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SEO & PPC Demand Generation for Software Companies

4.8
51 reviews

We partner with you, the in-house marketer of our dreams, ensuring that every SEO and PPC campaign you launch is a remarkable success.

With our deep experience in both B2B and B2C software, we are uniquely positioned to help you exceed your marketing objectives.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2014
Show all +
Irvine, CA
headquarters
  • 5281 California Ave #240
    Irvine, CA 92617
    United States
    (949) 214-4024
other locations
  • 555 West 5th Street, Floor 35 #306
    Los Angeles, CA 90013
    United States
    (213) 271-1517
  • 750 Lexington Avenue, 9th Floor
    New York, NY 10022
    United States
    (646) 470-0190
  • 9225 Bee Caves Road
    Austin, TX 78733
    United States
    (737) 346-3059
  • 156 2nd Street
    San Francisco, CA 94105
    United States
    (415) 754-4100
  • 15 Bishopsgate, Floor 6,
    London, LND EC2N 3AR
    United Kingdom
    +44 20 7660 0824

Portfolio

Key clients: 
SumoLogic, Cisco, Betterment, Sentinelone, Allstate Samsung SDS ,Cherwell, Xactly, Tencent, bill.com, Clutch.co and more. You can review samples and case studies of our portfolio here: https://directiveconsulting.com/case-studies/
Automated Data Governance Landing Page Image

Automated Data Governance Landing Page

A demo landing page for SaaS security company.

View Full Design:

https://dribbble.com/shots/14097276-Automated-Data-Governance-Landing-Page

401(k) Investment Landing Page Image

401(k) Investment Landing Page

A get info and pricing landing page for an investment company for business.

View Full Design:

https://dribbble.com/shots/9084651-401-K-Landing-Page/attachments/12513?...

Marketing Solution Landing Page Image

Marketing Solution Landing Page

A consultation landing page for a marketing solution serving academic institutions.

View Full Design:

https://dribbble.com/shots/6490150-Get-Free-Consultation-Landing-Page

Next Generation EMPI Landing Page Image

Next Generation EMPI Landing Page

A demo landing page for EMPI solution for healthcare organizations.

View Full Design:

https://dribbble.com/shots/14077904-Next-Generation-EMPI-Landing-Page

Conversation Platform Landing Page Image

Conversation Platform Landing Page

A demo landing page for a conversation platform company.

View Full Design:

https://dribbble.com/shots/5491497-Conversation-Platform-Landing-Page

Facilities Management Software Landing Page Image

Facilities Management Software Landing Page

A demo anding page for a facilities management service automation software company.

View Full Design:

https://dribbble.com/shots/14091070-Facilities-Management-Software-Landi...

Reviews

4.8
51 reviews
Sort by

SEO for Video-Storage Solution Provider

"They help us stay incredibly focused."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2019 - Ongoing
Project summary: 

Directive was brought on board to increase the organic traffic of a video-focused data storage business. They streamlined their website to be SEO-friendly and tracked the client's content marketing efforts.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Director of Demand Generation, Video-Storage Solution
 
Verified
The Review
Feedback summary: 

In just one month, Directive's efforts led to a 350% surge in website conversions. They've also boosted the client's monthly growth. Their knowledge validates the client's decisions and ensures that resources are appropriately allocated. They're also patient explainers who are great to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Director of Demand Generation for a company that provides shared storage solutions for video editing teams. I'm responsible for keeping generating leads to our sales team as well as overseeing digital marketing initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We hired Directive to help with organic traffic, SEO, and CRO efforts. As a growing company, we do our best to keep to a fairly lean team so hiring on Directive allowed us to add a bunch of brilliant minds to our marketing team, without having to hire, train, and onboard multiple resources.

What were your goals for this project?

We had hoped to increase organic traffic to our newly re-designed site as well as track efforts for content marketing efforts and optimize our site for higher conversion rates.

SOLUTION

How did you select this vendor?

Directive's consultative sales process and existing customer base was enough for us to know we were making the right decision. So far, everyone we've worked with has been very knowledgable and incredibly helpful.

Describe the project in detail.

Directive kick-started our partnership by understanding our key north-star metrics (what we were hoping to accomplish) and this has so far been the agenda for every meeting.

From there, we set up a bi-weekly cadence to discuss web traffic, how we're trending towards our goals, as well as how we can improve our processes, content, and website to see an increase in performance. One of their suggestions gave us a 350% increase in conversions on one page during one month!

What was the team composition?

I have an account manager that manages the relationship, an account strategist who seems to leads our bi-weekly meetings, an SEO expert to help with anything extra (more like a solutions engineer it seems), as well as a bunch of folks behind the scenes.

I also work with one of the managing directors who checks-in often to see how the team is working out for us. I definitely feel like all my thoughts are heard and the team works diligently to make our team feel excited to tackle these initiatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had a positive increase in site traffic when compared to the previous year's months, as well as month-over-month growth during the end of last year. Our site conversions have been increasing and they help us stay incredibly focussed to our north star metrics so I always know decisions I'm making are for the right reasons.

How effective was the workflow between your team and theirs?

The bi-weekly meetings give me enough time to make some movement with our site development team and content marketing team without keeping things stagnant. I always feel like I have something I can do to increase traffic or create an easier path for conversions to new customers.

What did you find most impressive about this company?

Directive is always willing to slow down to explain best practices of SEO and CRO without missing any details. I feel like I've learned so much in the last year working with the team. They also are just fun people to work with so I always look forward to meeting with the team and hearing their ideas for the upcoming weeks.

Are there any areas for improvement?

Directive does not offer marketing automation consulting (as far as I'm aware) which would make them a complete package in my book. Having someone to measure not only the front end results, but then ensure those leads convert quickly into actual sales would be incredible. But I guess that would just make my job a little too easy!!

5.0
Overall Score Great company to work with! Would pick them again if I had to!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Always flexible to reschedule if needed.
  • 4.0 Cost
    Value / within estimates
    Fair price for the level of service you receive.
  • 5.0 Quality
    Service & deliverables
    Fantastic! You really get what you put in.
  • 5.0 NPS
    Willing to refer
    Would definitely recommend Directive to a friend.

SEO & PPC for AI-Solution Provider

"...they felt more like an extension of my own team."

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4.5

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
Apr. 2020 - Ongoing
Project summary: 

With the goal of achieving 350 leads per month within 90 days, Directive ventured to conduct SEO, SEM, and PPC for an AI-powered solution provider. A team of strategists and designers spearheaded the project.

The Reviewer
 
201-500 Employees
 
San Francisco, California
Bala Vishal
Director of Digital Marketing, Lucidworks
 
Verified
The Review
Feedback summary: 

Directive successfully achieved the goal of 350 leads a month at just 60 days in, a month earlier than the deadline. They were also able to reduce the client's cost-per-lead (CPL). The team was open to feedback and demonstrated a remarkable work ethic. They're a collaborative, numbers-driven team.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

i headed the digital marketing (demand gen). function at Lucidworks until Feb 2020. Lucidworks provides entrprise search application.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

SEM / PPC

What were your goals for this project?

350 leads per month at less than $100 CPL, within 90 days of statting engagement. They did that within 60 days

SOLUTION

How did you select this vendor?

After comparing almost 5 vendors who have expertise doing SEM & SEO in the technology space

Describe the project in detail.

It was pretty much where they had to start from the scratch and build it from ground up.

What was the team composition?

Lead strategist, a junior strategist and a designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

350 leads per month with thin the first 60 days at less than $100 CPL. Though later I increase the CPL goal to.improve lead quality.

How effective was the workflow between your team and theirs?

Pretty good in most cases and when it was not, they are open to feedback

What did you find most impressive about this company?

Worl ethics, focus on numbers and they are very collaborative, they felt more like an extension of my own team.

Are there any areas for improvement?

Have someone help on the marketing ops. piece on the client side as well, so that reporting is in line with metrics from the platform

4.5
Overall Score As stated above
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy
  • 4.0 Cost
    Value / within estimates
    Relatively high, but worth it if you have large media spend
  • 4.0 Quality
    Service & deliverables
    All good, except one thing mentioned on ops and lewd quality
  • 4.5 NPS
    Willing to refer
    If you have technology product/service, definetly worth talking ti

Social Media Marketing & Consulting for Medical Device Company

"Directive is an incredible partner because they are honest and do not sell you on areas that are ineffective."

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4.5

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2019 - Ongoing
Project summary: 

AliveCor manages a medical device company's digital and social media marketing efforts. They analyze and report on the client's social media performance, target keywords, and outline hurdles and suggestions.

The Reviewer
 
51-200 Employees
 
Mountain View, California
Jordan Cram
Marketing Manager, AliveCor
 
Verified
The Review
Feedback summary: 

The client's platforms are running smoothly, part of which can be attributed to AliveCor's work. They demonstrated a smooth workflow of meeting frequently to discuss issues and then promptly coming up with solutions. They're an honest partner that doesn't make you overspend on services you don't need.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work for AliveCor as a marketing manager. I help ensure that we are getting the most out of our marketing and media plans. I work with Directive Consulting for digital advertising management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

Digital and Social Media Advertising management. We were being sold digital advertising that was ineffective and unnecessary. Directive's monthly consulting fee was the perfect solution because they did not have an incentive to sell us advertising that was not working. They were also highly recommended by a previous co-worker.

What were your goals for this project?

The goals were to have consistent management and reporting of our paid search, display and social media advertising.

SOLUTION

How did you select this vendor?

I was referred to by a previous co-worker and did some research on my own as well. I had a meeting and the fees were reasonable for the work that was requested.

Describe the scope of their work in detail.

Directive manages Google Ads, Bing, Facebook Business and Google Analytics for AliveCor. They provide reporting on a weekly basis describing budgets, changes, hurdles and recommendations. This includes broad management of the platforms and detailed management, such as keyword targeting adjustments.

What was the team composition?

The team is comprised of 1 individual whom I meet with on a weekly basis. The team has changed in the last year, but not the size of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our platforms are running consistently. Since this wasn't a one-off projects, it's tough to say a specific element of success. Our paid search and social media platforms and running smoothly today.

How effective was the workflow between your team and theirs?

It is an effective work flow. We meet weekly, discuss any priorities and issues. Directive will take that information and typically provide solutions over the following week.

What did you find most impressive about this company?

In digital advertising, it's tough to find an honest partner. There are a lot of tactics that do not produce results and Directive is an incredible partner because they are honest and do not over-spend or sell you on areas that are ineffective.

Are there any areas for improvement?

Yes - Expanding their reach into more platforms. I have asked Directive about areas such as Email Marketing, but have been told that it's outside of the company's scope. They are a great partner for what they manage, but expanding their digital scope to encompass more services/platforms would improve their business.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Organic & Paid Lead Gen for Insurance Provider

"They ensured our paid lead generation was profitable during our busiest season..." 

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Mar. 2019
Project summary: 

Directive planned and executed multiple PPC and SEO campaigns and migrated a website. Their paid work involved creating landing pages and A/B testing, while their organic work focused on content and backlinks.

The Reviewer
 
201-500 Employees
 
New York, New York
VP, Insurance Provider
 
Verified
The Review
Feedback summary: 

Leads and cost per lead both improved thanks to Directive’s work. Communicative and transparent, Directive made regular progress updates and facilitated access to internal tracking tools. Their ability to adapt to and overcome obstacles was particularly noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a VP at an insurance provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed lead generation and website migration services.

What were your goals for this project?

We set out to increase leads, decrease our cost per lead, dominate keyword rankings, and execute a smooth migration.

SOLUTION

How did you select this vendor?

We found Directive online.

Describe the scope of their work in detail.

Directive ran multi-faceted PPC campaigns to drive new users at a much lower cost than we’d previously achieved. They were selective in targeting and building custom landing pages, tracking user feedback, and running A/B tests.

For SEO, they guided content strategy, overcame technical roadblocks, created valuable backlinks, and worked with an internal team to devise high-level strategy.

What was the team composition?

We had a dedicated account manager and a team of specialists, along with executive support from department directors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They ensured our paid lead generation was profitable during our busiest season, nearly doubling conversion-rate growth account wide. The website migration didn’t affect their results at all, as they were positive both before and after.

How effective was the workflow between your team and theirs?

We had weekly meetings to keep everything on track, with consistent communication from both sides in between. Their project management tools and software were easy for us to access and use.

What did you find most impressive about this company?

Their dedication to doing the job right, even when faced with challenges or presented with difficult conversations, was outstanding.

Are there any areas for improvement?

No, not that I experienced. We're very satisfied and planning to work with them again.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Campaign for Haircare Company

"Their team was thorough and had vast knowledge about how organic SEO works."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Jul. 2018 - Apr. 2019
Project summary: 

Directive established and managed an SEO campaign for a haircare brand. They implemented keywords, made changes to an existing site, and supported social media profiles and content.  

The Reviewer
 
51-200 Employees
 
Miami, Florida
Sr. Manager, Direct Selling Company
 
Verified
The Review
Feedback summary: 

The SEO efforts contributed to a significant improvement in organic traffic and overall visibility for the brand’s products and offerings. As a partner, Directive brought clarity and determination to the project. Customers can expect a seamless, successful collaboration with their team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of a direct selling company, primarily focused on shampoo, conditioner, and other haircare products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Directive?

We hired Directive to help us put together an organic SEO campaign to increase our visibility for our non-branded products and other haircare related items for all hair types.

SOLUTION

What was the scope of their involvement?

Directive optimized our website and made edits to our existing content. The back-office was also updated and gives distributors, and users access to increase product visibility. They also put together a keyword strategy for all of the haircare related terms and then created new content to match the phrases. Their team managed our social media profiles to optimize them and display ourselves as an authority in premium haircare.

What is the team composition?

We worked with between 5–6 people on their team.

How did you come to work with Directive?

I found Directive on Clutch. They came highly recommended for SEO services.

How much have you invested with them?

We spent in the range of $50,000–$70,000 on their services.

What is the status of this engagement?

Our engagement ran from July 2018–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, we saw a noticeable improvement in our organic search traffic. Among keywords and branded search terms, there was an increase in users and visitors finding us in search results. Our company is more visible on Google and our products are recommended more frequently to those who search for haircare.

How did Directive perform from a project management standpoint?

Their approach to project management was excellent. We had weekly calls with their team, and all of my emails received answers within 24 hours. They went the extra mile to stay in contact with me and follow up on everything we needed. If there were opportunities, their team was proactive in informing us and performing outreach.

There was a shared Google Doc that outlined their progress and requests from our team. Everything was clearly communicated and we shared the same expectations during the process.

What did you find most impressive about them?

Their team was thorough and had vast knowledge about how organic SEO works. I’d highly recommend them because of their resources and insight into the industry. They knew what we were aiming for and how to connect us with people who could help.

Are there any areas they could improve?

I can’t think of anything for them to improve on from my experience.

Do you have any advice for potential customers?

Be patient for the results from SEO. Also, give their team everything they need and take advantage of their resources. If you collaborate effectively, you’ll both be in a position to succeed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Lead Generation PPC Campaign for Insurance Brokerage Firm

“Directive is very thorough and open to new ideas.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2019 - Ongoing
Project summary: 

Directive is optimizing PPC landing pages on AdWords to increase lead generation. They enter leads into a CRM and codify them by source. The project is ongoing.

The Reviewer
 
11-50 Employees
 
San Clemente, California
Marketing, Insurance Brokerage Firm
 
Verified
The Review
Feedback summary: 

They have delivered high-converting landing pages. The team is engaged in the project, providing helpful guidance and regular updates. Customers can expect an open-minded and dedicated partner.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a marketing executive at an insurance brokerage firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed to quickly scale our PPC operations due to growth.

What were your goals for this project?

My firm wanted to garner more leads from contractors seeking insurance products. We needed a good value and a set ROI.

SOLUTION

How did you select this vendor?

We found Directive on Clutch. After a discovery call, we partnered with them based on their expertise in PPC and lead generation.

Describe the project in detail.

Directive is deploying PPC landing pages on AdWords to generate leads. They enter the leads directly into our CRM and codify them by source.

What was the team composition?

We work directly with their team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They have generated incredibly high-converting landing pages.

How did the Directive perform from a project management standpoint?

Directive has kept us informed throughout the process. They provide weekly updates.

What impresses you about the Directive?

Directive is very thorough and open to new ideas.

Are there any areas for improvement?

No, we have not come across any so far.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Conversion Optimization for App Developer

"Our health page is top-ranked for key terms, vital as it’s the most important industry to our organization."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Ongoing
Project summary: 

Directive provides 360-degree SEO and conversion rate optimization services, leading a website audit and content refresh.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Head of Marketing, Tech Agency
 
Verified
The Review
Feedback summary: 

Search rankings have improved dramatically since the engagement began. Directive's expert team inspires confidence throughout the project by communicating clearly from the start. Their meticulous reporting and calm attitude make them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing for a mobile app developer in Los Angeles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed support for SEO as well as conversion rate optimization (CRO) to drive leads and new business. We also wanted their help in advising our team on best practices with respect to content and technical site optimizations.

What were your goals for this project?

We wanted to increase our leads via increased rankings on high-value keywords that drive the most value for our organization.

SOLUTION

How did you select this vendor?

I researched and vetted several different SEO companies, primarily using Clutch. We chose Directive because they had the most experience in the space. They’re also based locally and use reputable tactics rather than some offshore agencies.

Describe the project in detail.

Directive used the first month to conduct a comprehensive site audit. They identified key technical adjustments that should be implemented to improve our site on Google. Then they acted as a strategist, providing content direction and recommendations to our writers to help us rank higher. They also advised our developers on the technical changes required. They perform regular analytics updates to ensure we’re moving up in the search rankings.

What was the team composition?

Our main contact is our assigned account manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

The results speak for themselves. We’ve seen a 35% increase in traffic year-over-year (YoY), a 52.6% increase in keywords ranked in the top 3, and a 61% increase in leads YoY. Our health page is top-ranked for key terms, vital as it’s the most important industry to our organization.

How did the Directive perform from a project management standpoint?

Directive is extremely accommodating to our needs. Their initial proposed method was via Trello. However, they were more than happy to switch systems when we informed them we used Jira. We have regular weekly calls with our account manager. These function both as a reporting mechanism for the week's tasks and to ensure alignment between our teams.

What impresses you about the Directive?

Their regular weekly contact helps us stay focused on the tasks at hand. We came to them due to a slip in our rankings. That left us worried about our organic leads, which are the lifeblood of our business. They bring expertise and a calm attitude to drive the results we want. As manager of a small team with limited bandwidth, it’s an absolute blessing that they’re able to take key business tasks off my plate.

Are there any areas for improvement?

No, I’m very happy with the results we've seen. Directive is a stellar firm both in a professional and personal sense.

5.0
Overall Score It's pleasure to work with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    A standing meeting was set each week with no hassle.
  • 5.0 Cost
    Value / within estimates
    The price is very reasonable, especially given the value we receive.
  • 5.0 Quality
    Service & deliverables
    The quality is in the results, which have increased across the board.
  • 5.0 NPS
    Willing to refer
    I'd refer them to anyone seeking a boost in their rankings.

SEO Services for Organic Traffic Growth

“Directive helped us establish a better understanding of our keyword rankings.”

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2018 - Feb. 2019
Project summary: 

Tasked with improving organic web traffic, Directive provided SEO services. They helped with guest posting and Hotjar tracking, and site audits. Based on keywords, they optimized site pages and blog content.

The Reviewer
 
1-10 Employees
 
Houston, TX
Abbas Dhilawala
CTO, Galen Data
 
Verified
The Review
Feedback summary: 

Directive planned and executed a comprehensive SEO strategy that boosted organic web traffic and search rankings for important keywords. Their expert endeavors markedly increased the site’s domain authority. Knowledgeable and highly skilled, the team cultivated an effortlessly smooth workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CTO of Galen Data. Our company provides a cloud platform for connected medical devices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We hired Directive for SEO services to boost our site’s organic traffic growth.

What were your goals for this project?

Our objective for this engagement was to increase domain authority, organic site traffic, and conversions. Specifically, we wanted to improve our search positions for certain SEO keywords.

SOLUTION

How did you select this vendor?

We initially found Directive through a referral. After doing our due diligence by researching three different providers, we selected Directive based on their process and demonstrated understanding of our challenges.

Describe the scope of their work in detail.

The overall project centered on seven types of work.  Based on a site and keyword analysis, Directive updated core pages and optimized blog posts. They conducted AB experiments and helped us with guest blogging and Hotjar tracking.

What was the team composition?

We had a project manager as point of contact. Additionally, a team of SEO experts and content writers was involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Directive helped us establish a better understanding of our keyword rankings. They showed us what to keep in mind during our content generation efforts. Our domain authority, site traffic, and rankings for specific keywords improved as a result of their work.

How effective was the workflow between your team and theirs?

The workflow between our two teams was very good. Jim (Project Manager, Directive) diligently communicated the agenda, status, actions and schedule changes.

What did you find most impressive about this company?

Directive’s knowledge, skills, and ease of work were most impressive. They provided a notable level of customer service. 

Are there any areas for improvement?

There are none I’ve seen so far.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & PPC for Security Service Provider

"They’re willing to adapt and adjust to our business needs."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Feb. 2019
Project summary: 

Directive executed an SEO campaign to improve leads and organic traffic for a website. Services included contributed article outreach in support of backlinking. They also conducted PPC.

The Reviewer
 
51-200 Employees
 
Austin, Texas
Keri LeBlanc
Marketing Director, CyberDefenses
 
Verified
The Review
Feedback summary: 

The campaigns drove a steady increase in organic traffic to the site, beating internal goals. Expect a partner whose organized style facilitates effective marketing strategies, but who can easily accommodate changes in requirements.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

CyberDefenses is a managed security service provider that serves the US military, local and state governments, and enterprise business. We provide services that include a 24/7 Security Operations Center, CISO guidance and cyber intelligence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed a partner to implement SEO.

What were your goals for this project?

We wanted to increase organic traffic and bring in high-quality leads.

SOLUTION

How did you select this vendor?

After interviewing several SEO and digital agencies, I chose Directive because of their comprehensive approach. They recognize that SEO is a holistic effort that involves content development, and they understand the latest SEO tactics.

Describe the project in detail.

Directive did a thorough assessment of our current website performance and ranking. They made recommendations for ways we could improve. The team implemented a contributed article outreach program to drive quality backlinks to the site. They managed ongoing SEO optimization and conducted a PPC campaign.

What was the team composition?

We worked with an account manager, SEO specialists, content writers, and graphic designers.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We saw a steady increase in the organic traffic to our site month-over-month, surpassing our goal of a 25% increase.

How did Directive perform from a project management standpoint?

We had weekly meetings that kept projects moving smoothly forward.

What impresses you about Directive?

They have an organized and effective process, yet they’re willing to adapt and adjust to our business needs.

Are there any areas for improvement?

My only recommendation would be to work more with the client's tools and resources when possible instead of adding new ones.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They delivered high quality work.
  • 5.0 NPS
    Willing to refer

PPC for B2B Sales Intelligence Platform

"I’m thoroughly impressed with Directive’s work ethic and PPC expertise."

See More

5.0

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2018 - Ongoing
Project summary: 

Directive was hired to revamp PPC efforts to strengthen results and growth opportunities. The team assists with ad campaigns and keyword strategies.

The Reviewer
 
51-200 Employees
 
Atlanta, Georgia
CMO, B2B Sales Intelligence Platform
 
Verified
The Review
Feedback summary: 

Although it’s early for results, the client is pleased with Directive’s engaging and hardworking approach. Their experience stands out from other providers. They’re on top of their work, dedicated to making their client’s goals a reality. Expect a trusting partnership when working with Directive.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CMO for Winmo, a B2B sales intelligence platform. We are based in Atlanta with over 100 employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We needed a digital agency to take over our PPC efforts. Having bad luck in the past with other agencies, we were looking for someone who could provide results and bring our business into new areas of growth opportunity.

What were your goals for this project?

We were looking to increase our number of MQLs and raise our qualification rate.

SOLUTION

How did you select this vendor?

One of my colleagues was listening to a podcast and came across Directive. They had experience in the B2B space. We thought would talk to their team and see if they could solve our problems.

Describe the scope of their work in detail.

After hiring Directive, we did a thorough 30-day audit where we recalculated our campaigns and keyword strategies. Their team has experimented with putting us in new ad groups and forming new keywords, while also refining our key drivers.

What was the team composition?

My demand generation team works closely with their PPC strategic team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have no metrics at this time.

How effective was the workflow between your team and theirs?

Sam (Account Manager, Directive) is one of the best people I’ve worked with in my history of engaging with agencies. He manages the PPC work meticulously.

What did you find most impressive about this company?

I’m thoroughly impressed with Directive’s work ethic and PPC expertise. I’ve never engaged with an agency as hardworking as Directive. Their team is eager to hit our targets, which is unique to find in an outside partner.

Are there any areas for improvement?

Directive has done an excellent job so far.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer