Could you share any statistics, metrics or other feedback from this engagement?
LYFE Marketing has been very patient. I'm not a marketing person. By trade, I'm a paralegal and a licensed claims adjuster, so I was not able to help them figure out what I wanted. I knew that I wanted something, I told them I wanted something, and I asked them to figure it out. They were very understanding, and they did figure it out.
The design turned out to be fantastic. For me not knowing what I wanted the results to look like, I think everything turned out great. I didn't have a clear idea of what I wanted. What I knew was that nobody in the industry was dealing with issues related to relaxed hair, and relaxer is a huge part of our industry. The natural hair care movement has hurt the way people perceive relaxer. I make my money on relaxer, and I wanted a place where relaxer could be discussed without it being a negative. I wanted a place that says what I wanted it to say. I wanted it to be honest and factual, and that's what I got.
What distinguishes LYFE Marketing from other providers?
They were open to what I had to say. They're very bright, and they were able to figure out what I was trying to say even though I don't know the technology. They didn't take issue with the fact that I don't know much about any of that. I thought that was nice of them. Even though I was so far out of my element, they worked to help me understand how things worked. When I had questions, they took the time to answer them so I was clear about what was going on.
I'm a very straightforward and upfront person, and they were all right with that. I was able to talk to them very plainly and frankly. They understood the way I like to work, and they were OK with that. They would respond quickly whenever I wanted something, and they've been gracious when I'm not able to respond to them in a timely manner.
Is there anything LYFE Marketing could have improved or done differently?
I don't really have any complaints.