Nucco

BACKGROUND

Please describe your company and position.

I am the Vice Chairman of Haddenham Youth Football Club

Describe what your company does in a single sentence.

Youth Football Club

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucco to accomplish?

• Refresh Club brand
• Increase pride in Club
• Establish club as ambitious and actively engaged in its community

SOLUTION

How did you find Nucco?

• Referral

Why did you select Nucco over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Nucco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Refreshed branding, backed up by competitor analysis and best practice pointers. Wider brand marketing advice. Key deliverabes include: 

1. Visual identity – available in various file formats, including kit badge and trophy artwork 
2. Simple brand guidelines, including colours and font 
3. Generic templates – letters, documents, forms, banners, posters, leaflets, How to Find Us and powerpoint template
4. Email footer graphic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Resfreshed branding has received overwhelmingly positive reaction from Club stakeholders and community as we begin rollout. The new branding has already successfully re-positioned the Club in the minds of key stakeholders. At a practical level, we now have the assets and tools to significantly improve the range and effectiveness of our communications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very good project management with good communcation and delivery to agreed timescales.

What was your primary form of communication with Nucco?

• In-Person Meeting

What did you find most impressive or unique about this company?

The most important requirement for an agency is not just to 'get' the brief, but the values, culture and people behind it. Nucco was there from the first minute.

Are there any areas for improvement or something Nucco could have done differently?

Nothing comes to mind!

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an advertising services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nucco?

We needed help with content marketing.

SOLUTION

What was the scope of their involvement?

Nucco has created the concept for assets and content. They’ve developed a framework for the content strategy, but the actual development and delivery are done by our company. In summary, Nucco has done a fully-integrated marketing strategy.

We’ve created a new website that serves as the destination for all of the advertising. Nucco has also worked on digital advertising on LinkedIn, paid search, and organic search. Additionally, they’ve done a number of other market-driven initiatives through emails and other channels.

What is the team composition?

We have 5–6 teammates on the account, including the managing director.

How did you come to work with Nucco?

We worked with them before.

How much have you invested with them?

We’ve spent $500,000.

What is the status of this engagement?

We started working together in April 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a good experience. We don’t have any metrics because we’ve moved on to do something else. However, Nucco has performed above the industry’s average.

How did Nucco perform from a project management standpoint?

Project management is excellent. They’re calm under pressure; we’ve had many changes with a quick turnaround time, but Nucco has worked hand-in-hand with our team to deliver on time. Sometimes they go above and beyond to help us get there.

Overall, the communication is great. We have regular status calls and use email and Microsoft Teams to stay in contact.

What did you find most impressive about them?

The team is great; they’re friendly and collaborative. Also, Nucco is patient, proactive, and engaged; they’ve handled many iterations well. We have access to the creative teams, and their design skills are strong. Surprisingly, they’ve understood what we want despite their lack of experience in the financial investment space. Overall, Nucco grasps the content quickly and gives excellent feedback.

Are there any areas they could improve?

In some instances, they sent 4–5 teammates to do a video, and we had too many people in a room. They could’ve done that in a more cost-effective way.

BACKGROUND

Introduce your business and what you do there.

I’m an operations manager for a UK-based storytelling agency. We develop intellectual properties (IPs) for various mediums, including television, books, and websites. We mostly focus on children and young adults. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nucco Brain?

We’ve been working on a major pan-European project for about 5–6 years, now. It’s a project that focuses on inclusivity and well-being. We used to handle the communication and global outreach, but these tasks were really demanding and required a very specific set of skills.

SOLUTION

What was the scope of their involvement? 

Nucco Brain set up our project’s branding and communication guidelines, which was quite a big, complex task because everything was related. The first part of the project revolved around defining the strategy, which was more of a logical process. They created the visual identity for our project, designed and developed a website, and defined a social media strategy. There was even some video animation work. 

Since then, we’ve been implementing their strategy. The design assets will be used with our project partners and beneficiaries to help us during the project settlement.

How did you come to work with Nucco Brain?

We’d actually worked with them for another project and were very satisfied, so we thought we’d involve them in this process as well. 

How much have you invested with them?

The project cost around €60,000 (approximately $72,300 USD).

What is the status of this engagement?

They worked on the project between August–December 2020. The first part of the project is over, but we plan to involve them again — this is a very long project after all.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s too early in our project’s life to talk about any user data, but I can say that it was a really positive experience working with Nucco Brain. They developed a rich, complex brand identity as well as communication guidelines and proposals. Most of all, we found them to be a very reliable team, which was important.

How did Nucco Brain perform from a project management standpoint?

The team was very intuitive about specific details such as their approach. They shared initial timelines for the work, and we had no problems with their timeliness. During each feedback session, we could rely on them to elaborate on their work and identify the next step.

What did you find most impressive about them?

Nucco Brian demonstrated impressive management skills. They were capable of guiding us through all of the production steps, and I admired their expertise. As for their creative side, their approach was comprehensive and took our points very well. The team anticipated where we wanted the project to go and understood our needs. 

Are there any areas they could improve?

No, nothing comes to mind in particular.

Do you have any advice for potential customers?

Share your deadlines at the beginning of the engagement and be clear about what you’re looking for. From there, you should let them make the most of the opportunities that you give them because that’s what they’re there for. They can guide you to make your ideas better.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders and the lead singer of the band. As a full-time musician, you do all the jobs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nucco Brain?

Nucco Brain created an interactive music video for one of our singles.

SOLUTION

What was the scope of their involvement?

The music video ended up being like a browser game that is connected to our music. It was retro-inspired.

What is the team composition?

We had one developer who implemented everything, two people who worked on animation, one project manager, and one director. Someone also helped out with social media.

How did you come to work with Nucco Brain?

Nucco Brain reached out to us because they loved our music. Each year, they do a passion project where they help out creatives or charities.

How much have you invested with them?

The work was done pro bono.

What is the status of this engagement?

We started working with them in November 2018, and the music video and interactive parts were finished in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The music video was hugely successful. It looks amazing. Our target group loved the way it looks with the retro feel. We had a few weeks with great engagement on our website. The most important success for us was that the video generated a lot of traffic and fans to our site.

I valued how much I learned during the process of CGI animation. It was a huge undertaking, so at the beginning, I was nervous to see if this would actually work. And it did.

How did Nucco Brain perform from a project management standpoint?

Their project management approach was excellent. I’m quite strict on organization. Nucco Brain was able to manage our expectations from a timeline point of view and on the creative side. The team integrated us in the process, showing us how things work and their steps to get to delivery. They always checked in with us to make sure no issues came up.

What did you find most impressive about them?

With similar partners, it doesn’t feel like the clients have control and that they give other people the work that they’re assigned to do. It is the opposite with Nucco Brain – they provide everything.

Are there any areas they could improve?

I don’t feel like anything was missing. The communication felt transparent. Even if things are going badly, working with a transparent vendor is the most valuable thing. That’s how Nucco Brain works. There is nothing that I would’ve wanted to do differently. 

Do you have any advice for potential customers?

First, go with Nucco Brain and take advantage of their expertise. There are a lot of creative or development questions that come up, so don’t be afraid to ask. They can work in line with your project guidelines.

BACKGROUND

Please describe your company and position.

 I am the Founder of a wellness & fitness company 

Describe what your company does in a single sentence.

Mental health services for corporates and individuals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucco to accomplish?

• Creating a brand and value proposition for a boutique therapy business.

SOLUTION

How did you find Nucco?

Referral

Why did you select Nucco over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Nucco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Nucco worked collaboratively with me to develop a brand framework and value proposition which they then took to a new visual identity and brand guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

n/a

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time and on budget.  Flexible, thoughtful and responsive.

What was your primary form of communication with Nucco?

Virtual Meeting

What did you find most impressive or unique about this company?

The team was pragmatic, strategic, and creative.

Are there any areas for improvement or something Nucco could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CEO of (a/an) Chemicals & Biotechnology

Describe what your company does in a single sentence.

Helps scaling biotechs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucco to accomplish?

• Begin brand and marketing for our new product

SOLUTION

How did you find Nucco?

Other

Why did you select Nucco over others?

Referred to me

What was the size of Nucco’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Identify and stratify user groups and personas, audience and messaging frameworks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Interview feedback, audience framework and messaging framework slide decks with Nucco team feedback meetings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was excellent, the feedback was first class. Everything was delivered on time.

What was your primary form of communication with Nucco?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Every single Nucco team member was impressive, professional, and friendly. Their knowledge and flexibility were outstanding.

Are there any areas for improvement or something Nucco could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Communications Manager of (a/an) Consulting

Describe what your company does in a single sentence.

Management consultancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nucco to accomplish?

• Create a visualization of our practice's value proposition

SOLUTION

How did you find Nucco?

Referral

Why did you select Nucco over others?

• Great culture fit
• Good value for cost
• Referred to me

What was the size of Nucco’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Having previously worked with Nucco on a brand video ~2 years ago, we wanted to work with them again to make some updates to reflect the changed operating context. To do so we needed to updated some of the visuals, script, music, and voiceover on this short corporate video.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Social media engagement
• Internal engagement and recognition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables received on or before deadlines.

What was your primary form of communication with Nucco?

Virtual Meeting

What did you find most impressive or unique about this company?

They took time to understand our team and the organization's work; brought creative solutions to allow us to work within a tight budget. Delivered on time and on budget.

Are there any areas for improvement or something Nucco could have done differently?

No - we were happy with the process and the result.