OUR STRATEGY IS SIMPLE. DO MORE. CARE MORE.
DSM is an award-winning, full-service, marketing agency located in Bergen County, NJ. We use our performance-based marketing strategies to ensure your brand thrives in New Jersey’s hyper-competitive market. Furthermore, we use fun, new and effective marketing techniques to put our clients beyond their competition.
No two marketing strategies are alike. To customize a strategy that works specifically for you, you need a comprehensive tool chest. Use every tactic at your disposal to grow, adapt, react and succeed in the marketplace. If you just set it and forget it, it’s not going to work.
Focus
Portfolio
Inside Rx, OmniActive, Consumer Product Testing Company, MAINGEAR
It was our job to make sure OmniActive’s website brought as much good health to their business as their products bring to the world.
It was a common problem; their website wasn’t functioning as an active marketing tool, it just existed and provided information. Our team was excited to help this global health company catapult their website and their marketing into the modern era to accomplish what they needed to be successful in their competitive space. It was time for us to give OmniActive’s marketing system the same boost that their products are known for.
With our goals in order, we set off to create a website that was not only beautiful but had the ability to capture leads for their sales team.
Key Results:
We increased organic traffic by 175% quickly after the new site launch by making on-page and off-page optimizations.
Implementing proper SEO best practices across the site in combination with strong brand awareness, the top 10 keyword rankings have increased by 57% in just 7 months.
By incorporating clear calls to action throughout and implementing a new CRM, the website now connects OmniActive’s sales team with dozens of qualified leads each month. In 7 months, their website conversion rate increased by 267%. We are definitely feeling the positive results for this client inside and out.
How To Turn $1,940.32 into $20,740.79 In 7 Weeks.
Objective: Increase sales of a specific product line.
Strategy: Create content that would attract, engage, and convert new customers.
Execution: Produce a long-form piece of content that answered all necessary buying questions, then use paid social media campaigns to distribute specific segments to get the right message to the right audience at the right time.
Results: By producing and repurposing a single piece of strategic content, we were able to drive $20,740.79 in sales with $1,940.32 in advertising spend in just 7 weeks.
Key Insights:
1. Mapping content to a customer journey produces a high return on your investment.
2. Content funnels produce better customers who spend more money.
The inside scoop on how to out-strategize the competitors can make all the difference.
Inside Rx savings cards help consumers across the country lower their prescription drug costs.
We helped Inside Rx find their market fit and thrive, producing a 596% increase in their most important metric with our solutions and strategies in place.
Over the course of 2019, we tested a variety of messaging angles that we thought could appeal to their target audience. We also tested different geographies, ad placements, and platforms.
We learned what was working and what was not and we pivoted accordingly to optimize on positive results.
Our due diligence as an agency that can focus on you and your needs, checking stats and budgets every day, is a huge part of what makes us successful in not only meeting but exceeding business goals and KPIs for our clients.
That’s how we increased Inside Rx’s savings card downloads by 596% from Q1 to Q4 of 2019.
We’re put to the test by a brand that knows a thing or two about testing.
CPT℠ is a global leader in the testing of personal care, pharmaceutical and therapeutic products. CPT℠ is committed to the ethical generation of data, which results in the introduction of reliable products to the marketplace. Our focus is to provide our clients support for the health and well-being of their customers.
We've been working with CPT℠ for over 3 years. In that time we've helped with brand development, a logo study, web design & updates, signage, print advertising, ongoing marketing strategy, content marketing, SEO, tradeshow booth design, collateral, email marketing, paid advertising and social media advertising.
DSM has brought in $1,320,233 in deals closed for Consumer Product Testing℠ Company from organic search alone!
Reviews
the project
Social Media & Content Mktg for Property Management Company
"Their dedication and passion for what they do impress us."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are a property management and development company with nine open buildings running close to over 100–200 units. We're also opening up more properties in the next few months. I'm the marketing director and I ensure that all our properties are getting enough leads.
What challenge were you trying to address with DSM?
We outsource our digital marketing needs to DSM.
What was the scope of their involvement?
The team develops all our Google and Facebook Ads. They also handle our content creation efforts. More often than not, we send them photos and they put it all together. Our overall goal is to drive traffic to our website in order to generate leads for our properties, and they work with us on that effort.
What is the team composition?
They have a team of 5–7 people, composed of account managers and digital specialists.
How did you come to work with DSM?
They were referred to us. Before giving us any quote, they made us fill out a questionnaire to know our goals, such as the specific numbers we want to achieve at the end of the year. We chose them because they didn't just throw out a quote and say they could do something. We also felt that they would be able to provide us with the best results.
How much have you invested with them?
We’ve spent $150,000.
What is the status of this engagement?
We began working together in June 2020, and we are still working together.
What evidence can you share that demonstrates the impact of the engagement?
We've seen a significant increase in our website traffic and leads. As a result, we've been receiving better conversions from our platform. My colleagues agree that the website has been performing well. Overall, everyone has been pleased with the team's results.
To give more context, out of all the nine properties that they worked on, we managed to lease-up one property around September. We were able to get all the units fully occupied even during COVID-19.
DSM has been a huge part of our marketing efforts. I know a lot of competitors have been struggling to get leads and things did slow down, but we have been able to achieve success despite all that.
How did DSM perform from a project management standpoint?
We have weekly calls. Additionally, they have been great with deadlines. It’s something I don’t normally ask or follow up on because they always pass their deliverables on time.
Even when we had budgeting issues, we always come to an agreement. Furthermore, they have been willing to work with whatever issues we have.
What did you find most impressive about them?
Their dedication and passion for what they do impress us.
Are there any areas they could improve?
No, we’ve been pretty happy working with them.
Do you have any advice for potential customers?
What they do at the beginning stages makes them different since they have a whole process. They sit down with you and try to understand what your goals are. As a result, they figure out how to achieve your vision. Along with their talent, their process has been crucial in getting us results.
the project
Ads & PPC for Protective Wearables Distributor
"The quality of service has been fantastic."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president of LG Protective Wearables. As a response to the pandemic, our business started providing PPE, mainly face shields, to meet the need. We have a specialty of trying to bring as many US-made products into our assortment as possible.
What challenge were you trying to address with DSM?
We were doing social media advertising, but we hit a few speed bumps because of all of the regulation advertising changes regarding products like PPE. I hired DSM to navigate those waters for me and my business.
What was the scope of their involvement?
The team at DSM created social media ads, ran those ads, and assisted with the strategy for those ads and my business.
What is the team composition?
I communicated with five or six people directly, including Darren (President), Dan (Director of Strategy), Morgan (Marketing Manager), and Christine (SVP of Account Services). They each handled different aspects of the engagement.
There were some people behind the scenes that I didn’t interact with.
How did you come to work with DSM?
I found them through a quick Google search. I wanted somebody that was local to New Jersey, so if I needed to meet them in person, we could do it. They’re about 10 or 15 minutes away from me, so it was a perfect fit.
What is the status of this engagement?
I brought them on to help in April 2020.
What evidence can you share that demonstrates the impact of the engagement?
The quality of service has been fantastic. Since the engagement started, they’ve become like a partner. Beyond marketing, we discuss everything involving the business. They feel like part of the team. They’re always available, and the team is willing to help with areas outside of the scope of work.
How did DSM perform from a project management standpoint?
We normally email to set up Zoom meetings. We speak at least once a day. They’ve met every deadline, even delivering before on some aspects. There have been no holdups.
What did you find most impressive about them?
My favorite part is that this feels like a true partnership. We’re working as one unit. I don’t feel like DSM is a marketing company that I hired to do some projects. They’re fully in the fold with me, whether it’s in their scope or not.
Are there any areas they could improve?
I’ve had zero issues with them. They helped me get over my challenge.
Do you have any advice for potential customers?
Let Darren explain what he can bring to the table. I highly recommend everyone I work with. Darren knows what the customer will need and will be able to guide them.
the project
Web Dev & Digital Marketing for Roofing Company
“DSM is incredibly flexible, adapting to changes with ease.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the owner and president of CRS Roofing Company.
What challenge were you trying to address with DSM?
Initially, we were looking to redo our website and improve our marketing strategy.
What was the scope of their involvement?
DSM redeveloped our WordPress website for us and continues to make tweaks here and there. During the initial stages of the engagement, their team performed industry research to help them best write copy for our site.
The team also provides marketing services, from SEO to PPC to social media campaigns. DSM also provides blog content and inbound marketing services. They also assisted with a promotional print advertising campaign.
What is the team composition?
Our main point of contact at DSM is our account manager.
How did you come to work with DSM?
I had a personal connection with the owner of the company.
How much have you invested with them?
We have invested about $60,000 a year, not including side projects.
What is the status of this engagement?
Our ongoing relationship with DSM began in May 2017.
What evidence can you share that demonstrates the impact of the engagement?
This past year, our organic traffic was up by 12% and new site visitors from New Jersey are up by 50%. Our total keyword rankings have increased by 47% and first-page keyword rankings have increased by 12.7%.
Their team catches on quick, as time went on we had fewer and fewer rewrites. The entire team has been consistent throughout the project, which we’ve appreciated. They doa great job of consolidating information and really getting our point out there in a concise manner.
How did DSM perform from a project management standpoint?
Our teams have utilized BaseCamp to help with managing the project. DSM also holds status calls, which we’ve moved from having weekly to having bi-weekly. They set an agenda to encourage a smooth meeting. We also communicate via email and they’re always quick to respond.
What did you find most impressive about them?
DSM is incredibly flexible, adapting to changes with ease. They take on changes and pivots in our strategy so nicely. They work really well as a team and are willing to adapt to my schedule.
Are there any areas they could improve?
No, we know each other pretty well as companies now so there’s no need for improvement.
Do you have any advice for potential customers?
I recommend working with DSM. Get all of your ducks in a row first to really put together a game plan of where you want to go and how you want to get there. It helps set expectations and makes everyone at DSM’s live easier.
the project
Outsourced Digital Strategy for Niche Travel Company
"The DSM team never wavered, kept the ideas flowing while showing incredible support and compassion."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner and founder of a Business Strategy/Marketing firm.
For what projects/services did your company hire DSM?
I worked with DSM on behalf of my largest client, a niche travel company. Together, we planned an aggressive, highly-targeted, hyper-local campaign targeting a niche travel audience.
What were your goals for this project?
The goals of the projected were to integrate with the community, leverage the long-standing heritage of the company in the region and drive overall awareness while activating our key demographic.
How did you select this vendor?
DSM has a stellar reputation and I always hoped for the chance to work with the company, especially their principal, Darren Magarro. When the opportunity came up, he was my first call. He exceeded his reputation and my expectations.
Describe the scope of their work in detail.
Darren and his team provided strategic counsel and presented a thoroughly vetted, multi-level campaign they developed specifically for our needs. Many agencies pull a cookie-cutter plan off the shelf and just change the logos. DSM is the opposite. They dig in to truly understand the client and create a custom plan.
What was the team composition?
I've worked closely with the principal Darren Magarro and Christine Devereaux, SVP of Account Services.
Can you share any outcomes from the project that demonstrate progress or success?
Due to covid-19, we were not able to execute our plans. DSM provided counsel and support throughout this time, going above and beyond.
How effective was the workflow between your team and theirs?
The workflow was excellent. Darren leads through clear communication and cultivating relationships. It is clear this is a pillar on which the company is built.
What did you find most impressive about this company?
I connected with DSM during what would become one of the most difficult economies for small business. Not only was my business and my client's business decimated, the coronavirus clearly had a personal and professional impact on DSM. In spite of this, the DSM team never wavered, kept the ideas flowing while showing incredible support and compassion.
Are there any areas for improvement?
There are always areas for improvement, but nothing that I've found to date.
the project
Marketing Services for Telecommunications Company
"They grasp our needs and manage our expectations while bringing the project within the budget."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of GAIN Communications. We are a 35 year provider of Telecommunications Consulting Services while providing telecom solutions to clients from Coast to Coast. All of our clients are referred to us by other long term clients.
For what projects/services did your company hire DSM?
Marketing to existing client base as well as assisting other GAIN clients with their marketing needs.
What were your goals for this project?
To cross-sell all of our specialized services our client base and to introduce to notch other service provider who bring a truly value added benefit to our national client base. Due to the trust we have built with our clients over the years we have become a source of recommendations when there is a need.
How did you select this vendor?
DSM was selected due to their impeccable reputation in the industry and their honest approach to satisfying complex challenges. Their team demonstrates professionalism and product knowledge throughout the process.
Describe the scope of their work in detail.
Cross-selling to our large list of clients is a challenge. Since all of our clients have come to us with referrals from other clients DSM is able to leverage their talents in reaching the target audience so that GAIN Communications becomes a single source for many of their needs
What was the team composition?
All levels of expertise get involved with their projects including their CEO.
Can you share any outcomes from the project that demonstrate progress or success?
It is an on-going process but the results are beyond our expectations.
How effective was the workflow between your team and theirs?
Excellent. DSM guides the client every step of the way ensuring the project goals are met or exceeded.
What did you find most impressive about this company?
They grasp our needs and manage our expectations while bringing the project within the budget.
Are there any areas for improvement?
I can not think of any areas of improvement. They are a firm I would highly recommend without hesitation.
the project
Complete Rebrand for Refreshment Provider
"They made an effort to understand our business and our industry and that shown through perfectly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Corporate Essentials is New York City and New Jersey's premier office refreshment provider, offering more than 3,500 skus of snacks and beverages to offices of all sizes. When we started working with DSM, I was in the position of VP of Marketing, and during the time of the relationship I moved to SVP of Operations and eventually Chief Growth Officer.
For what projects/services did your company hire DSM?
When we initially engaged in conversations, we were looking to "refresh our website." What it turned into was a full re-brand of the company, and the creation of a full inbound, digital marketing strategy moving forward.
What were your goals for this project?
The original goals were a logo and website redesign before hiring DSM. After signing with them, the goal became much loftier - to create the new standard for the world of convenience services.
How did you select this vendor?
Other vendors pitched us only on their vision of what we thought we needed. DSM went in another direction completely, and showed us their view of the landscape of our industry, and what we should be doing to be years ahead of the competition. They sold us the vision before we ever discussed what the cost of that vision looked like, and we decided that their vision perfectly fit our needs.
Describe the scope of their work in detail.
The process began with several all-hands discovery sessions. The entire DSM leadership team and account team, along with the Corporate Essentials leadership team, at that time it consisted of the CEO, COO, VP of Marketing, VP of Sales and the VP of Operation. Over time the regular engagement continued with the VP of Marketing from Corporate Essentials and members of the DSM leadership team.
After the initial rebrand of company collateral and such, the focus turned to the company mission and values. They (DSM) had us focus on why we do what we do as opposed to what we do, and this helped us land on the concepts of company culture and employee happiness as why people use our products. The tagline of "Fuel Culture. Work Happy." became the driving force behind all things to do with Corporate Essentials.
In the years that followed, there continued to be regularly scheduled meetings with the newly formed Corporate Essentials Marketing Team, and regular work done by DSM including blog posts, website updates and SEO reviews and maintenance.
What was the team composition?
The regular DSM account team was composed of an Account Manager, a senior leader, an intern and a member from another department at all times. This last person changed some times depending on the current focus.
Can you share any outcomes from the project that demonstrate progress or success?
The most-interesting outcome from this project is one that we've seen over the past few years as it relates to the Convenience Services Industry (of which Corporate Essentials is a part). From the time of the relaunch of the Corporate Essentials brand, and in the four-plus years that followed, there has been a shift with this industry of focussing on what the items sold represent (ie keeping people caffeinated and at their desks) to the "why" people choose to work with a Convenience Services company to promote company culture and improve employee happiness.
How effective was the workflow between your team and theirs?
There was never an issue with workflow. Using Basecamp and Slack as the main tools of communication were very effective for all involved.
What did you find most impressive about this company?
The thing that I found most impressive was the ability of DSM to feel like part of the company. We never felt like just another project, we always felt like the only project. They made an effort to understand our business and our industry and that shown through perfectly.
Are there any areas for improvement?
Off the top of my head, I can't think of any areas for improvement that stand out.
the project
Oritani Bank Marketing and Advertising support and
"I learned a great deal about marketing and advertising strategy from their team, especially the project leader."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I served as the coordinator of marketing for this community bank.
For what projects/services did your company hire DSM?
DSM partnered with us as they offered day to day advertising design, guidance and support for marketing strategy. The team assigned to our account was always filled with great ideas for marketing materials in our branches, print ads and email blasts.
We worked closely with DSM staff on everything from strategy and planning to design and budgetary impact.
What were your goals for this project?
I could always count on them for creativity and a professional approach to meeting and exceeding our expectations.
How did you select this vendor?
The Chief Operating Officer interviewed several local firms before choosing DSM for their approach and flexibility.
Describe the scope of their work in detail.
They helped develop marketing materials and advertisements as well as planning and strategic advice.
What was the team composition?
I worked very closely with the VP of the firm. The principals were.always involved and accessible.
Can you share any outcomes from the project that demonstrate progress or success?
We regularly had inquiries and business generated by our ads.
How effective was the workflow between your team and theirs?
The team leader was always responsive, more importantly, she was proactive in addressing our needs and ensured we never missed a deadline.
What did you find most impressive about this company?
I learned a great deal about marketing and advertising strategy from their team, especially the project leader.
Are there any areas for improvement?
Nothing that I can point to.
the project
Marketing & Advertising for Clothing Retailer
"The quality of their work is exceptional, they excel in all fields."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Owner of Sal Lauretta for Men. We are a men's high end clothing retailer specializing in custom made clothing.
For what projects/services did your company hire DSM?
DSM handles the entirety of our marketing. They design all of our print ads, website, emails and social media content as well as handling our inbound marketing.
What were your goals for this project?
specifically to grow our brand awareness in the tri-state area.
How did you select this vendor?
They had been originally recommended to us to handle our social media. After a year of working together, we decided to leave our old marketing firm and hand over every component of marketing to DSM.
Describe the scope of their work in detail.
We initially started with print ads and social media. As the advertising landscape rapidly changed into digital platform, we started working on developing a website and finally on SEO marketing.
What was the team composition?
At this point we have a monthly retainer in place. I would say a group of 5 to 6 people are working on our account at all times.
Can you share any outcomes from the project that demonstrate progress or success?
Since we've been using DSM, our sales have grown tripled.
How effective was the workflow between your team and theirs?
It is a seamless work relationship. They are constantly working on improving the lines of communications. These days i know exactly who to speak with depending on the project at hand.
What did you find most impressive about this company?
The quality of their work is exceptional, they excel in all fields. Both creative and technical work
Are there any areas for improvement?
At times i would like the projects to be submitted for approval in a more timely manner.
the project
Web Dev & Campaign for Neurosurgical Practice
"The personal touch they give was most impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the President and CEO of a large neurosurgical physician practice.
For what projects/services did your company hire DSM?
We needed a little bit of everything. We needed SEO, in-bound and out-bound marketing, blog writing, etc.
What were your goals for this project?
The major goals were to build a superior website and a digital presence in our saturated healthcare marketplace. We needed to differentiate ourselves in brain and spine surgery.
How did you select this vendor?
We selected DSM because of their leadership style, personal touch, and ability to think outside of the box. They came with energy, talent and strong recommendations from their peers.
Describe the project and the services they provided in detail.
Website build from the ground up. Novel SEO strategy. In-bound campaign development and growth. Multiple microsite creations.
What was the team composition?
DSM had several people working on our account. From the President through creative, everyone pitched in.
Can you share any information that demonstrates the impact that this project has had on your business?
We were able to show that DSM's efforts increased our conversion rate by 5-10%, year over year. Also, we created novel channels for patient engagement.
How was project management arranged and how effective was it?
Again, they entire team worked well together in both formal and informal reporting, metrics and updates. It was very effective.
What did you find most impressive about this company?
The personal touch they give was most impressive.
Are there any areas for improvement?
The only area that lapsed was continuity of the team. We had a long engagement with DSM and, during their growth, we had a bit of team turn-over.
the project
Digital Marketing for Financial Consultancy
"They had great communication and were easy to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Partner - Manage the day to day operations of the company and bring in new revenue streams through client acquisition.
For what projects/services did your company hire DSM?
website redesign and digital content creation.
What were your goals for this project?
We wanted to rebrand the website and begin to make more digital content in order to grow our foot print in the local and regional area.
How did you select this vendor?
We had worked with DSM in the past for some minor digital content creation and marketing services. When we decided to engage a firm for a major marketing campaign we re-engaged with them.
Describe the scope of their work in detail.
They re-built the website from the ground up to incorporate the overall strategy. This included SEO, content creation, PR, blogging. We had multiple meetings
What was the team composition?
I worked closely with all levels of the firm. We had two dedicated staff members to our account.
Can you share any outcomes from the project that demonstrate progress or success?
We had increased traffic to our website and lead generation;.
How effective was the workflow between your team and theirs?
Very effective.
What did you find most impressive about this company?
They had great communication and were easy to work with.
Are there any areas for improvement?
None that I can think of.