CAYK Marketing Inc.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Dalan Animal Health

Describe what your company does in a single sentence.

We bring sustainable animal health solutions to underserved species like honeybees and shrimp. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Build brand awareness
• Drive revenue
• Educate beekeepers on Dalan's technology

SOLUTION

How did you find CAYK Marketing Inc.?

Referral

Why did you select CAYK Marketing Inc. over others?

• Pricing fit our budget
• Referred to me

How many teammates from CAYK Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Consult on strategy, creative, analytics goals, and performance tracking for digital ads
2. Website design and development: Basic Marketing Website
3. SEO Starter 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website 
  • New users to site +260%
  • Engaged sessions +155% 
  • Key conversions +61%
  • Conversion rate +1456%
• Meta ads 
  • Clicks +30%
  • CTR +53% 
  • Conversions +229%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team was very prompt in providing deliverables when promised. With questions about the data, they took the time to explain and presented it in a different format if needed. They were very attentive to our needs and checked in frequently. 

What was your primary form of communication with CAYK Marketing Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness to learn and be adaptable was outstanding. We asked them to help us reach beekeepers, a unique demographic that is historically difficult to reach via social media and digital tools. In addition, our product was novel and this required research on CAYK's end to understand how and why it works. CAYK took on the challenge and it was clear they spent time learning about the product and how beekeepers think, and creating new pathways to reach this unique audience. 

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

None! 

BACKGROUND

Introduce your business and what you do there.

I’m the president of Peden Safety Consulting. We do occupational health and safety consulting work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CAYK Marketing Inc.?

We hired CAYK Marketing Inc. to help us with our online marketing needs. 

SOLUTION

What was the scope of their involvement?

CAYK Marketing Inc. helped us set up online marketing campaigns on Instagram and Google. They also updated our website to function better and added backlinks to it. They did this via WordPress since we were with GoDaddy. Their members created ads, too.

What is the team composition?

We worked with around 6–7 teammates from CAYK Marketing Inc., including Josh (Owner), Megan (Project Manager), and Daniela (Content Marketing Coordinator). A web designer and a couple of other teammates were also involved in the project. 

How did you come to work with CAYK Marketing Inc.?

We found CAYK Marketing Inc. through Google. We didn’t use them then, but we contacted them again after a couple of years and started engaging with them.

How much have you invested with them?

Our investment was around $30,000 CAD (approximately $22,000 USD). 

What is the status of this engagement?

The project lasted from December 2023–May 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw a large increase in website traffic and inquiries about our work. Around 30%–50% of that traffic turned into actual customers. Overall, CAYK Marketing Inc.’s quality of work was great.

How did CAYK Marketing Inc. perform from a project management standpoint?

They met our timeline and budget requirements. To communicate, we used email and Google Meet. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Megan, Daniela, and Josh were excellent.

What did you find most impressive about them?

Overall, I was impressed with their ability to deliver on what they said. They told us that achieving our goals wouldn’t be a problem. We were a little skeptical, but they delivered. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Be prepared for growth because CAYK Marketing Inc. is great at it.

BACKGROUND

Please describe your company and position.

I am the Director of Sales & Marketing of Streamline Automation Ltd.

Describe what your company does in a single sentence.

Manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Digital Strategy
• Social Media Marketing
• Search Engine Optimization
• Web Design

SOLUTION

How did you find CAYK Marketing Inc.?

Online Search

Why did you select CAYK Marketing Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from CAYK Marketing Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Streamline Automation hired CAYK Marketing Inc. to manage various areas of marketing including website development, SEO, content development and social media management, graphic design, and email marketing campaigns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of this project, our web presence has increased exponentially. We have also increased web traffic, social content and generation on a regular basis. Regularly scheduled account planning sessions have allowed us to create a strong relationship where suggestions from the CAYK Marketing Inc team resonate and make sense for our business, creating a sense of community between our companies resulting in high quality work. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CAYK Marketing Inc continiously exeeds expections with regards to projects and tasks requested of them. We can't recall a single project being overdue, or not meeting expectations and the team religiously proves they are willing to put in the time and dedication to get a project done to the desired level and show great workmanship along the way. The team isn't afraid to ask questions, and discuss ideas and solutions and it allows projects to run very smoothly.

What was your primary form of communication with CAYK Marketing Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

CAYK Marketing Inc's culture is representative in the work they put forth. Social strategies are creative, content is unique, and ideas are discussed on a regular basis to allow for ideas to move freely between our companies. This is a very unique approach in that their culture not only makes it easy and effortless to work alongside them in a partnership but has created a feeling of their business being an extension of our own. The team is extremely knowledgable and approachable, and our relationship has always felt like a collaborative effort which is very rare. 

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

We have been extremely pleased with CAYK Marketing Inc since the start of our relationship and we forsee that to continue for years to come! 

BACKGROUND

Please describe your company and position.

I am the Founder

Describe what your company does in a single sentence.

Law Office

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Legal Marketing
• Business Strategy
• Online presence

SOLUTION

How did you find CAYK Marketing Inc.?

Online Search

Why did you select CAYK Marketing Inc. over others?

Great culture fit

How many teammates from CAYK Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CAYK was engaged to create, manage, and assist with our online presence as well as online marketing strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had an increease in online traffic as well as being able to expand our reach. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All delieverables were made on time, any concerns were addressed either the same day or within a reasonable amount of time. There is a dedicated individual just address client concerns. Having one point of contact liaise between the entire team has been extremeley helpful. 

What was your primary form of communication with CAYK Marketing Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Their adaptability is impressive. While startegies are identified and agreed upon, CAYK was able to adapt after implementation. As online makreting may be dynamic we were never left behind, if an issue arose it was identified and addressed immediatley.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

To be blunt no. CAYK and the team are receptive to feedback and will have the discussion. CAYK does a really good job in explaining the concepts that those unintitiated in the industry may not fully comprehend. So while someone may feel that their approach is not what they want, CAYK explains why their approach is better. 

BACKGROUND

Please describe your company and position.

I am the VP of SPS West

Describe what your company does in a single sentence.

To guide customers in selecting optimal industrial engineered solutions with trusted expertise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Maintain Website
• SEO
• Email Campaigns
• Google Ad Management
• Analytics

SOLUTION

How did you find CAYK Marketing Inc.?

Online Search

Why did you select CAYK Marketing Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from CAYK Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• CAYK Care Basics Plan 
• SEO 
• Email Campaigns 
• Newsletters Written, Designed and Implemented in Zoho 
• Google Ads Advanced 
• A/B Split Testing Services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Monthly progress with favourable trends

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CAYK effectively organized tasks, allocated resources, and maintained clear communication channels. They consistently met deadlines and delivered items on time, demonstrating their commitment to timeliness and efficiency. Additionally, they were responsive to our needs, addressing any concerns promptly and implementing necessary changes to ensure satisfaction throughout the project.

What was your primary form of communication with CAYK Marketing Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

CAYK’s commitment to integrity, clear communication, positivity, appreciation, and intelligence was evident in every interaction and aspect of their work. This alignment not only fostered a strong sense of trust and collaboration but also ensured that their contributions were not only effective but also resonated deeply with our organizational ethos. 

Their dedication to these shared principles truly set them apart and made working with them a uniquely enriching experience.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

CAYK Marketing Inc. has shown strong performance overall, and like any organization, there are continual opportunities for refinement and evolution in the future.

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Manager of Timbertown Building Centre Ltd.

Describe what your company does in a single sentence.

TimberTown Building Centre Ltd. provides pro-level service with unbeatable prices on floors, decks, fences, doors and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Increased Web Traffic
• Increased Goal Conversion
• Increased Sales

SOLUTION

How did you find CAYK Marketing Inc.?

• Referral
• Other

Why did you select CAYK Marketing Inc. over others?

• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from CAYK Marketing Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CAYK was hired in early 2013 to assist with a complete overhaul of TimberTown's website. This included SEO optimization for all pages, content writing, UX/UI assistance, mobile optimization, content strategy, social media strategy, and all web design services. 

Post-launch, CAYK was contracted to manage ongoing SEO and AD Word management, as well as to write additional content for blogging/social media. Through the years CAYK continued to provide monthly reporting on website performance, provided recommendations and assistance, and were key in implementing new features as trends in analytics and UX changed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increase in web traffic and searchability. Before our work with CAYK our website was barely functional and had almost no organic search results. After working with CAYK to optimize our website and manage our AdWords, our traffic went through the roof and we were able not only to start setting measurable goals but to start exceeding them as well. 

Though there isn't any firm data available, anecdotally the shift from the website we had before to what CAYK provided + their continued assistance had a significant increase on our profits.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CAYK has always been swift to reply to all queries, large or small. Their team has always been professional and knowledgeable, and deadlines were always met on time. Additionally, CAYK would commonly provide insights and suggestions on ways to stay ahead of trends and adapt to changing web demands before our team even thought to reach out.

What was your primary form of communication with CAYK Marketing Inc.?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The CAYK Marketing Inc. team is the perfect mixture of professional, down-to-earth, and knowledgeable. From my experience, it's rare to get all three at one company and across all of their employees, but certainly, this team both met and exceeded all of my expectations during the entire tenure of our working relationship.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

Honestly, not a thing.

BACKGROUND

Please describe your company and position.

I am the Vice President of the company

Describe what your company does in a single sentence.

We're a successful, award-winning Calgary based staffing and recruitment agency specializing in the placement of candidates on a temporary, contract or permanent basis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Increase Client Calls
• Increase Client Calls
• Increase Client Calls

SOLUTION

How did you find CAYK Marketing Inc.?

Online Search

Why did you select CAYK Marketing Inc. over others?

• Close to my geographic location
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Essentially CAYK is running our SEO and SEM (Adwords) program, creating content for our Blogs as well as design and maintenance for our website. Social Media - design and posting of all material. In addition to this they have designed our print literature.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our goal was to increase client interest in us by making us more visible. -essentially make our phone ring and we can take it from there. We track all calls and web inquires and can confirm that our site is the catalyst for this action.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items are delivered on time and are accurate.

What was your primary form of communication with CAYK Marketing Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Basically, they do what they promise to do, which sounds easy but is hard for many companies to follow through.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

No, any issues that we may have had are sorted out quickly, having said that we have not really any problems to speak of.

BACKGROUND

Please describe your company and position.

I am the Owner/President of Smith Bros. Floors Ltd.

Describe what your company does in a single sentence.

Flooring retail/contractor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?
We have used CAYK since we started with them in 2007. They have built several iterations of our website, smithbrosfloors.com, over the years. We currently work with them on an ongoing basis for varying marketing services, including SEO, advertising management, and consulting, which have helped us grow our business. We are extremely satisfied with their level of knowledge and the quality of their service.

SOLUTION

How did you find CAYK Marketing Inc.?

Referral

Why did you select CAYK Marketing Inc. over others?

Company values aligned

How many teammates from CAYK Marketing Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the past 16 years, we have taken many steps to improve our website resulting in a highly popular, easy to use platform that now generates unique PDF receipts for our customers. The website has also been instrumental in facilitating deliveries, making in an invaluable asset to our business. Our services include Google ads, Twitter ads and posts, Facebook ads and remarking ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had one of our best years ever for sales in 2022, with the highest months being July through October.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can always reach CAYK through phone, email or even text and I truly appreciate their accessibility. Their communication is top notch and they always respond promptly. Items were delivered in a timely manner.

What was your primary form of communication with CAYK Marketing Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're a one-stop shop for web development and marketing, and they can adapt to seemingly any request.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

Nothing. When I've had questions or things I felt needed to be discussed, the CAYK team has always been available to em and happy to make things the best experience possible.

BACKGROUND

Please describe your company and position.

I am the General Manager of Glamping Resorts Ltd

Describe what your company does in a single sentence.

Glamping Resorts offers premium overnight camping accommodations in western Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CAYK Marketing Inc. to accomplish?

• Increase market visibility
• Provide consistent, clear messaging

SOLUTION

How did you find CAYK Marketing Inc.?

Online Search

Why did you select CAYK Marketing Inc. over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from CAYK Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged CAYK to design, implement, and oversee our marketing efforts in all areas. This included the design of a new website to increase conversion rates to industry average or better, revamp of social media channels including all branded and curated content, increase customer engagement, design print advertising assets, and generate promotional material in the area of email marketing and TV. Key completed deliverables include:

• website launch within 8 weeks of contract signing
• new social media channel banners and logo implementation within 2 weeks of contract signing
• print ad design within 4 weeks of signing
• first email marketing campaign within 6 weeks of contract signing
• television feature - a first for our company - within 6 months.

Key ongoing deliverables include:

• website conversion rate drastic increase shortly after new website launch and continued growth in that area
• increasing "follow" count on social media
• regular SEO-friendly blog posts
• ongoing email marketing campaigns
• regular data analysis and updates or recommendations to messaging, targeting, or content to reflect analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion rate tracking (website) - baseline historical performance, progress is indicated through increase, success is indicated through reaching or exceeding industry average
• Email marketing - baseline historical performance, progress is indicated through increase in open and CTR, success is indicated through reaching or exceeding industry average
• Digital identity - baseline historical assets, success is indicated through creating and maintaining consistency of message, assets, and voice
• Digital marketing - baseline historical performance, progress is indicated through increase in brand awareness and visibility in target markets and related revenue, success is indicated through meeting or exceeding company ROI goals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CAYK has consistently been on time with deliverables and updates where deliverables are longer term. The team we are working with have been proactive in determining new outlets for us, and very open to discussion and changes when requested.

Analytics have informed the majority of the decisions, with some leeway for creative and out of the box thinking that has so far proven to be extremely effective. We have regular communication and touchbase moments, and larger meetings when necessary to plan, review results, and adapt where necessary.

What was your primary form of communication with CAYK Marketing Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

The genuine excitement for our project and passion for what they do is what impressed us most about CAYK. The entire team is engaged and great to work with, often offering unique solutions based in their expertise that we would not have come to on our own. It is also apparent that the entire CAYK crew enjoys working together, which increases our confidence that everyone is working towards the same goal.

Are there any areas for improvement or something CAYK Marketing Inc. could have done differently?

I can't think of any examples of instances where CAYK did not deliver!