Business to Business (B2B) marketing focuses on adding value to a business in the marketplace - the opposite of direct-to-consumer. B2B marketing firms typically offer a variety of marketing services like content marketing, traditional advertising, PPC management, SEO, influencer marketing, social media management and more.
Best B2B Marketing Services
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
"The team listens to our feedback, and the results are everything we ask for."
- Director of Marketing & Strategic Growth, Ekso Bionics
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$25,000+$150 - $199 / hr50 - 249Washington, DC
"They're a joy to work with and the results of their work are amazing."
- Chief Technologist & Senior Director, Software Company
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$25,000+$150 - $199 / hr10 - 49Lewiston, ME
"I told them to have free rein, and that’s been a great experience so far." "
- Director of Corporate Marketing & Communication, Envision Bank
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$1,000+$100 - $149 / hr50 - 249San Diego, CA
"I can tell they have our best interest at heart because they’re always going the extra mile for us."
- Digital Media Manager, Tony Robbins
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$5,000+< $25 / hr1,000 - 9,999Denver, CO
"The appointment generation process was impressive." "
- Marketing Manager, IT Services & Solutions Company
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$5,000+$100 - $149 / hr10 - 49Calgary, Canada
"We're very happy working with them, and they’re great to work with."
- VP, Christ the Redeemer Catholic School Division
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$1,000+$50 - $99 / hr10 - 49New Orleans, LA
"They were willing to go the extra mile."
- VP of Human Resources, Crescent Bank
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$25,000+$100 - $149 / hr1,000 - 9,999London, United Kingdom
“They always deliver what they say they will — we have a very positive relationship.”
- Global Graphics Manager, AstraZeneca
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$25,000+$150 - $199 / hr10 - 49Geneva, IL
"Rule29 plays at the top of their intelligence."
- Senior Marketing Director, Software Company
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$5,000+$150 - $199 / hr10 - 49Pittsburgh, PA
"Their understanding and knowledge of search engine behavior and approaches stand out."
- Senior Product Manager, ARM Institute
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$100,000+Undisclosed10 - 49San Francisco, CA
"They work extremely well together and with us to ensure a connected plan that meets our business' needs."
- Chief Brand Officer, Boating Company
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$25,000+$150 - $199 / hr10 - 49Addison, TX
“They delivered the whole package: a great strategy and messaging with incredible imagery.”
- VP of Communications, Global Semiconductor Alliance (GSA)
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$1,000+$50 - $99 / hr10 - 49San Antonio, TX
“They’ve delivered on their promises and then some.”
- VP, WMD Works
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$5,000+$25 - $49 / hr10 - 49Singapore
"They did a great job in developing the campaign. They also ensured that the campaign reaches its objective."
- Marketing Assistant, City Pantry
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$1,000+$100 - $149 / hr10 - 49San Francisco, CA
"They have a unique quick turnaround time and vast experience."
- Vice President, Consulting Firm
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$25,000+$150 - $199 / hr2 - 9San Diego, CA
"They truly cared about our needs and wanted to help us reach our goals."
- CMO, Technology Solutions Provider
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$25,000+$150 - $199 / hr50 - 249Columbia, MD
"Throughout this project, WebMechanix has been very flexible and adaptable to the changing needs of our business."
- Digital Marketing Lead, Healthcare Company
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$1,000+$50 - $99 / hr2 - 9London, United Kingdom
"The results have far exceeded our expectations."
- CEO & Founder, Health & Fitness Company
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$50,000+$150 - $199 / hr10 - 49New York, NY
“We were 100% satisfied with their work, and they exceeded our expectations.”
- Senior Director of Marketing, CommScope
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$25,000+$150 - $199 / hr10 - 49Washington, DC
“Anthony was really good at finding ways to get everyone engaged with the materials.”
- Head of Digital, International Administration Agency
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$5,000+Undisclosed50 - 249San Francisco, CA
"Their service is phenomenal."
- VP of E-Commerce, 3D Art Company
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$10,000+$100 - $149 / hr2 - 9London, United Kingdom
"They were willing to go the extra mile to assist us as we are a small team."
- Marketing Manager, Seraphim Space
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$25,000+$150 - $199 / hr10 - 49Denver, CO
"The team is unbelievably on top of things."
- Director of Marketing, Manufacturer's Edge
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$5,000+$150 - $199 / hr2 - 9Miami, FL
''It was a pleasurable experience working with them on this project.''
- Co-Founder, Onward Hospitality
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$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
"We've spent years trying to articulate what makes our company different. Then they hit the mark."
- Senior Vice President of Sales, S3 AeroDefense
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$50,000+$150 - $199 / hr10 - 49Framingham, MA
“They help educate our team on new technologies and ways of thinking about customers’ digital journeys.”
- CMO, Guidehouse
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$5,000+$100 - $149 / hr2 - 9Montréal, Canada
"Upearance genuinely cares about us and wants us to do well."
- COO, Jersey Loco
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$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
"We were impressed with the results."
- President, Marrinox Outdoors inc
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$10,000+$150 - $199 / hr10 - 49Miami, FL
“Every year, they project results that seem ambitious, but they always hit them.”
- Co-Owner, SNOWDAY
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$5,000+$100 - $149 / hr50 - 249American Fork, UT
"We're impressed with their effective communication, quick turnaround time, and professionalism."
- Co-Founder & CEO, The Nitro Ball
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$1,000+$100 - $149 / hr10 - 49Seattle, WA
“The dashboards they developed were also immensely helpful, and our clients were very grateful for their work.“
- Marketing Advisor, Real Estate Brokerage
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$1,000+$25 - $49 / hr2 - 9Skopje, North Macedonia
"Their performance on the Google ads campaign has been phenomenal."
- Owner & Founder, Social Media & Internet Marketing Company
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$25,000+$150 - $199 / hr10 - 49New York, NY
“Colormatics’ creative editing is their strength.”
- Owner & Creative Principal, ThinkinBig Communications
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$5,000+$200 - $300 / hr2 - 9Austin, TX
''They have the power to create an impact with their campaigns.''
- Executive, Truck Transportation Company
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$5,000+$100 - $149 / hr10 - 49Doylestown, PA
"They’re really good at managing various projects."
- Director of Marketing, Cybersecurity Consulting Firm
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$1,000+Undisclosed2 - 9Dublin, Ireland
"They are a one-stop shop for every e-commerce need!"
- Ecommerce & Communications Lead, NORBLACK NORWHITE
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$5,000+Undisclosed2 - 9Richmond, VA
"I just kept going, and the results have gotten better year after year."
- Owner, Dental Practice
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$10,000+$150 - $199 / hr2 - 9Washington, DC
"They did whatever they could to support our goals and objectives."
- Director of Marketing, Venture for America
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$25,000+$100 - $149 / hr50 - 249Irvine, CA
"I couldn't think of anything they could have done differently."
- Director of Marketing, General Merchandise Wholesaler
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$1,000+$100 - $149 / hr10 - 49New York, NY
"They are relatable, friendly, and professional."
- Owner, Revir LLC
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$1,000+$100 - $149 / hr10 - 49Washington, DC
"I found most impressive their communication process."
- Associate Personal Injury Attorney, Law Firm
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$1,000+$100 - $149 / hr10 - 49Columbus, OH
"Everyone at The Media Captain was always very receptive to my thoughts and suggestions."
- Founder, Trouble Off the Tee
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$5,000+$100 - $149 / hr50 - 249New York , NY
''Their team is absolutely fine the way they are, and they're good for us.''
- Associate Producer, Advertising Services Company
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$10,000+$150 - $199 / hr10 - 49Austin, TX
"The manner in which they manage everything makes it easy for us to consistently be informed."
- Company Manager, Iliamna Capital
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$25,000+Undisclosed10 - 49Santa Monica, CA
"We were most impressed with the quality of their work."
- CEO, ReviewInc
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$10,000+$100 - $149 / hr2 - 9West Chester, PA
“Bad Rhino Inc. has made it easier for us to turn leads into sales.”
- Senior Account Executive, EPIC Insurance Brokers & Consultants
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$10,000+$150 - $199 / hr2 - 9Calgary, Canada
"The integrated nature of their involvement makes the partnership a really exceptional experience for us."
- President, Alexander Learmond
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$5,000+$100 - $149 / hr2 - 9Surry Hills, Australia
"They spent time understanding our business and what would be most beneficial for us going forward."
- CEO, New Zealand Pump Company Ltd
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$10,000+$150 - $199 / hr10 - 49Costa Mesa, CA
“They feel like a true partner in the work.”
- Director of Marketing and Comms, Narrative 4
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$1,000+$50 - $99 / hr10 - 49London, United Kingdom
"We were impressed by Complex's thorough knowledge of WordPress."
- Marketing & PR Lead, Ballie Ballerson
B2B marketing companies offer marketing services that accommodate more complex sales cycles and that are not direct to consumers or B2C and who sell products/services to another business. B2B marketing services can include brand identity design, SEO services, PPC management, social media marketing, influencer marketing, traditional advertising, OTT advertising, lead generation, podcast advertising and more. With so many B2B marketing agencies to choice from it's important to narrow your search to a provider with experience in your industry and who has extensive experience in the specific niche you're looking to invest (eg. paid advertising, content marketing, branding, etc.).
The average cost of a B2B marketing agency is $150 an hour to $200 an hour in most markets. In more competitive markets or metro areas, it is not uncommon to pay closer to $250 an hour. A marketing agency will typically charge a set monthly fee, but an hourly project rate is also offered by smaller marketing agencies.