What was the scope of their involvement?
SociallyIn works on our Facebook, Twitter, LinkedIn, and Instagram accounts. They create content, graphics, and videos as well as augment our in-house articles and e-books. As far as creative direction goes, we have a collaborative partnership. Their team provides monthly content planning, and we provide feedback based on industry insight.
We initially pointed them in the right direction for our target audiences, and they’ve since created similar lookalike audiences based on what’s been performing well. They’ve also helped us target a specific audience of the type of attendees we want for our trade show. Their team pays attention to our trends and responds to our social media comments and inbox messages.
What is the team composition?
I work directly with Aubrey (Account Executive, SociallyIn) and a paid advertising analyst. They internally provide direction to their art and community management team.
How did you come to work with SociallyIn?
I found them through a Facebook ad and reached out because they were offering a free account review. After performing an audit of our accounts, they gave us feedback on what they could help us with.
We had also put out some RFPs, but didn’t feel that the other agencies could deliver what we were looking for. We wanted someone to provide flashy content, and other agencies seemed too focused on paid advertising.
How much have you invested with them?
We spent about $4,500 on onboarding, and now spend around $3,500 a month for their services.
What is the status of this engagement?
We started working together in March 2019 and have an ongoing partnership. We have plans to onboard them to a couple of our other trade shows. I don’t see an end date of our relationship with them.