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Performance Marketing for B2B Companies 📈

The world's largest B2B brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, Content, Design, and Revenue Operations.

  • $5,000+
  • $100 - $149 / hr
  • 50 - 249
  • Irvine, CA
  • Founded 2014

1 Language that we service

  • English

3 Locations

  • Irvine , CA
  • Austin , TX
  • Toronto , Canada

Focus

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    Pricing Snapshot

    Min. project size $5,000+
    Avg. hourly rate $100 - $149 /hr
    Rating for cost 4.6 /5

    What Clients Have Said

    Directive provides good value for cost, with clients noting reasonable pricing and effective outcomes. Project costs vary, with some clients investing between $10,000 to over $50,000 annually. Many clients highlight significant improvements in lead generation and ROI, making Directive a solid choice for digital marketing needs.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 41 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Directive Review Insights

    Overall Review Rating

    4.8
    • Quality 4.8
    • Schedule 4.9
    • Cost 4.6
    • Willing to Refer 4.8

    Top Mentions

    Review Highlights

    • Strong Communication and Reporting

      Clients consistently highlight Directive's effective communication and transparent reporting practices. Regular updates and clear analysis of progress help clients understand the impact of efforts and make informed decisions.

    • Positive Impact on Client Revenue

      Numerous clients report substantial revenue growth attributed to Directive's marketing strategies. This financial impact underscores the effectiveness of their campaigns and strategic planning.

    • Tailored Solutions for Diverse Industries

      Directive is commended for providing industry-specific solutions, particularly in B2B SaaS, healthcare, and e-commerce sectors. They adapt strategies to meet unique client needs and market demands.

    • Challenges with Marketing Automation

      Some clients noted a gap in Directive's services regarding marketing automation and CRM integration. This is an area where they could expand their offerings to provide a more comprehensive solution.

    • Effective Lead Generation

      Directive's efforts in lead generation have been successful, with several clients experiencing significant increases in qualified leads and conversions. The agency's ability to drive growth is a recurring theme.

    • Proactive and Collaborative Approach

      Clients appreciate Directive's proactive stance in suggesting new strategies and collaborating closely with internal teams. This approach fosters a sense of partnership and shared success.

    Directive Reviews

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    All Filters

    Digital Marketing for Healthcare Consultation Firm

    • Advertising Pay Per Click Social Media Marketing
    • Confidential
    • June 2024 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    4.5

    "They quickly became an extension of the product marketing team rather than just external consultants."


    Director of Marketing, Corti
    Jack McInnes
    • Healthcare
    • Copenhagen, Denmark
    • 51-200 Employees
    • Online Review 
    • Verified

    Directive is supporting a healthcare consultation firm in building and managing their paid marketing campaigns focusing on LinkedIn ads. They've also helped set up PPC benchmarking and strategy.

    Paid Ads Optimization & Mgmt for GRC Cloud Solution Co

    • Advertising Pay Per Click Search Engine Optimization
    • Confidential
    • Jan. 2023 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0
    "Directive has been the first agency I've worked with that truly works as a partner that invests in your strategy."
    Digital Marketing Manager, LogicGate
    Brock Wackerle
    • Software
    • Chicago, Illinois
    • 201-500 Employees
    • Online Review 
    • Verified

    A GRC cloud solution company has hired Directive to optimize their paid advertising channels. The team has reworked the lead lifecycle, implemented a new strategy, and advertised on new platforms like LinkedIn.

    SEO for Video-Storage Solution Provider

    • Search Engine Optimization
    • Confidential
    • Aug. 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "They help us stay incredibly focused."

    Director of Demand Generation, Video-Storage Solution
    Anonymous
    • Other Industry
    • Los Angeles, California
    • 11-50 Employees
    • Online Review 
    • Verified

    Directive was brought on board to increase the organic traffic of a video-focused data storage business. They streamlined their website to be SEO-friendly and tracked the client's content marketing efforts.

    SEO & PPC for AI-Solution Provider

    • Pay Per Click Search Engine Optimization
    • Confidential
    • Apr. 2020 - Ongoing
    4.5
    Quality
    4.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    4.5

    "...they felt more like an extension of my own team."

    Director of Digital Marketing, Lucidworks
    Bala Vishal
    • Software
    • San Francisco, California
    • 201-500 Employees
    • Online Review 
    • Verified

    With the goal of achieving 350 leads per month within 90 days, Directive ventured to conduct SEO, SEM, and PPC for an AI-powered solution provider. A team of strategists and designers spearheaded the project.

    Social Media Marketing & Consulting for Medical Device Company

    • Advertising
    • $50,000 to $199,999
    • July 2019 - Ongoing
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Directive is an incredible partner because they are honest and do not sell you on areas that are ineffective."

    Marketing Manager, AliveCor
    Jordan Cram
    • Healthcare
    • Mountain View, California
    • 51-200 Employees
    • Online Review 
    • Verified

    AliveCor manages a medical device company's digital and social media marketing efforts. They analyze and report on the client's social media performance, target keywords, and outline hurdles and suggestions.

    Organic & Paid Lead Gen for Insurance Provider

    • Other Digital Marketing
    • $50,000 to $199,999
    • Feb. 2018 - Mar. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They ensured our paid lead generation was profitable during our busiest season..." 

    VP, Insurance Provider
    Anonymous
    • Healthcare
    • New York City, New York
    • 201-500 Employees
    • Online Review 
    • Verified

    Directive planned and executed multiple PPC and SEO campaigns and migrated a website. Their paid work involved creating landing pages and A/B testing, while their organic work focused on content and backlinks.

    SEO Campaign for Haircare Company

    • Search Engine Optimization
    • $50,000 to $199,999
    • July 2018 - Apr. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    4.0

    "Their team was thorough and had vast knowledge about how organic SEO works."

    Sr. Manager, Direct Selling Company
    Anonymous
    • Consumer Products
    • Miami, Florida
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Directive established and managed an SEO campaign for a haircare brand. They implemented keywords, made changes to an existing site, and supported social media profiles and content.  

    Lead Generation PPC Campaign for Insurance Brokerage Firm

    • Pay Per Click
    • Confidential
    • Jan. 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “Directive is very thorough and open to new ideas.”

    Marketing, Insurance Brokerage Firm
    Anonymous
    • Financial services
    • San Clemente, California
    • 11-50 Employees
    • Online Review 
    • Verified

    Directive is optimizing PPC landing pages on AdWords to increase lead generation. They enter leads into a CRM and codify them by source. The project is ongoing.

    SEO & Conversion Optimization for App Developer

    • Search Engine Optimization
    • $10,000 to $49,999
    • Sep. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Our health page is top-ranked for key terms, vital as it’s the most important industry to our organization."

    Head of Marketing, Tech Agency
    Anonymous
    • Information technology
    • Los Angeles, California
    • 11-50 Employees
    • Online Review 
    • Verified

    Directive provides 360-degree SEO and conversion rate optimization services, leading a website audit and content refresh.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    56
    Overall Review Rating
    4.8
    Source
    Clutch
    Last Updated
    February 9, 2025
    Business Entity
    Business Entity Name Directive Consulting
    Source California Secretary of State
    Jurisdiction of Formation California
    Date of Formation August 29, 2014
    Status Active
    Last Updated March 19, 2022
    ID C3706969
    Credit Report Results
    International Credit Risk Assessment Moderate Risk
    Source Creditsafe
    Last Updated March 19, 2022
    Learn More About The Clutch Verification Process

    Locations (3)

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