Out Origin

BACKGROUND

Please describe your company and position.

I am the Member of Trueline Automotive

Describe what your company does in a single sentence.

Provides precut window tint and other car accessories to DIY installers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Out Origin to accomplish?

• Complete website rebuild
• Site design and development
• SEO

SOLUTION

How did you find Out Origin?

Referral

Why did you select Out Origin over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete ecommerce website rebuild including design and development. Importing entire product catalog and seo creation for all inventory. Creating site with vehical fitment, advanced filtering, along with many other additional items for site performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Job was not quoted correctly from the beginning.

No clear outline for work being completed and timelines.

Constant delays.

People missing in meetings constantly resulting in delayed updates.

Poor design and coding capabilities.

Zero coroperation to work out a mutural solution to the situation with owner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As an entrepreneur who entrusted Out Origin with a critical e-commerce development project, I
feel compelled to share a comprehensive account of our experience to help other businesses
make informed decisions.

Project Overview:
Initial Scope: Custom Laravel CRM.
Original Budget: $36,000

Final Quoted Cost: $64,500
Project Duration: Ongoing since March 2024

Critical Issues:
1. Project Management Failures
Repeated and unexplained project scope changes
Consistent missed deadlines across multiple projects
Lack of transparent communication
Zero demonstrable progress after 10+ months

2. Financial Exploitation
Continuous billing without delivering functional products
Budget inflation without corresponding value
Monthly charges despite project stagnation

3. Technical Incompetence
Inappropriate technology platform selection
No clear technical roadmap
Inability to complete basic development milestones
Questionable long-term technological approach
Specific Project Challenges:
Stalled custom CRM development

Recommendations for Potential Clients: 

Conduct extensive due diligence
Demand clear, measurable project milestones
Implement strict contractual protections
Verify past project completions
Maintain rigorous communication protocols

Final Assessment: Out Origin represents a significant risk to entrepreneurial investments. Their
marketing speaks of innovation and excellence, but their actual performance reveals a systematic
approach of client exploitation.
Entrepreneurs should approach this company with extreme caution.

What was your primary form of communication with Out Origin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tried to charge us for SEO advertising first month of the project. Complete scam, had to get them to credit that tward the site build month laster.

They use our website as an example on the company website as an example of complated work when it was never even finished.

Are there any areas for improvement or something Out Origin could have done differently?

Qoute the project accurately. Give accurate timelines. Finish work that is promised. Give a refund for work not completed.

Company Responses

The service provider responded on March 13, 2025.

We appreciate all feedback, as it helps us improve. However, we’d like to clarify concerns in your review that don’t fully reflect our work on this project.

Project Scope & Timeline Adjustments
Out Origin completed 85% of Version 1 by September 2024, just two weeks from full deployment. In September, Trueline introduced a new design team and requested a full redesign (Version 2), significantly altering the scope and timeline.

We received the finalized design in December 2024, and development on Version 2 began on January 7, 2025. Milestone 1 was completed by January 17, and overall progress now stands at 36%, with full completion expected by April 7, 2025.

Addressing Specific Concerns
Claims of Non-Completion:

Out Origin has completed all work as per agreed milestones.
Key functionalities, including admin panel access and vehicle system management, were implemented under Milestone 1.
Some areas remain incomplete due to dependencies on Trueline, such as missing HD videos.
Core Functionality Issues:

Features like user authentication and product management were scheduled for later milestones and weren’t part of Milestone 1.
Misrepresentation of Progress:

Out Origin never claimed Version 2 was 80% complete. That figure referred to Version 1, which was abandoned.
The current progress of Version 2 is 36%, with all Milestone 1 deliverables met.
Moving Forward
We are committed to meeting all milestones and urge Trueline to provide outstanding assets like HD videos for optimal implementation. While changes can be frustrating, we stand by our progress and quality, ensuring timely completion by April 2025.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Bradley Plumbing & Gas

Describe what your company does in a single sentence.

Bradley Plumbing & Gas provides professional plumbing and gas fitting services for residential and commercial properties, ensuring reliable installations, repairs, and maintenance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Out Origin to accomplish?

• As a growing company in the plumbing and gas industry, we recognized the need to enhance our digital marketing efforts, particularly in PPC advertising across multiple platforms. With a relatively small internal performance team, we sought the expertise of Out Origin to help us efficiently manage our paid campaigns across Google, Meta, and LinkedIn. Our goal was to optimize ad performance, track conversions effectively, and ensure our marketing budget was being allocated strategically.

SOLUTION

How did you find Out Origin?

Online Search

Why did you select Out Origin over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Out Origin were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Out Origin played an integral role in the daily management of our PPC campaigns, ensuring optimal performance and continuous improvements. They provided hands-on support in the implementation, tracking, and analysis of our digital advertising efforts, allowing us to make data-driven decisions.

Beyond ad optimization, we had regular weekly strategy meetings where their specialists collaborated with our team, discussing upcoming campaigns, identifying potential challenges, and providing expert recommendations on targeting strategies. Their insights helped us refine our approach to reach the right audience more effectively.

While our internal team prepared the advertising assets—including keywords, text ads, display banners, and video creatives—Out Origin seamlessly integrated these materials into the campaigns. The team leveraged Jira project management software, where we outlined detailed campaign tasks, tracked progress, and assigned responsibilities. Their specialists monitored performance weekly using Google Data Studio, ensuring transparency and data-backed decision-making.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the biggest wins from our collaboration was the successful unification of conversion tracking across all PPC platforms. This was a game-changer in streamlining our analytics, making it much easier to assess campaign effectiveness and allocate budgets wisely.

Additionally, our paid search efforts saw notable improvements, with better campaign performance, higher conversion rates, and more precise audience targeting. By leveraging their expertise, we managed to drive more high-intent traffic to our website, ultimately increasing leads and customer inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach was structured yet flexible, allowing for efficient collaboration. Our weekly meetings ensured we stayed aligned on priorities, while ongoing communication through Jira facilitated seamless task management. For urgent matters, we used Slack, and their team was always responsive and proactive in addressing any concerns or adjustments.

Out Origin was diligent about keeping deliverables on schedule, demonstrating a strong commitment to both timeliness and quality. Their ability to swiftly adapt to our needs made them feel less like an external agency and more like an extension of our own team.

What was your primary form of communication with Out Origin?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What truly set Out Origin apart was their deep understanding of our industry and business goals. Unlike many agencies that take a one-size-fits-all approach, they took the time to understand our unique challenges and tailor their strategies accordingly.

Their specialists weren’t just executing campaigns—they were actively involved in brainstorming, problem-solving, and refining our digital marketing strategy. The level of dedication and engagement they brought to the table made a noticeable difference in our marketing success.

Moreover, their transparent communication and collaborative nature made it easy to work with them. We never felt like just another client; rather, we felt like they were genuinely invested in our growth.

Are there any areas for improvement or something Out Origin could have done differently?

While our experience was overwhelmingly positive, one area we could have explored further was experimentation. There were opportunities to test more variations and innovative approaches, but due to time and budget constraints on our end, we weren’t always able to pursue them fully. However, this was more of an internal limitation rather than a shortcoming on Out Origin’s part.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of PKH Enterprises

Describe what your company does in a single sentence.

PKH Enterprises provides strategic consulting and innovative solutions in cybersecurity, risk management, and technology integration to support government and private sector organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Out Origin to accomplish?

• Our primary aim was to optimize our presence on platforms like Facebook and Google to drive consistent growth and sales while ensuring a positive return on investment.

SOLUTION

How did you find Out Origin?

Online Search

Why did you select Out Origin over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Out Origin were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Out Origin's role extended across multiple facets of our marketing efforts. Their team conducted a thorough audit of our existing campaigns, identifying areas where we could gain immediate wins and setting up long-term strategies for success.

We have regular fortnightly calls to discuss progress, share ideas, and align on upcoming strategies. Their approach is collaborative, ensuring we’re always part of the process while they bring their expertise to the table. From testing new creatives and refining messaging angles to implementing email marketing flows, they’ve helped us explore untapped opportunities. They've also suggested expanding some branches of our brand into new markets, which has been instrumental in increasing our returning customer rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have been remarkable. Since partnering with Out Origin, we’ve experienced consistent monthly growth in revenue driven by their Facebook and Google advertising strategies. Daily sales have become a steady source of profit for us, and their email marketing strategies have significantly increased engagement and conversions. It’s clear that their efforts are not only yielding immediate results but also laying the foundation for sustained success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been exceptional. We utilize Slack for day-to-day communication and hold fortnightly Zoom calls to review progress and align on the next steps. Their responsiveness and willingness to clarify any concerns have made this partnership seamless. They consistently deliver on time, ensuring nothing falls through the cracks.

What was your primary form of communication with Out Origin?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets Out Origin apart is their proactive mindset. They don’t just wait for instructions—they take the initiative to test new ideas, create innovative campaigns, and think ahead to anticipate our needs. Out Origin was incredibly responsive and always available to answer questions or adjust strategies as required. It’s refreshing to work with a marketing agency that feels like an extension of our team.

Are there any areas for improvement or something Out Origin could have done differently?

The only thing I could suggest is having an in-house developer readily available to handle any technical adjustments or integrations. While this hasn’t been a major issue, it would add an extra layer of convenience to their already excellent services.

BACKGROUND

Please describe your company and position.

I am the Founder of MetrixIQ

Describe what your company does in a single sentence.

MetrixIQ specializes in providing data-driven solutions and insights to help organizations make informed decisions and optimize their operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Out Origin to accomplish?

• Our primary goal was to drive meaningful engagement and increase sales through platforms like Facebook, Instagram, and Google.

SOLUTION

How did you find Out Origin?

• Online Search
• Referral

Why did you select Out Origin over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Out Origin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This has been an ongoing collaboration. Out Origin worked with us to create a structured social media strategy aimed at engaging our core audience and converting them into loyal customers. They developed a targeted posting schedule, crafted compelling captions tailored to our audience, and performed in-depth research to identify the best hashtags and trends. Their expertise also extended to refining our promotion plans, ensuring alignment with our sales goals and brand identity.

On the paid social side, they skillfully managed Google, Facebook, and Instagram ads, ensuring our campaigns reached the right audience. They continuously optimized ad performance, tested creative elements, and made data-driven adjustments to keep our campaigns effective.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Out Origin, we’ve seen a consistent improvement in our return on ad spend (ROAS), which now averages around 5x monthly. Not only have we achieved greater reach, but we’ve also noticed a higher quality of engagement from users who are genuinely interested in our products and services. This has directly contributed to increased sales and improved brand recognition in our industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Out Origin’s project management is highly effective and flexible. We receive detailed monthly reports that break down the performance metrics of our campaigns, which helps us track progress and make informed decisions. Most of our communication is handled seamlessly via email, where their team is responsive and attentive to our needs. On occasions requiring a more collaborative approach, we’ve scheduled online meetings with their account manager and team to brainstorm and refine strategies.

What was your primary form of communication with Out Origin?

Virtual Meeting

What did you find most impressive or unique about this company?

One of the most impressive aspects of working with Out Origin is their ability to attract a highly relevant audience. Rather than simply boosting our follower count, they’ve focused on quality over quantity, drawing in followers who are genuinely interested in what we offer. Their attention to detail and innovative strategies have set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something Out Origin could have done differently?

We’ve been thoroughly impressed with their work so far. Their approach is proactive, their communication is excellent, and the results speak for themselves. If they continue at this pace, we can’t foresee any areas needing improvement.

BACKGROUND

Please describe your company and position.

I am the FOUNDER of Hydrating Humanity

Describe what your company does in a single sentence.

Hydrating Humanity is a nonprofit organization dedicated to providing sustainable access to clean and safe drinking water for communities in need around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Out Origin to accomplish?

• Our primary goal in engaging Out Origin was to enhance transparency and efficiency across our facilities in response to the challenges we faced. At the time, we noticed our team was bogged down by outdated procedures in handling sample requests, leading to delays and confusion. Our aspiration was to automate this process by developing a comprehensive workflow that would facilitate sample order submissions, route them to the appropriate factories within our network, and generate timely reports and notifications throughout the entire process.

SOLUTION

How did you find Out Origin?

• Online Search
• Referral

Why did you select Out Origin over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Out Origin were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Out Origin rose to the occasion by developing a powerful intranet solution using Ruby on Rails. Together, we meticulously crafted the initial workflow for handling sample requests, which became the foundation for our future enhancements. The team embraced my guidelines, ensuring that the resulting system was tailored to our specific needs.

What began as a single application has spectacularly evolved over the past decade into a suite of a dozen applications utilized by hundreds of users across the nation. This system not only facilitates our interactions with customers and suppliers but also automates notifications to our suppliers regarding the status of their quality assurance documentation. Additionally, in instances where a customer reports an issue—be it product delays or labeling discrepancies—we can now log these complaints efficiently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of our collaboration with Out Origin have been remarkable. We receive consistent praise from our customers, suppliers, and even inspectors who are stunned at the efficiency of our custom-built system. Out Origin's commitment to accommodating our needs has been unwavering, and they've delivered each project with impressive efficiency while imparting valuable knowledge to me throughout the process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Out Origin's project management approach has exceeded my expectations. Their team is incredibly responsive, always addressing my requests with a personal touch. I prefer to give them the autonomy to handle tasks independently without micromanaging, and they've managed this remarkably well. While workload fluctuations can sometimes extend turnaround times, especially in leaner periods, they consistently produced high-quality results. We utilize Redmine for project management, which has helped us keep everything organized and on track.

What was your primary form of communication with Out Origin?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

One of Out Origin’s standout qualities is their exceptional responsiveness and proficiency in English, which has made communication simple and effective. They have always been open to discussing projects across a variety of platforms—whether through Skype, email, phone calls, or other channels—making collaboration seamless. Their team is intuitive and understands our needs, often asking the right questions to clarify any minor uncertainties. The project managers they employ are adept at strategizing workflows and assigning tasks appropriately, which has contributed significantly to our success.

Are there any areas for improvement or something Out Origin could have done differently?

If I were to search high and low for areas of improvement, I would be hard-pressed to find anything noteworthy. My experience with Out Origin has been exemplary, leaving no room for criticism. Their consistency, dedication, and professionalism have made our collaboration a true partnership.

BACKGROUND

Please describe your company and position.

I am the Founder of Snoasis Medical, LLC

Describe what your company does in a single sentence.

Snoasis Medical, LLC specializes in providing innovative solutions and technologies to improve patient care and enhance healthcare delivery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Out Origin to accomplish?

• We tasked Out Origin with one specific objective: to significantly amplify our recruitment strategy and raise awareness of our brand within the medical community. Our objective was clear—to connect with highly qualified candidates who possess the necessary skills and experience to excel in our dynamic work environment.

SOLUTION

How did you find Out Origin?

Referral

Why did you select Out Origin over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Out Origin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Out Origin’s approach involved leveraging innovative methodologies to attract candidates with expertise in the medical field, particularly those aligned with our unique needs. Their scope of work included:

• Targeted Outreach: Utilizing disruptive and strategic resources to tap into diverse talent pools across the United States, ensuring we accessed candidates who might otherwise remain untapped.
• Quality Over Quantity: Out Origin focused on optimizing our budget while emphasizing the importance of attracting qualified candidates over merely filling positions. This alignment with our philosophy helped us build a strong, competent team rather than merely increasing headcount.
• Setting Progressive Goals: They committed to establishing and refining yearly recruitment goals. This approach not only fostered continual improvement but also ensured our growth trajectory was maintained.

From the outset, Out Origin impressively delivered on this scope. Their ongoing result-driven strategy has consistently surpassed our expectations each year, providing substantial contributions to our hiring efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of Out Origin's efforts have been nothing short of transformative. We’ve seen a significant increase in the number of qualified candidates applying for open positions within our company. They implemented systematic tracking of various internal metrics that are critical to our recruitment strategy, effectively identifying the areas of greatest impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication has been one of Out Origin's strongest assets. They consistently delivered projects on time, maintaining a proactive and responsive approach to our evolving needs. Our weekly virtual meetings proved to be essential, allowing us to address topics ranging from strategic direction to problem-solving collaboratively.

Through this ongoing dialogue, Out Origin demonstrated exceptional project management abilities and an understanding of our operational landscape.

What was your primary form of communication with Out Origin?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Out Origin was their team’s genuine investment in our success. It was clear that they valued us as a priority client, dedicating time and resources to understand our operations deeply. This commitment fostered a collaborative partnership rather than a mere vendor-client relationship, making us feel like integral partners in the journey.

Are there any areas for improvement or something Out Origin could have done differently?

While our experience with Out Origin has been overwhelmingly positive, there is always room for growth. One area for enhancement could be in their communication of technical terms and industry jargon. A bit more clarity in simplified language would ensure we have a mutual understanding of goals and expectations—a minor point that could further refine our interactions.

BACKGROUND

Please describe your company and position.

I am the Founder of EQUIS Manufacturing

Describe what your company does in a single sentence.

EQUIS Manufacturing specializes in producing high-quality customized equipment and solutions for various industries, focusing on precision engineering and innovative design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Out Origin to accomplish?

• We wanted to increase our visibility in search engine results and ultimately drive more qualified traffic to our site. Acknowledging the unique challenges of our industry, we sought an agency that could not only execute an effective strategy but also educate and support us throughout the process.

SOLUTION

How did you find Out Origin?

Online Search

Why did you select Out Origin over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Out Origin were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the outset, the professionalism and efficiency of the Out Origin team stood out. They curated a dedicated team that skillfully managed not only their tasks but also ensured we were fully supported every step of the way. The project started with a comprehensive evaluation of our existing content, which was meticulously rewritten to meet SEO best practices and align with the keywords pertinent to our industry niche.

Throughout the project, key performance indicators (KPIs) were established, meticulously tracked, and reported back to us with clear insights and actionable recommendations. The level of detail in their reporting was impressive—we always felt that our questions and concerns were accounted for, keeping us engaged in the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our collaboration with Out Origin have been promising. Since the initiation of the SEO project, we have observed a consistent upward trend in our organic traffic. We appreciate the frequent updates, which allow us to see the immediate impacts of our efforts on a weekly basis. While a comprehensive evaluation of the final results is still forthcoming, we have every confidence that the foundational work laid out will yield long-lasting benefits for our website's organic performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Out Origin employs a structured approach that has made the management of our project exceptionally efficient. From day one, we were introduced to a dedicated project lead and a skilled team that worked seamlessly together. Our project lead conducted weekly check-ins to ensure that we remained on track and sought to understand our evolving needs.

Moreover, the flexibility of the team to attend our meetings as required added a layer of accessibility that we valued greatly. Their use of a dedicated Slack channel enabled real-time communication, allowing us to pose questions to any team member whenever necessary. The customized Google Data Studio reports provided us with invaluable insights, and the monthly progress reviews kept our goals aligned with the outcomes.

What was your primary form of communication with Out Origin?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

One of the standout qualities of Out Origin that truly impressed us was their remarkable adaptability. Time and again, they helped us tackle unexpected challenges that arose with our website, which positioned them as an invaluable resource. Even when certain tasks fell outside the original scope, Out Origin skillfully negotiated solutions that worked within our contract parameters, ensuring that we were never left without support.

Are there any areas for improvement or something Out Origin could have done differently?

One of the standout qualities of Out Origin that truly impressed us was their remarkable adaptability. Time and again, they helped us tackle unexpected challenges that arose with our website, which positioned them as an invaluable resource. Even when certain tasks fell outside the original scope, Out Origin skillfully negotiated solutions that worked within our contract parameters, ensuring that we were never left without support.

BACKGROUND

Please describe your company and position.

I am the Co-founder of SG | Energy Solutions

Describe what your company does in a single sentence.

SG | Energy Solutions provides innovative energy solutions and services aimed at optimizing energy efficiency and sustainability for businesses and organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Out Origin to accomplish?

• Our primary objective in collaborating with Out Origin was straightforward yet pivotal: to generate high-quality leads that would enhance our pipeline and ultimately support our growth in the energy solutions sector.

SOLUTION

How did you find Out Origin?

• Online Search
• Referral

Why did you select Out Origin over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Out Origin were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, Out Origin developed a comprehensive Google Ads strategy tailored to our products and niche market. They worked closely with us to implement this strategy; however, we quickly recognized that the highly specific nature of our offerings made this approach less effective than anticipated. Demonstrating proactive problem-solving, the Out Origin team swiftly pivoted our strategy toward LinkedIn lead generation advertising. This transition was pivotal, as it allowed us to directly engage with decision-makers and industry professionals who were relevant to our services.

Key deliverables from Out Origin included a detailed campaign outline, creative ad copy, targeting parameters focused on our ideal customer profiles, and ongoing optimization strategies to ensure our ads reached the right audience consistently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following our partnership with Out Origin, we observed several important metrics that highlighted the success of our lead generation campaigns. Not only did the number of leads significantly increase, but the quality of those leads improved dramatically. We began attracting inquiries from clients who were genuinely interested in our energy solutions, which led to higher conversion rates and more meaningful business conversations. The data-driven approach and continuous monitoring of metrics enabled us to refine our strategies effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout our collaboration, Out Origin displayed exceptional project management skills. Their team was always highly responsive—addressing our questions and concerns promptly. Regular reporting kept us informed about campaign performance and helped engage us in constructive discussions about adjustments and optimizations. Their transparency in communication contributed to an environment of trust and collaboration, making it easy for us to work together toward our goals.

What was your primary form of communication with Out Origin?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What truly sets Out Origin apart is the ownership mentality that permeates their team. They consistently approached our campaigns as if they were their own, always looking for innovative ways to optimize performance and achieve better results. I was particularly impressed by their commitment to bringing data-driven insights and creative strategies to the table. Every meeting and communication was rich with thoughtful recommendations, ensuring that we maximized the ROI of our campaigns.

Furthermore, the members of the Out Origin team were a pleasure to work with. Their positive attitudes and down-to-earth approach made collaboration smooth and enjoyable. They seamlessly integrated into our team and culture, making the experience not only productive but also enjoyable.

Are there any areas for improvement or something Out Origin could have done differently?

Reflecting on our time with Out Origin, I honestly cannot think of any areas for improvement. Their performance exceeded our expectations at every turn, and their adaptability and dedication were exactly what we needed to succeed in our lead generation efforts. I wholeheartedly appreciate the partnership we have developed and feel confident in their capabilities.

BACKGROUND

Please describe your company and position.

I am the Founder of Souza Estates

Describe what your company does in a single sentence.

Souza Estates is a property management company that focuses on providing comprehensive services for real estate investors and homeowners, including rental management, tenant placement, and property maintenance solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Out Origin to accomplish?

• We enlisted the expertise of Out Origin, specifically seeking their design acumen to help elevate our platform's usability and overall aesthetic.

SOLUTION

How did you find Out Origin?

Referral

Why did you select Out Origin over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Out Origin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working the Chief Creative Officer at Out Origin, was a game-changer for our project. They took charge of developing the UX/UI for our video dashboard and meticulously examined our video playlist feature. Initially, we brainstormed a broad strategy that aligned with our vision, and actively engaged with our users to gather valuable feedback about their experiences with our product. This input was foundational in shaping the improvements we aimed to implement.

Figma software to reimagine our site from the ground up, honing in on the design of our dashboard and the efficiency of our user log-in flow. Beyond merely enhancing aesthetic elements, they validated our video playlist feature and focused on optimizing the learning journey associated with our educational videos. The culmination of their efforts was a highly refined, user-centered design that is set to significantly enhance engagement and learning outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the full implementation of designs is still underway, the early indications of success are promising. They already delivered impressive functionalities that have optimized our site flow, resulting in a clearer understanding of which features resonate most with our users. Although we're yet to see quantitative metrics, the feedback from our preliminary user testing has been overwhelmingly positive, particularly concerning the usability of the dashboard and the clarity of the video playlists.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The organization exhibited by Out Origin throughout this process has been exceptional. They maintained clear and open lines of communication, making it easy for us to stay aligned on project goals. Their listening skills are top-notch; she is not only inquisitive but also diligent in documenting notes from our user research meetings, ensuring she comprehensively understands our business objectives. 

What was your primary form of communication with Out Origin?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Out Origin's talent for extracting valuable insights from users is truly remarkable. They exhibit an exceptional ability to translate user feedback into actionable steps that directly influence design decisions. They have shown an incredible level of empathy towards our users, understanding their needs and motivations which has been instrumental in driving our project forward. This capacity to align user experiences with business goals is what sets them apart in the industry.

Are there any areas for improvement or something Out Origin could have done differently?

 I am excited to see our enhanced platform come to life as a result of their outstanding work. I wholeheartedly recommend them to any organization looking to elevate their product through expert design and thoughtful user engagement.