What evidence can you share that demonstrates the impact of the engagement?
Since we’ve worked with them for so long, we’ve gathered quite a bit of data over that time about how they have continually performed. Overall, their work has drastically improved our conversion rates, and on the creative side, their resources have been admired and requested by other teams across our larger corporate group.
How did REQ perform from a project management standpoint?
Their team acts on everything with urgency, almost as if it was their own need, which we really appreciate. They are always very timely and communicative, as well as open to shifting priorities when something changes in our plan and good at communicating how that will impact the rest of their work on other projects.
That level of coordination has been crucial to our ability to plan and set expectations internally. They’ve been a very solid partner across the board, but their ability to communicate and flexibly prioritize has been key for us getting everything done in a timely manner.
What did you find most impressive about them?
When we share business results and feedback, they truly take it to heart and go back to their team to brainstorm solutions. Any time we have a problem, they are able to come back to us with a set of ideas and solutions that push us to think differently and are always very helpful and often eye-opening for our business.
Are there any areas they could improve?
I think with every agency, turnover is a challenge, so the biggest difficulty we’ve had is in people leaving the company over the six years that we’ve worked with them. Obviously, that isn’t something that they can control, but any effort they are able to make to be proactive in communicating that with us is really appreciated in allowing us to adjust more quickly.
Do you have any advice for potential customers?
Establishing clear goals and business metrics, as well as being as transparent as possible so that they have a really good understanding of what you need and how to deliver that, is what will allow you to develop the best relationship and have the most success.