How did you select this vendor?
We were unsatisfied with the customer service and results from our previous SEO company and looking for a vendor to help our growing company expand into new out-of-state markets. I found Directive through one of their content marketing pieces related to B2B SEO. Their focus on B2B strategies, as well as a dedicated, data- and results-driven approach, set them apart from other local vendors we considered. Thorough in their proposal and evaluation of our current rankings and website, they clearly demonstrated that they wanted to accomplish our goals together.
Describe the project in detail.
After working with a sales representative in the early stages, we conducted several initial calls with some of their team members, including our account executive. During these meetings, we discussed in great detail the nature of our business and our goals for the future. They then performed a preliminary in-depth audit and evaluation of our current rankings, web presence, and website, which took a month to complete and produced great insight to help shape the project going forward. Using information we provided, Directive built out a series of "profiles" that described our key terms, our rankings, and our competitors. In addition to requesting feedback on all of these items along the way, they used a variety of tools to show both our current position and good opportunities for growth.
Now, with a scope of ongoing SEO maintenance and growth, Directive regularly makes direct changes to our website, such as content changes and creation, blog outreach, analysis, and more; they are not involved in the code or development side of the site.
What was the team composition?
We work exclusively with an account executive that serves as a liaison to several internal experts and team members responsible for design and content creation.