CAYK Marketing Inc.

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Manager of Timbertown Building Centre Ltd.

Describe what your company does in a single sentence.

TimberTown Building Centre Ltd. provides pro-level service with unbeatable prices on floors, decks, fences, doors and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Increased Web Traffic
• Increased Goal Conversion
• Increased Sales

SOLUTION

How did you find CAYK Marketing Inc.?

• Referral
• Other

Why did you select CAYK Marketing Inc. over others?

• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from CAYK Marketing Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CAYK was hired in early 2013 to assist with a complete overhaul of TimberTown's website. This included SEO optimization for all pages, content writing, UX/UI assistance, mobile optimization, content strategy, social media strategy, and all web design services. 

Post-launch, CAYK was contracted to manage ongoing SEO and AD Word management, as well as to write additional content for blogging/social media. Through the years CAYK continued to provide monthly reporting on website performance, provided recommendations and assistance, and were key in implementing new features as trends in analytics and UX changed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increase in web traffic and searchability. Before our work with CAYK our website was barely functional and had almost no organic search results. After working with CAYK to optimize our website and manage our AdWords, our traffic went through the roof and we were able not only to start setting measurable goals but to start exceeding them as well. 

Though there isn't any firm data available, anecdotally the shift from the website we had before to what CAYK provided + their continued assistance had a significant increase on our profits.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CAYK has always been swift to reply to all queries, large or small. Their team has always been professional and knowledgeable, and deadlines were always met on time. Additionally, CAYK would commonly provide insights and suggestions on ways to stay ahead of trends and adapt to changing web demands before our team even thought to reach out.

What was your primary form of communication with CAYK Marketing Inc.?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The CAYK Marketing Inc. team is the perfect mixture of professional, down-to-earth, and knowledgeable. From my experience, it's rare to get all three at one company and across all of their employees, but certainly, this team both met and exceeded all of my expectations during the entire tenure of our working relationship.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

Honestly, not a thing.

BACKGROUND

Please describe your company and position.

I am the Vice President of the company

Describe what your company does in a single sentence.

We're a successful, award-winning Calgary based staffing and recruitment agency specializing in the placement of candidates on a temporary, contract or permanent basis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Increase Client Calls
• Increase Client Calls
• Increase Client Calls

SOLUTION

How did you find CAYK Marketing Inc.?

Online Search

Why did you select CAYK Marketing Inc. over others?

• Close to my geographic location
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Essentially CAYK is running our SEO and SEM (Adwords) program, creating content for our Blogs as well as design and maintenance for our website. Social Media - design and posting of all material. In addition to this they have designed our print literature.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our goal was to increase client interest in us by making us more visible. -essentially make our phone ring and we can take it from there. We track all calls and web inquires and can confirm that our site is the catalyst for this action.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items are delivered on time and are accurate.

What was your primary form of communication with CAYK Marketing Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Basically, they do what they promise to do, which sounds easy but is hard for many companies to follow through.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

No, any issues that we may have had are sorted out quickly, having said that we have not really any problems to speak of.

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and position.

I am the General Manager of Glamping Resorts Ltd

Describe what your company does in a single sentence.

Glamping Resorts offers premium overnight camping accommodations in western Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Increase market visibility
• Provide consistent, clear messaging

SOLUTION

How did you find CAYK Marketing Inc.?

Online Search

Why did you select CAYK Marketing Inc. over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from CAYK Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged CAYK to design, implement, and oversee our marketing efforts in all areas. This included the design of a new website to increase conversion rates to industry average or better, revamp of social media channels including all branded and curated content, increase customer engagement, design print advertising assets, and generate promotional material in the area of email marketing and TV. Key completed deliverables include:

• website launch within 8 weeks of contract signing
• new social media channel banners and logo implementation within 2 weeks of contract signing
• print ad design within 4 weeks of signing
• first email marketing campaign within 6 weeks of contract signing
• television feature - a first for our company - within 6 months.

Key ongoing deliverables include:

• website conversion rate drastic increase shortly after new website launch and continued growth in that area
• increasing "follow" count on social media
• regular SEO-friendly blog posts
• ongoing email marketing campaigns
• regular data analysis and updates or recommendations to messaging, targeting, or content to reflect analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion rate tracking (website) - baseline historical performance, progress is indicated through increase, success is indicated through reaching or exceeding industry average
• Email marketing - baseline historical performance, progress is indicated through increase in open and CTR, success is indicated through reaching or exceeding industry average
• Digital identity - baseline historical assets, success is indicated through creating and maintaining consistency of message, assets, and voice
• Digital marketing - baseline historical performance, progress is indicated through increase in brand awareness and visibility in target markets and related revenue, success is indicated through meeting or exceeding company ROI goals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CAYK has consistently been on time with deliverables and updates where deliverables are longer term. The team we are working with have been proactive in determining new outlets for us, and very open to discussion and changes when requested.

Analytics have informed the majority of the decisions, with some leeway for creative and out of the box thinking that has so far proven to be extremely effective. We have regular communication and touchbase moments, and larger meetings when necessary to plan, review results, and adapt where necessary.

What was your primary form of communication with CAYK Marketing Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

The genuine excitement for our project and passion for what they do is what impressed us most about CAYK. The entire team is engaged and great to work with, often offering unique solutions based in their expertise that we would not have come to on our own. It is also apparent that the entire CAYK crew enjoys working together, which increases our confidence that everyone is working towards the same goal.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

I can't think of any examples of instances where CAYK did not deliver!

BACKGROUND

Please describe your company and position.

I am the Owner of Auto Tech Direct Ltd.

Describe what your company does in a single sentence.

Auto Tech Direct is a mobile mechanic service that brings the technician, tools, and equipment right to the customers home or office to service their vehicle properly and professionally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Increase brand awareness
• Increase revenue

SOLUTION

How did you find CAYK Marketing Inc.?

Referral

Why did you select CAYK Marketing Inc. over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from CAYK Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Build and promote social media accounts and advertising. 
• Design and maintain website. 
• Promoting Google ads and SEO. 
• Various other marketing services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increases in revenue were almost immediate. A huge increase in customer inquiries via phone calls and website forms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All projects and ideas were delivered usually faster than expected, even with the addition of certain things. When any issues popped up and they had to be contacted, it seemed like I was their only customer and responded right away and had all issues resolved immediately.

What was your primary form of communication with CAYK Marketing Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Definitely their customer service, friendly attitude, and ability to turn things around so quickly. Also, on the graphic design side, they have a great team that provides very unique ideas and is very quick to make any alterations.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

I don't want to say anything is perfect, but if there's a business that comes close, this is definitely it!

BACKGROUND

Please describe your company and position.

I am the Marketing & Community of a supply chain, logistics, and transport company

Describe what your company does in a single sentence.

We are Alberta's largest truck dealership, specializing in sales for new & used trucks, parts and service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Drive growth to our website
• Increase hiring results with better candidates
• Drive business to our three newest locations with Google ads

SOLUTION

How did you find CAYK Marketing Inc.?

Referral

Why did you select CAYK Marketing Inc. over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from CAYK Marketing Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Cayk team is great to work with! They have designed a new website for us, worked on blog content and social posts to link back to our home page and drive business both from social media and Google back to our website promoting our 3 newest locations to grow the business across the province.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far, the results have been positive. We have seen a large drive of traffic to our website and increase in both online parts/service requests and phone calls from their call tracking system.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The response time is good, they are on the ball with the action items they bring to the table. Once an issue or concern arises to fit our business needs, Cayk is very good at working to understand the industry and work to create the content that our customers will absorb at their level.

What was your primary form of communication with CAYK Marketing Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The depth of knowledge from Josh, Danielle and their team is amazing and they will always take the time to slow down and explain what they are doing in layman's terms to those not in the marketing field. It's been great to be able to work alongside them.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

Confirming all content is accurate prior to submitting for approval was a mistake that happened once but was quickly corrected and hasn't happened since. They take feedback very seriously.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Vitality Oral Health, a dental clinic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CAYK Marketing Inc.?

They were tasked with building a website for the dental clinic.

SOLUTION

What was the scope of their involvement?

CAYK has used WordPress to develop a five- or six-page website for us, including an about us page, a services page explaining the services we provide, and a page for referrals. They’ve also implemented a page where patients can download forms to fill out with their medical history. The website is about to go live, and we’ll continue working with CAYK on the marketing side of it.

What is the team composition?

I’ve mostly been in contact with Megan (Project Manager), who has led the project, and Joshua (Managing Partner), who initiated the whole engagement.

How did you come to work with CAYK Marketing Inc.?

We met them through a referral from a previous dentist who had worked with them. I contacted them, and we had a meeting, after which we started our partnership.

How much have you invested in them?

We’ve spent about $8,000 CAD (approximately $5,800 USD).

What is the status of this engagement?

We started working with them in January 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CAYK has done a phenomenal job developing our website. Megan took care of the copywriting and editing, saving us a lot of time. Throughout the process, she implemented a lot of great things she felt were needed for our site without asking, which was impressive. She has even ordered our business cards for us, which has been very helpful.

How did CAYK Marketing Inc. perform from a project management standpoint?

CAYK has worked quickly and delivered on time, and they’ve facilitated a straightforward and simple development process. They’ve even beaten the deadlines. We mostly communicate via email, but we’ve used Zoom a couple of times.

What did you find most impressive about them?

CAYK is responsive and professional, and they take the initiative instead of waiting for direction. Initially, I give them a general direction, but they’ve taken the initiative since. Other companies simply wait for the client, but CAYK is very proactive in showing the client what they need. Although some clients may not like that aspect, CAYK’s proactiveness has helped me figure out what I want and bring it to life.

Are there any areas they could improve?

I don’t have any negative things to say about CAYK’s work.

Do you have any advice for potential customers?

Have an idea of what you want and be flexible about it.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Northwest Tank Lines, a tank truck company servicing the oil and gas sector throughout Alberta and British Columbia, Canada. We’re a family-owned and -operated business that has been in business for over 65 years. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CAYK Marketing Inc.?

We wanted to take a different approach to our marketing, so we hired CAYK to help us market and advertise our organization focusing specifically on driver recruitment.

SOLUTION

What was the scope of their involvement?

CAYK helps us with marketing and advertising to support our driver recruitment efforts. They’re a Google Partner firm, so they’re experts in Google. Therefore, they’ve helped us with Google search optimization to increase our brand awareness and the positioning of our career applications. Moreover, they’ve redeveloped our website to create a new channel for applicants to find and apply for a job in our organization.

CAYK’s SEO techniques have included structural changes to our website, backlinking, keyword research, and content writing. Additionally, they’ve created a new branding profile and approach to our recruitment process while updating our website accordingly. On top of that, they handle our social media management, advertising, and content creation. Our social media channels include Facebook, Instagram, LinkedIn, Twitter, and YouTube.

What is the team composition?

We work directly with Josh and Danielle (Managing Partners), although Megan (Project Manager) and Dakota (Advertising Manager) also participate in all of our interactions. Moreover, we’ve been to CAYK’s office and met the rest of their team.

How did you come to work with CAYK Marketing Inc.?

When I was searching for a service provider, I looked at the different types of services a marketing company could offer. As previously mentioned, my need was fairly unique, and I wanted to focus more on a recruitment channel than on business sales and marketing. When I was submitting this review, I recognized Clutch, so that was probably one of the tools that contributed to finding different companies.

Throughout this process, I reached out to various organizations, but one of the companies that stood out to me the most was CAYK due to their instant response to my inquiry. Their responsiveness set the tone for our entire engagement. Additionally, I really liked that CAYK was a local company in Calgary, Canada, and the second generation of a family-owned organization, which is rare in their space. Those qualities align with my company’s values.

On top of that, I found it interesting that CAYK set up the engagement on a monthly renewal structure. This approach makes their mission to prove themselves as a value add to the organization every month and provide results to support that.

How much have you invested with them?

We spend around $12,000 CAD (approximately $9,000 USD) per month, so after six months, we’ve spent between $60,000–$75,000 CAD (approximately $45,000–$56,000 USD) in total. Moreover, we paid an initial fee of around $10,000.

What is the status of this engagement?

We started working together around August 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to CAYK, we now have a new channel to attract and hire more people, which is what we wanted. Thus far, we’ve seen an increase in both the quantity and quality of applicants, which was also one of our goals.

Before working with CAYK, we had a 1% quality applicant rate. However, since opening the new applicant channel, we’ve seen a tenfold improvement. On top of that, we’ve seen an improvement in other minor things, such as our website optimization, keyword research, and social media presence.

How did CAYK Marketing Inc. perform from a project management standpoint?

CAYK has been very quick, prompt, open, and honest — their entire team has been very responsive from the beginning. They’re also very data-driven, so they’re always eager to show me results and pride themselves on backing up their performance with data, which is very appealing.

Everything that CAYK has done has been within budget, and they’ve always stuck to our timelines. The fact that our engagement is ongoing is the beauty of it. CAYK always tries to be an integral part of our business, and they don’t treat it as just another project.

Most of our meetings are in person, which is very important for us. We’ve also communicated via Zoom, but their team is always willing to meet us in person. Part of CAYK’s approach is bringing cupcakes or some kind of treat to their meetings, which is a huge highlight for many of our staff. That’s how they do things, and it is an added touch that has been very well-received internally.

What did you find most impressive about them?

CAYK’s transparency is impressive, and they always follow the data. Although they have hypotheses and try different approaches, they let the data dictate where to go next. This skill is outstanding because they don’t try to make something out of anything — if the data tells them something doesn’t work, it doesn’t work.

Are there any areas they could improve?

I don’t have any constructive feedback.

Do you have any advice for potential customers?

Work with CAYK as if they were part of your organization and treat them as your marketing team.

BACKGROUND

Please describe your company and your position there.

I manage a non-profit that supports individuals with Learning Disabilities and ADHD.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CAYK Marketing Inc., and what were your goals?

We needed a new website that was simpler to navigate, had improved functionality, better SEO, a clean look and a more responsive agency. Since we support individuals with disabilities, it was very important to us that our website was designed with this population in mind.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had previously worked with someone who recommended this agency but we also shortlisted several other agencies. Deciding factors were the references we contacted, the willingness to also do in-person consultations, a very detailed outline of the process but mostly, the positive and professional team interaction established right from the beginning.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with an in-depth review of our current site which helped to inform the specifications of the new one. From there, several design iterations of a new homepage and an overall site structure were presented and decided on. A WordPress staging site was created and continually updated as various programming elements were incorporated. This allowed for timely feedback on design and functionality checks.

How many people from the vendor's team worked with you, and what were their positions?

Initially, a team of 4 or 5 including the agency's partners, were involved in the exploration and design stage. Once the design was finalized, a project manager handled the majority of the communication and occasionally, the agency's partners would also be involved.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our new website has received a lot of positive feedback from both internal and external stakeholders.

Describe their project management style, including communication tools and timeliness.

This was a very smooth working relationship in large part due to their transparency and very regular communication. There were scheduled meeting dates but a lot of email/zoom communication from the project manager as well. They provided regular progress updates on both current and future deliverables and communicated clearly and quickly on any issues.

What did you find most impressive or unique about this company?

They were very easy to work with and delivered an excellent site. They listen and take the time to explain technical aspects when necessary, so I can make informed decisions. They respected my input and made the process a collaborative effort. There were no surprises, and while very friendly, they were always professional.

Are there any areas for improvement or something they could have done differently?

No, they really have been one of the easiest agencies I have ever worked with. They are very open to feedback and working with you, so it always feels like any issues that do arise will be dealt with professionally, quickly and to your satisfaction.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of RNR Hot Tubs & Spas, a hot tub sales and service company. We have nine employees and service Calgary and its surrounding areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CAYK Marketing Inc.?

We needed help with website development, social media marketing, and advertising to attract more customers.

SOLUTION

What was the scope of their involvement?

CAYK has helped us with website development, and they’ve managed our social media advertising campaigns. Before they joined, we had a simple website, so we worked collaboratively to develop a new website from scratch.

This site serves both as a sales tool and an informational portal for our clients. On it, they can access manuals, videos, and other different resources to support their customer experience. It also has a cover order form so that when customers order products, they can be directed to our sales website and use it as an interface while we talk to them on the phone.

Over the years, we’ve challenged CAYK to integrate cutting-edge features into our site. For example, they recently added an online store, moving our site from WordPress to Shopify, making it compatible with that data set. They’ve also integrated information from our manufacturer so that our product information is readily available. Moreover, they’ve used a lot of widgets, plug-ins, and tools to create the features we need.

As for the marketing and advertising side of our engagement, CAYK has worked with us on several campaigns and ongoing tasks. Every month, we launch new promotions. Their team also runs and writes our blogs, and from those blogs, they run several micro and macro posts on social media, including Facebook, LinkedIn, and Twitter. Our monthly efforts cover about 18 different aspects of our business, so we schedule a posting calendar each month.

What is the team composition?

I work with CAYK’s entire team, which consists of around 10 people. Their team includes their owner, some developers, an ad spend manager, and a blog writer.

How did you come to work with CAYK Marketing Inc.?

I found them during a Google search and interviewed them.

How much have you invested with them?

We’ve spent over $200,000.

What is the status of this engagement?

We started working together around Q2 2014, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Over time, we’ve seen exponential growth in our website metrics, reaching up to a 300% increase in traffic and an 8% click-through rate. Additionally, CAYK is a very good financial planner — all of our marketing campaigns are showing an upward trend, and I’m getting a very good ROI.

As general feedback, the site developed by CAYK has great functionality. We’ve received very positive comments from clients regarding how easy it is to use and find information within it.

How did CAYK Marketing Inc. perform from a project management standpoint?

CAYK’s project management is excellent, and they have a very good team. They’re very responsive, effective, and easy to work with; I simply send them an email, and they get the work done.

What did you find most impressive about them?

CAYK is very analytical, consistent, and knowledgeable, which makes them stand out from their competitors. Additionally, they have a very good protocol for taking action. I’ve worked with other companies, but their work isn’t as consistent as CAYK’s. Working with CAYK, we’ve seen consistent growth in our metrics year after year.

Are there any areas they could improve?

It would be great if CAYK integrated different social media abilities into their offering. They’re very good at what they do, but they’re hesitant to evolve and work on new platforms.