WebFX

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and PR director of a farm that was established in 1908 and grows peaches and pecans. We have a mail-order department and a roadside market with a peachtree cafe, seasonal produce, and Southern gourmet items.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to grow our mail-order business and increase our website traffic and foot traffic for our brick-and-mortar store and our farm. We also wanted to increase our social media and search engine presence through SEO and PPC so that our ads would appear to people looking for certain keywords or items.

SOLUTION

What was the scope of their involvement?

WebFX helps us with SEO and PPC management. They’re in charge of creating ads for Google, Facebook, and Instagram, which includes designing the creative visual elements and coming up with the copy. Additionally, they develop and post recipes on Pinterest to promote our farm-fresh products.

In addition to PPC, WebFX helps us with email marketing. Their team is in charge of developing content and managing email campaigns for us. We only provide them with images of the products we want to sell, and they take it from there to do everything else.

What is the team composition?

I work with two people from WebFX. Katie (Social Media Team Coach) and Colleen (Internet Marketing Analyst & Account Manager). Still, they have a lot of other members involved in the project, including strategic planners, copywriters, and Google experts.

How did you come to work with WebFX?

Our corporate office referred us to them. Still, we interviewed several different companies and felt the most comfortable with WebFX. Once we interviewed them, we knew they were the right fit for us.

How much have you invested with them?

We’ve spent over $150,000.

What is the status of this engagement?

We started working together around March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to WebFX’s work, we’ve seen an increase in sales, business conversions, followers, engagement, and traffic; we’ve definitely seen a return on our investment. Moreover, they’ve done an amazing job at helping us increase awareness for our peaches because their team always comes up with engaging phrases and pictures.

How did WebFX perform from a project management standpoint?

WebFX is very attentive to our needs, and they can shift focus mid-month without hiccups. They constantly reach out to us and use their own platform called TeamworkFX to provide us with updates, so I always know what’s going on with my account. Whenever some campaigns are working better than others, they make adjustments and rearrange our budget to get the most ROI.

We have a Zoom meeting with WebFX once a month, and we constantly communicate via email in between. Having two points of contact makes everything easier and streamlined. Although most of our collaboration has been virtual, Colleen and Katie have visited us on the farm.

What did you find most impressive about them?

The breadth and knowledge of WebFX’s team are impressive. They have people specifically focused on certain parts of the project.

Are there any areas they could improve?

No. They’re very attentive to our feedback.

Do you have any advice for potential customers?

Spend time defining your goal, have conversations with your employees, and get input from as many people as possible so that you can communicate your exact needs to WebFX.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing at Sanalife.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We had just launched Sanalife the brand and needed to build out the brand and digital presence. We hired WebFX to help with SEO and digital strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had a previous relationship from working with them at another company and had a positive experience there.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us with keyword research, on-going SEO management, backlinks, digital strategy and blog content ideas.

How many people from the vendor's team worked with you, and what were their positions?

We had an account manager, and 4 other people assigned to our team who specialized in various SEO-related skills. Link building, content writing, etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their SEO strategy with WebFX, all product keywords are showing on the first page and 95% in the Top 3 results. 95% of our keywords outranked our OEM. Achieved an increase of 417% B2B and 1120% B2C leads in 2021 compared to 2020 through organic SEO and paid strategies. Our website traffic as continuously grown month over month.

Describe their project management style, including communication tools and timeliness.

They have been excellent to work with. Quick to respond and detailed with responses. They are very detail oriented and utilize a great project management tool to keep on schedule and organized.

What did you find most impressive or unique about this company?

Their overall knowledge and ability to achieve results. They don't just say they are going to get something done, they get it done, and you see the ROI.

Are there any areas for improvement or something they could have done differently?

No, We love what they do and how they do it!

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at a roofing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired them to improve our SEO and PPC

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed 4 companies and decided on WebFX based on their presentation, benefits and pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The began by doing a site audit and determined our problem areas. Once we figured that our they started working on finding keywords, backlinks, alt tags and more to help improve our organic listings. They also did a deep dive in our PPC account and worked to determine the best strategy to take.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a project manager who works with a team of various web experts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our keyword rankings jumped quite a bit making us appear on 1st and 2nd pages of google where before we were not showing up.

Describe their project management style, including communication tools and timeliness.

We use the WebFX cloud to see what the team is working on and meet monthly with our project manager to see what is going on and what next steps are. If a problem arises, we email our project manager, and they resolve it within the same day.

What did you find most impressive or unique about this company?

Their communication and knowledge is unmatched.

Are there any areas for improvement or something they could have done differently?

I wish they took the time to teach us how they are doing certain things so we are able to increase our knowledge.

BACKGROUND

Please describe your company and your position there.

StockWiseAuto.com is an auto-parts website with some of the lowest prices on the internet! I am a developer as well as a marketing specialist here at StockWise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We are a lean company, mostly consisting of developers and customer service. For a long time, marketing has been put to the wayside. That was until WebFX came into the picture. Their knowledge and expertise have brought new life to our website. Between Marketing and SEO, they have helped us immensely. We have been working with them now for about two years, and we don't see any end in sight. We initially started working with WebFX on SEO efforts.

After seeing the results of the hard work that was put in by the team and us at WebFX, we wanted to stay on board. Since then, we have even started to take advantage of other teams within WebFX for things like UXUI and Social media advertising and remarketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I spoke with an employee at a Halloween party and wanted to learn more about the services they offer. We had a call and liked everything that they spoke of, and the cost was within our range, so we signed up!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Initially, we concentrated on SEO efforts across the board. This included content creation and CRO efforts. With this, they provided insights and copied the content to add to the site in a specific way that would most help the efforts of SEO that we were up against. They have their own system for project management, MakeetingCludFX, for distributing content, communication, and other tools. Great feature!

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with a few different teams within WebFX. We have had two main points of contact, which only changed because our first contact moved up in the company. We have also worked with their social media and CRO teams.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After our first year of working with WebFX, we saw a 110% rise year over year in our organic traffic.

How effective was the workflow between your team and theirs?

We have monthly meetings where we review the month prior and also look forward to upcoming projects that we are working on with them.

What did you find most impressive or unique about this company?

They are a 1 stop shop for everything marketing. All communication is concise and clear. They are all great people to work with who love their job.

Are there any areas for improvement or something they could have done differently?

They really have so much to offer, I have yet to find something that I don't like!

BACKGROUND

Please describe your company and your position there.

I am the Marketing Coordinator of a Plumbing, Heating, Cooling & Excavation company servicing the Lancaster county area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted to grow our online presence, expanding our reach to customers. We hired them to provide full-scale SEO services to improve our rankings and grow traffic to our existing web pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not apart of the selection and deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Understanding our company goals, they do keyword researching, perform analysis of our competitors, make changes to our site pages and work for the best interest in our company as they are apart of our internal team. They also research and write blog posts, gearing it toward our targeted demographic.

How many people from the vendor's team worked with you, and what were their positions?

I have worked directly with a team leader and our assigned Internet Marketing Specialist, but know they are many others on the teams who assist us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with WebFX, our SEO results have had positive results with increasing usage on our site with a continuation of growing traffic. We have a strong Google presence as well.

Describe their project management style, including communication tools and timeliness.

They have been great at managing our goals and expectations, always meeting deadlines. They always communicate through email and we have discussions on a monthly phone/video meeting.

What did you find most impressive or unique about this company?

They really dive in and make sure our goals are met daily, monthly and yearly. Always professional and knowledgeable with the overall scope of the projects and goals. It truly is like having them internally on my marketing team. They are passionate about our business succeeding.

Are there any areas for improvement or something they could have done differently?

They are doing a great job. I can't think of anything right now.

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist for a specialty alloy pipe manufacturer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX to manage our Google Pay-Per-Click campaign initially and then added on SEO services. We had suspended PPC for a little over a year prior to working with WebFX and we were hoping they could help us increase aligned traffic to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met with three other vendors and received quotes from all. The deciding factor was a combination of the price and their comprehensive reporting. The reporting was clear and could be customized to our preferences.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

To kick-off PPC, WebFX requested we fill out a detailed survey about our messaging, goals, and target audience. From there we worked closely with our account manager to create ad groups that would align with our digital marketing goals. We were so impressed with the results from PPC, we added SEO services to boost organic traffic.

How many people from the vendor's team worked with you, and what were their positions?

We work closely with our Internet marketing Analyst, but we've also worked with the support team including the Senior Web Project Manager any time we have had any technical issues with our website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Comparing traffic prior to when we started working with WebFX, over the last 3 years Users to the site have increased by over 1,200% and sessions are up over 1100%. Leads through the website have increased exponentially and the quality of the leads has been exceptional.

Describe their project management style, including communication tools and timeliness.

We have a monthly meeting with our account manager to discuss progress and any upcoming goals or changes that we want to make. Our account manager is incredibly responsive between those meetings and is really proactive in general regarding suggested improvements to our campaigns.

What did you find most impressive or unique about this company?

Their level of service has been phenomenal. We have been so impressed with our account manager. She has taken the time to learn about our very niche industry and has made a huge impact on our success.

Are there any areas for improvement or something they could have done differently?

I don't have any complaints. WebFX has been tremendous for us.

BACKGROUND

Please describe your company and your position there.

We are a clinical diagnostic company that makes lab testing and equipmemt for Gastrointestinal and Respiratory diseases. We have automated instrumentation, IVD, RUO, and ASR test. I am the marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

Website redesign, SEO and PPC.

SOLUTION

How did you select this vendor and what were the deciding factors?

I compared 4 other companies offing the same services. I worked previously with WebPage Fx before so of course they were my first choice. To prevent from being bias, I reviewed all companies, products and quotes for the services we required. WebPage Fx offered the most services in a bundle-package vs the competition. They were one of two companies with separage PMs for each project. This is important for capacity reasons and a personal touch to customer service and satifaction.

Describe the project in detail and walk through the stages of the project.

Started with Custom redesign, moved site to wordpress, update content, improve media files and images, complete translations for our Taiwan page, start site testing, launch (ETA Nov. 1) Throughout this process we continued to monitory SEO, updated google ad words, added additional key terms, industery competitors for crawl capability and industry alignment. Once site is launched we can begin our PPC into 2023 SEO will take us well into 2023

How many resources from the vendor's team worked with you, and what were their positions?

In total we had 2 direct project leads and their teams had actions assigned to my project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The dashboard and tracker have been especially helpful in moving the project forwared. Meetings are recorded for replay at anytime, documentation and access to it carries a log. The mere utility of a dashboard alleviates a lot of paper anf keep data centralized in one area. Lean is KEY! They have great project tools, that practically make the user experience error proof. Keys to success is staying on task and meeting deadlines. We respect they have other projects so this helps us all keep pace with our project and progress.

How effective was the workflow between your team and theirs?

Very transparent. Action items are checked off, reminders autogenerated and you dod not have to be logged into the system to received updates, communications, etc. Good thing since we all have other projects and assignments. They do a great job with communication, answering questions, concerns, and offering suggestions.

What did you find most impressive or unique about this company?

They are very Agile. Very process driven and efficient which is a huge plus in our industry.

Are there any areas for improvement or something they could have done differently?

They are a growing company and having access to them on various timezones would be a plus. We have XUS sites and partners so timezones are tricky but they have been very accommadating, providign thorough instructions, videos for us to use to callaborate with our team members in other countries.

BACKGROUND

Introduce your business and what you do there.

I’m a senior marketing and communications manager at FUJIFILM Healthcare.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We engaged WebFX to redesign a website for the company we acquired. We wanted the site to align with our corporate branding.

SOLUTION

What was the scope of their involvement?

WebFX has redesigned the website for a company we recently acquired. Since our industry is so niche, we’ve collaborated with WebFX to conduct keyword research, and they’ve taken over our Google Ads, SEO, and PPC campaigns. We’ve recently engaged the team to redesign other websites for our corporate entities, which they’ve started working on.

How much have you invested with them?

We’ve invested about $60,000 in the partnership with WebFX. 

What is the status of this engagement?

We began working with WebFX in January 2019, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX has redesigned our website, giving it a more modern and updated feel. We’ve reviewed impressions, ad clicks, and brand awareness to determine success and feel that WebFX has implemented effective digital marketing campaigns. 

How did WebFX perform from a project management standpoint?

WebFX has managed the project well and primarily communicated via email. The team has consistently responded to my questions and been willing to jump on phone calls as needed. Our current project has many complexities, and WebFX has done their best to communicate updates with stakeholders.

What did you find most impressive about them?

I’ve been most impressed by their willingness to break down the digital marketing process for me. WebFX has held my hand through each campaign, and they’ve been great teachers. 

Are there any areas they could improve?

I have nothing WebFX could improve on. 

Do you have any advice for potential customers?

I advise asking questions when you have them. WebFX will gladly take the reins and manage your digital marketing campaigns, but they won’t hesitate to share best practices and guide you through the process if you ask.

BACKGROUND

Introduce your business and what you do there.

I’m a sales manager at a precision metal stamping company. We work with various industries, including aerospace, medical, oil, and gas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to create a new website to boost our online presence. Our website was quite old-fashioned, and we wanted to modernize our site and make it more user-friendly, so customers could better understand our brand. 

Since we’re in the manufacturing industry, web design hasn’t always been at the top of our priority list, so we wanted to create a more modern, vibrant website.

SOLUTION

What was the scope of their involvement?

Initially, we hired WebFX to design and develop our new website, but we’ve since engaged them to help with our SEO. We’ve worked on other, more minor projects to increase our online visibility. 

First, WebFX reviewed our original website and sent us an initial form to learn more about us. Then, we met with the team to discuss our goals for the website’s look and feel. WebFX pitched their ideas, created mock-ups, and met with us again to review the designs. 

After collaborating on design efforts, the team developed a new website for us from scratch using WordPress and JavaScript. They built about 50 pages within the site that outlined our materials and the industries we serve. They also helped us create brand-new copy and images to include on the site. Additionally, they've implemented engaging videos and calls to action throughout the website to encourage users to fill out our contact form to request a quote. After building the site, WebFX introduced us to another service provider who has taken over hosting the site.

Since launching the site, the WebFX team has continued supporting us with maintenance requests. They’ve also helped us create a blog and optimized the website for SEO. Additionally, we’ve worked on automated email marketing campaigns. The team has linked our website and email marketing software, so users receive emails immediately after completing our forms. 

What is the team composition?

We’ve worked with Amanda (Senior Web Project Manager) and Cheyenne (Internet Marketing Consultant). 

How did you come to work with WebFX?

I found WebFX through a Google search. When we met with them, I was particularly pleased that they only wanted to assign us one account manager and point of contact. I liked their business model and competitive pricing, so we moved forward with the partnership. 

How much have you invested with them?

We’ve invested about $30,000 in the partnership with WebFX. 

What is the status of this engagement?

We’ve worked with WebFX since August 2019; the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We didn’t have much of an online presence before, so we didn’t receive many inquiries through our website. Since working with WebFX, we’ve consistently received 3–4 inquiries per week, which has been awesome. 

How did WebFX perform from a project management standpoint?

WebFX has executed deliverables on time and within budget. We’ve enjoyed working with the team; they’re really friendly and knowledgeable. Cheyenne has led our project and she’s been a fantastic resource. They’ve been very responsive; we typically communicate via email and meet via Google Meet. 

What did you find most impressive about them?

WebFX’s customer service has been particularly impressive; we’ve had an amazing experience working with Cheyenne and the team. We have limited experience with website development, and WebFX has always been willing to coach us through the process and answer questions.

Are there any areas they could improve?

I would love to say WebFX could improve on the price, but they’ve been very accommodating, so I have nothing they could improve on. 

Do you have any advice for potential customers?

I advise meeting with the WebFX team before kicking off the project so they can learn more about your company. Try to give them as much information as possible and ask questions when you have them.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX to help with our SEO and PPC. Our goals were to increase our web presence and become more relevant on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met with multiple web agencies and chose WebFX due to their tracking and contract terms.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our relationship with WebFX began with them doing a full site evaluation and then told us what all was needed to be fixed to help us increase our online presence. We hired them for SEO work as well as PPC help.

How many people from the vendor's team worked with you, and what were their positions?

We mainly speak with 1 person who is our account manager. However, there are multiple people who specialize in specific categories that meet with us and account manager to discuss changes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our google rankings increased quite a bit after 3 months with WebFX.

Describe their project management style, including communication tools and timeliness.

They have been great at managing our account and keeping us informed during the process. There cloud based program documents everything going on and deadlines that are made so everyone can be held accountable.

What did you find most impressive or unique about this company?

Their communication has been excellent and we really appreciate their intense tracking to help us find exactly where a lead is coming from.

Are there any areas for improvement or something they could have done differently?

I would like to hear more about how we compare to competitors.