MassMedia

BACKGROUND

Please describe your company and position.

I am the Founder of ESC Marketing Solutions, LLC

Describe what your company does in a single sentence.

Provide licensing, consulting and product development in the Lottery industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MassMedia to accomplish?

• Provide a full service media and marketing solutions for licensed product in the lottery space
• Provide marketing solutions for brand on development

SOLUTION

How did you find MassMedia?

Other

Why did you select MassMedia over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from MassMedia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The full marketing and advertising plan for multiple DMA's to generate awareness and sales of a licensed lottery product across the entire state.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The product was nearly 50% sold through within 9 weeks of launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mass Media exceeded expectations delivering a full turnkey strategy and executing it flawlessly on time, on budget and over delivered in terms of deliverables.

What was your primary form of communication with MassMedia?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had talented staff who were professional and driven to bring returns for their clients.

Are there any areas for improvement or something MassMedia could have done differently?

Mass Media did a fantastic job at every turn.  

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Indicap, an industrial developer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MassMedia to accomplish for your industrial development business?

We needed help with brand development, online digital marketing, PR, and social media.

SOLUTION

Can you describe the scope of work MassMedia handled for this project?

MassMedia provides monthly proactive and strategic PR and organic social media. The team has also developed our logo, website, paid advertising campaigns, and stakeholder communication strategies. MassMedia has handled full development, including content creation and design.

What is the team composition?

We’ve worked with 10–15 teammates from MassMedia.

How did you come to work with MassMedia?

MassMedia was referred to me. I chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, had a great culture fit, and had company values that aligned with ours.

What is the status of this engagement?

We started working with MassMedia in November 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MassMedia has consistently tracked and met our KPIs year after year. Our KPIs include PR press clips, social engagement, increase of followers, website traffic, and open rate on our digital marketing initiatives. For example, our KPI for press clips is 30 per year, and we’ve achieved nearly 50.

How did MassMedia perform from a project management standpoint?

MassMedia is very deadline-driven. We communicate via in-person meetings.

What did you find most impressive or unique about them?

MassMedia’s team is focused on results and is an extension of our team. They always deliver quality work.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.