We build impactful brands.

Gold
VERIFIED

Anchour is a digitally-focused branding agency based in Maine.

We build unforgettable brands and digital experiences that drive business results. Tucked away from the noise and the hype, we focus on the fundamentals of building successful businesses: strategic thinking, creativity, hard work, and honesty.

Through beautiful design and innovative digital experiences, we bring brands to life and help them flourish.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2013
Show all +
Lewiston, ME
headquarters
  • 223 Lisbon Street
    Lewiston, ME 04240
    United States
other locations
  • 995 Market Street
    San Francisco, CA 94103
    United States
  • 745 Atlantic Avenue
    Boston, MA 02111
    United States
  • 101 Innovation Place
    Santa Barbara, CA 93108
    United States

Portfolio

Key clients: 
TaskRabbit  |  Apple  |  Ubisoft  |  Sappi  |  Bosch  |  Sony  |  Samsung  |  Guideline  |  Outer Aisle  |  Terrasoul Superfoods  |  Kate Farms  |  Baxter Brewing  |  Garth Brooks  |  Visit Portland  |  HouseCanary  |  DCU
Dirigo FCU Image

Dirigo FCU

Anchour provided branding and marketing for Maine's leading credit union, Dirigo FCU. They helped the brand create an iconic look that would be instantly recognizable to their customers throughout the state.

Bates Image

Bates

Anchour provided brand Identity design for Bates College, helping the higher learning institution attract the kinds of student who would add to their culture and raise the school's profile.

Heatable Image

Heatable

Heatable offers heating oil delivery at your fingertips. They turned to Anchor in order to receive a robust brand strategy that would help them attract the right audiences, increase brand perception, and become an instantly identifiable brand in their market.

Reviews

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Web Dev & Marketing for Surplus & Salvage Company

“Overall, we feel really positive about our relationship and the value they bring to our business.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2018 - Ongoing
Project summary: 

Anchour redesigned and built a WordPress site for a surplus retailer. While helping them rebrand, they’ve done email marketing, paid search, social media ads, and traditional television advertising.  

The Reviewer
 
201-500 Employees
 
Winslow, Maine
Charley Willey
Marden's
 
Verified
The Review
Feedback summary: 

There has been more engagement with the brand on social media, and although there are no metrics, they’re confident in Anchour’s impact. The team is very responsive, and their personal service separates them from competitors. They’re communicative, and overall, are great partners.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a surplus and salvage company. I’m the marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We wanted to rebuild our website and completely revise it. We don’t do any e-commerce, it’s an informative website, but what we had was really outdated and wasn’t user-friendly.

SOLUTION

What was the scope of their involvement?

The site was completely from new, and they used WordPress for development. They did everything from design to backend development. We also ended  up doing a mini brand refresh. So, they came up with new fonts, colors, and graphic materials. They’ve also helped with email marketing, paid search, and social media advertising.

We also worked with them to record TV and YouTube commercials, and they did everything from start to finish: concepts, recording, audio, and have even worked with local TV stations to get them on air. With email marketing, we work on nurture emails that promote our brand.

What is the team composition?

I have a main point of contact, and it usually involves a couple of other people.

How did you come to work with Anchour?

It was through word of mouth. They were recommended to us by someone in IT. They’re very close to one of our locations as well, so it was very convenient to work with them.

How much have you invested with them?

We spent between $200,000–$250,000.

What is the status of this engagement?

We started in August 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re an old-school business, so we don’t have a point of sale. As a result, it’s hard to calculate ROI. At the same time, we’ve seen an increase in social media responses, particularly to paid ads. Conversions through Google prove that it’s going well. Overall, we feel really positive about our relationship and the value they bring to our business.

How did Anchour perform from a project management standpoint?

Their communication is great. We usually reach them through phone, text, or we’ll meet with them in person.

What did you find most impressive about them?

They’re sincere and care about us. They seem very willing to help with any questions we have or the changes we request. They’re responsive to all of that, and that personal touch really separates them from others.

Are there any areas they could improve?

I really don’t think so.

Do you have any advice for potential customers?

The more you know about what you want to accomplish, the more successful you’ll be. Your input will help build your relationship even more.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Entire Rebrand for New England Brewing Company

“Anchour has exceeded our every expectation.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2019 - Ongoing
Project summary: 

Anchour provided branding services for a New England brewing company. This included designing labels for cans, designing a website and marketing collateral, and handling digital campaigns.

The Reviewer
 
11 - 50 Employees
 
Lewiston, Maine
Jennifer Lever
President, Baxter Brewing Co.
 
Verified
The Review
Feedback summary: 

While the project has not yet launched, key stakeholders have provided positive feedback on the new designs. Anchour establishes an effective workflow, adjusting where necessary and responding well to feedback. The team is creative, knowledgeable, and fun to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president of Baxter Brewing, a brewery located in Lewiston, Maine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We were trying to achieve cohesion and recognizability across the brand family.

SOLUTION

What was the scope of their involvement?

Anchour has been a large part of our rebranding and digital marketing efforts. Their team provided naming and design services for our beers. They use an established template based on the design of our flagship beer for a 12 ounce can to create designs for our other year-round beers. The team then used the same process to design the labels of our seasonal beers. Anchour also creates marketing collateral for our brand releases.

Additionally, Anchour’s digital and design teams are helping us launch a new website. They weigh in on our designs to make sure they are cohesive and forward-thinking. Their team has worked on several facets of the project, including SEO optimization, newsletter engagement, digital metrics, and paid advertising content. They provide us with feedback every 30 days on how our organic content, which we manage in-house, is aligning with our paid advertising content.

What is the team composition?

My main points of contact are Stephen (Partner & CEO, Anchour), Aimee (Account Manager, Anchour) on the design side, and Marc (Senior Project Manager, Anchour) from the digital team. 

How did you come to work with Anchour?

The Anchour offices are one block away from ours, so it was a matter of proximity at first. They had been involved at some smaller projects, but they impressed us. Their team understood who we were and what we were trying to depict, so it felt like a good match-up.

How much have you invested with them?

We have invested about $80,000.

What is the status of this engagement?

Our ongoing engagement with Anchour began in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

While we haven’t rolled out the project yet, our distributors and major food chains have been ecstatic about the designs. We all feel really strongly that there’s nothing but good things to come.

How did Anchour perform from a project management standpoint?

Their team is incredible. Anchour was able to adjust and exceed expectations in every situation, regardless of what element of the project is involved. Our teams have really great conversations around processes unique to the beer industry. They’re always ready and willing to take on more. Both Marc and Aimee have excellent follow up. We primarily communicate in-person or via text and email.

What did you find most impressive about them?

Anchour has exceeded our every expectation. What we asked for should have been a much more insurmountable task, but they made it happen. I truly believe this will be the biggest leap forward our brand has made in the nine years that we’ve been established. 

Are there any areas they could improve?

No, I’m very happy with Anchour. They’re incredibly responsive to any feedback we provide so there have been no issues.

Do you have any advice for potential customers?

Transparency is the best way forward. Even if the message is uncomfortable or someone has put a lot of work into a task and you’re not happy with it, it’s worth it to speak up. Anchour responds well to transparency and wants the customer to walk away feeling happy.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Lead Generation for Medical Nutrition Company

"We couldn't accomplish what we do without Anchour."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Apr. 2017 - Ongoing
Project summary: 

Anchour plans and executes an entire digital marketing strategy and supported an end-to-end rebrand via design and campaigns. They enabled a shift in priority from e-commerce sales to lead generation.

The Reviewer
 
11-50 Employees
 
Santa Barbara, California
Nory Emori
Creative Director, Kate Farms Inc.
 
Verified
The Review
Feedback summary: 

A sharp, skilled, and reliable team, Anchour provides a valuable combination of strategic insight and adroit implementation. Digital marketing efforts produce over 600 highly qualified monthly leads and drastically improved e-commerce sales. They've catalyzed useful process improvements internally.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

When we first started the engagement, our company made meal replacement shakes that were sold through the natural grocery channel as well as online. Anchour has seen our company through a couple of significant transitions over the last few years since then. Kate Farms is now entirely a medical food brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

When we first met Anchour, we sold meal replacement shakes in brick-and-mortar natural grocery retailers and online. Now we are a medical food company focusing on connecting with people who need medical nutrition.

SOLUTION

What was the scope of their involvement?

Anchour has helped our company create an entirely new brand identity. They produced an entirely new color palette, look and feel, and line of packaging. The core of our logo stayed the same, but they modernized and updated it.

The approach we used at the start involved drip campaigns and autoresponders. First, they helped us set up all the basics so we could improve our store and the systems to support it. 

About a year later, our business dramatically shifted our focus from retail sales to medical. Lead generation required a radically different strategy. We became less concerned about online sales from our website alone. Now, we're more invested in attracting potential patients who take our formulas when prescribed by a doctor and covered by insurance. 

Anchour runs all our ad campaigns and digital marketing strategy. They redesigned everything about our website and landing page. Now, they're continuing to work on e-commerce retail for our medical formulas.  They also run our analytics, and the client service team handles management.

What is the team composition?

The work we do together touches most parts of their company. We have worked with 2–3 designers from Anchour along with their client service, web, and development teams.

How did you come to work with Anchour?

I found Anchour through a recommendation from a designer I worked with at a previous agency. I decided to hire them based on the practical insight they demonstrated during our very first call. 

First and foremost, Anchour believed in our vision because they needed to be fully invested in our business to make us successful. I appreciated their frankness about the importance of balancing passion with practical business acumen.

How much have you invested with them?

In total, we have probably spent $1,000,000 over the last two years. We have Anchour on a retainer, and our project spans the entire spectrum of their service offerings from content strategy to design. We're up to an average of $600,000 a year now.

What is the status of this engagement?

Our relationship began in April 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results Anchour produces for us have been nothing short of remarkable. Our retail sales dramatically increased. Now, our focus is now on lead gen and we're seeing excellent outcomes. 

At one point, we were attracting thousands of monthly leads. When we realized that was too many and that few were valuable, we started focusing on quality. 

Even though we use intense screening and only let in extremely highly qualified leads, Anchour still manages to help us attract at least 600 excellent leads a month.

How did Anchour perform from a project management standpoint?

Anchour has excellent project management skills. They are exceptionally responsive. We consider them part of our team. We use all sorts of platforms to collaborate, but the very best thing about them is their commitment to continually improving their client management process. 

Right now, we're switching from a waterfall method to an agile method. We share an online project management platform and Slack. Their process improvements have made everything so much faster and more efficient.

What did you find most impressive about them?

I have partnered with agencies for 20 years and used to work with one. I found Anchour entirely different and fresh based on their exceptional level of personal investment. It’s not about working around the clock, it’s that each and every person makes me feel confident that they're invested in our success. 

It always feels like Anchour wants to do the right thing for us as a client. They don't just care about money or budgets. They push back on our requests collaboratively and positively to help us improve. We couldn't accomplish what we do without Anchour. As a small business, we don't have the skills they provide in-house.

 Are there any areas they could improve?

Since Anchour is a new young company, they don't always think long-term about how our systems will work with other agencies over time. We talk about this and it’s getting better and better.

Do you have any advice for potential customers?

Based on my experience with Anchour, I recommend making them feel integrated rather than being on the other side of the fence. This style of working has been extremely successful for us.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Career Development Program

“They were more nimble and eager to solve our problems than other teams I’ve worked with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018–July 2018
Project summary: 

Anchour built a brand strategy and messaging approach for a traditional college’s new initiative. They used the existing school’s identity to create a distinct logo and other materials.

The Reviewer
 
501 - 1,000 Employees
 
Lewiston, Maine
Senior Associate Dean, Liberal Arts College
 
Verified
The Review
Feedback summary: 

The fresh brand was warmly received by the public and internal team. Anchor ensured the classic, core mission was incorporated in the new program’s identity. Their enthusiasm and dedication to the project made them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work at a small liberal arts college in New England. I’m the senior associate dean for one of the school’s programs that helps prepare students for post-graduate work and experiences. We aim to inform students about our philosophy and allow them to tailor their educational path for future success.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

Because our college is very classic and traditional, we wanted the new program to step outside of the norm and be modern. We hired Anchour to help us create a brand that aligned with our established school while distinguishing ourselves as a thought leader.

SOLUTION

What was the scope of their involvement?

Anchour performed research with key stakeholders, trustees, and alumni and held focus groups consisting of students, faculty, and staff. After gathering this information, they presented a document that showed their understanding of our brand and our place in the public view. We provided feedback and made some modifications. From there, Anchour delivered six different campaigns and we selected one to move forward with.

Once we had our direction planned, their team helped design our logo and overall brand identity. They helped develop our brand messaging and strategy, including choosing color palettes, print and web materials, etc.

What is the team composition?

We began the project with both the president and co-owner of Anchour. They provided a dedicated project manager for the work and I had access to their senior management team at all times. There was a design team assigned to us, as well, and our main point of contact changed depending on the needs of the task.

How did you come to work with Anchour?

We wanted to work with a local company, so we looked at New England-based teams. We were impressed with the local iconic brands Anchour had represented and wanted them to do something similar for us.

How much have you invested with them?

We’ve spent just over $25,000 on the project.

What is the status of this engagement?

We worked on this project from April–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback from users has been overwhelmingly positive. We’ve implemented all of Anchour’s suggestions and the response from the public is fantastic. We have a coherent message and they helped us transform into a recognizable brand.

How did Anchour perform from a project management standpoint?

We’re a high-touch client, and they’re incredibly responsive. Our chief executive was involved throughout the project, so Anchor knew speed and communication were crucial for us. I felt perfectly comfortable reaching out to any member of the team whenever needed. Our main communication took place over phone, email, and I could go to their office.

What did you find most impressive about them?

They were more nimble and eager to solve our problems than other teams I’ve worked with. I’m currently working on a different project, and I’m reminded of how skilled and willing the Anchor team was during our engagement.

Are there any areas they could improve?

There’s nothing I can think of that they could’ve improved. We were 100% satisfied with our relationship and the final product.

5.0
Overall Score They truly did their homework and understood our needs.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They stuck to our schedules and never missed deadlines.
  • 5.0 Cost
    Value / within estimates
    The money we paid them was well-spent.
  • 5.0 Quality
    Service & deliverables
    They were a sophisticated, high-end agency right in our backyard.
  • 5.0 NPS
    Willing to refer
    I've already recommended them to people.

Brand Awareness for Health Professions College

"The team has a fun sophistication that makes for a great vibe."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Ongoing
Project summary: 

Anchor has leveraged web development and stakeholder research to execute a rebrand. Deliverables include business cards, logo design, and new web pages. Work is ongoing.

The Reviewer
 
11-50 Employees
 
Lewiston, Maine
Monika Bissell
President, Maine College of Health Professions
 
Verified
The Review
Feedback summary: 

The strategy successfully captured the new image and continues to drive web traffic. Anchour's enthusiastic and optimistic energy matches their professionalism and responsive service. The team is goal-oriented and open to critical feedback. Expect them to accommodate smaller budgets.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Maine College of Health Professions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

The college had minimal brand awareness and an outdated image. Despite an existing partnership, our digital presence and marketing collateral didn’t reflect who we were as an organization. We needed a new vendor to refresh our image to the public.  

SOLUTION

What was the scope of their involvement?

First, management from both teams participated in exploratory interviews. Anchour presented a roadmap that delineated the process for data gathering relative to the true perception, disposition, and attitudes about the college from students, faculty, and management. These meetings led to the first set of deliverables.

The subsequent reports established our differentiators and brand profile. From there, Anchour created a new logo and did web development. We recently received new business cards based on those designs. Also, the team released new web pages a few days ago.

What is the team composition?

Initially, we worked with Josh (Partner/President, Anchour), who then handed the engagement to a project manager. Currently, we interact with Josh, Stephen (CEO, Anchour), and Alex (Digital Marketer, Anchour).

How did you come to work with Anchour?

Shortly after I joined the college, we made rebranding a priority. Our team set a budget and sought referrals from our hospital network. We received a recommendation for Anchour because the team was new and three blocks away from our office. We then held introductory meetings and mutual interviews; Anchour does not accept every client.

How much have you invested with them?

We’ve spent at least $50,000 on the project. Including collateral production, the total cost is near $80,000.  

What is the status of this engagement?

We started working together in February 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Anchour absolutely nailed the rebrand. They’ve kept us close to the process and while forming a congruent strategy from the volume of collateral they created. The team is incredibly responsive and adept—qualities that distinguish them from our previous partners. They get the job done.

How did Anchour perform from a project management standpoint?

The team is available and open to feedback; they want to know if they’re moving in the wrong direction. We feel comfortable providing feedback, but there’s never been a reason to say something negative. Our recent conversations about driving traffic are proof the engagement’s success. The frequency of communication fluctuates with the project cycle, but they’ll proactively reach out to ensure everything is okay.

What did you find most impressive about them?

Anchour is mission-driven and wants us to succeed. The team is not only professional, but also enthusiastic, optimistic, and energetic. The team has a fun sophistication that makes for a great vibe. We couldn’t be happier about working with them.

Are there any areas they could improve?

No, they’re great.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They immediately recognized the potential of our partnership, despite our limited budget. The team is incredibly affordable and does not upsell us.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & for Architectural Design Studio

“They understand our vision and treat our business as if it was their own.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

Anchour designed two new websites and provides ongoing management of web and content development, brand strategy, and digital marketing.

The Reviewer
 
11-50 Employees
 
Portland, Maine
Amanda Cleary
Sales Coordinator, Caleb Johnson Studio
 
Verified
The Review
Feedback summary: 

The traffic to the website has increased and the number of qualified inquiries is on the rise. Anchour goes above and beyond to meet all needs, while their professionalism and commitment to quality contributed to the project’s success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a sales coordinator at Caleb Johnson Studio and, our affiliated construction company, Woodhull of Maine. We are an award-winning Maine architecture and construction firm, offering custom design/build services for new homes, renovations, additions, and commercial projects, with noted expertise in completing residential projects at challenging waterfront properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We were looking for a creative team to help us develop our two websites. We also needed help with our brand message, getting that message to reach our target audience, organic search results, and social media efforts.

SOLUTION

What was the scope of their involvement?

Anchour helped rethink and relaunch our digital presence as a firm, including new brands, websites, and social media. Their services have included brand strategy, copywriting, website design, development, and ongoing digital marketing.

What is the team composition?

We have worked with the partner/CEO, creative director, senior designer, digital marketer, strategist, account manager, director of client services, development manager and content producer.

How did you come to work with Anchour?

I was referred to them by a friend who works on their team.

How much have you invested with them?

We've spent between $50,000–$100,000.

What is the status of this engagement?

We started working with them in March 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before we engaged Anchour, we were focused almost exclusively on print ads. Anchour has helped us successfully change our direction and focus on web development, digital strategy/marketing. We've noticed a significant increase in the number of qualified inquiries that come in through the website. We have not advertised in print for the past five months, and the number of inquiries we receive continues—we feel this is largely in part due to our collaboration with Anchour's team.

How Anchour they perform from a project management standpoint?

They're very professional and have all the necessary resources to handle our requests quickly and efficiently.

What did you find most impressive about them?

They care about doing high-quality work. They understand our vision and treat our business as if it was their own. It’s been an enjoyable collaboration.

Are there any areas they could improve?

No. We've been very happy with them and we've recommended them to many other firms.

5.0
Overall Score We're happy with everything.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always deliver on time. We haven't had any issues.
  • 5.0 Cost
    Value / within estimates
    Their pricing is fair.
  • 5.0 Quality
    Service & deliverables
    They give us everything we ask of them and make changes when necessary.
  • 5.0 NPS
    Willing to refer
    I've already recommended them and I'd do that again.

Branding for Construction Management Firm

“Their level of care and involvement sets them apart.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Oct. 2018
Project summary: 

Anchour provided branding services, including website and RFP designs. They continue to provide ongoing marketing support as needed.

The Reviewer
 
11-50 Employees
 
Lewiston, Maine
Simon Hebert
Project Manager, Hebert Construction
 
Verified
The Review
Feedback summary: 

Anchour's branding work has already improved morale and received positive feedback. Highly proactive, involved, and genuine in their approach to client projects, they continue to be strong partners. They're straightforward and take the time to understand their client's industry.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a project manager at Herbert Construction, a commercial construction management firm located in Maine, specializing in multi-residential units, schools, and other types of properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We engaged Anchour to update our branding, RFP material, marketing materials, and website.

SOLUTION

What was the scope of their involvement?

Initially, Anchour redesigned our website, updating the branding, messaging, and schematic. They provided multiple rounds of designs for us to approve and modify. Then, they helped us onboard our RFP materials, integrated Adobe InDesign software, and designed other branding materials as needed.

What is the team composition?

I work directly with Tom (Account Manager, Anchour) and Marc (Director of Client Services, Anchour), but I also worked with the President and CEO in the earlier stages of the project.

How did you come to work with Anchour?

Their offices are just down the street from us and we liked the work they'd done for other businesses in the area, so we felt they would be a good fit.

How much have you invested with them?

We've invested about $65,000 thus far.

What is the status of this engagement?

We've been working with them since July 2018 and they continue to provide ongoing marketing services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the website, so we don't have any metrics to share just yet, but we've been very happy with their work overall. We've already seen an uptick in comments, recognition, and positive feedback thanks to some of their efforts. Morale has also improved; everyone's very happy to see the progress that's been made.

How did Anchour perform from a project management standpoint?

They're very straightforward and good about mapping out their process, timelines, and objectives. We mostly communicate with them through in-person meetings or email.

What did you find most impressive about them?

Their level of care and involvement sets them apart. They take pride in the messaging they produce for clients. They also took the time to thoroughly understand our industry and lingo.

Are there any areas they could improve?

We had some communication issues in the beginning, but they were able to quickly make adjustments and everything's been moving along smoothly since.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were able to expedite our original timelines per their own suggestion.
  • 5.0 Cost
    Value / within estimates
    Their services aren't cheap, but definitely worth the investment.
  • 4.5 Quality
    Service & deliverables
    They met, and often exceeded, our demanding expectations.
  • 5.0 NPS
    Willing to refer
    I've already referred them to others.

Marketing & Branding for Certified Public Accounting Firm

"They were very conscientious of timelines and the need to stay on schedule."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Mar. 2018
Project summary: 

Anchour provided a full marketing and branding service to create a modern look. They redesigned the logo, website, and various collateral while preserving the historical color scheme.

The Reviewer
 
1-10 Employees
 
Lewiston, Maine
Dan Chasse
Managing Partner, Chasse & Co.
 
Verified
The Review
Feedback summary: 

Overall SEO performance improved significantly. It takes time but recent data shows sizable jumps beating the competition. Their research also yielded helpful insight into the advertising space. Although was unfamiliar with specific industry nuances, they successfully captured the new brand’s intent.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner for a CPA firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We needed to address marketing and branding.

SOLUTION

What was the scope of their involvement?

They laid out a scope of work for the frontend, aiming to have a foundation website that would be deployable for future digital marketing. Anchour provided varying options to get the brand identity and place; they utilized several in-house individuals to identify proper verbiage and establish the firm’s identity. The team rebranded the old logo and other marketing materials–keeping our traditional color scheme – and redeploying them as more modern iterations.

What is the team composition?

The team had four people and included the SEO, president, and senior strategist.

How did you come to work with Anchour?

They had a footprint in the local market. Anchour’s attention to detail also stood out from other firms we looked at. The team delivered a good presentation that thoroughly explained the scope.

How much have you invested with them?

We spent between $20,000–$40,000.

What is the status of this engagement?

We started working with them in November 2017 and ended in March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our SEO performance has improved and is now closer to optimal levels. We’re also starting to cultivate the database and analytics, which will inform future evaluations as we gear up from the launch over the next 12 months.

How did Anchour perform from a project management standpoint?

They were very conscientious of timelines and the need to stay on schedule. Whenever our team encountered a delay, Anchour reached out to ensure everything was on track.

What did you find most impressive about them?

Their research provided showed how potential feeds or advertising are received. While I don’t have a benchmark to compare them to, our progress with SEO suggests future success with digital marketing.

Are there any areas they could improve?

Their team has historically captured product centered companies. We felt that the service sector would be challenge to them, but after they got a hold on our organization, they were able to really enhance our image in this digital world.

Any advice for potential customers?

Set clear expectations at the start of the engagement. That level of clarity will maximize results and get realistic timelines and benchmarks.

5.0
Overall Score The industry piece was the most challenging. But once they were able to see it through and understand it, they captured it.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were on schedule despite delays on our side. The team had to accommodate our seasonality, but could’ve been more sensitive to it.
  • 5.0 Cost
    Value / within estimates
    They’re very market competitive with costs at appropriate price points.
  • 5.0 Quality
    Service & deliverables
    It was a learning curve, but they provided a quality comprehensive package despite their unfamiliarity with the industry component.
  • 5.0 NPS
    Willing to refer
    We’ve already referred them.

Branding & Logo Design for Credit Union

"We’ve only gotten positive feedback on the multiple digital campaigns. I have nothing negative to say about them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. - Oct. 2017
Project summary: 

Anchour designed a new logo and branding guide to support a string of digital campaigns. They created product collateral and consulted stakeholders to maintain consistency with colors, font, and tone.

The Reviewer
 
11-50 Employees
 
Maine
Nicole Mailhot
VP of Marketing, Dirigo FCU
 
Verified
The Review
Feedback summary: 

The digital campaigns received noteworthy praise. After scaling their team, Anchour delivered timely results and quick turnarounds in a timely manner. The team’s diverse range of skills helpfully supplemented existing knowledge gaps.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and business development for Dirigo, a credit union.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We wanted a new logo and a new brand.

SOLUTION

What was the scope of their involvement?

They first met with our management team to identify our needs and goals. Anchour then conducted secondary meetings with staff to figure out the company and our overall vision for the project. The team also surveyed our local membership base to see how people perceived our organization. Afterwards, Anchour presented different ideas based on this information.

In addition to the new logo, they produced a brand guide with colors, font, and tone for our culture. That project led to new projects with Anchour serving as an external marketing firm. The team created product collateral for our various branches and consulted with outside architect and branding firms that supported our new location opening.

What is the team composition?

We worked with the CEO and COO before transitioning to a project manager, who liaised between us and the design team.

How did you come to work with Anchour?

We wanted a local vendor that knew our customer demographic and Anchour’s web content distinguished them from the larger firms we considered. When I sent an inquiry, the COO responded within 10 minutes.

How much have you invested with them?

We spent approximately $50,000 on the original project and invested more on a separate web redesign project.

What is the status of this engagement?

We worked with them from February–October 2017. However, there was a three-month gap in the timeline because of my maternity leave.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve only gotten positive feedback on the digital campaigns. I have nothing negative to say about them.

How did Anchour perform from a project management standpoint?

Their company grew considerably since the start of the engagement. The CEO and COO were initially spread thin but did eventually onboard project managers. With the new resources, the team met deadlines and completed turnarounds in under a week.

What did you find most impressive about them?

They have comprehensive skill sets for digital media, advertising, marketing, and web development. Their breadth of knowledge validated my decision them. We also learned a lot.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Strategy Consultant in Automotive Industry

"They’re very knowledgeable and professional. They’re at the top of their game."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Mar. 2017
Project summary: 

Anchour's involvement in this project resulted in a full suite of branding deliverables: a brand strategy, a logo, and a new website to aid the client in standing out amongst their competitors.

The Reviewer
 
Freelancer
 
Detroit, Michigan
Paul Eichenberg
Managing Director, Paul Eichenberg Strategic Consulting
 
Verified
The Review
Feedback summary: 

Their project management is an area where Anchour shines. They handle the entire branding process from start to finish in a professional and personal way that makes them feel like true partners.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a strategy consultant. I started my firm over the course of the past year, and I specialize in strategy consulting for the automotive industry. I work with investors, hedge funds, private equity firms, investment banks, and automotive companies. I provide support in developing strategies that are generally focused on high technologies or new technologies associated with the automotive industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

They’ve helped me with three things thus far. They helped me build my brand strategy and put together a brand strategy document to help me clarify what sets me apart from other automotive experts and consultants. Second, they helped me develop all of my marketing assets. They worked on logos and identity, and all the things that are necessary for running a website, social media presence, and correspondence with my customers. The third thing they helped me with was my website design. They developed content, and they also developed the look and feel and the personality associated with my site. Through all of that, they created a unique user experience for people who come to my site.

SOLUTION

What was the scope of their involvement?

They first had a lengthy interview with me to find out what’s important to me, what I’m passionate about, and how I see myself. The second part of that was how others see me, so they talked to other people. The third thing they did was some competitor analysis. They also looked at the messages that are important with these types of companies. That’s the process they used to develop the brand strategy. They then took that information and started applying it to the logo, and started to develop the marketing assets associated with my brand.

I had already hired a developer, but Anchour did the design work for my website. They did the branding, brand strategy, the marketing assets, and then the design. I’m now engaged with them for help with my digital marketing strategy. They’ve done very nice work.

How did you come to work with Anchour?

I did an internet search for the best web designs and other similar searches. Anchour kept coming up on any search I did. I liked the feel of their website so much that I decided to hire them. We had a couple of Skype meetings but never any in-person meetings.

How much have you invested with Anchour?

I’ve invested almost $20,000.

What is the status of this engagement?

We started working together in October of 2016, and the work is ongoing. The original project ended in February of this year and now we’re working on the digital marketing campaign.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The site just got up and running in the past week, so I won’t have any metrics for about three months.

How did Anchour perform from a project management standpoint?

They’ve been very realistic about timing. As we wrap up a meeting, they’ll tell me how much time they need for the next phase, and we set up the next meeting. They send me the updated materials the morning of the meeting, so I have time to review them. They’re always on time, and they always have the work done in the most professional manner. I was pleasantly surprised with the way they honor their commitments and follow up with great work.

What did you find most impressive about Anchour?

They’re very knowledgeable and professional. They’re at the top of their game. They offer the complete value chain of services, which is important to me as I’m not experienced in their industry. If I had to do it all over again, I would have Anchour do everything rather than hiring a separate developer. They get to know you and your strategy. They’re a great partner in the whole process.

Are there any areas Anchour could improve?

It’s hard to critique them, as I’m not an expert in this area. My experience with Anchour has been great.

5.0
Overall Score They’re a very professional team, very proficient, and they deliver premium work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I had a great experience collaborating with them. I don’t know if their cost is premium, but they provide premium service.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    If anyone asks, I will definitely steer them toward Anchour.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
ANCHOUR CREATIVE, LLC
Status
Active
Jurisdiction of Formation
Maine
ID
20140263DC
Date of Formation
Jul 24, 2013
Source
Department of the Secretary of State
Last Updated
Dec 20, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
23
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
March 31, 2020