Accelerated Digital Media

Introduce your business and what you do there.

I’m the co-founder and CEO of a company called NOCD. We provide online therapy for obsessive compulsive disorder, one of the most severe and misunderstood mental illnesses.

What challenge were you trying to address with Accelerated Digital Media?

We were trying to grow faster through our online content, on both social media and Google. We partnered with Accelerated Digital Media to help drive more traffic to our website as well as to our therapy service mobile platform.

What was the scope of their involvement?

The scope of work mainly entails their team working with us to run paid performance campaigns both on Facebook and Google. They manage a lot of our campaigns and work directly with our team, acting as a third-party to help us better manage the work. We mainly run SEM efforts, including Google Ads and Facebook Ads. 

What is the team composition?

We’ve worked with several people from their team. We work with Tellef (CEO), who is fantastic, as well as his Google Ads and Facebook Ads team. 

How did you come to work with Accelerated Digital Media?

We found them through a mutual friend who recommended Accelerated Digital Media. We met them in our Chicago office and they were great guys. I knew of Tellef because of his football experience, so we had several mutual colleagues. 

What is the status of this engagement?

We started working together in April 2019 and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been growing exponentially. If you look up our company, you’ll see we just raised some capital and we’re one of the fastest-growing digital behavioral health companies right now.

We’ve become a category leader in that area, and it’s thanks to having great partners like Accelerated Digital Media. Working with them has saved our team a tremendous amount of time and allows us to grow even faster by focusing our time elsewhere.

How did Accelerated Digital Media perform from a project management standpoint?

They’ve been extremely professional. Everyone has been first class and it’s been great working with them. Their strategies are thoughtful, too. If we give them suggestions, they act on them quickly. 

What did you find most impressive about them?

The speed at which they move is most impressive; they tailor their speed to us. They bring a level of professionalism to every meeting. 

Are there any areas they could improve?

Honestly, I don’t have any suggestions — I think they’re great. 

Do you have any advice for potential customers?

Listen to their feedback. They give good feedback since they’re industry experts with deep expertise. Ask questions about what they’re thinking, so you can explain your perspective and help them understand how to best position you. 

Be very involved in the process, because if you do that and they get what you’re doing, they’re going to run with it and do a great job. Be an engaged client and listen to them. 

Introduce your business and what you do there.

We’re a small family-run mattress company, and I’m the marketing representative and media buyer.

What challenge were you trying to address with Accelerated Digital Media?

We always did our marketing on TV and radio, but when digital came along we were sort of at a loss for how to effectively advertise. That’s what initially drew us to Accelerated Digital Media, but now we couldn’t do our day to day without them.

What was the scope of their involvement?

Accelerated Digital Media advises us on our Facebook and Instagram strategy. We’ve made a few moves with our websites in between different developers and they help us problem-solve what might be an issue going forward with one developer to another. It always comes from a really holistic space, whether it’s dealing with Facebook Ads, purchasing, or the running of our Facebook or Google Ads. They also sometimes do SEO for us as well.

What is the team composition?

We work with Tellef (CEO & Founder), two project managers, and sometimes they bring in another team member.

How did you come to work with Accelerated Digital Media?

My brother, who is a real bargain hunter, hired them. We always wanted Accerlated Digital Media, and they were able to reach our price.

What is the status of this engagement?

We began working with them in January 2016 and we still work with them every day.

What evidence can you share that demonstrates the impact of the engagement? 

The quality of their work is exceptional and their service comes out as more of a friend you can come to with a problem and offers extremely specialized knowledge.

How did Accelerated Digital Media perform from a project management standpoint?

When I had issues with our web developer, they handled everything and essentially took over a project that I was supposed to be managing because I felt like I didn’t have the specialized knowledge. They also have a quick turn around time when we ask questions.

What did you find most impressive about them?

Accelerated Digital Media is a huge asset to our team and everybody says it every day. They hold our hands through everything and explain it very kindly and calmly. Their team is really great at synthesizing the important digital marketing information to a team and helping us get our marketing strategy in a way that is sensible to people who just manage some of our online stuff on the side. They’re really experts on communicating it in a very concise and usable format. The information they provide is with is not only really well explained, but it’s at a really high level.

Are there any areas they could improve?

No, anytime there’s something I think they can improve on, I realize it wasn’t in their wheelhouse but they adapt and research anyways.

Do you have any advice for potential customers?

Don’t be afraid of reaching out with any sort of question because there’s always a huge benefit to working with Accelerated Digital Media.

Introduce your business and what you do there.

I’m the VP of e-commerce for a watch and jewelry manufacturer. We’ve recently pivoted from D2C, and I’m leading the changing part of the business.

What challenge were you trying to address with Accelerated Digital Media?

We launched the website a few years ago and went through several performance marketing companies.

What was the scope of their involvement?

They’re handing our performance marketing on social media. So far, we’ve worked with them on Facebook marketing, but we’re planning on getting them involved with our Google Ads as well. We handle many of the strategic, merchandise, and creative facets of the campaigns and then collaborate with them on campaign launch strategies. Since starting our engagement, we’ve been focused on revamping our approach, strategy, and audience definition.

What is the team composition?

I work directly with the director. 

How did you come to work with Accelerated Digital Media?

We connected on LinkedIn and then had a call to discuss fit.

How much have you invested with them?

We’ve invested $10,000–$15,000 with them.

What is the status of this engagement?

We’ve been working together since May 2020.

What evidence can you share that demonstrates the impact of the engagement?

We’ve worked together during heavy and light periods of promotion and their efficiency never slows. Our head of content marketing has been very impressed with them as well and has even recommended them to another D2C business. Additionally, one of their references was a client who felt so strongly about the quality of the firm’s work that they brought the firm with them when they started a position at a new company. That really stood out to me.

How did Accelerated Digital Media perform from a project management standpoint?

Their metrics reporting format is better than any other agency I’ve dealt with, and they’ve maintained super quick turnaround times. Usually, delays are caused by us being behind on the creative aspect of campaigns.

What did you find most impressive about them?

They’ve got a boutique feel but maintain a high level of performance. I hope they stay that way as they inevitably scale up their operations.

Are there any areas they could improve?

I haven’t had any negative feedback so far. As we expand our services with them, maybe I’ll find something to nitpick.

Do you have any advice for potential customers?

Treat them like a member of your team.  Include them in all strategic discussions–they can always offer a unique perspective.

Introduce your business and what you do there.

I’m the president of American Hat Makers, a headwear manufacturer.

What challenge were you trying to address with Accelerated Digital Media?

We needed to receive organic traffic.

What was the scope of their involvement?

Accelerated Digital Media came in and strategized from an organic standpoint on how to build the new site. They also handled its layout and offered a lot of great suggestions that helped us build a site that met our requirements. Their team did both on-site and off-site work. They also do our backlinking. We didn’t hire them to do any paid traffic at this point, but they do offer it.

What is the team composition?

Our main account rep is Jordan (Business Development Manager) and another person who does the majority of the heavy lifting. I’ve worked with everyone from the president on down.

How did you come to work with Accelerated Digital Media?

They came highly recommended by one of our partners.

How much have you invested with them?

We’ve invested between $40,000–$50,000.

What is the status of this engagement?

We started working together in February 2020, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our new site just launched. It was a six-month build. Our website ranking score for SEO is amazing. It’s currently 83/100, which is above expectations. It’s early in the process as far as organic sales. The organic traffic and organic conversion have gone up within the site since day one.

How did Accelerated Digital Media perform from a project management standpoint?

Project management is really well-organized. They’re very thorough and provide data beyond our analysis.

What did you find most impressive about them?

They’ve been super hands-on and present during the project. Accelerated Digital Media is willing to offer suggestions in all areas and not just from the organic SEO side. They’ve been an amazing help. Their team is willing to explain all facets of their work.

Are there any areas they could improve?

There’s nothing I’d have them improve so far.

Do you have any advice for potential customers?

Allocate time and resources in your own agency to advise and support the project — this is a big reason why we’ve been successful. Helping them by explaining your customers, brand, direction, and desires is important. Give your all to the project as well.

Please describe your company and your position there.

I'm the Co-Founder and CEO of a men's grooming brand. I'm the point person for customer acquisition and paid marketing

For what projects/services did your company hire Accelerated Digital Media?

Our previous agency had our FB metrics out of whack. We brought on ADM to help us gain efficiencies on the spend side (lower CPA) but also help us scale spend. Over the course of Q1 and Q2, ADM's work led to significant reductions in blended CPAs. From there, we expanded our scope to include Paid Search + Amazon Campaigns.

What were your goals for this project?

To stabilize our Paid Social efforts and to unlock value across paid channels. Specifically, we wanted to hit specific CPA targets while maintaining a pre-defined ROAS threshold.

How did you select this vendor?

We considered a number of agencies, but ADM presented us with a unique offer. Tons of hands-on work and 1-on-1 engagement.

Describe the scope of their work in detail.

We spent a few meetings on-boarding with the ADM team and bringing them up to speed on Huron. We covered asset/creative library, our voice/copy database, and other necessary background to provide the ADM team with the resources needed to execute.

From there, the team spent some time building out new ads and identifying new audiences. All works was submitted for approval. It was a collaborative environment, which I appreciate. We had weekly calls to discuss performance and implement plans of action.

What was the team composition?

We had a dedicated Paid Social team member, and a Paid Search team member (same for Google and Amazon). Senior Executives in the company often joined. A great sign of partnership from our perspective.

Can you share any outcomes from the project that demonstrate progress or success?

Within a short period of time, we were making strides on both the paid search and paid social fronts. A CPA that was exciting for us and driving strong, qualified traffic to our site. From a CPA perspective, we met all goals outlined from initial brief.

How effective was the workflow between your team and theirs?

Very strong. We had two direct points of contact, both of whom made themselves available frequently outside of agreed upon weekly catch-ups (including nights/weekends). Tremendous level of engagement and effort.

What did you find most impressive about this company?

ADM embodies a customer-centric business model. The customer is always first, and there's universal buy-in.

Are there any areas for improvement?

We struggled to find the right voice/copy. But that's okay; we worked through edits as a team and collaboratively

Introduce your business and what you do there.

I’m the director of global marketing and e-commerce for Skyroam, a global mobile data company.

What challenge were you trying to address with Accelerated Digital Media?

We were looking for a partner to help us scale the business. We had launched with a few internal marketers, but we really wanted expertise in search results from an outside agency that could also help maintain our KPIs. 

What was the scope of their involvement?

They primarily helped us with Google Ads, but later on, we did some Bing Ads, too. They worked to scale our traditional search efforts while implementing new tools like Google Shopping, YouTube, and email campaigns. They also helped us create work in additional languages to reach other regions. 

We ran a few tests of adding site link extensions and destination landing page strategies. 

What is the team composition?

We had an account manager who was closely involved, and Eric (SEM Senior Manager) helped launch key initiatives. 

How did you come to work with Accelerated Digital Media?

My company was already working with Accelerated Digital when I joined. 

How much have you invested with them?

We spent close to $90,000 with them as agency fees. 

What is the status of this engagement?

We worked together from September 2017–May 2019. 

What evidence can you share that demonstrates the impact of the engagement? 

Working with them on-site link extensions definitely improved our visibility and overall conversion rates. The launch of Google Shopping has been really great since it’s become one of our biggest channels for sales and it’s brought down our cost-per-acquisition (CPA) significantly. Our spend between Q1 of 2018 and Q1 of 2019 is relatively flat, but our conversion rate increased by 15%  and our CPA went down 17%. 

How did Accelerated Digital Media perform from a project management standpoint?

They were very good, we were always in close communication. We had weekly meetings between our teams, and myself and their CEO would join for bigger quarterly reviews or strategic discussions. They were very organized and communicative about what they were doing and what the results were. 

What did you find most impressive about them?

They provided a very personal touch in terms of their communication. I never felt like I was one of 100 clients, the emails and meetings were all on time. They treated us like their only client. They brought new ideas forward and didn’t just do the status quo. 

Their work wasn’t just about finding something new, it was also about finding things that don’t work and moving on. They were able to balance the execution while still coming with interesting ideas to meet our goals in ways we hadn’t thought of before. 

Are there any areas they could improve?

We could have been more aggressive on some key metrics. We worked closely to meet the goals, but we could have worked together even more to improve those goals. Since they’re the experts, they could have told us more about improving our CPA. In the end, we aligned our metrics and met them, though. 

Introduce your business and what you do there.

I’m the COO of a free-to-play social gaming app.

What challenge were you trying to address with Accelerated Digital Media?

We were trying to advertise our app on social media.

What was the scope of their involvement? 

ADM helped us target our ads toward specific populations on social media to promote our app.

What is the team composition? 

There were two main contacts, including Brad (Director of Paid Social). A third person did the artwork.

How did you come to work with Accelerated Digital Media?

A business colleague referred us to them. They had used ADM in the past and saw a lot of success.

What is the status of this engagement?

The project lasted from August–September 2019.

What evidence can you share that demonstrates the impact of the engagement?

The campaign was very effective. They drove a bunch of traffic to our app through our social ads, and we earned more installs. 

How did Accelerated Digital Media perform from a project management standpoint?

They were great. We had weekly phone calls with ADM and communicated through emails outside of that. Every Tuesday, we met to go over reports and discuss next steps. Brad was proactive about recommending new things to try.

What did you find most impressive about them?

ADM always suggested multiple ways to maximize our advertising spend. Then, we would try different tactics to see which one really resonated best with people before focusing our efforts on it. They were also very flexible and attentive to our needs.

Are there any areas they could improve?

They were a bit expensive.

Do you have any advice for potential customers?
 
Make sure that your product is ready to go and that you have the capacity to service a high volume of users. One of the reasons we stopped out partnership was that we weren’t ready to take on all of the users coming to us from our paid social.

Introduce your business and what you do there.

I was the VP of consumer marketplace at a business, which specialized in creating once-in-a-lifetime experiences that benefit the greater good.

What challenge were you trying to address with Accelerated Digital Media?

We were working to gain new customers at a low customer-acquisition-cost (CAC).

What was the scope of their involvement?

We created several tactics focused on driving new signups at the lowest possible cost. The strategies included lead generation, social media marketing, and campaigns on Facebook, Google, Instagram, Bing, and others. They also gave us several SEO recommendations, which we couldn’t implement on our end but they guided us in the process. Their team also implemented a Google Shopping catalog program. 

What is the team composition?

Between 4–5 people worked with us, including the CEO and Mary Catherine (Senior Account Manager). Others helped with the social media work and some off-shore teammates also supported the campaigns. 

How did you come to work with Accelerated Digital Media?

They had already been working with my company when I joined, and I kept them on because I found them to be incredibly nimble and attentive to our needs. 

How much have you invested with them?

The cost varied, but we spent under $50,000 total. 

What is the status of this engagement?

We worked together from November 2018–November 2019. 

What evidence can you share that demonstrates the impact of the engagement? 

When I started the role, we were paying a tremendous amount of money to acquire customers, but working with Accelerated Digital, we were able to cut the cost by 75%.

How did Accelerated Digital Media perform from a project management standpoint?

Their approach was great. They were always available and quick to respond. Their ability to pivot was always very impressive, so I loved working with them. 

What did you find most impressive about them?

They were so attentive and took the time to understand our business needs instead of pushing something that’s best practice on us. As a smaller business, we never felt we were getting less attention because of a smaller budget. 

Are there any areas they could improve?

No, there’s nothing they could have improved. 

Do you have any advice for potential customers?

Be honest and transparent about what you’re trying to achieve so they can help you do it. 

Please describe your company and your position there.

We're an outfit subscription service. I wear several hats but I mainly worked with ADM on our Google Ads efforts.

For what projects/services did your company hire Accelerated Digital Media?

We wanted them to exclusively manage our marketing effort on Google Ads.

What were your goals for this project?

The goal was the usual, get the most logical CPA range, improve ad performance, monitor spending, suggest other possible campaigns/strategies.

How did you select this vendor?

We didn't search a lot since Tellef (ADM CEO) has worked with one of our founders on other things and we know he is reliable and solid to work with. We knew we weren't going to throw money aimlessly and do a spray and pray method on the ads since his team care about the customer's money and time as if it's their own.

Describe the scope of their work in detail.

We did the initial planning, scope of the project, what are the expectations, how much we're going to spend, how much or how little we can pull off and if we're going to turn on the spend depending on the results. We're still working with them and they are exclusively managing our Google Ads efforts.

What was the team composition?

I've worked mainly with Tellef (CEO) in the beginning but as our project became stable and there were no other major hurdles to finish we got a dedicated account manager.

Can you share any outcomes from the project that demonstrate progress or success?

ADM helped us revamped our Google ads efforts, and right now we're also trying our hands on Microsoft ads. As I mentioned in the other previous questions, the most solid outcome in this case is having ADM run our marketing efforts with minimal supervision, and the results we're getting are as expected.

How effective was the workflow between your team and theirs?

Tellef and his team are very easy to work with. They provide you with all the data you need, give you suggestions on what can be improved, but never push or insist anything if you will have some second thoughts on how and when you're going to execute certain actions, like upping your spend, or changing targets, etc.

They give you all the details you need and suggestions for improvement, but the decision maker will always be the client, as long as they ensure you know exactly why and how you're making that decision, they will respect you for it. I don't consider ADM and Tellef as a separate entity from us at this point, I consider them a part of the marketing team.

What did you find most impressive about this company?

They offer professional services all along the way. When you get third party services sometimes familiarity changes their attitude on how they work with you and/or how they execute projects/plans, since you're now part of their 'family.' I'm not saying there's intrinsically something wrong with that, but with Tellef and ADM you get both, with professionalism and top of the line service being considered first, above everything else.

Are there any areas for improvement?

Nothing specific with our project since it's being done as planned and as intended.

Introduce your business and what you do there.

Adsugar Inc is a performance marketing agency. We manage client accounts as well as build and promote our own websites.  

What challenge were you trying to address with Accelerated Digital Media?

We were looking for support managing some of our Google Ads accounts.

What was the scope of their involvement?

Our partnership with Accelerated Digital Media was mostly centered around Google Ads campaigns, working with Google Display Network and Google Shopping. 

The team managed our campaigns, creating ad copy, banner ads, and consulting on strategies.

What is the team composition?

We worked with about four people from the team, including a project manager.

How did you come to work with Accelerated Digital Media?

I knew the owner and founder when he was in a previous role. When we identified a need for Google Ads support, I thought of him and reached out. 

What is the status of this engagement?

We worked with Accelerated Digital Media from June 2016-June 2019.

What evidence can you share that demonstrates the impact of the engagement? 

We experienced a good deal of success working with Accelerated Digital Media. They helped us mitigate our business in a relatively volatile market very well. 

How did Accelerated Digital Media perform from a project management standpoint?

We tracked Accelerated Digital Media’s tracking on Excel and other internal reporting platforms. We had regular phone calls and emails to provide updates and to decide on plans.

What did you find most impressive about them?

The Accelerated Digital Media team are Google experts. They learn continuously as Google rolls out new features, and are always searching for fresh ideas to bring to the table.

Are there any areas they could improve?

No. Nothing comes to mind.

Do you have any advice for potential customers?

As is true for any agency, the most important step is to set clear goals and objectives. Keep an open mind to the new strategies they offer.