What was the scope of their involvement?
Anchour has helped our company create an entirely new brand identity. They produced an entirely new color palette, look and feel, and line of packaging. The core of our logo stayed the same, but they modernized and updated it.
The approach we used at the start involved drip campaigns and autoresponders. First, they helped us set up all the basics so we could improve our store and the systems to support it.
About a year later, our business dramatically shifted our focus from retail sales to medical. Lead generation required a radically different strategy. We became less concerned about online sales from our website alone. Now, we're more invested in attracting potential patients who take our formulas when prescribed by a doctor and covered by insurance.
Anchour runs all our ad campaigns and digital marketing strategy. They redesigned everything about our website and landing page. Now, they're continuing to work on e-commerce retail for our medical formulas. They also run our analytics, and the client service team handles management.
What is the team composition?
The work we do together touches most parts of their company. We have worked with 2–3 designers from Anchour along with their client service, web, and development teams.
How did you come to work with Anchour?
I found Anchour through a recommendation from a designer I worked with at a previous agency. I decided to hire them based on the practical insight they demonstrated during our very first call.
First and foremost, Anchour believed in our vision because they needed to be fully invested in our business to make us successful. I appreciated their frankness about the importance of balancing passion with practical business acumen.
How much have you invested with them?
In total, we have probably spent $1,000,000 over the last two years. We have Anchour on a retainer, and our project spans the entire spectrum of their service offerings from content strategy to design. We're up to an average of $600,000 a year now.
What is the status of this engagement?
Our relationship began in April 2017 and is ongoing.