A high-performance creative x media agency

CUTWATER: A HIGH-PERFORMANCE CREATIVE X MEDIA AGENCY

We develop high-performance creative that drives business growth and brand affinity. Our success has been a direct result of an integrated approach founded on a strong strategy, breakthrough creative, and media in-house that helps us determine the right balance of brand and performance work based on our client’s goals and KPIs.

We Are:

  • Based in San Francisco (with a satellite office in NYC) 
  • Independently owned
  • An experienced team 
  • Creators of famous campaigns 
  • Firm believers in growth and results 

We Believe In:

  • Great storytelling
  • Clients that have something to prove
  • The power of creativity
  • Having a client-centric mindset 

Interested in learning more? If so, contact us at: [email protected]

 
$75,000+
 
Undisclosed
 
10 - 49
 Founded
2007
Show all +
San Francisco, CA
headquarters
  • 950 Battery Street, Floor 4
    San Francisco, CA 94111
    United States
other locations
  • New York City , NY
    United States

Portfolio

Key clients: 

Google, Brawny, Sparkle, Axos Bank, Unison, Russell Stover, Smitten Ice Cream, Edelman Financial Engines, RingCentral 

Reviews

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Advertising for Healthcare Company

“We felt like they were strong advocates of our brand and what we were trying to do.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2015 - Ongoing
Project summary: 

Cutwater provides advertising services, first creating a brand platform and then all the creatives for a regional marketing campaign. Using television, radio, digital, and social, they worked across 26 states.

The Reviewer
 
51-200 Employees
 
Nashville, Tennessee
Former CMO, Healthcare Company
 
Verified
The Review
Feedback summary: 

Their advertising campaigns generated increased leads and improved awareness of the brand, bringing in interested providers and communicating the company’s core values. The team is creative, skilled, and communicative, ensuring the brand can differentiate itself.

BACKGROUND

Introduce your business and what you do there.

We’re a transactional marketplace for healthcare services where you can buy a medical procedure online at a pre-negotiated cash pay rate for a bundled service. I was the CMO and general manager. I oversaw all of the brand definition and positioning, all of our marketing campaigns and activities, as well as call center activities, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cutwater?

We needed to bring increased awareness to our product and trial it with a consumer audience.

SOLUTION

What was the scope of their involvement?

They created a brand platform and a manifesto from that, then all the creative execution for a regional campaign. It was a combination of digital marketing and a traditional advertising campaign. We utilized television, radio, digital, and social. They also created and maintained all of the performance based digital marketing for all our locations across 26 states.

What is the team composition?

We had a core team of five or six people.

How did you come to work with Cutwater?

I met the president at a social networking event. We started talking about the opportunity, looked at their work, and loved their approach.

What is the status of this engagement?

We started working together in February 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work was transformational for us in terms of helping to communicate our core value proposition and strategic positioning for the brand. We generated what we desired in terms of increasing brand awareness. Several providers responded to us and really wanted to know more about what we were doing and how we could work with them. That was a huge success.

How did Cutwater perform from a project management standpoint?

They were great to work with. As a smaller startup, you never know where you’re going to land within the agency ecosystem. We felt like they were strong advocates of our brand and what we were trying to do. They really believed in the strategic brand promise and helped us to execute on that.

We had regular check-ins and meetings. The creative team was available when we needed to review things. We launched on time and the reports came in on time. There was a regular process for managing good results. They also were incredibly nimble in helping us to integrate their reporting with our reporting. We used Domo, with all of our internal dashboards placed on that. They did an enormous amount of work with us to help make sure that their metrics could be seen in our reporting infrastructure.

What did you find most impressive about them?

I’m impressed with their creativity on a strategic level. They call it the cutwater, which what lands in the market and differentiates the brand in an easy and understandable way that resonates. They do that incredibly well, especially for challenging brands or brands that are coming into a confusing marketplace.

Are there any areas they could improve?

I’ve seen them evolve a tremendous amount from the beginning of our work with them. Performance-based programs are an area they’re doing really well with, but increasing the level of dedication and support would only enhance their services. It’s great today, but it could grow further.

5.0
Overall Score They’re a great team and their creativity speaks for itself.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We were able to meet the deadlines.
  • 4.5 Cost
    Value / within estimates
    Advertising cost is always something that’s hard to justify. They’re right in the range.
  • 5.0 Quality
    Service & deliverables
    They took our business seriously from a purpose driven place.
  • 5.0 NPS
    Willing to refer
    I’d recommend them to a friend or colleague who had responsibility for a challenge or brand.