Digital Marketing Agency - Own What's Next.

REQ is a digital marketing and brand management company transforming business results for the world’s leading brands so they can stay one step ahead in the rapidly changing media landscape. We launched in 2008 as RepEquity with a mission to protect online reputations and shaped an evolving industry.

Today, after expanding our team, capabilities, and earning over 75 industry awards, we handle everything necessary to define, connect, and protect brands, empowering our clients to determine their future. To Own What’s Next.

We have been named one of the best places to work and one of the fastest growing companies in America, and our rebrand to REQ marks another significant milestone in our evolution. Our rebrand arose from organic and honest conversations among our team, clients, and partners. The rebrand celebrates the company’s significant growth over the last decade, new lines of business into new markets, expanded audience, and new clients, including some of the world’s most prominent companies and organizations. 

We saw an opportunity to better define and align what we do today with a stronger foundation for our future. While we remain a forerunner and leader in the ORM and search marketing industry, our new brand celebrates the expansion of our award-winning capabilities and experience today in brand, advocacy, media, and marketing. RepEquity is our heritage. REQ is our future.

 
$25,000+
 
$200 - $300 / hr
 
50 - 249
 Founded
2008
Show all +
Washington, DC
headquarters
  • 1211 Connecticut Avenue NW, Suite 400
    Washington, DC 20036
    United States
other locations
  • 79 Madison Avenue, 6th Floor
    New York , NY 10016
    United States

Portfolio

Key clients: 

Technology:  eBay, StubHub, Waymo, PayPal, General Dynamics//

Associations & Nonprofits: SourceAmerica, PhRMA, National Association of Broadcasters, American Chemistry Society, UNICEF //

Fast Casual, Hospitality & Real Estate: Cava, sweetgreen, Chopt, Bibigo, Skanska, Empire State Building, The Jefferson Washington DC, Saul Urban, Miami Design District 

Reviews

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Digital Transformation for Fast Casual Restaurant Chain

"They were articulate, knowledgeable, and creative."

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
 
Mar. - Nov. 2017
Project summary: 

REQ executed multiple content creation projects for a website and mobile application. The team identified user journeys to create new messaging and storytelling around marketed collateral.

The Reviewer
 
1,001-5,000 Employees
 
Switzerland
Simon Joseph
Global Head of Expansion, B.GOOD Restaurants
 
Verified
The Review
Feedback summary: 

The team streamlined the website’s navigation and leveraged backend functionalities to maximize engagement. The app now has nearly 300,000 users and user-friendly features. REQ’s communicated in a direct manner and provided valuable insight. These traits helped maximize results for branding.

BACKGROUND

Introduce your business and what you do there.

I’m the global head of expansion at B.GOOD Restaurants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

We had three business challenges. First, we wanted a digital transformation to enhance our outdated web presence, which wasn’t disruptive at all. Although our company had a solid presence in New England, we wanted locations outside the region to achieve more investment from external partners. Consequently, we hired REQ to manage our digital transformation via SEO, SEO, and social media platforms. Second, we wanted REQ to upgrade our locations’ physical presence, marketing, branding, innovation, and menus. Thirdly, we didn’t manage in-store customers’ journeys well. Our team needed more information and content to communicate at the store level.

SOLUTION

What was the scope of their involvement?

We did a few projects that focused on digital and social content creation. This content described our core values around food, people, and community. At a later point, we came up with a five-point plan for improved communication and storytelling. Given the collateral that accompanied our broad menu—menu boards, external branding, and advertising—we appeared as a quick serve restaurant, as opposed to fast casual. REQ introduced new bowls, seasonal menus, and limited edition items to improve our messaging. The team then did a full-immersion into the restaurant to ascertain the customer journey. As a result, storytelling emphasized our food ethos around our four main offerings: smoothies, burgers, bowls, and salads.

What is the team composition?

Dan (Vice President, Strategy & Analytics, REQ) was our main point of contact.

How did you come to work with REQ?

B.GOOD Restaurants hired REQ before I joined the company. We reached out because they had done great work for our competitors.

How much have you invested with them?

We spent $200,000.

What is the status of this engagement?

We worked together from March–November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

REQ improved navigation dramatically. The backend gave us more insights into user behavior. When people came on to the site, they first looked at the menus before checking locations, our philosophy, and finally the nutritional values. Our app—which has a Google Maps integration—now has 270,000 users and has received positive feedback for its user-friendly functionalities.

Also, REQ expanded our automated messaging. Automation enabled us to respond to users within two hours, as opposed to 24. They improved our branding as well, particularly for awareness and nutritional value.

The team’s overall success was an improvement over their initial performance. At first, they were too close to our industry to bring a fresh perspective. However, their contributions were valuable and the team remained at the core of our effort.

How did REQ perform from a project management standpoint?

We had 30-minute phone calls every weekday to review progress. The team could multitask, but not everyone could move as quickly as others. They were also upfront about delays and communicated directly via phone.

We weren’t the most functional client. We were dysfunctional because there were too many stakeholders and everybody had an opinion. We had to contain that internally; that process took nearly seven months. It wasn’t supposed to take that long, but we slowed down because what was supposed to be an interim site became its own a project. REQ was ready to accommodate us, but we made an educated decision to slow things down.

Phenola (Senior Account Director, REQ) led the five-point plan. She was very articulate and took feedback well. Moreover, the team’s subsequent adjustments reflected their open approach. Their immersion in our brand experience and food demonstrated the team’s commitment.

What did you find most impressive about them?

I was used to working with large agencies on retainer. However, I appreciated REQ’s flexibility and agile approach as a smaller firm. They were articulate, knowledgeable, and creative. The team provided great content and cloud-based services. Overall, they gave us more than what we paid for.

Are there any areas they could improve?

We expected more creativity surrounding the site. Although REQ distinguished us from our competitors, the visuals could still have been more creative.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Website Design & SEO for Corporate Social Responsibility Platform

“Their team is very collaborative and responsive. … I can reach them anytime I need them.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2015 - Ongoing
Project summary: 

Helping increase brand visibility, REQ designed a website and provided SEO services. They also assist with writing blog posts and creating backlinks.

The Reviewer
 
1-10 Employees
 
Virginia
Robert Sobhani
Founder and CEO, Sparo and Caspian Group Holdings
 
Verified
The Review
Feedback summary: 

The website makes the brand stand out among competitors and the investors appreciate the user experience REQ has created. Working collaboratively with the in-house team, REQ helped accomplish all goals, while their expertise and exceptional customer service earned them trust.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of Sparo. We're a platform that leverages corporate social responsibility.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

We wanted more people to know about our brand, so we were looking for a company to design our website and help us with branding.

SOLUTION

What was the scope of their involvement?

We wanted to have a user-friendly and modern website that would appeal to a broad audience, but mostly millennials. We also wanted to convey the message about how companies could leverage corporate social responsibility into a double bottom line. In addition to designing our website, REQ managed SEO for it and helped us with branding. It was a very collaborative process and they accomplished all of our goals. They also write blog posts for us and create backlinks to our website.

What is the team composition?

We mostly work through a project manager.

How did you come to work with REQ?

I had a previous relationship with one of their partners.

How much have you invested with them?

We've spent about $60,000.

What is the status of this engagement?

We started working with them in 2015 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website distinguishes us from our competitors and we’re happy with its look and feel. REQ was able to create exceptional user experience, which our investors like very much. We're a startup and have a limited budget, but we're hoping to raise money so that we can continue working with REQ.

How did REQ perform from a project management standpoint?

Their team is very collaborative and responsive. It was a smooth process and they met our deadlines.

What did you find most impressive about them?

They’re very creative. Also, they're timely and I can reach them anytime I need them.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Sometimes there were delays, but we expected that.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I'd definitely recommend them to other people.

Digital Strategy for Broadcast Trade Association

“REQ has helped us significantly expand our growth by upwards of 1,000%.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
September 2015 - Ongoing
Project summary: 

REQ provides digital strategies and web design support to share policy information with a larger audience. They also assist with events and social media.

The Reviewer
 
51-200 Employees
 
Washington, D.C.
Michelle Lehman
Executive Vice President of Marketing, National Association of Broadcasters
 
Verified
The Review
Feedback summary: 

REQ implements effective, creative solutions that have proven to significantly grow membership rates and overall online engagement. They've also made the website a lot more modern and user-friendly. Highly proactive, driven, and timely in their approach, they're great to work with.

BACKGROUND

Introduce your business and what you do there.

I'm the executive vice president of marketing for the National Association of Broadcasters.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

We hadn't seen significant engagement from our previous digital and grassroots strategy, so we reached out to REQ to help us form a coalition of like-minded individuals to promote a policy objective more effectively.

SOLUTION

What was the scope of their involvement?

REQ helped us expand and manage a coalition that included a diverse group of people, reaching more types of listeners and viewers to help them better understand a complex policy issue and motivate them to take action with their members of Congress. In the process, REQ designed a web platform and managed it, and worked with us on live events to improve our membership and grassroots efforts. They also manage some of our social media accounts and content.

What is the team composition?

We work with four people on their staff primarily.

How did you come to work with REQ?

It's a bit unusual that we considered REQ, because we receive so many pitches from various companies each month. However, their proposal stood out to our head of digital, so we decided to engage them. It was immediately clear after meeting with them that they had some great ideas for a better digital strategy, so we were eager to work with them.

How much have you invested with them?

We've invested between $200,000–$250,000 thus far.

What is the status of this engagement?

We've been working with them since September 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

REQ has helped us significantly expand our growth by upwards of 1,000%. They've implemented a lot of great ideas that have helped us reach more people and increase membership across digital platforms, including social media.

They've done a great job in providing an additional voice for the people in the policy debate. They've transformed our website, making it much more modern, user-friendly, and appealing overall. Encouraging us to think more creatively, they've also helped us reach new audiences.

How did REQ perform from a project management standpoint?

They're great at taking the lead and driving projects forward. Not only do they provide extra hands to help implement strategies, but they also keep us on track and are in constant communication with us to ensure timelines are met. They're also good about staying within set budgets.

What did you find most impressive about them?

They bring a lot of creativity to the table, are energetic, and driven. They take ownership in their work and keep us updated on our metrics, so we know where we stand in achieving our goals. I look forward to our meetings with their team, because they make the whole process a lot of fun.

Are there any areas they could improve?

I can't think of anything at the moment; we've been very happy with their level of service and communications.

Do you have any advice for potential customers?

Be upfront about business objectives, goals, and deadlines. Make the time to communicate and collaborate with REQ as needed, so they can better meet those needs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer