CAYK Marketing Inc.

Introduce your business and what you do there.

I’m the owner of Vitality Oral Health, a dental clinic.

What challenge were you trying to address with CAYK Marketing Inc.?

They were tasked with building a website for the dental clinic.

What was the scope of their involvement?

CAYK has used WordPress to develop a five- or six-page website for us, including an about us page, a services page explaining the services we provide, and a page for referrals. They’ve also implemented a page where patients can download forms to fill out with their medical history. The website is about to go live, and we’ll continue working with CAYK on the marketing side of it.

What is the team composition?

I’ve mostly been in contact with Megan (Project Manager), who has led the project, and Joshua (Managing Partner), who initiated the whole engagement.

How did you come to work with CAYK Marketing Inc.?

We met them through a referral from a previous dentist who had worked with them. I contacted them, and we had a meeting, after which we started our partnership.

How much have you invested in them?

We’ve spent about $8,000 CAD (approximately $5,800 USD).

What is the status of this engagement?

We started working with them in January 2023, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

CAYK has done a phenomenal job developing our website. Megan took care of the copywriting and editing, saving us a lot of time. Throughout the process, she implemented a lot of great things she felt were needed for our site without asking, which was impressive. She has even ordered our business cards for us, which has been very helpful.

How did CAYK Marketing Inc. perform from a project management standpoint?

CAYK has worked quickly and delivered on time, and they’ve facilitated a straightforward and simple development process. They’ve even beaten the deadlines. We mostly communicate via email, but we’ve used Zoom a couple of times.

What did you find most impressive about them?

CAYK is responsive and professional, and they take the initiative instead of waiting for direction. Initially, I give them a general direction, but they’ve taken the initiative since. Other companies simply wait for the client, but CAYK is very proactive in showing the client what they need. Although some clients may not like that aspect, CAYK’s proactiveness has helped me figure out what I want and bring it to life.

Are there any areas they could improve?

I don’t have any negative things to say about CAYK’s work.

Do you have any advice for potential customers?

Have an idea of what you want and be flexible about it.

Introduce your business and what you do there.

I’m the president of Northwest Tank Lines, a tank truck company servicing the oil and gas sector throughout Alberta and British Columbia, Canada. We’re a family-owned and -operated business that has been in business for over 65 years. 

What challenge were you trying to address with CAYK Marketing Inc.?

We wanted to take a different approach to our marketing, so we hired CAYK to help us market and advertise our organization focusing specifically on driver recruitment.

What was the scope of their involvement?

CAYK helps us with marketing and advertising to support our driver recruitment efforts. They’re a Google Partner firm, so they’re experts in Google. Therefore, they’ve helped us with Google search optimization to increase our brand awareness and the positioning of our career applications. Moreover, they’ve redeveloped our website to create a new channel for applicants to find and apply for a job in our organization.

CAYK’s SEO techniques have included structural changes to our website, backlinking, keyword research, and content writing. Additionally, they’ve created a new branding profile and approach to our recruitment process while updating our website accordingly. On top of that, they handle our social media management, advertising, and content creation. Our social media channels include Facebook, Instagram, LinkedIn, Twitter, and YouTube.

What is the team composition?

We work directly with Josh and Danielle (Managing Partners), although Megan (Project Manager) and Dakota (Advertising Manager) also participate in all of our interactions. Moreover, we’ve been to CAYK’s office and met the rest of their team.

How did you come to work with CAYK Marketing Inc.?

When I was searching for a service provider, I looked at the different types of services a marketing company could offer. As previously mentioned, my need was fairly unique, and I wanted to focus more on a recruitment channel than on business sales and marketing. When I was submitting this review, I recognized Clutch, so that was probably one of the tools that contributed to finding different companies.

Throughout this process, I reached out to various organizations, but one of the companies that stood out to me the most was CAYK due to their instant response to my inquiry. Their responsiveness set the tone for our entire engagement. Additionally, I really liked that CAYK was a local company in Calgary, Canada, and the second generation of a family-owned organization, which is rare in their space. Those qualities align with my company’s values.

On top of that, I found it interesting that CAYK set up the engagement on a monthly renewal structure. This approach makes their mission to prove themselves as a value add to the organization every month and provide results to support that.

How much have you invested with them?

We spend around $12,000 CAD (approximately $9,000 USD) per month, so after six months, we’ve spent between $60,000–$75,000 CAD (approximately $45,000–$56,000 USD) in total. Moreover, we paid an initial fee of around $10,000.

What is the status of this engagement?

We started working together around August 2022, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to CAYK, we now have a new channel to attract and hire more people, which is what we wanted. Thus far, we’ve seen an increase in both the quantity and quality of applicants, which was also one of our goals.

Before working with CAYK, we had a 1% quality applicant rate. However, since opening the new applicant channel, we’ve seen a tenfold improvement. On top of that, we’ve seen an improvement in other minor things, such as our website optimization, keyword research, and social media presence.

How did CAYK Marketing Inc. perform from a project management standpoint?

CAYK has been very quick, prompt, open, and honest — their entire team has been very responsive from the beginning. They’re also very data-driven, so they’re always eager to show me results and pride themselves on backing up their performance with data, which is very appealing.

Everything that CAYK has done has been within budget, and they’ve always stuck to our timelines. The fact that our engagement is ongoing is the beauty of it. CAYK always tries to be an integral part of our business, and they don’t treat it as just another project.

Most of our meetings are in person, which is very important for us. We’ve also communicated via Zoom, but their team is always willing to meet us in person. Part of CAYK’s approach is bringing cupcakes or some kind of treat to their meetings, which is a huge highlight for many of our staff. That’s how they do things, and it is an added touch that has been very well-received internally.

What did you find most impressive about them?

CAYK’s transparency is impressive, and they always follow the data. Although they have hypotheses and try different approaches, they let the data dictate where to go next. This skill is outstanding because they don’t try to make something out of anything — if the data tells them something doesn’t work, it doesn’t work.

Are there any areas they could improve?

I don’t have any constructive feedback.

Do you have any advice for potential customers?

Work with CAYK as if they were part of your organization and treat them as your marketing team.

Please describe your company and your position there.

I manage a non-profit that supports individuals with Learning Disabilities and ADHD.

For what projects/services did your company hire CAYK Marketing Inc., and what were your goals?

We needed a new website that was simpler to navigate, had improved functionality, better SEO, a clean look and a more responsive agency. Since we support individuals with disabilities, it was very important to us that our website was designed with this population in mind.

How did you select this vendor and what were the deciding factors?

I had previously worked with someone who recommended this agency but we also shortlisted several other agencies. Deciding factors were the references we contacted, the willingness to also do in-person consultations, a very detailed outline of the process but mostly, the positive and professional team interaction established right from the beginning.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with an in-depth review of our current site which helped to inform the specifications of the new one. From there, several design iterations of a new homepage and an overall site structure were presented and decided on. A WordPress staging site was created and continually updated as various programming elements were incorporated. This allowed for timely feedback on design and functionality checks.

How many people from the vendor's team worked with you, and what were their positions?

Initially, a team of 4 or 5 including the agency's partners, were involved in the exploration and design stage. Once the design was finalized, a project manager handled the majority of the communication and occasionally, the agency's partners would also be involved.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our new website has received a lot of positive feedback from both internal and external stakeholders.

Describe their project management style, including communication tools and timeliness.

This was a very smooth working relationship in large part due to their transparency and very regular communication. There were scheduled meeting dates but a lot of email/zoom communication from the project manager as well. They provided regular progress updates on both current and future deliverables and communicated clearly and quickly on any issues.

What did you find most impressive or unique about this company?

They were very easy to work with and delivered an excellent site. They listen and take the time to explain technical aspects when necessary, so I can make informed decisions. They respected my input and made the process a collaborative effort. There were no surprises, and while very friendly, they were always professional.

Are there any areas for improvement or something they could have done differently?

No, they really have been one of the easiest agencies I have ever worked with. They are very open to feedback and working with you, so it always feels like any issues that do arise will be dealt with professionally, quickly and to your satisfaction.

Introduce your business and what you do there.

I’m the owner of RNR Hot Tubs & Spas, a hot tub sales and service company. We have nine employees and service Calgary and its surrounding areas.

What challenge were you trying to address with CAYK Marketing Inc.?

We needed help with website development, social media marketing, and advertising to attract more customers.

What was the scope of their involvement?

CAYK has helped us with website development, and they’ve managed our social media advertising campaigns. Before they joined, we had a simple website, so we worked collaboratively to develop a new website from scratch.

This site serves both as a sales tool and an informational portal for our clients. On it, they can access manuals, videos, and other different resources to support their customer experience. It also has a cover order form so that when customers order products, they can be directed to our sales website and use it as an interface while we talk to them on the phone.

Over the years, we’ve challenged CAYK to integrate cutting-edge features into our site. For example, they recently added an online store, moving our site from WordPress to Shopify, making it compatible with that data set. They’ve also integrated information from our manufacturer so that our product information is readily available. Moreover, they’ve used a lot of widgets, plug-ins, and tools to create the features we need.

As for the marketing and advertising side of our engagement, CAYK has worked with us on several campaigns and ongoing tasks. Every month, we launch new promotions. Their team also runs and writes our blogs, and from those blogs, they run several micro and macro posts on social media, including Facebook, LinkedIn, and Twitter. Our monthly efforts cover about 18 different aspects of our business, so we schedule a posting calendar each month.

What is the team composition?

I work with CAYK’s entire team, which consists of around 10 people. Their team includes their owner, some developers, an ad spend manager, and a blog writer.

How did you come to work with CAYK Marketing Inc.?

I found them during a Google search and interviewed them.

How much have you invested with them?

We’ve spent over $200,000.

What is the status of this engagement?

We started working together around Q2 2014, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Over time, we’ve seen exponential growth in our website metrics, reaching up to a 300% increase in traffic and an 8% click-through rate. Additionally, CAYK is a very good financial planner — all of our marketing campaigns are showing an upward trend, and I’m getting a very good ROI.

As general feedback, the site developed by CAYK has great functionality. We’ve received very positive comments from clients regarding how easy it is to use and find information within it.

How did CAYK Marketing Inc. perform from a project management standpoint?

CAYK’s project management is excellent, and they have a very good team. They’re very responsive, effective, and easy to work with; I simply send them an email, and they get the work done.

What did you find most impressive about them?

CAYK is very analytical, consistent, and knowledgeable, which makes them stand out from their competitors. Additionally, they have a very good protocol for taking action. I’ve worked with other companies, but their work isn’t as consistent as CAYK’s. Working with CAYK, we’ve seen consistent growth in our metrics year after year.

Are there any areas they could improve?

It would be great if CAYK integrated different social media abilities into their offering. They’re very good at what they do, but they’re hesitant to evolve and work on new platforms.

Please describe your company and your position there.

I am co-owner of our company. We sell bulk landscape supplies to homeowners and contractors.

For what projects/services did your company hire CAYK Marketing Inc., and what were your goals?

We have used CAYK since we started in 2009. They created our website soilkings.com and we use them in an ongoing fashion to host the website, maintain it, and do a variety of digital marketing services for us including SEO all of which they are very good at. We are very happy with their knowledge and their service.

How did you select this vendor and what were the deciding factors?

I was referred to them by a friend in 2009. I met with Josh and David and decided right away to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

There were many steps along the last 13 years but now we have a very popular, easy to navigate functional website that also creates and very unique PDF receipt for the customer and for us to use to make deliveries that is extremely helpful to our business. Digital marketing including google ads, twitter ads/posts, facebook ads, remarketing ads are all part of the service.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with everyone at CAYK and I really like that Josh and Danielle who are managing partners are accessible to me if I need them.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had our best year ever for sales in 2022 and our highest months for sales in July, August, Sept, and October ever.

How effective was the workflow between your team and theirs?

CAYK is always reachable by phone or email even text and I really appreciate that. They communicate well and they always get back to you.

What did you find most impressive or unique about this company?

They are a one-stop-shop for anything to do with websites or marketing websites and they can adapt to seemingly any request.

Are there any areas for improvement or something they could have done differently?

In the past sometimes my requests got lost in the shuffle but that has been corrected.

Introduce your business and what you do there.

I’m the VP of an online education platform; we offer distance and home education programs.

What challenge were you trying to address with CAYK Marketing Inc.?

We wanted to track potential students for our school.

What was the scope of their involvement?

CAYK Marketing Inc. built a website from scratch and is currently doing digital marketing for us. Their efforts include SEO, PPC, and social media marketing.

What is the team composition?

Over the years, I’ve worked with Dave (Former President), Josh (Wizard of Light Bulb Moments), Danielle (Boss Lady), Dakota (Operations Overlord), and maintenance staff.

How did you come to work with CAYK Marketing Inc.?

We found them through a Google search.

How much have you invested in them?

We’ve spent around $320,000 CAD (approximately $256,000 USD) with them so far.

What is the status of this engagement?

We started working together in February 2008, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their work, we’ve increased our click-through rates, website traffic, and lead generation — we immediately saw a difference through their numbers. We’ve also noticed a dramatic increase in enrollments, which we build on every year.

How did CAYK Marketing Inc. perform from a project management standpoint?

Their project management is five stars; they’re very prompt, which I appreciate because it helps us move forward. In terms of communication and tools, we use Zoom, Google Meet, emails, phone calls, and meetings. They also share statistics and reports through a project management platform.

What did you find most impressive about them?

They’re very responsive to our needs, and it became more than a business relationship. Their team is also very honest and upfront because there’s never been something hidden — I trust them.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — we’re very happy working with them, and they’re great to work with.

Do you have any advice for potential customers?

Expect promptness, honesty, and an upfront approach from them — they’ll do a great job for you.

Introduce your business and what you do there.

I’m the CEO of 1st Quality Safety Consulting, an occupational health and safety consulting company.

What challenge were you trying to address with CAYK Marketing Inc.?

We needed help with marketing and advertising.

What was the scope of their involvement?

CAYK Marketing Inc. handles all our social media, including our Facebook, LinkedIn, Instagram, and Twitter. They’re also redesigning our website. When we started, we managed it ourselves on GoDaddy, but they’ve switched it over to WordPress. The main thing we wanted for the website was to look professional. They’ve taken everything under their wing, including UX/UI design. Now, CAYK Marketing Inc. keeps up the site.

The team also creates content and sends it over to review it. Sometimes we make changes here and there, but whenever they send something, it’s pretty on the spot on what we require. When we onboarded them, we had a good discussion on our services. From there, they’ve come up with the content on their own.

Additionally, we’re enrolled in Google Ads, and they encompass all the services we offer, including all the keywords they have.

What is the team composition?

We work with approximately six people; they’re all assigned different aspects of the project. We have content and social media managers, writers, and an ad specialist.

How did you come to work with CAYK Marketing Inc.?

We searched on Google for a Calgary marketing company. One of the main reasons we hired them was because we weren’t well-versed in all the technical aspects behind websites.

How much have you invested with them?

We’ve invested under $10,000 CAD (approximately $8,000 USD); it’s about $2,000 CAD (approximately $2,000 USD) per month for the bronze package. Additionally, we’re also paying $5,000 CAD (approximately $4,000 USD) to redesign the website.

What is the status of this engagement?

We started working with them in October 2021, and our relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped us redefine our business process. When we first started with them, they helped us create monthly tiered packages to obtain recurring revenue clients. 

Moreover, we’ve been quite impressed with the campaigns they’ve put together for our Google Ads. From time to time, we go into Google and search for safety consulting in Alberta and Calgary, and more often than not, our ads pop up at the top of the page.

Last week, we noticed that the contact form inquiries weren’t coming through because of a glitch in the system. However, we reached out to the team, and they got everything fixed right away. When there are any deficiencies, they fix them, explain what went on, and make sure it doesn’t happen again.

In general, they’ve exceeded our expectations. When I started the business, I knew I’d have to do a lot of marketing, but that knowledge was out of my realm. CAYK Marketing Inc. has lifted an enormous weight off my shoulders, and I can just give everything to them without worrying about it.

How did CAYK Marketing Inc. perform from a project management standpoint?

Everything’s been within budget, and all the deliverables have been on schedule. We generally communicate through emails. However, if either of us needs to address something urgently, we do a phone call. Also, we randomly reach out via hone to ask how’s everything going.

What did you find most impressive about them?

Their communication is their strong point. They’re always right there, whether it’s on email or phone call, and it gives us peace of mind to know they’re always there.

Are there any areas they could improve?

Although there’s always room for improvement, I can’t think of anything off the top of my head.

Do you have any advice for potential customers?

CAYK Marketing Inc. has given me complete peace of mind. Their marketing strategies have allowed me to take my business full-time; they’ve shown that it’s possible to create the revenue that I need.

Introduce your business and what you do there.

I’m the former director of innovation for Phoenix Advertising Group, an advertising agency.

What challenge were you trying to address with CAYK Marketing Inc.?

We needed to get better performance out of our digital marketing campaigns and training on digital marketing activities such as paid advertising and SEO.

What was the scope of their involvement?

CAYK Marketing executed a paid online advertising campaign with the creative materials we supplied. They also provided analytics on the business results of the campaign; they set up a sophisticated analytics measurement system. 

As for SEO training, they built a program for our staff who’d never done SEO before. They worked closely with our team on keyword research. Through a 12-month engagement, CAYK Marketing helped us build an SEO department. 

What is the team composition?

I’ve worked with Joshua (Managing Partner), Danielle (Business Owner), and the client success manager.

How did you come to work with CAYK Marketing Inc.?

We found them through a referral.

How much have you invested with them?

By the time I left the company, we’d spent close to $100,000 CAD (approximately $78,000 USD).

What is the status of this engagement?

We started working together in 2017. Although I left the company, I still have an ongoing business relationship with CAYK Marketing.

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to the advertising campaign CAYK Marketing executed, the company saw a 20% increase in revenue. As for SEO, we saw a 50% increase in first-page rankings for many of our keywords. 

How did CAYK Marketing Inc. perform from a project management standpoint?

They’re really good at project management; they’re very process-oriented. I have open and honest communication with them through Google Meet, email, and phone calls. 

At my former company, they held us accountable to deadlines. While many other agencies put the onus on the client to move things ahead, CAYK Marketing took the bull by the horns and made sure we were all in line and got them what they needed when they needed it. 

What did you find most impressive about them?

CAYK Marketing knows digital marketing and analytics better than anybody I’ve ever met.

Are there any areas they could improve?

No. If we have any challenges, we address them immediately. 

Do you have any advice for potential customers?

If you’re looking for data-driven digital marketing, there’s no other shop to go to but CAYK Marketing.

Introduce your business and what you do there.

I’m the operations manager of an air purification manufacturer in Calgary, Canada.

What challenge were you trying to address with CAYK Marketing Inc.?

We’ve been competing with other air purification companies, especially during the COVID-19 pandemic. We hired CAYK Marketing Inc. to provide overall marketing help.

What was the scope of their involvement?

CAYK Marketing Inc. helps us manage social media posts and advertising, Google Ads, SEO, graphic design, presentation pieces, articles, and other content. They’ve also redesigned our website. 

We’re primarily a B2B company, so our marketing materials tend to be very technical. We typically give them a concept, market, or event and ask them to create materials, adjust our site design, or adjust an ad campaign. For example, they helped with a campaign advertising that our unit had gotten COVID-19 testing capability.

What is the team composition?

We have an account manager with CAYK Marketing Inc., but we work with their entire team, and everyone attends our calls. We primarily work with their president and managing partner.

How did you come to work with CAYK Marketing Inc.?

We found them online while looking for an agency. We set up a call and ended up choosing CAYK Marketing Inc. over a few other agencies.

How much have you invested with them?

We’ve invested $100,000–$200,000 CAD (approximately $117,000-$156,000) with CAYK Marketing Inc. 

What is the status of this engagement?

We began this ongoing engagement in June 2020.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve noticed that our page is easier to find on Google, and we’ve noticed more traffic to our website, which looks and flows much better. People have called us saying that they saw our ads on websites. Overall, our marketing materials have increased in quality and we’ve seen a huge improvement in the brand’s look.

How did CAYK Marketing Inc. perform from a project management standpoint?

We’re resistant to using project management tools, so we just hold weekly meetings with CAYK Marketing Inc. Their team is always accessible to us via Google Meet, Google Suite, phone, and email.

What did you find most impressive about them?

I like that CAYK Marketing Inc. is a full-service agency, which makes them an easy one-stop shop for us. We can ask them to do anything for us, and they’ll deliver.

Are there any areas they could improve?

The only thing I would say they could do differently is to provide more strategy — but otherwise, we’re very happy with them.

Do you have any advice for potential customers?

Use CAYK Marketing Inc. for everything. Trust them and take advantage of all the services they offer.

Introduce your business and what you do there.

I’m the general manager and founder of Shedpoint, a coworking and warehousing facility in Calgary, Canada. We offer real estate and business support services to e-commerce companies and innovative industrial businesses.

What challenge were you trying to address with CAYK Marketing Inc.?

We hired CAYK Marketing Inc. to help us create our entire digital presence. Our goal was to generate impressions and get more prospects to tour our facility, ultimately bringing more members into our real estate facilities.

What was the scope of their involvement?

I explained our goals to CAYK Marketing Inc. In the first iteration of our online presence, they built our website from scratch and set up Google Ads.

Next, they set up our online presence on Google, Facebook, Instagram, and other channels, setting our advertising strategy across all platforms. They conducted keyword research, SEO, and content marketing. They wrote blog posts and created design and marketing materials. After the first iteration, we shifted to continuous keyword optimization and strategies based on the first few months of performance.

What is the team composition?

Josh (Managing Partner) was our main point of contact during the initial stages, and he has always been part of our monthly check-ins. I’ve had direct contact with multiple facets of the organization: their web development lead, design team, SEO and advertising team, and content marketing specialist.

How did you come to work with CAYK Marketing Inc.?

I searched online for local digital marketing partners, casting a wide net to find the right digital partner for our business. We met with 5–6 different companies, but we loved CAYK Marketing Inc. because their team had good experience and a great portfolio.

How much have you invested with them?

We’ve invested $40,000 CAD (approximately $31,000 USD).

What is the status of this engagement?

We started working with CAYK Marketing Inc. in August 2021, and the partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They’ve increased our impressions by at least tenfold across all platforms. Our facility is now at 100% occupancy, and we have a long waitlist. We opened for business just six months ago, so these are almost unthinkable results.

CAYK Marketing Inc. has done a fabulous job of getting people in the door, exceeding our target metrics for generating tours by more than 50%. Given our budget, they’ve far exceeded our expectations.

How did CAYK Marketing Inc. perform from a project management standpoint?

CAYK Marketing Inc. has stayed right on budget and schedule throughout the engagement. Their communication is solid — we coordinate via email, Slack, and phone calls.

We have a certain number of hours as part of our consulting arrangement, and I direct them on how to use those hours. If I don’t use all of those hours, I lose them — but they’ve taken the initiative a few times to look very thoughtfully at our marketing and do creative work during that extra time. They’re always optimizing, which has been great.

What did you find most impressive about them?

They’ve treated this partnership like it’s more than a mere business exchange. They’ve treated our business as their own, and they’ve always gone the extra mile.

CAYK Marketing Inc. has felt like our company’s marketing department, not a traditional dollars-for-hours consultancy. They’ve taken a vested interest in what we do, trying to learn more about our business and identify things that I miss. They’ve done some really cool things with our digital marketing and branding.

Are there any areas they could improve?

Some of the blog posts that they wrote for us seemed just a little uninspired, so maybe they could spend a little time making blog posts more communicative and less like cookie-cutter SEO. Sometimes the posts read like the goal was to jam in as many keywords as possible, which detracted from the substance of the messaging. That’s the only real complaint I’ve had throughout the whole engagement.

Do you have any advice for potential customers?

I recommend working with CAYK Marketing Inc — and I've recommended them to others several times. Invest yourself in the partnership and get them invested too. Give them ideas and help them understand your business — that will enable them to be more creative, take more initiative, and serve your business’s needs better.