Nucco

The Challenge

Qatalog builds intelligent software that helps organisations collaborate effectively, improves visibility, and drives engagement.

They approached us with the goal of demonstrating their expertise in the space, with a particular focus on the rapid changes in the way we work and the intersection with technology.

The Solution

We developed a four-part video campaign modelled on the popular Netflix Explained series. Each episode centred on a specific theme related to Qatalog’s area of interest and featured thought leaders from around the world comparing and contrasting their views in a casual, conversational format.

To tie each episode together, we created a voice-over narrative, and we used intermittent animation to drive engagement, support complicated ideas and emphasise salient points in the material.

You can watch the first three episodes here. 

The Challenge

The Shark Trust is a globally active conservation charity. They are the largest European-based charity focused on shark, skate and ray conservation and deep ocean ecosystems.

Over three-quarters of oceanic sharks and rays are at risk of extinction due to the destructive impact of overfishing. The Shark Trust wanted to build one of the biggest campaigning communities in the history of shark conservation. To put pressure on governments and fisheries. And make the positive changes required to safeguard these awesome sharks.

The challenge was how to make people pay attention and care.  Which is where Nucco stepped in.

The Solution

We developed a ‘hero’ animated film that sat at the heart of The Shark Trust’s Big Shark Pledge campaign.  It made a case for why shark’s needed protection, telling a story of turning tides on troubled waters and keeping species in the seas and out of exhibits, through the eyes of a young girl.

The film took on a complicated topic - high seas fishery management - and turned it into a meaningful and relevant issue for stakeholder, volunteer and donating audiences.

Part of a year-long initiative, the campaign builds momentum behind a people-led movement to promote positive change for all high-seas ecosystems.

The Challenge

After acquisition by financial services company Oval, the trading platform ETX needed a rebrand to broaden its appeal to new audiences.

ETX are an established UK trading platform with over 50 years of experience and a professional trader user base, the challenge was to retain existing customers while appealing to new audiences.

The Solution

A new brand, guidelines and tone of voice for OvalX, with a supporting communications plan for launch, to existing customers and the market about the changes at ETX. We supported OvalX with communications planning and strategy including position and audience segmentation, alongside developing the creative approach and support to update their digital platforms and communicate the rebrand.

The Result

A key concern that comes with a change in ownership and brand is that it creates churn in the existing customer base. Following our plan, ETX’s existing customer base remained loyal to the new brand, and they now also have the communication tools and assets to acquire new customers in the UK.

The Challenge

RNIB is a national charity working to raise awareness of sight loss. But to do their job effectively, they rely on the donations of everyday people.

So RNIB needed a twofold creative solution – one that simultaneously built empathy for people with sight loss, while also inspiring them to donate to the cause.

The Solution

Virtual reality is tremendously powerful for generating empathy because it effectively allows the user to see the world through someone else’s eyes. It was the ideal medium for RNIB’s objectives.

Working with the RNIB team, we created a VR experience, for use by street teams, corporate fundraising events and via Google Cardboard direct mail.

The experience featured a fictional character Hannah, a young woman living with sight loss.

As the user takes on Hannah’s point of view in an immersive 360-degree video, they experience what it’s like to lose their vision and discover how much more difficult common, everyday tasks become.

The Challenge

Reinsurance company Supercede offers a digital ecosystem in which brokers, reinsurers, and cedents can network, analyse data and facilitate placements.

With a brand new name and a complex service to communicate to a broad audience with specific pain points, they approached us to help them make a splash.

The Solution

Initially, we worked with Supercede to develop a comprehensive launch strategy, which informed the creative work we delivered.

We began by creating a hero film explaining the whole Supercede ecosystem, but designed it so it could be edited into shorter videos for three individual audiences – brokers, reinsurers and cedents.

As well as video content, we also repurposed imagery from the campaign to create supporting digital banners for web, social media and email – both at launch and after.

The Challenge

De Beers Institute of Diamonds is the world’s leading diamond company’s educational branch. They design and deliver technologies and training to help students gain enhanced knowledge of diamonds, drawing on insights from the full spectrum of the diamond pipeline. 

De Beers needed a solution to help educate new starters on the journey of a diamond, from the start of its life to it being bought as a treasured item. At the same time, the solution needed to showcase De Beers Group as experts across diamond exploration, mining, grading, marketing and retail.

The Solution

We created a film showcasing the De Beers legacy, processes and values. The bold graphics of the video, combined with live-action footage, gave it a warm and positive atmosphere, while the hand-drawn illustrated style gave a personal and unique touch to the execution.

Results

The video received a great response within the De Beers Group, and was not only used as part of the learning material but also shown at international events.

The Challenge

MWC Barcelona is the world’s most influential event for the connectivity industry, attended by global mobile operators, device manufacturers, technology providers, vendors and content owners all looking to be seen and exhibit ground-breaking products and technologies.

It’s where world-leading companies and trailblazers share the latest thought leadership about the progression and future of connectivity. MWC is also attended by over 100,000 people making it the best place for networking with mobile and tech industry influencers.

The Solution

Grounded in beautiful design and 3D animation, we created a hero video for GSMA to use in their 2022 event promotion to help ultimately increase the sales of their exhibition stands and increase views from sponsors.

The animation was fast-paced, slick and technology-led to generate excitement around the event and encourage industry leaders to showcase their ​​products and services at MWC 2022.

In addition to the hero video, we produced extra content for GSMA to use on social media.

EDF Energy | VR Experience

Nucco & UNIT9 worked with EDF Energy to create a unique VR experience explaining how nuclear energy is produced. To engage with their stakeholders and the general public, EDF Energy commissioned UNIT9 and Nucco to create digital content that would explain the complex science behind nuclear energy.

Our combined teams produced an immersive 360° VR experience that takes viewers on an impossible journey: inside a nuclear reactor. Shrink to the size of an atom and journey with us to the core of a nuclear reactor.

Using virtual reality and CGI animation, you can travel where no one has gone before. Watch nuclear fission occur before your very eyes, and marvel as this energy is used to turn the turbines of a power station, producing electricity for your home.

EDF Energy’s Nuclear VR film has been selected to feature as part of MIPTV 2018’s Innovation Hub. Since its release on YouTube, Nuclear Symphony has been viewed more than 14 million times.

Find out more at edfenergy.com/virtual-tours​​​​​​​

Get in touch if virtual reality is the right fit for your next project.

European Space Agency | Launch Campaign

The European Space Agency (ESA) has launched a new entity, ESA Space
Solutions, the go-to place for great business ideas involving space in all areas
of society and economy. Many of the ESA’s existing business units were being
restructured under the Space Solutions umbrella. ESA Space Solutions wanted
to engage with as many applicants and interested parties as possible, to help
them launch their businesses and fund their projects.

The Challenge
With a long-standing relationship with the ESA, we were asked to create a
campaign displaying a unified ESA Space Solutions platform, engaging the
target audiences – young entrepreneurs and SMEs – and raising awareness of
ESA Space Solutions’ main values and what they do. With ESA’s reorganisation
and new incarnation in Space Solutions, we were also tasked with supporting
the shift in branding. A brand positioning challenge, we needed to portray a
cohesive unification of all the business units.

Our Solution
We ensured appeal to a wide demographic through a powerful, hard-hitting
video campaign and fast-paced content, using graphics to drive the narrative
forward and keep the audience engaged. We also created five short teaser videos
to showcase specific ESA Space Solutions offerings, with unique CTAs.

Successfully driving applicants to engage with them, the content is now the lead
marketing tool on ESA Space Solutions’ website and social channels.

Get in touch to discuss external campaigns for your organisation.

Deloitte | Internal Communications Campaign

With digital transformation a needed change in many organisations, Deloitte was keen to propel their
company’s digital capabilities. Organisational transformation is never easy, but that didn’t stop Deloitte
from implementing it successfully. Plans in place, they approached us with the aim of communicating
their new concept internally and encouraging employees to positively engage with the programme.

The challenge
It’s one thing to try to implement digital transformation, but quite another for employees to adopt it,
especially in a firm of Deloitte’s size. As Schumpeter’s innovation theory suggests, without Adoption,
there can be no real Innovation. Our challenge was to support the adoption of digital in Deloitte,
reminding their employees why the firm’s digital shift was happening; of the advantages it offered to
them and their clients, and of the adoption of their new collaborative, agile, and iterative way of working.

Our solution
To help communicate Deloitte’s new approach, we created a series of internally-targeted videos. With
a conversational tone and corresponding imagery to illustrate the information being offered, the videos
appealed to the internal audience and communicated the complex topic in a simple, relatable way. The
campaign not only improved the adoption of digital transformation within Deloitte, but also helped further
their innovation as a company, enabling them to offer a new digitally-enhanced proposition to their clients.

Get in touch for help successfully communicating complex topics to your employees or clients.

UKRI | Motion Branding

Branding has changed. Digital content is the new norm, and motion is everywhere – not just in video,
but also in web design and web interaction. Recognising the increasingly essential nature of motion
in online content, UK Research and Innovation (UKRI) approached us to produce their branding in motion.

The Challenge
Composed of nine councils, UKRI charged us with developing motion branding assets for all UKRI’s digital
presence, as well as a guide for implementing the assets. 

Our Solution
We utilised our experience to create a suite of motion branding assets – intro/outro stings, subtitles, animated
text overlay, lower thirds, and title screen graphics – along with a technical manual on how to use them. 

Serving as URKI’s universal guide for implementing motion branding, this resource ensures consistency
over all channels across the organisation’s nine councils. Both the assets and manual received a great reception,
and the work is now being implemented in every piece of content produced for the government body. 

Get in touch to explore motion branding opportunities for your organisation.

Leigh Day | Cycling Social Campaign

As a long-standing partner of British Cycling, law firm Leigh Day was keen to encourage commuters to choose cycling over other means of transport, inspiring people to regularly get out on their bikes. They wanted to show themselves as a real partner for the cycling community – a company composed of cycling enthusiasts who understand and relate to them.

The Challenge
Leigh Day charged us with developing a social campaign to promote cycling, highlighting the benefits both to the individual and to society in general.

Our Solution
Using strategy, learning, and strategic intent, we created an elegant, illustrative campaign, driving awareness through positive messaging. Comprising animations, social assets, and infographics, the campaign was deployed across all the company’s social channels.

By celebrating the value of cycling and presenting the corporate business in a way that reflected the subject matter, the campaign succeeded both in engaging the cycling community, and in helping establish Leigh Day as a go-to source of help if and when cycling incidents occur.

Get in touch to explore how a social campaign could benefit your organisation.

John Lewis Partnership | Explainer Video

We worked with the internal comms department at the John Lewis Partnership to visually communicate the latest Pension Scheme changes to their partners. The campaign was aimed at all John Lewis and Waitrose employees, across a range of services.

Our strategy was to use different layers of communication, with video as the primary content channel. This allowed us to attract attention and answer questions from John Lewis’s partners. We wove an engaging story into animations, infographics, posters and letters, making sure the information was clear to everyone at JLP, from fishmongers to top accounting managers.

The results of the campaign spoke for themselves: in December 2015, the John Lewis Pension Scheme had just over 100,000 employees, of which 33,250 individuals were making contributions. Once the message was simplified through visual asset creation, a further 50,000 partners were convinced to consider their own pension savings.

“Between 2015 and 2016 pension accounts contributions have increased to 83,314 participants. This means that 50,000 additional individuals are now contributing to their pension savings. Thanks in large part to the engaging and eye-catching work of Nucco Brain in our campaign.”
– Jenny Hilling, Business Change Manager at the John Lewis Partnership

Get in touch if an explainer video is the right fit for your next project.

Resuscitation Council UK | App and VR Experience
 
With an estimated 60,000 people each year in the UK having an out-of-hospital
cardiac arrest, and less than 10% surviving, CPR is vital. By starting CPR,
a bystander could double someone’s chances of survival. As such, The
Resuscitation Council Was determined to increase people’s knowledge and
confidence in performing CPR.
 
The Challenge
We were tasked with creating an interactive CPR teaching experience, using
technology to simulate a real crisis. With technology’s increasing presence in
our lives, the Resuscitation Council UK decided to develop a revolutionary new
way of teaching CPR. The ask was to put people in realistic situations where they
feel the stress of having to save someone’s life, thus demonstrating the life-or-death
importance of their decisions and building individuals’ confidence, while harnessing
the power of digital and interactive learning.
 
Our Solution
We designed the Lifesaver tool as an app and VR experience, fusing interactivity
and live-action film to teach CPR on a computer, smartphone or tablet. Lifesaver
requires users to react to intense simulations within a given time in order to save
a life. Using the accelerometer in an individual’s device, the tool provides feedback
on how well the user is performing CPR, changing the film shown depending on the
performance. Their effectiveness, consistency and ability are evaluated at the end.
 
In tests with a selection of schoolchildren, teenagers’ confidence in performing CPR
increased from 38% to 85% thereby displaying the power of VR for Learning.
All those tested said they were more likely or much more likely to perform CPR in a
real emergency. With its accessibility for all ages, Lifesaver VR has the power to make
a real difference within local communities and save lives.
 
Get in touch to discuss your next interactive project.

Deloitte x Hyundai | Corporate Storytelling

Having worked with Hyundai for years, applying innovative techniques to help solve the car
manufacturer’s challenges, Deloitte was keen to celebrate the strong and long-standing
relationship between the two firms. They partnered with us to create a promotional piece
showcasing the result of their partnership with Hyundai.

The challenge
Our challenge was to help Deloitte demonstrate their value for Hyundai. We needed to craft
a single creative, encapsulating the narrative of Hyundai and Deloitte’s bond, whilst
communicating the multitude of deliverables Deloitte provided for Hyundai.

Our solution
Our team drew on storytelling techniques to depict the partnership between the two firms.
Using a stylised look and feel for the creative, we were able to present all of Deloitte and
Hyundai’s collaborations in one consistent narrative. Acting as their digital design consultants,
we were able to portray the value and success of their relationship.

The result? Effective corporate storytelling allowed us to showcase the companies’ long and
fruitful partnership through an engaging creative that was very well-received by both Deloitte
and Hyundai.

Get in touch if you think corporate storytelling is right for your business.

BBC | Infographic
 
An internal BBC project for their information security, to raise awareness of a number of technological threats such as identity theft, phishing emails, etc. throughout their work force.

The look and style of the posters wanted by the client was to take influence from the brilliant work of Saul Bass, specifically from his film posters like ‘Veritigo’, ‘Rear Window’ and ‘The Man With The Golden Arm’.

Deloitte | Explainer Video

Deloitte is one of the world’s largest and most prestigious management consultancy firms. They came to us with a challenge: to create a video for internal distribution informing their employees of their handy pre-travel assessment tool. The tool is an online platform for frequent travellers within the organisation to check and consolidate all visas and paperwork before a flight. Our job was to articulate the user journey in simple and engaging terms: login with credentials, select origin, destination and documentation, and receive information to travel smoothly.

This was a short project: three weeks from start to finish. In that time, we created a 90 second animation introducing and explaining the PTA tool. We took inspiration from previous Deloitte content and designed vector-based characters to populate our world. Deloitte’s many stakeholders were keen on achieving the correct ratio between male and female characters of multiple ethnicities, representing the organisation’s diverse workforce. Our character designs needed to balance realism and stylisation, with a friendly and amusing aesthetic that was both entertaining and accessible.

To achieve this, we did something we don’t normally do: we created a colour storyboard, giving Deloitte stakeholders a clear idea of character look and feel. Because the tool’s user interface was still in development, we even added a little Nucco flair to its design. We then brought our vision to life with smooth animation that made what could have been a dry explainer feel light, snappy and colourful. Deloitte PTA was a quick and breezy venture that was a pleasure to work on. We’re keen to get more mini-projects like it off the ground!

Get in touch if an explainer video is the right fit for your next project.