Division of Labor

BACKGROUND

Please describe your company and your position there.

I was the CMO of the LA Marathon, responsible for all media, marketing, PR, and UX decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Division of Labor?

We needed a multi-channel content marketing campaign that encompassed television, YouTube, UX, point-of-purchase, and other channels.

What were your goals for this project?

We were looking to increase our exposure, relevance, and inspiration around the event throughout Southern California and more widely.

SOLUTION

How did you select this vendor?

I had a pre-existing relationship with them, so I knew how great they were. I felt lucky to work with them.

Describe the scope of their work in detail.

They created a great tagline for the marathon: A Landmark Every Mile, as well as fantastic over a dozen different videos, print posters, medals, and mylar blankets for finishers. There were also official apparel designs, and much more. They came up with excellent ideas and knew how to execute everything.

What was the team composition?

We worked with Josh (Founder & Creative Director, Division of Labor).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They established a hugely successful TV and video campaign, which received a lot of positive feedback from all over the region. All of the elements exceeded our expectations and were fantastic: the shirts, signage, videos, collateral, and posters.

How effective was the workflow between your team and theirs?

It was great.

What did you find most impressive about this company?

They’re smart, and they get things done.

Are there any areas for improvement?

No, I can't name anything. I love working with them and would hire them again the first chance I get.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Spa Space, a downtown Chicago-based day spa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Division of Labor?

We purchased several “bus wraps” for a marketing campaign.

What were your goals for this project?

We wanted to increase local awareness of our physical location and enhance our brand.

SOLUTION

How did you select this vendor?

I saw their work in other contexts. I loved the modern and edgy feel of it.

Describe the scope of their work in detail.

Division of Labor developed the concept before designing all of the production work.

What was the team composition?

Josh (Partner & Creative Director) was my main contact, but he utilized other team members to execute on the vision.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A lot of clients comment on the humor and visibility of the campaign. It drove new traffic to the spa.

How effective was the workflow between your team and theirs?

The workflow between our teams was excellent.

What did you find most impressive about this company?

Division of Labor creates original messaging. I appreciated their attention to detail and output speed.

Are there any areas for improvement?

No, there are none that I can think of.