignment
• Audience definition
• Creative development
• Tracking setup

Phase 2 – Brand Visibility Growth (Month 3–6)

• Awareness-focused campaigns
• Engagement campaigns
• Early-stage lead capture

Phase 3 – Lead Optimization & Scaling (Month 6+)

• Refinement of targeting
• Budget optimization toward best-performing audiences
• Increased focus on conversion-driven campaigns
   
  7. Expected Outcomes
• Stronger digital brand presence in the compressed air industry
• Consistent growth in LinkedIn audience and engagement
• Increased website traffic from qualified industrial prospects
• A measurable and trackable lead generation system
• Progressive increase in qualified opportunities and sales conversions
   
  8. Reason for Partnering with IMPACTABLE

BEKO TECHNOLOGIES approached IMPACTABLE due to their expertise in LinkedIn advertising, B2B digital growth strategies, and data-driven campaign optimization. The partnership was established to ensure:

• Strategic targeting of industrial decision-makers
• Professional campaign execution aligned with BEKO’s corporate identity
• Measurable ROI through structured reporting and analytics
• Scalable growth that supports long-term market leadership

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project has delivered effective, measurable results that clearly demonstrate progress and overall success. Since implementing the outlined initiatives, we have seen a consistent increase in website traffic, brand visibility, and overall audience engagement.

Performance data from both Google Ads and LinkedIn campaigns confirm these improvements. Key metrics show growth in impressions, click-through rates, and user engagement, directly reflecting increased brand awareness and market reach. The regular performance reports provide clear numerical evidence that our campaigns are effectively reaching the intended audience and driving meaningful interaction.

These results validate the strategy put in place and indicate that the goals established at the beginning of the project are being successfully achieved. The upward trends across platforms demonstrate not only short-term impact but also sustainable momentum for continued growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IMPACTABLE demonstrated strong and well-structured project management throughout the entire process. Their approach to planning was clear, organized, and strategically aligned with our objectives. The proposed structure was presented in detail at the beginning of the project and was implemented exactly as outlined.

All deliverables were completed on time and within the agreed timelines. Their team was prompt, proactive, and consistent in communication, ensuring that we were informed at every stage of the project.

They were highly responsive to our needs, addressing questions and adjustments quickly and effectively. During both the pre-planning and execution phases, they remained flexible and open to refinements, making data-driven changes to optimize results. Their ongoing follow-ups and performance reviews helped us continuously improve outcomes.

Overall, it was a very positive experience working with IMPACTABLE. Their professionalism, responsiveness, and commitment to achieving strong results made the entire project smooth, understandable, and ultimately successful.

What was your primary form of communication with Impactable?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about this company was their high level of professionalism, deep industry knowledge, and genuine team-oriented approach. From the beginning, they demonstrated a clear understanding of our objectives and worked collaboratively with us to align strategy and execution.

Their expertise was evident in the way they translated planning into measurable action, allowing us to see tangible progress and continuous improvement throughout the project. The results were not only clearly documented but also consistently optimized to ensure ongoing success.

Their commitment to teamwork and performance-driven results truly set them apart and played a key role in helping us achieve our established goals.

Are there any areas for improvement or something Impactable could have done differently?

At this time, BEKO TECHNOLOGIES is very pleased with the work delivered and the results achieved so far. The workflow has been smooth, well-organized, and aligned with our expectations. We have not identified any areas that require significant improvement.

The IMPACTABLE team has been stellar to work with, demonstrating professionalism, responsiveness, and a strong commitment to performance. Their collaborative approach and focus on delivering measurable results have made this a very positive experience for us.

Overall, we are highly satisfied with both the process and the outcomes, and we look forward to continuing this successful partnership.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a cleaning products company.

Describe what your company does in a single sentence.

Our company manufactures and sells cleaning, sanitizing, and deodorizing products that are designed to be effective and safer than harsh caustic cleaners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Expand brand awareness in the industrial cleaning space
• Target specific industrial audiences with informative content
• Provide engagement data & analytics, capture leads

SOLUTION

How did you find Impactable?

Referral

Why did you select Impactable over others?

• Pricing fit our budget
• Referred to me

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactful helped our brand establish a robust, digital marketing strategy to expand our presence in the U.S. market and build trust through thought leadership and document ads. Impactable was responsible for developing our LinkedIn Ads: setting up demand gen campaigns based on educational content and retargeting motion to capture ICP-fit website visitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ad views, ad/post comments &  shares, web traffic, customer DMs and lead captures through our website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impactful provided regular bi-weekly campaign updates. At the end of each month, my account rep Laura provided detailed analytics including recommened actions and tactics to improve results going forward. They were constantly monitoring and tweaking our ad performance and making helpful suggestions to improve creatives. When our creative assets get stale, the team at Impacetful assisted in refreshing our content and provided suggested copy/graphics for us to use to avoid ad fatigue. They monitored spend to keep us within budget and Laura is always repsonsive if we have any questions or feedback about our campaign performance. 

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

Impactful doesn't just dump a bunch of data on us, they take the time to analyze the data - provide helpful dashboards to cut through the noise and quickly highlight what's working (and what isn't). It's a great overview I can easily share with executive management to bring them up to speed quickly. and they are willing to pivot when something isn't performing. Every month Impactful provides suggested actions for improvement. They were constantly tweaking campaigns to maximize outcomes.

Are there any areas for improvement or something Impactable could have done differently?

The only thing they can improve on - and they continue to do so over time, is to learn more about our brand and our business.  I do like that I've been working with the same account rep (Laura) as my main point of contact for a year or more and she is a lot more familiar with our brand now then wehn she joined our team. This kind of knowledge develops overtime. She's still learning about our chemistry - but I appreciate that Impactful doesn't switch reps on me constantly like some agencies do. I've only had 2 account reps in the 3 years we3've worked with them, which is nice. 

BACKGROUND

Please describe your company and position.

 I am the Marketing Channel Manager of an other industries company 

Describe what your company does in a single sentence.

We are an electronic data capture (EDC) software provider for clinical trials

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Reset LinkedIn Ads strategy to drive qualified action vs. empty lead gen
• Scale Google Ads keyword strategy and spend

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

Thought leadership and knowledge of LinkedIn platform

How many teammates from Impactable were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• LinkedIn Ads – Impactable helped us re-design our ads funnel on LinkedIn with the goal of driving more valuable action from prospects that results in real business opportunity. Key deliverables included strategy mapping, audience development, and setup/ maintenance in Campaign Manager. 
• Google Ads – Impactable managed campaign spend and performance, helped us expand keyword targeting, and supported the launch/monitoring of display campaigns 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

5 MQLs with LinkedIn ads as converting touch in 2025 vs. 0 in 2024

129 MQLs with paid search as converting touch 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Impactable team was always avaiable to support us, prepared for meetings, and ready to jump on new projects. 

What was your primary form of communication with Impactable?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of knowledge accross the Impactable team about the LinkedIn Ads ecosystem, and what levers to pull to achieve specific goals, is very impressive. They're always bringing new ideas to the table, and steering us in the right direction to keep ongoing campaigns fresh.

Are there any areas for improvement or something Impactable could have done differently?

Overall, we were satisfied with the level of strategic guidance and hands-on support Impactable provided for our ad channels. But, our account was shifted to 3 different campaign managers throughout the year, which made it more challenging to maintain positive momentum. 

BACKGROUND

Please describe your company and position.

I am the Marketing Operations Manager of Strategic Coach

Describe what your company does in a single sentence.

Strategic Coach is a global business coaching company that helps entrepreneurs clarify their strategy, strengthen execution, and build businesses that support long-term success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Gain transparency and strategic clarity across paid channels
• Find a proactive partner, not just an execution vendor
• Effectively support a complex, global B2B marketing strategy

SOLUTION

How did you find Impactable?

Referral

Why did you select Impactable over others?

Referred to me

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable provided integrated multi channel advertising management across LinkedIn, Meta, and Google, along with ongoing strategic consulting. Their scope included campaign planning, execution, optimization, and performance analysis, supported by consistent reporting and weekly communication.

Key deliverables included regular performance reports with clear insights, proactive strategic recommendations, and guidance beyond ad execution, such as landing page localization and regional messaging adjustments. Impactable also supported global B2B campaign alignment to ensure messaging resonated across international markets while maintaining brand consistency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most meaningful outcomes were improved transparency, consistency, and effectiveness across our paid marketing efforts. Impactable established a dependable reporting and communication cadence that gave our team clear visibility into performance, decision making, and long term strategy across LinkedIn, Meta, and Google.

From a performance standpoint, campaigns became more aligned with regional and market specific needs, resulting in more cohesive global messaging and stronger engagement across international audiences. Internally, the partnership significantly increased confidence in our paid media strategy and improved cross team alignment by ensuring everyone understood both results and rationale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impactable demonstrated excellent project management throughout the engagement. Deliverables were consistently provided on time, and communication was clear, organized, and proactive. Steven Doub maintained a reliable weekly cadence that kept projects moving forward and ensured our team always knew priorities, timelines, and next steps.

They were highly responsive to our needs, quick to adjust based on feedback, and proactive in identifying opportunities or potential issues before they became problems. Overall, their approach made the engagement smooth, efficient, and easy to manage.

What was your primary form of communication with Impactable?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Impactable was their strong execution with thoughtful, business-level strategy. They didn’t just manage campaigns, they took the time to understand our goals, our audience, and how paid media fits into the bigger picture of the business.

Their proactive communication and willingness to offer insights beyond the immediate scope of work made them feel like a true extension of our team rather than an external vendor. That level of partnership and strategic thinking is rare and made a meaningful difference in how we approached our marketing.

Are there any areas for improvement or something Impactable could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am an Executive of QuickReply

Describe what your company does in a single sentence.

We help e-commerce businesses sell more via buyer engagement on WhatsApp

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Get Meetings from LinkedIn
• Get Traffic to Demo Bookings Page

SOLUTION

How did you find Impactable?

Linkedin

Why did you select Impactable over others?

• High ratings
• Pricing fit our budget

How many teammates from Impactable were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Impactable based on videos their founder Justin keeps posting on LinkedIn. The videos shows how much knowledable he is and how he is getting leads for his own business in $2000 spends per month. 

Thier Sales person promised similar great results and assured how everything will work.

But the reality starts once you go live. The main guy Justin is just not there ever. We had ZERO (0) interactions with him. He has a team and the team is handed over a Standard Operating Procedure whic his like this
 - Setup campaigns, Go live and Forget
 - No optimizations until 3 months
 - If customer asks, why nothing is working - reply on email saying "It takes 3 months for data to be enough to do anything"
- Ignore customer requests about a meeting where customer will ask why things are not working out.
- They promise monthly reports, but all they do is you get a consolidated reports of clicks, spends etc which is already there on LinkedIn's own Ad Manager. There is ZERO (0) insights from Impactable team.

We were there with them for 1.5 Months and we had ZERO (0) meetings booked and their team was not even bothered. They said wait for 3 months completion before expecting anything.

If a business can wait for 3 months, they can just do SEO & Content. Why would they need to pay for Advertising. 

I would have rated it -1 star

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of Meetings booked per month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver just setup once with 0 optimizations. 
They avoid any meeting requests even when their plans promise one meeting per month minimum and their sales person agreed for extra meetings if Ads are not working

What was your primary form of communication with Impactable?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to ignore your goals and behaving like robots who are trained to push projects without doing anything

Are there any areas for improvement or something Impactable could have done differently?

They are misaligned with our objectives.
At the time of Sales, they could have said we will not be able to get you any meetings from LinkedIn for next 3 months and I would have planned something else. Their founder Justin could have been involved and supervised the project.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Trafiki.

Describe what your company does in a single sentence.

We are a brand agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Drive Leads

SOLUTION

How did you find Impactable?

linkedin

Why did you select Impactable over others?

self promotion

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were sold the dream that we would receive leads from companies that needed help with Google Ads. The goal was simple. We would get leads from companies that were struggling to run profitable google ads campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcome was, to be frank terrible. We were promised leads from the campaign, we spent in excess of $12000 on ads and received 4 leads. None were any good. It was a disaster. Our account manager blocked us when we complained. Along with the frontman Justin and the CEO Joshua.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No, they did not deliver on time. When they created assets they were terrible. We had to create our own assets and they used them instead. Our account manager would never take any responsibility for poor performance. 

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

The only thing I found impressive was the way they advertise themselves. They have a front man Justin who is very convincing, he is all over Linkedin promoting how they great they are. This could not be further from the truth. We had our account audited by Linkedin and a third-party agency, both confirmed they wasted all our money.

Are there any areas for improvement or something Impactable could have done differently?

Yes refund my money and when a problem arises do not simply block the client and hope they go away.

BACKGROUND

Please describe your company and position.

I am the Performance Marketing Manager 

Describe what your company does in a single sentence.

Legal Contract Lifecycle Management Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Generate Leads
• Create Brand Awareness
• Develop New Creative for LinkedIn

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

• High ratings
• Good Website

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactble came on board when we lost our in-house LinkedIn strategist. They were to reboot the campaign, drive more leads, develop new campaigns for LinkedIn, and create an effective retargeting campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impactable spent a lot of money, regularly going over budget, and delivered pathetic results. Our rep Brian said it best, "we said we were gonna do it, and we didn't." They got customer names wrong in testamonial ads, ignored our creative guidelines, and were completely unprepared for every meeting after the sales cycle.

Our final call was embarassingly bad to the point where we removed them from our Campaign Manager before the end of the call to prevent Impactable from touching our LinkedIn Campaign again. The first two ads we ran after terminating the contract out-performed everything Impactable did.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impactable didn't deliver, late or on-time. We never got a creative tracking sheet, we had to constantly invite new sub-contractors because nobody from the core Impactable team seems to do any hands-on campaign management, and the ads we finally received from Impactable were terrible.

The worst partwas the targeting - our pain point ad group for legal professionals somehow was targeting Wiccan bodybuilders interested in botany and dating apps (I wish I were making this up or on Punk'd, but instead spent over $50k on Impactable nonsense).

What was your primary form of communication with Impactable?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am very impressed by how uniquely incompetent Impactable was. I can't find a single thing they did post-sales that was competent. I'll send you the screenshots if you want a laugh.

Are there any areas for improvement or something Impactable could have done differently?

Impactableneeds to re-allocate resources from the sales side to the services delivery side. Everything was bad - the testamonial ads mis-naming our customers, the complete disregard for our brand guidelines, and the total lack of reporting or responsibility.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager at CQL. We’re a digital agency that works with B2C and B2B clients, and we’ve been in the business for eight years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We needed an expert in LinkedIn advertising. We wanted to increase our brand awareness and Linked followers. We required strategic guidance to define the best approach for our advertising.

SOLUTION

What was the scope of their involvement?

Impactable manages our LinkedIn marketing. Initially, Impactable provided us with consultancy services for around two months. We used to have calls where we reviewed all our accounts, and Impactable made strategic recommendations. After 2-3 months of consultancy, we asked Impactable to manage our campaigns completely.  

Now, Impactable manages all our ads and optimizes them to ensure we target the right people. Impactable provides our end clients with the respective onboarding documents and sends us reports with the campaigns’ results. These reports allow us to provide specific information about our end clients’ best potential targeted leads.

Impactable sometimes helps with the ads’ copywriting, and our in-house designing team creates the graphic assets following Impactable’s specifications. After we design the ads, Impactable uploads them with the respective text. 

What is the team composition?

Initially, I only had one main point of contact with Impactable. As our company grew and our relationship with Impactable transformed, they assigned us a new account manager. We also work with another teammate from Impactable who reaches out every couple of months. 

How did you come to work with Impactable?

We found Impactable on LinkedIn through a series of video ads they made. The videos seemed professional, and I contacted Impactable to ask what they could do for our company. 

How much have you invested with them?

We’ve spent over $10,000 with Impactable.

What is the status of this engagement?

We started working with Impactable in June 2022, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The main metrics we look at are our ads impressions and click-through rates. Impactable helps us target the right audience for our industry. 

How did Impactable perform from a project management standpoint?

Impactable’s timeliness is excellent. We communicate through virtual meetings and LinkedIn messages. Getting in contact with Impactable is easy, and we can reach them anytime because they’re always online running campaigns. We also communicate through Loom and email. 

We meet with Impactable every two weeks to check the performance reports and discuss our project’s next steps. 

What did you find most impressive about them?

Impactable’s expertise impresses me the most — we noticed it from the advertising they made for their brand before we started working with them. Handing over our LinkedIn marketing to Impactable has been really beneficial for our company. 

Are there any areas they could improve?

I’d like it if Impactable would inform us precisely what they’re working on each month. They always answer my questions, however, it’d be nice for Impactable to provide that information upfront. 

Do you have any advice for potential customers?

I recommend reflecting on your organization’s capabilities before reaching out to Impactable.