Rule29 Client Reviews

Reviews

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Branding

Feb 13, 2020

the project

Branding & Collateral Design for Cafe

"We were so happy with the results."

Branding

$50,000 to $199,999

July – Oct. 2012

5.0

Quality:

5.0

Schedule:

4.5

Cost:

5.0

Willing to refer:

5.0

$50,000 to $199,999

July – Oct. 2012

Project summary:

Rule29 managed rebranding efforts by providing visual design and strategy support across social media, digital, and print platforms. The team developed a new logo, color scheme, and menu designs.

51-200 Employees

Glen Ellyn, Illinois

Bob Davidson

Owner, Blackberry Market

Verified

the reviewer

Owner, Blackberry Market

Bob Davidson

Restaurants

51-200 Employees

Glen Ellyn, Illinois

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

4.5

Cost:

5.0

Willing to refer:

5.0

the review

"We were so happy with the results."

Feb 13, 2020

Feedback summary:

Setting and meeting every deadline, the personable, goal-oriented team worked hard to produce consistent, noteworthy branding. Rule29 was communicative and their work received both positive internal and external feedback.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Blackberry Market, a local bakery café and coffee shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rule29?

We were starting from scratch and we needed to define and build a completely new brand.

SOLUTION

What was the scope of their involvement?

We used Rule29 when we first started eight years ago. This time around, they helped us with the rebranding, providing us with multiple creative directions during the initial stage. They then created a full brand package for us, including logo and menu design, as well as the color scheme.

The team also managed our website and Instagram account. They created social media, digital, and print templates and helped us solve any print issues. Working with the interior designer, they gave input on the look and feel of the space itself and helped build it.

What is the team composition?

We worked with between 8–10 people, including a project manager.

How did you come to work with Rule29?

Justin (Principal & Chief Evangelist, Rule29) is a friend of mine and I had respected Rule29’s work for some time. When it came time to rebrand ourselves as an established café, I knew that they were the only option to go with.

How much have you invested with them?

We have invested around $100,000.

What is the status of this engagement?

We worked together from July–October 2012. Our rebranding effort took place a year and a half ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were so happy with the results. From a qualitative standpoint, we have received feedback on the consistency of the brand. People enter our store believing that we are an established café that resembles what a larger, global brand would look like, which is what we wanted to accomplish.

How did Rule29 perform from a project management standpoint?

The project manager set timelines, always meeting every deadline and goal. The team was communicative and always provided feedback and alternative options.

What did you find most impressive about them?

As a mid-sized agency, Rule29 does the work of a large agency but with a smaller team. I preferred it this way because their whole team got to know the brand and give input. It felt very personable.

Are there any areas they could improve?

No, not that I can think of. I really had no issues or problems with Rule 29.

Do you have any advice for potential customers?

Get to know the project manager and lay out your expectations, which I’m sure they’ll meet.

5.0

Overall Score

4.5 Scheduling

ON TIME / DEADLINES

5.0 Cost

Value / within estimates

5.0 Quality

Service & deliverables

5.0 NPS

Willing to refer

Branding

Feb 12, 2019

the project

Brand Awareness for Location Intelligence Company

"Working with Rule29 is refreshing—they’re transparent and easy to work with."

Branding

Confidential

Feb. 2018–Ongoing

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

Confidential

Feb. 2018–Ongoing

Project summary:

Rule29 provides ongoing brand awareness support for the launch of a business’ new product. They help create marketing collateral, messaging, and made key site enhancements to an existing website.

51-200 Employees

New York, New York

Senior Director, Technology Company

Verified

the reviewer

Senior Director, Technology Company

Information Technology and Services

51-200 Employees

New York, New York

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"Working with Rule29 is refreshing—they’re transparent and easy to work with."

Feb 12, 2019

Feedback summary:

The marketing and branding services helped unify the new product with the established business. Updates to the site contributed to an increase in online engagement and customer interest. The team at Rule29 has shown dedication to producing quality work that surpasses expectations.

the review

Background
Challenge
Solution
Results
Ratings

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of an intelligence and measurement company. We’re a B2B focused company, and we have clients in media and across different industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rule29?

We were in the process of promoting our SaaS platform and wanted help creating a unified, cohesive story connecting the product with our brand. We hired Rule29 to help establish the platform’s identity and help it coexist with our current brand guidelines.

SOLUTION

What was the scope of their involvement?

Rule29 created a brand story to support our new SaaS platform. To do this, they researched why the program was being launched, the impact it will have, and why it’s beneficial. They weaved that information through the story and integrated it with new collateral.

From there, they helped us advertise the platform. They created different campaigns and made site enhancements to better represent the product. Their team wove language from the new brand guidelines into the site to emphasize the relationship with the SaaS platform.

What is the team composition?

Bob (Creative Producer, Rule29) and Katie (Marketing & Brand Associate, Rule29) are my main points of contact. Bob brought our ideas to fruition and Katie serves as our lead for day-to-day parts of the project.

How did you come to work with Rule29?

We sent RFPs to several local companies. We chose Rule29 because we saw value in the services they offered, and they came recommended to us. We felt they would be a smoother, more talented team to work with based on their proposal.

What is the status of this engagement?

We started the project in February 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Through looking at our Google Analytics account, we can see dramatic differences in bounce rates and overall engagement since Rule29 made enhancements to our site. We’ve seen positive trends throughout the platform, including time-per-page and lead generation. As our company has grown, we’ve noticed their impact increase.

How did Rule29 perform from a project management standpoint?

Rule29 uses Basecamp to track the project and we primarily communicate through email. We have access to all project updates and documentation, and they inform us about their progress throughout the week, which is great.

What did you find most impressive about them?

Working with Rule29 is refreshing—they’re transparent and easy to work with. Understanding our vision is one of their main priorities and they are receptive to our feedback. When they give us a cost estimate, we know they aren’t overcharging like other agencies might. They add a personal touch to the work they do and we find that valuable.

Are there any areas they could improve?

We had some small issues when the initial project lead left, but we’ve had no complaints with the new leader. Everything has been great since then, so I can’t think of any improvements.

Do you have any advice for potential customers?

Give their team as much feedback as possible. In order for them to produce amazing work, they need to know the scope and vision they are trying to fulfill. If you’re upfront with them, they’ll return with a great result.

5.0

Overall Score I really enjoy working with them.

5.0 Scheduling

ON TIME / DEADLINES

If any timelines change, they’re still able to deliver work on time.

5.0 Cost

Value / within estimates

Compared to others in the market, they offer strong value.

5.0 Quality

Service & deliverables

They provide great work and ensure the final product is the best it can be.

5.0 NPS

Willing to refer

I’d love to refer them; they’re great to work with.

Branding

Feb 06, 2019

the project

Various Brand Management & Web Development Projects for Utilities Services Company

"I appreciate Rule 29’s transparency."

Branding

$50,000 to $199,999

May 2016 - Ongoing

4.5

Quality:

4.0

Schedule:

5.0

Cost:

4.5

Willing to refer:

5.0

$50,000 to $199,999

May 2016 - Ongoing

Project summary:

Rule 29 completes numerous web projects and brand management campaigns to establish a brand within a group of operational companies. The team works with positioning and messaging and created print collateral.

5,000 - 10,000 Employees

Phoenix, Arizona

Vice President of Business Development and Communications, Construction Company

Verified

the reviewer

Vice President of Business Development and Communications, Construction Company

Construction

5,000 - 10,000 Employees

Phoenix, Arizona

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

4.5

Quality:

4.0

Schedule:

5.0

Cost:

4.5

Willing to refer:

5.0

the review

"I appreciate Rule 29’s transparency."

Feb 06, 2019

Feedback summary:

Rule 29’s expertise greatly benefitted the company. Their team meets every set deadline and delivers high-quality work within a reasonable budget. Their dedication and clarity supplemented continued engagement. Their considerate approach throughout every project has been noteworthy.

the review

Background
Challenge
Solution
Results
Ratings

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive VP and chief customer officer for a comprehensive utility services company that serves investor-owned utilities across North America. We facilitate replacements, construction, and infrastructure planning needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rule 29?

We’ve been in business for about 50 years and didn’t have a robust approach to brand management. Although we worked with a firm previous, we had a host of additional work needed to build a foundation and establish a house of brands for operating companies through which we deliver our services.

With our initial websites, it was clear we needed a developer with a scalable approach that could work on multiple sites and deliver the same look and feel. We needed sites with the same messaging and strong branding for each of our organizations.

SOLUTION

What was the scope of their involvement?

Rule 29 has developed various websites and aided with a variety of campaigns. Their team gathered content and compiled the information into functional sites. They’ve also assisted with branding and positioning. One brand was our complimentary employer brand, which is a staple of our recruiting efforts. They developed a microsite that details the rationale behind that.

Their most significant undertaking was helping with our 50th-anniversary book. We had years and years of history that wasn’t archived. Rule 29 dived into the work we’ve down, working with various partners to complete the book.

What is the team composition?

My team works with around 4–5 team members that perform various tasks in different fields. I’ve mainly interacted with Justin (Principal & Creative Director, Rule 29).

How did you come to work with Rule 29?

I found Rule 29 through my affiliation with a board I sit on. Having seen the project and their approach, our company thought their team would complement our internal capabilities.

How much have you invested with them?

We’ve spent between $50,000–$200,000.

What is the status of this engagement?

We started working with Rule 29 in May 2016, and they provide ongoing services for our company in various capacities.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Rule 29 completed work on time and within a competitive budget. They met every deadline even if it was a challenge. My team enjoys working with them because of their professionalism, work, and speed of delivery. Rule 29 does a phenomenal job. Their work helped with a number of our organizations. The 50th-anniversary book was a home run. They leveraged their relationships with printers and bookbinders to create a fantastic product that all of our employees and customers love. The employer branding site has become the face of our employer engagement portal.

How did Rule 29 perform from a project management standpoint?

Justin and his team engage in a number of our efforts. Their team has helped our business tremendously. I’ve enjoyed their thoughtful approach to meeting our goals.

What did you find most impressive about them?

I appreciate Rule 29’s transparency. We always know where we stand with them. There have been no surprises. They’ve also stayed within budget.

Are there any areas they could improve?

No, their team has been on point with everything they’ve done. Rule 29 has been an excellent partner.

4.5

Overall Score They’ve been great, and my team enjoys working with them. If they had a problem with them, we would have issues, but that’s never been the case.

5.0 Scheduling

ON TIME / DEADLINES

4.5 Cost

Value / within estimates

4.0 Quality

Service & deliverables

Rule 29 is outstanding.

5.0 NPS

Willing to refer

We already have.

Branding

Feb 05, 2019

the project

Design & Branding for In-House Creative Group

"They provide services that go beyond branding—they’ve become our daily design partner"

Branding

$50,000 to $199,999

2017 - Ongoing

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

$50,000 to $199,999

2017 - Ongoing

Project summary:

Rule29 provides ongoing design support for a company’s in-house creative group. They’ve helped brainstorm and produce valuable work for upcoming initiatives.

10,000+ Employees

Chicago, Illinois

Tina Zabel

Design Lead, Agency One Twenty-Three, McDonald's Corporation

Verified

the reviewer

Design Lead, Agency One Twenty-Three, McDonald's Corporation

Tina Zabel

Restaurants

10,000+ Employees

Chicago, Illinois

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"They provide services that go beyond branding—they’ve become our daily design partner"

Feb 05, 2019

Feedback summary:

A large measure of effectiveness is that the creative product from Rule29 has been successfully approved and implemented many times. The team continues to be a stable partner. Their responsiveness and willingness to work outside their main role makes them a valuable asset.

the review

Background
Challenge
Solution
Results
Ratings

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the design lead for Agency One Twenty-Three, McDonald’s Corporation’s in-house creative group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rule29?

We were looking for a design partner because our company had just gone through a reorganization and our design team was reduced. We hired Rule29 to support us with strong creative work for upcoming initiatives we’re launching for McDonald's.

SOLUTION

What was the scope of their involvement?

Our more recent projects with them have focused on designing UI for internal websites. They walk us through the idea stage and figure out the look and feel we’re going for. Their team has created sitemaps and contribute new ideas for designs. We developed a branding system with an outsourced team, and Rule29 is helping us bring it to life through our websites, email communication, and infographics.

What is the team composition?

Our main contact is Dawn (Studio Operations Manager, Rule29), who handles the day-to-day tasks. They also provide a range of individuals for different aspects of the project. Depending on the task at hand, they’ll supply a small team of writers, designers, etc.

How did you come to work with Rule29?

I read an article on Rule29 in How Design magazine and knew Justin (Principal & Creative Director, Rule29) from the AIGA (Professional Association for Design). When the opportunity came along after we were reorganized, we felt they were the right fit for the project based on skills and approach.

How much have you invested with them?

With our annual fee included, we’ve spent between $50,000–$200,000 on their services.

What is the status of this engagement?

We began working with them in 2017 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re in the process of implementing a tool to give us exact success metrics, but we don’t have any currently. However, we’re able to sell the creative Rule29 creates within two rounds of presentations, which is vital to me.

How did Rule29 perform from a project management standpoint?

They’re very responsive. We communicate through email and there are always phone call follow-ups. We discuss our timelines and if there are scope changes, their team lets us know what is possible from their end. Their communication skills are perfect.

What did you find most impressive about them?

They provide services that go beyond branding—they’ve become our daily design partner. We also value that they’re willing to brainstorm with us and remain open to new ideas. They’re flexible and work well with our team.

Are there any areas they could improve?

There’s nothing I can think of for them to do better.

5.0

Overall Score

5.0 Scheduling

ON TIME / DEADLINES

5.0 Cost

Value / within estimates

5.0 Quality

Service & deliverables

5.0 NPS

Willing to refer

Business Services

Jan 31, 2019

the project

Request for Proposal for Fortune 500 Company

"They're the kind of team that you want in your corner because you know they'll come through."

Business Services

Less than $10,000

May - June 2018

5.0

Quality:

4.5

Schedule:

5.0

Cost:

4.0

Willing to refer:

5.0

Less than $10,000

May - June 2018

Project summary:

Rule29 assisted several projects but the most prominent one involved the creation of a response to an RFP, making it thorough, easy to understand, and visually attractive. They also created a presentation.

10,000+ Employees

Minneapolis, Minnesota

Director of Alignment & Communications, Large Food Service Company

Verified

the reviewer

Director of Alignment & Communications, Large Food Service Company

Food Industry

10,000+ Employees

Minneapolis, Minnesota

Online Review

The client submitted this review online.

Verified

5.0

Quality:

4.5

Schedule:

5.0

Cost:

4.0

Willing to refer:

5.0

the review

"They're the kind of team that you want in your corner because you know they'll come through."

Jan 31, 2019

Feedback summary:

They took complex content and turned it into a digestible RFP report which won the client over. Rule29’s technical expertise, friendliness, and responsiveness led to outstanding work. Their professionalism is second to none and they’ll deliver under pressure or last minute changes.

the review

Background
Challenge
Solution
Results
Ratings

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the marketing communications lead at a large food service company that provides products and services to one of the largest quick service restaurants in the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rule29?

We hired them to help us with many projects, but the one that stands out was a very complex report and presentation to respond to an RFP.

What were your goals for this project?

Our competition was closing in on our value proposition and we needed an RFP that clearly communicated what we brought to the table, uniquely positioning us ahead of our competitors. We needed to be clear, creative in our approach, submit everything on time, and were weeks behind schedule in developing content.

SOLUTION

How did you select this vendor?

Rule29 came highly recommended by our client. We quickly realized that they were technically sound, professional, personable, responsive, and could deliver results to make my company stand out among the others.

Describe the project in detail.

Once we had Rule29 on board, we had to get our act together on our end to provide the content. I work with highly technical people who struggle with articulating complex information in an easy-to-digest format. We tend to go deep when our customer prefers simple communication.

Rule29 did a great job of taking in all the content we had and organizing it for the RFP report, using a clean design that made all that complex information easy to look at. They also helped us convert the main content into a presentation we could share with the client in a visual format.

What was the team composition?

It was a small but mighty team. We always had the main project lead to ensure we were on time. We also had a designer who took in the content and made it look good.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We won the business thanks to their help! We were also told by our client that our RFP was world-class and a terrific model compared to what our competitors delivered.

How effective was the workflow between your team and theirs?

They were seamless in this regard. Rule29 hung in there with us to get everything done on time, even when we made ridiculous last minute changes that were hard to follow.

What did you find most impressive about this company?

Rule29 has some special finesse that blends professional output with personable team members. The end result is that I now have a high level of confidence in their business acumen, technical expertise, and ability to deliver—even under the most chaotic of circumstances. They're the kind of team that you want in your corner because you know they'll come through every time.

Are there any areas for improvement?

The end product speaks for itself, so it's hard to find something that they should improve. The only thing I could mention is that I would appreciate it if they would consult with us a bit more rather than delivering exactly what I ask. My bet is that there are better approaches to our work and we'd be open to trying new ways. That said, we often do things very last minute. If we has given them more time, we'd have more flexibility on gathering new inputs.

5.0

Overall Score

5.0 Scheduling

ON TIME / DEADLINES

4.0 Cost

Value / within estimates

4.5 Quality

Service & deliverables

5.0 NPS

Willing to refer

Advertising & Marketing

Jun 20, 2018

the project

Marketing & Web Design for Gift Wrapping Manufacturer

“I love their creativity. Each designer from Rule29 Creative brings something unique to the table.”

Advertising & Marketing

$50,000 to $199,999

Mar. 2011 - Ongoing

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

$50,000 to $199,999

Mar. 2011 - Ongoing

Project summary:

Rule29 Creative provides ongoing print design, digital marketing, and web design and support for a partner’s websites and campaigns. The team uses an organized workflow and a variety of tech tools for each one.

1-10 Employees

Chicago, Illinois

Liz Ruh

President, Richwrap Inc.

Verified

the reviewer

President, Richwrap Inc.

Liz Ruh

Consumer Products & Services

1-10 Employees

Chicago, Illinois

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

“I love their creativity. Each designer from Rule29 Creative brings something unique to the table.”

Jun 20, 2018

Feedback summary:

Rule29 Creative brings an innovative spirit to the design projects they attentively support. Corporations who purchase their print deliverables praise the wrapping paper selections each new holiday season when business peaks. Internal employees find the revamped site’s UX and navigation seamless.

the review

Background
Challenge
Solution
Results
Ratings

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Richwrap. We manufacture gift wrap on site. We curate boxes of wrapping paper, bows, and ribbon for companies to give away as corporate gifts during the holidays.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rule29 Creative?

I hired Rule29 Creative to help me with digital marketing, web design, and print design for some components that go within the gift-wrapping boxes we produce.

SOLUTION

What was the scope of their involvement?

First, I usually meet with the whole team to go over exactly what I'm looking for. Last year, they revamped my website entirely. Rule29 Creative uses an array of modern tech tools for all our projects together.

During our marketing campaigns, they show me how to become more searchable online to bolster my web presence. We use a systematic method all the way through until we launch either a website or marketing campaign.

What is the team composition?

I work directly with the owner and president. One of two employees typically serves as the lead designer on many of my projects. They assign me a point of contact to liaise with the design team, as well.

How did you come to work with Rule29 Creative?

Rule29 Creative produced some excellent projects for my company before I purchased the business. I’d heard about their strong reputation in the design community. I followed them on social media and liked what I’d seen in their work.

Former clients of theirs also gave me great feedback about their experiences working together. When it came time to hire a team, Rule29 Creative was a natural choice.

How much have you invested with them?

We've spent between $100,000- $125,000 on their services.

What is the status of this engagement?

I've been working with Rule29 Creative ever since I bought my company in March 2011. They're still supporting us with ongoing social marketing and design services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My business is so seasonal that it's hard to gauge specific metrics. We only really do business during the fourth quarter. Every single year more and more people are being driven to my website.

Qualitatively, I've gotten lots of positive feedback from my customers about Rule29 Creative’s deliverables. My in-house staff loves the website. It flows so much better than the old version. I was especially pleased with a video we produced in conjunction with their external resources.

How did Rule29 Creative perform from a project management standpoint?

Rule29 Creative is excellent at keeping in constant communication. They listen attentively to my needs and make requested changes promptly. The team stays on schedule with the timelines they set out. One resource serves as my liaison to the rest of the team. I get a status updates virtually every day, and they regularly send me their work in progress to approve. They keep everyone abreast of what's going on and answer any questions I have along the way.

What did you find most impressive about them?

I mostly appreciate their overall communication. I've had experiences with design firm vendors who don't give me much insight into our status and progress. Rule29 Creative gives me consistent feedback on projects’ status. They always keep me in the loop, which is very important to me.

I love their creativity. Each designer from Rule29 Creative brings something unique to the table. I'm consistently pleased with their quality of design and innovative spirit. We're not a big city market where we live, but they bring big city firm qualifications and work experience to our projects. I really appreciate that.

Are there any areas they could improve?

I can honestly say no. I can't think of anything that’s disappointed me at all.

Do you have any advice for potential customers?

Don't shy away from the fact that they're not a big city firm. They’re every bit as qualified for any job a prominent firm can do. Rule29 Creative has excellent outside resources, including for video production. Even though they're not a huge company, they deliver everything their clients need.

5.0

Overall Score It's been great, and I have no complaints.

5.0 Scheduling

ON TIME / DEADLINES

They've never missed a deadline. For urgent requests I need right away, they'll flexibly modify their schedule to ensure quick delivery.

5.0 Cost

Value / within estimates

I've loved their design work for my wrapping paper and gift cards. It brings a lot of value to my product regarding ROI.

5.0 Quality

Service & deliverables

I'm very impressed with their excellent design work and creativity. Their mode of execution works well for my functional needs.

5.0 NPS

Willing to refer

I definitely would recommend them.

Branding

Jun 15, 2018

the project

Brand Identity for Global Automotive Software Company

"I was compelled with their art of storytelling. That’s what sold me over other agencies..."

Branding

$10,000 to $49,999

July - Nov. 2017

4.5

Quality:

4.5

Schedule:

3.5

Cost:

5.0

Willing to refer:

4.5

$10,000 to $49,999

July - Nov. 2017

Project summary:

Rule29 cultivated a brand story and identity using previous user feedback to lay out a brand foundation that is relatable to both employees and customers. They incorporated brand essence, values, promise, and voice.

5,001-10,000 Employees

Chicago, Illinois

Chris Farrar

Director of Integrated Marketing Communications, CDK Global

Verified

the reviewer

Director of Integrated Marketing Communications, CDK Global

Chris Farrar

Computer Software

5,001-10,000 Employees

Chicago, Illinois

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

4.5

Quality:

4.5

Schedule:

3.5

Cost:

5.0

Willing to refer:

4.5

the review

"I was compelled with their art of storytelling. That’s what sold me over other agencies..."

Jun 15, 2018

Feedback summary:

They collaborated on a brand story that improved the customers' ability to identify the brand through ad testing. Improvement is needed from a project management standpoint, but overall, Rule29 is adept at recognizing the power of emotion and storytelling in developing a brand.

the review

Background
Challenge
Solution
Results
Ratings

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of integrated marketing communications for a global technology company that provides software to automotive dealers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rule29?

Rule29 addressed our lack of brand identity. We had no guidelines in terms of color, fonts, typography, and templates, thus no brand story. They gave us an identity that we could share with our customers.

SOLUTION

What was the scope of their involvement?

We asked for research from Rule29 about customer feedback we received over a year and a half time frame. They did additional research on our brand perception and what dealers said in roundtable discussions. They pieced this research together to form our brand identity, and through that, our brand story. Their team created a brand foundation that included our brand essence, values, promise, and voice. They created something that our employees can resonate with. The end result was a booklet that explains our brand story to our employees so they know who we are and why we do what we do.

What is the team composition?

I mainly worked with the founder Justin Ahrens. A brand strategist and creative producer were involved as well.

How did you come to work with Rule29?

I found Rule29 because Justin and I live in the same town. We talked about what we do for a living and he told me about his company. I was compelled by their focus on storytelling. Many other agencies focus on tactics but not the story. There's an art to this, and this is what separated Rule29 from the rest.

How much have you invested with them?

We spent about $20,000. Overall, we've spent over $250,000 on a number of projects.

What is the status of this engagement?

We worked with Rule29 from July 2017 to November 2017. We still work with them today on a number of other projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The best metric we can share is that we started to incorporate several pieces of the brand story Rule29 created into our advertising last February. We perform an ad study every year with a third party that tests the viewers’ ability to recall our ads. Over the past two years, our scores improved. This year, they are at an all-time high.

How did Rule29 perform from a project management standpoint?

I thought they did well, but there was room for improvement. Their investigation was thorough and they asked several questions upfront when appropriate. The project manager updated us on scheduling and progress. When the project was completed, they gave us a final presentation where we instructed them to make minor language changes. It was a straightforward project that required constant communication.

What did you find most impressive about them?

They understand how to tell a brand’s story and the importance of capturing emotion in a brand. Their team understands that emotion best relates to capturing an individual’s attention. Other agencies also concentrate on emotion, but I believe Rule29 is the best at connecting the emotion to the brand story.

Are there any areas they could improve?

They’re great storytellers and exceptional at understanding the power of emotion, but as an agency, they could improve project management. They could be better at capturing the fine details and the status of the project.

4.5

Overall Score The only part that needed improvement was project management. Overall, the team was great and the end result was incredible.

3.5 Scheduling

ON TIME / DEADLINES

The project management could be stronger.

5.0 Cost

Value / within estimates

I’ve worked with other agencies that cost more. The price was very fair.

4.5 Quality

Service & deliverables

Good creativity and would love to see them stretch even further.

4.5 NPS

Willing to refer

Anyone who hires Rule29 will have a great product.

Branding

Mar 28, 2018

the project

Rebranding for Clean Water Nonprofit

“They delivered a high-quality product. … I'd definitely work with them again.”

Branding

$50,000 to $199,999

5.0

Quality:

5.0

Schedule:

4.0

Cost:

4.5

Willing to refer:

5.0

$50,000 to $199,999

Project summary:

Spearheading a rebranding campaign, Rule29 travelled abroad to meet with the field staff, performed a competitive analysis, and then developed a new logo, brand identity, and brand standards.

11-50 Employees

San Luis Obispo, California

Justin Narducci

President, Lifewater International

Verified

the reviewer

President, Lifewater International

Justin Narducci

Nonprofit

11-50 Employees

San Luis Obispo, California

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

4.0

Cost:

4.5

Willing to refer:

5.0

the review

“They delivered a high-quality product. … I'd definitely work with them again.”

Mar 28, 2018

Feedback summary:

The revenue increased from $1.6 million to $6 million in five years. They went above and beyond to understand all the needs and capture the essence of the brand, while their expertise in a nonprofit sector helped them establish a smooth process.

the review

Background
Challenge
Solution
Results
Ratings

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Lifewater International. We're a nonprofit that provides clean water access to vulnerable children and families in rural villages of Africa and Asia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rule29?

We were rebranding our organization and we wanted to make sure our new brand was aligned with the future, rather than the past. We were looking for a company to help us with our rebranding efforts.

SOLUTION

What was the scope of their involvement?

They visited our work sites and met with our field staff in Ethiopia and Uganda. Then, they did a competitive analysis and started the creative process. They produced a logo, created our brand standards, and developed a new letterhead.

What is the team composition?

We worked with 2–3 of their team members.

How did you come to work with them?

I worked with them on a similar project at another organization and had a very positive experience. Besides, they have a strong understanding of a nonprofit sector.

How much have you invested with them?

The project cost between $60,000–$200,000.

What is the status of this engagement?

We worked with them in 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The year before we finished the rebranding campaign, our total revenue was $1.6 million. This year, it's $6 million, so it went up four times in five years.

How did they perform from a project management standpoint?

They did an excellent job. We hit all the milestones on time.

What did you find most impressive about them?

They do their best to understand your business and apply that knowledge to the creative process. That helps them produce a better product that is aligned with a true essence of the brand. Also, they have good aesthetic.

Are there any areas they could improve?

Nothing comes to mind. I'd definitely work with them again.

5.0

Overall Score

4.0 Scheduling

ON TIME / DEADLINES

Creative processes take time, but there is always an opportunity to make it faster.

4.5 Cost

Value / within estimates

Brand matters a great deal in our industry.

5.0 Quality

Service & deliverables

They delivered a high-quality product.

5.0 NPS

Willing to refer

I often recommend them to other people.

Branding

Mar 16, 2018

the project

Rebranding for Insurance Consulting Firm

"The partnership’s been awesome; I’ve learned a lot from them."

Branding

$50,000 to $199,999

Feb. 2017 - Ongoing

5.0

Quality:

5.0

Schedule:

4.5

Cost:

4.0

Willing to refer:

5.0

$50,000 to $199,999

Feb. 2017 - Ongoing

Project summary:

Rule29 Creative provides branding services to attract potential new consumers. Services include survey research, video production, and graphic and logo design. An in-house rebrand is currently in progress.

51-200 Employees

Chicago, Illinois

Jaime Feinberg

VP of Risk Control Services, Captive Resources LLC

Verified

the reviewer

VP of Risk Control Services, Captive Resources LLC

Jaime Feinberg

Insurance

51-200 Employees

Chicago, Illinois

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

4.5

Cost:

4.0

Willing to refer:

5.0

the review

"The partnership’s been awesome; I’ve learned a lot from them."

Mar 16, 2018

Feedback summary:

The team has cultivated a collaborate process. Impressive designs reflect their ability to translate ideas into effective visualizations. They’re diligent problem-solvers and they bring a valuable perspective to industry-specific challenges.

the review

Background
Challenge
Solution
Results
Ratings

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m VP of risk control services for Captive Resources, an insurance consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rule29 Creative?

We wanted to rebrand the insurance captive. It needed a freshened appeal for the newest generations that are purchasing insurance. We also needed to rebrand our company in-house for captive resources.

SOLUTION

What was the scope of their involvement?

First, they did focus groups and surveyed 400 members. These tools showed them how external stakeholders perceive the company.

The team then created logos, brochures, annual reports, and branded merchandise. They also designed letterhead and presentation slides. Additionally, Rule29 produced live-action and motion graphic videos and uploaded them to our website. We’re able to leverage that content at meetings and sales events.

We rolled out the original project – the captive program –in September 2017. Currently, we’re in the middle of an in-house rebranding project.

What is the team composition?

I primarily work with the principal and a brand strategist.

How did you come to work with Rule29 Creative?

One of their previous clients recommended them. The company was 100-years-old and underwent a successful rebrand that updated its look and appeal. My team wanted to do a rebrand, but our leadership wasn’t convinced. Rule29 came in, pitched their services, and persuaded upper management.

What is the status of this engagement?

Work started in February 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team is organized and attentive. Their ability to apply our feedback to graphic designs is impressive, as is their overall branding strategy. We won’t have data for approximately another year because the in-house project is still in progress.

How did Rule29 perform from a project management standpoint?

Rule29 could be more assertive with reminders and deadlines. They try their hardest to keep us on top of the project, even though branding is not my team’s priority. Since they have to email us multiple reminders, we can’t blame them entirely if we’re not hitting target dates.

What did you find most impressive about them?

The principal and brand strategist are a pleasure to work with. The process is very collaborative; it balances our vision with their expert guidance. They use our feedback and preferences to direct the scope. Rule29 is honest when our ideas are unrealistic, but they’ll never upsell us on unnecessary services.

Are there any areas they could improve?

They need to be more assertive when they disagree with our decisions. Sometimes, we establish too may parameters that reflect internal preferences. However, those decisions may not be best from a functional or client perspective.

While Rule29 was more vocal during the captive program, I’ve noticed they’re less assertive on the current project. But I admit our guidelines may be stifling them.

5.0

Overall Score The partnership’s been awesome; I’ve learned a lot from them. Their outside perspective is a great benefit.

4.5 Scheduling

ON TIME / DEADLINES

They’ve had good resolutions for scheduling conflicts, but they could still be stricter with us.

4.0 Cost

Value / within estimates

They put considerable time and effort into high-quality products. I don’t know the price, but I expect it’s very reasonable.

5.0 Quality

Service & deliverables

The first project captured the essence of the company. Their work was spot-on the first time around.

5.0 NPS

Willing to refer

I love working with my two contacts. The communicate and listen well. I assume their whole team is equally talented.

Branding

Nov 23, 2016

the project

Branding for Print Communications Company

"Rule29 is able to understand our DNA and translate that into tangible messages that engage our clients in memorable ways."

Branding

$10,000 to $49,999

Feb. 2000 - Ongoing

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

$10,000 to $49,999

Feb. 2000 - Ongoing

Project summary:

The client hired Rule29 Creative to update their company brand to accurately market their new products and services.

51-200 Employees

Phoenix, Arizona

Tony Narducci

President, O'Neil Printing

Verified

the reviewer

President, O'Neil Printing

Tony Narducci

Printing

51-200 Employees

Phoenix, Arizona

Online Review

The client submitted this review online.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"Rule29 is able to understand our DNA and translate that into tangible messages that engage our clients in memorable ways."

Nov 23, 2016

Feedback summary:

Rule29 Creative pays attention to detail and cares about engaging customers through creating memorable brands.

the review

Background
Challenge
Solution
Results
Ratings

The client submitted this review online.

BACKGROUND

O'Neil Printing is a 108-year-old print communications service provider located in Phoenix, AZ. We offer our clients comprehensive traditional and digital ink on paper solutions as well as automated marketing programs, wide format graphics and online fulfilment storefronts. Our target markets include education, hospitality, financial, medical and retail store clients.

As president, I have overall responsibility for the vision and continual development of our team, products, services and performance as we seek to increase value for all our stakeholders.

OPPORTUNITY / CHALLENGE

The challenge for Rule29 was to take this very old brand "Since 1908" and make it relevant for the products and services we were currently offering.

SOLUTION

We had worked with Rule29 on other client projects in the past and found them to be a partner that took the time to understand our business goals, culture and to be able to tell a story around the value proposition that was relevant and relatable.

Our rebranding included everything from a new website to all printed collateral including signage, wall graphics, and a showroom in our wide format facility. The project has spanned over 15 years now and we are about to launch a new website. They are truly an extension of our marketing team and function that way internally and externally.

RESULTS & FEEDBACK

We always receive favorable feedback from clients (existing and prospective) on our marketing communication tools. Rule29 is able to understand our DNA and translate that into tangible messages that engage our clients in memorable ways.

5.0

Overall Score Rule29 gets it.

5.0 Scheduling

ON TIME / DEADLINES

Schedules are predetermined for each project and reviewed with us weekly.

5.0 Cost

Value / within estimates

Always within budget.

5.0 Quality

Service & deliverables

Great attention is paid to details and no short cuts are taken.

5.0 NPS

Willing to refer

It would be an honor.

Contact

Making Creative Matter®

headquarters

Focus

Portfolio

Make-A-Wish Brand Refresh

Team Red, White & Blue

Mellody Farm Promotion

Raffles Brand Refresh

Rule29 Video Reel

Cuebiq

CDK Global

Quiet Revolution Website

Fellowes Follow the Bankers Box Video

Reviews

Reviews

the project

the reviewer

the review

Feb 13, 2020

the review

ON TIME / DEADLINES

Value / within estimates

Service & deliverables

Willing to refer

the project

the reviewer

the review

Feb 12, 2019

the review

ON TIME / DEADLINES

Value / within estimates

Service & deliverables

Willing to refer

the project

the reviewer

the review

Feb 06, 2019

the review

ON TIME / DEADLINES

Value / within estimates

Service & deliverables

Willing to refer

the project

the reviewer

the review

Feb 05, 2019

the review

ON TIME / DEADLINES

Value / within estimates

Service & deliverables

Willing to refer

the project

the reviewer

the review

Jan 31, 2019

the review

ON TIME / DEADLINES

Value / within estimates

Service & deliverables

Willing to refer

the project

the reviewer

the review

Jun 20, 2018

the review

ON TIME / DEADLINES

Value / within estimates

Service & deliverables

Willing to refer

the project

the reviewer

the review

Jun 15, 2018

the review

ON TIME / DEADLINES

Value / within estimates

Service & deliverables

Willing to refer

the project