What was the scope of their involvement?
The project was originally scoped to be a strategy update, with messaging and positioning included. We worked through the SOW (statement of work) with Spire. After we began the process and saw the output they were providing, we were really excited about working with them and asked for additional scopes of works and projects to be initiated. That includes updating our website and our visual look and feel. They also updated our collateral library to include business cards, letterhead, and templates for Microsoft PowerPoint, Word, and Excel.
In terms of technologies used, our website is on HubSpot, and they were able to help us with that. I believe they also worked in Adobe InDesign and Microsoft Office.
What is the team composition?
The main people that we worked with were the account manager, senior account manager, strategy lead, and marketing and client services lead. We worked with those four people on a regular basis, but I know that behind the scenes, there were multiple other folks.
How did you come to work with Spire Agency?
I took over as a marketing lead for the pharmacy benefits management solution from another marketing person. They had used Spire on a previous, very narrowly scoped project, and they’d recommended that I move forward with some other agencies that they’d preferred. When I started working with those other agencies, I didn’t receive the experience that I was expecting, nor did I get the results that I wanted.
Spire was still in our agency Rolodex, so I reached out to them. After meeting with them and talking through what we were looking for, they seemed like a better fit. I moved them up from a secondary vendor to our primary vendor and then began the large scopes of work that we did with them.
How much have you invested with them?
We’ve paid around $125,000–$130,000.
What is the status of this engagement?
We started our work together in July 2019. We have finished all of the open scopes of work that we had, and it was really done in a couple of different phases. One of the attributes that I really appreciated about them was that they were able to divide the projects up so that we could have certain deliverables to meet specific deadlines. For instance, we had an industry trade show where we needed some of the images, updated look and feel, and updated positioning, and they were able to meet all of our deadlines and still accomplish the overall project goals.
The first part of the project was the messaging and positioning, and we knew that would take the longest. That finished at the end of December 2019. We kicked off the webinar content, imaging, and templating in November 2019, and that finished in the first quarter of 2020.
We still plan to work with them, but we don’t have any open projects right now. I’d consider the relationship ongoing.