What evidence can you share that demonstrates the impact of the engagement?
Overall, we saw a noticeable improvement in our organic search traffic. Among keywords and branded search terms, there was an increase in users and visitors finding us in search results. Our company is more visible on Google and our products are recommended more frequently to those who search for haircare.
How did Directive perform from a project management standpoint?
Their approach to project management was excellent. We had weekly calls with their team, and all of my emails received answers within 24 hours. They went the extra mile to stay in contact with me and follow up on everything we needed. If there were opportunities, their team was proactive in informing us and performing outreach.
There was a shared Google Doc that outlined their progress and requests from our team. Everything was clearly communicated and we shared the same expectations during the process.
What did you find most impressive about them?
Their team was thorough and had vast knowledge about how organic SEO works. I’d highly recommend them because of their resources and insight into the industry. They knew what we were aiming for and how to connect us with people who could help.
Are there any areas they could improve?
I can’t think of anything for them to improve on from my experience.
Do you have any advice for potential customers?
Be patient for the results from SEO. Also, give their team everything they need and take advantage of their resources. If you collaborate effectively, you’ll both be in a position to succeed.