What was the scope of their involvement?
The objectives were to set up our social media profiles, grow our online audience, and post engaging content five days a week. When they created the Instagram account, underscores were awkwardly placed at the beginning and end of our company name, making it impossible for customers to find us on the platform. They always obscured our site name with URL shorteners, so our followers were skeptical of clicking our links.
We spend millions of dollars to produce our videos in Hollywood. Instead of utilizing our high-quality content, they simply post blurry, indecipherable screenshots of the videos. Their other attempt at engaging content included mundane information copied from the FAQ section on our website.
Their marketing strategy entailed following hundreds of accounts with the expectation that a good portion would follow us back. Although this isn’t against the terms of service, it’s not an effective way to generate quality leads for our business. On Pinterest, we’re following 10 times more accounts than we have followers. It’s a similar case for Instagram, but the ratio isn’t as steep.
What is the team dynamic?
I worked with two individuals directly.
How did you come to work with LYFE Marketing?
We found LYFE while reviewing the top-ranking social media firms on a ratings and reviews site. Their reviews led us to believe that they were competent in their industry, so we hired them.
How much have you invested with them?
We spent less than $10,000 on their social media marketing.
What is the status of this engagement?
After a two-week delay, they started working on our accounts in February 2018. The partnership ended in May 2018.