Make Us Care

Introduce your business and what you do there.

I’m an executive at an online streaming club.

What challenge were you trying to address with Make Us Care?

We were struggling to get people to sign up for our streaming services platform, so we needed someone to assist us with optimizing our landing pages.

What was the scope of their involvement?

Make Us Care helped us onboard people to our platform by optimizing landing pages and also assisted us in reducing our costs per acquisition. Their work included ad targeting setup, paid ad strategies, and professional advice to improve our conversion rates.

We started by having initial discussions to define the project’s scope, where we gave them a brief of what we wanted and decided to use Unbounce for the landing page’s design. They also helped us roll out some of the ad assets we had in combination with their suggestions to attract more people to our platform.

What is the team composition?

We worked with Callum (Founder), and he delegated work to his team behind the scenes.

How did you come to work with Make Us Care?

Someone referred them to me.

How much money have you invested in this partnership?

We spent around £15,000 (approximately $16,800 USD) with them.

What is the status of this engagement?

We worked together from November 2021–March 2022.

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their work, we reduced our costs per acquisition by 40%, so our signup process was cheaper, which enabled more people to use the app. Moreover, their team was very helpful and proactive in providing their insight for better results rather than just sticking to what we asked them.

How did Make Us Care perform from a project management standpoint?

Everything was on time and within budget. In addition, communication was great; we had weekly catch-up calls to review the process and were able to create actionable points from each call to review our strategy and areas for improvement.

What did you find most impressive about them?

They were very approachable, listened to what we needed and what we were looking for, and were more than happy to provide additional assistance, which enabled us to develop more ideas and move things forward.

Are there any areas they could improve?

I didn’t think there was anything they could’ve done better because we weren’t dissatisfied with anything about their performance.

Do you have any advice for potential customers?

Speak to them and ensure that they’re aligned with your needs. Overall, I truly recommend them.

Please describe your company and your position there.

I am the MD and Owner of Cotton Comfort. Cotton Comfort’s purpose is to help people who suffer from eczema or other itchy skin conditions by providing super comfortable organic cotton clothing and a supportive helpful online community.

For what projects/services did your company hire Make Us Care, and what were your goals?

Our goal was to update our brand and create a brand story book to support this for us to use across our business.

How did you select this vendor?

We looked at several brand agencies and had presentations from a few of them. We loved the idea of building stories and found MUC to be refreshingly open, enthusiastic and well priced.

Describe the scope of their work in detail, including any steps and the final deliverables.

We held a couple of brainstorming sessions to inform them about our company and what we are all about. They did some really useful customer interviews which provided fantastic input to the project. They came up with a range of suggestions on logo and created 5 stories to support the brand / business. All of these then were presented to us and became part of a brand story book which outlines how we use the brand. They have also helped us develop collateral for events and templates for documents & emails etc.

How many people from the vendor's team worked with you, and what were their positions?

We had several people working on the project - Callum led it, with support from Alexandria and Joey on the technical and logo stuff. Amanda developed the 5 stories.

Can you share any outcomes from the project that demonstrate progress or success?

Had great feedback from customers and suppliers and our website has improved its conversion rate and traffic. Feel much more confident now about investing in advertising / marketing with our new branding.

Describe their project management style, including communication tools and timeliness.

Good communication and generally very helpful. Slight delays at times but mainly due to Callum getting married!

What did you find most impressive or unique about this company?

They were really committed and learnt a lot about the company. They were flexible and accommodating when we made lots of changes to the logo. Overall a great result within our quite tight budget.

Are there any areas for improvement or something they could have done differently?

Provide assets that were really easy to use - we still find that the font we use doesn't work on a lot of printers so we have to save docs as pdf before printing.

Please describe your company and your position there.

I am the Founder and Managing Director

For what projects/services did your company hire Make Us Care?

We needed to engage with an agency to create our brand look and field, market positioning, market research, social media strategy and our go to market plan in both d2c and b2b. In addition we needed a website and app design dovetailing out of the above

How did you select this vendor?

We met 6 agencies and make us care was the stand out

Describe the scope of their work in detail.

See above, we conducted work shops, had detailed planning sessions, a comprehensive market research program and the usual iterative process of design, develop, sign off, implement.

What was the team composition?

both executive teams worked closely together. I worked with the Founder.

Can you share any outcomes from the project that demonstrate progress or success?

The outcome as follows: world class brand developed app design was amazing market research enabled us to understand our customer and tailor our look, feel, brand and targeting accordingly.

How effective was the workflow between your team and theirs?

We did this during lock down so it was all on zoom and online. It was effective.

What did you find most impressive about this company?

They took the time to understand our purpose, our vision, our product, and most importantly our brief. They delivered an excellent quality from the outset No hesitation to do what it took to meet deadlines Brilliant ability to this outside the norms and conventions in the creative process Very strong technically which was a god send The outcome is world class - check it out at www.helpmeangela.com

Is there any area for improvement or anything that could have been done differently?

the make us care team is phenomenal and we are delighted with the outcome. The only areas for improvement would be more hours in the day and no lock down - but this was / is outside of everyone's control. No hesitation to recommend and please call me on 07958657818 anytime

Please describe your company and your position there.

I am the chief executive of a contractor responsible for improving the performance of the built environment through building fabric upgrades, professional services and performance monitoring, analysis and remedial work.

For what projects/services did your company hire Make Us Care, and what were your goals?

We have used make us care for various digital marketing projects but this particular project was to profile our existing work force, design a recruitment campaign to recruit 200 new employees at trade level. The scope included designing and producing video content as well as establishing most relevant channels and managing the distribution of the content, the relevance of responses and reporting to our board on success at local level including reporting on areas not engaging in the process.

How did you select this vendor and what were the deciding factors?

Previous performance on other projects

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The first stage was to carry out in person interviews with selected site teams to understand the good and bad of working for Bell. 2nd stage was to carry out an electronic profile on 100 staff to establish typical employee patterns. Stage 3 was to establish the best ways of engagement Stage 4 was design of video content relevant to the target audience and staff 5 was to design a mechanism to gather data on the candidates.

This included ways of communicating with our managers around the country to push information as quickly as possible and monitor when call backs had been made. The 6th stage was coordinating the champagne Finally reporting success

How many resources from the vendor's team worked with you, and what were their positions?

We mostly had one point of contact but also have an account manager, dealt with a video and sound director, had dealings with the social media team

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We successfully gathered 700 cvs and recruited 190 against the initial target of 200 which we saw as a success

How effective was the workflow between your team and theirs?

No issues Always available for meetings and updates. They communicated very well to implement things quickly.

What did you find most impressive or unique about this company?

The ideas

Are there any areas for improvement or something they could have done differently?

Not really

Please describe your company and your position there.

Nimble is an exciting brand of plant-based baby household cleaning products sold in 900 UK supermarkets and various online channels. I'm the founder and CEO.

For what projects/services did your company hire Make Us Care, and what were your goals?

We hired MUC to help us overcome our branding challenges. We have a distinctive look, feel, and tone of voice, but we had 2 shortfalls:

1. Creative assets are limited as we don't have enough devices that can translate from pack to other marketing collaterals.

2. We know who we are and what we represent but didn't have the right words articulated.

How did you select this vendor?

We spoke to a few branding agencies but I felt a good connection with MUC. At a personal level, I felt they understood me as the founder and I liked their energy, enthusiasm, and youthful energy. At a business level, I thought their previous work for a nanny-share business was excellent.

Describe the scope of their work in detail, including any steps and the final deliverables.

I was mainly involved in the first stage of the work, which is to interview us in the business so we can share our brand ethos and my personal mission/vision when I founded Nimble. In the succeeding stages, they worked with our Marketing Manager to finetune various concepts and execution they put together.

How many people from the vendor's team worked with you, and what were their positions?

Mainly the 2 co-founders, plus the brand strategist.

Can you share any outcomes from the project that demonstrate progress or success?

1. We now have a brand book with a clear articulation of our mission, vision, tone of voice, assets, etc.

2. We now have refreshed packaging artworks that have devices that we can use across all our marketing collaterals.

Describe their project management style, including communication tools and timeliness.

They're very relaxed and easy to work with. Extremely organised and timely with their commitments.

What did you find most impressive or unique about this company?

I felt they went the extra mile to know me and my vision, getting under the skin of my brand. I didn't feel that they were rushing me to get to the bottom of things as it felt that they understood that a branding exercise is a long process.

Are there any areas for improvement or something they could have done differently?

If I were to nitpick, I'd say maybe a better understanding of our product category cues, which could have helped shorten the artwork devt process. But then again, I could see the advantages of their 'freshness' in the category, otherwise, we could have landed in the same old devices that a lot of our competitors use.

Please describe your company and your position there.

I'm the CEO of Adapt To Perform the world's largest resource of adapted fitness providing on-demand fitness sessions for disabled people

For what projects/services did your company hire Make Us Care?

We needed to turn ATP from a YouTube channel into a fully fledged buisness that could provide a higher quality product and start to turn a profit.

How did you select Make Us Care and what were the deciding factors?

We looked for a company that care about us and not just the bottom line. Our mission is to change lives through our work and need them to understand that which they do.

Describe the project in detail and walk through the stages of the project.

After a lengthy discussion we planned together the appropriate approach to turn the company into one making a profit straight away. They handled everything from design to the inner workings of the site. This was a fun process as they allowed myself to do what I do best and streamline my workflow allowing for a higher quality and quantity output.

How many resources from the Make Us Care team worked with you, and what were their positions?

I have worked with just one member of the team who was a great point of contact to express my vision

Can you share any outcomes from the project that demonstrate progress or success?

The outcome is a very adaptable user friendly experience that allows my clients to have a easy experience which boosts retention

How effective was the workflow between your team and theirs?

The way MUC work means that I have the space to talk about what my vision is and how it can be implemented within the site. I have felt guided and involved through the process.

What did you find most impressive or unique about this company?

I was surprised how versitile they were adapting the the unique challenges i needed.

Are there any areas for improvement or something they could have done differently?

At first I was worried that a small team would take longer to produce the content than expected but as they have been growing whilst I've worked with them the output has been quicker with no drop in quality.

Please describe your company and your position there.

I am a co-founder of Airhead - a brand that is helping people to get active in cities by protecting them from air pollution, with a unique mask.

For what projects/services did your company hire Make Us Care, and what were your goals?

We required a professional overhaul of our brand design and messaging. We also hired Make Us Care for other projects including social media and packaging design. Our goal was to uplift our brand to be as engaging as possible for both new and existing customers.

How did you select this vendor?

We compared a number of different brand agencies and decided that Make Us Care would be able to provide the level of service that we required at a price that suited our budget.

Describe the scope of their work in detail, including any steps and the final deliverables.

The team interview us as co-founders to truly understand our vision, our strategy and what we cared about in the running of the business. They conducted in depth research with target customers to also find out what our customers cared about in the context of our market. Make Us Care then consolidated this and iteratively created visual designs and a number of different ways in which we could tell our story in a compelling way, to different types of stakeholder.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the directors, as well as their team of specialists in their given fields (e.g. graphic design, copywriting, brand strategy).

Can you share any outcomes from the project that demonstrate progress or success?

Customers consistently provide excellent feedback on the brand design, messaging and packaging.

Describe their project management style, including communication tools and timeliness.

Highly effective. Very regular phone calls and messages, to manage timeline expectations and provide updates whenever required.

What did you find most impressive or unique about this company?

Creativity was truly remarkable! Their ability to come up with a range of concepts based on information provided to them was outstanding. Also, their openness to iterations based on our own feedback was really helpful as a client. Excellent communication and organisation. An absolute pleasure to work with!

Are there any areas for improvement or something they could have done differently?

Nothing major to add. We might only have improved further had we been able to do more face-to-face meetings for the early brand strategy, but this wasn't possible due to the pandemic.

Please describe your company and your position there.

Director of retailer creating a new brand for tableware retail

For what projects/services did your company hire Make Us Care, and what were your goals?

New brand. Goals were to research target market and identify brand and messaging that would connect with them

How did you select this vendor?

Found on Clutch, then spoke to various agencies. Make us Care were the most responsive and understood our goals very quickly. They were able to demonstrate that they understood what we wanted.

Describe the scope of their work in detail, including any steps and the final deliverables.

• Customer and market research and analysis
• Brand name choice
• Logo development
• Tone of Voice document
• Brand visuals
• Brand stories

How many people from the vendor's team worked with you, and what were their positions?

Four.

• Director
• Project Manager
• Copywriter
• Graphic designer

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely pleased with what has been produced and the quality. It exceeded our expectations and was delivered on time.

Describe their project management style, including communication tools and timeliness.

They were very responsive and communicative by email and meetings online.

What did you find most impressive or unique about this company?

The desire to perfect the brand product and the willingness to make it better and better until everyone was happy really surprised us. They were target and goal driven and kept working on it until we were all thought we'd got there.

Are there any areas for improvement or something they could have done differently?

Nothing in particular stands out

Please describe your company and your position there.

I am Marketing Manager at Seraphim

For what projects/services did your company hire Make Us Care, and what were your goals?

We hired them to re rand our company and website. It was a short time frame. We wanted to change the look and feel of our brand and logo and our outline our company messgaing.

How did you select this vendor?

We looked at 4 companies and got them to pitch

Describe the scope of their work in detail, including any steps and the final deliverables.

They spoke to me and the partners and then spoke to our key stakeholders. They performed competitor analysis and found out our brand story and vision.

How many people from the vendor's team worked with you, and what were their positions?

4 people. Founder, manager, copy writer, Designer

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success and we are very happy with the look and feel of our new brand. The new logo and brand has been well received in the industry.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and followed a plan for deliverables.

What did you find most impressive or unique about this company?

The commitment to understanding our ethos and excitement and creativity when creating the brand. They were willing to go the extra mile to assist us as we are a small team.

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

I'm the Head of Marketing at Koru Kids. We help busy families find awesome childcare.

For what projects/services did your company hire Make Us Care?

Make Us Care helped us to recruit some brilliant new after school nannies over the summer, coming up with an idea, producing a shoot, designing assets and launching our new campaign.

How did you select this vendor?

We had worked with Callum before, and we trusted his vision and ability to get things done.

Describe the scope of their work in detail.

Idea generation, production, creation of assets in both digital and above the line.

What was the team composition?

Callum and Alexandria.

Can you share any outcomes from the project that demonstrate progress or success?

We're still working on results.

How effective was the workflow between your team and theirs?

Great.

What did you find most impressive about this company?

Their commitment to getting things over the line in a short space of time was impressive.

Is there any area for improvement or anything that could have been done differently?

Slack use would be great. More access to creative talent would also be great.