Onya

BACKGROUND

Please describe your company and position.

I am a director of Heartland Church

Describe what your company does in a single sentence.

Our company is a religious organization that offers spiritual services and community outreach programs to members and the wider community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onya to accomplish?

• Brand awareness
• Event awareness
• Help us apply for google grant

SOLUTION

How did you find Onya?

• Referral

Why did you select Onya over others?

• Close to my geographic location
• Great culture fit
• Referred to me

What was the size of Onya’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onya was hired to provide consultation on social media ad placement, and proved highly successful in executing a spring carnival and Easter campaign, as well as assisting with the application and acquisition of a Google grant.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Within a brief period, Onya provided valuable recommendations and executed social media ad placement, which led to an impressive 732,000+ impressions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Onya displayed a highly proactive and hands-on approach, while being an absolute pleasure to collaborate with, delivering on schedule and promptly addressing our queries and requests.

What was your primary form of communication with Onya?

• Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated Onya's local presence, and our initial meeting with Ashley was in-person, which allowed us to learn more about the services they offered. Working with the team was enjoyable, as they were both professional and fun, and we were pleased to discover that they were also actively involved with a nearby church community.

Are there any areas for improvement or something Onya could have done differently?

We had a thoroughly enjoyable experience and would gladly engage their services again.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Williams Bros. Healthcare Pharmacy

Describe what your company does in a single sentence.

Post-acute healthcare company that specializes in pharmacy and home medical equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onya to accomplish?

• Increase the number of new patients at Williams Bros.
• Increase prescription volume at our pharmacies

SOLUTION

How did you find Onya?

Referral

Why did you select Onya over others?

• Pricing first our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Onya’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onya was tasked with helping us grow our new patient volume and our prescription volume. Our KPIs included:

• 1% increase in new patients
• 3% increase in script volume
• CTR over 1%

Onya was able to achieve for us:

• 2% increase in new patients
• 5% growth in script volume
• CTR over 1%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 2% increase in new patient volume
• 5% increase in pharmacy prescriptions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I receive weekly reports on how each of our campaigns are running including a summary of our KPIs. They responded usually within a couple hours of a request and definitely within 1 business day. Onya was always available for a clarifying call if necessary.

What was your primary form of communication with Onya?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

• Responsiveness to requests
• Culture fit between the 2 companies
• Transparency in pricing and in getting content approved
• Expertise and knowledge

Are there any areas for improvement or something Onya could have done differently?

No. I would highly recommend them. We have outsourced all of our B2C marketing to Onya because they have done a good job for us.

BACKGROUND

Introduce your business and what you do there.

I’m the proprietor of Outlaws Steak Spirits, a restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Onya?

We needed a company that could handle our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

Onya handles our social media marketing, SEO, and PPC initiatives. They’re primarily responsible for creating ads and running ad campaigns for us on Facebook, Instagram, and Google. They spread the campaigns throughout the month, so multiple campaigns are happening at once at all times. Aside from that, they also manage our Google reviews and Google Ads account and help with our SEO.

What is the team composition?

I’ve worked with Ashley (CEO) and two other people from Onya.

How did you come to work with Onya?

We found Onya through a referral.

How much have you invested with them?

We’ve spent somewhere around $15,000 so far.

What is the status of this engagement?

We started working together in May 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Onya has helped us increase our revenue and social media followers.

How did Onya perform from a project management standpoint?

Onya has performed well in terms of project management. They’re excellent at getting things done, and they’re very quick to respond. They also send us regular updates and reports.

We typically communicate through email, text messages, and voice calls.

What did you find most impressive about them?

I’m most impressed with Onya’s professionalism and excellent communication skills.

Are there any areas they could improve?

No, I have no complaints.

Do you have any advice for potential customers?

Make sure to clearly communicate your goals with Onya.

BACKGROUND

Please describe your company and your position there.

I am the owner of Sophia’s Bridal and Tux. We are a brick and mortar bridal boutique that sells wedding dresses, tuxes, formal wear and accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onya, and what were your goals?

We were looking for a 3rd party to manage our social media advertising and google ad presence.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking with Ashely at Onya, we liked her experience in the wedding industry, working with brick-and-mortar stores, and transparency in her business.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through the discovery phase, discussed our goals and past experience. They had suggestions and ideas and came back with step one. Once the products were approved they went live. We were given weekly and daily updates on the activity, and then we’re able to adjust the deliverables quickly based on the information.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with several, our account manager and the owner directly, and then others that would be working in the background based on their specialty.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our social media had a great click rate and drove good traffic to the website and social media.

How effective was the workflow between your team and theirs?

It was a great setup, and they were so flexible to make sure it worked for me. We got daily emails and calls when needed. It worked best for me to do most communication via email.

What did you find most impressive or unique about this company?

I loved their transparency and communication.

Are there any areas for improvement or something they could have done differently?

No, they were great to work with.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of a national pediatric home healthcare company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onya, and what were your goals?

We were launching in new regions and had little to no brand recognition in those markets. Therapists and nurses are in high demand and we needed to get in front of them to actively recruit and hire for new territories

SOLUTION

How did you select this vendor and what were the deciding factors?

I’d heard about Onya through a mutual acquaintance who had utilized their services

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Onya worked with our Director of Recruiting to ascertain our company culture and what made our company stand out and be able to attract and retain new talent. From there a creative marketing campaign was deployed utilizing FB ads to increase brand recognition once cold calls were utilized. This improved the acceptance rate of our calls and increased likelihood that candidates came in for interviews.

How many resources from the vendor's team worked with you, and what were their positions?

Fb ads manager and account manager to oversee collateral creation

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ads were successful and we were able to increase our company’s presence through 4 new territories

How effective was the workflow between your team and theirs?

We had a project kickoff meeting, interviews to understand culture, and reviews for marketing collateral created

What did you find most impressive or unique about this company?

They were willing to go the extra mile to understand our hiring needs in a highly competitive market and has increasing demands for staff. They were able to communicate our vision and the exceptionality of our company culture, which truly sets us apart from our competitors

Are there any areas for improvement or something they could have done differently?

Nothing I can think of off the top of my head

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Priority Risk Management Inc, an independent insurance agency with two locations in Indiana.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Onya?

We were trying to develop our social media and online presence to generate new business and make our customers feel more comfortable with us. Since keywords in insurance are the highest cost per click, we wanted to go after organic growth to build our audience.

SOLUTION

What was the scope of their involvement?

Onya does our social media advertising and content marketing. They’ve walked us through how to do it. Once a month, they send us a list of all the social media posts they have planned and ask us for more ideas for content. When we’re trying to hire, they put out ads on LinkedIn and Facebook and add a form that applicants can fill out online to start the hiring process.

They’re also responsible for the creative assets. Onya asks us questions to craft the content around it. However, we can come up with any ideas on our own, and they post them. For example, my wife and daughter are both nurses, so I wanted to highlight that during Nurses week. Last year, I sent them a picture of them in their nursing uniform, and they created a couple of posts with them. We can write anything we want, but they customize it for our company. All in all, we can produce any content we want to put up.

Additionally, they’ve scheduled a meeting with a photographer to get candid shots of our staff to use in our social media ads.

What is the team composition?

Ashley (CEO & Lead Marketing Strategist) has assigned us an account manager as our point of contact. We don’t know how many people work on the content. 

How did you come to work with Onya?

I knew Ashley from her prior position. I thought she was very sharp; I even tried to hire her as my employee. However, she wanted to have her own marketing company.

How much have you invested with them?

We’ve spent about $12,000. We currently pay $850 a month.

What is the status of this engagement?

We started working with them in August 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

What Onya has put together has been successful. Thanks to their work, we’re getting new business and much more brand awareness. We can’t measure the value, but our peers and other people notice what we’re doing and are impressed. For example, I was at a meeting today with many insurance agents; two agents came up to me independently and told me they loved our social media content.

Sometimes we call Ashley into our office and ask her how we can improve. We might look somewhere else to double-check they’re doing everything possible. Overall, they’re fantastic to deal with. They’re the third social media company we’ve hired, and we must say that their results have been better. We have a positive ROI, and they’re just on top. I’d highly recommend them to any business that wants to do online and content marketing.

How did Onya perform from a project management standpoint?

We get a weekly email and video report where they go through the results of the campaigns. We can see our statistics, how many likes we’ve gotten, how much our engagement is up or down, and what’s the most popular post. Then, they give us ideas on what we can do to create better content and have more success. Overall, they’re very proactive, and the communication is excellent.

They have a CRM, and we predominantly use emails for communication. Nonetheless, we can pick up the phone and call Ashley or our account manager anytime. They usually answer in less than an hour, and if we have to leave a message, they call back quickly.

What did you find most impressive about them?

Communication is their biggest strength. Also, they’re great at teaching us what we need to do to improve our engagement.

Are there any areas they could improve?

I don’t have any constructive feedback. At one point, we wanted to spend more money on an ad, and they explained to us with metrics how it’d be a waste of money. Not everybody would tell you to stop spending money with them.

Do you have any advice for potential customers?

Listen to what they tell you to do and don’t fight them. They’re the experts.

BACKGROUND

Please describe your company and position.

I am an executive at (a/an) Government

Describe what your company does in a single sentence.

Our company is a municipality just north of Indianapolis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onya to accomplish?

• Social media content

SOLUTION

How did you find Onya?

• Referral

Why did you select Onya over others?

• Close to my geographic location
• Pricing fits our budget
• Good value for cost
• Referred to me

What was the size of Onya’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onya drafted social media posts for the our Facebook, Twitter, and Instagram accounts and scheduled them in Sprout Social on a weekly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Onya increased our team's capacity by drafting and scheduling out social media content while we were hiring for the position that normally manages this area.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Onya was timely and responsive to our needs. They reached out when deadlines were approaching or when they had questions about content.

What was your primary form of communication with Onya?

• Email
• Messaging App

What did you find most impressive or unique about this company?

Onya was quick to turn around scheduling on social media and was responsive to our feedback.

Are there any areas for improvement or something Onya could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the President of (a/an) Consulting

Describe what your company does in a single sentence.

High-touch sales consultancy helping companies land bigger sales, and increase value, profitability, and overall performance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onya to accomplish?

• Social Media Strategy

SOLUTION

How did you find Onya?

• Referral
•  Other

Why did you select Onya over others?

• High ratings
• Close to my geographic location
• Pricing first our budget
• Great culture fit
• Company values aligned

What was the size of Onya’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• goal: To assess our social media platforms and identify areas for strategic alignment, enabling the team to reach and engage new leads while elevating personal brands in alignment with the HBS brand.
• BackgroundPurpose: To provide contextual background and identify factors at play for the audit. The following audit contains the framework required to guide the strategy and proposed implementation plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Engagement Growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Onya has excellent deliverables and is happy to answer any questions.

What was your primary form of communication with Onya?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

ONYA is personable and easy to work with. They are very customer service friendly and will do their research to get the answers to any questions you may have.

Are there any areas for improvement or something Onya could have done differently?

No areas, no complaints.

BACKGROUND

Please describe your company and your position there.

Esthetics. Owner & esthetician

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onya?

Marketing

SOLUTION

How did you select this vendor?

Word of mouth reference

Describe the scope of their work in detail.

They met with me & brainstormed solutions and ideas. They were absolutely amazing

What was the team composition?

The owner met with me first hand and took care of all my needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Super successful! Results have been great and well worth it

How effective was the workflow between your team and theirs?

It couldn’t have been better!

What did you find most impressive about this company?

Their willingness to help & how beneficial their ideas and game plan was.

Is there any area for improvement or anything that could have been done differently?

Nope. Perfection!

BACKGROUND

Please describe your company and your position there.

I am the founder of a mystery shopping organization. We teach people how to mystery shop, provide them with ongoing training and support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onya?

We hired Onya to take over our social media marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected the vendor based on customer service and reviews from other clients.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, Onya led the way. I provided necessary content and they handled the ads. They gave me weekly status reports and monthly calls to discuss.

How many resources from the vendor's team worked with you, and what were their positions?

I've worked with the founder and one other employee.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had a steady stream of leads.

How effective was the workflow between your team and theirs?

Our teams work very well together.

What did you find most impressive or unique about this company?

I love the down-to-earth customer service that they offer.

Are there any areas for improvement or something they could have done differently?

I don't have any suggestions - they do a great job for my company.