XploraBG

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Europcar Bulgaria

Describe what your company does in a single sentence.

We are the leading car rental company in Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• PPC Strategy, setup, and management of content campaigns across Google Ads/Meta Ads

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Xplora to address our need to increase brand awareness, organic traffic and conversion rates stemming from our paid media channels. Their approach is comprehensive, beginning with a detailed audit before taking over daily management of our PPC campaigns across Google Ads and Meta Ads along with creating content for Facebook and e-mail marketing campaigns. The collaboration is successful, characterized by exceptionally proactive and transparent communication from our Project Manager, Nedelina Kirilova. We especially value their commitment to providing detailed, measurable reports and their ability to simplify complex technical issues into clear, actionable steps. We have achieved a significant increase in brand awareness, traffic and engagement. We absolutely recommend Xplora to any organization seeking a strategic digital partner committed to delivering measurable impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in organic traffic
• Increase in brand awareness
• Improvement in PPC campaing conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration with Xplora is exceptional. Communication is very prompt and transparent. Our dedicated Project Manager is always available and ensures all deliverables, from technical audits to content execution, are met on time. They are quick to respond to our needs and we particularly value their ability to clearly explain complex technical issues in an accessible way, which helps us make informed strategic decisions.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to measurable outcomes and transparency is truly unique. We also find their team's proactive expertise and clear communication to be the one of the most impressive assets.

Are there any areas for improvement or something XploraBG could have done differently?

If we were to suggest one area for improvement, it would be to enhance the internal knowledge transfer process for the creative team.

We found that once a specific copywriter or creative had fully grasped the unique nuances of the rent-a-car industry and our specific brand voice—leading to excellent social media content—a change in personnel often meant we had to restart the entire educational cycle with the new creative resource.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing of GRIFID Hotels

Describe what your company does in a single sentence.

GRIFID Hotels present an exclusive portfolio of 8 hotels, united under 4 diverse concepts. Our unique properties include family hotels, luxury hotels, adults-only hotels, and Medi Spa hotels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Drive more hotel bookings
• Enhance online presence and engagement
• Increase brand awareness

SOLUTION

How did you find XploraBG?

Collegue

Why did you select XploraBG over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focuses on increasing GRIFID Hotels’ brand awareness and driving bookings through digital marketing campaigns. Key deliverables include:

Digital Strategy & Planning: Development of a targeted approach for Google and Meta campaigns.
Google Performance Max (PMAX) Campaigns: Full campaign setup, launch, monitoring, optimization, pausing, and reactivation as needed.
Google Search Campaigns: Keyword targeting, campaign management, ongoing adjustments, and performance tracking.
Meta Campaigns (Facebook & Instagram): Campaign creation, launch, monitoring, optimization, and control over active/inactive campaigns.
Performance Reporting & Analytics: Continuous tracking, analysis, and reporting of campaign effectiveness, bookings, and ROI.
Full management and optimization of digital campaigns, allowing precise control over performance to maximize reservations and brand impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased bookings through digital campaigns across Google PMAX, Google Search, and Meta platforms.
Higher brand awareness measured by impressions, reach, and engagement metrics.
Improved campaign efficiency with optimized ad spend, better click-through rates (CTR), and conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Xplora demonstrated strong project management throughout the engagement. They delivered all campaigns and reports on schedule, proactively monitored performance, and quickly responded to any requests or adjustments needed. Their team maintained clear communication and ensured that all objectives were met efficiently.

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about XploraBG was their ability to manage complex digital campaigns with precision, providing full control over performance while quickly adapting to our needs. Their data-driven approach and proactive communication set them apart.

Are there any areas for improvement or something XploraBG could have done differently?

XploraBG performed very well, and an area for even greater impact could be offering additional proactive insights and recommendations to further optimize campaigns.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an other industry company 

Describe what your company does in a single sentence.

We're the leading company in the specialized market for photo, video, and lighting equipment in Bulgaria, offering a wide range of gear and accessories, professional photo printing services, and photography and video trainings, while also developing the country's first dedicated gallery of photography and managing our Art Center — a unique space combining a store, gallery, print center, and venue for creative events and community engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Overall improvement of Google advertising campaigns
• Increased brand awareness
• Better social media presence
• Improved website usability

SOLUTION

How did you find XploraBG?

Online Search

Why did you select XploraBG over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from XploraBG were assigned to this project?

The number varies, they are very flexible when needed.

Describe the scope of work in detail. Please include a summary of key deliverables.

XploraBG provides ongoing digital marketing services, focusing on strategic planning and ad campaign management across Google, Bing, Meta, YouTube, TikTok . Their responsibilities include developing the client's digital strategy, increasing the brand awareness, growing social media presence, and delivering detailed reports with data analysis and insights, etc.
As a result of the joint work, sales increased noticeably, and the company maintained its leading role in the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Better Google ROI, social media presence, increased sales, maintaining a leading market share.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Well organized project team, with highly experienced team lead. They're very responsive to our needs and requests for changes and adaptations, very good delivery speed. Personal touch. 

What was your primary form of communication with XploraBG?

In-Person Meeting

What did you find most impressive or unique about this company?

The team leaders strive to deeply understand the specifics and philosophy of client's organization and business. Based on this, the team offers tailored solutions and a personalized approach to different people, situations, tasks, and requirements they encounter. They are not hesitant to provide advice, make suggestions, and stand by their recommendations when necessary. They work with dedication and integrity. Xplora truly delivers results.

Are there any areas for improvement or something XploraBG could have done differently?

Xplora's team always asks for and pays attention to customer's feedback in order to improve the workflow and end results. 

BACKGROUND

Please describe your company and position.

 I am the Social Media Specialist of an it services company 

Describe what your company does in a single sentence.

Delivers natively integrated, highly efficient cyber protection

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Social Media Content Creation for GaggleAMP (Employee Advocacy Platform)

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

Referred to me

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Xplora has demonstrated exceptional capabilities in managing our digital presence on GaggleAMP, effectively translating complex technical concepts into engaging content. They consistently delivered a monthly calendar of social media posts including copywriting, custom graphic briefs, and strategic hashtag recommendations. Xplora seamlessly balanced promotional content with thought leadership and regularly collaborated with regional marketing managers to highlight regional insights. Working with Xplora has helped elevate and maintain our employees' social media presence as well as communicate our brand's technical expertise with creativity and precision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have made significant contributions to the growth of GaggleAMP in the areas below
Shares: 7,413
Potential reach: 12,236,008
Social interactions: 19,594
Clicks: 560

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XploraBG consistently delivered assets in a timely manner. 

What was your primary form of communication with XploraBG?

Virtual Meeting

What did you find most impressive or unique about this company?

Xplora is a pleasure to work with. They demonstrate a deep knowledge of our company, social media, as well as the digital landscape, which makes working with them a breeze. 

Are there any areas for improvement or something XploraBG could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the CEO of EduLab

Describe what your company does in a single sentence.

We are a language school teaching Asian languages and culture - Chinese and Japanese.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• To get more traffic to our website and services
• To optimize our SEO on Google
• To get more customer acquainted with our services

SOLUTION

How did you find XploraBG?

Online Search

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Explora has provided us with a great insight of our services to potential clients. We have utilized their services to boost our presence in the Google search machine so that we get more visibility of our Language School, our services, who we are and what we do. Explora has done a fantastic job of that. They always perform better and reply to our concerns in a timely manner. They are ready to cooperate with us and attempt to always find solution for our needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes for us as a school is a higher rate of clients (real and interested in Asian culture and languages) are getting in contact with us. The leads that Explora service provide are the ine we are looking for. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver on time which we value a lot. They respond to our needs with care and look for ways to provide us with the best solution for our line of business and budget. 

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ease of wok with their employees. The readiness for support and help.

Are there any areas for improvement or something XploraBG could have done differently?

At this time there are no need for improvement. Just keep the pace as usual. 

BACKGROUND

Please describe your company and position.

I am the cofounder of EduLab

Describe what your company does in a single sentence.

Prodiucer of educational content, language training entity, and organizer of educational language sessions in Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Defining the brand and creating brand awareness
• Expanding the popularity in terms increasing the followers base
• Search engine optimization with the target to be on top of the search for the given industry

SOLUTION

How did you find XploraBG?

Online Search

Why did you select XploraBG over others?

• Great culture fit
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are working on brand presens in order to enahce the brand image and give a notion to the prospective clients what is this like to work with EduLab and utilize the brand services. Xplora is our consultant, idea generator and operator on most of this what we do in the social space. Xplora set up all the necessary architecture in a way to gather the data that is very much needed to navigate our business. We trust Xplore based on the speed of exectution of all the tasks we set up for each period. 

Additionally we value the work with Xplora based on the advice we have each time when we hit the limits of our understanding towards the market, and the behavior of our folllowers. Explora is gatehring, next is analysing and providing all these to use in order to be able to take informative decision for our next step. I feel the work with Xplora valuable also for the fact that advice, and support is personalized. It is exactly to us.. 

We do not get something generic, that we may have from internet or the books. All the work given to our business based on the contract is well though in advance, analysed and presented to us in order to have our final decdion as to how we want to contienue. Therefore, working with Xplora is extremelly effective for us.   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One mesasurable outcome is the increase of the followers and customer base in the first six months after we started working. Next, the engagement of followers and not followers with the brand has increased. We are having covnersations, questions, of course more likes, and more shares of our posts. These all point to the successful work. We are having enhanced brand awareness among the public and this also is based on the together work with Xplora.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have assigned project manager. The project manager is working directly with us. The project manager has a team of four members involved in the operative implementation on the main tasks that are set up in our contract. There is a specialist in SEO, specialist in creating visuals, specialist in digital content, and specialist in digital strategy. Thus, Xplora team is able to respond to the current metrics and adjust our campaigns on the go. 

Xplore deliver always on time! We have never delayed! Team Xplora is flexible and responds quickly on needs that sometimes we may have placed in the last moment. I found team Xplora capable to understand our needs and advise us in a way that we are able to utilize opportunities that we otherwise may not see. 

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate that in the start of our task Xplora studied our industry specifics, our current presence in the online media and came with an analysis, conclusions, and recommendations that happened to be reasonable and later led to success and it is still like this. 

The impressive part of our collaboration is their ability to provide us with team of assigned to our project professionals who alone, are experts in their respective fields. Each advise given is based on metrics, excellent understanding of the current trends in the social media, and our specific market.  

Additionally, Xplora provides a platform for professional growth not only for their employees but also for their clients. This happens with workshops, seminars, and events where clients and employees meet and of course later work better together. 

Are there any areas for improvement or something XploraBG could have done differently?

Actually, no! XploraBG is a standard for an ethical, responsible company that is able to reflect on our enterprise's real needs and ensure effective results in our endeavor to enhance our brand awareness and popularity. 

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Spectro Institute of Medical Aesthetics (IMA)

Describe what your company does in a single sentence.

We provide health and beauty medical procedures, working with the worldwide leader innovative technology in medical aesthetics, medical consumables and injectable fillers, our doctors are certificated, highly educated, well experienced with strong reputation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Digital Marketing

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

Referred to me

How many teammates from XploraBG were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Xplora is responsible for our digital marketing strategy, they manage our Meta social medias, content and visia, the develop our digital marketing campaigns in Google as well. They develop our brand positioning, brand awareness and conversion. For vey short time, only 3 months, thanks to their digital marketing support we are increase our incomes with 250 % up with strong brand popularity

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our brand awareness extremely increased only for 3 months. our new customers increased 5 times only for 3 months our incomes increased with 250 %only for 3 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work with Explora goes very pleasant and smoothly every time. The communication is accurate and easy. They show deep understanding of my needs and totally resonate with my vision and style. They appreciate my time and my manner to style.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Xplora owns the unique combination of my biggest values - they are result oriented with very precise manner of work, and the bonus is they are great professionals with great personalities.

Are there any areas for improvement or something XploraBG could have done differently?

Xplora is just nearly perfect, stay as you are - perfectionists and with high instinct of self improving.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of KER TOKI POWER

Describe what your company does in a single sentence.

Toki.bg is the first fully digital platform for providing electricity services in Bulgaria. With flexible offers, exceptional customer service, and a commitment to sustainability, TOKI is the perfect partner for any company looking to optimize its energy usage and costs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Optimize performance marketing
• Improve analyses
• Improve social media presence

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

What was the size of XploraBG’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goals: We wanted to create more awareness for TOKI and support the positioning of our company. And yet, we are results-oriented. Therefore, the priority for us in this project was to increase the number of leads and the opportunity to expand customer aqusition. The KPIs for the campaign: 

• Number of site visitors/cost per visitor for the period 
• Number of contracts generated online/cost per contract 
• Number of inquiries received/price per inquiry - via the web forms and by phone 

Target audience: Small and medium business owners and managers and local entrepreneurs 

Deliverables: 

• digital campaign strategy 
• creative concept and production of necessary materials 
• landing page content instruction 
• initial settings, including conversion tracking 
• campaign management 
• reports and analyses

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have a significant improvement in the cost of acquisition for new clients and a much better reporting of digital campaigns' results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and really quick to adapt. Due to industry turbulences, we've had to either hold off some campaigns, rush others or change course completely. The XploraBG team's commitment and ability to react are integral to our effort to stay on top of the market situation and deliver the right offers and messages at all times.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ease of communication with the team and the fact that we can always rely on them for professional advice and direction, even beyond the scope of a specific project.

Are there any areas for improvement or something XploraBG could have done differently?

I can't say I would change anything so far.

BACKGROUND

Please describe your company and your position there.

Sr. Integrated Marketing Manager for Industry and Sustainability at Microsoft CEE

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire XploraBG?

There was a business need of an experienced agency to create a strategy and boost Microsoft presence in social media for Bulgaria.

SOLUTION

How did you select this vendor and what were the deciding factors?

We organised a pitch and invited 5 agencies with proven track record on the market. Explora were the distinct winner with clear vision and strategy on our business for the next 12 months, marketing view on what is realistic to be achieved in terms of KPIs, timely proposal and great presentation during the pitch. Reasonable agency fee and experienced team was another advantage.

Describe the project in detail and walk through the stages of the project.

Explora handled Microsoft Bulgaria social media from day one as their own with professionalism and right digital approach. The forecasts were overdelivered in the first 3 months in terms of traffic, reach and views. Promos of events and other activities which came ad hoc were also blended into the initial strategy and constant ideas were proposed on how to upgrade our social media presence. Reporting and analysis were provided on a monthly basis with clear call to action points.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with a team of 3 to 4 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffick, reach, views, clicks were doubled in the first Q and all KPIs were overachieved in the end of the fiscal year.

How effective was the workflow between your team and theirs?

Extremely effective and efficient team. Apart from the written communication and monthly reporting we were on a daily chats and calls. We loved the human approach and proactiveness of the whole team.

What did you find most impressive or unique about this company?

Know their business very well, digital is in their DNA:) Very quick and proactive. Flexible.

Are there any areas for improvement or something they could have done differently?

There is always area of improvement, but they are open to constructive feedback which is great!