Searchbloom

BACKGROUND

Please describe your company and your position there.

HECS produces patented technical apparel for the outdoor industry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom, and what were your goals?

We changed from an inept company who had designed our website which was supposed to be the life blood of our direct to consumer brand. that website was far from optimized and could be described as barley functional at best.

Searchbloom took our site and in less that 2 weeks had it working better than ever at an extremely low cost to us. Now we are moving forward with other cost effective fixes and our sales are through the roof. Searchbloom development gets my highest endorsement!

SOLUTION

How did you select this vendor and what were the deciding factors?

We found out that Searchbloom was the leader in online direct to consumer businesses and was actually the most feared competitor to our previous company. We soon found out why our former marketing company felt that way!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The Searchbloom "Red team" took full control of our website and very quickly transformed it from a hot mess to a fully functioning selling platform that is now creating sales at a level we have never see before.

How many people from the vendor's team worked with you, and what were their positions?

The Searchbloom team is diverse and well versed. Our project manager is our main point of contact but there were several other awesome people who helped along the way

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

our website now works flawlessly and when there are small issues that come up they are always resolved quickly and painlessly.

Describe their project management style, including communication tools and timeliness.

weekly meetings with detailed minutes assure deadlines are always met and projects stay on track and on budget.

What did you find most impressive or unique about this company?

their professionalism and how fast learned all about our business.

Are there any areas for improvement or something they could have done differently?

Not so far! We are completely happy!

BACKGROUND

Please describe your company and your position there.

Our company is a development platform to create custom, native mobile applications. I am the head of marketing and we are a lean & mean team that looks to maximize our output with trusted partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom, and what were your goals?

We decided to work with Searchbloom on our PPC and organic growth strategy. We needed help expanding our awareness footprint and Searchbloom's hands-on approach was a perfect fit for our needs. We needed help with strategic planning as well as tactical execution.

SOLUTION

How did you select this vendor and what were the deciding factors?

Searchboom has the credentials that prove their ability. But the deciding factor was the people. We have had a wonderful experience working with Matt and the entire Searchbloom team. They craft a customized plan and meet with us frequently to provide insights, action plans, and even push back against some ideas we have. It is a true partnership.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I'd prefer to not discuss the details of our engagement at this level of granularity.

How many people from the vendor's team worked with you, and what were their positions?

We regularly work with Matt on the Searchbloom team, but our engagement has involved their entire team. We have executive alignment, which has been reassuirng.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Would not like to answer this.

Describe their project management style, including communication tools and timeliness.

The communication has been exceptional. We meet bi-weekly to review progress, reports, and action plans. In addition, the Searchbloom team has created multiple dashboards to be completely transparent. They even worked with our data team to create a dashboard on our tooling, which is over and above our expectations. They always accommodate our needs and make sure everything is current and clear.

What did you find most impressive or unique about this company?

The personal relationships. PPC and SEO can be a black box and with enough money, you can drive results. But Searchbloom has taken our needs and approach to heart, crafting a specific plan of attack that fits everything we need.

Are there any areas for improvement or something they could have done differently?

Nothing. We're just getting started!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a glassware business located in Florida.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We wanted Searchbloom to help us with our SEO efforts.

SOLUTION

What was the scope of their involvement?

Searchbloom is currently managing our SEO engagement and strategy.

What is the team composition?

I work with two people, including their owner and one of their product managers.

How did you come to work with Searchbloom?

I found them on Google.

What is the status of this engagement?

We began working together in December 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to them, we've been able to rank in four more keywords.

How did Searchbloom perform from a project management standpoint?

So far, their project management process has been good. We mainly communicate through email and Zoom.

What did you find most impressive about them?

They go above and beyond in their efforts.

Are there any areas they could improve?

I have nothing to add here.

BACKGROUND

Please describe your company and your position there.

I am the Demand Marketing Manager of a large homecare agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom, and what were your goals?

We brought them on as a partner to help us revamp our SEO efforts, reorganize our webpage structure and provide guidance.

SOLUTION

How did you select this vendor and what were the deciding factors?

This company was very responsive from the start and the team seemed eager to help us with our website needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Search Boom worked with us to identify issues we would like to address. We then created a detailed implementation plan for the changes we aligned on. The Search Bloom team has been very communicative throughout the project process.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a development team, their design team, and 2 project managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to identify and remove over 80 unused pages that we found were harming our rankings.

Describe their project management style, including communication tools and timeliness.

We use Monday.com as a CRM tool to track our project progress. Our project manager, Frank, makes these helpful video walkthroughs of all the changes he makes. It makes communication between meeting times so efficient.

What did you find most impressive or unique about this company?

Their communication has been so appreciated throughout the course of our project plans.

Are there any areas for improvement or something they could have done differently?

When making chages in a dev site environment, I wish that they would review the site more and find any UX issues before sending to me.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager for the Bradley Center for Grieving Children & Family.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We needed help with our website.

SOLUTION

What was the scope of their involvement?

Searchbloom maintains our website. They make sure it’s secure and safe. If I need to make a change to the site, they take of that as well. For example, if I get an email that says a plug-in is out of date, they’ll fix it.

What is the team composition?

I work with Jeremy (Director of Development).

How did you come to work with Searchbloom?

Our executive director was looking for help with our site and they were referred to us by another organization.

How much have you invested with them?

We spent $250 per month.

What is the status of this engagement?

We started working in February 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re very helpful. I can call Jeremy and he’ll make changes on the same day for me.

How did Searchbloom perform from a project management standpoint?

We communicate via phone and email. I never need to remind Jeremy when I need something done. It’s been an all-around positive experience for us.

What did you find most impressive about them?

They do the work in a timely manner. They’re very kind and friendly.

Are there any areas they could improve?

No, nothing comes to mind. They’ve done a great job so far.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a jewelry store specializing in custom jewelry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We brought them on to redo our website and handle our SEO. We’re in a pretty competitive field, especially in San Diego.

SOLUTION

What was the scope of their involvement?

First, Searchbloom completely redid our website from scratch. They also helped us redo our blogs and images. Their team added a lot of keywords within the website so we’d show up in more searches. They also helped us select the keywords that’d be the best to use. Additionally, Searchbloom has helped us establish our Google My Business so we could start collecting reviews and doing regular updates.

What is the team composition?

We have three individuals working on web development and two working on SEO.

How did you come to work with Searchbloom?

We found them through Clutch. We worked with a lot of local companies but it wasn’t working out. There was a lot of overpromising and underdelivering. We decided to go a little more national and hired Searchbloom.

How much have you invested with them?

We’ve invested about $50,000.

What is the status of this engagement?

Our ongoing engagement started around June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re receiving more traffic come in through our website and contact form. On Google, we’re now appearing on the first page for some of our keywords. Our reviews on Google have also helped a lot.

How did Searchbloom perform from a project management standpoint?

We typically communicate through phone and email. Searchbloom is very communicative and makes sure that we know what’s going on. They stay on top of everything. Anytime we’ve asked for something, we’ve never had to follow up. In fact, they usually follow up with us.

What did you find most impressive about them?

I’m so impressed with their responsiveness. What’s more, they’re so knowledgeable. When we’ve run into something we don’t know anything about, they’ve gone above and beyond to help us understand. Their team makes sure we know what they’re doing and why they’re doing it. They provide great constructive suggestions that show they’re invested in our success. Their team underpromises and over-delivers all the time.

Are there any areas they could improve?

No, there’s nothing that needs improvement.

Do you have any advice for potential customers?

Listen to their ideas and trust their knowledge. We all read a lot about different SEO methods on the internet. Sometimes, it’s not always right. Trust that Searchbloom knows what they’re doing.

BACKGROUND

Please describe your company and your position there.

We are a boutique retailer of premium baby products. I am stakeholder in the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom, and what were your goals?

We hired Searchbloom for PPC. Our goal was to immediately improve ROAS and Ad to Spend of course.

SOLUTION

How did you select Searchbloom and what were the deciding factors?

Ultimately, I felt they would employ thoughtful and custom tailored PPC strategies to our account and not just canned tactics. Matt asked very smart questions about products and categories in our catalog most important to us and introduced several ideas and plans of action even before we signed on.

I felt like they were listening from the start.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Searchbloom was charged with bringing up our ROAS within 1-2 weeks time with less budget than our previous agency to start. We took the risk and switched PPC agencies at the start of the black friday/holiday season.

Immediate approach was to develop a short list of target products and hyper focus. The approach now has been to pull out and organize our catalog of top performing brands to better direct spend at-will.

How many people from the vendor's team worked with you, and what were their positions?

Matt Hickman, PPC Team Lead has been our primary contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Searchbloom delivered more than expected immediately and continue on an average upward tick. While every day/week/month is varied in performance, I believe the positive outcomes will continue as Matt's focus is to lay a foundation for budget to be used wisely and precisely.

Describe their project management style, including communication tools and timelines.

Matt is a great communicator and keeps us on target on an ongoing basis. We touch base regularly and it's clear that Matt and team actively monitors and adjust our campaigns for the most effective outcome. He continues to be mindful of our overall business goals and keeps us organized.

A custom dashboard was created for us so we don't have to weed through Google Analytics to gather basic information.

What did you find most impressive or unique about this company?

Their willingness to communicate often and work at our level. As a resource constrained team, we rely on the experts to provide guidance and information in this area. Matt has brought creativity along with the expertise to deploy ideas quickly.

Are there any areas for improvement or something they could have done differently?

What would be helpful is more data on the competition.

BACKGROUND

Introduce your business and what you do there.

I’m a co-owner of MonsterHousePlans.com. My husband’s the website’s other owner. He’s an architect, and I have a background as a realtor. The website sells blueprints of house plans.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

When Google changed their algorithm, we dropped from the first to the third page of search results. We sought a partner for SEO and PPC campaigns to increase our placement in search results.

SOLUTION

What was the scope of their involvement?

Searchbloom initially recommended changes to our website to help increase traffic. Their team completely redesigned the UI and included the necessary, industry-specific information we provided to them. They organized all of the information and areas of our website that confused users.

Searchbloom also manages SEO and PPC initiatives using Google Ads. They’re providing ongoing support and services.

What is the team composition?

We mainly interact with three people, including Matt (PPC Team Lead). During the redesign project, we worked with a designer too. 

How did you come to work with Searchbloom?

We found them online after working with 4–5 other companies that didn’t produce results. When we spoke with Searchbloom’s owner, we felt that their team could help us achieve our goals.

How much have you invested with them?

So far, we’ve spent $140,000 on their services. We spend about $4,000 a month on SEO initiatives. Our ad spend varies between $1,500–$2,500 per month.

What is the status of this engagement?

We began working together around April 2019, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re testing the website, so it’s not yet live. However, we doubled our traffic and revenue last year without increasing our spend due to Searchbloom’s thoroughness. We’ve experienced an increase in emails, calls, and sales. Our return on ads is wonderful too. Their team works tirelessly to fine-tune the campaigns and makes great suggestions.

How did Searchbloom perform from a project management standpoint?

We have bi-weekly calls during which we share screens. We also communicate via email. They do a wonderful job with project management.

What did you find most impressive about them?

Searchbloom’s performance sets them apart from their competitors. Their team takes excellent care of us and adds value to our business. They’re dedicated and engaged.  

Are there any areas they could improve?

No, I only wish we could meet in person.

Do you have any advice for potential customers?

They deliver on their promises.

BACKGROUND

Please describe your company and your position there.

I'm the Sole Proprietor owner of Web Designs Palm Beach a complete web presence agency. We do it all from any kind of on-site dev/design to any kind of off-site designing and SEO, PPC, I.T., Social Media Management, on and on.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

A head-to-toe full site and web presence audit.

What were your goals for this project?

To figure out this ranking and traffic declining enigma that was after 6 years of steady growth, steadily dropping.

SOLUTION

How did you select Searchbloom?

I met Cody Jensen CEO & Founder in one of my SEO groups, and THANK GOD I DID. You know how they say sometimes in life it's all about who you know <--------- this is that! :)

Describe the project in detail.

One particular client's site we had was in trouble and the ranks were decreasing in the minus of the +/- for over a month. We had never seen this after 6 years of working with this client. We were always steady if not climbing and always our +/- fluctuations correlated perfectly with normal internet rank volatility meters and therefore, were always brief fluctuations and even predictable. This was very different, however.

We knew something was wrong, really wrong, but it was beyond our scope. Then I met Cody CEO of Searchbloom and I qualified him very easily as the right man for a truly expert level deep dive head-to-toe audit. He met every promise and delivered, by my choice a 30-minute long video and as a bonus even through in a written PDF format for us to give to our client should we see fit. His analysis was superb, crisp, and clean and turned out to be true indeed; on the money across the board.

SEO strategy issues were found. Turns out we had thinned out the crawl budget too much with some overly aggressive geolocation link map systems, and in that sapped the overall crawl managment of the site. "this is my take on what he in general pointed out in the audit." We had quite a bit of cleaning to do; plenty of 301's, and even some 410s, and this actually did make the site equity more potent, as reflected by the reversal of the downward trend.

That's not all ... I believe "as this is no quote from Cody for he stayed precise and away from 'theory'" With all the Google Algo's being released in the months between November of 2020 and February of 2021, it appears Google's CVW promise is real, as what he ALSO found were many tech SEO/Site performance issues that were hurting PSI bad. Of course, anyone can go to GT Metrix or your PSI company of choice and find this out, but he went well beyond that in many ways.

So it turns out I believe that Google has been rolling out little by little the major Algo change promised in May 2020 and that their promised date is the date of completion not the date of the release, therefore had begun feeling it already. I say this because as I said it was years of no issues like this, and we had no "CONVERSION ISSUE" worries because we used a CDN to fix this client's UX related PSI issues, and therefore conversion rates matched a top PSI site even though PSI shows it wasn't top-notch PSI/CWV site. Tung twister!

It turns out this easy solution to a site built with the heavy use of plugins is no longer going to work, as LCP, FID, and CLS and the general CWV metric score itself are, in addition what Googles going to be looking at from now on. As suggested, for this particular site, an elite expert level DEV and quite a bit of $$$$, unfortunately, were needed to sort these issues out, and indeed everything Cody pointed out had been fixed = PROBLEM SOLVED! This story had a happy ending thanks to Cody and Searchbloom.

What was the team composition?

This was straight from the top. As I said sometimes it's about who you know, and I got lucky in having met Cody, therefore bypassing all such formalities and working directly with the CEO/Founder of Searchbloom. I'm truly honored and can't tell you how helpful this man and his team have been to me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ranks are normal again! Meaning steady or increasing.

How effective was the workflow between your team and theirs?

As streamlined as Streamlined gets.

What did you find most impressive about this company?

The CORPERATE CULTURE!!! As genrated, as they are, from the top, by Cody himself. "I'm sure he would site more people than he himself, but I only know Cody and he is the founder so ..." My God, what has happened in our industry? It's become so difficult to find industry expert's like Cody, his team and affiliates. There are no charlitins lurking anywhere near Cody that's for sure, and you can tell immediately upon engauging Searchbloom that your dealing with people that are real, driven by ethics, professionalism, integrity, and passion.

Are there any areas for improvement?

NO!

BACKGROUND

Please describe your company and your position there.

We're a specialty baby store with an emphasis on high-quality baby products. I manage our profiles thru our marketplaces, managing the listings and inventories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom, and what were your goals?

We hired Searchbloom to enhance our existing PPC profile, and build new campaigns to hyper-focus on our specialty brands. Our goals were to appear more frequently for high-profile brands and keywords, as well as see conversions for those listings.

SOLUTION

How did you select Searchbloom and what were the deciding factors?

Searchbloom was able to identify the areas we were not correctly set-up for, as well as provide us a mapped course of areas we could improve. They also quickly found solutions using newer tools.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

By creating campaigns that fit our products and brands, Matt, our Searchbloom PPC Team Lead was able to prioritize the areas were we could target. He created different campaigns to maximize the usage of our budget.

Sharing his goals, he was able to update us on the progress - keeping us updated with weekly calls, and reviewing new targets, conversions, and status and metrics of each campaign.

How many people from the vendor's team worked with you, and what were their positions?

We only worked with Matt, he is our PPC Team Lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen conversions for brands we had previously had trouble appearing, and had been repeatedly told would not be easily attainable with our budget.

Describe their project management style, including communication tools and timelines.

We have weekly Zoom calls with Matt. He provides us minutes afterwards. We also share a sheet, providing him with details on new promotions and subjects for new campaigns.

What did you find most impressive or unique about this company?

Matt .was able to quickly form campaigns and produce conversions on brands and keywords we had previously seen as unattainable. Matt is also able to find and quickly implement solutions to strategies that may not initially work.

They are very transparent, giving us recommendations and listing actions that will only help our business.

Are there any areas for improvement or something they could have done differently?

No, at this time they are delivering on their promise.