Let's get Optimized

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Wave Connect

Describe what your company does in a single sentence.

We provide digital business cards for modern networking.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's get Optimized to accomplish?

• Increase Traffic
• Optimize Pages

SOLUTION

How did you find Let's get Optimized?

Online Search

Why did you select Let's get Optimized over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

What was the size of Let's get Optimized’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website Audit and Analysis:
  • Conduct a comprehensive audit of the client's website to identify technical issues, on-page SEO factors, and areas for improvement.
  • Analyze the website's current search engine rankings, organic traffic, and keyword performance.
• Keyword Research:
  • Perform keyword research to identify high-potential keywords and phrases relevant to the client's industry, products, and services.
  • Develop a list of target keywords and long-tail phrases to optimize the website for search engine visibility.
• On-Page Optimization:
  • Optimize website content, meta tags, headings, and URLs for target keywords.
  • Improve website structure, navigation, and internal linking to enhance user experience and search engine crawlability.
• Content Development:
  • Create high-quality, SEO-friendly content for the website, including blog posts, articles, and landing pages.
  • Incorporate target keywords and phrases into the content to improve search engine rankings.
• Off-Page Optimization:
  • Develop and execute a link-building strategy to acquire high-quality backlinks from authoritative websites.
  • Engage in outreach efforts to promote the client's content and brand on relevant platforms.
• Reporting and Monitoring:
  • Monitor website performance, keyword rankings, and organic traffic using SEO tools and analytics platforms.
  • Provide regular reports to the client, detailing the progress and results of the SEO campaign.
• Ongoing SEO Maintenance:
  • Continuously update and optimize website content based on changing search engine algorithms and industry trends.
  • Provide ongoing support and recommendations to maintain and improve the website's search engine visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increase in website traffic.
2. Increase in search ranking.
3. Increase in newly implemented keyword search result rankings.
4. Increase conversion from traffic to demo booking.
5. Reduction in bounce rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the very beginning of our collaboration, the team at Let's Get Optimized demonstrated a strong commitment to delivering results on time and meeting our specific needs. The project management process was smooth and well-organized. The agency assigned a dedicated project manager who served as our main point of contact throughout the entire project. The project manager was responsible for coordinating all tasks, setting timelines, and ensuring that milestones were met according to the agreed-upon schedule.

One of the most impressive aspects of working with Let's Get Optimized was their responsiveness to our needs. They were proactive in seeking feedback and making adjustments as necessary to ensure that the project stayed on track. Whenever we had questions or concerns, the project manager was quick to respond and provide clear and helpful answers. The team at Let's Get Optimized consistently delivered on time, meeting all deadlines and milestones as outlined in the project plan. Their attention to detail and commitment to quality were evident in the final deliverables, which exceeded our expectations.

What was your primary form of communication with Let's get Optimized?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive and unique aspects of working with "Let's Get Optimized" is their data-driven and personalized approach to SEO. The company stands out for its ability to tailor SEO strategies to the specific needs and goals of each client, rather than relying on a one-size-fits-all approach.

From the initial consultation, the team at "Let's Get Optimized" takes the time to understand the unique challenges and objectives of each client's business. They conduct thorough research and analysis to identify opportunities for growth and improvement in the client's online presence. By leveraging cutting-edge SEO tools and analytics, they are able to develop customized strategies that are designed to deliver measurable results.

Are there any areas for improvement or something Let's get Optimized could have done differently?

While "Let's Get Optimized" has demonstrated a strong commitment to delivering high-quality SEO services, I'm unsure of what they could have done differently.

BACKGROUND

Please describe your company and position.

I am the Administrative Manager of Key Storage

Describe what your company does in a single sentence.

We are a self Storage Company providing storage to home owners and business owners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's get Optimized to accomplish?

• Re-vamp our business website
• increase our google my business ranking

SOLUTION

How did you find Let's get Optimized?

• Online Search
• Referral

Why did you select Let's get Optimized over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

What was the size of Let's get Optimized’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Audit and Health Check, On-Page Optimization, Technical SEO Optimization, Local GMB Optimization, Content Optimization, Keyword Research and Implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They worked with us to revamp our website, and the results have been fantastic. We have seen increased traffic on our website, and we are receiving more incoming phone calls. They always ask for approval before making any changes or updates. They're constantly monitoring our 'Google My Business' profile, using keywords to move us to the top. They keep me informed of our progress by scheduling monthly meetings and sending monthly reports.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have been working with LGO for a few years now, and I have to say that they are outstanding at what they do. Trevor and Jenn have been my main contacts especially Jenn, and they have taken the time to understand my business and develop customized strategies that have yielded exceptional results. They are always on top of the schedules and sending out updates

What was your primary form of communication with Let's get Optimized?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very knowledgeable and always make suggestions which always seem to work. They are very creative and responsive. Their pricing is reasonable and works within our budget

Are there any areas for improvement or something Let's get Optimized could have done differently?

At the moment I cant really think of anything. I am satisfied with the results we are getting from them.

BACKGROUND

Introduce your business and what you do there.

I'm an executive at a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s Get Optimized?

We wanted to improve our search engine optimization.

SOLUTION

What was the scope of their involvement?

Let's get Optimized provides monthly SEO services, which involves us signing a full contract with them. It is an indefinite contract, and within the contract for the startup of the SEO process, it has an implementation plan for the SEO work over the next 4–5 months. In addition to that, they've also helped us with content creation.

What is the team composition?

We've worked with Trevor (CEO) and Jen (Senior Paid Media & SMM Specialist). We've also worked with someone who takes care of the changes on the web.

How did you come to work with Let’s Get Optimized?

We found them through a Google search; we googled SEO companies, and they were ranked number one.

How much have you invested in them?

We invest around $1,000 a month with them.

What is the status of this engagement?

We started working with them in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've been very professional, have implemented the contract terms on time, and have done the things they said they would do each month. Overall, they are good to work with; SEO is a difficult field, but they know exactly what they're doing and are extremely good at it.

How did Let’s Get Optimized perform from a project management standpoint?

They've hit their deadlines, and they have been good to work with financially. Also, if we need to negotiate future products, they're great at helping us on those matters. Regarding communication, we mainly use Google Meet.

What did you find most impressive about them?

They're the best in my experience so far. Trevor is a good businessperson that understands client service to be the A-team — I appreciate that because that is a value that we share in our firm.

Are there any areas they could improve?

We managed them a bit by asking them to do things by using Google Meet for meetings and not by going through emails back and forth, as it is much too complicated of a process. They came on board with it, which has been helpful for us.

Do you have any advice for potential customers?

Whenever you need something, go back to Trevor because he will sort it out if there is anything. They are good to work with, and I would highly recommend them.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of a professional security products company in Montreal, Canada. We sell law enforcement and high-security equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let's Get Optimized?

We needed help to showcase our products to the right audiences online.

SOLUTION

What was the scope of their involvement?

We left our old vendor and started working with Let’s Get Optimized. They’ve done SEO, artwork, and pretty much everything for our website redesign. We partnered with a third vendor, and they both helped us get a live inventory counter on our product pages.

The site was already in place, but Let’s Get Optimized did a complete redesign for the main page to make it better and more responsive. Additionally, they do blogs for us. We're not at a point to do PPC, but we’ll start with some active marketing once everything settles out.

Right now, they’re doing a cart redesign. We’re still working on bettering the website.

What is the team composition?

Jennifer (Senior Paid Media & SMM Specialist) is our account representative, and we have a web developer. Trevor (Founder & CEO) does the presentations and takes care of the things that need to be changed. In general, everyone works as a team.

How did you come to work with Let's Get Optimized?

We found them on Google.

How much have you invested with them?

Within a 12-month period, we’ve spent about $40,000 CAD (approximately $31,000 USD).

What is the status of this engagement?

We started working with them in September 2021, and it’s an ongoing process.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re reactive and efficient, and they listen. We ran into a major issue with our site a few nights ago — there was a problem with the inventory adjustment. After hours, we sent them an email and talked to Jennifer around 6:00 p.m. By 9:00 a.m. the following day, everything was fixed. They solved the issue in less than 12 hours.

Moreover, it’s the first time we’re working with a company where we have a liaison who’s not a tech-savvy person. Jennifer listens to us and makes sure that everything gets done, which is huge for us because we’re a smaller company. We don’t have the capacity to do that in-house, so it’s important that we have someone dedicated to us.

How did Let's Get Optimized perform from a project management standpoint?

They’ve done everything they’ve promised, and they do things within the timeline. We’ve paid for extra work, but it has been identified previously. If they need to charge us more, they explain why they’re doing it, and it always makes sense. When we surpass the retainer fee, we pay the extra, and the work gets done quickly.

To communicate, we email at least once or twice a week. They also email us to ensure we’re up to date on everything going on. Then, we do a Zoom or Google Meet video call at least once a month. We spent a good hour on the call to understand the process.

What did you find most impressive about them?

They’re determined to make the project go well, and the team is finite in their work. Everything we mention, they take it down as a note and work on it, even if it’s the smallest thing. Overall, it’s the first time we’ve worked with a partner that executes on every front. They fire on all cylinders, and there's always something happening. We hope it continues that way.

Are there any areas they could improve?

We’ve only worked with them for six months, so there hasn’t been anything up until now.

Do you have any advice for potential customers?

If you’re looking for someone to manage your SEO, there’s no better partner in Canada. You should be working with Let’s Get Optimized — there aren’t many companies with dedicated people. I manage a team, and it’s hard to find one where everybody is willing to work every day and put in their 100% effort. We get that from their team, so we choose to work with them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a flooring, carpet, and area rug store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let's get Optimized?

We needed help increasing our online presence and improving our organic search rankings on Google.

SOLUTION

What was the scope of their involvement?

Let’s get Optimized helps us with our SEO. They refine our website and work off-site to increase our online presence. The team also workss on keyword research.

What is the team composition?

Carla (VP of Client Services) is our main point of contact. We also work with Trevor (Founder & CEO).

How did you come to work with Let's get Optimized?

I researched local SEO companies. I read reviews and had conversations with different companies. Let's get Optimized seemed like they’d be the most suited for the work.

How much have you invested with them?

We’ve spent $10,000–$15,000.

What is the status of this engagement?

We started working together in March 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re very good, likable people. The team is very accommodating.

How did Let's get Optimized perform from a project management standpoint?

They make reports for me every month in Google analytics. We communicate via phone, emails, and monthly meetings.

What did you find most impressive about them?

Whenever I need something done, they’ll do it for me. Sometimes they won’t even charge me extra. Overall, they’re a good, solid company.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

No, they’re an excellent company. Someone without an SEO background can rest assured that Let's get Optimized will guide them through the process as long as they know what they want to achieve.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a custom-made curtain company.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

We wanted to earn more clients, so we hired Let’s get Optimized to rebuild our website and market the business.

SOLUTION

What was the scope of their involvement?

They rebuilt my website. They also did some SEO work.

What is the team composition?

I work with 2–3 people.

How did you come to work with Let’s get Optimized?

We were introduced to them by a friend.

How much have you invested with them?

We spend $1,000 per month (approximately $36,000 in total).

What is the status of this engagement?

We started working with them about three years ago, in January 2018, and we still work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Now we’re in the first position on the web, which has attracted a lot of clients. After working with Let’s get Optimized, we got very busy, very fast.

How did Let’s get Optimized perform from a project management standpoint?

Every month, we meet to talk about what they’re working on.

What did you find most impressive about them?

They’re very efficient.

Are there any areas they could improve?

No, I’m happy with their work.

Do you have any advice for potential customers?

You can’t afford not to hire them. They’re fantastic.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

We hired them to refine and improve our online position for personal injury cases.

SOLUTION

What was the scope of their involvement?

Their team went through an audit of our website, identifying opportunities and planning to address those areas for growth specific to our market. They analyzed the market to discover keyword trends, search volume, and how to link those with our paid approach. We worked to implement them and have ongoing plans to optimize our site further and build up our brand presence.

What is the team composition?

I’ve worked with Carla (VP of Client Services) and Trevor (CEO).  

How did you come to work with Let’s get Optimized?

I was working with another vendor and felt unsatisfied. I researched to find who had the right skillset and team. I spoke with Let’s get Optimized and felt that they clearly understood where I was in the business and where I wanted to get to. They had a good plan that we could agree on.

What is the status of this engagement?

Our engagement with their team started in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We do monthly reporting through several analytics tools. We also track specific keywords. We see clear progress with our rankings and website monthly.

How did Let’s get Optimized perform from a project management standpoint?

We primarily communicate through email. They’re very responsive.

Trevor had several calls with me to determine what opportunities were in the market. He was key to help with what we wanted to achieve. Carla has an excellent response time. She addresses technical issues for search and campaigns. She also does the monthly reporting. If I have a question, she helps me quickly.

What did you find most impressive about them?

Let’s get Optimized wants to see us grow as a business. They listen to us, striving to understand what we want to achieve.

Are there any areas they could improve?

We’ve had to tweak the monthly reporting to make sure it was how I wanted it to assess monthly. What I want might be different from another industry. I think it’s a good opportunity to see the differences between their clients.

Do you have any advice for potential customers?

Consider what you want to get out of the project. Be able to communicate what you see as success to them. Then, Let’s get Optimized will be able to know if they can achieve your goals or not. I had a clear vision, which made it easier for us to work together.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Faire Child. We produce outerwear for children and adults.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

We needed to attract more people to our website.

SOLUTION

What was the scope of their involvement?

Let’s get Optimized has worked on multiple projects for us. We recently worked on an ad campaign with them. However, their main project’s directing monthly SEO campaigns.

Their team initially set up our website under SEO best practices. They implemented keywords on the website. Their team now manages our SEO initiatives and gives us monthly reports on them.

What is the team composition?

I just work with one person from Let’s get Optimized.

How did you come to work with Let’s get Optimized?

My assistant found them, and I’m glad she did.

How much have you invested with them?

We’ve spent around $17,000 on their services so far.

What is the status of this engagement?

We started working together in May 2020, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We use their monthly reports to measure their performance. The reports clearly show an increase in traffic. Since we started working with them, our organic traffic and sales have increased.

How did Let’s get Optimized perform from a project management standpoint?

Carla (VP of Client Services) is a great communicator, so I never have to follow up with her. I appreciate their team’s diligence and willingness to do anything for us. They always meet deadlines. Their team holds themselves to high standards. It’s nice and easy working with them.

What did you find most impressive about them?

Their organization’s great. Let’s get Optimized organized the project and now manage it for us, so we don’t have to think about it. We don’t have to babysit or follow up with them.

Are there any areas they could improve?

They could improve brand alignment, which is naturally tricky. That would be the only opportunity for improvement.

Do you have any advice for potential customers?

Do your homework. Make sure you’re giving them all of the information required for them to complete their tasks ahead of time.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of LifeCare Mobility Solutions, a home medical equipment company. We mostly cater to the senior population in the greater Toronto area of Ontario, Canada, where we’re located. The population in this area of our country is pretty dense, and a lot of them are seniors. We primarily sell stairlifts, which help people get from one floor to another.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

Most of our leads come from Google Ads, and we engaged Let’s get Optimized (LGO) to manage our paid search as well as SEO for our company. 

SOLUTION

What was the scope of their involvement?

We initially engaged LGO to help us with SEO and our organic rankings. They’ve worked on our keyword rankings, so that when someone searches for key terms like ‘stairlift’ and ‘Toronto,’ we have a better chance of showing up first in search results. LGO also helps us with PPC; they manage our Google Ads.

About four months ago, I let our LGO representative Carla (VP of Client Services) know that we were thinking about doing a website refresh, as we hadn’t done one in 5–6 years. I asked Carla if she knew anyone who could provide these services, and she said that LGO could. They’re currently doing a full web redevelopment.

What is the team composition?

David (President & Managing Partner) set up our account, and then he passed me on to Carla. She is my main point of contact, and she’s fantastic. Trevor (Founder & CEO) is working with me one-on-one on our website redesign requirements, and it’s been a pleasant experience with him as well. I primarily deal with those three people. I know there are a lot more people behind the scenes that Carla and Trevor interact with.

How did you come to work with Let’s get Optimized?

I found them by searching for SEO companies in Toronto, and LGO came up right away. They optimize their own search, which is a good sign. They had great reviews as well.

I’d previously engaged another company, and it was a bad experience. I didn’t have time to manage the engagement, so I gave LGO a three-month trial to improve our search engine leads. They exceeded my expectations, and I’ve been with them ever since.

How much have you invested with them?

We’ve spent about $30,000.

What is the status of this engagement?

Our work together began around October 2018. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had good success with LGO, which is why we’ve stayed with them. I haven’t seen the finished website yet, but judging by their diligence and what they’ve done for me with SEO and PPC, I’m confident that it will be a good product in the end.

How did Let’s get Optimized perform from a project management standpoint?

LGO is very good. At the beginning of each month, Carla sends us reports that lay out the previous month’s performance on Google and other great metrics, such as ROI and cost-per-lead. Carla responds to any question that I have, and she gets on the phone with me whenever necessary. She answers my emails very quickly.

What did you find most impressive about them?

There’s a family business component to LGO — they pay attention to their customers, and they’re very responsive. That’s key when you want answers.

Are there any areas they could improve?

They should just continue to do what they’re doing and improving on it. SEO and Google Ads are a bit of a black art, and some months are higher than others. We’re always trying to improve. I’ve increased my ad spend with Google based on LGO’s recommendations, and what they’ve told me is true.

Any advice for potential customers?

I’ve referred a few friends of mine that are business owners. I explained that because LGO is small, they’re agile and able to react to the specific requirements of different businesses. They’ve been good at adapting and learning how my business works and what I need to be successful. I would recommend giving them a shot — they’re pretty good. 

BACKGROUND

Introduce your business and what you do there.

I’m a director and owner of Learning Tree Montessori, a childcare service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s Get Optimized?

When we first launched in 2018, we hired Let’s Get Optimized to develop our website.

SOLUTION

What was the scope of their involvement?

Let’s Get Optimized developed our website in WordPress. At the beginning of the project, we provided an overview of our business and provided content. Then they fine-tuned it and came up with a design for the website.

They’re also providing SEO and PPC services. We went over what our target audience searches for when they’re looking for childcare services. Then they helped us figure out what we needed to include on the website. Let’s Get Optimized gave us a lot of advice on how to target certain keywords.

What is the team composition?

I first worked with David (President & Managing Partner), but Carla (VP of Client Services) has been my main contact. We’ve been in touch with other people from their team.

How did you come to work with Let’s Get Optimized?

We were in touch with a few companies before choosing them, but David was the most humble and pragmatic. Other companies we considered told us they’d get us to the top 10 search results within a couple of months and we didn’t find that realistic. David was very forthcoming in showing us websites they’d worked on and listing clients we could talk to. I really liked the website designs they’d done.

How much have you invested with them?

They recognized that we were a new business, and they allowed us to spread out the development cost in the first year. We’re paying them around $750 per month for digital marketing and website management, and we were paying them $1,300 per month in the first year. We’re spending less on PPC now than we were initially.

What is the status of this engagement?

We started working with Let’s Get Optimized in June 2018 and the website was running by September of that year. Now they provide ongoing maintenance support. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They got us to the top five of Google results. Now around 75% of our inquiries are coming through the website, and that figure is only increasing.

They’ve given us valuable suggestions to make our site more dynamic as well. For example, they’ve recommended we start a blog. Although we haven’t gone that route yet, it’s something we want to do.

How did Let’s Get Optimized perform from a project management standpoint?

Initially, David was our point person and Carla came in after that. We’re in touch on a monthly basis but we can contact them beyond that if we need to. We haven’t used any tools, but they’ve always taken care of everything we need. A lot of the work gets done through email, and we have monthly phone calls.

They also managed our expectations well. We obviously wanted to be in the top 10 immediately, but they outlined a more realistic timeframe.

What did you find most impressive about them?

I appreciate their professionalism more than anything else. Let’s Get Optimized is straightforward with us; they’re realistic and they tell us exactly how things work. In the past, we worked with companies that promised the sun and the moon and didn’t deliver. With Let’s Get Optimized, it was the other way around.

Are there any areas they could improve?

I can’t think of anything. There’s nothing I could suggest for them to improve.

Do you have any advice for future clients of theirs?

Clients should do their research and check things out before hiring a new partner. The best thing is to stay away from companies that overpromise. Let's Get Optimized is professional and does everything right.