What evidence can you share that demonstrates the impact of the engagement?
They’ve successfully increased my followings across Facebook, Instagram, and my blog. Instagram has shown the most growth, which is partially due to their work, although there were other factors involved as well.
How did Lyfe Marketing perform from a project management standpoint?
My account manager is always clear, concise, and organized. She does a good job of overseeing my account and handling all the communication to ensure there aren’t any issues. The rest of their team is very strong as well, although there’s one person who is sometimes not prompt with things.
What did you find most impressive about them?
They’ve provided exactly what I needed. The whole experience has felt very customized to my goals. I can come up with an idea or a vision for my brand and as long as I’m clear in how I communicate it, they’re able to bring it to life.
Are there any areas they could improve?
We’ve streamlined the process now, but when we first started out there was one team member who always seemed unprepared or missed deadlines. After I expressed my concern and worked with that person one on one, I saw an improvement, although I still sometimes feel a little bit like they’re not as on top of things as they could be.
One other thing I’d like to see is a bit more guidance for their clients in terms of giving advice about how to increase growth. Sometimes it’s very one-sided, with me supplying the ideas for where to take marketing campaigns next or how to grow the brand. It’d be nice if they took a more collaborative approach.
In addition, I feel like they’re a little limited as my brand continues to grow. I’m going to need support from someone who has more experience helping bloggers and influencers scale up their businesses, and who’s familiar with the networks of potential sponsors.
Do you have any advice for potential customers?
They do an excellent job of realizing and implementing your ideas, but you need to be the leader and come up with your own strategies for where to go next with your brand.