Starfish Integrated Brand Experiences

Starfish, an innovative agency that strengthens customer connections and brand experiences.

A strategic marketing and creative services provider that helps companies analyze and align all digital and physical touchpoints with the goal of creating more intuitive and meaningful brand interactions.

Through discipline of Brand Experience, we use numerous proprietary methodologies and processes to achieve an extraordinary level of brand integration.

By aligning and synchronizing a brands touchpoints/expression in the four key operational segments (i.e. marketing communications, internal culture, product/service offering and operations) with the core brand idea we are able to positively impact the net impression of a brand.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2002
Show all +
New York, NY
headquarters
  • 32 West 22nd Street, 3rd Floor
    New York, NY 10010
    United States

Portfolio

Key clients: 

PwC, Vornado, Weight Watchers, AST, Dstillery, Community Food Bank of New Jersey, Sharp, Hearts and Science, MailOnline, Leaf Vodka, Hu-Friedy, Dunkin Donuts, Cornerstone Capital Group, Purolator, Guardian, RiverSpring Health

Reviews

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Consumer Insight & Branding for Global Wellness Organization

“They deliver as well as the most prestigious strategic partners but engage us like next-door neighbors.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2015 - Ongoing
Project summary: 

Starfish created a detailed consumer journey map that detailed opportunities to keep customers engaged with their wellness. They then conducted extensive research to determine new prospective audiences.

The Reviewer
 
5,001-10,000 Employees
 
New York, New York
Deb Benovitz
SVP of Insight & Community Impact, Weight Watchers
 
Verified
The Review
Feedback summary: 

Starfish’s insights and strategic suggestions have helped skyrocket both retention and recruitment rates. Though they’re a small team, they’re well organized and produce exceptional results that rival larger firms. Their strong project management and humble approach ensure smooth collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of insights and community impact for Weight Watchers. In my role, I oversee insights related to reimagining our brand (e.g., advertising, positioning, vision, packaging). I also look for ways to democratize wellness, bringing access to healthy habits and education to all communities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Starfish?

About four years ago, we were going through a period where we wondered if we’d become irrelevant in the wellness world. As a result, we initiated a four-year turnaround strategy to reimagine our brand, working with numerous partners, including Starfish, to support our ventures. We needed resources to help us retain our existing customers while recruiting more leads.

SOLUTION

What was the scope of their involvement?

One of the main projects involved creating a consumer journey map to identify opportunities to keep customers engaged. They conducted a full assessment, outlining a clear map of the different points where people faltered in their wellness journey. They then suggested different ways to move forward depending on the journey.

In another project, they did a deep dive into potential target consumers. We’d identified a number of demographics that faced wellness challenges, including men, new mothers, and newlyweds. They helped us figure out the strongest targets to pursue and came up with activation ideas for them. Since then, we’ve continued to reach out to Starfish for various assignments, the most recent being a naming project.

What is the team composition?

At my level, I worked directly with their CEO, but my team primarily worked with their senior brand strategist.

How did you come to work with Starfish?

Our SVP of marketing had worked with them previously for several design projects. He knew that they had expertise in the insight area as well, so he introduced me to them. Upon meeting the team, I was impressed by their quality of work. They delivered strong results like bigger companies while still providing a mid-tier price structure. I also appreciated their humility and how well their culture aligned with ours.

How much have you invested with them?

For the insight projects alone, we’ve spent between $150,000–$200,000 thus far.

What is the status of this engagement?

Their work began in 2015 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our retention rate grew considerably thanks to the insights from their journey analysis. Not only did they provide in-depth assessments, but they presented the content wonderfully in a clear, visual manner. It was so comprehensive that I could easily share it with our CEO.

While our recruitment has significantly increased since last year, it’s hard to say which of our many initiatives drove those conversions. Nevertheless, we’ve implemented several of their identified sub-targets and are confident that they’ve contributed to our higher recruitment volume.

How did Starfish perform from a project management standpoint?

Because they have small teams, they’re really able to get to know us. They’re responsive, organized, and well managed. In terms of timeliness, they always meet their deadlines and often outpace them.

What did you find most impressive about them?

I appreciate their capacity to produce high-quality work while still providing a small-firm experience. They deliver as well as the most prestigious strategic partners but engage us like next-door neighbors.

Are there any areas they could improve?

No, nothing comes to mind. They’re a perfect fit for our company thanks to our similar cultures.

5.0
Overall Score Our culture allows us to work well together. I’d recommend them to companies with a similar culture and size.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always meet their deadlines.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d absolutely recommend them.

Brand Strategy for Large Consulting & Auditing Company

"They're an agency that is client focused, very creative and consistently delivers a quality product."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000,000+
 
2004 - Ongoing
Project summary: 

Starfish has provided high-end brand and marketing strategy services for over 15 years, working on a wide range of internal and external brand/marketing projects ranging from employer branding, recruiting, advertising, events and more.

The Reviewer
 
10,000+ Employees
 
New York, New York
US Brand Leader, Large Auditing Company
 
Verified
The Review
Feedback summary: 

The long-term nature of the relationship highlights how successful Starfish has been over the years meeting needs and demands. They have proven their capabilities and willingness to do what it takes to get the job done right at a good price and under tough client conditions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

PwC is a professional services firm that focuses on audit and assurance, tax and consulting. PwC helps resolve complex client issues and identifies opportunities across a multitude of industries. Over my tenure, my roles included marketing and communications leader for the consulting practice, U.S. brand leader and signature services leader.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Starfish?

We used Starfish to help us build a stronger employer brand and to help embed our brand and value proposition inwardly at key employee touchpoints throughout their career at our organization (from onboarding to retirement or when they exit the firm).

SOLUTION

What was the scope of their involvement?

They developed a proprietary model for understanding and identifying key brand touchpoints within our organization, in terms of where the brand intersects with employees and clients. Starfish developed a strategy for us to map out these brand identity spots or touchpoints. We were able to classify them and figure out a strategy behind each one so that the impact would be meaningful for our employees.

Together with Starfish, we developed a communication strategy that included design elements, messaging, visual expression and videos, etc. for the 10th-anniversary celebration of our merger. On another occasion, we created a campaign around PwC's rebranding efforts. It included creating physical installations in over 80 U.S. offices to allow our people to interact and learn about all the elements of the brand. Both of these efforts created a unique brand experience for our people making them feel pride in the firm.

Starfish helped us to develop a full recruiting campaign for college campuses, from the creative, to the messaging, to the strategy, to the full installation and the research behind it. This helped candidates associate a sense of purpose, opportunity and satisfaction with the type of work they could be doing for us.

Finally, they helped us make sure that the content on our website reflected our new language and positioning, as well as updating our sales tools and collateral material. In some cases, our collateral material needed customization (a unique look and feel) in order to differentiate it from the competition and to set it apart from other existing service offerings. Starfish accomplished this many times using their knowledge of our brand and visual guidelines. Many of these assignments were to help support a new service offering we were launching or to refresh an existing service offering for relaunch.

What is the team composition?

I've worked with a number of people from their team, including Grant (Management Supervisor, Starfish). I typically worked with David (CEO, Starfish) at a more senior level, but my direct reports worked closely with many of the Starfish management and staff and always found them very responsive and professional.

How did you come to work with Starfish?

I’ve been working with Starfish for 15 years. I started the collaboration when I was the advisory marketing leader, then the U.S. brand leader, and, lastly, the U.S. signature services leader.

How much have you invested with them?

Across 15 years, we’ve spent $8–$12 million with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve made a strong effort to increase awareness of our company on campuses and to hopefully become an employer of choice. There is an outside ranking organization that surveys students to determine the top "employer of choice" on US campuses. PwC was ranked somewhere in the top 15 to 20 companies prior to engaging Starfish. After which PwC was ranked in the top 5 and eventually number 1. Campus recruitment has been a definite win.

We've been able to raise our specific metrics such as increasing readership on our website and other materials, as well as increasing awareness with the industry analyst program. The creative work and its alignment with our brand have delivered a strong and clear message that has had a huge impact.

How did Starfish perform from a project management standpoint?

This is an area of strength for Starfish. Their project management team is exceptional from listening, updating timelines, maintaining budget and troubleshooting roadblocks. This, along with interpersonal skill, is one of the reasons why Starfish has been with me for 15 years,

PwC is a tough and demanding client. In order for any agency to operate in it for any length of time, it has to be at the top of its game, continually demonstrating added value for fees.

What did you find most impressive about them?

I’ve worked with boutiques before and found many of them to be overly inflated. At the end of the day, the value Starfish brought exceeded our expectations and was priced fairly. All of my internal clients had positive things to say about them and were often repeat clients.

Are there any areas they could improve?

Starfish is headquartered in New York and a good number of their clients are naturally on the East Coast. At some point, it could be advantageous for them to set up a few small satellite offices in other large cities outside NY as their customer base reaches critical mass and requires a physical presence (more day to day interaction).

5.0
Overall Score They’d have been gone a long time ago otherwise.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never let me down, and I have no leeway when it comes to this.
  • 5.0 Cost
    Value / within estimates
    Starfish is the best agency I have onboard, in terms of cost and value.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve recommended them to many of our clients.

Rebranding for Medical Diagnostics Firm

“They integrated the new brand into our existing structure and were sensitive to our internal historical variables.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - May 2018
Project summary: 

Starfish led rebranding efforts for a company within a medical diagnostics firm. After research and discovery, they renamed the brand, integrated it into existing architecture and updated its visual identity.

The Reviewer
 
201-500 Employees
 
Boston, Massachusetts
VP of Global Marketing, Medical Diagnostics Firm
 
Verified
The Review
Feedback summary: 

Internal and external feedback on the changes are both positive. Starfish moved quickly through the process and took time to understand the culture of the business and userbase. They were communicative and managed the budget well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a former vice president of global marketing for a medical diagnostics firm focused on immunology diagnostics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Starfish?

We purchased a tick-borne disease business that needed rebranding to fit within our corporate umbrella.

SOLUTION

What was the scope of their involvement?

They laid out a well-defined process, beginning with a discovery phase through internal and external interviews. They then developed the brand idea based upon the attributes they collected from their research. Once we agreed on the idea, they took us through a naming process. Then, they helped us integrate the name into our brand architecture and develop a visual identity for the new branding, including a new logo.

What is the team composition?

We worked with a team lead, a day-to-day account manager, and another member of their staff.

How did you come to work with Starfish?

I found them by networking with my contacts. We wanted an agency that was strong, preferably with experience in healthcare and diagnostics. I spoke with several agencies and received proposals from four. Starfish offered the best combination of creative strategy people and price.

How much have you invested with them?

We spent about $80,000.

What is the status of this engagement?

We started the project in November 2017 and completed it in May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Qualitatively, we received very positive internal feedback throughout the review process on both the brand name and the brand idea. Early external reactions are also very favorable.

How did Starfish perform from a project management standpoint?

They did well. They put together a good project plan and stuck to it. They were good communicators and managed the budget well. We had no surprises along the way.

What did you find most impressive about them?

They took time to understand our business and the way our customers viewed the new company. They integrated the new brand into our existing structure and were sensitive to our internal historical variables. They balanced all the considerations well while moving quickly through the process.

Are there any areas they could improve?

Our company liked to look over a pre-read before each presentation. It would be helpful for them to send that sort of documentation a day or two ahead of time to make presentations and discussions more productive.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Communications for Global Technology Company

"They put a lot of thought into what the end user is going to say, feel, and do."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Mar. 2018
Project summary: 

Building off of existing white papers, Starfish created a 38-page HR strategy book and a shorter executive summary.

The Reviewer
 
10,000+ Employees
 
San Francisco, California
Stacey Heiss
Director of Project Management, HP
 
Verified
The Review
Feedback summary: 

The book Starfish created has been well-received. While communication could be improved around deadlines, the quality of work generally won the day. Their consistent communication, responsiveness, and client-focused approach justify the investment and made them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of project management and production for Human Resources at HP.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Starfish?

Two and a half years ago, HP split from a larger company into two smaller companies. We needed to develop a new people strategy that could be articulated to all employees. Our employees have varied job roles, from marketing and customer support to scientists, developers, and engineers. The people strategy needs to make sense and be relatable to everyone.

SOLUTION

What was the scope of their involvement?

HP asked five workstreams to develop white papers based on various aspects of our people strategy: Talent Acquisition, Talent and Learning, Our Culture, Rewards and Recognition, and The Future of Work. We provided the white papers to Starfish and they developed a cohesive format that made each workstream make sense within the broader strategy. Starfish boiled down the white papers to an articulation of the role of each workstream and their goals for the future. They had access to the leaders of each of the workstreams so they could ask questions and get clarification as needed.

Starfish produced two versions of what we call the HR strategy book. One is a 38-page printed and digital version that went to all of HR. The second is an eight-page executive version that was created for all HP employees. They developed the branding and brand strategy for both books.

What is the team composition?

We worked with two members of the Starfish team.

How did you come to work with Starfish?

I’d worked with Starfish when I was at another company. I had a good experience working with them previously, so it was my choice to connect with them on this project.

How much have you invested with them?

We spent about $80,000.

What is the status of this engagement?

The project took place from April 2017–March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over 700 of the books were delivered to our HR professionals around the globe. We also created PowerPoint presentations based on the creative approach that Starfish developed for the new people strategy. HR executives are using the presentations to share the new strategy with their executive stakeholders around the globe. They produced exactly what we needed. We will be collecting metrics but unfortunately don’t have any yet.

How did Starfish perform from a project management standpoint?

The team was excellent. They were very responsive and always available. They had to quickly get up to speed on our voice and tone in order to write the book. They understood the project from the inception so there was no lag time.

What did you find most impressive about them?

They’re a brand experience company so they really try to understand the psychology of our brand. They put a lot of thought into what the end user is going to say, feel, and do. It’s more than just a deliverable on a checklist. They're very conscious that our external brand also needs to resonate internally. A lot of companies focus entirely on the customer. Starfish focuses on creating internal brand ambassadors.

Are there any areas they could improve?

We’d originally set a six-week timeline to get this done and it went on for about a year. That wasn’t their fault, because we had to go through several review cycles. However, it would have been helpful if they’d built a contingency into their Statement of Work. Given that delays are not unexpected, it would have been nice to know upfront what impact a delay has on the timeline and budget. They could build in some padding in case the project takes longer than intended. They could also give clients an alert before things get off track.

5.0
Overall Score They understood our brand very well.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They should let clients know the impact on the budget if they miss a deadline.
  • 4.0 Cost
    Value / within estimates
    Their costs are fair, and in line with other companies.
  • 5.0 Quality
    Service & deliverables
    They take projects to a different level.
  • 5.0 NPS
    Willing to refer
    We’ve recommended them to another business unit at HP.

Branding & Advertising for Consumer Electronics Company

"We required quick turnaround times on several projects, and they were nimble enough to deliver on time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Sept. 2015 - Ongoing
Project summary: 

Starfish coordinated a series of branding and advertising campaigns to increase the visibility of certain products. Projects included logo design, website development, packaging design, and content creation.

The Reviewer
 
51-200 Employees
 
New York, New York
Mark Viken
VP of Marketing, Hisense USA
 
Verified
The Review
Feedback summary: 

Starfish consistently delivers high-quality creative content, leading to successful campaigns that have spanned a lengthy engagement. They are unfazed by strict turnaround guidelines. They oftentimes are given very little direction but manage to produce imaginative finished products.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the vice president of marketing for Hisense. We sell consumer electronics and appliances. I also have experience working with Starfish from my years at Sharp Corporation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Starfish?

At Hisense, we’ve worked with them on various branding and digital projects.

SOLUTION

What was the scope of their involvement?

They produced a complete style guide for us. Part of that process involved meeting with our marketing team and our senior leadership. That project took several months, and upon its completion, we could then address other needs. They have since produced a number of logos and developed a new website for us. We currently utilize their services for advertisement creation and packaging design.

What is the team composition?

I work closely with the CEO, a senior brand strategist, and a management supervisor.

How did you come to work with Starfish?

I was familiar with the CEO during his time with another agency. I knew his work was great and would match our needs.

How much have you invested with them?

Including my time at Sharp and my time at Hisense, my companies have spent more than $3 million.

What is the status of this engagement?

At Hisense, we started working together in September 2015. We have a number of ongoing projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have several advertising campaigns operating at one time, but a recent one for a large hardware supplier was very successful. They touted it as one of the most successful campaigns in their history with a specific brand.

How did Starfish perform from a project management standpoint?

I’ve never known them to be late. They were always on time, and that was challenging because we were not always clear on what we were looking for. But they were very patient with us.

What did you find most impressive about them?

We required quick turnaround times on several projects, and they were nimble enough to deliver on time.

Are there any areas they could improve?

No. I’ve seen steady improvement over the years in terms of their creative. They’re as good as some of the bigger agencies we work with.

5.0
Overall Score We will continue to use Starfish.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They operated well within our timelines. We've never had a project be late.
  • 5.0 Cost
    Value / within estimates
    We find them to be much more reasonable than larger agencies.
  • 5.0 Quality
    Service & deliverables
    They always met our needs.
  • 5.0 NPS
    Willing to refer

Educational Campaign for Life Insurance Company

"They take a personal interest in understanding your business and helping you deliver your stated objectives." 

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Apr. 2018
Project summary: 

Starfish managed an educational campaign based on pre-existing research and their own fact-finding efforts. After developing a strategy and creative briefs, they generated both digital and physical assets.

The Reviewer
 
5,001-10,000 Employees
 
New York, New York
Beth Wood
Chief Marketing Officer, Guardian Life
 
Verified
The Review
Feedback summary: 

Engagement increased ten-fold over previous campaigns and Starfish modeled effective handling of customer experience. Their pro-active work style pushed them to follow-up without being asked and ensured an energetic kick-off. Their diligence and thoughtfulness made them stand out in the industry.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Guardian Life, a Fortune 250 life insurance company. We sell life and disability insurance in addition to wealth management products and services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Starfish?

We were trying to build an education campaign around retirement to help people understand the challenges and options they face in retirement.

SOLUTION

What was the scope of their involvement?

They started with a fact-finding stage and spent a fair amount of time with us and our research trying to derive any insights they could. Then they helped us build out the creative briefs and the business strategy around the campaign, as well as how it would produce. They proceeded to build the digital and physical assets that went along with the campaign and spoke to two different audiences: our intermediaries and agents and our customers.

What is the team composition?

We primarily worked with their CEO and an account director.

How did you come to work with Starfish?

I stumbled onto Starfish when I was at a marketing conference during a speed dating scenario that they do for CMOs. I chose them because their CEO was transparent and their process was very thoughtful. I was able to see some of the work that they had done in the past and their focus on breaking client experience down into manageable bites of information appealed to me.

How much have you invested with them?

We spent between $60,000-$75,000.

What is the status of this engagement?

We worked together from September 2017 until April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Typically, 2% of our advisors will click through and engage with our content, but right now we’re in the high 20s. Although the campaign only launched three months ago, the engagement from our field partners has also been unbelievable. We typically don’t get a lot of engagement from them because they like their own voice and content. We’ve always struggled with client experience – trying to tackle it as one big effort and it never gets off the ground. They were able to help us see a different way to think about the work.

How did Starfish perform from a project management standpoint?

They’re very diligent so I didn’t have to call and follow-up. They pushed me and they’re very systematic in their approach, following a project plan and a very clear statement of work. This helped keep me on task.

What did you find most impressive about them?

They take a personal interest in understanding your business and helping you deliver your stated objectives. Their CEO gets involved in the early stages to make sure that things get kicked off on the right foot. He’s not absentee at the agency. He actively ensures that his teams deliver what he expects them to.

Are there any areas they could improve?

The only thing I’d like to see from them is more options and alternatives early in a project, other creative avenues and scenarios we could explore. It’s possible that they did do that but it just didn’t get to my level.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They’re generally very diligent, but sometimes their need for a top-quality product can overrun the timeline.
  • 5.0 Cost
    Value / within estimates
    They’re very cost effective relative to other agencies I’ve worked with.
  • 5.0 Quality
    Service & deliverables
    It’s excellent service with on-time deliverables.
  • 5.0 NPS
    Willing to refer
    I’m a strong promoter of Starfish.

Branding & Market Research for Women's Health Organization

"They are fun, strategic, and very responsive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Starfish initiated a market research and SEO initiative to identify knowledge gaps. The partnership ended after phase one when the internal focus pivoted.

The Reviewer
 
201-500 Employees
 
Delray Beach, Florida
Director of Market Research, Women's Health Organization
 
Verified
The Review
Feedback summary: 

The team presented thorough and insightful analysis. The team had a strategic and action-oriented approach that produced on-time deliveries.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of market research at a women’s health organization. We’re currently working in the hormonal menopause space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Starfish?

We needed branding and market research services. We engaged Starfish for their expertise in identifying—from a specific viewpoint—the things women experience and need as they age.

SOLUTION

What was the scope of their involvement?

Starfish examined our existing market research and identified knowledge gaps.

What is the team composition?

We worked with the CEO.

How did you come to work with Starfish?

A colleague knew the CEO and recommended Starfish. I didn’t consider other providers because I already had prior experience with a member of Starfish’s leadership team at another organization.

How much have you invested with them?

We spent less than $40,000.

What is the status of this engagement?

We worked together for three months and then put the relationship on pause.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

No, because we only completed phase one before discontinuing the partnership. As an organization, we changed course and direction, so we didn't need the information anymore.

How did Starfish perform from a project management standpoint?

They're excellent, professional, and organized. They're detail-oriented, insightful, and strategic.

What did you find most impressive about them?

Starfish’s level of detail and granularity distinguishes them. The team had an action-oriented approach to meeting client needs.

Any advice for potential customers?

Share as much as possible with Starfish. Even if the information doesn’t feel relevant, it will them do their job.

5.0
Overall Score They are fun, strategic, and very responsive.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline.
  • 3.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Their organization and research analysis were very thorough.
  • 5.0 NPS
    Willing to refer
    Since every engagement is different, I always recommend multiple firms. I would definitely recommend them in addition to other companies.