What evidence can you share that demonstrates the impact of the engagement?
Visitors to our site stay for an average of two minutes, which is much higher than the industry average. Also, our leadership team has been historically reluctant to invest in outside marketing services, and our experience with REQ has driven a cultural shift in our organization.
How did REQ perform from a project management standpoint?
I’ve worked with many other digital marketing companies, and I would rank them number one in terms of project management. We typically communicate through conference calls and in-person meetings at either of our offices. They’re also very responsive to any follow-up questions we may have.
At times, we’ve used video chat software, Skype, and messenger applications. I’ve also given them my personal cellphone number, which is a testament to the relationship I’ve built with them.
What did you find most impressive about them?
I feel that they understand us, and it’s truly a joy to work with them. They’re very respectful of our budget and the dynamics of our industry, including external and internal political factors. They’re also an experienced team that’s familiar with our competition and our position within our industry.
I’ve worked with other vendors that focus on pushing their perspective and ideas, and I’ve never experienced that with REQ. It’s very rare that you have the sense that a vendor cares about you, and I’ve felt an almost familial connection with their team. I get the sense that we’re all in this together, which is a priceless feeling.
The team is also smart and innovative. I know that we’re dealing with the cream of the crop in terms of talent and experience, and it’s evident that REQ is particular in terms of who they bring on board. We’ve greatly benefitted from the caliber of the individuals on their team.
For this reason and all the others that I’ve stated, REQ has my loyalty.
Are there any areas they could improve?
They could clone themselves. I know that they will continue to evolve with the industry and expand their services as needed.
Do you have any advice for potential customers?
Don’t be afraid to show your vulnerabilities. REQ needs to understand your weakness so that they can turn them into strengths. It’s tempting for a client to put on a protective face, but in every case, a client reaches out to a vendor because they need help in some area.
Be candid with REQ about your marketing weaknesses, they won’t make you feel inadequate. Their goal is to understand why you came to them in the first place, so be as open as possible.