How did you select this vendor?
Other vendors pitched us only on their vision of what we thought we needed. DSM went in another direction completely, and showed us their view of the landscape of our industry, and what we should be doing to be years ahead of the competition. They sold us the vision before we ever discussed what the cost of that vision looked like, and we decided that their vision perfectly fit our needs.
Describe the scope of their work in detail.
The process began with several all-hands discovery sessions. The entire DSM leadership team and account team, along with the Corporate Essentials leadership team, at that time it consisted of the CEO, COO, VP of Marketing, VP of Sales and the VP of Operation. Over time the regular engagement continued with the VP of Marketing from Corporate Essentials and members of the DSM leadership team.
After the initial rebrand of company collateral and such, the focus turned to the company mission and values. They (DSM) had us focus on why we do what we do as opposed to what we do, and this helped us land on the concepts of company culture and employee happiness as why people use our products. The tagline of "Fuel Culture. Work Happy." became the driving force behind all things to do with Corporate Essentials.
In the years that followed, there continued to be regularly scheduled meetings with the newly formed Corporate Essentials Marketing Team, and regular work done by DSM including blog posts, website updates and SEO reviews and maintenance.
What was the team composition?
The regular DSM account team was composed of an Account Manager, a senior leader, an intern and a member from another department at all times. This last person changed some times depending on the current focus.