What was the scope of their involvement?
In the first phase, we wanted to understand our market and our customers better. Once we understood our customers, we could message them better. Their team did two live market consumer tests in the New York and D.C. regions.
Phase two involved story and messaging. Their team took the research and leveraged it to develop our vision, mission, and values as well as our brand purpose, voice, and messaging. They either created those components or updated them. Their team created an elevator pitch and user personas.
They also developed our website in Shopify and used the Turbo theme. We also developed sell sheets, which are product specific and show them in a good light. The sheets talk about our products technical details and pricing.
In phase three, Rule29 went through our Instagram, Facebook, Twitter, and other social media accounts. They figured out keywords to use as well as our brand image for social posts. Their team’s managing the profiles and using Sprout Social. They’re tracking what people search for when they search for faucets and then leveraging those keywords in our messaging.
What is the team composition?
We have a main point of contact and communicate with the CEO. The number of people from their team varied based on each phase’s requirements. Rule29 brings in people as needed depending on the phase.
How did you come to work with Rule29?
I used Clutch to look for different companies. I wanted to make my message clear to my customers and I thought that telling a story would work best. I went on Amazon and searched for books on story. I found a book called StoryBrand and learned about their StoryBrand Guide Certification Program. I went to their training where I learned about their certified story brand guide program. I searched through that site for consultants and researched all of them. I picked 3–4 agencies to interview. Rule29 stood out above the others. I asked them for references during the interview and all three references gave them a glowing review.
How much have you invested with them?
We’ve paid a total of $57,000 up to date.
What is the status of this engagement?
We started working together in September 2019 and we’re working on another phase with them.