Panem Agency

Please describe your company and your position there.

I am the CEO of Replast, a company that produces plastic products by injection molding, extrusion, and 3D printing. The main production facilities of Replast LLC are located in Lviv, Ukraine.

For what projects/services did your company hire Panem Agency, and what were your goals?

At some point, we realised that strengthening our online presence is an essential part of the growth that we wanted to see, so we turned to Panem for help. Our primary goal was to promote our website with the help of SEO. Also, we entrusted them with managing our Google Ads campaigns targeted at the audiences in Ukraine and Germany.

How did you select this vendor and what were the deciding factors?

We decided to partner with one of the digital marketing agencies located in Lviv. After thorough online research (including Clutch) and shortlisting agencies, we interviewed some of them. Once we had a talk with the CEO of Panem and some other guys from their team, we stopped our search as we realised they were the right fit for us. Their expertise and communication were exactly what we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first step we worked on together was drawing up a keyword strategy. We prioritized keywords, and the Panem experts suggested ways of how to rank better with the help of those keywords. The next steps included optimizing pages on our website and creating content for our blog. What we especially liked was that they discussed each step with us and made changes on our website only upon our approval.

At the same time, a team of PPC specialists developed a Google Ads strategy, including ad copies and campaigns settings, and presented it to us. After the campaigns were launched, their PPC specialists monitored and adjusted our Google Ads to achieve better results.

How many people from the vendor's team worked with you, and what were their positions?

We directly worked with two project managers and an SEO team lead.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a considerable increase in ad performance since our project started. Our key terms are ranking higher and we achieved an incredible 80% growth in website traffic.

Describe their project management style, including communication tools and timeliness.

We had regular meetings with the project managers and the SEO team lead to discuss the progress of our project. Also, the team was readily available via Telegram or email to answer any questions.

What did you find most impressive or unique about this company?

They work with companies from around the globe that belong to a variety of industries, which gives them a lot of industry knowledge and experience. What we find even more impressive is their communication, they definitely excel at it.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of. Our experience with them has been good and we don't have any complaints at all.

Please describe your company and your position there.

I am a Creative Director, in Bambuk Studio, the team of creative people who rely on ourselves, our teammates and our collective experience.

The important goal of the studio is to achieve unique design features that distinguish us as not assembly lines for standard products.

For what projects/services did your company hire Panem Agency, and what were your goals?

We had a website update request from one of our clients. Panem Agency conducted SEO analysis of the client's old site and their competitors and helped to improve the structure of the updated site according to SEO requirements.

Our goal was to deliver a well-structured, modernized, and creative website that is indexed by Google.

How did you select Panem Agency and what were the deciding factors?

Panem Agency was recommended by our previous clients. Main factor was the confidence in future result.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

As soon as we got the request for a website redesign, we turned to the Panem Agency for their help with the SEO part. When all conditions were agreed upon, they started to work on the semantic core for the client's site.

After that, in a while, we had joint 3 side negotiations via the client's communication tool on which Panem Agency pleasantly explained 'How SEO works and what result client can get'.

The next step of the Agency was to view and give directions of improvement for our recommended website structure. Later we have included them in our layout.

The great part of their work was to analyze the client's old site and their competitors to prepare a detailed report on contemporary and existing keywords and backlinks.

How many people from the vendor's team worked with you, and what were their positions?

We cooperated with the project manager and 2 SEO-specialists.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Having conducted a comparative analysis of the indicators for the site for April and December 2020, we can see a number of positive changes, including higher domain rating, an increase of backlinks, and a doubling of the site traffic.

Describe their project management style, including communication tools and timelines.

Panem Agency has always been ready, if necessary, to get in touch with us or with the client on joint calls.

What did you find most impressive or unique about this company?

They were always patient and willing to spend time on an accessible explanation about the elements of their work and SEO in general.

Are there any areas for improvement or something they could have done differently?

In a complex structure of cooperation, when there are more than two parties, it is important to take risks regarding deadlines or timely warn the manager who keeps in touch directly with the client about such a possibility.

The Agency should slightly improve this area. In general, we are satisfied with the collaboration and will be happy to contact them again.

Please describe your company and your position there.

I work as the marketing manager of Very Good Security (VGS), a leading data security and enablement company. I’m responsible for Demand Generation, Marketing Operations, SEO, and Paid Advertising.

For what projects/services did your company hire Panem Agency, and what were your goals?

Initially, we hired Panem Agency for SEO optimization – with the goal of winning the PCI Compliance market and getting on the first page of Google search results for the keyword “PCI compliance” keyword 33K monthly searches.

A few months later, we started leveraging Panem’s team for paid advertising on Google AdWords. The goal was to receive quality leads from the paid channel.

How did you select Panem Agency and what were the deciding factors?

We were working with many SEO & PPC contractors before the Panem Agency, but the results weren’t satisfying and we didn’t have enough expertise within the company to drive these channels ourselves. Panem was referred to us by one of our VGS employees.

After reviewing the first deliverables from Panem, I was confident in our choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We outsource all SEO and PPC efforts to the Panem team. They helped us create an SEO and PPC strategy as well as build out metrics and analytics to understand the performance of each channel.

On the SEO side, they support VGS in keywords research, SEO tech analysis, blog analysis and optimization, link building, and guest posting.

On the PPC side, Panem helps us conduct keyword research to understand what keywords are worth bidding for, launch campaigns on Google AdWords, optimize campaigns, and bring in leads that convert into paying customers.

How many people from the vendor's team worked with you, and what were their positions?

We’re in touch with the CTO of the company on a weekly basis (in the beginning of the project, we spoke to Pavlo more than to our own moms due to the scope of work). We have a dedicated project manager, SEO specialists, and Olesya -- a very hardworking and passionate PPC specialist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In less than a year, we were able to succeed in our goal to win the PCI compliance market – from not ranking for PCI compliance at all to moving up to the 14th position.

We moved our blog from subdomain to subfolder, per the SEO specialist’s recommendation, and saw a great improvement in the quality of traffic and lead conversions.

We are experimenting with our paid advertisements a lot. Olesya and the team are helping us move as fast as we want to while staying focused on the quality of leads we bring.

Describe their project management style, including communication tools and timelines.

The most important thing for us is the ability to be flexible, react to our inquiries in a timely manner, and execute. Panem’s project management style hits all these points.

We have weekly check-ins regarding the progress of our project in Google Hangouts, but the team is also very open to initiate a conversation if we need their help ASAP.

What did you find most impressive or unique about this company?

Undoubtedly, the Panem agency is more than just an agency. They are a part of our VGS team. They are all hard working, result oriented, and are ready to go above and beyond to help us hit our business goals.

Are there any areas for improvement or something they could have done differently?

VGS + Panem = Success

Introduce your business and what you do there.

I’m a marketing specialist at Inoxoft, an outsourced software development company. We have a team of 100 developers, and we create web and mobile applications. We’re continuing to grow and establish offices abroad, including New York, Philadelphia, Tel Aviv, and Oslo. Our headquarters are in Lviv, Ukraine.

What challenge were you trying to address with Panem Agency?

Our main goals were to generate more traffic to our website and to improve our Google ranking and Google Ads optimization. We needed expert assistance, so we went to Panem Agency.

What was the scope of their involvement?

Our goal was to expand to the global market, and Panem Agency helped us with our international promotions. Their services included keyword research and Google Ads support. They’re also helping us with content production. They have SEO and SEM experts and copywriters on their team.

What is the team composition?

We’ve worked mainly with one person from Panem, but they also have specialists in Google Ads, SEO, and copywriting, who helped create strategy for us. 

How did you come to work with Panem Agency?

We chose Panem Agency based on the positive feedback we heard about them, their affordable pricing, their considerable experience, and their efficient communication.

How much have you invested with them?

The cost so far is $60,000–$70,000.

What is the status of this engagement?

We started working with Panem in mid-2017, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Panem Agency managed to improve our Google search position and double our traffic within a couple of weeks. We’ve gotten more clients and leads thanks to them.

How did Panem Agency perform from a project management standpoint?

All their tasks have been completed on time. Panem has always given us detailed estimations, and our communication with them is pretty clear. They listen attentively to our suggestions and take them into consideration. We communicate through phone calls and platforms like Zoom and Skype. They track our progress and give us weekly and monthly reports.

What did you find most impressive about them?

We’re impressed with their experience, and that’s why we chose them. Plus, they offer clear communication, and they’re very open. Panem is results-oriented and flexible, and we feel completely satisfied with the results of our collaboration. They’ve managed to achieve the goals we set with them.

Are there any areas they could improve?

They’ve done an excellent job, and I can’t spot any areas where they need to improve.

Do you have any advice for future clients of theirs?

I’d definitely recommend Panem Agency. They’re experts in their field, and they’re open, flexible, and responsible.

Please describe your company and your position there.

I am the Marketing Team Manager at Waverley Software, a global full-cycle software engineering company with HQ in Silicon Valley and development centers in Ukraine, Vietnam, and Bolivia. Since 1992 we've been building dedicated development centers for companies in Robotics, Smart Home, Energy, Telecom, and other industries.

For what projects/services did your company hire Panem Agency?

Panem Agency provides SEO consulting services, including technical website audits, content optimization, and link building.

What were your goals for this project?

We wanted to improve our website's exposure for the relevant search queries and boost our lead generation potential in organic search.

How did you select this vendor?

We started working with Pavlo Lysyi and Panem Agency after interviewing several SEO consultants. In addition to the fact that they had experience working with technology firms and Western markets, they were also located in Lviv, which allowed for on-site visits to our Lviv office, where our Marketing Team is situated.

Describe the project in detail.

We started a little over two years ago, at the time we had a website with good (but not SEO-friendly enough) content describing our company background, services, and expertise. We had several in-person meetings at the beginning, where we discussed our goals for the SEO, the company specifics, expertise focus, and customer profiles. Pavlo and his team at Panem Agency helped us deeply analyze the structure of the website, improve its performance, speed, discoverability. On the content side, we came up with a strategy to fill in the gaps, fix the current mistakes, developed a vector in which to develop our website and Blog.

What was the team composition?

At first, we only worked with Pavlo Lysyi and a dedicated Keyword Researcher. Now, we also work with an SEO Team Lead, Linkbuilding Manager, and a Project Manager on their side.

Can you share any outcomes from the project that demonstrate progress or success?

Over the two years that we've worked together, we managed to optimize our website for search engines, fill our website with the relevant content, some of it ranking on the first pages of Google. We've improved our overall positions in organic search, significantly grew the number of organic users (and leads) on the website. We continue implementing new SEO strategies and seeing good results for our business.

How effective was the workflow between your team and theirs?

We managed to establish a process, where the workload was effectively divided between our team and theirs. They advise us on the technical side of things, keep us posted about changes in Google algorithms, help with the keyword research, and TF-IDF analysis. We fix all technical issues ourselves, come up with the content strategy, and create our own content, following their recommendations and guidance.

What did you find most impressive about this company?

They are very knowledgeable about everything that's going on in the world of organic traffic, keep an eye on the search tendencies, and help mitigate potential risks.

Are there any areas for improvement?

There's not much to improve, they are there for us when we need them. The team we work with are easy to communicate with, we also learn a lot from them about the SEO best practices in the process.

Please describe your company and your position there.

I am the marketing manager at VisEngine Digital Solutions. We are an international company established in 2009 with the headquarters in London and the main offices in United Arab Emirates, USA and Canada. We are famous for the combination of 3D visualization techniques and the latest IT solutions. I'm responsible for the strategic direction of our online marketing and advertising efforts.

For what projects/services did your company hire Panem Agency?

We've chosen Panem Agency as a partner for the promotion of our website. Besides SEO and keyword research they help us a lot with technical support, content writing and social media consulting.

What were your goals for this project?

We wanted to redesign our website, as well as show up in search results for the terms related to our new services. The overall goal was to increase the number of online referrals we were receiving and to bring new clients to our studio, especially for out new services.

How did you select this vendor?

We met their chairman at a conference where he was giving a lecture about SEO. His speech was extremely interesting and we decided to get acquainted with him. After weeks of tight communication we were sure that the company was result-oriented. Price and efficient communication were also important factors.

Describe the project in detail.

We started off with a series of online and offline meetings to familiarize them with our brand and goals online. They helped us revise and add to our target group of keywords. They implemented some other structural changes to the site to make it more SEO friendly. We made clearer the calls to action and worked on the website design so that it is simpler and more intuitive for the user. They also write monthly articles for link building for us.

What was the team composition?

We usually go through a project manager, but we are also in very good communication with the owner and other team members (Link Builders, SEO specialists, PPC specialists).

Can you share any outcomes from the project that demonstrate progress or success?

We had a very positive experience working with Panem Agency. They can act both as a part of the team and as a consulting associate. We were able to see the results within the promised timeframes and we are glad we've chosen them as a partner for the promotion of our website. Their services are not limited to SEO and keyword research. They also do technical support, content writing, and social media consulting. We especially liked that they were able to jump in with extra help when we were considering whether we should outsource some tasks or cover them in-house. Highly recommended.

How effective was the workflow between your team and theirs?

It's a pleasure working with this team. We have no problems with regular communication via email, Skype and phone. Additionally, if we need any consultation or updates, they are always ready to help.

What did you find most impressive about this company?

Panem Agency is a great team of experienced SEO experts who know their way around the latest and most effective strategies. Our business is very niche, that is why not so many people know a lot about this sphere. Despite this, Panem team took the time to get familiar with our industry and competitors and helped us to be noticed among others.

Are there any areas for improvement?

There is no limit to perfection and we should always strive for improvement.

Introduce your business and what you do there.

I’m the owner of Bezdor 4x4. We sell 4x4 parts.

What challenge were you trying to address with Panem Agency?

We hired them to perform SEO services for our website.

What was the scope of their involvement?

Panem Agency built our SEO strategy. They provided keyword research, page optimization, link building, and everything else related to the SEO of our website. They updated some of the content on our site and wrote the text for some of our pages. We have a PPC manager inside our company, so we only worked with Panem Agency on reviews and consultations for this part.

What is the team composition?

Viktor (SEO Team Lead, Panem Agency) was our main contact and the head of the team we worked with, which had at least four people. It included a project manager looking after the work, an SEO specialist, a link builder, and a text specialist. We also had meetings with Pavlo (CEO, Panem Agency).

How did you come to work with Panem Agency?

Our digital marketing manager found them.

How much have you invested with them?

We spent about $200,000 across the collaboration.

What is the status of this engagement?

The partnership started in June 2016 and took a pause in October 2019 as we redesign our website.

What evidence can you share that demonstrates the impact of the engagement?

Our revenue from sales grew by more than 150% for several channels. It grew by two or three times, and we’ve grown each year by about 100%. We’re very pleased with those numbers.

Their work was good quality. We’ve worked with multiple companies, and we have several websites. For now, Panem Agency is the best SEO company we’ve found.

How did Panem Agency perform from a project management standpoint?

We received weekly reports on their work and the status of our keyword positioning.

What did you find most impressive about them?

Compared to the results we’ve seen from larger companies, we’re very satisfied with Panem Agency’s work.

Are there any areas they could improve?

Sometimes when we ask for feedback, they don’t answer as quickly as I would like. I think they may need to hire more people.

Do you have any advice for future clients of theirs?

It’s a good company.

Introduce your business and what you do there.

I’m the business development manager at Otakoyi, a design and development company that offers mobile, web, and UI/UX solutions. We provide offshore teams, and we typically work with American and European customers.

What challenge were you trying to address with Panem Agency?

We’re business partners with Panem Agency, acting as both clients and providers to each other.

What was the scope of their involvement?

We refer our clients to Panem Agency for SEO. Customers come to us for search engine solutions for their websites, or other improvements related to SEO, such as developing a whole new website or solving issues.

Panem Agency is also responsible for our company’s SEO. During the first year of our partnership, Panem Agency worked on our site’s ranking in the Ukranian market. They helped us move our Ukrainian website to a new domain. They’ve been working on American and European markets for the past few years.

Panem Agency does some consulting on social media. They help us with technical issues and content strategy, such as advertisements. They either do the work themselves or consult us on how to do it with our own resources. The team recommends what technology stack we should use, what we can improve on, and more.  

What is the team composition?

My team has worked with 10–12 people from Panem Agency across our collaboration, including the CEO, content writers, and team members who research new markets and keywords.  

How did you come to work with Panem Agency?

We’ve known Panem Agency’s CEO since before our company existed. He’d previously worked on a project with our CTO, who described him as a professional in SEO.

How much have you invested with them?

The total investment so far—taking into account what they’ve delivered in the cases where we were working together for a client—would be $100,000–$150,000.

What is the status of this engagement?

Our company began operating in June 2011, but our official relationship with Panem Agency surrounding the brand Otakoyi started much earlier. The engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

It’s been a successful long-term partnership. They launched our first website fully SEO-ready and user-friendly. Our website had good content from the start. Around 80% of our customers are organic, which is part of Panem Agency’s work.

We’re among Google’s top three rankings for highly competitive keywords in the Ukranian market. After we moved our Ukrainian website to a new domain, it only took a few months for the new domain to attain the same positioning as the old one. Being on the first page is great, since SEO in this field is quite competitive, especially in Ukraine. We don’t have any results with the American and European markets yet, but it took us seven years to get to the first position in search results for the Ukrainian market.

How did Panem Agency perform from a project management standpoint?

I work directly with the staff of Panem Agency through chat. I tell them what I need, and they tell me what we have to do to achieve the result. My team works on branding and lead generation through the website.

What did you find most impressive about them?

We’ve had a truly successful experience. We value the CEO’s SEO experience and knowledge.

If someone’s looking for highly-experienced search engine optimizers or excellent copywriters who can find new ways to improve a website and its search results, Panem Agency is a good choice. They not only know SEO, but also how social media works, how to improve a website technically, and how to save money by advertising on alternative platforms like Clutch. We found Clutch because they recommended it to us.

Are there any areas they could improve?

No, they’re really great. They have strong technical expertise relating not only to SEO, but also UI/UX, mobile app development, and so on. If someone hopes to optimize their search results on Google or Bing, or wants to improve the user flow of a website or application, Panem Agency has experts in analytics and other fields.

Do you have any advice for future clients of theirs?

Panem Agency can work as an outsourcing company for the client, but they can also act as part of the team. They can deliver technical staff and act as the SEO team for a company or a product. This is how they work for us.

They not only execute tasks but also solve issues. They’ve found results for us and completed research without any required guidance from us. They’re a product-oriented team.

Please describe your company and your position there.

I am the CEO at KeenEthics. KeenEthics is a full-cycle software development partner with a keen and ethical approach to solving business challenges. Since 2015, we have been providing our customers with high-quality education software development services:

• web and mobile app development
• AI, machine learning, chatbots, and programmable voice
• UI/UX design
• business analytics
• CTO as a service
• support and tech consultancy

For what projects/services did your company hire Panem Agency?

KeenEthics had a website, which did not perform well in terms of traffic.

What were your goals for this project?

We hired Panem to improve the visibility of our website and to increase the quality and quantity of web traffic.

How did you select this vendor?

Panem is the best SEO agency in Lviv and one of the leaders in this industry in Ukraine overall. They have a long history of helping various companies from different business domains to advance their websites and to become more visible online.

Describe the project in detail.

Panem assisted KeenEthics with a lot of marketing activities going way beyond a typical SEO agency. They helped us build a proper SEO structure for our website and write all of the original content for it: https://keenethics.com.

They help track and analyze our website. They provide help with building backlinks to the site. They even find publications where we can submit our articles. Panem is truly a jack of all trades company.

What was the team composition?

The team comprises of SEO specialists and AdWords specialists.

Can you share any outcomes from the project that demonstrate progress or success?

The website traffic has increased significantly, and our web pages are listed in the top of Google search results, which brought us a lot of high-quality clients and partners.

How effective was the workflow between your team and theirs?

The workflow is consistent and steady. Not only we communicate via Google services, Skype, and Trello but also we have regular meetings face-to-face.

What did you find most impressive about this company?

Panem company is very active and well-experienced. Their ideas are supported by successful case studies and statistical data.

Are there any areas for improvement?

I cannot think of anything.

Please describe your company and your position there.

I am the CEO at a custom software development company. We specialize in creating web & mobile software solutions for fintech, education, healthcare, logistics, eCommerce, and retail.

For what projects/services did your company hire Panem Agency, and what were your goals?

Our primary goal was to boost our visibility on the web and get more traffic through SEO.

How did you select this vendor and what were the deciding factors?

I found Panem online, in a local business directory. I interviewed several local agencies, however, Panem’s past case studies clearly demonstrated that their expertise matched our needs, so I made a decision to hire them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with auditing our website to spot any technical issues that could hinder it from ranking high. As soon as our team got familiar with those issues, on our approval, they got down to fixing them. In parallel, they conducted content analysis and keyword research to develop the content strategy. The content strategy involved optimizing our existing content by adding relevant keywords and improving its structure and writing new SEO content for our pages, including the blog.

How many people from the vendor's team worked with you, and what were their positions?

A project manager and a team of three or four people.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, our traffic almost doubled after the first six months.

Describe their project management style, including communication tools and timeliness.

We had regular video calls in Google Meet to discuss the progress of the project. In addition, their project manager and SEO specialists were ready to answer any questions that arose in between the meetings.

What did you find most impressive or unique about this company?

We're impressed with their expertise in SEO and communication style.

Are there any areas for improvement or something they could have done differently?

No.