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Performance Marketing for B2B Companies 📈

The world's largest B2B brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, Content, Design, and Revenue Operations.

  • $5,000+
  • $100 - $149 / hr
  • 50 - 249
  • Irvine, CA
  • Founded 2014

1 Language that we service

  • English

3 Locations

  • Irvine , CA
  • Austin , TX
  • Toronto , Canada

Focus

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 4.6 /5

What Clients Have Said

Directive provides good value for cost, with clients noting reasonable pricing and effective outcomes. Project costs vary, with some clients investing between $10,000 to over $50,000 annually. Many clients highlight significant improvements in lead generation and ROI, making Directive a solid choice for digital marketing needs.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 41 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Directive Review Insights

Overall Review Rating

4.8
  • Quality 4.8
  • Schedule 4.9
  • Cost 4.6
  • Willing to Refer 4.8

Top Mentions

Review Highlights

  • Proficient in SEO and PPC Strategy

    Many reviews praise Directive's expertise in SEO and PPC, noting significant improvements in organic traffic, keyword rankings, and paid search performance. Clients have seen increased visibility and conversions, often surpassing initial expectations.

  • Positive Impact on Client Revenue

    Numerous clients report substantial revenue growth attributed to Directive's marketing strategies. This financial impact underscores the effectiveness of their campaigns and strategic planning.

  • Tailored Solutions for Diverse Industries

    Directive is commended for providing industry-specific solutions, particularly in B2B SaaS, healthcare, and e-commerce sectors. They adapt strategies to meet unique client needs and market demands.

  • Customization and Flexibility

    Clients value Directive's flexibility and willingness to customize their approach based on specific client requirements and feedback. This adaptability is seen as a key strength in their service delivery.

  • Challenges with Marketing Automation

    Some clients noted a gap in Directive's services regarding marketing automation and CRM integration. This is an area where they could expand their offerings to provide a more comprehensive solution.

  • Effective Lead Generation

    Directive's efforts in lead generation have been successful, with several clients experiencing significant increases in qualified leads and conversions. The agency's ability to drive growth is a recurring theme.

Directive Reviews

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Digital Marketing for Healthcare Consultation Firm

  • Advertising Pay Per Click Social Media Marketing
  • Confidential
  • June 2024 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
4.5

"They quickly became an extension of the product marketing team rather than just external consultants."


Director of Marketing, Corti
Jack McInnes
  • Healthcare
  • Copenhagen, Denmark
  • 51-200 Employees
  • Online Review 
  • Verified

Directive is supporting a healthcare consultation firm in building and managing their paid marketing campaigns focusing on LinkedIn ads. They've also helped set up PPC benchmarking and strategy.

Paid Ads Optimization & Mgmt for GRC Cloud Solution Co

  • Advertising Pay Per Click Search Engine Optimization
  • Confidential
  • Jan. 2023 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Directive has been the first agency I've worked with that truly works as a partner that invests in your strategy."
Digital Marketing Manager, LogicGate
Brock Wackerle
  • Software
  • Chicago, Illinois
  • 201-500 Employees
  • Online Review 
  • Verified

A GRC cloud solution company has hired Directive to optimize their paid advertising channels. The team has reworked the lead lifecycle, implemented a new strategy, and advertised on new platforms like LinkedIn.

SEO for Video-Storage Solution Provider

  • Search Engine Optimization
  • Confidential
  • Aug. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"They help us stay incredibly focused."

Director of Demand Generation, Video-Storage Solution
Anonymous
  • Other Industry
  • Los Angeles, California
  • 11-50 Employees
  • Online Review 
  • Verified

Directive was brought on board to increase the organic traffic of a video-focused data storage business. They streamlined their website to be SEO-friendly and tracked the client's content marketing efforts.

SEO & PPC for AI-Solution Provider

  • Pay Per Click Search Engine Optimization
  • Confidential
  • Apr. 2020 - Ongoing
4.5
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.5

"...they felt more like an extension of my own team."

Director of Digital Marketing, Lucidworks
Bala Vishal
  • Software
  • San Francisco, California
  • 201-500 Employees
  • Online Review 
  • Verified

With the goal of achieving 350 leads per month within 90 days, Directive ventured to conduct SEO, SEM, and PPC for an AI-powered solution provider. A team of strategists and designers spearheaded the project.

Social Media Marketing & Consulting for Medical Device Company

  • Advertising
  • $50,000 to $199,999
  • July 2019 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"Directive is an incredible partner because they are honest and do not sell you on areas that are ineffective."

Marketing Manager, AliveCor
Jordan Cram
  • Healthcare
  • Mountain View, California
  • 51-200 Employees
  • Online Review 
  • Verified

AliveCor manages a medical device company's digital and social media marketing efforts. They analyze and report on the client's social media performance, target keywords, and outline hurdles and suggestions.

Organic & Paid Lead Gen for Insurance Provider

  • Other Digital Marketing
  • $50,000 to $199,999
  • Feb. 2018 - Mar. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They ensured our paid lead generation was profitable during our busiest season..." 

VP, Insurance Provider
Anonymous
  • Healthcare
  • New York City, New York
  • 201-500 Employees
  • Online Review 
  • Verified

Directive planned and executed multiple PPC and SEO campaigns and migrated a website. Their paid work involved creating landing pages and A/B testing, while their organic work focused on content and backlinks.

SEO Campaign for Haircare Company

  • Search Engine Optimization
  • $50,000 to $199,999
  • July 2018 - Apr. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.0

"Their team was thorough and had vast knowledge about how organic SEO works."

Sr. Manager, Direct Selling Company
Anonymous
  • Consumer Products
  • Miami, Florida
  • 51-200 Employees
  • Phone Interview 
  • Verified

Directive established and managed an SEO campaign for a haircare brand. They implemented keywords, made changes to an existing site, and supported social media profiles and content.  

Lead Generation PPC Campaign for Insurance Brokerage Firm

  • Pay Per Click
  • Confidential
  • Jan. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

“Directive is very thorough and open to new ideas.”

Marketing, Insurance Brokerage Firm
Anonymous
  • Financial services
  • San Clemente, California
  • 11-50 Employees
  • Online Review 
  • Verified

Directive is optimizing PPC landing pages on AdWords to increase lead generation. They enter leads into a CRM and codify them by source. The project is ongoing.

SEO & Conversion Optimization for App Developer

  • Search Engine Optimization
  • $10,000 to $49,999
  • Sep. 2018 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Our health page is top-ranked for key terms, vital as it’s the most important industry to our organization."

Head of Marketing, Tech Agency
Anonymous
  • Information technology
  • Los Angeles, California
  • 11-50 Employees
  • Online Review 
  • Verified

Directive provides 360-degree SEO and conversion rate optimization services, leading a website audit and content refresh.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
56
Overall Review Rating
4.8
Source
Clutch
Last Updated
February 9, 2025
Business Entity
Business Entity Name Directive Consulting
Source California Secretary of State
Jurisdiction of Formation California
Date of Formation August 29, 2014
Status Active
Last Updated March 19, 2022
ID C3706969
Credit Report Results
International Credit Risk Assessment Moderate Risk
Source Creditsafe
Last Updated March 19, 2022
Learn More About The Clutch Verification Process

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