Fixed Fees, Short-term Contracts, Inhouse Work

LYFE Marketing is a social media marketing agency.

We offer social media management, social media advertising, PPC management, and search engine optimization services. We use the most relevant social media marketing strategies to help businesses grow and meet goals. Some highlights of our work include:

  1. Using social media to increase sales by 714% for an online brand
  2. Helping a small business increase sales by $96,664.98 from SEO
  3. Using Google AdWords to drive sales and leads

To learn more about our work, please contact us today at https://www.lyfemarketing.com/contact-us/ 

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2011
Show all +
Atlanta, GA
headquarters
  • LYFE Marketing
    444 Highland Ave NE
    Atlanta, GA 30312
    United States
    404.596.7925

Portfolio

Key clients: 

LYFE Marketing offers social media marketing services and social media advertising management services. The company's core competency is building awareness and driving targeted website traffic that leads to increased conversions and sales.

Reviews

Sort by

Social Media Marketing & SEO for Accounting Firm

"Their consistency and proactivity results in more sales."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - Ongoing
Project summary: 

LYFE Marketing is redesigning a website with SEO optimization and lead generation in mind. They are also developing a social media marketing campaign. 

The Reviewer
 
11-50 Employees
 
Atlanta, Georgia
CPA, Accounting Firm
 
Verified
The Review
Feedback summary: 

Lead generation and web traffic have seen a 400% boost, while social media engagement has increased by 1145%. LYFE Marketing understands the business fully and is always available to answer questions. 

BACKGROUND

Please describe your company and your position there.

I own a CPA firm that offers accounting, bookkeeping, and financial services to small businesses and high-income individuals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We have traditionally acquired our clients through word-of-mouth. We hired LYFE Marketing to grow our business through digital marketing. They have redesigned our website, optimized it for SEO, and launched a social media marketing campaign.

What were your goals for this project?

Our main goal was to increase leads for our business.

SOLUTION

How did you select this vendor?

We were referred to LYFE Marketing by a friend who is currently their client. We interviewed a few other agencies, but LYFE Marketing was the best option for us.

Describe the scope of their work in detail.

The overall scope of work aims to increase leads and build awareness of our CPA firm in the local market. LYFE Marketing develops strategies to help us reach our market. Their graphic designers and copywriters produce content that educates our audience about our services. 

What was the team composition?

Our primary contact is our account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With heavy online advertising during tax season, they have helped us increase traffic and leads by over 400%. Social media engagement is up 1145%. We have built a strong follower base.

How effective was the workflow between your team and theirs?

We schedule monthly calls. However, they're flexible and accessible if we need to talk about the campaign during the month.

What did you find most impressive about this company?

The most impressive thing about this company is their ability to generate results. When we worked with other firms in the past, we couldn't generate any favorable outcomes. LYFE Marketing caught on to our business quickly. Their consistency and proactivity results in more sales.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We can schedule a call whenever we need to.
  • 5.0 Cost
    Value / within estimates
    LYFE Marketing is one of the most affordable options.
  • 5.0 Quality
    Service & deliverables
    We're extremely pleased with the quality of content.
  • 5.0 NPS
    Willing to refer
    I would certainly continue to spread the word.

Email Marketing Services for Local Real Estate Firm

"I feel swindled and very disappointed."

Quality: 
1.5
Schedule: 
0.5
Cost: 
3.0
Willing to refer: 
0.5
The Project
 
Less than $10,000
 
Apr. 2018 - June 2018
Project summary: 

Originally hired to provide weekly email updates to a client database, LYFE failed to deliver consistent, professional content.

The Reviewer
 
1-10 Employees
 
Kennesaw, United States
Rich Spaulding
President, Kennesaw Life Real Estate
 
Verified
The Review
Feedback summary: 

Customer facing content was often either misspelled or flagged by Facebook for policy issues. LYFE did not communicate on a consistent, pre-established basis, and charged the client for the services rendered.

BACKGROUND

Please describe your company and your position there.

We are a real estate company that helps people buy and sell homes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired LYFE to provide weekly email marketing services to clients in our database.

What were your goals for this project?

We wanted to better sustain our relationship with clients in order to increase client awareness.

SOLUTION

How did you select this vendor?

We found them via a google search for a "local digital marketing company".

Describe the scope of their work in detail.

LYFE was hired to help with our email marketing and Facebook PPC ads.

What was the team composition?

We worked with a digital marketing manager, social media manager and other team members. LYFE had some internal turnover during the short period we worked together.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We didn't see any positive results. When I asked for my money back, they refused and called it "services rendered". I feel swindled and very disappointed.  

How effective was the workflow between your team and theirs?

Their project management was poor. Most notably, the team promised bi-weekly meetings which they never scheduled or even followed up about.

What did you find most impressive about this company?

I found their work unimpressive and think that—of the hundreds of other digital marketing companies—this is one I would rather have avoided working with.

Are there any areas for improvement?

I would recommend they work more meticulously when forming email marketing campaigns, particulary when it comes to something as simple as spelling.

1.0
Overall Score It was a poor experience.
  • 0.5 Scheduling
    ON TIME / DEADLINES
    Never received a phone call or email to schedule a bi-weekly meeting.
  • 3.0 Cost
    Value / within estimates
    The cost was reasonable.
  • 1.5 Quality
    Service & deliverables
    Several Facebook ads were flagged by Facebook as policy issues.
  • 0.5 NPS
    Willing to refer
    There are plenty of other digital marketing companies that will serve you better.

Company response

This comment was provided by Sherman Standberry, COO and Co-founder of LYFE Marketing, on June 18, 2018

We are sorry to hear about the referenced experienced. Within 60 days, we cut this client's acquisition costs in half through Facebook ads and they received over 30+ conversions within 60 days. There were minor errors that were detected in advanced and did not affect the overall status of this campaign. 

Social Media Marketing for E-learning Startup

“LYFE’s work had no positive impact on our business.”

Quality: 
1.0
Schedule: 
1.0
Cost: 
1.0
Willing to refer: 
1.0
The Project
 
Less than $10,000
 
Feb. - Apr. 2018
Project summary: 

LYFE Marketing created three social media profiles and produced daily content for the accounts. They agreed to implement marketing strategies to increase brand awareness and gain business.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
CEO, Generation Genius
 
Verified
The Review
Feedback summary: 

Their lackluster content failed to generate more than two interactions per post. Issues began when they delayed the start date and the problems continued as their uninspired marketing strategies abandoned the project’s goals. LYFE has not taken accountability for their work.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of Generation Genius, a startup that produces captivating science videos for children.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

As a two-month-old startup, our online presence was nonexistent. We supposed it would be beneficial to partner with a social media management firm who could strategically use our thrilling video content to build up our brand’s awareness.

SOLUTION

What was the scope of their involvement?

The objectives were to set up our social media profiles, grow our online audience, and post engaging content five days a week. When they created the Instagram account, underscores were awkwardly placed at the beginning and end of our company name, making it impossible for customers to find us on the platform. They always obscured our site name with URL shorteners, so our followers were skeptical of clicking our links.

We spend millions of dollars to produce our videos in Hollywood. Instead of utilizing our high-quality content, they simply post blurry, indecipherable screenshots of the videos. Their other attempt at engaging content included mundane information copied from the FAQ section on our website.

Their marketing strategy entailed following hundreds of accounts with the expectation that a good portion would follow us back. Although this isn’t against the terms of service, it’s not an effective way to generate quality leads for our business. On Pinterest, we’re following 10 times more accounts than we have followers. It’s a similar case for Instagram, but the ratio isn’t as steep.

What is the team dynamic?

I worked with two individuals directly.

How did you come to work with LYFE Marketing?

We found LYFE while reviewing the top-ranking social media firms on a ratings and reviews site. Their reviews led us to believe that they were competent in their industry, so we hired them.  

How much have you invested with them?

We spent less than $10,000 on their social media marketing.  

What is the status of this engagement?

After a two-week delay, they started working on our accounts in February 2018. The partnership ended in May 2018.

RESULTS & FEEDBACK

Describe the impact this engagement has had on your business.

LYFE’s work had no positive impact on our business. We occasionally received two likes or comments on a post, but overall no one interacted with the dull content that they posted. They also failed to target the appropriate audience, so no leads were gained while working with them.

How was project management handled?

They delayed the project for two weeks, which was detrimental to the product launch we planned for March 2018. Red flags regarding their professionalism are present throughout the contract. Clients who exceed two hours of phone discussion per month are subject to additional fees, and those who fail to pay on time will be charged a $250 inconvenience fee.  

Is there anything that the vendor did well or that you would consider a strength?

We never experienced any communication issues with their team.

In what specific areas can they improve?

Social media management is an art skill that their team does not possess. When we expressed our issues with them, they refused to hold accountability. 

What advice do you have for clients with similar needs to yours?

Their positive reviews should be evaluated with skepticism.

1.0
Overall Score
  • 1.0 Scheduling
    ON TIME / DEADLINES
    They delayed the project for two weeks, which hurt our planned product launch.
  • 1.0 Cost
    Value / within estimates
  • 1.0 Quality
    Service & deliverables
  • 1.0 NPS
    Willing to refer

Company response

This comment was provided by Sherman Standberry, COO and Co-founder of LYFE Marketing, on May 29, 2018. 

We are sorry to hear about the referenced experience and would like to clarify issues within it. This client signed up for a social media management service, which is a not a service that we recommend to clients seeking leads (although the review disputes leads). This service focused on building brand awareness, followers, and engagement. Regarding strategy, there are many moving pieces to our strategic approach that are not mentioned in this client's review. Regarding delays in launching, the only way there would be a delay in a client's campaign is if they signed their contract late, paid late, or did not provide an element necessary for rendering service to us in a timely manner. Our contracts specify this timeline as well. Regarding communication limits, we do impose phone communication limits because we offer our service on a fixed fee basis (and not hourly or on a % of ad spend like some agencies do). However, email communication is unlimited and clients may schedule weekly or monthly calls at no additional charge as long as it fits within the agreed upon time allotment. This limit was set by what we found to be a consistent average throughout our clientele, and 99% of our clients don't have an issue with this. Overall, this client's business was a startup and was with our agency for less than 3 months. This experience is not reflective of our portfolio, as we have several hundred established clients who have been with our agency for a number of years.
 

Pre-Launch Marketing for Indoor Trampoline Park

"LYFE Marketing is the only reason that our business succeeded initially."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2016 - Jan. 2017
Project summary: 

LYFE Marketing started and managed a social media campaign for a rural entertainment startup, boosting interest on Facebook and Instagram for six months before the official opening. 

The Reviewer
 
11-50 Employees
 
Statesboro, Georgia
Austin McGuffie
Co-Founder, Flight Factory Entertainment
 
Verified
The Review
Feedback summary: 

Thanks to LYFE Marketing’s strategic posts, targeted SMM efforts attracted over 500,000 visitors and 7,500 likes. The team’s helpful direction, ad-spend allocations, and personal investment in the partnership’s success shone throughout the engagement. 

BACKGROUND

Please describe your company and your position there.

I am the co-founder and co-owner of an indoor trampoline park called Flight Factory Entertainment. This facility provides a fun option in a rural city without many attractions. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired LYFE Marketing to kick-start a social media campaign for our new company. We simply wanted to drive awareness of our business in the immediate area. However, we aren’t located in a metropolitan city and didn't have the population size to draw a strong audience.

What were your goals for this project?

We needed to market our business six months before opening. 

SOLUTION

How did you select this vendor?

We heard about LYFE Marketing through a mutual friend and kept seeing their customers’ testimonials online. We decided to hire them because of their thorough exploration process and attention to detail in relation to our company. They willing to adopt the identity of our company and represent us in the same way that we'd represent ourselves.

Describe the scope of their work in detail.

LYFE Marketing built our website, created our entire Facebook and Instagram marketing strategy, implemented the strategy, and directed our ad expenses within those channels. We provided the funds for the ad expense, and they told us where to spend it; they were right every time!

What was the team composition?

We had one social media coordinator and consistently communicated with the owners of LYFE Marketing, who ensured our needs were being met. We felt like our relationship was important to them. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

LYFE Marketing helped attract over 500,000 visitors to our social media in six months and generated over 7,500 likes. This boosted our sales for the opening month and gave us the strong start we wanted.

Our target market was really engaged in the marketing campaigns, which boosted our business. LYFE Marketing is the only reason that our business succeeded initially. They really exceeded our expectations and surpassed our goals.

How effective was the workflow between your team and theirs?

They communicated clearly. They always did what they promised and responded quickly to our questions about ongoing services.

What did you find most impressive about this company?

I was blown away by the level of effort that each person devoted. They really cared about the work they were doing and were truly invested in the results. The team seems to get along well, which created a great experience for us.

Are there any areas for improvement?

We were extremely pleased with our relationship. I wish they’d posted more for the amount of money we spent. But, we knew and agreed to the amount of posts upfront and were still happy. 

5.0
Overall Score I'm very satisfied!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    All the posts were made on time.
  • 5.0 Cost
    Value / within estimates
    Their pricing is fair, especially compared to the rest of the industry.
  • 5.0 Quality
    Service & deliverables
    They always executed what they promised.
  • 5.0 NPS
    Willing to refer
    I refer them whenever I can.

Social Media Advertising for Trucking Company

"We obtained exactly the results we wanted."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2015 - Ongoing
Project summary: 

LYFE Marketing manages all SMM activities for a specialty vehicle manufacturing website, creating and scheduling multiple posts per day across 4 key channels and coordinating sponsored ads.

The Reviewer
 
1-10 Employees
 
Fort Valley, Georgia
Tony Bass
Owner, Super Lawn Trucks
 
Verified
The Review
Feedback summary: 

Within the first year of the partnership, revenue grew significantly due to the steadily increasing flow of website traffic and subsequent lead conversions. LYFE Marketing’s comprehensive services, reasonable pricing, and consistent results continue to impress. 

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Super Lawn Technologies, which manufactures vehicles designed specifically for lawn and landscape contractors. Our patented Super Lawn Truck system has been adopted by landscaping companies in 44 states and Canada. 

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire LYFE Marketing?

We focused on traditional marketing for years, but this approach became less effective over time. We hired LYFE Marketing because we wanted to acquire more leads and customers for our programs at a low cost. After doing some research, we found that Facebook advertising was an inexpensive form of digital advertising with powerful targeting options.

What were your goals for this project?

We wanted to drive website traffic and generate quality leads. Our products are expensive with a long sales cycle, so we needed to get high-quality leads at a reasonable cost. 

SOLUTION

How did you select this vendor?

We did an online search for social media marketing services and found LYFE Marketing. We had several calls over a few weeks before we decided to hire them. During our initial conversations, LYFE Marketing clearly explained the benefits of social media and Facebook advertising, which helped us make a decision.

Describe the project in detail.

We hired LYFE Marketing to manage our Facebook, Instagram, Twitter, and LinkedIn social media profiles. They posted 7 times a day and managed our Facebook and LinkedIn sponsored ads. I shared our marketing videos with them, reviewed all of the social media posts prior to publication, and joined meetings to discuss the progress. The campaign started slowly, but within a few months, we were impressed with the results.

What was the team composition?

In the beginning, I worked with 2 people primarily: a social media manager who handled our posts and ads and a director who helped guide the overall strategy. Since then, we have added more services to our engagement with LYFE Marketing such as Google Ads and website maintenance, which meant more people were involved in our project.  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our revenue grew after using LYFE Marketing’s services from 2015 to 2016. We received a steady flow of website traffic and leads, and our sales team converted those results into customers. We obtained exactly the results we wanted through using a skilled digital marketing company.

How effective was the workflow between your team and theirs?

Our collaboration was easy, and we hosted many conference calls. Once I felt confident that they understood our business and brand, I allowed them to handle all marketing activities without us.

What did you find most impressive about this company?

Their team is incredibly professional and knowledgeable. Our business has dramatically increased lead generation using their services. Sean [Digital Marketing Executive, LYFE Marketing] and Sherman [CFO, LYFE Marketing] are redefining what a highly specialized marketing company can be.

Are there any areas for improvement?

I wouldn't review them if I wasn't totally satisfied. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media and PPC for Local Restaurant

"They did exactly what we wanted when it came to our social media and advertising."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jun. 2016 - Ongoing
Project summary: 

LYFE Marketing manages social media and advertising for a restaurant on an ongoing basis, mainly focusing on Facebook and AdWords.

The Reviewer
 
1-10 Employees
 
Richmond, Kentucky
Co-owner, Local Restaurant
 
Verified
The Review
Feedback summary: 

LYFE Marketing’s efforts have generated a positive ROI and their comical Facebook posts grab customers’ attention. Their best quality is that they can work without requiring consistent guidance thanks to their thorough analysis process at the start that determines how the client wants to be seen.

BACKGROUND

Introduce your business and what you do there.

I am the co-owner of a small-town restaurant in Kentucky. We do some deliveries depending on how far away clients are from us.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

We’re fairly new to the environment and were trying to get expand our reach. We didn’t know how to do it, so we looked up social media firms.

SOLUTION

What was the scope of their involvement?

We started the engagement with the management of our Facebook account. We wanted to post pictures regularly but didn’t know exactly what to say in order to attract the attention of college kids. Later on, we added Ad Words search-engine advertising to LYFE Marketing’s list of services.

How did you come to work with LYFE Marketing?

I made a Google search and LYFE Marketing was one of the first results which popped up. I talked to a couple of others, but LYFE seemed to be the friendliest one. Another reason for choosing LYFE Marketing was that they didn’t charge us extra for advertisements.

How much have you invested with LYFE Marketing?

The cost of their services is around $1,000 per month, so the total spend has been a bit over $12,000.

What is the status of this engagement?

We started working with LYFE Marketing around the 4th of July, 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve been working with LYFE Marketing for about a year and have been very happy with the results. College kids are constantly telling us how funny our Facebook posts are. Before working with them, we’d see a couple of people stopping by our restaurant from time to time and we used to go to local college bars and hand out fliers, but that obviously wasn’t doing it.

My husband handles numbers, and he’s been extremely happy with the results. We haven’t lost any money from this.

How did LYFE Marketing perform from a project management standpoint?

My husband and I had some personal issues for about a month, and we didn’t have time to call LYFE Marketing and talk about what we wanted to be posted. We told them the situation and they continued to work for us without additional contact and did everything right on top of that. We thought that they would go in a completely different direction, but they did exactly what we wanted when it came to our social media and advertising. It helped us a lot.

Are there any areas LYFE Marketing could improve?

I’ve been very happy with them.

What tips or recommendations could you share that might increase the likelihood of success with LYFE Marketing?

In the beginning, their team will ask questions about how the client wants their social media to be seen. I would definitely recommend paying attention to those details, and once that is done, LYFE Marketing will know exactly what you want and bring results from it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I made my money back and more, which is all I wanted.
  • 5.0 Quality
    Service & deliverables
    They’ve brought in more college kids than I’d seen in the past, and they keep coming in every single semester.
  • 5.0 NPS
    Willing to refer
    I would recommend them, but not to competitors.

Social Media Management & SEO for Massage Parlor

"They can provide creative opinions, and have a lot of knowledge on Google search, Instagram, and general social media."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2014 - Ongoing
Project summary: 

LYFE Marketing is coordinating a social media campaign focused on expanding geographic reach. Services include social media content, managing a marketing website, SEO, and print collateral.

The Reviewer
 
Startup
 
Atlanta, Georgia
General Manager, Massage Parlor
 
Verified
The Review
Feedback summary: 

LYFE Marketing has succeeded in improving Google page rankings, but the goal for inquiries per month has not yet been met. Patient and innovative, the team demonstrates expertise in their field. They are friendly beyond the scope of their work.

BACKGROUND

Introduce your business and what you do there.

We are a business in Georgia providing all types of massages, including full-body, Thai, and so on. I am the general manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

We wanted to develop our customer base and thought about social media marketing. We were doing well in our city, but we wanted to extend our reach.

SOLUTION

What was the scope of their involvement?

LYFE Marketing is helping us manage our Facebook, Instagram and Twitter accounts. Starting in 2016, they have also been providing SEO services. They are also managing our website and replying to customer messages. They post on our social media profiles, create fliers, and are responsible for everything else.

We have a meeting every month, during which we discuss our advertising. LYFE Marketing’s team has access to all our accounts, but they get approval from us before doing anything.

How did you come to work with LYFE Marketing?

Sherman Standberry, their cofounder, sent us an email about the business. We found him to be honest, so we had an initial meeting, and decided to onboard LYFE Marketing as our social media team. We have collaborated well so far.

How much have you invested with LYFE Marketing?

The cost of LYFE Marketing’s services is around $1,000 per month.

What is the status of this engagement?

We started working with LYFE Marketing in May 2014. The work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have a landing page in place for customers visiting the store, but the inquiries there are not necessarily equal to the people visiting our location. We receive around 30 leads per month from the site. We have reached top positions in Google search results.

How did LYFE Marketing perform from a project management standpoint?

I have been in contact with Sherman [Standberry, COO and co-founder] and his partner. They are very responsible and have a lot of patience. They can provide creative opinions, and have a lot of knowledge on Google search, Instagram, and general social media. They’ve met our deadlines.

What did you find most impressive about LYFE Marketing?

I simply trust their team and have no complaints. Sherman has become a friend, and we talk all the time. I will continue working with LYFE Marketing.

Are there any areas LYFE Marketing could improve?

I don’t have anything at this point.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They have reasonable costs.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have referred LYFE Marketing to friends.

Social Media Marketing & Web Dev for Branding Agency

"Whenever I worked with them, they always delivered what the client wanted."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2015 - Dec. 2016
Project summary: 

LYFE Marketing provided SMM and web development in a subcontracted engagement, managing all social content to boost online presence and brand identity within a broader business strategy. 

The Reviewer
 
1-10 Employees
 
Atlanta, Georgia
Marla Jones
President, STIRR Agency
 
Verified
The Review
Feedback summary: 

In only a month, LYFE Marketing drove over 8,000 views through Instagram and Facebook, continuing to build the brand following by 1,500 each subsequent month. The team’s detailed assessments, on-trend creativity, and eagerness to deliver helped guarantee engaging content. 

BACKGROUND

Introduce your business and what you do there.

My company does branding, marketing, and strategy. STIRR stands for strategy, tactics, ideation, research, and results. We offer our clients all of that primarily for packaged goods branding. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

I had clients with social media needs, and I provide those services, but I subcontract them. Social media is a specialty. What I do is marketing strategy, and social comes up, of course, as a part of the strategy. If I develop a marketing plan, social and interactive are tied to that, and I'm going to choose an agency that specializes in that, which is how I use LYFE Marketing. 

SOLUTION

What was the scope of their involvement?

I have worked with LYFE Marketing for at least three of my clients. I recommended LYFE Marketing to one of my clients, and I think they’re still working together. I work in health and beauty aids, so LYFE Marketing worked with two health and beauty aids companies, and then they worked with another customer service company. With one company, they worked directly with that client. With the other two or three, they worked with me, but they were totally responsible for all of the social media. They built two of the three cases from scratch. They took businesses that didn't have any social pages, and they built them some. One of them was a blog with a brand, website, etc. that they built from nothing. In three months, I think they had something like 50,000 followers and visitors. I think the most robust client they worked on was the one I recommended them to, but I don't have those details. That was the largest company, which had existing social; from what the client told me, LYFE Marketing did some nice building of their social pages and website visits, but I don't have those numbers.

With Regrow, LYFE Marketing worked to reface the brand. They gave them totally new packaging and built them a social presence. (They had none, although the brand had been out for probably 7 or 8 years.) I think LYFE worked with Regrow for about 18 months, and then the Regrow guy got sick, and the company closed. I gave Regrow a marketing plan, and they didn't want to spend a lot of money, so I said, “Here’s where you need to spend the money that you're going to spend on the interactive and social.” What LYFE Marketing did was update their look and give them a brand new website. They set up all of their social pages, including Facebook, Instagram, Twitter, and Snapchat. For the monthly programs or promotions that we would execute, I would discuss those with LYFE’s team based on what we wanted to achieve. If we wanted to push a particular product that month—say a shampoo and conditioner or the Regrow product itself, which was formulated for African American hair—we would talk about the product push. LYFE Marketing’s team would come up with some ideas of how to push it through Facebook. They really integrated all of the social efforts. Facebook would integrate with Instagram, and then sometimes Instagram would integrate with Snapchat. LYFE Marketing would create those monthly social executions based on marketing strategy, and we would do monthly recaps with the client, who was always pleased with LYFE Marketing. That’s why I continue to recommend them. Regrow’s new website was developed from scratch and built on an entirely new framework and platform. The website was built either on WordPress or Joomla.

How did you come to work with LYFE Marketing?

I cannot remember who recommended LYFE Marketing to me. What I was looking for was a group of young men or women who were just starting out and understood the landscape better than I did. This was about 8 years ago, and at that point I didn't know much about social. I met with three social media companies, including LYFE Marketing, which had the most infrastructure. The founders are two brothers, and they had a team of people working with them. They had the design elements for all of the creative pieces. Out of the three companies that I met, LYFE Marketing had the best infrastructure. I had the best energy with them, and I thought they were the most hungry, to be honest.

How much have you invested with LYFE Marketing?

I think LYFE’s fee was something like $1,500 a month, and building the website was a separate fee.

What is the status of this engagement?

I think the Regrow project lasted for about a year. I think we started working together in December of 2015, and the project ended around December of 2016. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

I know in the first month with Regrow, LYFE Marketing got something close to 8,000 views driven through Instagram and Facebook, which I thought was phenomenal. Facebook was around 6,000. I thought that was great for the first month for this specialty area. Sometimes, people don't want to address issues like hair loss. But, LYFE Marketing performed phenomenally. Regrow’s following continued to build each month, though not at that rate, of course. To me, that was a good sign. Each month would pick up 1,000 to 1,500 additional views, visits, or followers.

How did LYFE Marketing perform from a project management standpoint?

LYFE Marketing is good with project management, which impressed me. They’re young, not that that matters, but they’re also guys, who are not the timeliest or most organized. They were never late for an assignment, ever. I can't ever remember when we were supposed to have something, and they didn't have it ready. They were good on following through.

What did you find most impressive about LYFE Marketing?

I think what LYFE Marketing does particularly well is listening to the client. I work with a lot of social companies, and there’s so much chatter in a room sometimes that I think I'm in the midst of social media. I've worked with two other social media companies, and I think what LYFE does best is listening. They listen, and then they assess. They didn't just say, “Well you need to do this.” I thought that they were good listeners, which led them to be good strategists. Whenever I worked with them, they always delivered what the client wanted.

Are there any areas LYFE Marketing could improve?

No, I don't think there’s anything LYFE Marketing could improve, based on my work with them. I thought their creativity was pretty strong, but they’re not a creative shop. I thought it was appropriate. 

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Their organization and attention to deadlines were the things that I liked the most about them.
  • 5.0 Cost
    Value / within estimates
    They’re a great value.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Everybody that I've referred LYFE to has always been pleased with them. If they stop working with LYFE, it’s because of something like budget constraints, not dissatisfaction. LYFE always delivers on a promise.

Social Media Marketing & SEO for Banner Company

"I trust this team wholeheartedly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2014 - Ongoing
Project summary: 

LYFE Marketing generates consistent social media content on Facebook, Instagram, and Twitter. They then capitalize on the buzz they generate with targeted campaigns. They also provide Web design and SEO.

The Reviewer
 
1-10 Employees
 
Atlanta, Georgia
Byran Edwards
Owner, Home Team Apparel
 
Verified
The Review
Feedback summary: 

LYFE Marketing increased social media engagement exponentially; Instagram followers increased tenfold. The team considers themselves students of their craft, which means they’re always striving for the next level. They are straightforward and easy to work with; they just deliver.

BACKGROUND

Introduce your business and what you do there.

Home Team Apparel prints promotional products including garments, embroidery, banners, stickers, buttons, etc. I’m the founder and president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

I wasn’t doing anything consistent on social media. I wanted to figure out a way to advance the company as far as Web presence. Sean and Sherman [Standberry, co-founders] put together a plan that I believed in and they believed in.

SOLUTION

What was the scope of their involvement?

Originally they started managing our social media content on a monthly basis. They started making sure that we had regular daily posts. If there were certain things that generated a certain type of buzz, or they saw that we needed to really push, they would kind of step in and push those. They also focused on generating sales leads for the company, which is something that I had never thought about before. I don’t come from a sales background. I come from a grinder background. I do the work, I execute, and that’s it.

From there, they redesigned the website for me. Now they’re doing all of the SEO for me. They optimized the site and got us in a position to start really taking advantage of organic searches and the proper search engine results that we need. We’re going to start by targeting the local market and then we’ll expand that to more popular keywords to approach a national scale.

For the website redesign, LYFE came up with the ideas. I didn’t really know a ton about how the site should be designed, basic optimizing and things like that. Sean gave me a skeleton of what he thought would be great. And from there, I would put my input in, and we would just kind of bounce back and forth off of each other, but they spearheaded it for the most part. The agreement for content was for them to post on three platforms: Instagram, Twitter, and Facebook. They post to all three of those social media sites once a day. They created the actual content based on what we wanted. They scanned over what I had already been posting and put content together for the month. They also looked into what competitors were doing, and made sure that we were competitive. Seven to 10 days before the new month starts, I get the month spread so that I can go through it, check it. If there’s something that might need to be changed, I can submit it back.

How did you come to work with LYFE Marketing?

I was familiar with them from their college years. We would talk periodically about social media marketing because I was doing LYFE Marketing shirts for them. I was getting insight on what they were doing, and I knew that they were sharp. I already had confidence in what they would do for me based off of their track record from school.

How much have you invested with LYFE Marketing?

We spend an average of $500 per month.

What is the status of this engagement?

We started working together in January 2014.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When they took over the Instagram, we were at about 900 followers. We’re actually close to 10,000 now. On Twitter, we have around 4,000 to 5,000 followers now and we were in the hundreds when we started. They grew Facebook as well because I wasn’t doing much on there before and didn’t do it the right way. They grew all of our platforms exponentially. It’s been great. We get a lot of leads and we’re having constant engagement daily. The majority of the posts that LYFE does are not calls to action. They majority of the posts are like jab, jab, jab, right hook. We’re able to see a lot of interaction.

How did LYFE Marketing perform from a project management standpoint?

They execute. I don’t have to have a lot of dialogue. In most cases, I call Sean and tell him what I’m thinking or ask him a question and if he says go, I had him the keys and let him go. If he says don’t, I think about the next thing. I trust this team wholeheartedly.

What did you find most impressive about LYFE Marketing?

The way their team is built based on what they actually can bring to the table is way different from a lot of other firms. They have the actual school background for what they’re trying to do. They are studious. It means something to be a student of the game, and they are students of the game. They study hard. They’re always reading and in the know. They’re always trying to figure out the next steps. If they don’t know it, they don’t mind studying up on it to get to know it. There’s a lot of vendors that say they’re marketers but it’s very easy to put a title on yourself. When it comes time to prove it and back it up, there’s not a lot of people that can. But LYFE Marketing can.

Are there any areas LYFE Marketing could improve?

Not really. I haven’t had anything that bothered me.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Great.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I do it everyday.

Social Media Ad Campaign for Candle Startup

"Their prices are competitive, and I’ve actually seen results with them."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2016 - Ongoing
Project summary: 

LYFE Marketing applied numerous marketing methods to determine which were most successful. They create Facebook ads from provided photos and collaborate regularly on content brainstorming sessions.

The Reviewer
 
1-10 Employees
 
Palo Alto, California
Nidhi Doshi
Cofounder, Easy Diya
 
Verified
The Review
Feedback summary: 

Experimentation with various marketing tools resulted in some success and some failures, but the information gleaned from those experiments has led to a more targeted and effective approach. LYFE is always prepared for each meeting and follows through on their commitments.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of our company. We offer a very specific type of candle made from ghee without any wax.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

Our product is new in the market, and a lot of our effort right now is in product education and awareness. My original thought was that if the product is good, it’s going to do well. However, over time, I realized that people won’t even think about buying it if they don’t know about it. So I decided to engage a marketing company to help me get the word out. I tried doing some Facebook ads on my own, but I don’t have the required talent and skill, so I went to the professionals.

SOLUTION

What was the scope of their involvement?

LYFE Marketing is helping us get the product in front of a wider audience. They create content for our Facebook ads. I generally provide the pictures, and they create the content around that image. We target different events and holidays. We’re now targeting Father’s Day, which is coming up in a month. We keep track of events like that, and then target those on Facebook. We did try a few experiments on YouTube and Google AdWords, but we didn’t see much success, so we’ve paused that effort for now.

It’s a pretty good collaboration, and we chat once a week for 10 to 15 minutes. We catch up on how the ads have performed for the past week and decide if we want to make tweaks or turn an ad off completely that’s not doing well. We also brainstorm new content, so it is a very collaborative effort. They go back and create the content, and I review it before they put it up on our page.

How did you come to work with LYFE Marketing?

I found them through Google and interacted with them a few times. I had conversations with quite a lot of companies. I was attracted to LYFE because they actually gave me a concrete plan of what they’d like to do, and their pricing was competitive for what they had to offer. It seemed to fit into my budget and what I was looking for. I understood what they had to offer, and we started off with a three-month engagement. Once I started seeing results, I continued using them.

How much have you invested with LYFE Marketing?

We spend about $1,500 a month.

What is the status of this engagement?

We started our collaboration in August of 2016, and we’re still working with them.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

On the Google side, we tried AdWords, YouTube, and the shopping ads, but we saw barely any results. We got impressions and views, but they didn’t convert to sales. On the Facebook side, we’ve seen more. We definitely see conversions. We have a widget installed on our website, so we can track how much money we spend. The cost to acquire that customer is very low. We also track the amount of the sale generated and what the customer bought.

In general, I think sales and visibility are increasing. We see peaks when there are festivals or events. Indian festivals tend to have a bigger impact because the audience knows about the problem we’re trying to solve and the usefulness of our product. We’re also trying to reach a wider audience in the meditation and yoga community, and our audience is expanding slowly.

How did LYFE Marketing perform from a project management standpoint?

I have two people at LYFE with whom I work directly: one manager and one ad expert. I speak to both of them on a weekly basis. The call is set up for one hour, but we typically get done in 10 or 15 minutes. They are prepared when they get on the call. They have all our ad pages loaded up so they can show me exactly what happened in the last week, the last month, and then the lifetime. This helps us make decisions about what we want to do in the upcoming week.

When they’re going to create a new ad, they typically tell me they’ll send the content in about two days, and I definitely get it in two days. They’re very prompt about that. We communicate mostly by email. When I need to discuss our account or something, I’ll give them a call. If they’re not available right away, they return my call the same day.

What did you find most impressive about LYFE Marketing?

I’ve worked with five or six similar companies within the last year. The people at LYFE are very responsive, which is what I like the most about them. Their prices are competitive, and I’ve actually seen results with them. If something doesn’t work, they already have ideas on what we could do next to improve. Sometimes that leads to results, and sometimes it doesn’t, but I understand; it’s all a game of experimentation. I like that they already have a plan when they come to me. I didn’t get that level of responsiveness with the other companies. Being a startup with a limited budget, responsiveness is the number one feature that I look for.

Are there any areas LYFE Marketing could improve?

Of course, I’d like to see 10 times the results, but I have faith that we’ll get there soon.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    At this point, the budget kind of equals the amount of sales that are generated from this effort. I want to get to the next level where we’re making a lot more sales than we’re putting in.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They deliver on time, exactly the way they promised.
  • 5.0 NPS
    Willing to refer
    I’ve referred quite a few people to them.