What evidence can you share that demonstrates the impact of the engagement?
Their work was transformational for us in terms of helping to communicate our core value proposition and strategic positioning for the brand. We generated what we desired in terms of increasing brand awareness. Several providers responded to us and really wanted to know more about what we were doing and how we could work with them. That was a huge success.
How did Cutwater perform from a project management standpoint?
They were great to work with. As a smaller startup, you never know where you’re going to land within the agency ecosystem. We felt like they were strong advocates of our brand and what we were trying to do. They really believed in the strategic brand promise and helped us to execute on that.
We had regular check-ins and meetings. The creative team was available when we needed to review things. We launched on time and the reports came in on time. There was a regular process for managing good results. They also were incredibly nimble in helping us to integrate their reporting with our reporting. We used Domo, with all of our internal dashboards placed on that. They did an enormous amount of work with us to help make sure that their metrics could be seen in our reporting infrastructure.
What did you find most impressive about them?
I’m impressed with their creativity on a strategic level. They call it the cutwater, which what lands in the market and differentiates the brand in an easy and understandable way that resonates. They do that incredibly well, especially for challenging brands or brands that are coming into a confusing marketplace.
Are there any areas they could improve?
I’ve seen them evolve a tremendous amount from the beginning of our work with them. Performance-based programs are an area they’re doing really well with, but increasing the level of dedication and support would only enhance their services. It’s great today, but it could grow further.