Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Given the fact that we’re only in the second year of our campaign with SociallyIn, I’m not comfortable with attributing dollar values or other metrics to their work. It will take us 3–4 years in order to really say what’s coming in. Rather than dollars and cents, SociallyIn has sent us profitable, well-rounded customers and allowed us to weed out the ones which wouldn’t be qualified.
Our traffic is double if not triple of what it was previously, and it’s a more consistent flow of traffic rather than just seasonal. We always see clients tapering off during really hot and really cold periods, but I would venture to say that, through our sales process, advertising, and campaigns, everything has been remaining steady, which has helped our company goals in the long term.
When we were ready to hire SociallyIn and were seeking advertising partners, we were in the process of opening a satellite office in Tupelo, Mississippi. We were looking to expand our company, and the most important thing was branding. Thanks to SociallyIn’s work, we have become the premier landscape company within The Golden Triangle, which is our regional area; we have also been chipping away at the Tupelo market, which is a tight-knit one. People know the name, even though they may not know all the services we offer. SociallyIn has hit the nail on the head in this regard.
How did SociallyIn perform from a project management standpoint?
We were assigned a dedicated project manager and were entered into Basecamp. I have been the main contact, along with our account manager. From a communication standpoint, everything has been clear. It’s easy to send SociallyIn photos and discuss our approach for social media and other channels.
We try to be proactive with SociallyIn and give them an outline of how our industry and landscape work throughout the year, with seasonal changes, so that they can be on top of what they need from a maintenance and construction standpoint, addressing what we need to offer at that time. From a project management perspective, I’ve never had an issue with timelines, nor have I seen a lack of follow-through.
Because of the nature of our workload, we receive monthly reporting through email for Facebook, Instagram, and any other advertising spectrum we’re engaging in. For any major changes relating to expense and direction, we have a phone call with SociallyIn’s team and have a brief 10–15-minute discussion. We also have quarterly office meetings, going over what we are seeing, where we want to be, and if SociallyIn is headed in the right direction.
What did you find most impressive about SociallyIn?
The team is very young — they have fresh minds and aren’t afraid to go out of the box. Looking at the advertising world, most people are like this, but for our location specifically, there is a lot of old thinking and a traditional way of doing things. I think that SociallyIn offers enough out-of-the-box ideas, which allows us to take different approaches compared to everyone else. We need to be different because this is how people hear about us and see us.
Are there any areas SociallyIn could improve?
They have had some growing pains but we went through the same thing in terms of expanding and defining roles and processes. More structure would be welcomed, but this comes with maturity. They’re finding out who needs to be put in the right role, and how things need to be followed up on. We haven’t had any bad experiences per se, but there is a need to know who needs to take control and when, and staying strict to timelines.