Avid Panda

BACKGROUND

Please describe your company and your position there.

Spiers Group provide a range of services across the technical compliance market, including:

• PUWER inspection
• Certification
• Training and qualifications
• Software platforms for compliance activities (including safety and certification)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Avid Panda, and what were your goals?

We were growing the business and looking to establish a strong position in the digital space amongst established giants of the industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Avid Panda after they demonstrated a strong interest in our business and market. They have collaborated with us to a mutually beneficial outcome to form a capacity for high value content targeted in in ways that improve our digital visibility.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Avid started by learning more about our business, our customers and and competitors. This included research in to the existing digital landscape to identify soft spots to attack and gain momentum. We then created copy for our services and general information relevant to our market that would interest our clients.

How many people from the vendor's team worked with you, and what were their positions?

We worked with up to 5 people from Avid Panda at any one time but often stayed in touch via our account manager with regular briefings.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results continue to be impressive. We have established and held a commanding position online across several search engines rankings for high intent terms that our clients would likely search by.

Describe their project management style, including communication tools and timeliness.

The approach to managing the workflow is very tech enabled but there is flexibility there to adapt also at times when we were overloaded by other demands.

What did you find most impressive or unique about this company?

Their commitment to work and rework until the result is as good as we could reasonably get is outstanding. No over promising and under delivering. There was a realism that kept expectations aligned and allowed us to plan with confidence on outcomes.

Are there any areas for improvement or something they could have done differently?

We would like to further our data integration to more easily track conversions and value for ROI. This is tricky for low traffic sectors like ours but we are working together to find the best solution and adapting based on our successes.

BACKGROUND

Please describe your company and your position there.

I am the main operator. We are a leading pet advice and puppy buyer and breeder interaction service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Avid Panda, and what were your goals?

We wanted to expand our traffic and increase revenue. The main goal was to be consistently in the top half of the first page for our keywords

SOLUTION

How did you select this vendor and what were the deciding factors?

We contacted multiple agencies, and selected the Avid Panda team due to their willingness to help and above industry knowledge of the 'science' behind SEO

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Avid Panda have ran everything from our SEO standpoint. They have set our strategy and implemented it. Key scopes of work include: Website architecture and liaison with developers to implement best SEO practices. Backlinking campaigns. Blog writing campaigns.

How many people from the vendor's team worked with you, and what were their positions?

3. Alex the CEO and his team have been beyond fantastic. The knowledge in the team is the best in the business, and the passion they have for the industry is rare to come by.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We consistently rank top half of the 1st page for our specified keywords, and many more that Avid identified for us. Traffic has increased roughly 10 fold since engaging them

Describe their project management style, including communication tools and timeliness.

Avid use a mixture of google docs and notion to communicate clearly. They are available to discuss our challenges/ needs within a very fast timeframe.

What did you find most impressive or unique about this company?

The level and depth of their SEO knowledge are incredible. The whole team live and breathe marketing and SEO. I have never met people who know the inside workings of google and other search engines better AND tirelessly continue to keep on top of the new things that change daily.

Are there any areas for improvement or something they could have done differently?

Never change guys...

BACKGROUND

Please describe your company and your position there.

I am the Director of a software company. We develop our own software as well as mobile apps and web services for other businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Avid Panda, and what were your goals?

We are growing our software business for our Ad-lister software and expanding the outreach. We hired Avid Panda to provide full-scale SEO services to improve the traffic and more significantly the number of licenses.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have in the past had our own SEO business and therefore understand the processes of the tasks involved. We followed a rigorous interview process cutting through the false promises and checking on Avid Panda's testimonials. We had no doubt they were the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement process began with explaining the software to Avid Panda. Ensuring they understood our goals and the competition. They helped us with setting up Google Tag Manager as well as keyword research. From here they advised us on what on-site changes were created and created new collateral with our suggestions and keywords. The team also assist us with monthly blogs and mails shots targeting the appropriate demographic.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a project manager who put together a thorough plan for execution. We also had 1 other SEO specialist involved in communication with us throughout the campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the campaign was setup we have been gaining more trials each month of our software and we are now ranking in the top 10 on page 1 for Google for several keywords. Our site traffic has increased by 33% and we are extremely happy with the results.

Describe their project management style, including communication tools and timeliness.

The team are great at communicating with regular monthly meetings. We speak on the phone and via email.

What did you find most impressive or unique about this company?

We were impressed with their professionalism and attention to detail on the SEO and PPC services. The desire to understand what we do as a company also showed throughout the campaign.

Are there any areas for improvement or something they could have done differently?

Nothing that comes to mind! We will be using them again on our other software services towards the end of the year.

BACKGROUND

Please describe your company and your position there.

I am a freelance marketer and I work on various marketing projects for a company offering services such as distribution, POS installation, project management and fulfilment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Avid Panda, and what were your goals?

We have working with Avid Panda to improve visibility of our website, the main goal being to acquire more traffic to our website, leading to an increase in enquiries for the company's services and to aid new business development.

SOLUTION

How did you select Avid Panda and what were the deciding factors?

Avid Panda were recommended to us by another company and following a meeting with them, we were impressed with their knowledge and previous results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project was to re-vamp elements of our website and help us improve visibility of our website on the search engines. The project involved working through the website and improving the news articles and blog to help build links to the company website. Throughout the campaign regular reporting was given by Avid Panda, to enable us to monitor the number of hits to the website, to see the improvement in visibility. The project is ongoing and includes key article being written to aid the link building.

How many people from the Avid Panda team worked with you, and what were their positions?

I work with 3 members of the team, two of them I work with to develop website pages and articles and I work with Alex on quarterly reviews of the projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have regularly monitored the results from the SEO work and I can say that traffic to the website has increased substantially over the last 18 months which we are very pleased with.

Describe their project management style, including communication tools and timeliness.

Avid Panda are in very regular contact with us and send monthly reports on progress, we also receive quarterly video reports, which are informative and useful in understanding the SEO work.

What did you find most impressive or unique about this company?

Their dedication to doing whatever they can to help us to improve our online presence is impressive.

Are there any areas for improvement or something they could have done differently?

No were very happy with the way the projects have run.

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of Apt Pay(Premium Merchant services ltd), a provider of card payment solutions across the UK from our HQ in the Midlands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Avid Panda, and what were your goals?

Avid Panda designed and built our website and then executed an SEO campaign to drive people to the website. My goal was and is to to be more visible on Google so that more prospective customers find us online.

We started with the ambition to be found locally and after that success, are now looking to expand our reach across the country. We wanted to rank well in the Midlands, get more people to the website and get more enquiries.

SOLUTION

How did you select Avid Panda and what were the deciding factors?

They were recommended to me by another agency and I initially spoke with Alex who demonstrated his knowledge of SEO well. He also spoke about UX and CRO which was very important for my new website.

The emphasis on using the website to drive sales and not just traffic made me feel like we were on the same page.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

3 - 4. Alex was my main point of contact and lead on the SEO. He is the Managing Director. I was also supported by Ryan and Kennedy for website support and Lex for the SEO campaign.

How many people from the vendor's team worked with you, and what were their positions?

We rank number one and two for most of our primary keywords with the rest in the top 5. We have just upgraded our package to start focusing on the rest of the UK and are already seeing positive movement.

Our online visibility as increased 212% since May 2020 and our domain rating has gone from 2 to 30 as reported by AHREFs. Our website is also much faster since moving from GoDaddy to Avid Panda's hosting.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The timeframes were made clear and they were honest about what was realistic to expect. Communication has been very good. I get reports every month as well as a video recording which I can watch when it suits me.

Sometimes when I call Alex directly I get his voicemail but he always calls me back promptly or I call the office for an immediate response. When I need advise on other marketing initiatives or web support they do not hesitate to help.

Describe their project management style, including communication tools and timelines.

They know everything about SEO and they use sales as their primary KPI.

What did you find most impressive or unique about this company?

I am very happy with their service.

Are there any areas for improvement or something they could have done differently?

I am very happy with Alex team

BACKGROUND

Please describe your company and your position there.

We are a private GP practice with 2 sites in Birmingham. I am the Medical Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Avid Panda, and what were your goals?

• Optimization of the new website: SEO and PPC

Our goal was to increase organic traffic to our site and also we asked AVID panda to look at keywords and where we ranking for areas within a business which was such a vast area to look at for Alex and his team. We wanted to improve our online presence and sales through our website. We wanted to increase our calls to action. We wanted a great looking website, that met the users' needs and that was easy to navigate through.

SOLUTION

How did you select Avid Panda and what were the deciding factors?

• Great at engagement and communication
• Made me understand SEO and why we need to do things the way we do 
• Really responsive team
• Good updates and feedback and what work they have done that month and what they will be working on moving forward
• Easy SEO packages that made up-scaling our package easy

How many people from the vendor's team worked with you, and what were their positions?

2 -3 Alex himself as the founder and lead and Lex who has also been great.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

1. Increased sales and revenues
2. An optimized website with great content

Describe their project management style, including communication tools and timelines.

Project management style's very good, information feedback on workflow and what they have focussed on that month, and what tasks they will be focusing on the following month were also great. Communication has been great! Emails, phones, WhatsApp, videos. Really accessible at any time. Timelines very reasonable and never fail to deliver.

What did you find most impressive or unique about this company?

The knowledge they have and the way they are happy to work closely with our web designer impressed us. Also, it was also impressive that they shared explanatory shared with us.

Are there any areas for improvement or something they could have done differently?

Very little, they have been a great company to work with. I would perhaps want them to advise us on what priorities to focus on the following month/quarter given whats worked well and in their experience.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Executive at Littlefish.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Avid Panda?

We hired Avid Panda to assist with a re-build of our main Littlefish website in Wordpress using Divi. Avid Panda also provide ongoing SEO services for us, including keyword research, competitor analysis, content production and creation, and SEO content outreach.

What were your goals for this project?

The key goal for the website rebuild was to speed up the website, and make the site easier to edit and add new content to in the back end.

SOLUTION

How did you select Avid Panda?

We spoke to a number of different SEO agencies. Alex and Avid Panda stood out due to Alex's whitehat approach to SEO, his outstanding technical knowledge and approachable nature.

Describe the scope of their work in detail.

Avid Panda rebuilt the website in around 6 weeks, which involved copying the existing content, refreshing a number of the pages such as the resources, news and case study pages, and researching new and improved plug ins. As mentioned previously, they now provide ongoing SEO support on a regular basis.

What was the team composition?

Our main contact at Avid Panda is Alex Johnson, their 'Panda in Chief', who led the project and strategies, as well as providing technical leadership. Other members of the team we worked with include Ryan, who worked on the back end of the website, and Lex, who worked on our online presence and SEO outreach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since going live with the new website, the loading time has increased from over 10 seconds, to less than 5 seconds on first load. We have seen a steady increase in our SERP rankings, and thus an increase in the number of inbound leads we have through the website.

How effective was the workflow between your team and theirs?

Communication and work with Avid Panda has been excellent. They are often required at the drop of a hat and they always make themselves available. They completed all the work in the time frame required.

What did you find most impressive about this company?

Alex provides an incredible amount of technical knowledge and expertise, often guiding us on strategic decisions with regards to our website and content. Their excellent work rate is also very commendable.

Are there any areas for improvement?

There are no areas for improvement re Avid Panda's work.

BACKGROUND

Introduce your business and what you do there.

I’m a director of an independent HR consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avid Panda?

My website wasn’t reaching the right target audience.

SOLUTION

What was the scope of their involvement?

They provided a proposal that outlined the various elements of the website that we hoped to improve. Throughout the process, they give good feedback whenever they found something to change.

What is the team composition?

I generally interface with their managing director two or three times a week.

How did you come to work with Avid Panda?

I met their managing director through business networks I'm a member of. It quickly became apparent that he was good at what he did. Avid Panda came highly recommended from various colleagues who had worked with them, and they seemed like the best option to work with.

How much have you invested with them?

To date, we’ve spent roughly £3,000.

What is the status of this engagement?

I started working with them in October 2018, and it's an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now have a fully functioning Web site. It's much faster and presents a much more professional outlook for the company. Feedback from current and potential clients is all really positive.

How did Avid Panda perform from a project management standpoint?

Their project management is excellent, and they usually respond within about half a day. If there are ever delays, they are usually because we get busy on our side. They’re very diligent and are in constant contact. I’m very pleased with them overall.

What did you find most impressive about them?

They don’t focus on any particular industry, and actively engage clients from different backgrounds. That gives them an edge over specialist agencies, as it broadens their outlook. They can apply the rules and creativity they use for one business across the whole spectrum.

Are there any areas they could improve?

The relationship is fairly new, but I can't think of anything they should improve at the moment.

Do you have any advice for potential customers?

Allow them to get under the skin of your business and let them know what you hope to achieve. Let them get close to you to develop the personal edge that sets them apart. Their managing director is a people person, and that comes across in the work they do.

BACKGROUND

Please describe your company and your position there.

I'm the operations director at Moving Image Creations, an animation studio. We're skilled in 2D animation, 3D animation, and motion graphics. We love helping businesses discover how they can connect with their audience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Avid Panda?

We hired Avid Panda to help us with SEO, improve our presence on Google, and raise our brand awareness on social media. We were also keen to bring some of these skills in-house.

What were your goals for this project?

Our goals were to increase traffic to our website and to maintain a steady stream of engagement on our social media accounts.

SOLUTION

How did you select this vendor?

We knew their managing director by reputation, then met him at a networking event. Since we felt that their proposal aligned best with our goals, we decided to move forward.

Describe the scope of their work in detail.

Avid Panda began by modernizing our analytics we could track results better. Then they made technical improvements to our website, researched keywords to hone our content creation strategy, and worked other magic to improve our online visibility.

Given access to our library of approved media, they put together a social media strategy that maximized our reach and engagement. They didn't need our login information to post on our behalf, which gave us the confidence to proceed. 

What was the team composition?

Their account manager headed up our SEO project, working closely with our creative director on content. Another team member handled our social media and reported on its performance.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Google traffic increased by 652% over six months. We weren't tracking conversions before Avid Panda became involved, so we don't know exactly how much our leads have increased. However, they had a very positive impact.

Our social media improved significantly after the first month. Only two inquiries came from those efforts, but we're happy with that. By correlating with our increased social media activity, they also acquired untracked inquiries from existing agency connections. Their training improved our understanding of SEO and our internal content creation processes.

How effective was the workflow between your team and theirs?

We had a bit of back-and-forth before finding a good rhythm. Their workflow was seamless, and they wasted no time. Our social media workflow started out good, but improved even more once after streamlined the process of sharing our visual assets.

What did you find most impressive about this company?

Their approach to SEO and digital marketing was refreshing. They operated with complete transparency, integrity, and deep knowledge of digital marketing.

Are there any areas for improvement?

Avid Panda is a five-star company. They were always looking for ways to improve and asking for honest feedback. We never had to think about how we could make things better.

BACKGROUND

Please describe your company and your position there.

I’m the managing director of Clove HR. We’re an outsourced HR company serving small and medium-sized enterprises.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Avid Panda?

We needed SEO, PPC, and Google Ads assistance. Additionally, we were looking for a team to help with web design and development.

What were your goals for this project?

Our overall goals were to maximize our revenue and to become a recognized and trusted HR advisor.

SOLUTION

How did you select this vendor?

We reviewed several providers online and looked at the value, service, reputation, and track record for each. Though we considered three vendors, Avid Panda stood out to us because of their fairness and openness.

Describe the scope of their work in detail.

Avid Panda created a strategy for our web design. Their team manages SEO and PPC efforts across our digital marketing channels, and they implemented a Google Ads campaign.

What was the team composition?

We work with Alex (Director, Avid Panda) and his team. They provide specific teammates for the marketing efforts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Around 20% of our business revenue comes from the SEO services Alex helped implement. The Google Ads initiative has had a significant influence on increasing our revenue. Additionally, users continually compliment the appearance of our site.

How effective was the workflow between your team and theirs?

Their approach is very transparent, smooth, and easy to follow.

What did you find most impressive about this company?

Their team is willing to explain complicated aspects of SEO to improve our approach. They have integrity in their work and use an individualized strategy for our business.

Are there any areas for improvement?

There’s nothing they can improve on.