THIEL

THIEL custom developed a mobile app to connect Young Dental Company with distributors throughout North America.

How does a company connect with distributors who are constantly on the road and busy?

Young Dental wanted to establish a direct line of communication with distributors, to easily and efficiently get product specifications, product promotions and other information out, and to enable distributors to communicate back.

The mobile app THIEL developed as the solution has not only improved Young’s distributor sales support, it has made day-to-day business easier for distributors by allowing them to quickly access product information, participate in sales incentives, and to request samples through one source on their mobile devices. Additionally, the push-notification feature enables Young to efficiently automate direct communication to distributors.

THIEL also devised the promotional campaign to get distributors to download and...

Undertaking the rebranding of this nationally recognized civil engineering firm, THIEL reaffirmed raSmith’s position as an industry-leading team of thought leaders and advisors who think outside the box.

After four decades, R.A. Smith National needed to reassess how it has been presenting itself through its name, its identity, its messaging, and its look and feel. THIEL’s research with internal and external constituents determined that an update was critical for the engineering firm to stay relevant by perception, and support growth. Changing the name to raSmith has stylized and institutionalized the name. Evolving the company tagline to “Creativity beyond engineering” has reinforced the firm’s position as a problem solver. The new logo and graphic look and feel better projects the vitality of the firm. And the new website leverages all the functional advantages of the modern web to attract visitors and generate leads. Additionally, the brand update has...

THIEL created a freshly impactful and consistent expression of the Komatsu Parts Division brand.

Branding assets developed by THIEL have enabled the Komatsu Parts Division to clearly distinguish its extensive offerings to dealers and end-user customers. Print and digital format templates ensure consistency and generate high recognition and equity value. The templates also save money and time necessary to plan, create and deploy marketing communications.

Throughout our long working relationship with Snap-on, THIEL has always connected with the heritage of the company in all efforts to strengthen this well known global brand. Beginning with the brand identity update, research revealed its impact and visibility could be substantially increased in all venues, including visibility as a sponsor at international racing events. The essence and strength of the brand is leveraged in all communications, and the spirit of the Snap-on brand is expressed in all customer and investor touchpoints. Strategic messaging helps to establish the strength of the company’s products in all worldwide critical industries, beyond just automotive.

THIEL created a Property Marketing Platform for an easy, efficient and consistent branded marketing approach.

The objective was to produce a marketing platform that THIEL can leverage to define and express each individual property brand that is developed by Linden Street Partners.

The platform enables execution of a positioning strategy that emphasizes the exceptional lifestyle to be enjoyed at each unique residential or mixed-use property. It provides a consistent process for defining and expressing each distinctive property brand. It includes a property marketing plan — a template — that can be adapted and personalized for launching and promoting any of Linden Street Partners’ properties nationwide. And, the platform includes a suite of template marketing tools that are flexible to incorporate the compelling messaging and imagery that express the special lifestyle experience — the brand — to be enjoyed at the property.

The marketing...

Elive was launched as the brand name to represent the new product line. With an initial focus on aquatic products, THIEL designed comprehensive product line packaging to highlight the product, along with simple and informative graphics to aid the consumer. An integrated system of marketing components includes an extensive website and online presence, as well as print literature, point of sale graphics and trade show displays. The responsive website features videos and compelling product imagery. The Elive Pets brand has achieved remarkable successin a short time, now being sold by local and national big box retailers.

Building from its history as a cast iron frying pan manufacturing facility, the Cast Iron is reborn, offering luxury living on the Milwaukee River in West Bend, Wisconsin. Inspired by the retro industrial aesthetic of the original factory, contemporary amenities are introduced in the building to provide a unique residential experience every time you walk through the door. The residential website builds on this experience, using visual elements from the building and providing potential renters an engaging online experience. Custom-built property management software makes lead generation and follow-up easier. The entire marketing system, integrated online, in print and in the environment, combines to recast the Cast Iron luxury living brand with new life.

Undertaking a complete rebranding program, THIEL enabled this 100+ year old manufacturer of operable partitions to evolve its brand to reflect who they are today—and where they’re going.

Our work with Hufcor enabled the company to grow its brand presence through a dramatic rebranding of the company positioning, logo and brand look and feel across media. Based on interviews with internal leadership, distributors and customers, a new robust website was designed and developed with a user experience tailored to the specific needs of their diverse audience segments across markets. The website features a library of videos, case studies and product literature that positions Hufcor as a leading flexible space partner who is more than a manufacturer—they’re a partner to rely on.

In order to raise awareness, establish a stronger competitive position with other regional educational institutions, and to clarify confusion with UW–Madison, UW–Milwaukee claims its place as a major urban research university.

Emphasizing Milwaukee in the updated brand identity and nomenclature, THIEL updated the brand identity to give strength to UWM. Along with a new Panther identity for the Athletics program, the University goes to market with the strength to differentiate. A comprehensive exterior and interior signage program identifies and unites the main campus, as well as other campuses and facilities in the area. Using enrollment and status as a gauge, UWM has seen dramatic success.