Let's Get Optimized

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

We hired them to refine and improve our online position for personal injury cases.

SOLUTION

What was the scope of their involvement?

Their team went through an audit of our website, identifying opportunities and planning to address those areas for growth specific to our market. They analyzed the market to discover keyword trends, search volume, and how to link those with our paid approach. We worked to implement them and have ongoing plans to optimize our site further and build up our brand presence.

What is the team composition?

I’ve worked with Carla (VP of Client Services) and Trevor (CEO).  

How did you come to work with Let’s get Optimized?

I was working with another vendor and felt unsatisfied. I researched to find who had the right skillset and team. I spoke with Let’s get Optimized and felt that they clearly understood where I was in the business and where I wanted to get to. They had a good plan that we could agree on.

What is the status of this engagement?

Our engagement with their team started in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We do monthly reporting through several analytics tools. We also track specific keywords. We see clear progress with our rankings and website monthly.

How did Let’s get Optimized perform from a project management standpoint?

We primarily communicate through email. They’re very responsive.

Trevor had several calls with me to determine what opportunities were in the market. He was key to help with what we wanted to achieve. Carla has an excellent response time. She addresses technical issues for search and campaigns. She also does the monthly reporting. If I have a question, she helps me quickly.

What did you find most impressive about them?

Let’s get Optimized wants to see us grow as a business. They listen to us, striving to understand what we want to achieve.

Are there any areas they could improve?

We’ve had to tweak the monthly reporting to make sure it was how I wanted it to assess monthly. What I want might be different from another industry. I think it’s a good opportunity to see the differences between their clients.

Do you have any advice for potential customers?

Consider what you want to get out of the project. Be able to communicate what you see as success to them. Then, Let’s get Optimized will be able to know if they can achieve your goals or not. I had a clear vision, which made it easier for us to work together.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Faire Child. We produce outerwear for children and adults.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

We needed to attract more people to our website.

SOLUTION

What was the scope of their involvement?

Let’s get Optimized has worked on multiple projects for us. We recently worked on an ad campaign with them. However, their main project’s directing monthly SEO campaigns.

Their team initially set up our website under SEO best practices. They implemented keywords on the website. Their team now manages our SEO initiatives and gives us monthly reports on them.

What is the team composition?

I just work with one person from Let’s get Optimized.

How did you come to work with Let’s get Optimized?

My assistant found them, and I’m glad she did.

How much have you invested with them?

We’ve spent around $17,000 on their services so far.

What is the status of this engagement?

We started working together in May 2020, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We use their monthly reports to measure their performance. The reports clearly show an increase in traffic. Since we started working with them, our organic traffic and sales have increased.

How did Let’s get Optimized perform from a project management standpoint?

Carla (VP of Client Services) is a great communicator, so I never have to follow up with her. I appreciate their team’s diligence and willingness to do anything for us. They always meet deadlines. Their team holds themselves to high standards. It’s nice and easy working with them.

What did you find most impressive about them?

Their organization’s great. Let’s get Optimized organized the project and now manage it for us, so we don’t have to think about it. We don’t have to babysit or follow up with them.

Are there any areas they could improve?

They could improve brand alignment, which is naturally tricky. That would be the only opportunity for improvement.

Do you have any advice for potential customers?

Do your homework. Make sure you’re giving them all of the information required for them to complete their tasks ahead of time.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of LifeCare Mobility Solutions, a home medical equipment company. We mostly cater to the senior population in the greater Toronto area of Ontario, Canada, where we’re located. The population in this area of our country is pretty dense, and a lot of them are seniors. We primarily sell stairlifts, which help people get from one floor to another.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

Most of our leads come from Google Ads, and we engaged Let’s get Optimized (LGO) to manage our paid search as well as SEO for our company. 

SOLUTION

What was the scope of their involvement?

We initially engaged LGO to help us with SEO and our organic rankings. They’ve worked on our keyword rankings, so that when someone searches for key terms like ‘stairlift’ and ‘Toronto,’ we have a better chance of showing up first in search results. LGO also helps us with PPC; they manage our Google Ads.

About four months ago, I let our LGO representative Carla (VP of Client Services) know that we were thinking about doing a website refresh, as we hadn’t done one in 5–6 years. I asked Carla if she knew anyone who could provide these services, and she said that LGO could. They’re currently doing a full web redevelopment.

What is the team composition?

David (President & Managing Partner) set up our account, and then he passed me on to Carla. She is my main point of contact, and she’s fantastic. Trevor (Founder & CEO) is working with me one-on-one on our website redesign requirements, and it’s been a pleasant experience with him as well. I primarily deal with those three people. I know there are a lot more people behind the scenes that Carla and Trevor interact with.

How did you come to work with Let’s get Optimized?

I found them by searching for SEO companies in Toronto, and LGO came up right away. They optimize their own search, which is a good sign. They had great reviews as well.

I’d previously engaged another company, and it was a bad experience. I didn’t have time to manage the engagement, so I gave LGO a three-month trial to improve our search engine leads. They exceeded my expectations, and I’ve been with them ever since.

How much have you invested with them?

We’ve spent about $30,000.

What is the status of this engagement?

Our work together began around October 2018. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had good success with LGO, which is why we’ve stayed with them. I haven’t seen the finished website yet, but judging by their diligence and what they’ve done for me with SEO and PPC, I’m confident that it will be a good product in the end.

How did Let’s get Optimized perform from a project management standpoint?

LGO is very good. At the beginning of each month, Carla sends us reports that lay out the previous month’s performance on Google and other great metrics, such as ROI and cost-per-lead. Carla responds to any question that I have, and she gets on the phone with me whenever necessary. She answers my emails very quickly.

What did you find most impressive about them?

There’s a family business component to LGO — they pay attention to their customers, and they’re very responsive. That’s key when you want answers.

Are there any areas they could improve?

They should just continue to do what they’re doing and improving on it. SEO and Google Ads are a bit of a black art, and some months are higher than others. We’re always trying to improve. I’ve increased my ad spend with Google based on LGO’s recommendations, and what they’ve told me is true.

Any advice for potential customers?

I’ve referred a few friends of mine that are business owners. I explained that because LGO is small, they’re agile and able to react to the specific requirements of different businesses. They’ve been good at adapting and learning how my business works and what I need to be successful. I would recommend giving them a shot — they’re pretty good. 

BACKGROUND

Introduce your business and what you do there.

I’m a director and owner of Learning Tree Montessori, a childcare service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s Get Optimized?

When we first launched in 2018, we hired Let’s Get Optimized to develop our website.

SOLUTION

What was the scope of their involvement?

Let’s Get Optimized developed our website in WordPress. At the beginning of the project, we provided an overview of our business and provided content. Then they fine-tuned it and came up with a design for the website.

They’re also providing SEO and PPC services. We went over what our target audience searches for when they’re looking for childcare services. Then they helped us figure out what we needed to include on the website. Let’s Get Optimized gave us a lot of advice on how to target certain keywords.

What is the team composition?

I first worked with David (President & Managing Partner), but Carla (VP of Client Services) has been my main contact. We’ve been in touch with other people from their team.

How did you come to work with Let’s Get Optimized?

We were in touch with a few companies before choosing them, but David was the most humble and pragmatic. Other companies we considered told us they’d get us to the top 10 search results within a couple of months and we didn’t find that realistic. David was very forthcoming in showing us websites they’d worked on and listing clients we could talk to. I really liked the website designs they’d done.

How much have you invested with them?

They recognized that we were a new business, and they allowed us to spread out the development cost in the first year. We’re paying them around $750 per month for digital marketing and website management, and we were paying them $1,300 per month in the first year. We’re spending less on PPC now than we were initially.

What is the status of this engagement?

We started working with Let’s Get Optimized in June 2018 and the website was running by September of that year. Now they provide ongoing maintenance support. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They got us to the top five of Google results. Now around 75% of our inquiries are coming through the website, and that figure is only increasing.

They’ve given us valuable suggestions to make our site more dynamic as well. For example, they’ve recommended we start a blog. Although we haven’t gone that route yet, it’s something we want to do.

How did Let’s Get Optimized perform from a project management standpoint?

Initially, David was our point person and Carla came in after that. We’re in touch on a monthly basis but we can contact them beyond that if we need to. We haven’t used any tools, but they’ve always taken care of everything we need. A lot of the work gets done through email, and we have monthly phone calls.

They also managed our expectations well. We obviously wanted to be in the top 10 immediately, but they outlined a more realistic timeframe.

What did you find most impressive about them?

I appreciate their professionalism more than anything else. Let’s Get Optimized is straightforward with us; they’re realistic and they tell us exactly how things work. In the past, we worked with companies that promised the sun and the moon and didn’t deliver. With Let’s Get Optimized, it was the other way around.

Are there any areas they could improve?

I can’t think of anything. There’s nothing I could suggest for them to improve.

Do you have any advice for future clients of theirs?

Clients should do their research and check things out before hiring a new partner. The best thing is to stay away from companies that overpromise. Let's Get Optimized is professional and does everything right.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at Quest Audio Visual. Pre-pandemic, we focused on live events. Since the pandemic began, we’ve refocused to offer clients virtual opportunities and solutions. We create a hybrid of live and virtual studios in our warehouse. A minimal amount of people can come in and host events, and then they webcast the event. 

This refocus came with new targeting and marketing, and I was brought on in August 2020 to help with that transition. As I got more comfortable in my role, the CEO of Quest AV expressed interest in being more focused on SEO. He didn’t have time to make sure that everything was on par with what we wanted and our goals, especially with our company’s shift. I was tasked with being more hands-on with our SEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

Let’s get Optimized helps us with our SEO.

SOLUTION

What was the scope of their involvement?

I recently took over my company’s SEO, so I set up a meeting with Carla (VP of Client Services). This one-on-one was more than I thought it would be. She walked through the monthly reports they send and offered advice on potential opportunities. She also let me know what little things I can do each month to meet our goals, versus where she’d come in and offer her expertise on what we should be doing.

Part of our SEO plan is page optimization. I recently created a WordPress page on our website that explains what we do for people who want to host virtual events. Carla went through the page with me and told me what to look for in terms of tags and code. She also ensured the content included certain keywords and offered little insider tips, such as limiting the header’s character count to ensure optimal display on Google.

Over the next couple of weeks, I’ll be in touch with Carla about page optimizations. Once the page is completed, we’ll go over what else we can do to optimize it. LGO is going to audit our website’s usability and functionality to ensure it complies with how Google indexes sites and sets top pages.

What is the team composition?

I just work with Carla. 

How did you come to work with Let’s get Optimized?

Our president was looking for an SEO company. He began chatting with Carla, and they had an industry connection. Carla is very friendly and welcoming, and you can tell that she gives 100%.  

How much have you invested with them?

We’ve spent about $12,000. Our monthly bill was $1,200, but we renegotiated it a bit when the pandemic started. Our industry was hit pretty hard, and they were very understanding.

What is the status of this engagement?

My company began working with LGO in January 2020, before I joined the company. I’ve been talking to Carla since December 2020, and we just had our first meeting a couple of weeks ago. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My first meeting with Carla was a great experience overall. I was very impressed; she not only ran me through what happened over the past year but also explained where we are now and what the opportunities are. The insider tricks she provided also mean that I don’t have to turn to them every time I need help. Even with those tips and tricks, I still see the value of keeping them on. They have a wealth of knowledge that is very useful to us.

How did Let’s get Optimized perform from a project management standpoint?

They’re really great. Carla always sends us the monthly report. I also enjoyed setting up my recent meeting with her — it was all very easy and punctual. We’re in the process of switching our CRM to Zoho, which has built-in tracking tools.

What did you find most impressive about them?

I’ve been impressed by the personable nature of my communications with Carla. She was open to having that meeting, rather than just sending a report each month and getting along with the bare minimum. They definitely went above and beyond in that regard.

Are there any areas they could improve?

In our case, with the big shift of focus in our industry, SEO fell to the wayside while we focused on business continuance. Our CEO, unfortunately, did not have the time to review monthly reports received from LGO, and it would have been helpful to receive summaries of our current standings, opportunities, and pain points from the past month in addition to the full report.

Any advice for potential customers?

I actually just referred a friend of mine to them this week. It’s nice to be able to pay a company like LGO monthly and get a team with years of experience, rather than hiring one person and paying them salary. They also have teams that can help with content development and other areas. You can pay a monthly subscription for a team of specialists rather than hiring one person. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Des Meules, an auto dealership based in Montreal, Canada. I manage the marketing investment, and I coach the sales team, to make sure we’re getting some good conversions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

We’d built a custom website and needed to optimize it from an SEO perspective.

SOLUTION

What was the scope of their involvement?

Let’s get Optimized is creating content and doing backlinking for us. They post on specific media platforms to improve our SEO performance.

What is the team composition?

I’m in contact with three members of their team, and Carla (VP of Client Services) is my dedicated project manager. She follows up with performance reviews and other related things.

How did you come to work with Let’s get Optimized?

They were ranking first on my Google search, and that piqued my curiosity.

How much have you invested with them?

The cost fluctuates depending on the amount of work we give them. I estimate that we’ve paid them $40,000–$50,000 since the beginning.

What is the status of this engagement?

We started working with Let’s get Optimized around three years ago, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I always track our Google ranking and ROI. Let's get Optimized has increased our ranking, and they’re improving their strategy month over month. Our partnership is going very well.

How did Let’s get Optimized perform from a project management standpoint?

They’re punctual and quick to respond whenever I ask them something. Carla is always on top of it.

What did you find most impressive about them?

Let’s get Optimized’s understanding of our industry was good. I was able to set decent expectations.

Are there any areas they could improve?

I don’t think so. They’re professional at what they do.

Do you have any advice for future clients of theirs?

Content writing is probably one of Let's get Optimized’s strongest assets.

BACKGROUND

Introduce your business and what you do there.

I’m in charge of all the official marketing for a company that buys scrap and used cars. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let's get Optimized?

We needed to optimize our site for SEO.

SOLUTION

What was the scope of their involvement?

They gave us advice on SEO as well as our current standing with other digital marketing channels such as Google Ads. Primarily, they’re in charge of our SEO efforts. They produce reports each week for us to track their progress. 

What is the team composition?

I work with Trevor (Founder & CEO). There was another person on their team sending us their reports. 

How did you come to work with Let's get Optimized?

We searched on Google, looking for companies that were performing high in their own organic searches. After finding them quickly online, we reached out. Their pitch was persuasive, so we started working together.   

How much have you invested with them?

We spent between $3,000–$5,000 with them to kick off the project. Now, for six months, we’ll be spending about $1,000 each month. We’ll see where we go from there when the time comes. 

What is the status of this engagement?

We’ve been working with them since October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They told us that we probably wouldn’t see results for about three months because SEO work takes a while to materialize. However, we started seeing results in 1–2 months after starting our work with them. They provided us with helpful advice and didn’t even charge us for their PPC advice. It was a good experience.

Our main goal through these campaigns is to receive more calls from clients. We attached a unique phone number to each campaign to track the success of their work. We’re already seeing increases in the number of calls coming in as a result of their SEO efforts.   

How did Let's get Optimized perform from a project management standpoint?

They’re very open in their communications. If I ever have questions, I’m able to call or email them directly to get the help I need. They always get back to me pretty quickly, so communication is strong. 

What did you find most impressive about them?

They were contracted to help with SEO, but they gave us PPC advice as well. Their team was willing to help us outside of the scope of the project.

Are there any areas they could improve?

I don’t see anything they should improve.  

Do you have any advice for potential customers?

Try them out. They have a high level of expertise in digital marketing. They’re ranking highly in organic search, so you can tell they’re one of the best.

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce business manager at an e-commerce company that specializes in stock and custom packaging. We primarily sell to small–mid-sized businesses, but we have sold to some larger companies in smaller quantities. I’m responsible for everything from marketing to purchasing, outsourcing, and shopping. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

We really needed someone to increase our digital presence. With so much competition out there, it was challenging for us to be seen and heard. 

SOLUTION

What was the scope of their involvement?

Let’s get Optimized provides content creation services. They offer advice and direction on where to take our content. I work closely with Carla (VP of Client Services), and she provides and uploads a lot of our content. She creates a content calendar, gets the blogs written, creates backlinks, and optimizes each blog.

What is the team composition?

Carla is my main point of contact. 

How did you come to work with Let’s get Optimized?

We worked with Carla when she was in a previous role. I really loved working with her, so we moved some of our budget over to Let’s get Optimized. It’s all about the people you work with, and once you have that kind of relationship with somebody, you don’t break it. We’ve spent so much time developing this brand together, and we have a plan in place.

What is the status of this engagement?

We began working with Let’s get Optimized whenever Carla began working there. It’s been at least a year-and-a-half.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because my team is relatively small, Let’s get Optimized’s work takes a lot off of our plates. I know that they’re doing the work correctly based on the numbers. We get a lot of hits and visits onto our blog, which then filter through to our website. I don’t keep track of too many metrics, but I do make sure that our blogs are ranking. Each month, I check which pages are doing well, and it always seems like our blogs are bringing in the most amount of traffic.

I’ve worked with a lot of other SEO companies, and I have a digital marketing background. I’ve also spoken to people who run SEO companies and compared advice. So far, Let’s get Optimized has been the best provider I’ve been able to find, especially for content creation. I’ve tried to hire freelancers and an in-house person, but they didn’t work out because the quality of their work wasn’t great. I’ve never had any issues with Let’s get Optimized. I don’t need to pick their work apart because I can trust that it’s done correctly.

How did Let’s get Optimized perform from a project management standpoint?

Carla filters everything from us through to her team, which makes it a lot easier for me; I can’t keep another team straight. One of the issues that I’ve had with other companies in the past is that I’ve had to manage my team as well as theirs. However, that isn’t the case with Let’s get Optimized.

Carla knows that I need the added support, so she really does help me; she acts as the gatekeeper between our teams. She knows me and what I like, and she knows how to get the job done.

What did you find most impressive about them?

Their customer service is exceptional. The way that they handle their clients is outstanding — I’ve never worked with a better company.

Are there any areas they could improve?

No, not really. They could expand their services, but that’s not a fault of their own — I’d rather someone be good at what they do than offering a lot of services that they’re not good at. I feel like when Let’s get Optimized offers a service, it’s because they’ve perfected it. A lot of other companies tend to offer everything, but they’re not great at everything. Let’s get Optimized seems to be great at everything they offer.

Any advice for potential customers?

Spend time talking to them. Tell them exactly what you want and like, and ask them for advice. What you think will work might not, so you need to have open communication at all times. Sometimes, I think I have a great idea, but Carla will prove to me why it won’t work, or she’ll take my idea and spin it so it does work.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and managing partner of a personal injury law firm called Ristich Law. We focus our services in the greater Toronto area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let's get Optimized?

As with most big cities, Toronto is a very competitive market, but we’re only a small office with a defined budget and relatively new history. Our challenge was to figure out a way to compete with established law firms that were literally pouring hundreds of thousands of dollars toward their SEO, web design, and marketing.

SOLUTION

What was the scope of their involvement? 

Let’s get Optimized supports our web design and digital marketing needs. When I initially met with them to go over my budget, they devised a marketing plan that would help us make an impact in our community.

One of the first things that they did was to focus more on our local suburb — specifically Etobicoke, which has about 500,000 people and boarders three other major areas. Their team redesigned my website and changed my headline to be “Personal Injury Lawyer Etobicoke, Toronto.” This allowed me to better focus on our target demographic: those who lived within a 10–20 kilometer range of our office.  

The site redesign also involved ensuring that we didn’t have any broken links, getting the site to load quickly, and making everything more attractive. Let’s get Optimized improved our content and really homed in on getting people engaged to stay on our pages. There’s also a contact form on each page so that there’s no mistake about how to get in touch with us.

Recently, I decided to expand my budget a bit, so we opted to start a monthly blog. Now, one of their writers drafts a blog and sends it to me to edit and approve. I check to make sure that it’s compliant with the Law Society of Ontario Rules, and then they upload it to our website. That post is also promoted through our social channels (e.g., Instagram, Facebook).

What is the team composition? 

I initially met Trevor (Founder & CEO) and David (President & Managing Partner) but was eventually introduced to Carla (Director of Client Services). 

How did you come to work with Let's get Optimized?

I found them through searching online — what better way to find an SEO company than through online search? I reached out to 10 companies to gauge the level of their responsiveness and ask them questions. I eliminated certain ones right away because they were out of our budget. Others excluded themselves because they were dealing with our competitors.

However, from the first minute that I spoke with Trevor and David, they were willing to set up a call to hear what I was looking for, get a sense of my budget, and formulate a plan. One of the things that struck me right away was that they knew my business. Even though they were SEO experts, they already knew how competitive personal injury was near me because they’d worked in the space before. 

How much have you invested with them?

I’ve invested between $15,000–$20,000 CAD (approximately $12,00–$15,500 USD).

What is the status of this engagement?

This is an ongoing engagement that started in May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project has been quite successful. Before Let’s get Optimized was involved, we basically had no internet presence. Now, if a prospective client were to search for a personal injury lawyer in Etobicoke, we’d appear on the first page. 

We signed half a dozen new clients this past year as a direct result of our website, which, in the personal injury world, could potential yield fees upward of $200,000 CAD (approximately $156,000 USD). That more than pays for the investment into SEO. Keep in mind that 2020 was the year of the pandemic where fewer people were out in the world getting into accidents. We had a good year in terms of getting site traffic and converting them into clients, all things considered.

How did Let's get Optimized perform from a project management standpoint?

They’re fantastic. Each month, Carla provides a Google Analytics report that tells me what the traffic looks like, and we’ll set up a call if we need to discuss what’s happening. I might reach out and let her know that I noticed something, and she’ll respond within a couple of hours to address the problem right away. As for deadlines, they’ve met each one.

What did you find most impressive about them?

The two things that set them apart for me was that they didn’t care that I wasn’t the biggest fish in the pond and that they liked that I viewed this partnership as a long-term SEO project. I don’t know how long this business will go, but I’d like to be using the same company far into the future. And, they viewed us in the same way. 

I also felt comfortable with them because they understood my business and had a plan. They were able to set expectations and goals for my business through SEO and web design, and they’ve lived up to that. They see that, as my business grows, then my SEO and website needs will grow, and we’ll both continue to benefit from each other.

Are there any areas they could improve?

No, I don’t this so. I’m 100% satisfied with them, and I don’t say that easily.

Do you have any advice for potential customers?

Have an idea of what your goals, expectations, and plan are, and Let’s get Optimized will come through. I was pretty strict about my budget and expectations, and that’s what’s helped us stay aligned. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of an independent packaging distributor with multiple locations in Canada and the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

We wanted to ensure that we properly attended to all facets of our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

Let’s get Optimized is our outsourced digital marketing arm. We engage them for SEO initiatives and blog writing in specific cases when our organization’s bandwidth is tapped. Their written style ties into our SEO efforts, so we don’t pursue contradictory efforts. They’re also responsible for a transactional site.

What is the team composition?

We primarily communicate with Carla (VP of Client Services) but also work with 3–4 other people from the Let’s get Optimized’s team.

How did you come to work with Let’s get Optimized?

We knew part of the Let’s get Optimized team from previous alliances with other organizations. We were already familiar with their level of expertise and competence.

How much have you invested with them?

On a monthly basis, we spend $3,000–$4,000 on their services. That doesn’t include any ad hoc projects.

What is the status of this engagement?

We started our ongoing partnership around February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We review Google Analytics reports and conversion rates. Our team is competent in dissecting all the various analytics. Let’s get Optimized is measured by not only conversions but also sales because they're responsible for the transactional site. We track the engagement's success using key metrics that one would expect from a company that provides digital marketing services.

How did Let’s get Optimized perform from a project management standpoint?

We can reach them through any communication method. Their communication and ability to meet deadlines are excellent. Their turnaround times are typically better than promised, which is a good thing.

What did you find most impressive about them?

There are matrices and KPIs, and those are all fine and dandy. But at the end of the day, they bring an intangible factor to the equation that’s a genuine likability. Their likability makes it that much easier to work with them on a day-to-day basis.

Are there any areas they could improve?

No, not at this point.

Do you have any advice for potential customers?

Engage them and give them your expectations and then overcommunicate.