Dossier Media

BACKGROUND

Please describe your company and position.

I am the VP Marketing of RevGen Networks

Describe what your company does in a single sentence.

Connectivity (Internet) solutions for residential and commercial

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dossier Media to accomplish?

• Create Paid Media program for one of our brands
• Manage paid media program
• Create simple reporting dashboards for easy overview of ROI

SOLUTION

How did you find Dossier Media?

Referral

Why did you select Dossier Media over others?

Referred to me

How many teammates from Dossier Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Launch of Evergreen (always on) Paid Search & Paid Social
• Audit current ad accounts
  • Keyword analysis, ad analysis, targeting analysis, UTM tracking, and goal development
  • Implementation of audit and on-going platform optimizations
  • Development of paid media dashboard
  • Create monthly budget per platform: Search , Facebook/Instagram 
• On-going Support
  • Monthly reporting deck and insights, prepared for leadership/execs/etc.
  • Continual in-platform performance optimizations
  • Paid media strategy, insights, etc. resources as available
  • Weekly touchbase to align on projects, requests, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in call volume
• Increase in sales volume
• Increased oversite on monthly sales volume with software itegrated dashboards and metrics
• Invaluable insites into paid media, as well as overall excellent partnership 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely. Dossier Media was always amazingly on top of the entire scope of the project, as well as being exceptionally pro-active in providing significant support in our overall marketing eco-system. Went above and beyond the scope of work to help us succeed.

What was your primary form of communication with Dossier Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Attention to detail, as well as providing robust data analytics. Has served as a trusted partner and advisor in all things digital, as well as providing training to team members so everyone understood the process. 

Could not ask for a better experience with an agency....they worked extremely hard to get us results, as well as exploring out of scope work to give us feedback and help streamline some of our reporting. Extremely knowledgable regarding the world of digital media, very happy with the results, and a pleasure to work with!

Are there any areas for improvement or something Dossier Media could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Emlid

Describe what your company does in a single sentence.

Emlid manufactures high-precision RTK GNSS receivers and builds software for the field and the office. Headquartered in Budapest, the company provides affordable survey-grade GNSS units to surveying and mapping professionals in more than 100 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dossier Media to accomplish?

• Grow eCommerce revenue in the U.S.
• Implement full-funnel digital marketing strategies
• Test and run paid campaigns on Google and social media

SOLUTION

How did you find Dossier Media?

Upwork

Why did you select Dossier Media over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

We had some paid ads launches before, but needed a more strategic and scalable approach that would cover several Google and social media platforms. Since we are a manufacturer, it was important for us to make sure that apart from ensuring ROAs, we also met target CPAs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dossier Media came up with a comprehensive media plan with a forecast, and we hit the ground running, adjusting our strategy based on the insights on our buyers behaviour. We are now getting substantial ROAs on most of the platforms. Full-funnel approach allowed us to shorten the purchase journey - thanks to retargeting, we convert users faster than before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kurt is always very timely and helpful. He provides great reporting and very quick response to additional requests. It's a pleasure to work with him.

What was your primary form of communication with Dossier Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been impressed by their strategic approach and awesome insights about our buyers' behavior, apart from impressive key results (revenue generated, ROAs).

Are there any areas for improvement or something Dossier Media could have done differently?

Can't think of any areas for improvement.

BACKGROUND

Please describe your company and position.

I am the AI product leader of Google

Describe what your company does in a single sentence.

An issue isn't fully resolved until it's resolved for everyone. The products that Google employees develop contribute to the creation of opportunities for people locally and globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dossier Media to accomplish?

• Audit our previous campaigns and shared their recommendation.
• Optimize the campaigns.
• Maintain continual paid media management over our paid search, paid social, and programmatic efforts.

SOLUTION

How did you find Dossier Media?

• Referral

Why did you select Dossier Media over others?

• High ratings

How many teammates from Dossier Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They’ve managed all of our paid media channels, including paid search, paid social, programmatic, and print. The team at Dossier Media first started with a thorough audit of our previous campaigns, then laid out a strategy to improve performance which align with our business goals. They also provided a detailed media plan and a robust reporting dashboard.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at Dossier Media improved our cost per lead by 53%, while also increasing our social engagement by nearly double and quality site traffic significantly. We’ve become the most engaged and fastest-growing brand within our competitive set on LinkedIn.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very thorough and quick to respond. Always on time.

What was your primary form of communication with Dossier Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re very nimble with optimizations and campaign adjustments. They have a firm grasp on paid media performance and consistently have thoughts for improvement or testing.

Are there any areas for improvement or something Dossier Media could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Technology Business Operations Lead of JLL Technologies

Describe what your company does in a single sentence.

JLL Technologies (JLLT), a division of Jones Lang LaSalle, delivers market-leading technology and services to power the future of real estate.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dossier Media to accomplish?

• Our objective was to expand our following and boost audience interaction on LinkedIn.

SOLUTION

How did you find Dossier Media?

• Online Search
• Clutch Site

Why did you select Dossier Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Dossier Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We conducted an internet search to find social media marketing-focused firms. We spoke with a few providers before determining that Doosier Media would work best for our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Dossier Media's assistance, our LinkedIn following has increased dramatically—we're almost at 100,000!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process has been excellent. We've developed a consistent schedule for posting on social media. When someone needs something or has a problem that needs to be fixed, the Dossier Media staff is excellent at getting in touch via email.

What was your primary form of communication with Dossier Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The caliber of players on their team is impressive. Everyone was incredibly well-versed in social media marketing strategies and had impressive backgrounds. Plus, everyone was really gracious!

Are there any areas for improvement or something Dossier Media could have done differently?

During our time together, Dossier Media has been nothing short of amazing.

BACKGROUND

Please describe your company and position.

I am the Marketing Executive of Dispelix.
Describe what your company does in a single sentence.

We design and manufacture augmented reality headset components.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dossier Media to accomplish?

• Develop a full-funnel paid media strategy for introducing a new brand to market.
• Significantly increase our presence within LinkedIn and generate followers to position our brands as a thought leader within the space.
• Maintain strong visibility among prospective investors.

SOLUTION

How did you find Dossier Media?

Online Search
Why did you select Dossier Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Dossier Media were assigned to this project?

2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.

Dossier Media provided a phased paid media strategy that hit each of our key business goals/objectives. They’ve provided a multi-channel approach while also executing and providing deep analytics on both campaign performance as well as the impact on business. We meet with the team weekly, and they’re always prepared to over-deliver on their deliverables.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved all of our marketing goals and objectives for the year with the help of Dossier Media. Our LinkedIn efforts were the 2nd strongest among all competitors within our set and have generated strong brand interest among various investors and prospective clients.
Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dossier Media’s project management consisted of weekly status meetings where they would provide key updates on various projects as well as performance insights. They would also provide monthly reporting and various strategy or planning presentations as needed. They're always on time and very thorough with their deliverables.

What was your primary form of communication with Dossier Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The great wealth of paid media planning and buying knowledge the team at Dossier Media has. They’re also heavily invested in the success of our business. It’s as if they’re a direct part of our team.

Are there any areas for improvement or something Dossier Media could have done differently?

None at all. They’re absolutely fantastic.