What was the scope of their involvement?
REQ helped us create and launch a new global website. The team designed an entirely new sitemap. They’ve also helped us with digital ads, both on Facebook and Google.
Additionally, the team assisted with several individual campaigns, helping us create targeted ads on Facebook and Instagram and making sure that we were getting exposure.
They’ve been able to help us find international platforms through which we can take international donations. So, we’ve been working with them through Webflow, Fundraise Up, and Geo Targetly, which they researched.
Part of our work with them has also been strategy-based in terms of building up and understanding our audiences. Additionally, they’ve helped us with a lot of brand language and refining our logo. We were featured at a large policy conference in February 2020, and REQ also helped us with our materials and booth design.
What is the team composition?
Our main point of contact is Carly (Account Executive).
How did you come to work with REQ?
We had an executive search committee that helped us. We were coming off of working with a company that is similar to REQ, but that engagement wasn’t successful, so we knew what we were looking for.
The executive committee interviewed 4–5 companies and was impressed with REQ and the contract they were able to outline. The team was committed to understanding and being a part of our mission.
How much have you invested with them?
We have spent about $175,000, including ad spend
What is the status of this engagement?
We began working with them in Sep 2019, and our engagement is ongoing. Now that we’ve accomplished a lot of the goals that we set out to achieve together, we’re looking at how we can continue to grow, so we plan to continue working with REQ.