Impactable

BACKGROUND

Please describe your company and your position there.

Chief strategist at Who's Mailing What. WMW scans thousands of physical direct mail advertisements each month and identifies the key decision makers responsible for creating and managing these campaigns. WMW tracks more than 25,000 advertisers across multiple industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency, and what were your goals?

Our goal is to help direct marketers and direct mail service providers learn about our capabilities. We were seeking experts in Account Based Marketing and LinkedIn, since LinkedIn is our most effective new business channel.

SOLUTION

How did you select this vendor and what were the deciding factors?

We tried several onshore and offshore vendors previously. While some were good, none provided the full range of expertise we were seeking. Impactable offers not just LinkedIn services, but also manages other digital ad channels. Our biggest challenge was that we needed to activate our highly targeted custom audience we developed internally.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We use Impactable to manage LinkedIn ads, LinkedIn connection requests, as well as our full digital campaign strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the founder, as well as two other top team members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team identified a number of improvements that reduced our cost per demo meaningfully. In fact, we are so thrilled that we invested in their business.

How effective was the workflow between your team and theirs?

Impactable has well developed processes for each service they provide.

What did you find most impressive or unique about this company?

You can find LinkedIn connection management services. You can find digital ad campaign management services. It is very difficult to find a cost effective and highly skilled LinkedIn advertising management firm. And it is almost impossible to find one that does all of the above.

Are there any areas for improvement or something they could have done differently?

We like to be "hands on". They are still developing the software to allow clients to use their tools directly. But the early versions we have had access to look very promising.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

We needed a small team to help us manage LinkedIn Lead Generation for our client. We hired Impactable to create awareness and lead gen ads as well as to create and optimize campaigns in LinkedIn.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them based on their expertise in LinkedIn. It was clear they had experience and a strong process. Their fees are also very reasonable.

Describe the project in detail and walk through the stages of the project.

This has been a long term engagement where we helped onboard Impactable to enable them to better understand our client and their audience. They came up with a methodical plan on what the approach should be.

Over time, the plan has been refined based on what's worked and hasn't worked as well as our client priorities. Impactable has been in charge of the execution of the plan as well as reporting.

How many resources from the vendor's team worked with you, and what were their positions?

We've interfaced with 1 senior member, however there may be other members working in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Awareness and CPL numbers have been consistently strong.

How effective was the workflow between your team and theirs?

They've been very accessible and communication has been easy. They've also been available for client calls when necessary.

What did you find most impressive or unique about this company?

They got a strong process, but they were open to feedback and changed things if something wasn't working.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and your position there.

I'm the owner of a digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

We hired Impactable to build, deploy and manage ongoing LinkedIn paid advertising campaigns focused on driving sales and new leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I initially found Impactable on Upwork. We had a great discussion, they understood our needs, and their pricing fit our budget perfectly. We decided to move forward using Upwork for the first few months and then after a very successful completion, we moved to a direct retainer with them.

Describe the project in detail and walk through the stages of the project.

Impactable was hired to create a LinkedIn paid advertising strategy for one of our clients, a wholesale book provider. Our goals were to

• generate new revenue from the platform
• acquire new leads in our marketing funnel.

We provided the copy/creative and Impactable executed the strategy, campaign creation/deployment and ongoing management, all while providing weekly progress reports with key insights and recommendations.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Justin from Impactable as he was my main point of content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very satisfied with the results from Impactable's team. This was a first trial on LinkedIn for this client and they were able to begin generating revenue from the platform shortly after launching the campaigns, leading to a positive ROI and establishing a successful advertising model.

How effective was the workflow between your team and theirs?

Excellent. Couldn't be easier. We would provide the creative/copy, our main objectives and insights on our target audiences, and Impactable would get to work IMMEDIATELY. I was continuously impressed with just how fast they were able to deploy campaigns and anytime we requested an update or change, there was never any pushback and their team handled it flawlessly and in record time. It's rare to see an agency that works this efficiently and it was greatly appreciated.

What did you find most impressive or unique about this company?

Two components:

1. Their expertise with LinkedIn advertising. LinkedIn can sometimes be difficult even for the experienced digital marketer, but Justin and his team knew the ins and outs of the platform and algorithm better than anyone I've come across before. This knowledge consistently shined throughout the work they provided and was instrumental in leading our campaigns in the right direction. They truly are LinkedIn experts.
2. Response/Turnaround times: As noted earlier, we were blown away at how efficient they were. Anytime we needed to deploy a new campaign or make a change to an existing one, it was done incredibly quickly and without error. No pushback. No requests for additional time. I simply sent a request, Justin would reply quickly saying they were on top of it, and I knew it would be done right and also done fast. Their ability to do this time and time again was such a huge value add.

Are there any areas for improvement or something they could have done differently?

No. We were pleased with every facet of the services provided.

BACKGROUND

Please describe your company and your position there.

I am the founder of Pneuma Media. I lead our day to day sales activities which directly include our LinkedIn Strategy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

I hired Impactable to help us with our overall LinkedIn Sales Strategy, from how to retarget customers with paid ads to our automated message sequences

SOLUTION

How did you select this vendor and what were the deciding factors?

I found this vendor through LinkedIn, and chose them because of their education first sales approach, and the systems and processes they had as a company which made everything smooth for us as a company

Describe the project in detail and walk through the stages of the project.

In short, we worked with Impactable to review our ICP, our messaging standards, our offerings as a company, and how they all fit together into a LinkedIn strategy. We talked about automation, and LinkedIn ads as well, and how those played in to the mix. From there, the Impactable team wrote our sales script to use for our LinkedIn messages. After approved by me, they set up the campaigns, and we were live! I worked with them for over a year, and their management of the projects were great.

I enjoyed getting updates and the easy access I had with their team.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with one account manager, and a few strategists behind the scene. Their team, to my knowledge, is large, but I liked the fact that their strategists/team members worked with me in a more 1:1 fashion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have quite a few inbound deals, which meant the engagement was VERY ROI positive. We also used Impactable's messaging elsewhere in our company and had great feedack

How effective was the workflow between your team and theirs?

It was very effective. Our team believes in async communication, and Impactable did a great job working with us in that fashion

What did you find most impressive or unique about this company?

Their speed and knowledge were impressive. Things happened quickly and effectively!

Are there any areas for improvement or something they could have done differently?

I don't really believe so. I knew exactly what I was getting when we hired them, and the deliverable, if anything, was better than what was pitched.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of eSpark

Describe what your company does in a single sentence.

eSpark helps businesses sell and grow on Amazon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Book more sales calls

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable developed and executed an advertising strategy for eSpark on LinkedIn. They created messaging, designed graphics, promoted our newsletter, and targeted our ideal client on the platform. They reported to us weekly with insights and progress made so far.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More sales calls booked with qualified leads
• An increase in newsletter subscribers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impactable reported to eSpark weekly via email and included a video report and a dashboard with all our trackable metrics. They were always on time, and if we needed anything or had questions unrelated to the weekly emails, they were quick to respond with detailed explanations.

What was your primary form of communication with Impactable?

• Email
• Messaging App

What did you find most impressive or unique about this company?

They had an incredible amount of knowledge on how to advertise effectively on LinkedIn and were always timely with their responses.

Are there any areas for improvement or something Impactable could have done differently?

No

BACKGROUND

Please describe your company and position.

I am an executive at Spark Recruiting

Describe what your company does in a single sentence.

We market our clients open roles to the labour market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• lead gen
• brand awareness
• amplify our story

SOLUTION

How did you find Impactable?

• Online Search
• Other

Why did you select Impactable over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a brand awareness campaign that funnels to a retargeting strategy to nurture the funnel towards demand generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversions (leads)
• follower growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

very responsive and good at communicating changes/reports. Deliverables are ongoing.

What was your primary form of communication with Impactable?

Email or Messaging App

What did you find most impressive or unique about this company?

Their content really caught my eye. Seemed very knowledgeable about LinkedIN Ads and their business was almost entirely run off ads themselves.

Are there any areas for improvement or something Impactable could have done differently?

since we have signed on they have made investments in more creative services that I would think help round out their offering/service.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of a B2B SEO and web agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable, and what were your goals?

We use Impactable as a trusted B2B linkedin ads agency for ourselves and clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Impactable through their founder (Justin) and his educational LinkedIn content and YouTube channel.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We recommend Impactable to any prospects or clients who need a solid partner for LinkedIn ads.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with 3-4 team members so far.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Clear communication from the start, fair rates, good support and output.

How effective was the workflow between your team and theirs?

Solid communication for client updates and works.

What did you find most impressive or unique about this company?

They practice what they preach.

Are there any areas for improvement or something they could have done differently?

Great service.

BACKGROUND

Please describe your company and your position there.

I oversee digital marketing efforts for a healthcare services company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable?

We tasked the Impactable team to generate leads for us through multiple Linkedin Ads placements

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose the Impactable team based on their experience and proposed strategies to help us grow our business.

Describe the project in detail and walk through the stages of the project.

We started running Linkedin Ads in feed to a couple of different audiences to build the top of the funnel. After about a month or so we refined our targeting and UX which resulted in an increase in quality leads. This strategy complemented our DM campaigns as there was high overlap in the audiences.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two different people, one who was in charge of our Linkedin feed Ads strategy and one who handled our DM campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Throughout the 6 month relationship we were able to fill our pipeline with high quality leads and have secured agreements with some large players in our space.

How effective was the workflow between your team and theirs?

Communication between the teams was seamless. I appreciated the quick responses from the Impactable team and found the weekly video reviews to be very helpful.

What did you find most impressive or unique about this company?

The communication was very tight and any pivots to our strategy were made almost immediately.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Evermed's mission is to amplify the impact of education. In other words, we'd like to create a future in which every healthcare professional in any part of the world has access to a world-class medical education, independent of age, race, nationality, economic situation and any other perceived difference. We do that through developing industry specific softwares for Pharma companies so called "Netflix for HCPs" so they can educate doctors globally. My position is Senior Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable?

We hired Impactable for our Linkedin Outbound Services and also Linkedin ADs consulting services. Project lasted for 2 years after we decided to bring this inhouse and built internal capabilities - company started growing so we were able to bring this in house.

SOLUTION

How did you select this vendor?

We got recommendation for Justin Rowe who is co-founder of Impactable.

Describe the scope of their work in detail.

Set up and maintenance of the Linkedin Lead Generation Outbound Funnel that brought our company 25 Discovery Calls a week - which is BEST IN CLASS standard comparing to all the benchmarks.

What was the team composition?

Account Manager, Strategist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Phenomenal funnel conversion more than 5% 25 discovery calls per week Great expertise in Linkedin ADs

How effective was the workflow between your team and theirs?

It was super effective

What did you find most impressive about this company?

They showed a passion for marketing and LinkedIn Advertising. Willingness to always help and support our business. Great results!

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the Founder of a Career Coaching and Resume Writing Service company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

LinkedIn Ads strategy, from setup, to optimization to retargeting.

SOLUTION

How did you select this vendor?

They created a lot of educational and valuable content on LinkedIn on how to effectively use Linkedin ads without trying to oversell their services in their content. I also had a few conversations with Justin Rowe their Founder/CMO and was always happy to give me a bit of advice without ever asking for a sale or being annoyed with my questions. Finally their prices were affordable and within my budget.

Describe the scope of their work in detail.

5 Session Engagement. Crafting out a LinkedIn and Google Cold Ads strategy with a LinkedIn and Facebook retargeting strategy.

What was the team composition?

I worked closely with the Director of Digital Ads through multiple 1 hour strategy calls to get my LinkedIn ads up and running and tracking properly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Cost Per Click is affordable and having respectable CTRs for most of my ads building out my retargeting audience.

How effective was the workflow between your team and theirs?

Helpful and was willing to answer questions via Email if I was stuck on something.

What did you find most impressive about this company?

We are impressed by their content marketing strategy and how the founder is constantly active on LinkedIn sharing his insights and strategies.

Is there any area for improvement or anything that could have been done differently?

Nothing I can think of at the moment.