What was the scope of their involvement?
We put them in charge of the website design, the content, the copy editing. We gave them a bunch of media and asked them to figure out the best ways to incorporate them into the site. They became the creative and content directors of the whole site.
Initially, they helped us with the layout. As a nonprofit, we have so many branches for what we do, so we wanted to ensure that the site was laid out in a way that would be clear for many audiences. Before they came on, our Web site was a bunch of different tabs on the side so it was really hard to navigate. They helped us organize everything into really specific categories and just figure out the best simple navigation for the entire site.
They incorporated our colors and logos from our newest rebrand to keep the look and feel of the site consistent.
Then, since the site launched, they set up our analytics, helped with keywords, and supported SEO efforts. Recently, they even helped with our Google Ads account. Now, we manage the site, but they help us if we reach out.
What is the team composition?
We had a main point of contact, and a team of four came to our farm regularly. ZO was our initial point of contact, they came to the farm, got to know who we are, took pictures, So they really got to understand who we are. Once things became more technical, Alex and Mark followed through the development process.
How did you come to work with Anchour?
One of our staff members worked with them for another project. they came to the farm, kind of pitched what they were all about. And we just kind of immediately fell in love with their work and their work ethic.
They were located nearby, so it was easy for them to come out to us, and it was easy to communicate back and forth. from the beginning, they were the front runner. And we really loved working with them the whole time.
How much have you invested with them?
In total, we’ve spent about $37,000. The web design was $25,000, and digital marketing has been $400 per month.
What is the status of this engagement?
We started in August 2017 and the work is ongoing.