Make Us Care

BACKGROUND

Please describe your company and your position there.

Director of retailer creating a new brand for tableware retail

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Make Us Care, and what were your goals?

New brand. Goals were to research target market and identify brand and messaging that would connect with them

SOLUTION

How did you select this vendor?

Found on Clutch, then spoke to various agencies. Make us Care were the most responsive and understood our goals very quickly. They were able to demonstrate that they understood what we wanted.

Describe the scope of their work in detail, including any steps and the final deliverables.

• Customer and market research and analysis
• Brand name choice
• Logo development
• Tone of Voice document
• Brand visuals
• Brand stories

How many people from the vendor's team worked with you, and what were their positions?

Four.

• Director
• Project Manager
• Copywriter
• Graphic designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely pleased with what has been produced and the quality. It exceeded our expectations and was delivered on time.

Describe their project management style, including communication tools and timeliness.

They were very responsive and communicative by email and meetings online.

What did you find most impressive or unique about this company?

The desire to perfect the brand product and the willingness to make it better and better until everyone was happy really surprised us. They were target and goal driven and kept working on it until we were all thought we'd got there.

Are there any areas for improvement or something they could have done differently?

Nothing in particular stands out

BACKGROUND

Please describe your company and your position there.

I am Marketing Manager at Seraphim

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Make Us Care, and what were your goals?

We hired them to re rand our company and website. It was a short time frame. We wanted to change the look and feel of our brand and logo and our outline our company messgaing.

SOLUTION

How did you select this vendor?

We looked at 4 companies and got them to pitch

Describe the scope of their work in detail, including any steps and the final deliverables.

They spoke to me and the partners and then spoke to our key stakeholders. They performed competitor analysis and found out our brand story and vision.

How many people from the vendor's team worked with you, and what were their positions?

4 people. Founder, manager, copy writer, Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success and we are very happy with the look and feel of our new brand. The new logo and brand has been well received in the industry.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and followed a plan for deliverables.

What did you find most impressive or unique about this company?

The commitment to understanding our ethos and excitement and creativity when creating the brand. They were willing to go the extra mile to assist us as we are a small team.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the Head of Marketing at Koru Kids. We help busy families find awesome childcare.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Make Us Care?

Make Us Care helped us to recruit some brilliant new after school nannies over the summer, coming up with an idea, producing a shoot, designing assets and launching our new campaign.

SOLUTION

How did you select this vendor?

We had worked with Callum before, and we trusted his vision and ability to get things done.

Describe the scope of their work in detail.

Idea generation, production, creation of assets in both digital and above the line.

What was the team composition?

Callum and Alexandria.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still working on results.

How effective was the workflow between your team and theirs?

Great.

What did you find most impressive about this company?

Their commitment to getting things over the line in a short space of time was impressive.

Is there any area for improvement or anything that could have been done differently?

Slack use would be great. More access to creative talent would also be great.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Tally Market - enabling teams to easily book private offices, meeting rooms and hot desks on-demand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Make Us Care?

we needed GDN ads made up asap using our brand guidelines for retargeting on google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had used them previously when working at another company and loved their work and to deal with. They got us!

Describe the project in detail and walk through the stages of the project.

After a quick call to describe what we wanted, they got to work with the production of the assets. All ready within 24 hours!

How many resources from the vendor's team worked with you, and what were their positions?

2 - owner and designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Still, in use and results, TBC but initial results look good!

How effective was the workflow between your team and theirs?

Exceptionally easy!

What did you find most impressive or unique about this company?

They just got us and worked to a tight deadline. They were understanding, collaborative, and brought great ideas to the table.

Are there any areas for improvement or something they could have done differently?

n/a