What was the scope of their involvement?
Initially, we hired them for PPC, Google AdWords, and Facebook advertising. From our initial meeting, they introduced us to an entire world of SEO that they could help us with to enhance not only our overall web presence, but all the details of our campaigns too.
On the paid search side, they manage our Google AdWords, Bing Ads, and Facebook advertising campaigns. They run about 12 different campaigns in total for us right now; we’re looking to double that amount by translating to Spanish and running separate Spanish campaigns. It’s a lot of PPC - and they’re also developing an overall SEO and content strategy.
When we brought them on we had several existing campaigns. They went through everything and refactored some of them, but mostly built new from the ground up. They looked at the performance of our previous campaigns, decided to pause them, start over, and create their own.
What is the team dynamic?
We have a dedicated account manager, and also work with their director of content, several content specialists, and one developer who works more behind the scenes. We’ve got a team of about 3–4, but I usually only interact with our account manager.
How did you come to work with Directive Consulting?
We were referred to them by a firm that we hired for web design work. They heard we were looking for a marketing agency and recommended Directive; it turned out to be a good fit.
How much have you invested with them?
We’ve spent over $60,000 with them, including their retainer fees and the campaigns. About 40% of what we pay them goes to their retainer and the remainder is the ad spend budget. The management fee however, is below $50,000 at this point.
What is the status of this engagement?
We started working together in August 2017, and the engagement is ongoing.