We build impactful brands.

GOLD VERIFIED

Anchour is a digitally-focused branding agency based in Maine.

We build unforgettable brands and digital experiences that drive business results. Tucked away from the noise and the hype, we focus on the fundamentals of building successful businesses: strategic thinking, creativity, hard work, and honesty.

Through beautiful design and innovative digital experiences, we bring brands to life and help them flourish.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2013
Show all +
Lewiston, ME
headquarters
  • 223 Lisbon Street
    Lewiston, ME 04240
    United States
other locations
  • 995 Market Street
    San Francisco, CA 94103
    United States
  • 745 Atlantic Avenue
    Boston, MA 02111
    United States
  • 101 Innovation Place
    Santa Barbara, CA 93108
    United States

Portfolio

Key clients: 

Apple  |  Ubisoft  |  TaskRabbit  |  Sappi  |  Bosch  |  Samsung  |  Guideline  |  Outer Aisle  |  Terrasoul Superfoods  |  Kate Farms  |  Baxter Brewing  |  Garth Brooks  |  Visit Portland  |  HouseCanary  |  DCU  |  Bates College  |  Heatable

Heatable Image

Heatable

Heatable offers heating oil delivery at your fingertips. They turned to Anchor in order to receive a robust brand strategy that would help them attract the right audiences, increase brand perception, and become an instantly identifiable brand in their market.

Wallit Image

Wallit

Wallit needed to bring clarity, consistency, and appeal to their powerful family banking technology. Strategy, brand identity, and web design revitalized their business approach with an upbeat and inspirational take on finances. The result has helped Wallit gain fast traction with bank partners and new customers.

Baxter Brewing Image

Baxter Brewing

A longstanding player in Maine’s booming brewery scene needed a revamp to remain distinct and relevant amidst growing competition. A fresh brand identity and bold packaging communicates their adventurous spirit and helps the beer stand out in every crowded environment.

PeoplesChoice Image

PeoplesChoice

PeoplesChoice needed to modernize to stay relevant and engage new members as a credit union in a competitive financial category. An approachable and trustworthy strategy and identity seek to reenergize engagement and continues to drive product and membership growth.

The Woods Image

The Woods

With a dream and a plan, The Woods needed a complete brand to draw people to a luxe treehouse in Norway, Maine. Strategy, design, and collateral defined the unique experience and built early intrigue and excitement for upcoming stays.   
Caleb Johnson Image

Caleb Johnson

Strategy, brand identity, web design, and marketing materials for a high-end architect brought the experience of arriving home to life across all channels, driving increased interest and engagement from potential clients.

Reviews

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Web Dev, SEO & PPC for Agriculture Nonprofit

“They've always been exceptionally helpful, easy to communicate with, and they offer a quick turnaround time.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2017 - Ongoing
Project summary: 

Anchour designed a WordPress website for an agricultural nonprofit, including brand colors and logos while making it user-friendly. They’ve also established Google Ads and manage the site’s SEO.

The Reviewer
 
11-50 Employees
 
Freeport, Maine
Manager, Wolfe's Neck Center for Agriculture & Environment
 
Verified
The Review
Feedback summary: 

Due to the site’s navigability and pleasing design, they’ve received a lot of positive feedback. Anchour is committed to building a successful partnership and care about the project’s outcome. The team is very responsive, helpful, and encourage open communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Wolfe’s Neck Center for Agriculture & Environment. It’s a nonprofit firm based in Maine that’s looking to find solutions to climate change through agriculture. We offer local programs, training, and research. I’m the grants and development manager there.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

When I was brought on, we had a very basic WordPress site that was kind of a mess. The backend was exceptionally hard to manage and it was outdated. Really, it wasn’t helping us get our mission across to the general public. We were also going through a rebrand at the time, and we wanted a website that would reflect that rebrand.

SOLUTION

What was the scope of their involvement?

We put them in charge of the website design, the content, the copy editing. We gave them a bunch of media and asked them to figure out the best ways to incorporate them into the site. They became the creative and content directors of the whole site.

Initially, they helped us with the layout. As a nonprofit, we have so many branches for what we do, so we wanted to ensure that the site was laid out in a way that would be clear for many audiences. Before they came on, our Web site was a bunch of different tabs on the side so it was really hard to navigate. They helped us organize everything into really specific categories and just figure out the best simple navigation for the entire site.

They incorporated our colors and logos from our newest rebrand to keep the look and feel of the site consistent.

Then, since the site launched, they set up our analytics, helped with keywords, and supported SEO efforts. Recently, they even helped with our Google Ads account. Now, we manage the site, but they help us if we reach out.

What is the team composition?

We had a main point of contact, and a team of four came to our farm regularly. ZO was our initial point of contact, they came to the farm, got to know who we are, took pictures, So they really got to understand who we are. Once things became more technical, Alex and Mark followed through the development process.

How did you come to work with Anchour?

One of our staff members worked with them for another project. they came to the farm, kind of pitched what they were all about. And we just kind of immediately fell in love with their work and their work ethic.

They were located nearby, so it was easy for them to come out to us, and it was easy to communicate back and forth. from the beginning, they were the front runner. And we really loved working with them the whole time.

How much have you invested with them?

In total, we’ve spent about $37,000. The web design was $25,000, and digital marketing has been $400 per month.

What is the status of this engagement?

We started in August 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When the Web site was launched, our general public gave so much positive feedback. We got so many emails just saying how much people love the look and feel and just how easy the Web site was to navigate. 

We've seen definite positive changes after launching this website of getting people to join our programs, understanding what our programs are.

How did Anchour perform from a project management standpoint?

We know that some of their staff actually come and camps at the farm or participates in some of our programs. So, we've kind of just had an ongoing relationship with them

They've always been exceptionally helpful, easy to communicate with, and they offer a quick turnaround time. They encourage us to call and email them. We really couldn't be happier and are super grateful that we found them.

What did you find most impressive about them?

They’re very professional while maintaining a down to earth rapport with us. They have a lot of bigger clients than us, but we could tell that they cared about our success.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

We had an idea of what our new brand was, and so we knew what the overarching look and feel. We went through some of their past clients’ sites and determined wat we liked for navigation, where the menu bars were, and what the photos looked like. So, we were able to present exactly what we wanted and they could execute on that. Overall, giving them some direction helps them creatively.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Digital Marketing for Network Solutions Company

“Their success comes down to communication and being easy to do business with. They have so much integrity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
January 2019 - Ongoing
Project summary: 

Anchour created a new brand identity for an IT engineering company. This included a new logo, collateral, and templates. After that, they redesigned the website and provide ongoing creative design work.

The Reviewer
 
201-500 Employees
 
Boston, Massachusetts
Bill Xydias
Director of Marketing, Integration Partners
 
Verified
The Review
Feedback summary: 

Internal stakeholders are very pleased with the results, leading to an ongoing contract. Anchour created a fresh and UX-friendly design. Their team was very communicative both internally, and externally, resulting in a smooth workflow. Consequentially, they’re very easy to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Integration Partners. We’re basically an I.T. engineering services company nationwide. At a high level, we provide design, procurement, installation, and management of customers, networks and communication. But ultimately, we provide them with cloud security, core infrastructure, collaboration, and managed services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

Most companies do an identity and brand refresh every 2–3 years. We tend to wait a little bit longer, but it was time to update our logo, our website, our collateral.

SOLUTION

What was the scope of their involvement?

The first part of the engagement was consulting—looking at our existing brand and trying to get an understanding of who we are, what our purpose is, and what are goals are. It translated to a new website, a new logo, new collateral that consisted of sell sheets, letterhead, PowerPoint, Basically, they set us up with a whole new look and feel that we can use moving forward.

Now it has parlayed into more development work. We’ve now signed them on retainer. So if something comes up and we need new creative design work, animation, or whatever it is, we just call them up.  

What is the team composition?

I worked with their principals, their account manager,  and creative team. I have access to just about anyone.

How did you come to work with Anchour?

We started by searching on Google and viewing online portfolios. We wanted a team that was somewhat local because it was nice that we could visit their office if needed.

They seemed like they did more consumer and lifestyle work. We chose them because we knew they would come in with a different lens. I felt like they could represent the spirit of our company rather than lumping us in with a bunch of other tech companies.

They clearly had more emotional intelligence and are more human than others we talked to. From seeing their work, branding was tight and they built systems that carried the brand through websites and everything they created. They were clearly consistent.

What is the status of this engagement?

We started in January 2019 and, although we launched the website in November that year, we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched the website eight months after we started. We received a lot of internal feedback about how the site looked, how well it functioned, and even how well it worked on mobile. The architecture is solid, the site’s easy to navigate, and the UX is great.

Anchour’s team is young, their ideas are fresh, they’re relevant, so I was super happy with them. All of our branding carried through to our website.

How did Anchour perform from a project management standpoint?

They’re very easy to do business with because of their communication. They used Dropbox a lot and would deliver preliminary designs through that. Even the owners checked in with me to make sure everything was going well. They clearly are understanding and care about our business.

What I loved about them is that I never felt like they were siloed. I could tell one person something, and they communicated well across their team. They’re very consistent, which really contributed to the success of the project.

They were consistent with their deadlines, their information was accurate, they’re very understanding, they listen, and they’re empathetic.

What did you find most impressive about them?

Their success comes down to communication and being easy to do business with. They have so much integrity. Our partnership was such a good marriage between our companies. We gave them free rein because we wanted to see their creativity and what they were capable of.  

Are there any areas they could improve?

I do not. We just clicked and the project went well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand & Digital Marketing for Banking Services Platform

"Their creative design is their greatest strength."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2019 - Ongoing
Project summary: 

Anchour managed a rebrand end-to-end to reposition a platform for a banking software company. They built a website, created collateral, and developed a brand identity including name, logo, and color palette.

The Reviewer
 
1-10 Employees
 
Portland, Maine
Allii Ray
Co-Founder, Wallit
 
Verified
The Review
Feedback summary: 

Anchour produced satisfactory deliverables including an intuitive and aesthetically pleasing website that generates positive feedback from users. The team is straightforward and adaptable to ensure that projects remain on track. They are talented creatives, supporting ongoing engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a co-founder and CEO of a company called Wallit. We’re a software company that provides a platform to banks, credit unions, and families. It’s a banking platform that helps with automated financing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We were founded as a company with a different name. At that point, we focused more on family financing. We were moving towards an overall budgeting and awards tool to work with banks directly. We needed to rename our company, so we reached out to Anchour to help us with a complete rebrand.

SOLUTION

What was the scope of their involvement?

Initially, Anchour helped us with our name. But then, we decided that we needed to do a complete brand overhaul beyond creating a new name and logo.

As a group, we came up with different ideas for names. We eventually settled on the idea of using the name of a known object. They ran surveys to narrow down the names that fit our product.

They proceeded to help us wage through the ordeal of creating a look for our brand. Their team helped us to pick the colors and develop an overall brand feel. Then, they rolled out our new website and our marketing materials including flyers and literature for clients to share on social media. Their team also created content for us to use on our social media platforms.

What is the team composition?

We had a main point of contact but probably 4–5 people from their team supported this project.

How did you come to work with Anchour?

We’re a Maine-based company, so we decided to find a local company. A colleague in California recommended Anchour, which was highly recommended in the San Francisco area as well. We thought that if they could compete there, they must be good. We made an inquiry and then met with them. We reviewed their work and decided to go with them.

How much have you invested with them?

We invested close to $70,000 probably.

What is the status of this engagement?

We began working together in January 2019 and our collaboration’s ongoing. They create different marketing collateral for us monthly.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As a team, we were thrilled with the outcomes for all of the different initiatives. We love our website and get a lot of feedback from people who say the same. Users say that they absolutely love the site's feel and colors. It flows well. We get a lot of positive feedback about their work for us.

How did Anchour perform from a project management standpoint?

We communicated by email and online conferencing. We also met in person since it was convenient to be in the same state. Their team was great at meeting deadlines. We applied for a grant from the state, so we had a deadline for the project. The name picking took longer than we thought, so we were running behind schedule, which was on us. Their team was able to pick the pace and meet the necessary deadlines.

What did you find most impressive about them?

Their creative design is their greatest strength. Their creative team is amazing, which you can’t just buy or hire sometimes. It’s one of their team's gifts.

Are there any areas they could improve?

We’re so pleased with them. At first, we were off track but that was more of us. We tried to micromanage, which slowed the process and stunted the quality at which they could work in the beginning. Eventually, their team reached out, so we stepped back. Once we gave them the reigns, it was a fabulous experience. They should’ve said something sooner rather than later.

Do you have any advice for potential customers?

Before you sit down with Anchour, settle on your goals for the engagement. Have a feel for the culture that you want from your brand so that you can articulate your ideas well.

4.5
Overall Score Nobody’s perfect.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Marketing for Surplus & Salvage Company

“Overall, we feel really positive about our relationship and the value they bring to our business.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2018 - Ongoing
Project summary: 

Anchour redesigned and built a WordPress site for a surplus retailer. While helping them rebrand, they’ve done email marketing, paid search, social media ads, and traditional television advertising.  

The Reviewer
 
201-500 Employees
 
Winslow, Maine
Marketing Manager, Surplus & Salvage Company
 
Verified
The Review
Feedback summary: 

There has been more engagement with the brand on social media, and although there are no metrics, they’re confident in Anchour’s impact. The team is very responsive, and their personal service separates them from competitors. They’re communicative, and overall, are great partners.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a surplus and salvage company. I’m the marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We wanted to rebuild our website and completely revise it. We don’t do any e-commerce, it’s an informative website, but what we had was really outdated and wasn’t user-friendly.

SOLUTION

What was the scope of their involvement?

The site was completely from new, and they used WordPress for development. They did everything from design to backend development. We also ended  up doing a mini brand refresh. So, they came up with new fonts, colors, and graphic materials. They’ve also helped with email marketing, paid search, and social media advertising.

We also worked with them to record TV and YouTube commercials, and they did everything from start to finish: concepts, recording, audio, and have even worked with local TV stations to get them on air. With email marketing, we work on nurture emails that promote our brand.

What is the team composition?

I have a main point of contact, and it usually involves a couple of other people.

How did you come to work with Anchour?

It was through word of mouth. They were recommended to us by someone in IT. They’re very close to one of our locations as well, so it was very convenient to work with them.

How much have you invested with them?

We spent between $200,000–$250,000.

What is the status of this engagement?

We started in August 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re an old-school business, so we don’t have a point of sale. As a result, it’s hard to calculate ROI. At the same time, we’ve seen an increase in social media responses, particularly to paid ads. Conversions through Google prove that it’s going well. Overall, we feel really positive about our relationship and the value they bring to our business.

How did Anchour perform from a project management standpoint?

Their communication is great. We usually reach them through phone, text, or we’ll meet with them in person.

What did you find most impressive about them?

They’re sincere and care about us. They seem very willing to help with any questions we have or the changes we request. They’re responsive to all of that, and that personal touch really separates them from others.

Are there any areas they could improve?

I really don’t think so.

Do you have any advice for potential customers?

The more you know about what you want to accomplish, the more successful you’ll be. Your input will help build your relationship even more.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Entire Rebrand for New England Brewing Company

“Anchour has exceeded our every expectation.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2019 - Ongoing
Project summary: 

Anchour provided branding services for a New England brewing company. This included designing labels for cans, designing a website and marketing collateral, and handling digital campaigns.

The Reviewer
 
11 - 50 Employees
 
Lewiston, Maine
Jennifer Lever
President, Baxter Brewing Co.
 
Verified
The Review
Feedback summary: 

While the project has not yet launched, key stakeholders have provided positive feedback on the new designs. Anchour establishes an effective workflow, adjusting where necessary and responding well to feedback. The team is creative, knowledgeable, and fun to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president of Baxter Brewing, a brewery located in Lewiston, Maine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We were trying to achieve cohesion and recognizability across the brand family.

SOLUTION

What was the scope of their involvement?

Anchour has been a large part of our rebranding and digital marketing efforts. Their team provided naming and design services for our beers. They use an established template based on the design of our flagship beer for a 12 ounce can to create designs for our other year-round beers. The team then used the same process to design the labels of our seasonal beers. Anchour also creates marketing collateral for our brand releases.

Additionally, Anchour’s digital and design teams are helping us launch a new website. They weigh in on our designs to make sure they are cohesive and forward-thinking. Their team has worked on several facets of the project, including SEO optimization, newsletter engagement, digital metrics, and paid advertising content. They provide us with feedback every 30 days on how our organic content, which we manage in-house, is aligning with our paid advertising content.

What is the team composition?

My main points of contact are Stephen (Partner & CEO, Anchour), Aimee (Account Manager, Anchour) on the design side, and Marc (Senior Project Manager, Anchour) from the digital team. 

How did you come to work with Anchour?

The Anchour offices are one block away from ours, so it was a matter of proximity at first. They had been involved at some smaller projects, but they impressed us. Their team understood who we were and what we were trying to depict, so it felt like a good match-up.

How much have you invested with them?

We have invested about $80,000.

What is the status of this engagement?

Our ongoing engagement with Anchour began in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

While we haven’t rolled out the project yet, our distributors and major food chains have been ecstatic about the designs. We all feel really strongly that there’s nothing but good things to come.

How did Anchour perform from a project management standpoint?

Their team is incredible. Anchour was able to adjust and exceed expectations in every situation, regardless of what element of the project is involved. Our teams have really great conversations around processes unique to the beer industry. They’re always ready and willing to take on more. Both Marc and Aimee have excellent follow up. We primarily communicate in-person or via text and email.

What did you find most impressive about them?

Anchour has exceeded our every expectation. What we asked for should have been a much more insurmountable task, but they made it happen. I truly believe this will be the biggest leap forward our brand has made in the nine years that we’ve been established. 

Are there any areas they could improve?

No, I’m very happy with Anchour. They’re incredibly responsive to any feedback we provide so there have been no issues.

Do you have any advice for potential customers?

Transparency is the best way forward. Even if the message is uncomfortable or someone has put a lot of work into a task and you’re not happy with it, it’s worth it to speak up. Anchour responds well to transparency and wants the customer to walk away feeling happy.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Lead Generation for Medical Nutrition Company

"We couldn't accomplish what we do without Anchour."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Apr. 2017 - Ongoing
Project summary: 

Anchour plans and executes an entire digital marketing strategy and supported an end-to-end rebrand via design and campaigns. They enabled a shift in priority from e-commerce sales to lead generation.

The Reviewer
 
11-50 Employees
 
Santa Barbara, California
Nory Emori
Creative Director, Kate Farms Inc.
 
Verified
The Review
Feedback summary: 

A sharp, skilled, and reliable team, Anchour provides a valuable combination of strategic insight and adroit implementation. Digital marketing efforts produce over 600 highly qualified monthly leads and drastically improved e-commerce sales. They've catalyzed useful process improvements internally.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

When we first started the engagement, our company made meal replacement shakes that were sold through the natural grocery channel as well as online. Anchour has seen our company through a couple of significant transitions over the last few years since then. Kate Farms is now entirely a medical food brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

When we first met Anchour, we sold meal replacement shakes in brick-and-mortar natural grocery retailers and online. Now we are a medical food company focusing on connecting with people who need medical nutrition.

SOLUTION

What was the scope of their involvement?

Anchour has helped our company create an entirely new brand identity. They produced an entirely new color palette, look and feel, and line of packaging. The core of our logo stayed the same, but they modernized and updated it.

The approach we used at the start involved drip campaigns and autoresponders. First, they helped us set up all the basics so we could improve our store and the systems to support it. 

About a year later, our business dramatically shifted our focus from retail sales to medical. Lead generation required a radically different strategy. We became less concerned about online sales from our website alone. Now, we're more invested in attracting potential patients who take our formulas when prescribed by a doctor and covered by insurance. 

Anchour runs all our ad campaigns and digital marketing strategy. They redesigned everything about our website and landing page. Now, they're continuing to work on e-commerce retail for our medical formulas.  They also run our analytics, and the client service team handles management.

What is the team composition?

The work we do together touches most parts of their company. We have worked with 2–3 designers from Anchour along with their client service, web, and development teams.

How did you come to work with Anchour?

I found Anchour through a recommendation from a designer I worked with at a previous agency. I decided to hire them based on the practical insight they demonstrated during our very first call. 

First and foremost, Anchour believed in our vision because they needed to be fully invested in our business to make us successful. I appreciated their frankness about the importance of balancing passion with practical business acumen.

How much have you invested with them?

In total, we have probably spent $1,000,000 over the last two years. We have Anchour on a retainer, and our project spans the entire spectrum of their service offerings from content strategy to design. We're up to an average of $600,000 a year now.

What is the status of this engagement?

Our relationship began in April 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results Anchour produces for us have been nothing short of remarkable. Our retail sales dramatically increased. Now, our focus is now on lead gen and we're seeing excellent outcomes. 

At one point, we were attracting thousands of monthly leads. When we realized that was too many and that few were valuable, we started focusing on quality. 

Even though we use intense screening and only let in extremely highly qualified leads, Anchour still manages to help us attract at least 600 excellent leads a month.

How did Anchour perform from a project management standpoint?

Anchour has excellent project management skills. They are exceptionally responsive. We consider them part of our team. We use all sorts of platforms to collaborate, but the very best thing about them is their commitment to continually improving their client management process. 

Right now, we're switching from a waterfall method to an agile method. We share an online project management platform and Slack. Their process improvements have made everything so much faster and more efficient.

What did you find most impressive about them?

I have partnered with agencies for 20 years and used to work with one. I found Anchour entirely different and fresh based on their exceptional level of personal investment. It’s not about working around the clock, it’s that each and every person makes me feel confident that they're invested in our success. 

It always feels like Anchour wants to do the right thing for us as a client. They don't just care about money or budgets. They push back on our requests collaboratively and positively to help us improve. We couldn't accomplish what we do without Anchour. As a small business, we don't have the skills they provide in-house.

 Are there any areas they could improve?

Since Anchour is a new young company, they don't always think long-term about how our systems will work with other agencies over time. We talk about this and it’s getting better and better.

Do you have any advice for potential customers?

Based on my experience with Anchour, I recommend making them feel integrated rather than being on the other side of the fence. This style of working has been extremely successful for us.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Career Development Program

“They were more nimble and eager to solve our problems than other teams I’ve worked with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018–July 2018
Project summary: 

Anchour built a brand strategy and messaging approach for a traditional college’s new initiative. They used the existing school’s identity to create a distinct logo and other materials.

The Reviewer
 
501 - 1,000 Employees
 
Lewiston, Maine
Senior Associate Dean, Liberal Arts College
 
Verified
The Review
Feedback summary: 

The fresh brand was warmly received by the public and internal team. Anchor ensured the classic, core mission was incorporated in the new program’s identity. Their enthusiasm and dedication to the project made them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work at a small liberal arts college in New England. I’m the senior associate dean for one of the school’s programs that helps prepare students for post-graduate work and experiences. We aim to inform students about our philosophy and allow them to tailor their educational path for future success.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

Because our college is very classic and traditional, we wanted the new program to step outside of the norm and be modern. We hired Anchour to help us create a brand that aligned with our established school while distinguishing ourselves as a thought leader.

SOLUTION

What was the scope of their involvement?

Anchour performed research with key stakeholders, trustees, and alumni and held focus groups consisting of students, faculty, and staff. After gathering this information, they presented a document that showed their understanding of our brand and our place in the public view. We provided feedback and made some modifications. From there, Anchour delivered six different campaigns and we selected one to move forward with.

Once we had our direction planned, their team helped design our logo and overall brand identity. They helped develop our brand messaging and strategy, including choosing color palettes, print and web materials, etc.

What is the team composition?

We began the project with both the president and co-owner of Anchour. They provided a dedicated project manager for the work and I had access to their senior management team at all times. There was a design team assigned to us, as well, and our main point of contact changed depending on the needs of the task.

How did you come to work with Anchour?

We wanted to work with a local company, so we looked at New England-based teams. We were impressed with the local iconic brands Anchour had represented and wanted them to do something similar for us.

How much have you invested with them?

We’ve spent just over $25,000 on the project.

What is the status of this engagement?

We worked on this project from April–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback from users has been overwhelmingly positive. We’ve implemented all of Anchour’s suggestions and the response from the public is fantastic. We have a coherent message and they helped us transform into a recognizable brand.

How did Anchour perform from a project management standpoint?

We’re a high-touch client, and they’re incredibly responsive. Our chief executive was involved throughout the project, so Anchor knew speed and communication were crucial for us. I felt perfectly comfortable reaching out to any member of the team whenever needed. Our main communication took place over phone, email, and I could go to their office.

What did you find most impressive about them?

They were more nimble and eager to solve our problems than other teams I’ve worked with. I’m currently working on a different project, and I’m reminded of how skilled and willing the Anchor team was during our engagement.

Are there any areas they could improve?

There’s nothing I can think of that they could’ve improved. We were 100% satisfied with our relationship and the final product.

5.0
Overall Score They truly did their homework and understood our needs.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They stuck to our schedules and never missed deadlines.
  • 5.0 Cost
    Value / within estimates
    The money we paid them was well-spent.
  • 5.0 Quality
    Service & deliverables
    They were a sophisticated, high-end agency right in our backyard.
  • 5.0 NPS
    Willing to refer
    I've already recommended them to people.

Brand Awareness for Health Professions College

"The team has a fun sophistication that makes for a great vibe."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Ongoing
Project summary: 

Anchor has leveraged web development and stakeholder research to execute a rebrand. Deliverables include business cards, logo design, and new web pages. Work is ongoing.

The Reviewer
 
11-50 Employees
 
Lewiston, Maine
Monika Bissell
President, Maine College of Health Professions
 
Verified
The Review
Feedback summary: 

The strategy successfully captured the new image and continues to drive web traffic. Anchour's enthusiastic and optimistic energy matches their professionalism and responsive service. The team is goal-oriented and open to critical feedback. Expect them to accommodate smaller budgets.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Maine College of Health Professions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

The college had minimal brand awareness and an outdated image. Despite an existing partnership, our digital presence and marketing collateral didn’t reflect who we were as an organization. We needed a new vendor to refresh our image to the public.  

SOLUTION

What was the scope of their involvement?

First, management from both teams participated in exploratory interviews. Anchour presented a roadmap that delineated the process for data gathering relative to the true perception, disposition, and attitudes about the college from students, faculty, and management. These meetings led to the first set of deliverables.

The subsequent reports established our differentiators and brand profile. From there, Anchour created a new logo and did web development. We recently received new business cards based on those designs. Also, the team released new web pages a few days ago.

What is the team composition?

Initially, we worked with Josh (Partner/President, Anchour), who then handed the engagement to a project manager. Currently, we interact with Josh, Stephen (CEO, Anchour), and Alex (Digital Marketer, Anchour).

How did you come to work with Anchour?

Shortly after I joined the college, we made rebranding a priority. Our team set a budget and sought referrals from our hospital network. We received a recommendation for Anchour because the team was new and three blocks away from our office. We then held introductory meetings and mutual interviews; Anchour does not accept every client.

How much have you invested with them?

We’ve spent at least $50,000 on the project. Including collateral production, the total cost is near $80,000.  

What is the status of this engagement?

We started working together in February 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Anchour absolutely nailed the rebrand. They’ve kept us close to the process and while forming a congruent strategy from the volume of collateral they created. The team is incredibly responsive and adept—qualities that distinguish them from our previous partners. They get the job done.

How did Anchour perform from a project management standpoint?

The team is available and open to feedback; they want to know if they’re moving in the wrong direction. We feel comfortable providing feedback, but there’s never been a reason to say something negative. Our recent conversations about driving traffic are proof the engagement’s success. The frequency of communication fluctuates with the project cycle, but they’ll proactively reach out to ensure everything is okay.

What did you find most impressive about them?

Anchour is mission-driven and wants us to succeed. The team is not only professional, but also enthusiastic, optimistic, and energetic. The team has a fun sophistication that makes for a great vibe. We couldn’t be happier about working with them.

Are there any areas they could improve?

No, they’re great.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They immediately recognized the potential of our partnership, despite our limited budget. The team is incredibly affordable and does not upsell us.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & for Architectural Design Studio

“They understand our vision and treat our business as if it was their own.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

Anchour designed two new websites and provides ongoing management of web and content development, brand strategy, and digital marketing.

The Reviewer
 
11-50 Employees
 
Portland, Maine
Amanda Cleary
Sales Coordinator, Caleb Johnson Studio
 
Verified
The Review
Feedback summary: 

The traffic to the website has increased and the number of qualified inquiries is on the rise. Anchour goes above and beyond to meet all needs, while their professionalism and commitment to quality contributed to the project’s success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a sales coordinator at Caleb Johnson Studio and, our affiliated construction company, Woodhull of Maine. We are an award-winning Maine architecture and construction firm, offering custom design/build services for new homes, renovations, additions, and commercial projects, with noted expertise in completing residential projects at challenging waterfront properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We were looking for a creative team to help us develop our two websites. We also needed help with our brand message, getting that message to reach our target audience, organic search results, and social media efforts.

SOLUTION

What was the scope of their involvement?

Anchour helped rethink and relaunch our digital presence as a firm, including new brands, websites, and social media. Their services have included brand strategy, copywriting, website design, development, and ongoing digital marketing.

What is the team composition?

We have worked with the partner/CEO, creative director, senior designer, digital marketer, strategist, account manager, director of client services, development manager and content producer.

How did you come to work with Anchour?

I was referred to them by a friend who works on their team.

How much have you invested with them?

We've spent between $50,000–$100,000.

What is the status of this engagement?

We started working with them in March 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before we engaged Anchour, we were focused almost exclusively on print ads. Anchour has helped us successfully change our direction and focus on web development, digital strategy/marketing. We've noticed a significant increase in the number of qualified inquiries that come in through the website. We have not advertised in print for the past five months, and the number of inquiries we receive continues—we feel this is largely in part due to our collaboration with Anchour's team.

How Anchour they perform from a project management standpoint?

They're very professional and have all the necessary resources to handle our requests quickly and efficiently.

What did you find most impressive about them?

They care about doing high-quality work. They understand our vision and treat our business as if it was their own. It’s been an enjoyable collaboration.

Are there any areas they could improve?

No. We've been very happy with them and we've recommended them to many other firms.

5.0
Overall Score We're happy with everything.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always deliver on time. We haven't had any issues.
  • 5.0 Cost
    Value / within estimates
    Their pricing is fair.
  • 5.0 Quality
    Service & deliverables
    They give us everything we ask of them and make changes when necessary.
  • 5.0 NPS
    Willing to refer
    I've already recommended them and I'd do that again.

Branding for Construction Management Firm

“Their level of care and involvement sets them apart.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Oct. 2018
Project summary: 

Anchour provided branding services, including website and RFP designs. They continue to provide ongoing marketing support as needed.

The Reviewer
 
11-50 Employees
 
Lewiston, Maine
Simon Hebert
Project Manager, Hebert Construction
 
Verified
The Review
Feedback summary: 

Anchour's branding work has already improved morale and received positive feedback. Highly proactive, involved, and genuine in their approach to client projects, they continue to be strong partners. They're straightforward and take the time to understand their client's industry.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a project manager at Herbert Construction, a commercial construction management firm located in Maine, specializing in multi-residential units, schools, and other types of properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We engaged Anchour to update our branding, RFP material, marketing materials, and website.

SOLUTION

What was the scope of their involvement?

Initially, Anchour redesigned our website, updating the branding, messaging, and schematic. They provided multiple rounds of designs for us to approve and modify. Then, they helped us onboard our RFP materials, integrated Adobe InDesign software, and designed other branding materials as needed.

What is the team composition?

I work directly with Tom (Account Manager, Anchour) and Marc (Director of Client Services, Anchour), but I also worked with the President and CEO in the earlier stages of the project.

How did you come to work with Anchour?

Their offices are just down the street from us and we liked the work they'd done for other businesses in the area, so we felt they would be a good fit.

How much have you invested with them?

We've invested about $65,000 thus far.

What is the status of this engagement?

We've been working with them since July 2018 and they continue to provide ongoing marketing services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the website, so we don't have any metrics to share just yet, but we've been very happy with their work overall. We've already seen an uptick in comments, recognition, and positive feedback thanks to some of their efforts. Morale has also improved; everyone's very happy to see the progress that's been made.

How did Anchour perform from a project management standpoint?

They're very straightforward and good about mapping out their process, timelines, and objectives. We mostly communicate with them through in-person meetings or email.

What did you find most impressive about them?

Their level of care and involvement sets them apart. They take pride in the messaging they produce for clients. They also took the time to thoroughly understand our industry and lingo.

Are there any areas they could improve?

We had some communication issues in the beginning, but they were able to quickly make adjustments and everything's been moving along smoothly since.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were able to expedite our original timelines per their own suggestion.
  • 5.0 Cost
    Value / within estimates
    Their services aren't cheap, but definitely worth the investment.
  • 4.5 Quality
    Service & deliverables
    They met, and often exceeded, our demanding expectations.
  • 5.0 NPS
    Willing to refer
    I've already referred them to others.
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
ANCHOUR CREATIVE, LLC
Status
Active
Jurisdiction of Formation
Maine
Id
20140263DC
Date of Formation
Jul 24, 2013
Source
Department of the Secretary of State
Last updated
Dec 20, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Jul 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
26
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
April 6, 2020