LYFE Marketing

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our services with Lyfe (about the course of 6 months):

1. Our email subscription list has increased by more than 1,500 subscribers.
2. In 2020, our retail e-commerce site sales have increased nearly to goal, and continue to grow monthly. The number of individual orders on our e-commerce site has increased by 1,957.1% over all of 2019. Gross revenue is up by 2,128.4% over all of 2019. Our average order value has also seen an 8.3% increase over all of 2019.
3. We are being recognized from our social media ads, and our Instagram account has also seen an increase in follower count by several thousand.
4. The e-commerce site conversion rate has increased to 0.64% The funnel that has been established for us continues to target potential customers who would be a good fit for our brand and the products that we offer.

How effective was the workflow between your team and theirs?

Communication is above and beyond easy and smooth. Any communication we have sent the Lyfe team has been responded to within 24 hours. When situations have arisen that require more assistance, Cargill and Sherman have made time to get on the phone with us outside normal business hours (early in the morning or late in the evening).

There has never been a request, question, comment, or concern that has been too large or too small. Each time we communicate, we are treated with the utmost respect and given all the time we need to feel comfortable with the task or topic at hand.

What did you find most impressive about this company?

We have found the truthfulness and honesty of this company to be the most valuable asset that they provide. Having worked with several prior marketing companies, with very abysmal results, we were extremely cautious about working with another marketing company in the future. Lyfe has changed our perception of what success and communication means on the digital front. There hasn't been anything that was communicated to us that was false or misleading.

Everything that was told to us, down to the timeline, has come to fruition. Lyfe requests that you be patient with them as they. begin the process of optimizing your account, and if you are, you will see the result of all their hard work. The worst thing you can encounter is a company that over promises and under delivers. That is not the case with Lyfe at all. What they can promise you, is that they will do everything in their power to see your brand, your company, your name succeed in the industry that you are in.

Are there any areas for improvement?

Not at this time.

Can you share any outcomes from the project that demonstrate progress or success?

We can definitely speak to the companies ability to take limited resources with photos and creating a look and feel based on conversations and forms we filled out. We had worked with other companies who were unable to accomplish this. They really nailed how the look and feel for our graphics.

How effective was the workflow between your team and theirs?

Overall the workflow was not too effective. We had weekly phone calls for about an hour where we would go over everything which needed to be completed. However, on many occasions, we would have to re-explain what we were asking for. We had to re-explain what needed to be done.

We also had to stay on top of tasks to be completed. There was no Project Management software during our brief time with the company. Mostly everything was done via email. You have to make sure to take notes during your conversation in order to ensure everything you talked about is accomplished.

The point of the conversation was for their team to listen in on what needs to be done and then complete the task. Which we assumed meant they would be taking notes. So, either they were taking notes and not following through on everything or they were trying to remember what needed to be done.

They would be far more effective if they were to utilize a project management software to better keep track of the what can end up being thousands of documents, reviews, changes, and communications in one place for better referencing

What did you find most impressive about this company?

We found their ability to take limited resources and churn out in the first draft conceptual images which really nailed an image and brand we were going for. We were unable to take it any farther to really see what else they could do which is why this is mentioned twice in this review

Are there any areas for improvement?

Yes. The company needs to improve on its ability to manage tasks, assignments and accomplishing what they say they will on time. Missing deadlines is a big area for improvement. Consistently missing deadlines and not communicating prior to missing them was the number reason for our separation.

It is very difficult and costly to call meetings for employees and set aside time when the company would miss the meeting with no prior notice. It may have been okay if we could have the meeting on the go on our phones, but we have to physically be in front of a computer. This means you will lose your own personal time and the cost of an employee or manager if they have to come in for the meeting.

Additionally, deadlines were missed on a regular for ads or graphics with no prior notice. We would have to get a hold of them to see what happen only to discover it would take longer.

Again, this would be fine but when we are on a strict deadline for shopping seasons and such it cost us money every day we are not live with the campaign. Especially when the deadlines exceed weeks past. So definitely there is an area for improvement in communication and meeting deadlines

We do want to mention that this review is not meant to disparage, defame, or denigrate the reputation, character, image, or service of the company, but to speak of our experience in a constructive way. They did a great job creating work. They just need to improve on deadlines and communication

Can you share any outcomes from the project that demonstrate progress or success?

I had several clients (at the time prospects) who gave us a lot of positive feedback on our marketing along with personal friends. Because our sales cycle is so long (between 6-12 months) this initially feedback meant a lot. Then after a while we saw our business grow YoY which we attributed to the increase in online activity.

How effective was the workflow between your team and theirs?

I fully trust this team, so we let them handle everything. Occasionally, we need to update billing or give feedback on their ideas. We never have a problem getting in touch with our main point of contact.

What did you find most impressive about this company?

Their consistency is really impressive. Everything always is on time and on schedule. We never had a problem in the last four years of working with them.

Are there any areas for improvement?

There are times when we spend more than we anticipated in our advertising (usually about $50-100). I think this is more on Google and Facebook's billing structure, but if they could control that better than that would be great.

Can you share any outcomes from the project that demonstrate progress or success?

We were able to generate some high quality leads from the exact people we wanted to reach. Their experience with Facebook and LinkedIn advertising is very apparent.

How effective was the workflow between your team and theirs?

We were able to setup a channel where we could chat and have open discussions, which made communication/workflow very easy to handle.

What did you find most impressive about this company?

I'm sure there are plenty of skillful marketers that we could have worked with, however, what was most impressive for us was LYFE Marketing's level of care. They were responsive, understanding, flexible and more. It felt like we were working with colleagues rather than vendors.

Are there any areas for improvement?

Expansion of their services such as a 24/7 monitoring service, but I understand most small businesses don't need this.