The B2B & Enterprise Search Marketing Agency

Gold
VERIFIED

On average, we increase your organic traffic by 135%, decrease your cost per acquisition by 32%, and increase inbound lead volume by 84% - all in the first six months.

 
$5,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2014
Show all +
Irvine, CA
headquarters
  • 5201 California Ave #150
    Irvine, CA 92617
    United States
other locations
  • 555 West 5th Street, Floor 35 #306
    Los Angeles, CA 90013
    United States
  • 750 Lexington Avenue, 9th Floor
    New York, NY 10022
    United States

Portfolio

Key clients: 
  • Clutch.co
  • Cisco
  • Samsung
  • WestRock
  • Pelican Products
  • Allstate Insurance Company
  • Cherwell
  • SentinelOne (cyber security)
  • Ultimate Ears (Logitech company)
  • Xactly (SaaS)
  • Sutter Health (health care)
  • TimeTrade (SaaS)

Clear Company - SaaS Talent Management Landing Page

Cherwell - Demo Video Landing Page

MDT College of Health Sciences - Request Information Landing Page

Panoply - Data to Analytics SaaS Landing Page

Reviews

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Organic & Paid Lead Gen for Insurance Provider

"They ensured our paid lead generation was profitable during our busiest season..." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Mar. 2019
Project summary: 

Directive planned and executed multiple PPC and SEO campaigns and migrated a website. Their paid work involved creating landing pages and A/B testing, while their organic work focused on content and backlinks.

The Reviewer
 
201-500 Employees
 
New York, New York
VP, Insurance Provider
 
Verified
The Review
Feedback summary: 

Leads and cost per lead both improved thanks to Directive’s work. Communicative and transparent, Directive made regular progress updates and facilitated access to internal tracking tools. Their ability to adapt to and overcome obstacles was particularly noteworthy.

BACKGROUND

Please describe your company and your position there.

I’m a VP at an insurance provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed lead generation and website migration services.

What were your goals for this project?

We set out to increase leads, decrease our cost per lead, dominate keyword rankings, and execute a smooth migration.

SOLUTION

How did you select this vendor?

We found Directive online.

Describe the scope of their work in detail.

Directive ran multi-faceted PPC campaigns to drive new users at a much lower cost than we’d previously achieved. They were selective in targeting and building custom landing pages, tracking user feedback, and running A/B tests.

For SEO, they guided content strategy, overcame technical roadblocks, created valuable backlinks, and worked with an internal team to devise high-level strategy.

What was the team composition?

We had a dedicated account manager and a team of specialists, along with executive support from department directors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They ensured our paid lead generation was profitable during our busiest season, nearly doubling conversion-rate growth account wide. The website migration didn’t affect their results at all, as they were positive both before and after.

How effective was the workflow between your team and theirs?

We had weekly meetings to keep everything on track, with consistent communication from both sides in between. Their project management tools and software were easy for us to access and use.

What did you find most impressive about this company?

Their dedication to doing the job right, even when faced with challenges or presented with difficult conversations, was outstanding.

Are there any areas for improvement?

No, not that I experienced. We're very satisfied and planning to work with them again.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Campaign for Haircare Company

"Their team was thorough and had vast knowledge about how organic SEO works."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Jul. 2018 - Apr. 2019
Project summary: 

Directive established and managed an SEO campaign for a haircare brand. They implemented keywords, made changes to an existing site, and supported social media profiles and content.  

The Reviewer
 
51-200 Employees
 
Miami, Florida
Sr. Manager, Direct Selling Company
 
Verified
The Review
Feedback summary: 

The SEO efforts contributed to a significant improvement in organic traffic and overall visibility for the brand’s products and offerings. As a partner, Directive brought clarity and determination to the project. Customers can expect a seamless, successful collaboration with their team.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of a direct selling company, primarily focused on shampoo, conditioner, and other haircare products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Directive?

We hired Directive to help us put together an organic SEO campaign to increase our visibility for our non-branded products and other haircare related items for all hair types.

SOLUTION

What was the scope of their involvement?

Directive optimized our website and made edits to our existing content. The back-office was also updated and gives distributors, and users access to increase product visibility. They also put together a keyword strategy for all of the haircare related terms and then created new content to match the phrases. Their team managed our social media profiles to optimize them and display ourselves as an authority in premium haircare.

What is the team composition?

We worked with between 5–6 people on their team.

How did you come to work with Directive?

I found Directive on Clutch. They came highly recommended for SEO services.

How much have you invested with them?

We spent in the range of $50,000–$70,000 on their services.

What is the status of this engagement?

Our engagement ran from July 2018–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, we saw a noticeable improvement in our organic search traffic. Among keywords and branded search terms, there was an increase in users and visitors finding us in search results. Our company is more visible on Google and our products are recommended more frequently to those who search for haircare.

How did Directive perform from a project management standpoint?

Their approach to project management was excellent. We had weekly calls with their team, and all of my emails received answers within 24 hours. They went the extra mile to stay in contact with me and follow up on everything we needed. If there were opportunities, their team was proactive in informing us and performing outreach.

There was a shared Google Doc that outlined their progress and requests from our team. Everything was clearly communicated and we shared the same expectations during the process.

What did you find most impressive about them?

Their team was thorough and had vast knowledge about how organic SEO works. I’d highly recommend them because of their resources and insight into the industry. They knew what we were aiming for and how to connect us with people who could help.

Are there any areas they could improve?

I can’t think of anything for them to improve on from my experience.

Do you have any advice for potential customers?

Be patient for the results from SEO. Also, give their team everything they need and take advantage of their resources. If you collaborate effectively, you’ll both be in a position to succeed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Lead Generation PPC Campaign for Insurance Brokerage Firm

“Directive is very thorough and open to new ideas.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2019 - Ongoing
Project summary: 

Directive is optimizing PPC landing pages on AdWords to increase lead generation. They enter leads into a CRM and codify them by source. The project is ongoing.

The Reviewer
 
11-50 Employees
 
San Clemente, California
Marketing, Insurance Brokerage Firm
 
Verified
The Review
Feedback summary: 

They have delivered high-converting landing pages. The team is engaged in the project, providing helpful guidance and regular updates. Customers can expect an open-minded and dedicated partner.  

BACKGROUND

Please describe your company and your position there.

I’m a marketing executive at an insurance brokerage firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed to quickly scale our PPC operations due to growth.

What were your goals for this project?

My firm wanted to garner more leads from contractors seeking insurance products. We needed a good value and a set ROI.

SOLUTION

How did you select this vendor?

We found Directive on Clutch. After a discovery call, we partnered with them based on their expertise in PPC and lead generation.

Describe the project in detail.

Directive is deploying PPC landing pages on AdWords to generate leads. They enter the leads directly into our CRM and codify them by source.

What was the team composition?

We work directly with their team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They have generated incredibly high-converting landing pages.

How did the Directive perform from a project management standpoint?

Directive has kept us informed throughout the process. They provide weekly updates.

What impresses you about the Directive?

Directive is very thorough and open to new ideas.

Are there any areas for improvement?

No, we have not come across any so far.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Conversion Optimization for App Developer

"Our health page is top-ranked for key terms, vital as it’s the most important industry to our organization."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Ongoing
Project summary: 

Directive provides 360-degree SEO and conversion rate optimization services, leading a website audit and content refresh.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Head of Marketing, Tech Agency
 
Verified
The Review
Feedback summary: 

Search rankings have improved dramatically since the engagement began. Directive's expert team inspires confidence throughout the project by communicating clearly from the start. Their meticulous reporting and calm attitude make them a valuable partner.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing for a mobile app developer in Los Angeles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed support for SEO as well as conversion rate optimization (CRO) to drive leads and new business. We also wanted their help in advising our team on best practices with respect to content and technical site optimizations.

What were your goals for this project?

We wanted to increase our leads via increased rankings on high-value keywords that drive the most value for our organization.

SOLUTION

How did you select this vendor?

I researched and vetted several different SEO companies, primarily using Clutch. We chose Directive because they had the most experience in the space. They’re also based locally and use reputable tactics rather than some offshore agencies.

Describe the project in detail.

Directive used the first month to conduct a comprehensive site audit. They identified key technical adjustments that should be implemented to improve our site on Google. Then they acted as a strategist, providing content direction and recommendations to our writers to help us rank higher. They also advised our developers on the technical changes required. They perform regular analytics updates to ensure we’re moving up in the search rankings.

What was the team composition?

Our main contact is our assigned account manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

The results speak for themselves. We’ve seen a 35% increase in traffic year-over-year (YoY), a 52.6% increase in keywords ranked in the top 3, and a 61% increase in leads YoY. Our health page is top-ranked for key terms, vital as it’s the most important industry to our organization.

How did the Directive perform from a project management standpoint?

Directive is extremely accommodating to our needs. Their initial proposed method was via Trello. However, they were more than happy to switch systems when we informed them we used Jira. We have regular weekly calls with our account manager. These function both as a reporting mechanism for the week's tasks and to ensure alignment between our teams.

What impresses you about the Directive?

Their regular weekly contact helps us stay focused on the tasks at hand. We came to them due to a slip in our rankings. That left us worried about our organic leads, which are the lifeblood of our business. They bring expertise and a calm attitude to drive the results we want. As manager of a small team with limited bandwidth, it’s an absolute blessing that they’re able to take key business tasks off my plate.

Are there any areas for improvement?

No, I’m very happy with the results we've seen. Directive is a stellar firm both in a professional and personal sense.

5.0
Overall Score It's pleasure to work with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    A standing meeting was set each week with no hassle.
  • 5.0 Cost
    Value / within estimates
    The price is very reasonable, especially given the value we receive.
  • 5.0 Quality
    Service & deliverables
    The quality is in the results, which have increased across the board.
  • 5.0 NPS
    Willing to refer
    I'd refer them to anyone seeking a boost in their rankings.

SEO Services for Organic Traffic Growth

“Directive helped us establish a better understanding of our keyword rankings.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2018 - Feb. 2019
Project summary: 

Tasked with improving organic web traffic, Directive provided SEO services. They helped with guest posting and Hotjar tracking, and site audits. Based on keywords, they optimized site pages and blog content.

The Reviewer
 
1-10 Employees
 
Houston, TX
Abbas Dhilawala
CTO, Galen Data
 
Verified
The Review
Feedback summary: 

Directive planned and executed a comprehensive SEO strategy that boosted organic web traffic and search rankings for important keywords. Their expert endeavors markedly increased the site’s domain authority. Knowledgeable and highly skilled, the team cultivated an effortlessly smooth workflow.

BACKGROUND

Please describe your company and your position there.

I am the CTO of Galen Data. Our company provides a cloud platform for connected medical devices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We hired Directive for SEO services to boost our site’s organic traffic growth.

What were your goals for this project?

Our objective for this engagement was to increase domain authority, organic site traffic, and conversions. Specifically, we wanted to improve our search positions for certain SEO keywords.

SOLUTION

How did you select this vendor?

We initially found Directive through a referral. After doing our due diligence by researching three different providers, we selected Directive based on their process and demonstrated understanding of our challenges.

Describe the scope of their work in detail.

The overall project centered on seven types of work.  Based on a site and keyword analysis, Directive updated core pages and optimized blog posts. They conducted AB experiments and helped us with guest blogging and Hotjar tracking.

What was the team composition?

We had a project manager as point of contact. Additionally, a team of SEO experts and content writers was involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Directive helped us establish a better understanding of our keyword rankings. They showed us what to keep in mind during our content generation efforts. Our domain authority, site traffic, and rankings for specific keywords improved as a result of their work.

How effective was the workflow between your team and theirs?

The workflow between our two teams was very good. Jim (Project Manager, Directive) diligently communicated the agenda, status, actions and schedule changes.

What did you find most impressive about this company?

Directive’s knowledge, skills, and ease of work were most impressive. They provided a notable level of customer service. 

Are there any areas for improvement?

There are none I’ve seen so far.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & PPC for Security Service Provider

"They’re willing to adapt and adjust to our business needs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Feb. 2019
Project summary: 

Directive executed an SEO campaign to improve leads and organic traffic for a website. Services included contributed article outreach in support of backlinking. They also conducted PPC.

The Reviewer
 
51-200 Employees
 
Austin, Texas
Keri LeBlanc
Marketing Director, CyberDefenses
 
Verified
The Review
Feedback summary: 

The campaigns drove a steady increase in organic traffic to the site, beating internal goals. Expect a partner whose organized style facilitates effective marketing strategies, but who can easily accommodate changes in requirements.

BACKGROUND

Please describe your company and your position there.

CyberDefenses is a managed security service provider that serves the US military, local and state governments, and enterprise business. We provide services that include a 24/7 Security Operations Center, CISO guidance and cyber intelligence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed a partner to implement SEO.

What were your goals for this project?

We wanted to increase organic traffic and bring in high-quality leads.

SOLUTION

How did you select this vendor?

After interviewing several SEO and digital agencies, I chose Directive because of their comprehensive approach. They recognize that SEO is a holistic effort that involves content development, and they understand the latest SEO tactics.

Describe the project in detail.

Directive did a thorough assessment of our current website performance and ranking. They made recommendations for ways we could improve. The team implemented a contributed article outreach program to drive quality backlinks to the site. They managed ongoing SEO optimization and conducted a PPC campaign.

What was the team composition?

We worked with an account manager, SEO specialists, content writers, and graphic designers.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We saw a steady increase in the organic traffic to our site month-over-month, surpassing our goal of a 25% increase.

How did Directive perform from a project management standpoint?

We had weekly meetings that kept projects moving smoothly forward.

What impresses you about Directive?

They have an organized and effective process, yet they’re willing to adapt and adjust to our business needs.

Are there any areas for improvement?

My only recommendation would be to work more with the client's tools and resources when possible instead of adding new ones.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They delivered high quality work.
  • 5.0 NPS
    Willing to refer

PPC for B2B Sales Intelligence Platform

"I’m thoroughly impressed with Directive’s work ethic and PPC expertise."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2018 - Ongoing
Project summary: 

Directive was hired to revamp PPC efforts to strengthen results and growth opportunities. The team assists with ad campaigns and keyword strategies.

The Reviewer
 
51-200 Employees
 
Atlanta, Georgia
CMO, B2B Sales Intelligence Platform
 
Verified
The Review
Feedback summary: 

Although it’s early for results, the client is pleased with Directive’s engaging and hardworking approach. Their experience stands out from other providers. They’re on top of their work, dedicated to making their client’s goals a reality. Expect a trusting partnership when working with Directive.  

BACKGROUND

Please describe your company and your position there.

I’m the CMO for Winmo, a B2B sales intelligence platform. We are based in Atlanta with over 100 employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed a digital agency to take over our PPC efforts. Having bad luck in the past with other agencies, we were looking for someone who could provide results and bring our business into new areas of growth opportunity.

What were your goals for this project?

We were looking to increase our number of MQLs and raise our qualification rate.

SOLUTION

How did you select this vendor?

One of my colleagues was listening to a podcast and came across Directive. They had experience in the B2B space. We thought would talk to their team and see if they could solve our problems.

Describe the scope of their work in detail.

After hiring Directive, we did a thorough 30-day audit where we recalculated our campaigns and keyword strategies. Their team has experimented with putting us in new ad groups and forming new keywords, while also refining our key drivers.

What was the team composition?

My demand generation team works closely with their PPC strategic team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have no metrics at this time.

How effective was the workflow between your team and theirs?

Sam (Account Manager, Directive) is one of the best people I’ve worked with in my history of engaging with agencies. He manages the PPC work meticulously.

What did you find most impressive about this company?

I’m thoroughly impressed with Directive’s work ethic and PPC expertise. I’ve never engaged with an agency as hardworking as Directive. Their team is eager to hit our targets, which is unique to find in an outside partner.

Are there any areas for improvement?

Directive has done an excellent job so far.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & PPC Campaign Management for B2B Software Startup

"We were truly disappointed in Directive because I thought they were going to support us."

Quality: 
2.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
1.0
The Project
 
$50,000 to $199,999
 
Apr. - Dec. 2018
Project summary: 

Directive managed SEO and PPC campaigns to generate leads. Areas of focus included paid and organic search. This review includes the vendor's response.

The Reviewer
 
11-50 Employees
 
Montana
CMO, B2B Software Startup
 
Verified
The Review
Feedback summary: 

The engagement started well, but declining search results and unsatisfactory service led to a terminated partnership. Directive had strong project management skills, but communication was inconsistent throughout the company. Greater diligence and attention to detail would have improved results. 

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of a B2B software startup. We sell messaging to consumer brands, which enables their customers to engage over multiple channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Directive?

We had been in the market for almost two years and needed to appear in searches because our name was unknown at the time. Our team had a local vendor, but we wanted a more mature agency to help us improve SEO, organic search, and paid search. As a B2B software company, we aimed to drive awareness and requests for demos.

SOLUTION

What was the scope of their involvement?

The project started with a kickoff call. We focused on generating quality inbound leads via SEO and paid search. We met with the account manager weekly. He focused on paid and organic search efforts. During these meetings, we reviewed the list of changes, updates, and improvements his team was managing.

What is the team dynamic?

We worked with an account manager. There was a team working behind the scenes, but we didn’t know the exact composition.

How did you come to work with Directive?

They were a referral from a partner. 

How much have you invested with them?

We spent $20,000–$25,000 per month.

What is the status of this engagement?

We worked with them from April–December 2018.

RESULTS & FEEDBACK

How did the relationship with Directive evolve?

Directive’s leadership was involved during the project’s early stages to ensure that everything ran smoothly. However, they became inaccessible as time elapsed. Their unresponsiveness to multiple asks made us feel like an unimportant client. The account manager did his best, but there seemed to be a managerial gap between him and the executives. The experience was disappointing because we, as a small team, chose to outsource to experts.  

Describe the impact this engagement has had on your business.

The first few months were encouraging. We experienced gradual progress with SEO and paid results through August 2018. Positive traction with SEO made us optimistic about future results. However, our numbers then fell below the levels from our first partnership with the local vendor. We ended the partnership after Directive shut our campaign down twice—one time lasted a week—without informing us. Their unsatisfactory performance made it impossible to justify the partnership from a fiscal perspective.

How was project management handled?

The account manager was great, but the executive leadership was not. He capably executed a handoff and remained supportive throughout the engagement. I cannot say the same for the rest of his team.

This is the first negative review I’ve left in my career. We were truly disappointed in Directive because I thought they were going to support us.

Is there anything that the vendor did well or that you would consider a strength?

The documentation was comprehensive, which is especially important for SEO and paid projects. They captured everything and established a continuous dialogue between the project manager and us.

In what specific areas can they improve?

The team could have been more detail oriented. We kept spending money, hoping that additional investment would turn the project around. However, the problems were caused by a lack of diligence and strategy. Ultimately, their expertise, recommendations, and execution did not have a positive impact.

What advice do you have for clients with similar needs to yours?

We used several review sites including Clutch to find a replacement agency. Customers should check references and online reviews before hiring a vendor. We hadn’t talked to Directive’s references. Furthermore, clients should ensure the vendor’s experience aligns with their industry. In short, do as much diligent research as possible.

2.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 2.0 Quality
    Service & deliverables
  • 1.0 NPS
    Willing to refer

Company response

The vendor responded on February 11, 2019.

We appreciate the feedback and the opportunity to learn from this experience. While Directive can improve in specific areas, the project did have some positive outcomes. Our team increased organic traffic by 63% in seven months and grew PPC marketing qualified leads (MQL) by 330.43% between 2018 Q2–Q4. During that period, we also lowered the cost per acquisition (CPA) by 74.71%. Unfortunately, proper CRM tracking and attribution was not made a priority before Directive’s start to the engagement so no year over year data is available

Despite the positive results, we were asked to cut our retainer in half without scaling back the scope. This request essentially asked us to work for free. Directive was unable to meet that ask and still provide the exceptional services that had generated 50% of all demo requests. We have learned much from this experience and are hurt by the negative feelings in the review. Nonetheless, we look forward to serving our future customers humbly.

Ongoing SEO Growth & Maintenance for IT Company

"They always strive to align themselves with our goals."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Ongoing
Project summary: 

Directive provides a range of SEO and marketing services, including keyword improvement and lead generation.

The Reviewer
 
51-200 Employees
 
South Jordan, Utah
Gary Arnold
Marketing Manager, Executech
 
Verified
The Review
Feedback summary: 

Within months, Directive’s efforts generated double-digit increases traffic and keyword rankings. The team demonstrates a vested interest in sustainable success. Their deliberate and methodical approach goes beyond surface-level improvements to create and capitalize on competitive opportunities.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for a leading IT services company based in South Jordan, Utah. I oversee all of our company’s marketing efforts, including branding, online presence, events, and internal marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We hired Directive to optimize our relatively new site and position us for successful future launches into new markets.

What were your goals for this project?

We wanted to regain our top rankings for certain keywords and improve our overall ranking for auxiliary services terms. We also wanted to increase traffic, specifically by generating more high-quality leads.

SOLUTION

How did you select this vendor?

We were unsatisfied with the customer service and results from our previous SEO company and looking for a vendor to help our growing company expand into new out-of-state markets. I found Directive through one of their content marketing pieces related to B2B SEO. Their focus on B2B strategies, as well as a dedicated, data- and results-driven approach, set them apart from other local vendors we considered. Thorough in their proposal and evaluation of our current rankings and website, they clearly demonstrated that they wanted to accomplish our goals together.

Describe the project in detail.

After working with a sales representative in the early stages, we conducted several initial calls with some of their team members, including our account executive. During these meetings, we discussed in great detail the nature of our business and our goals for the future. They then performed a preliminary in-depth audit and evaluation of our current rankings, web presence, and website, which took a month to complete and produced great insight to help shape the project going forward. Using information we provided, Directive built out a series of "profiles" that described our key terms, our rankings, and our competitors. In addition to requesting feedback on all of these items along the way, they used a variety of tools to show both our current position and good opportunities for growth.

Now, with a scope of ongoing SEO maintenance and growth, Directive regularly makes direct changes to our website, such as content changes and creation, blog outreach, analysis, and more; they are not involved in the code or development side of the site.

What was the team composition?

We work exclusively with an account executive that serves as a liaison to several internal experts and team members responsible for design and content creation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have exceeded my expectations. Over the past few months, organic search visits have increased by 30% while the bounce rate has decreased by 25%. The number of ranked keywords has increased by 23%, with a nearly 100% improvement in the number of keywords ranked in the top three positions. SEO can be a slow process, so the fact that Directive has accomplished these levels of results in such a short time is incredible.

How effective was the workflow between your team and theirs?

Service and communication are excellent. Our account executive has been fantastic. He responds promptly to email questions, even those that may relate more to general marketing than specifically SEO. Our weekly scheduled calls are helpful and thorough.

What did you find most impressive about this company?

Their thoroughness constantly impresses me. Great time and thought are put into their detailed and frequent reports, which offer tactics, suggestions, and overall strategies for growth and improvement. They are transparent with their methods and always seek to align themselves with our goals.

Are there any areas for improvement?

Honestly, no. This has been one of my best client-vendor relationships, and it is with the finest SEO vendor I've ever worked with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They are more than worth the higher price as compared to other local vendors. I have no regrets choosing them over cheaper options.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already referred them.

SEO & SEM Campaigns for e-Commerce Platform

“Responsive and proactive, Directive Consulting functions as a seamless extension to our demand generation team.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2018 - Ongoing
Project summary: 

Directive Consulting supports an internal demand generation team to execute SEO/SEM strategies and marketing campaigns for a newly relaunched site.

The Reviewer
 
501-1,000 Employees
 
San Francisco Bay Area
VP of Marketing, eCommerce Platform
 
Verified
The Review
Feedback summary: 

Thanks to Directive Consulting’s efforts, the number of page views and new users has continued to increase. Conversions look promising across all channels, and the site’s over domain authority has improved. While more metrics would help with marketplace insights, the team produces strong results.

BACKGROUND

Please describe your company and your position there.

I’m the VP of marketing at a cloud-native commerce platform. We use microservices-based technology to help retailers and enterprise-sized companies quickly create personalized omnichannel experiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive Consulting?

We wanted resources who could serve as an extension to our demand generation team. They needed to support both SEO and SEM as well as various marketing campaigns and initiatives.

What were your goals for this project?

Our objective was to improve SEO and search engine marketing (SEM) performance. We also sought to increase our prospects, expand our customer reach, and improve conversion rates.

SOLUTION

How did you select this vendor?

We researched various vendors and chose Directive Consulting based on their hunger, response, and critical thinking capabilities.

Describe the scope of their work in detail.

Directive Consulting has helped with the SEO aspects of our newly relaunched site, augmented the reachability of selected assets (e.g., Gartner MQ), and take part in our account-based marketing (ABM) efforts.

What was the team composition?

Directive allocated an account representative and team of experts to support our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen a clear increase in the number of new users and page views to our newly relaunched/revamped site. Our domain authority has also increased. On the asset-promotion front, we have seen promising conversions across multiple channels.

How effective was the workflow between your team and theirs?

Their workflow is very effective. Responsive and proactive, Directive Consulting functions as a seamless extension to our demand generation team.

What did you find most impressive about this company?

I appreciate their hunger for getting great results.

Are there any areas for improvement?

While our results have been impressive and continue to improve, I’d like to get even more metrics to compare ourselves with the competition. More detailed benchmarking and comparative data would help us see how we stand in the marketplace overall.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
California
ID
C3706969
Date of Formation
Aug 29, 2014
Source
California Secretary of State
Last Updated
Jan 16, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jan 16, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
46
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
April 22, 2019