What was the scope of their involvement?
They conducted extensive research of our competition, and brought that back to our senior leadership team for strategy workshops. They started from the ground up to develop true messaging and positioning. We needed to change our name, our logo, and put ourselves in a better position for our clients and team members. They overhauled all of that, along with any client-facing elements, including our whole website.
We did our own social media work internally, but they helped us as we recreated our image on those platforms. They helped with messaging, and our business cards, letterhead, stationary, and every design aspect. They were involved in digital promo items, invoices, software, telephone messaging, and signature blocks. We had very little time to go live and essentially transform into a different firm.
Luckily, I’ve done many of these brand changes, and knew where I wanted to go. We were able to work with their team, who understood the big picture and could take everything and execute it. They let us do some of the work on our side, which let us reassign more of our budget to the creative side.
What is the team composition?
We had one main point of contact who delegated all their work on their side.
How did you come to work with Spire Agency?
Our founder attended a photo shoot for one of our clients years ago. He met Spire there and got their business card. He had it in his desk for years, and gave it to me to call them when I came on and started the rebranding. We were considering two other firms, but they weren’t the right fit. Spire gave the best presentation, and were the surest they could finish the brand launch by our hard date in November 2013.
How much have you invested with them?
Our annual cost varies, based upon what projects we assign to them. The initial investment was $125,000, and our current total investment is over $200,000.
What is the status of this engagement?
I joined the company in July 2013, and we started working together around that time. We launched the rebrand that November. We still work together on other projects.