Soup Agency

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of LawConnect

Describe what your company does in a single sentence.

LawConnect is Australia's Legal Navigation platform, helping people move through life's legal moments with clarity and confidence. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• Drive brand awareness
• Drive mobile app installs for a new app launch

SOLUTION

How did you find Soup Agency?

Referral

Why did you select Soup Agency over others?

Referred to me

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SOUP helped us with a new brand campaign, helping us go-to-market with a digital-led approach for brand awareness, driving website traffic, engagement, and for the second phase of the project, launching a new consumer app. With SOUP's know-how, we exceeded all KPIs set for the project, including traffic campaign targets, reach, and mobile app installs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 78% increase in direct traffic
• 9% increase in brand search
• 1200+ mobile app installs within 2 weeks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The whole team at SOUP are brilliant. Their guidance on channel split, audience targeting, and campaign optimisation were drivers in acheiving our objectives for the project. Their flexibility to pivot and adapt the campaign in-flight was key, and everything was delivered on time and communication throughout was excellent.

What was your primary form of communication with Soup Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The timeliness and communication across all team members engaged in the project was excellent, especially as we were working with several partners on the project.

Are there any areas for improvement or something Soup Agency could have done differently?

Additional recommendations for further optimisation in-flight could be useful, but the insights dashboards are super valuable.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing and e-commerce director of Bands of Courage, a gift company that spreads awareness about the environment and endangered animals. We also enable people to become net zero with every product by planting mangrove trees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish for Bands of Courage?

We hired Soup Agency to help us grow our company.

SOLUTION

What was the scope of their involvement?

Soup Agency provides Meta, Google, and Pinterest paid advertising services. The team handles everything, including creating ad content, setting up campaigns, and monitoring performance. We help them with the content.

What is the team composition?

We work with 2–5 teammates from Soup Agency.

How did you come to work with Soup Agency?

We found them through an online search. We chose them over other options because they had high ratings, were close to my geographic location, and had a great culture fit.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Soup Agency's work has resulted in higher sales, but we've also increased our ad spend.

How did Soup Agency perform from a project management standpoint?

Soup Agency is very much on top of communications and has been extremely responsive. Erika (Account Manager) is brilliant. The team has been like an extension of our team. We communicate via virtual meetings.

What did you find most impressive about them?

I can ask them anything related to ads and socials, and they respond extremely fast in a very helpful way.

Are there any areas they could improve?

They could improve their attention to detail on the assets for ads.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager of Dovida, a home services company. We provide person-centered home care services for older adults across Australia, offering support such as companionship, personal care, domestic assistance, and specialized care, including dementia and palliative care, available from 2 to 24 hours a day.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Soup Agency?

We needed help managing our paid media to acquire quality leads.

SOLUTION

What was the scope of their involvement?

Soup Agency manages our Meta and Google Ads campaigns, SEO, and website UX. The team has also suggested new creatives and conducted an SEO audit. Soup Agency has restructured our Meta and Google Ads campaigns.

What is the team composition?

We’ve worked with 2–5 members of Soup Agency’s team.

How did you come to work with Soup Agency?

Someone referred Soup Agency to us. We chose them over other options because they had better ideas.

How much have you invested with them?

We’ve spent an undisclosed amount of money with them.

What is the status of this engagement?

We started working together in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within three months, Soup Agency achieved the KPIs proposed in the tender. Our conversions have increased by 20%, and our cost per conversion has decreased by 25%. Thanks to Soup Agency’s expertise, our SEO traffic has remained the same even though we’ve rebranded to a new name and removed the redirect. Moreover, some of our campaign leads are perfect leads. 

How did Soup Agency perform from a project management standpoint?

Soup Agency’s project management is amazing. They’re always proactive and deliver on time. We communicate via virtual meetings.

What did you find most impressive about them?

We’re impressed by Soup Agency’s expertise.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Marketing and Customer Service Coordinator of a healthcare company 

Describe what your company does in a single sentence.

Air Purifier

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• Brand Awareness
• Sales & Revenue Growth

SOLUTION

How did you find Soup Agency?

Referral

Why did you select Soup Agency over others?

• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Strategy
- Planning and direction for all campaigns.
Creative Content
- Development of visuals, copy, and messaging.
Campaign Management
- Setup, execution, and monitoring across channels.
Tracking & Reporting
- Performance measurement and insights.
Ongoing Optimisation
- Regular improvements to maximise results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The agency has been a great partner in helping us turn EDM into one of our strongest conversion channels. They brought structure to our email strategy, created on-brand, engaging content, and set up automated flows that really aligned with our customer journey. Their work made a clear impact on how we connect with and convert our audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient and well-organised. They consistently delivered items on time and were quick to respond whenever we had questions or needed adjustments. Communication was clear and proactive throughout the process.

What was your primary form of communication with Soup Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to understand our brand voice and translate that into email content that truly resonated with our audience. Their strategic approach combined with creative execution made the entire EDM process feel seamless and effective.

Are there any areas for improvement or something Soup Agency could have done differently?

One area for improvement would be in sourcing influencers who are not just relevant to our niche but also have consistently high engagement with their audience. While the initial outreach was handled well, we found that a stronger focus on influencer quality—particularly those who genuinely connect with their followers—would have helped elevate the impact of the campaign.

BACKGROUND

Please describe your company and position.

I am the Partner Relations of Fulfilment Australia

Describe what your company does in a single sentence.

Fulfilment Australia provides comprehensive logistics and order fulfilment services, including warehousing, inventory management, and shipping solutions for e-commerce brands across various industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• Increase Leads
• Enhance Brand Exposure
• Social Media Growth

SOLUTION

How did you find Soup Agency?

• Referral
• Podcast

Why did you select Soup Agency over others?

Referred to me

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work Summary

Fulfilment Australia and SOUP Agency are collaborating to enhance Fulfilment Australia's marketing efforts through targeted SEO optimization and website design improvements. Key deliverables include:

• SEO Optimization: Conducting audits, implementing on-page and off-page strategies, and monitoring performance metrics to improve search engine rankings and visibility.
• Website Design Optimization: Assessing and refining the website for better user experience, mobile responsiveness, and overall performance.
• Ongoing Meetings: Regular strategy sessions to review progress, align on marketing initiatives, and adjust strategies based on feedback and performance data.
• Reporting and Analytics: Delivering comprehensive reports on SEO and website performance, providing actionable insights for continuous improvement.

This partnership aims to drive business growth and enhance customer engagement through effective marketing strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic Traffic Increase: A 30% increase in organic website traffic over a six-month period, indicating improved visibility and search engine rankings.
• Keyword Ranking Improvement: Achieving top 10 rankings for at least 10 targeted keywords within three months, demonstrating effective keyword optimization.
• Bounce Rate Reduction: A decrease in bounce rate from 55% to 40%, suggesting that users are finding the content more engaging and relevant.
• Page Load Speed Improvement: Reduction in average page load time from 4 seconds to 2 seconds, enhancing user experience and potentially improving SEO rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach taken by SOUP Agency has been exemplary. They maintain clear and open lines of communication throughout the collaboration, ensuring that all stakeholders are informed and aligned on project goals and timelines.

SOUP Agency consistently delivers items on time and meets the desired standards of quality. Their flexibility and attentiveness to our needs have been particularly impressive; they are great listeners and respond quickly and effectively to any requests or adjustments we make. This proactive approach has fostered a productive working relationship and has significantly contributed to the overall success of our marketing initiatives. 

What was your primary form of communication with Soup Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about SOUP Agency is their commitment to understanding our specific business needs and tailoring their strategies accordingly. Their ability to blend creativity with data-driven insights sets them apart; they not only focus on aesthetics but also prioritize functionality and performance.

Additionally, their collaborative approach fosters a true partnership, making us feel like an integral part of the process. The team's responsiveness and willingness to adapt to our feedback demonstrate their dedication to achieving our goals. This combination of personalized service, innovative thinking, and effective execution truly sets Soup Agency apart in the competitive landscape of marketing agencies.

Are there any areas for improvement or something Soup Agency could have done differently?

I genuinely don’t have any recommendations for areas of improvement for SOUP Agency. This is largely because we understand that marketing takes time, and as patient clients, we have complete trust in their expertise. Over the course of our collaboration, we’ve developed a great friendship, which has fostered open communication and a strong partnership. This level of trust allows us to feel confident in their decisions and strategies, knowing they are committed to achieving the best results for our goals.

BACKGROUND

Please describe your company and position.

 I am the Director of a design company 

Describe what your company does in a single sentence.

We are a company driven by Human-Centered Design. Our expertise is in customer research, UX/UI, and app/web development that drives growth and delivers real results to the bottom line.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• Increase in SEO visibility for a website
• Copywritng services that increased keyword reach
• Keyword research that is up to date and competitive

SOLUTION

How did you find Soup Agency?

Referral

Why did you select Soup Agency over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Soup Agency was a game-changer for our project with a University client. Their expertise enabled us to create high-quality content for the website while ensuring we had accurate data on competitor keywords, website copy, and SEO strategies. Thanks to their comprehensive approach, we were equipped with the right toolkit to optimise the website effectively and begin improving its ranking. Their professionalism and strategic insights were invaluable to the project's success. We highly recommend Soup Agency for any organisation looking to elevate its digital content and SEO capabilities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were fully prepared to launch a new website with confidence. Their support was instrumental in filling key gaps, from providing accurate competitor keyword data to refining website copy and implementing effective SEO strategies. Soup’s expertise enabled us to progress seamlessly, delivering a comprehensive toolkit that ensured the website was optimised for performance from day one. Their strategic approach gave us the confidence to go live, knowing the foundation was solid and the site was set up for success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered all items on time and were highly responsive to our needs, adapting quickly to ensure the project stayed on track and aligned with our goals.

What was your primary form of communication with Soup Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Soup Agency's culture empowers every team member to contribute meaningfully. A combination of a supportive culture and responsiveness to our requirements sets them apart in the digital marketing industry.

Are there any areas for improvement or something Soup Agency could have done differently?

No, they delivered what we needed, on time and in scope.

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Manager of Mosman Preparatory School

Describe what your company does in a single sentence.

Mosman Church of England Preparatory School (Mosman Prep), is a dual-campus, independent, primary day school, specialising in boys' only education during the critical early years of schooling.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• Increase enrolments (sales) and conversions
• Enhanced brand awareness and lead generation
• Improve user experience

SOLUTION

How did you find Soup Agency?

Referral

Why did you select Soup Agency over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website Improvement Project with Soup Agency: Scope of Work

Project Overview: This project aimed to improve the overall performance and user experience of our website. Soup conducted a comprehensive technical audit, identifed keyword opportunities, and developed a content strategy to increase organic traffic, leads, and conversions.

Deliverables:

Technical Website Audit Report: Assessment of website speed, mobile-friendliness, crawlability, and indexing.

• List of actionable recommendations for technical improvements.
• Implementation roadmap for developers to address technical issues.

Keyword Research & Gap Analysis Report: Identification of high-value commercial search terms relevant to your business.

• Search volume estimates and keyword difficulty analysis.
• Mapping of keywords to existing website content.
• Recommendation for new landing pages targeting specific keywords.

Landing Page & Website UX Optimization Recommendations: Review of current landing pages and overall website user experience.

• Recommendations for improving user experience and conversion rates.
• Prioritization of changes using a Client Matrix.

Content Audit & Gap Analysis Report: Assessment of existing blog content quality and relevance.

• Competitor analysis to identify top-performing content themes.
• Identification of content gaps based on search demand and competitor analysis.

Content Plan for 4 Months: Outline of content topics aligned with keyword research and business goals.

• Long-tail keyword suggestions for targeted content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. 15% MoM increase in organic traffic (this is 10% for the months with school holidays). We use the actual traffic for March 2024 as the benchmark and MoM improvement as the target, as we didn't have last year's data for organic traffic.
2. Improving organic conversions to help contribute to all channel's conversion targets, which are 70 school tour bookings and 115 website enquiries
3. Improving website authority through improving website structure and content quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Soup truly impressed us with their service excellence. Their team displayed a deep understanding of our website's needs through their technical audit and keyword research. Their professionalism shone through clear communication and a focus on our goals. They delivered the project on time, providing a comprehensive roadmap for improvement backed by solid data and competitor analysis.

What was your primary form of communication with Soup Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Throughout the project, Soup fostered a strong relationship with our team. They were readily available to answer questions and address concerns, making us feel valued and involved. Their support extended beyond project completion – they provided clear next steps for implementation and offered ongoing guidance. 
Furthermore, their reporting was exceptional. They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project's value and make informed decisions. Their commitment to effective communication and exceptional reporting instilled confidence in their expertise and solidified our trust in their partnership. In fact, this isn't the end of the partnership, just this project. We will definately be continuing our partnership with them.

Are there any areas for improvement or something Soup Agency could have done differently?

We were extremely happy with the agency

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of an automotive company 

Describe what your company does in a single sentence.

Automotive Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• HubSpot Implementation
• Performance Marketing
• Turn Social Media into a Lead Gen Tool

SOLUTION

How did you find Soup Agency?

Referral

Why did you select Soup Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• They out performed other agencies

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first time I engaged Soup was to help reinvent how our company approached lead generation through social media. I also invited two other agencies to pitch and deliver on a social media project (with a budget and timeline) to compare their operations. 

Soup not only outperformed in insights, lead gen results, project management, reporting, and team engagement but also brought a sense of achievement and success to our team. They helped to establish social media as a powerful lead gen tool - and ultimately made me and my team look like superstars!  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good planning, achieved the objectives, exceed the targets and ultimately helped us prove social media can be a highly successful lead generation tool. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

With good planning, regular meetings, documented objectives, clear deliverables, and great communication they kept us in check and supported us every step of the way. They knew what we wanted and took ownership of the project, were very proactive and results driven and delivered on time always.  

What was your primary form of communication with Soup Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They have a proactive approach, good communication skills, and a team passionate about helping us succeed. They are simply a smart bunch of people to work with and have fun with. I always enjoyed our meetings, celebrating the wins and openly discussing our learnings.  

Are there any areas for improvement or something Soup Agency could have done differently?

They exceed every expectation on this project.

BACKGROUND

Please describe your company and position.

I am a Manager at PUMP Haircare

Describe what your company does in a single sentence.

We’re proud to only use the highest quality ingredients to create plant based , problem solving hair care products, that actually work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soup Agency to accomplish?

• Seo Management
• Competitor Analysis

SOLUTION

How did you find Soup Agency?

Referral

Why did you select Soup Agency over others?

Great culture fit

How many teammates from Soup Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Soup was engaged to boost our SEO through a multifaceted approach, encompassing a range of crucial activities including content creation, keyword research/analysis, technical refinements, competitor research, link building and website optimisation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthly reporting showed notable improvements in keywords rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management exceeded our expectations in every aspect. Not only did they deliver all the project items on time, but their commitment to meeting deadlines was truly commendable. The entire Soup team was incredibly responsive to our needs throughout the entire process.
They went above and beyond by identifying areas on our website that needed improvement, even though these were not initially outlined in the scope of work. For example, SOUP noticed a gap in our online presence and took it upon themselves to enhance our blog, providing valuable insights and content that significantly contributed to our overall SEO strategy.

What was your primary form of communication with Soup Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The fact that it is led by a group of highly capable and accomplished women resonated perfectly with our business values. Every team member showcased extensive knowledge in their respective areas.

Are there any areas for improvement or something Soup Agency could have done differently?

Our experience with SOUP has been overwhelmingly positive, and we are genuinely satisfied with the services provided.