Anchour

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing and communications at Good Shepherd Food Bank. We're the primary food bank in the charitable food network in Maine.

We have a network of over 500 partner agencies, including food pantries, meal sites, senior centers, school programs, and healthcare facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We needed help with web development, graphic design, and marketing.

SOLUTION

What was the scope of their involvement?

Anchour developed our WordPress website. They handled everything from the design to the content. The team now helps us with SEO and PPC and manages our Google Ad Grant of around $10,000 per month.

We've since expanded the scope to include graphic design services. Specifically, the team is working on creating new logos and brand guidelines for us. With each logo they create, we go through the details like line width and color scheme. They make recommendations and ask us for approval until we end up with a final product. 

Anchour has also conducted an Americans with Disabilities Act (ADA) audit for us, and they're currently working on making our site ADA compliant. The team plans to install Recite Me, which will translate the site into various languages and add a screen reader function for people with ADHD.

What is the team composition?

My main point of contact is our account manager, but I've worked with almost all their teammates. I've worked with the two co-owners and various graphic designers, web developers, auditors, and UX designers.

How did you come to work with Anchour?

My predecessor sent out an RFP and selected Anchour.

How much have you invested with them?

We've spent between $100,000–$250,000.

What is the status of this engagement?

The project started in January 2015 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Anchour always delivers beyond our expectations; we're satisfied with everything they've done for us. Their SEO work is incredible. The team is on top of the latest trends and is always recommending new strategies to us. 

Overall, their impact has been immeasurable — knowing that we have them looking out for us is incredibly reassuring. Furthermore, Anchour provides an in-kind match for the monthly fee we pay them, which is rare for a vendor. That really demonstrates their commitment to fighting hunger and the local nonprofit landscape. 

How did Anchour perform from a project management standpoint?

Anchour is always on budget and on time. We use Asana, which works amazingly well when it comes to tracking their work. To communicate, we use email. Everything has gone smoothly, and our partnership has been great. 

What did you find most impressive about them?

Anchour makes sure that we fully understand what they're doing, which we appreciate. The team walks us through each step and explains their thought process, which is phenomenal. We've learned so much from them, which could be helpful in the long run. The Anchour team is passionate about their craft, which is apparent in their incredible expertise.

Overall, we're thankful for their help — they've made the process so much easier, especially during the COVID-19 pandemic. We're always strapped for time and resources, so we love that Anchour can handle the website for us. Anchour is always three steps ahead of us; we know we can count on them to steer us in the right direction.

Are there any areas they could improve?

Whenever I encounter any miscommunication or issues, I feel comfortable approaching them about it. Anything that has come up has already been solved. Overall, we've had a delightful experience working with Anchour.

Do you have any advice for potential customers?

I definitely recommended reaching out to them.

BACKGROUND

Introduce your business and what you do there.

I am the senior digital marketing manager for a company that owns several brands with both D2C and B2B channels. My role is to oversee our e-commerce environment and web functionality as well as run the day-to-day operations and strategy of our e-commerce presence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

I’ve used Anchour for many different projects, but my two main engagements with them have been designing two websites. One was a brand site that they launched from nothing, and the other was a rebuild of an existing brand’s site that had been on the market for several years.

SOLUTION

What was the scope of their involvement?

While Anchour built one of the websites from the ground up, I approached them with a very rough wireframe for the other website. It wasn’t ready to go to production at all, but Anchour adapted it into a professional wireframe, which then translated into a website design we could put into development.

They’ve made a few exceptional integrations across both websites as well. I work in a heavily regulated industry with nuanced rules around advertising, and these rules differ between channels and platforms. Anchour developed a solution that makes it easier to adapt to these regulations that’s incredibly impressive. No other company in our space has this system; it’s a custom build.

They’ve also done a lot of SEO and set up content guidelines. I handle my advertising separately from Anchour, but they’ve been instrumental in setting up landing pages and microsites.

What is the team composition?

I’ve worked with about 10 people from Anchour, including a UX specialist, a project manager, an account manager, two developers, one designer, a content migration resource, and an SEO resource.

How did you come to work with Anchour?

They were recommended to me by an acquaintance, and because I didn’t know that acquaintance’s experience too well, I wasn’t sure what to make of their endorsement. At first, we awarded the contract to another vendor. In the process of starting with that vendor, however, we realized that we made the wrong decision and pivoted to Anchour.

How much have you invested with them?

We’ve spent just under $250,000 total, including a monthly retainer we pay Anchour to develop additional functionalities, make changes, and fix bugs.

What is the status of this engagement?

We’ve been working together since August 2020. Both websites have launched — the new brand launched last year and the redesigned brand launched last week — and we’ve moved on to working on a third website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we were already one month into the project with another vendor, Anchour was able to hit our initial timeline. Our sales have been much better for the established brand since we launched the redesigned website than they were before the launch. For the brand we built from nothing, we made over $1,000,000 in sales before the end of 2020 even though we didn’t launch it until October.

People love the websites. They engage with the properties in a healthy and positive way. There’s a lot of subtle movement now on the website of the existing brand, and it will take people a while to recognize the movements. Once they recognize the whole package, it’s so much fun to watch people’s faces; they give very positive reactions. It’s very fun to watch that moment of realization.

How did Anchour perform from a project management standpoint?

They use Monday.com, and we communicate over Slack, emails, texts, and phone calls. I try to be respectful of the time difference between myself on the west coast and them on the east coast, but in the run-up to launching a website, things have to get done, and Anchour was always accessible. I could call or text my account manager at pretty much any time and she would respond.

They’re easy to communicate with. If a meeting is scheduled for 30 minutes and only takes 15, then we move on to other tasks rather than feel pressured to fill the final 15 minutes. We all have plenty of tasks to accomplish

What did you find most impressive about them?

Anchour’s ability to communicate, work, and function under time pressure without it seeming like they’re being rushed stands out. Due to extenuating circumstances on our side, we couldn’t kick off our project until much later than we wanted, but I never felt stressed working with Anchour. I have a lot of trust in them to finish what they say they’ll finish. Part of that comes from their ability to identify problems early and know what the pain points will be before they show up. They’re extremely accommodating, but they tell me if something I’m asking for will push the timeline, which is so much better than promising me everything and then not delivering in the end.

Are there any areas they could improve?

Anchour is truly my favorite vendor, and I work with many external agencies. They’re a growing company, which makes me excited for when they have the capabilities to take on more ambitious projects and timelines. When they get more clients, hopefully, they’ll find more talent at the same level as their existing talent to make their offerings a bit more robust.

I wish that I could have given them a three-times longer timeline than I did because they would have built something even more remarkable.

Do you have any advice for potential customers?

This is the same advice that I’d give about any vendor: clear communication in a timely manner makes everyone’s lives better. Be upfront with them about what you want to include, and they’ll say how it will affect the timeline. And there are times when I tell them we have to have a feature from a business perspective, and they respond well to that type of prioritization. This way, we receive everything we need and most of what we want, rather than the other way around.

BACKGROUND

Introduce your business and what you do there.

I work for Wolfe’s Neck Center for Agriculture & Environment. It’s a nonprofit firm based in Maine that’s looking to find solutions to climate change through agriculture. We offer local programs, training, and research. I’m the grants and development manager there.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

When I was brought on, we had a very basic WordPress site that was kind of a mess. The backend was exceptionally hard to manage and it was outdated. Really, it wasn’t helping us get our mission across to the general public. We were also going through a rebrand at the time, and we wanted a website that would reflect that rebrand.

SOLUTION

What was the scope of their involvement?

We put them in charge of the website design, the content, the copy editing. We gave them a bunch of media and asked them to figure out the best ways to incorporate them into the site. They became the creative and content directors of the whole site.

Initially, they helped us with the layout. As a nonprofit, we have so many branches for what we do, so we wanted to ensure that the site was laid out in a way that would be clear for many audiences. Before they came on, our Web site was a bunch of different tabs on the side so it was really hard to navigate. They helped us organize everything into really specific categories and just figure out the best simple navigation for the entire site.

They incorporated our colors and logos from our newest rebrand to keep the look and feel of the site consistent.

Then, since the site launched, they set up our analytics, helped with keywords, and supported SEO efforts. Recently, they even helped with our Google Ads account. Now, we manage the site, but they help us if we reach out.

What is the team composition?

We had a main point of contact, and a team of four came to our farm regularly. ZO was our initial point of contact, they came to the farm, got to know who we are, took pictures, So they really got to understand who we are. Once things became more technical, Alex and Mark followed through the development process.

How did you come to work with Anchour?

One of our staff members worked with them for another project. they came to the farm, kind of pitched what they were all about. And we just kind of immediately fell in love with their work and their work ethic.

They were located nearby, so it was easy for them to come out to us, and it was easy to communicate back and forth. from the beginning, they were the front runner. And we really loved working with them the whole time.

How much have you invested with them?

In total, we’ve spent about $37,000. The web design was $25,000, and digital marketing has been $400 per month.

What is the status of this engagement?

We started in August 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When the Web site was launched, our general public gave so much positive feedback. We got so many emails just saying how much people love the look and feel and just how easy the Web site was to navigate. 

We've seen definite positive changes after launching this website of getting people to join our programs, understanding what our programs are.

How did Anchour perform from a project management standpoint?

We know that some of their staff actually come and camps at the farm or participates in some of our programs. So, we've kind of just had an ongoing relationship with them

They've always been exceptionally helpful, easy to communicate with, and they offer a quick turnaround time. They encourage us to call and email them. We really couldn't be happier and are super grateful that we found them.

What did you find most impressive about them?

They’re very professional while maintaining a down to earth rapport with us. They have a lot of bigger clients than us, but we could tell that they cared about our success.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

We had an idea of what our new brand was, and so we knew what the overarching look and feel. We went through some of their past clients’ sites and determined wat we liked for navigation, where the menu bars were, and what the photos looked like. So, we were able to present exactly what we wanted and they could execute on that. Overall, giving them some direction helps them creatively.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Integration Partners. We’re basically an I.T. engineering services company nationwide. At a high level, we provide design, procurement, installation, and management of customers, networks and communication. But ultimately, we provide them with cloud security, core infrastructure, collaboration, and managed services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

Most companies do an identity and brand refresh every 2–3 years. We tend to wait a little bit longer, but it was time to update our logo, our website, our collateral.

SOLUTION

What was the scope of their involvement?

The first part of the engagement was consulting—looking at our existing brand and trying to get an understanding of who we are, what our purpose is, and what are goals are. It translated to a new website, a new logo, new collateral that consisted of sell sheets, letterhead, PowerPoint, Basically, they set us up with a whole new look and feel that we can use moving forward.

Now it has parlayed into more development work. We’ve now signed them on retainer. So if something comes up and we need new creative design work, animation, or whatever it is, we just call them up.  

What is the team composition?

I worked with their principals, their account manager,  and creative team. I have access to just about anyone.

How did you come to work with Anchour?

We started by searching on Google and viewing online portfolios. We wanted a team that was somewhat local because it was nice that we could visit their office if needed.

They seemed like they did more consumer and lifestyle work. We chose them because we knew they would come in with a different lens. I felt like they could represent the spirit of our company rather than lumping us in with a bunch of other tech companies.

They clearly had more emotional intelligence and are more human than others we talked to. From seeing their work, branding was tight and they built systems that carried the brand through websites and everything they created. They were clearly consistent.

What is the status of this engagement?

We started in January 2019 and, although we launched the website in November that year, we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched the website eight months after we started. We received a lot of internal feedback about how the site looked, how well it functioned, and even how well it worked on mobile. The architecture is solid, the site’s easy to navigate, and the UX is great.

Anchour’s team is young, their ideas are fresh, they’re relevant, so I was super happy with them. All of our branding carried through to our website.

How did Anchour perform from a project management standpoint?

They’re very easy to do business with because of their communication. They used Dropbox a lot and would deliver preliminary designs through that. Even the owners checked in with me to make sure everything was going well. They clearly are understanding and care about our business.

What I loved about them is that I never felt like they were siloed. I could tell one person something, and they communicated well across their team. They’re very consistent, which really contributed to the success of the project.

They were consistent with their deadlines, their information was accurate, they’re very understanding, they listen, and they’re empathetic.

What did you find most impressive about them?

Their success comes down to communication and being easy to do business with. They have so much integrity. Our partnership was such a good marriage between our companies. We gave them free rein because we wanted to see their creativity and what they were capable of.  

Are there any areas they could improve?

I do not. We just clicked and the project went well.

BACKGROUND

Introduce your business and what you do there.

I am a co-founder and CEO of a company called Wallit. We’re a software company that provides a platform to banks, credit unions, and families. It’s a banking platform that helps with automated financing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We were founded as a company with a different name. At that point, we focused more on family financing. We were moving towards an overall budgeting and awards tool to work with banks directly. We needed to rename our company, so we reached out to Anchour to help us with a complete rebrand.

SOLUTION

What was the scope of their involvement?

Initially, Anchour helped us with our name. But then, we decided that we needed to do a complete brand overhaul beyond creating a new name and logo.

As a group, we came up with different ideas for names. We eventually settled on the idea of using the name of a known object. They ran surveys to narrow down the names that fit our product.

They proceeded to help us wage through the ordeal of creating a look for our brand. Their team helped us to pick the colors and develop an overall brand feel. Then, they rolled out our new website and our marketing materials including flyers and literature for clients to share on social media. Their team also created content for us to use on our social media platforms.

What is the team composition?

We had a main point of contact but probably 4–5 people from their team supported this project.

How did you come to work with Anchour?

We’re a Maine-based company, so we decided to find a local company. A colleague in California recommended Anchour, which was highly recommended in the San Francisco area as well. We thought that if they could compete there, they must be good. We made an inquiry and then met with them. We reviewed their work and decided to go with them.

How much have you invested with them?

We invested close to $70,000 probably.

What is the status of this engagement?

We began working together in January 2019 and our collaboration’s ongoing. They create different marketing collateral for us monthly.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As a team, we were thrilled with the outcomes for all of the different initiatives. We love our website and get a lot of feedback from people who say the same. Users say that they absolutely love the site's feel and colors. It flows well. We get a lot of positive feedback about their work for us.

How did Anchour perform from a project management standpoint?

We communicated by email and online conferencing. We also met in person since it was convenient to be in the same state. Their team was great at meeting deadlines. We applied for a grant from the state, so we had a deadline for the project. The name picking took longer than we thought, so we were running behind schedule, which was on us. Their team was able to pick the pace and meet the necessary deadlines.

What did you find most impressive about them?

Their creative design is their greatest strength. Their creative team is amazing, which you can’t just buy or hire sometimes. It’s one of their team's gifts.

Are there any areas they could improve?

We’re so pleased with them. At first, we were off track but that was more of us. We tried to micromanage, which slowed the process and stunted the quality at which they could work in the beginning. Eventually, their team reached out, so we stepped back. Once we gave them the reigns, it was a fabulous experience. They should’ve said something sooner rather than later.

Do you have any advice for potential customers?

Before you sit down with Anchour, settle on your goals for the engagement. Have a feel for the culture that you want from your brand so that you can articulate your ideas well.

BACKGROUND

Introduce your business and what you do there.

We’re a surplus and salvage company. I’m the marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We wanted to rebuild our website and completely revise it. We don’t do any e-commerce, it’s an informative website, but what we had was really outdated and wasn’t user-friendly.

SOLUTION

What was the scope of their involvement?

The site was completely from new, and they used WordPress for development. They did everything from design to backend development. We also ended  up doing a mini brand refresh. So, they came up with new fonts, colors, and graphic materials. They’ve also helped with email marketing, paid search, and social media advertising.

We also worked with them to record TV and YouTube commercials, and they did everything from start to finish: concepts, recording, audio, and have even worked with local TV stations to get them on air. With email marketing, we work on nurture emails that promote our brand.

What is the team composition?

I have a main point of contact, and it usually involves a couple of other people.

How did you come to work with Anchour?

It was through word of mouth. They were recommended to us by someone in IT. They’re very close to one of our locations as well, so it was very convenient to work with them.

How much have you invested with them?

We spent between $200,000–$250,000.

What is the status of this engagement?

We started in August 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re an old-school business, so we don’t have a point of sale. As a result, it’s hard to calculate ROI. At the same time, we’ve seen an increase in social media responses, particularly to paid ads. Conversions through Google prove that it’s going well. Overall, we feel really positive about our relationship and the value they bring to our business.

How did Anchour perform from a project management standpoint?

Their communication is great. We usually reach them through phone, text, or we’ll meet with them in person.

What did you find most impressive about them?

They’re sincere and care about us. They seem very willing to help with any questions we have or the changes we request. They’re responsive to all of that, and that personal touch really separates them from others.

Are there any areas they could improve?

I really don’t think so.

Do you have any advice for potential customers?

The more you know about what you want to accomplish, the more successful you’ll be. Your input will help build your relationship even more.

BACKGROUND

Introduce your business and what you do there.

I am the president of Baxter Brewing, a brewery located in Lewiston, Maine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

We were trying to achieve cohesion and recognizability across the brand family.

SOLUTION

What was the scope of their involvement?

Anchour has been a large part of our rebranding and digital marketing efforts. Their team provided naming and design services for our beers. They use an established template based on the design of our flagship beer for a 12 ounce can to create designs for our other year-round beers. The team then used the same process to design the labels of our seasonal beers. Anchour also creates marketing collateral for our brand releases.

Additionally, Anchour’s digital and design teams are helping us launch a new website. They weigh in on our designs to make sure they are cohesive and forward-thinking. Their team has worked on several facets of the project, including SEO optimization, newsletter engagement, digital metrics, and paid advertising content. They provide us with feedback every 30 days on how our organic content, which we manage in-house, is aligning with our paid advertising content.

What is the team composition?

My main points of contact are Stephen (Partner & CEO, Anchour), Aimee (Account Manager, Anchour) on the design side, and Marc (Senior Project Manager, Anchour) from the digital team. 

How did you come to work with Anchour?

The Anchour offices are one block away from ours, so it was a matter of proximity at first. They had been involved at some smaller projects, but they impressed us. Their team understood who we were and what we were trying to depict, so it felt like a good match-up.

How much have you invested with them?

We have invested about $80,000.

What is the status of this engagement?

Our ongoing engagement with Anchour began in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

While we haven’t rolled out the project yet, our distributors and major food chains have been ecstatic about the designs. We all feel really strongly that there’s nothing but good things to come.

How did Anchour perform from a project management standpoint?

Their team is incredible. Anchour was able to adjust and exceed expectations in every situation, regardless of what element of the project is involved. Our teams have really great conversations around processes unique to the beer industry. They’re always ready and willing to take on more. Both Marc and Aimee have excellent follow up. We primarily communicate in-person or via text and email.

What did you find most impressive about them?

Anchour has exceeded our every expectation. What we asked for should have been a much more insurmountable task, but they made it happen. I truly believe this will be the biggest leap forward our brand has made in the nine years that we’ve been established. 

Are there any areas they could improve?

No, I’m very happy with Anchour. They’re incredibly responsive to any feedback we provide so there have been no issues.

Do you have any advice for potential customers?

Transparency is the best way forward. Even if the message is uncomfortable or someone has put a lot of work into a task and you’re not happy with it, it’s worth it to speak up. Anchour responds well to transparency and wants the customer to walk away feeling happy.

BACKGROUND

Introduce your business and what you do there.

When we first started the engagement, our company made meal replacement shakes that were sold through the natural grocery channel as well as online. Anchour has seen our company through a couple of significant transitions over the last few years since then. Kate Farms is now entirely a medical food brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

When we first met Anchour, we sold meal replacement shakes in brick-and-mortar natural grocery retailers and online. Now we are a medical food company focusing on connecting with people who need medical nutrition.

SOLUTION

What was the scope of their involvement?

Anchour has helped our company create an entirely new brand identity. They produced an entirely new color palette, look and feel, and line of packaging. The core of our logo stayed the same, but they modernized and updated it.

The approach we used at the start involved drip campaigns and autoresponders. First, they helped us set up all the basics so we could improve our store and the systems to support it. 

About a year later, our business dramatically shifted our focus from retail sales to medical. Lead generation required a radically different strategy. We became less concerned about online sales from our website alone. Now, we're more invested in attracting potential patients who take our formulas when prescribed by a doctor and covered by insurance. 

Anchour runs all our ad campaigns and digital marketing strategy. They redesigned everything about our website and landing page. Now, they're continuing to work on e-commerce retail for our medical formulas.  They also run our analytics, and the client service team handles management.

What is the team composition?

The work we do together touches most parts of their company. We have worked with 2–3 designers from Anchour along with their client service, web, and development teams.

How did you come to work with Anchour?

I found Anchour through a recommendation from a designer I worked with at a previous agency. I decided to hire them based on the practical insight they demonstrated during our very first call. 

First and foremost, Anchour believed in our vision because they needed to be fully invested in our business to make us successful. I appreciated their frankness about the importance of balancing passion with practical business acumen.

How much have you invested with them?

In total, we have probably spent $1,000,000 over the last two years. We have Anchour on a retainer, and our project spans the entire spectrum of their service offerings from content strategy to design. We're up to an average of $600,000 a year now.

What is the status of this engagement?

Our relationship began in April 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results Anchour produces for us have been nothing short of remarkable. Our retail sales dramatically increased. Now, our focus is now on lead gen and we're seeing excellent outcomes. 

At one point, we were attracting thousands of monthly leads. When we realized that was too many and that few were valuable, we started focusing on quality. 

Even though we use intense screening and only let in extremely highly qualified leads, Anchour still manages to help us attract at least 600 excellent leads a month.

How did Anchour perform from a project management standpoint?

Anchour has excellent project management skills. They are exceptionally responsive. We consider them part of our team. We use all sorts of platforms to collaborate, but the very best thing about them is their commitment to continually improving their client management process. 

Right now, we're switching from a waterfall method to an agile method. We share an online project management platform and Slack. Their process improvements have made everything so much faster and more efficient.

What did you find most impressive about them?

I have partnered with agencies for 20 years and used to work with one. I found Anchour entirely different and fresh based on their exceptional level of personal investment. It’s not about working around the clock, it’s that each and every person makes me feel confident that they're invested in our success. 

It always feels like Anchour wants to do the right thing for us as a client. They don't just care about money or budgets. They push back on our requests collaboratively and positively to help us improve. We couldn't accomplish what we do without Anchour. As a small business, we don't have the skills they provide in-house.

 Are there any areas they could improve?

Since Anchour is a new young company, they don't always think long-term about how our systems will work with other agencies over time. We talk about this and it’s getting better and better.

Do you have any advice for potential customers?

Based on my experience with Anchour, I recommend making them feel integrated rather than being on the other side of the fence. This style of working has been extremely successful for us.

BACKGROUND

Introduce your business and what you do there.

I work at a small liberal arts college in New England. I’m the senior associate dean for one of the school’s programs that helps prepare students for post-graduate work and experiences. We aim to inform students about our philosophy and allow them to tailor their educational path for future success.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

Because our college is very classic and traditional, we wanted the new program to step outside of the norm and be modern. We hired Anchour to help us create a brand that aligned with our established school while distinguishing ourselves as a thought leader.

SOLUTION

What was the scope of their involvement?

Anchour performed research with key stakeholders, trustees, and alumni and held focus groups consisting of students, faculty, and staff. After gathering this information, they presented a document that showed their understanding of our brand and our place in the public view. We provided feedback and made some modifications. From there, Anchour delivered six different campaigns and we selected one to move forward with.

Once we had our direction planned, their team helped design our logo and overall brand identity. They helped develop our brand messaging and strategy, including choosing color palettes, print and web materials, etc.

What is the team composition?

We began the project with both the president and co-owner of Anchour. They provided a dedicated project manager for the work and I had access to their senior management team at all times. There was a design team assigned to us, as well, and our main point of contact changed depending on the needs of the task.

How did you come to work with Anchour?

We wanted to work with a local company, so we looked at New England-based teams. We were impressed with the local iconic brands Anchour had represented and wanted them to do something similar for us.

How much have you invested with them?

We’ve spent just over $25,000 on the project.

What is the status of this engagement?

We worked on this project from April–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback from users has been overwhelmingly positive. We’ve implemented all of Anchour’s suggestions and the response from the public is fantastic. We have a coherent message and they helped us transform into a recognizable brand.

How did Anchour perform from a project management standpoint?

We’re a high-touch client, and they’re incredibly responsive. Our chief executive was involved throughout the project, so Anchor knew speed and communication were crucial for us. I felt perfectly comfortable reaching out to any member of the team whenever needed. Our main communication took place over phone, email, and I could go to their office.

What did you find most impressive about them?

They were more nimble and eager to solve our problems than other teams I’ve worked with. I’m currently working on a different project, and I’m reminded of how skilled and willing the Anchor team was during our engagement.

Are there any areas they could improve?

There’s nothing I can think of that they could’ve improved. We were 100% satisfied with our relationship and the final product.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Maine College of Health Professions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anchour?

The college had minimal brand awareness and an outdated image. Despite an existing partnership, our digital presence and marketing collateral didn’t reflect who we were as an organization. We needed a new vendor to refresh our image to the public.  

SOLUTION

What was the scope of their involvement?

First, management from both teams participated in exploratory interviews. Anchour presented a roadmap that delineated the process for data gathering relative to the true perception, disposition, and attitudes about the college from students, faculty, and management. These meetings led to the first set of deliverables.

The subsequent reports established our differentiators and brand profile. From there, Anchour created a new logo and did web development. We recently received new business cards based on those designs. Also, the team released new web pages a few days ago.

What is the team composition?

Initially, we worked with Josh (Partner/President, Anchour), who then handed the engagement to a project manager. Currently, we interact with Josh, Stephen (CEO, Anchour), and Alex (Digital Marketer, Anchour).

How did you come to work with Anchour?

Shortly after I joined the college, we made rebranding a priority. Our team set a budget and sought referrals from our hospital network. We received a recommendation for Anchour because the team was new and three blocks away from our office. We then held introductory meetings and mutual interviews; Anchour does not accept every client.

How much have you invested with them?

We’ve spent at least $50,000 on the project. Including collateral production, the total cost is near $80,000.  

What is the status of this engagement?

We started working together in February 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Anchour absolutely nailed the rebrand. They’ve kept us close to the process and while forming a congruent strategy from the volume of collateral they created. The team is incredibly responsive and adept—qualities that distinguish them from our previous partners. They get the job done.

How did Anchour perform from a project management standpoint?

The team is available and open to feedback; they want to know if they’re moving in the wrong direction. We feel comfortable providing feedback, but there’s never been a reason to say something negative. Our recent conversations about driving traffic are proof the engagement’s success. The frequency of communication fluctuates with the project cycle, but they’ll proactively reach out to ensure everything is okay.

What did you find most impressive about them?

Anchour is mission-driven and wants us to succeed. The team is not only professional, but also enthusiastic, optimistic, and energetic. The team has a fun sophistication that makes for a great vibe. We couldn’t be happier about working with them.

Are there any areas they could improve?

No, they’re great.