REQ

BACKGROUND

Introduce your business and what you do there.

I was a social media manager for a nonprofit organization designed to accelerate the development and adoption of focused ultrasound technology. In my role, I was responsible for our Twitter, LinkedIn, Facebook, and Instagram accounts, where we shared news and progress on the field of focused ultrasound.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

Not many people were aware of focused ultrasound technology as we would have liked. Thus, we thought that social media would be a good way to reach more people and let them know that this technology could be an option for their health condition.

Although I was in charge of our social media, my director thought that it would be a good idea to work with objective outside parties to ensure we were using best practices, maximizing the potential of our effort. Therefore, we hired REQ.

SOLUTION

What was the scope of their involvement?

Initially, REQ provided us with consulting services to improve our social media efforts. After that, their team didn’t only advise us; they also did some of the actual work, bringing their team to help us manage our social media marketing (SMM) workflow.

As part of these efforts, REQ helped us create and design a greater volume of content so that we could launch campaigns we couldn’t have launched on our own. For example, they created Instagram stories for us, which we didn’t know how.

REQ was in charge of our SMM on all of our channels, including Twitter, LinkedIn, Facebook, and Instagram, as well as a little of our YouTube channel. Still, it was only marketing to some extent because we weren’t trying to raise money or drive sales; we were only trying to raise awareness.

In addition to SMM, REQ offered a lot of other services, such as PR. Still, we didn’t have the need or budget to acquire those services.

What is the team composition?

REQ’s team included writers, designers, and project managers.

How did you come to work with REQ?

Before working with REQ, we were working with a big marketing agency. However, our relationship was too impersonal, and we didn’t feel we were getting a lot of value for our money. Therefore, my director asked me to do research and see what else was in the market.

For him, it was important to work with a big, reputable, and well-known firm, so I started looking for a big company that also had people geographically close to us. When I found REQ, I visited them in Washington, DC, and had good conversations with them.

REQ then did an audit of our social media, during which they examined each of our platforms to identify what we were doing well and what we could improve on. Then, they came back with a report. We really liked what they had to say, and they seemed very understanding and easy to work with, so we hired them.

How much have you invested with them?

The nonprofit organization has spent at least $200,000.

What is the status of this engagement?

I visited REQ in March 2020, and we decided to bring them on by around July of the same year. Although the relationship between REQ and the nonprofit organization is ongoing, I’m no longer part of the organization.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

During my time on the project, we saw an increase in our social media followers, especially on LinkedIn and Twitter. However, we were already seeing a trend on those channels before working with REQ. We also saw growth in all of our platforms overall, as well as an increase in engagement.

In addition to that, we definitely saw an increase in the content volume we were generating. Throughout my engagement with them, we published between 30–40 social media posts across all of our platforms every week. Design-wise, REQ helped us accomplish things we didn’t have the in-house skills to handle on our own.

How did REQ perform from a project management standpoint?

REQ performed well and was very responsive. Although their team shifted and changed due to personnel changes and leaves, they were very good at filling the gaps and getting new people up to speed. Moreover, REQ did a great job at working with us as partners, so we felt like we were on the same team.

We mainly communicated via email unless there was an emergency. Additionally, I had a weekly Zoom call with two members of REQ’s team, as well as another call every two weeks with their account management team. During those calls, I let their team know about our priorities and upcoming milestones, and we worked together on how we could work together to cover everything.

What did you find most impressive about them?

REQ was always very amicable and easy to work with, as well as very accommodating to our needs. At times, we felt as if we were their only client because they were doing a lot of things for us. Moreover, they were genuine and responsive, and they put a lot of effort into understanding what was unique about our organization.

Are there any areas they could improve?

In every relationship, there are always small areas for improvement. For example, one of the main teammates from REQ was on the West Coast, so we had small time zone issues. Still, she did her best to minimize those issues as much as possible.

If anything, it would have been great if REQ had been bolder and pushed us harder to take more chances and get out of our comfort zone. Still, they recognized that our culture was different than that, so although I would have been fine with being pushed, others in the organization might not have been comfortable with that.

Do you have any advice for potential customers?

If you’re looking for SMM and similar services, you should definitely take a look at REQ. When you work with them, your priorities become theirs, and they can bring a perspective into your project that you wouldn’t have otherwise.

BACKGROUND

Introduce your business and what you do there.

I’m a former executive of a software company. I was in charge of creating brand awareness.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

We needed to improve our brand awareness and build credibility in the construction industry, which is our main industry.

SOLUTION

What was the scope of their involvement?

REQ manages our PR campaign and helps us create relationships with reporters and storytellers across the country. Our main challenge is to elevate our brand’s visibility and position our company as experts and thought leaders in our industry. REQ has created different marketing materials for us, including press releases, social media posts, blog posts, case studies, white papers, and analyst reports. 

REQ is familiar with our company’s five-year strategy and constantly looks for ways to elevate and expand our brand awareness. For instance, REQ sends speaking submissions to regional events related to our industry since they're familiar with our sector. REQ has also created an editorial calendar that guides our strategy.

After eight months that our relationship with REQ started, we expanded our services. Now, REQ also assists us with digital marketing and manages our advertising campaigns. 

What is the team composition?

We work with five teammates from REQ, including the SVP of PR, a media specialist, an account executive, a senior account executive, and a digital strategist for digital campaigns. 

How did you come to work with REQ?

REQ was recommended to us and was one of five agencies we evaluated. We sent an RFP to different agencies and selected REQ because we bonded with the team and liked their out-of-the-box thinking.

How much have you invested with them?

We spend $25,000 monthly with REQ. 

What is the status of this engagement?

We started working with REQ in September 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

REQ has met our expected goals. We monitor the campaigns’ monthly performance regarding impressions, clicks, and the number of articles placed. We’re happy with the results. We also monitor softer metrics related to brand awareness. 

REQ consistently achieves our expected metrics from our sales funnel, including the expected placement and impressions goals each month with each story we pitch. REQ is an integrated part of our team, and we have a seamless relationship.

How did REQ perform from a project management standpoint?

REQ is very transparent and attentive. REQ’s senior team has been attentive to our account, and they’ve informed us from the beginning of our engagement which teammates would work on our account. There have been personnel changes, but REQ has informed us each time. 

We have weekly Zoom meetings, and REQ has remained consistent and attentive. They propose ideas throughout the week and don’t wait for our calls to do it. We use Slack for daily communication and email. We use Asana for project management. 

What did you find most impressive about them?

I’m most impressed by REQ’s team expertise and their ability to be consistent and attentive.

Are there any areas they could improve?

REQ could become more familiar with our products to help them look for different ways to pitch our services. REQ could also talk to our customers to understand our company’s pain points and update the story we’re trying to tell.  

Do you have any advice for potential customers?

I recommend making sure your strategy aligns with REQ’s strategy. I also recommend treating REQ as an extension of your team. The more you work closely with them, the more success you’ll get because REQ will propose great ideas to elevate your message.

BACKGROUND

Introduce your business and what you do there.

I’m a director at a cloud, cybersecurity, and digital transformation services provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

Our company has grown substantially over the past several years and through acquisition. We were at a point where we needed to raise awareness and increase the company's reputation. 

We rebranded in late 2021, launching a new narrative and product positioning. We needed to go out and start telling our brand story more strategically. One of the best ways to do that is through PR, so we brought REQ on board to help us share our story, position us as a thought leader in our industry, and help with general awareness and reputation management.

SOLUTION

What was the scope of their involvement?

REQ provides us with PR support. First, we gave them a lot of background information, including the brand book, style guide, and past content. They also had scheduled source calls with executives, technical leaders, and myself to get the team onboarded. We gave them our company messaging and branding and information about our product, industry space, and competitive analysis.

Their work includes media relations support, pitching, drafting bylines for press coverage, coordinating interviews, and coaching spokespeople. They also provide social media support; they draft content for our social media channels to help amplify earned media coverage. REQ also does general content writing for content marketing purposes. 

We work on a retainer, so they have a monthly allotted set of hours. They help us with strategy and report on the impacts of our PR efforts. Their reports include the amount of coverage and reach, our verticals, and how often our spokespeople are being used. 

What is the team composition?

We work with three people from REQ: Lisa (EVP of PR), Casey (Account Director of PR), and Samantha (Assistant Account Executive of PR). 

How did you come to work with REQ?

Our CMO had worked with them previously from a content perspective. She connected me with REQ’s PR arm, and we had a pitching process where we looked at them and a couple of other agencies. We decided to go with REQ, given their industry expertise and flexibility. 

What is the status of this engagement?

We started working together in December 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before this engagement, we didn’t have a PR program; we had no earned media coverage or thought leadership strategy. REQ has been able to secure a steady stream of 4–5 high-quality monthly placements, which is very good. 

Our internal stakeholders and clients have noticed that our company is more visible. We’ve gained brand recognition for what we’re about, our offer, and our thought leadership opposition. The REQ team has gotten us more in the public eye in a very meaningful way.

How did REQ perform from a project management standpoint?

They have solid project management. The team is very organized and responsive. REQ has the logistics of the account management down pat when it comes to weekly meetings, regular tracking, reporting, and monthly and quarterly plans. Overall, they operate very smoothly. 

As a cybersecurity company, most of our systems are fairly locked down, so we use a shared Excel file to track things for simplicity.

What did you find most impressive about them?

Because of REQ’s size, we get a lot of senior-level participation and involvement in our account, which we don’t typically see at larger agencies. We appreciate that Lisa is always available and very hands-on with the strategy. Their highly experienced roles balance the creativity and the energy of some of the more junior team members, which is a differentiator. 

Additionally, they work fast. Typically when ramping an agency, it takes 3–6 months to see results because the agency is learning, and teams tend to be a bit more junior. Meanwhile, it took REQ half that time to get up to speed with our business, brand, and what we were trying to accomplish together. The agility and flexibility of the team are outstanding. 

Are there any areas they could improve?

When it comes to earned media, they could improve the speed of creative ideas. They should continue pushing for how to creatively tell a story in a way relevant to mainstream media and our vertical audiences. This is the feedback I’d give any PR agency, though, because the media landscape is always rapidly changing, and things that are grabbing headlines happen quickly.

Do you have any advice for potential customers?

I advise you to have an internal resource with the time and bandwidth to partner with REQ. When you have an agency like them than can move fast and provide senior strategic direction, you need someone who can help coordinate. This resource should understand how PR works so that the team can spend less time educating and more time executing strategy. 

I would also suggest treating REQ as a partner; they’re there to help executive coaching. The team will provide advice and strategy on what’s trending in the market, so ensure you’re coming at it with an open mind. It would be best to focus on what’s relevant and interesting to readers and viewers, not what’s interesting to your product team. At the end of the day, PR isn’t advertising, and it’s always about the story.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for an IT management firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

While we had a corporate PR team, we also had several groups working underneath that umbrella. We were looking for a company to support our PR needs. 

SOLUTION

What was the scope of their involvement?

We’ve been working with REQ since 2011, and they do a little bit of everything for us. They handle sourcing calls, write articles from scratch, and develop a quarterly content calendar. They can work independently, but if they’re creating content outside their usual wheelhouse, they interview our internal teammates. 

Additionally, REQ makes a lot of article placements, press releases, and word submissions. They also do our placements in third-party publications and help us disseminate yearly cybersecurity surveys.

Recently, REQ has helped us expand into the state and local education market, but before that, their focus has been on the federal market.

What is the team composition?

We work with 4–6 teammates.

What is the status of this engagement?

We’ve been working together since 2011, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

REQ typically gets us about 80–100 placements per year, many of which are bylines. They’re wonderful to work with. They’re not just a vendor we get output from. Instead, they’re an extension of our team. 

In addition, REQ has become an expert in our business, and they always collaborate with our internal subject matter experts. We’ve recently paired two internal teammates to work with REQ, and I’m confident it’ll be easy for them. 

How did REQ perform from a project management standpoint?

REQ handles all our project management. If we talk about something, I don’t need to think about it again until it gets done. They are very knowledgeable about the public sector market and good at picking up the ball and running with it. They learn things quickly and are always available. We are using Google Docs and Asana to collaborate. 

What did you find most impressive about them?

REQ’s skill and knowledgeability are impressive. They also provide exceptional customer service. 

REQ has been a fantastic partner all these years — they’ve grown with us and our program. When we started, people in the federal space didn’t know who our company was. It’s very different now, largely due to the work REQ has helped us do over the years, building awareness about what we do and how we help our customers. 

Are there any areas they could improve?

I can’t think of anything. I love working with REQ. 

Do you have any advice for potential customers?

Do your homework, and help REQ do their homework. Have them understand your industry, business, and the people involved. REQ knows a lot about our marketing teammates and internal subject matter experts, which has made our partnership more valuable. 

BACKGROUND

Please describe your company and your position there.

I'm VP of marketing for a mid-size technology services and SaaS company that serves state, local and federal government agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REQ, and what were your goals?

We've been working with REQ for 5+ years. When our firm was acquired by a larger company in May of 2021, we asked REQ to expand our PR and thought leadership strategy to help us promote the acquisition and to help us generate more brand awareness for the larger firm.

SOLUTION

How did you select this vendor?

REQ has been a reliable partner for us for 5+ years, so I was confident that they would continue to be an asset for us as a larger company post-acquisition.

Describe the scope of their work in detail, including any steps and the final deliverables.

REQ helped us promote the acquisition, securing positive coverage in many important publications in our industry. They've also helped us create a steady stream of web content, bylined articles, interviews/thought leadership opportunities that have moved the needle on our brand awareness among our target audiences.

How many people from the vendor's team worked with you, and what were their positions?

I've work directly with their Executive Vice President and 2-3 Account Managers or Account Executives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've secured bylines in a number of important publications in our space and seen strong SEO and engagement performance from the content that REQ has helped us create.

Describe their project management style, including communication tools and timeliness.

We met weekly, and the team gave us a detailed report with deliverables, progress, roadblocks, etc. We also communicate via email and Slack throughout the week.

What did you find most impressive or unique about this company?

Strong writing, great media contacts, and willingness to be flexible based on our shifting priorities.

Are there any areas for improvement or something they could have done differently?

Nope!

BACKGROUND

Please describe your company and your position there.

Macro Solutions is a woman-owned information technology and management consulting firm that helps government organizations select, implement, modernize, integrate and maintain critical end-to-end business solutions. I am the Marketing and Communications Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REQ?

We are continually needing to develop a better web presence. We also needed a firm to help with content creation, blogs, capability briefs, whitepapers, website content, and graphics creation. Basically, all things digital marketing.

SOLUTION

How did you select this vendor?

REQ has been a consultant of our starting in 2015.

Describe the scope of their work in detail.

REQ runs a full-service marketing operation for us. We consult them on almost everything from editing, content creation, rebranding, graphics creation. They also help us with advertising and SEO/Web presence. We really lean on REQ for most everything marketing.

What was the team composition?

We have a few contacts at REQ but Katie is our main point of contact. There are a handful of other folks who work on various projects, depending on the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Anything and everything we have given them has been completed on time and better than expected! They have come in above the bar, every time.

How effective was the workflow between your team and theirs?

Effective! We have bi-weekly meetings with the team, as well as email updates throughout. Communication is impeccable and we have all become really close, co-workers.

What did you find most impressive about this company?

They are on point with our company, who we are, what we are trying to do, what we stand for, and what we need. They are a great partner!

Is there any area for improvement or anything that could have been done differently?

I miss having our own creative person. Before the pandemic, we were assigned our own graphic artist named Jenna. She was BRILLIANT! She totally understood everything we were looking for and knocked it out of the park every time. This is not to say the creative team now isn't good. I just prefer to have a working relationship with someone and it seems to take a bit longer for creative outcomes.

BACKGROUND

Please describe your company and your position there.

I am the vice president for digital media and PR for Carahsoft, an IT distributor that focuses on the public sector market. In 18 years, Carahsoft has become the fastest growing, most respected IT solutions provider in the nation. Our 2021 bookings crossed $10B and we now employ 2200 team members.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire REQ, and what were your goals?

Carahsoft works in an incredibly complex market, that involves supporting a robust and growing ecosystem of thousands of reseller partners, system integrators, IT solutions providers and a deep portfolio of contract vehicles. We hired REQ to help position and promote Carahsoft's brand and to be able to provide their expertise and services to our vendors as well.

SOLUTION

How did you select this vendor?

We have a long-standing relationship with one of their executives and REQ has a great reputation in the business-to-government market.

Describe the scope of their work in detail, including any steps and the final deliverables.

We've worked with REQ for 14 years, expanding the scope of their efforts year after year. In the past year alone, we worked with REQ on 100+ projects, supporting 24 vendor programs plus multiple projects for Carahsoft. The REQ team also runs our awards program and last year, we applied for 73 awards and won 60%.

How many people from the vendor's team worked with you, and what were their positions?

• Elizabeth, EVP
• Katie, EVP
• Pete, Editor
• Lily, Assistant Account Exec.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The number of projects grows every year, and each year we have more vendors that are interested in partnering with REQ on award programs, content creation, contributed articles, etc.

Describe their project management style, including communication tools and timeliness.

Pre-Covid, Katie and Lily actually had office hours biweekly at the Carahsoft Headquarters building. They provide detailed monthly tracking reports, and are available by phone as frequently as we need them.

What did you find most impressive or unique about this company?

The REQ team truly functions as an extension of Carahsoft's PR/communications team. I've been impressed with their commitment to high-quality work, their ability to understand and translate complex technology topics, their responsiveness, and especially their strong writing skills.

Are there any areas for improvement or something they could have done differently?

I keep trying to talk Katie into moving into our office, but I haven't quite gotten her there yet!

BACKGROUND

Introduce your business and what you do there.

I’m the marketing operations manager for Inova Health System, a healthcare system with five major hospitals and many outpatient studies. We serve the DMV area and have over 20,000 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

Our marketing team was about 30 people, so we really needed some help with our service line campaign to get our information out to the public.

SOLUTION

What was the scope of their involvement?

Initially, we partnered with REQ for one campaign, but we worked so well together that we started bringing them into others. For instance, we had a big cancer center opening and ongoing services — such as our new movers program so people new to the area can know about us — that we needed the public to know about.

To start each project, we provide a creative brief for the campaign. Also, they talk to the marketing managers leading the service line to understand more about the program so the creative is aligned with the needs. We have kickoff meetings, and then we have weekly check-ins.

In general, they focus on advertising and branding services. Most of the initiatives are for lead generation — we try to get patients into the door. Additionally, they do channel creation. If we run a radio ad, they develop the script; if we do digital advertising, they create the ad from the creative concept to the content and what it looks like. On the other hand, we have a media buyer, so they just develop what’s placed.

What is the team composition?

Katie (VP of Client Service) is our senior account manager; we mostly work with her. However, since we started to engage them in most of our campaigns, they brought in Megan (Account Executive) as a second account manager.

We’ve also worked with high-level leadership, such as Avelyn (EVP of Strategy & Development), and some designers and people on the creative team. In total, we’ve been in contact with 5–7 people.

How did you come to work with REQ?

A member of our team randomly began to search agencies in the area. We didn’t have contact with REQ before, but we looked at them online and saw that they met our needs and had good reviews, so we reached out to them. On the first project, we actually talked to three agencies, but we selected REQ.

We liked their personality, creative input, and content related to healthcare. It was important to be clear and concise so patients could understand it. We gave them creative briefs, and they listened to what we asked for. Also, they acted like we were part of the team, so it felt super comfortable to work with them.

How much have you invested with them?

We’ve probably spent between $50,000–$200,000.

What is the status of this engagement?

We started working with them in October 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have impression numbers for each campaign, but I don’t have them offhand. However, our executives and team members are super happy with the quality of the work, which is a big deal. Moreover, we haven’t stopped using them. We only anticipated working with REQ for one campaign, and now we have six campaigns running. 

How did REQ perform from a project management standpoint?

We love their project management — it’s one of the main reasons we like them. Not only do they hit timelines, but they actually remind us if we’re running behind internally. They help us stay in line and speak up like they’re part of the team on the weekly calls. At first, they were very respectful, but as we got to know each other, they began to make suggestions if something didn’t fit the campaign.

They’ve been willing to jump into our project management tool, which has been really helpful. We’ve never met in person due to COVID-19, so we’ve done all our meetings via Zoom. They show their face and are super engaging with us.

What did you find most impressive about them?

Their engagement at any level is outstanding. For example, we’re currently doing a nursing recruitment campaign, and Avelyn has made herself available. If they know we need a bit more face time from their team, they dedicate that time. Also, sometimes we have last-minute requests and same-day meetings, and they always make sure that at least one person can join the calls. Overall, they feel like they’re part of our team rather than just an agency we’re working with.

Are there any areas they could improve?

In the beginning, they were a little less vocal. We had a project where they had alternate views; they could’ve spoken up, and we could’ve saved some time. However, we needed to grow our relationship first. Other than that, we don’t have any issues. Working with them is great.

Do you have any advice for potential customers?

Making them part of the team is the best way to go. The more inclusive you can be with your agency, the better. That way, they can really get to know who you are internally so they can be a better partner.

BACKGROUND

Introduce your business and what you do there.

I’m the director of communications for Mattermost.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

We needed help with our public sector and government relations.

SOLUTION

What was the scope of their involvement?

They engaged us with a focused PR program to increase our visibility within both the federal government and public sector agencies. REQ has taken the lead on creating press releases, blog posts, and promotional videos. Their other specific products are customer case studies and award submissions.

What is the team composition?

Katie (Senior Vice President) is our main point of contact, and I also work with Samantha (Public Relations Assistant Account Executive).

How did you come to work with REQ?

They were referred to me before I started at Mattermost by a former co-worker.

How much have you invested with them?

We’ve spent around $100,000 so far.

What is the status of this engagement?

We’ve been working together since June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their writing is very powerful and has received high marks from our CEO and executive team. Their efforts have increased the number of earned media placements within government technology publications, and they’ve also helped scale our marketing and customer engagement activities across our government customer accounts.

Their writing contributions have helped boost our overall thought leadership as well. There isn’t a direct correlation there, but we make the case that by driving more PR placements and article coverage, they’ve increased our overall web and social media traffic across the board, but, specifically, in government employees.

How did REQ perform from a project management standpoint?

They’re excellent at project management, and especially setting strong agendas for meetings and scaling activities across multiple internal and external stakeholders. We communicated over Google Docs, Zoom, phone calls, and emails.

What did you find most impressive about them?

They have deep expertise working with government, technology, media, and publications, so they have a strong awareness of the means required to increase visibility across the government technology landscape.

Secondly, REQ has incredibly strong writing skills. They also have a team of writers that support the core folks that I work with; their writing is very persuasive and powerful.

Are there any areas they could improve?

They very much rise to the occasion in every session and do what we ask them to.

Do you have any advice for potential customers?

View them as a strategic partner and bring them into the fold as much as possible regarding planning meetings, customer conversations, and other strategy-oriented conversations.

BACKGROUND

Introduce your business and what you do there.

I am the regional manager responsible for all sales and marketing at Copare. We’re in the health and wellness industry —  we focus on creating customized programs that help people lose weight and gain lasting health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with REQ?

We wanted to do a better job differentiating ourselves from our competition and "telling our story" more effectively. We also wanted to elevate our brand, generate more brand awareness and ultimately grow our revenue.

SOLUTION

What was the scope of their involvement?

REQ started the engagement by doing a lot of competitive research. Their discovery process also included interviewing key stakeholders as well as conducting their own surveys. Based on the feedback they received, they were able to gain a better understanding of our business including our key differentiators. From there, they formulated and recommended a brand framework/strategy that included a name change.

Once the new framework was approved, REQ developed a brand-new website utilizing Word Press.  The new website was more streamlined and had a modern look and feel that better reflected the new brand. REQ also assisted with marketing campaigns including e-mail and social media campaigns.  They helped develop content in keeping with the new brand and brand guidelines and assisted with the new brand rollout.

What is the team composition?

We worked primarily with their senior brand strategist as well as their creative team and one of their VPs.  Their VP served as the primary liaison and project manager, keeping the overall engagement on track and coordinating all parties. We also worked with their web development team.

How did you come to work with REQ?

We researched and interviewed several agencies prior to deciding on REQ.

How much have you invested with them?

We spent between $175,000–$180,000.

What is the status of this engagement?

We started working with REQ in January 2021. The bulk of the project was finished in December 2021, but we were still utilizing their services until the end of March 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Whenever you roll out a new brand, it takes time to get traction. The overall feedback on the brand has been extremely positive. REQ was a pleasure to work with. They were professional, responsive, creative and did a good job adhering to the project timelines. Their design team and brand strategy team exceeded my expectations.

How did REQ perform from a project management standpoint?

Overall REQ did an excellent job managing this project.  With weekly status calls, emails and in-person meetings we were able to adhere to the project timelines.

What did you find most impressive about them?

Their creative/design team and their brand strategy work were top-notch.

Are there any areas they could improve?

We had a couple of communication issues. 

Do you have any advice for potential customers?

Ask a lot of questions, and make sure that you communicate with REQ. This ensures that everybody is on the same page.