Accelerated Digital Media

BACKGROUND

Please describe your company and position.

I am the VP, Growth of Oar Health

Describe what your company does in a single sentence.

Oar Health is a direct-to-patient telehealth company that provides access to prescription medication that is proven to make it easier to drink less, or quit drinking altogether.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Accelerated Digital Media to accomplish?

• Manage Paid Search
• Drive Incremental Business Volume
• Increase Marketing Efficiencies

SOLUTION

How did you find Accelerated Digital Media?

Referral

Why did you select Accelerated Digital Media over others?

• Good value for cost
• Specific experience in our category

How many teammates from Accelerated Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Managed all search and shopping campaigns on Google Ads and Bing Ads
• Optimized bids, budgets, targeting, ad-copy & landing pages
• Performed keyword & competitor research
• QA'd conversion tracking & analytics
• Generated reports, insights & recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ADM were able to scale our investment into Search Engine Marketing by increasing both sales volume and marketing efficiency. Simply put, workign with ADM we were able to get a lot more sales, for less investment, allowing us to reinvest into new growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The ADM team are very methodical. They have a clear roadmap of items to be covered, which they work through consisently.

What was your primary form of communication with Accelerated Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We supply prescription medication for a serious (and heavily stigmaized) healthcare condition. ADM shows they have a deep understanding of the important nuance that goes into marketing our treatments.

Are there any areas for improvement or something Accelerated Digital Media could have done differently?

ADM is a small agency but I have not had that much exposure to their senior leadership. Their day-to-day team is very strong, however.

BACKGROUND

Please describe your company and position.

I am the Director of Growth of a healthcare company.

Describe what your company does in a single sentence.

Our company is building the premier healthcare company for people living with chronic conditions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Accelerated Digital Media to accomplish?

• Efficient scale on Paid Search
• Support our company with achieving desired CAC goals for the year

SOLUTION

How did you find Accelerated Digital Media?

Referral

Why did you select Accelerated Digital Media over others?

Pricing fit our budget

How many teammates from Accelerated Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Paid search campaign setup and optimization on Google, Bing and Apple Search
• Ad copy creation and testing for paid search 
• Establishing goals and aligning with KPIs provided by business
• Optimizing budget utilization
• Conducting detailed performance analysis
• Preparing comprehensive reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Efficient plaftorm CPA with high spend.

Scale spend on efficient tactics, such as Performance Max.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ADM consistently delivered projects within the expected deadlines. On occasions where priorities needed to shift, they proactively communicated with our team, ensuring transparency and alignment on timelines.
They maintained a strong connection to the business, demonstrating a clear understanding of the rationale behind our requests. This enabled them to effectively address our needs and provide tailored solutions that most of the time aligned with our goals.

What was your primary form of communication with Accelerated Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• ADM demonstrated exceptional expertise in the healthcare space, including a deep understanding of its unique advertising limitations and requirements. This knowledge significantly streamlined our planning process when collaborating with them.
• Their strong proficiency with the platform was evident, allowing them to navigate it effectively and maximize its potential.
• They conducted thorough performance deep dives, uncovering key trends and providing actionable insights to help improve our campaigns.

Are there any areas for improvement or something Accelerated Digital Media could have done differently?

• Given the large volume of campaigns we managed, additional resources would have been beneficial. With a lean team, it was challenging for them to stay fully on top of all campaigns and dedicate sufficient time to the various lines of business.
• Communication around pacing could be improved to ensure budgets are adhered to more closely, preventing overspending or underspending and maintaining optimal campaign performance.

BACKGROUND

Please describe your company and position.

I am the CEO of Mattered

Describe what your company does in a single sentence.

Mattered is an award-winning digital marketing agency specializing in email & sms marketing, branding & design, development, and paid media. We are a ‘people first’ agency, dedicated to putting our clients and their customers at the center of everything we do. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Accelerated Digital Media to accomplish?

• Outline clear objectives for the success of the campaign
• Deploy media to drive targeted traffic

SOLUTION

How did you find Accelerated Digital Media?

Referral

Why did you select Accelerated Digital Media over others?

• Great culture fit
• Company values aligned

How many teammates from Accelerated Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At Mattered, we prioritize delivering exceptional results for our clients by collaborating with trusted partners who specialize in complementary services. One such partnership is with Accelerated Digital Media (ADM), a leader in search engine marketing. By leveraging ADM's expertise, we ensure our clients receive top-tier support in managing Google Search Ads, YouTube Ads, and display advertising campaigns.

Key Aspects of Our Collaboration with ADM:

1. Expertise in Search Engine Marketing: ADM brings extensive knowledge and experience in running highly effective Google Search Ads, YouTube Ads, and display campaigns. Their dedicated team stays abreast of the latest trends and best practices in the digital advertising landscape, ensuring our clients benefit from cutting-edge strategies.
2. Comprehensive Campaign Management: By entrusting ADM with the management of search engine marketing, our clients receive comprehensive campaign oversight, from initial strategy development to ongoing optimization. This ensures that each campaign is finely tuned to achieve maximum ROI and meet specific business objectives.
3. High-Quality Results Across Diverse Brands: Our collaboration with ADM spans a wide portfolio of brands, each with unique marketing goals. ADM's tailored approach allows us to deliver high-quality results consistently, enhancing brand visibility and engagement across various digital platforms.
4. Seamless Integration with Mattered Services: While ADM focuses on driving success in search engine marketing, Mattered specializes in the email, SMS, and lifecycle marketing components. This dual approach ensures that our clients receive holistic marketing solutions, with seamless integration between paid search efforts and lifecycle marketing strategies.
5. Deep Collaboration for Optimal Outcomes: The partnership between Mattered and ADM is characterized by deep collaboration and continuous communication. This synergy enables us to align our strategies, share insights, and adapt quickly to changing market dynamics, ultimately driving superior outcomes for our clients.

By leveraging ADM's strengths in search engine marketing, Mattered ensures that our clients achieve unparalleled success in their digital marketing efforts. Together, we provide a robust and integrated marketing solution that enhances brand performance and drives business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved a significant increase in click-through rates across Google Search Ads and YouTube Ads within the first six months, indicating higher engagement and relevance of the ads. Additionally, we saw an improvement in conversion rates for our search engine marketing campaigns, reflecting more effective ad targeting and compelling content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ADM’s project management was top-notch—they always delivered items on time and often even earlier than expected. They were super responsive to our needs, quickly handling any changes or extra requests we had. Regular updates and strategy sessions made working together a breeze, helping us stay on the same page. Their commitment to meeting deadlines and flexibility in adapting to our needs played a huge role in the project’s success and kept our clients happy.

What was your primary form of communication with Accelerated Digital Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about ADM was not only their exceptional expertise in search engine marketing but also their strong ethos of valuing relationships. Their proactive and responsive approach to client needs demonstrated a genuine commitment to our success. ADM consistently delivered high-quality results on time, seamlessly integrating with our marketing strategies. Their dedication to building and maintaining strong client relationships set them apart as a unique and invaluable partner.

Are there any areas for improvement or something Accelerated Digital Media could have done differently?

No agency is perfect, and overall we are extremely happy with the relationship and partnership we have with ADM. While there is always room for improvement, we are very satisfied with ADM's performance and look forward to continued success together.

BACKGROUND

Please describe your company and position.

I am the Director of Maui Nui Venison

Describe what your company does in a single sentence.

Maui Nui Venison is sourced from Hawaii’s Axis deer, harvested humanely and in the wild and combined with only a small handful of wholesome ingredients. USDA inspected, free of gluten, MSG and nitrates, and packed with protein; in short - Wildly Good.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Accelerated Digital Media to accomplish?

• Increased paid media presence
• Lower cost of acquisition
• Increased membership / subscription

SOLUTION

How did you find Accelerated Digital Media?

Referral

Why did you select Accelerated Digital Media over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Accelerated Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The ADM team took the lead on paid social and search marketing with the objective of creating fine-tuned targeting, improved creative and conversions. Key deliverables included performance advertising budgeting, spend optimization, strategy and ad unit creative.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Decreased customer acquisition costs, more robust performance analytics and broader campaigns resulting in increased traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ADM offers a standard schedule as to when deliverables will be issued for approval and launch. To date, ADM has been on-time.

What was your primary form of communication with Accelerated Digital Media?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their speed of delivery.

Are there any areas for improvement or something Accelerated Digital Media could have done differently?

As a company, we always want to be challenged, so more new strategies and opportunities would be appreciated.

BACKGROUND

Please describe your company and position.

I am the SVP Revenue of DECKED

Describe what your company does in a single sentence.

We manufacture and sell systems to organize, access, protect, and transport your tools and gear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Accelerated Digital Media to accomplish?

• Scale Google spend
• Scale Google revenue
• Maintaining a strong ROAS

SOLUTION

How did you find Accelerated Digital Media?

Referral

Why did you select Accelerated Digital Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Tellef was excellent

How many teammates from Accelerated Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with ADM to help us craft and execute a winning Google advertising strategy. Key deliverables have included: 

• Strategic roadmapping 
• Deep analysis 
• QBRs 
• Tactical consulting 
• Training, coaching, and mentoring of our internal team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have scaled our Google spend nearly 5x while maintaining a strong ROAS. Can't ask for more than that!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely top notch. All team members have been excellent. Reports/analyses have been well-crafted, insightful, and thorough. Weekly calls are always on-time and benefit from a significant amount of preparation. Lots of thought and effort goes into crafting and executing QBRs and strategic recommendations. This team is top notch, and couldn't ask for more. Thank you Tellef, Erica, David, and team for everything you do!

What was your primary form of communication with Accelerated Digital Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are able to deeply understand our business. This is NOT as common as one might think, and the ADM team has gone above and beyond to be a true extension of our business. These folks are SMART...but they're also wise. And that combo pays dividends.

Are there any areas for improvement or something Accelerated Digital Media could have done differently?

Honestly, this partnership has been excellent. It has been the longest-term outside sales or marketing vendor we have ever worked with...by far.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of a company called NOCD. We provide online therapy for obsessive compulsive disorder, one of the most severe and misunderstood mental illnesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accelerated Digital Media?

We were trying to grow faster through our online content, on both social media and Google. We partnered with Accelerated Digital Media to help drive more traffic to our website as well as to our therapy service mobile platform.

SOLUTION

What was the scope of their involvement?

The scope of work mainly entails their team working with us to run paid performance campaigns both on Facebook and Google. They manage a lot of our campaigns and work directly with our team, acting as a third-party to help us better manage the work. We mainly run SEM efforts, including Google Ads and Facebook Ads. 

What is the team composition?

We’ve worked with several people from their team. We work with Tellef (CEO), who is fantastic, as well as his Google Ads and Facebook Ads team. 

How did you come to work with Accelerated Digital Media?

We found them through a mutual friend who recommended Accelerated Digital Media. We met them in our Chicago office and they were great guys. I knew of Tellef because of his football experience, so we had several mutual colleagues. 

What is the status of this engagement?

We started working together in April 2019 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been growing exponentially. If you look up our company, you’ll see we just raised some capital and we’re one of the fastest-growing digital behavioral health companies right now.

We’ve become a category leader in that area, and it’s thanks to having great partners like Accelerated Digital Media. Working with them has saved our team a tremendous amount of time and allows us to grow even faster by focusing our time elsewhere.

How did Accelerated Digital Media perform from a project management standpoint?

They’ve been extremely professional. Everyone has been first class and it’s been great working with them. Their strategies are thoughtful, too. If we give them suggestions, they act on them quickly. 

What did you find most impressive about them?

The speed at which they move is most impressive; they tailor their speed to us. They bring a level of professionalism to every meeting. 

Are there any areas they could improve?

Honestly, I don’t have any suggestions — I think they’re great. 

Do you have any advice for potential customers?

Listen to their feedback. They give good feedback since they’re industry experts with deep expertise. Ask questions about what they’re thinking, so you can explain your perspective and help them understand how to best position you. 

Be very involved in the process, because if you do that and they get what you’re doing, they’re going to run with it and do a great job. Be an engaged client and listen to them. 

BACKGROUND

Introduce your business and what you do there.

We’re a small family-run mattress company, and I’m the marketing representative and media buyer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accelerated Digital Media?

We always did our marketing on TV and radio, but when digital came along we were sort of at a loss for how to effectively advertise. That’s what initially drew us to Accelerated Digital Media, but now we couldn’t do our day to day without them.

SOLUTION

What was the scope of their involvement?

Accelerated Digital Media advises us on our Facebook and Instagram strategy. We’ve made a few moves with our websites in between different developers and they help us problem-solve what might be an issue going forward with one developer to another. It always comes from a really holistic space, whether it’s dealing with Facebook Ads, purchasing, or the running of our Facebook or Google Ads. They also sometimes do SEO for us as well.

What is the team composition?

We work with Tellef (CEO & Founder), two project managers, and sometimes they bring in another team member.

How did you come to work with Accelerated Digital Media?

My brother, who is a real bargain hunter, hired them. We always wanted Accerlated Digital Media, and they were able to reach our price.

What is the status of this engagement?

We began working with them in January 2016 and we still work with them every day.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of their work is exceptional and their service comes out as more of a friend you can come to with a problem and offers extremely specialized knowledge.

How did Accelerated Digital Media perform from a project management standpoint?

When I had issues with our web developer, they handled everything and essentially took over a project that I was supposed to be managing because I felt like I didn’t have the specialized knowledge. They also have a quick turn around time when we ask questions.

What did you find most impressive about them?

Accelerated Digital Media is a huge asset to our team and everybody says it every day. They hold our hands through everything and explain it very kindly and calmly. Their team is really great at synthesizing the important digital marketing information to a team and helping us get our marketing strategy in a way that is sensible to people who just manage some of our online stuff on the side. They’re really experts on communicating it in a very concise and usable format. The information they provide is with is not only really well explained, but it’s at a really high level.

Are there any areas they could improve?

No, anytime there’s something I think they can improve on, I realize it wasn’t in their wheelhouse but they adapt and research anyways.

Do you have any advice for potential customers?

Don’t be afraid of reaching out with any sort of question because there’s always a huge benefit to working with Accelerated Digital Media.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of e-commerce for a watch and jewelry manufacturer. We’ve recently pivoted from D2C, and I’m leading the changing part of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accelerated Digital Media?

We launched the website a few years ago and went through several performance marketing companies.

SOLUTION

What was the scope of their involvement?

They’re handing our performance marketing on social media. So far, we’ve worked with them on Facebook marketing, but we’re planning on getting them involved with our Google Ads as well. We handle many of the strategic, merchandise, and creative facets of the campaigns and then collaborate with them on campaign launch strategies. Since starting our engagement, we’ve been focused on revamping our approach, strategy, and audience definition.

What is the team composition?

I work directly with the director. 

How did you come to work with Accelerated Digital Media?

We connected on LinkedIn and then had a call to discuss fit.

How much have you invested with them?

We’ve invested $10,000–$15,000 with them.

What is the status of this engagement?

We’ve been working together since May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve worked together during heavy and light periods of promotion and their efficiency never slows. Our head of content marketing has been very impressed with them as well and has even recommended them to another D2C business. Additionally, one of their references was a client who felt so strongly about the quality of the firm’s work that they brought the firm with them when they started a position at a new company. That really stood out to me.

How did Accelerated Digital Media perform from a project management standpoint?

Their metrics reporting format is better than any other agency I’ve dealt with, and they’ve maintained super quick turnaround times. Usually, delays are caused by us being behind on the creative aspect of campaigns.

What did you find most impressive about them?

They’ve got a boutique feel but maintain a high level of performance. I hope they stay that way as they inevitably scale up their operations.

Are there any areas they could improve?

I haven’t had any negative feedback so far. As we expand our services with them, maybe I’ll find something to nitpick.

Do you have any advice for potential customers?

Treat them like a member of your team.  Include them in all strategic discussions–they can always offer a unique perspective.

BACKGROUND

Please describe your company and your position there.

I'm the Co-Founder and CEO of a men's grooming brand. I'm the point person for customer acquisition and paid marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Accelerated Digital Media?

Our previous agency had our FB metrics out of whack. We brought on ADM to help us gain efficiencies on the spend side (lower CPA) but also help us scale spend. Over the course of Q1 and Q2, ADM's work led to significant reductions in blended CPAs. From there, we expanded our scope to include Paid Search + Amazon Campaigns.

What were your goals for this project?

To stabilize our Paid Social efforts and to unlock value across paid channels. Specifically, we wanted to hit specific CPA targets while maintaining a pre-defined ROAS threshold.

SOLUTION

How did you select this vendor?

We considered a number of agencies, but ADM presented us with a unique offer. Tons of hands-on work and 1-on-1 engagement.

Describe the scope of their work in detail.

We spent a few meetings on-boarding with the ADM team and bringing them up to speed on Huron. We covered asset/creative library, our voice/copy database, and other necessary background to provide the ADM team with the resources needed to execute.

From there, the team spent some time building out new ads and identifying new audiences. All works was submitted for approval. It was a collaborative environment, which I appreciate. We had weekly calls to discuss performance and implement plans of action.

What was the team composition?

We had a dedicated Paid Social team member, and a Paid Search team member (same for Google and Amazon). Senior Executives in the company often joined. A great sign of partnership from our perspective.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within a short period of time, we were making strides on both the paid search and paid social fronts. A CPA that was exciting for us and driving strong, qualified traffic to our site. From a CPA perspective, we met all goals outlined from initial brief.

How effective was the workflow between your team and theirs?

Very strong. We had two direct points of contact, both of whom made themselves available frequently outside of agreed upon weekly catch-ups (including nights/weekends). Tremendous level of engagement and effort.

What did you find most impressive about this company?

ADM embodies a customer-centric business model. The customer is always first, and there's universal buy-in.

Are there any areas for improvement?

We struggled to find the right voice/copy. But that's okay; we worked through edits as a team and collaboratively

BACKGROUND

Introduce your business and what you do there.

I’m the director of global marketing and e-commerce for Skyroam, a global mobile data company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accelerated Digital Media?

We were looking for a partner to help us scale the business. We had launched with a few internal marketers, but we really wanted expertise in search results from an outside agency that could also help maintain our KPIs. 

SOLUTION

What was the scope of their involvement?

They primarily helped us with Google Ads, but later on, we did some Bing Ads, too. They worked to scale our traditional search efforts while implementing new tools like Google Shopping, YouTube, and email campaigns. They also helped us create work in additional languages to reach other regions. 

We ran a few tests of adding site link extensions and destination landing page strategies. 

What is the team composition?

We had an account manager who was closely involved, and Eric (SEM Senior Manager) helped launch key initiatives. 

How did you come to work with Accelerated Digital Media?

My company was already working with Accelerated Digital when I joined. 

How much have you invested with them?

We spent close to $90,000 with them as agency fees. 

What is the status of this engagement?

We worked together from September 2017–May 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Working with them on-site link extensions definitely improved our visibility and overall conversion rates. The launch of Google Shopping has been really great since it’s become one of our biggest channels for sales and it’s brought down our cost-per-acquisition (CPA) significantly. Our spend between Q1 of 2018 and Q1 of 2019 is relatively flat, but our conversion rate increased by 15%  and our CPA went down 17%. 

How did Accelerated Digital Media perform from a project management standpoint?

They were very good, we were always in close communication. We had weekly meetings between our teams, and myself and their CEO would join for bigger quarterly reviews or strategic discussions. They were very organized and communicative about what they were doing and what the results were. 

What did you find most impressive about them?

They provided a very personal touch in terms of their communication. I never felt like I was one of 100 clients, the emails and meetings were all on time. They treated us like their only client. They brought new ideas forward and didn’t just do the status quo. 

Their work wasn’t just about finding something new, it was also about finding things that don’t work and moving on. They were able to balance the execution while still coming with interesting ideas to meet our goals in ways we hadn’t thought of before. 

Are there any areas they could improve?

We could have been more aggressive on some key metrics. We worked closely to meet the goals, but we could have worked together even more to improve those goals. Since they’re the experts, they could have told us more about improving our CPA. In the end, we aligned our metrics and met them, though.