Sociallyin

BACKGROUND

Please describe your company and position.

I am the Project Manager of National Park Service

Describe what your company does in a single sentence.

Parks and Rec

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Enhance public awareness of our locations and what we do.
• Grow digital audiences.
• Enhance two-way communication with the public.

SOLUTION

How did you find Sociallyin?

Online Search

Why did you select Sociallyin over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Sociallyin developed a digital strategy for us, including visual identity and market research, then created a year's worth of content for our social media platforms. They handled content creation, scheduling, reporting, analytics, and replying to ecomments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far we've seen INSANE growth accross all of our sites and platforms. Up to +3000% impressions, +3700% engagemnents, +1,400% audience growth at one of our sites! And we're just about halfway through our period of performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! Our project manager was fantastic, she was very timely, professional, always available ot meet our needs. Very efficient and respectful of our time.

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love SociallyIn's custom approach to work. From creating our digital strategy, to regular check-ins with company management, the way they approached editorial meetings and analytics reporting, and the ways they developed a custom visual identity for our campaign, Sociallyin shows they are dedicated to creating custom solutions to meet our needs. They worked very hard to meet our needs and we came away very happy.

Are there any areas for improvement or something Sociallyin could have done differently?

Not that I can think of, they were amazing to work with!

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Director of Talia di Napoli

Describe what your company does in a single sentence.

We're a frozen pizza brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Increase new customer acquisition
• increase brand awareness
• increase traffic to the site

SOLUTION

How did you find Sociallyin?

Vendor reached out

Why did you select Sociallyin over others?

• High ratings
• Impressive case studies

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked SociallyIn to run our Meta ads at the spend we came in with, but with higher ROAS and lower CPAs and then scale with higher spend, which we started to achieve in just a few months.We hit a snag when massive budget constraints from leadership derailed all progress (instead of scaling, we had to reduce spend by over 50%). 
However, we were actually able to get to the low CPA/higher ROAS with a spend close to the one we started working with SociallyIn, which was a wonderful way to end the partnership. We ended because we decided to dissolve the e-commerce part of our business, which was the main reason for running any ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When within our original monthly spend, we did see higher conversions from new customers than we had with any other agency, with increased ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was clear and consistent. SociallyIn was thrown through a lot of significant changes and did their best to roll with the punches.Some months did not yield successful metrics, but this was entirely attributed to the chaotic nature of the directives they were given. Even when we had to reduce spend significantly, they focused on very low CPAs so we could at least achieve one KPI.

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Initially we wanted to hire SociallyIn for organic social content management, and the clients they had helped in this regard had social media profiles that clearly showed where SociallyIn stepped in. The content and the engagement improved across all their clients' pages they shared with us and at the time, growing our socials organically was priority. 
The fact that paid social was thrown into it was an added bonus. (we've omitted comments on the organic content side because our budget changes soon removed this area from the scope with very little to report on)

Are there any areas for improvement or something Sociallyin could have done differently?

There was a small period of time where we had some difficulty aligning on deliverables SociallyIn was responsible for, which was resolved and both parties were happy with the resolution. It just took a bit longer than we deemed necessary to get to the resolution. Otherwise, that was really it. There are no other areas for improvement at all.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a digital marketing firm that specializes in lead generation with automation on LinkedIn.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sociallyin?

We were trying to find the correct culture fit with a business we could work with independently for white labeling.

SOLUTION

What was the scope of their involvement?

They really got us moving toward Google search and SEO when we got our website up and running. When we started with them, we set up one way and then switched it up six months in. They were adaptable to our situation.

What is the team composition?

We work with three people: two of the owners and one sales resource. These are the top people on their team.

How did you come to work with Sociallyin?

We found them via Google search. After talking to multiple companies, it was clear that Sociallyin was the right fit for us. We were trying to obtain open communication, constant availability, and fast responses to changes whenever we needed to deliver something that was different from what we expected.

How much have you invested with them?

We’ve spent around $50,000­–$100,000 with them.

What is the status of this engagement?

We’ve been working together since January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We wanted to get to the top of the search results, and Sociallyin brought that to fruition pretty quickly.

The thing we love most about them, however, is the automation software that they provide to use with LinkedIn. Once I receive a connection request, about 40–50% of people are either interested in connecting or actually connect. Other types of marketing (mail, PPC) provide a much lower rate of connection.

How did Sociallyin perform from a project management standpoint?

We didn’t have any formal project management, but we work together to figure out what direction to go in and how things should work. Everyone has been open with their communication and adaptable to any situation we find ourselves in. if we choose one path and it doesn’t work, we just move on to a different path.

What did you find most impressive about them?

Their communication is the biggest highlight. They’re always available and adaptable to everything. They’re a small to medium-sized business, but they do very well at always being available to us. We feel like we’re their number one customer. They always listen to what we need and adapt to it.

Are there any areas they could improve?

No, not that I can think of. We’ve had a great working relationship from the beginning.

BACKGROUND

Please describe your company and your position there.

I am a kind executive responsible for selling IT services into the manufacturing sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sociallyin?

MicroPulse struggled with utilizing old marketing techniques that were no longer working. Sociallyin provided LinkedIn marketing services that enabled us to reach many more prospects, as well as having the sales team work smarter.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected Sociallyin because I had an existing business relationship with Lorenzo Johnson. Lorenzo is very customer service oriented, is a do-er, and he works tirelessly for his customers. I like that.

Describe the project in detail and walk through their service package.

Sociallyin set up a marketing campaign to drip MicroPulse information through LinkedIn. This information detailed MicroPulse‘s capabilities, and enabled MicroPulse to substantially build up their number of LinkedIn contacts. The customer contact for this project was the CTO, and we eventually spoke to plant managers throughout North America.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the CTO, the CIO, and plant managers throughout North America.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just in the beginning stages of the project, and expect some financial results in the near future.

How effective was the workflow between your team and theirs?

The workflow for this project has been a challenge. We are able to get going on several projects quickly. Due to the nature of their manufacturing business, many schedule changes have had to occur.

What did you find most impressive or unique about this company?

This company has many plants in North America, and they have a Corporate goal of providing consistent IT and security throughout their company.

Are there any areas for improvement or something they could have done differently?

The project could’ve been improved by having biweekly scheduled meetings.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator at Fras-le. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sociallyin?

We hired Sociallyin to help us with our social media and graphics content. Our team was relying on our headquarters for graphic design, and we wanted to branch off, do something on our own, and find our own style. This was a challenge for us, but it was the route we were taking.

SOLUTION

What was the scope of their involvement?

Sociallyin helps us with our social media and image needs. We also do our advertisements through them. Occasionally, we ask them to create graphics for different publications where we post content. Our main priorities are Facebook and Instagram.

We sometimes use the graphics for our LinkedIn channel, but that’s controlled by our headquarters in Brazil. Moreover, the team has also come out and done some photoshoots with us. Later on, the photos are sent to the publications. We use such images pretty much for anything. 

Sociallyin also works on our overall content strategy. We’ve discussed with them what subjects we want to focus on, so they create different content for those every month. The team also helps us out with our content calendar. That way, we can see what strategy performs best so we can move forward with it.  

What is the team composition?

We work with 4–5 people from Sociallyin, including Aubrey (Account Manager). She manages everything for us. Two other team members help us with campaigns and ads. Keith (Founder & CEO) also occasionally helps us with our campaigns, while Claire (Executive Administrator) does the accounting and other tasks related to pricing. 

How did you come to work with Sociallyin?

We researched online and found 3–4 companies that we interviewed to see if their services would work for us. Our industry was old school, so I looked for a team that could help us with new ideas. It helped that Sociallyin was located in Alabama. While we did nearly everything virtually, their location was beneficial when we needed to do photoshoots and similar activities. 

How much have you invested with them?

We invest around $35,000–$40,000 annually. On top of that, we spend around $500 per month for ads. We also do certain ads on the side for different projects. 

What is the status of this engagement?

We started working with them in April 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our graphics and content on Facebook and Instagram have tremendously evolved and done better. We’ve received compliments from internal people in our headquarters. Moreover, I keep an Excel spreadsheet where I can see data on how much we’ve grown since the engagement started; I can track the impressions, engagement, and viewers of our posts, along with page likes and followers. 

How did Sociallyin perform from a project management standpoint?

Sociallyin’s project management is great. We have a platform where we share all of our ideas and anything that we come up with — they’re prompt and responsive. Moreover, using the platform is simple and easy; in fact, it’s easier than email because everything is there. We have threads dedicated to different projects and recaps. Simply put, everything is highly organized. 

To communicate, we use Basecamp and Zoom meetings. We have meetings every other week. Meanwhile, we use Sprout to coordinate and schedule our posts. This tool helps us approve anything that Sociallyin puts out there. 

What did you find most impressive about them?

In general, everything runs smoothly. Our teams get along well, and their communication skills are great. If I don’t understand something, we make sure to bring it up in a call to discuss it further. 

On top of that, Sociallyin has been organized; they schedule things ahead, which makes the projects a lot less stressful for me. I don't have to worry too much about what needs to be done or what needs to be posted on the day. Overall, their organization and communication skills are a huge factor in our success with them. 

Are there any areas they could improve?

No, there aren’t any.

Do you have any advice for potential customers?

Ask questions. If you need to change anything in what Sociallyin puts out there, ask them to change it. They’re responsive, so give them as much explanation as you can on what you want. That way, they’ll work toward your goals no matter how much time it takes to do it. 

BACKGROUND

Please describe your company and your position there.

Our company offers credit repair services. I'm the Social Media and Influencer Strategist managing Lex and CR.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sociallyin, and what were your goals?

We wanted to revamp our YouTube channels. Clean them up, rank for strong keywords and overall build out a presence that will stop the outside noise of those other YouTubers "rating" us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We loved the work they've done for other companies/businesses and they (Claire & Nisha) had an amazing personality!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

This was a bit before I took over, but I believe they did an audit for both brands and started coming up with content that would make us more appealing. It was all based on competitor analysis, SEO, etc. At this point, they present to us social ideas in a buffet format and we choose what makes sense.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with the creative director, production, SEO and I think that's it.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We found out the other day that our YouTube videos for CR pop up when you look up Creditrepair.com. So that's huge! I also believe that there have been increases in engagement as well.

How effective was the workflow between your team and theirs?

Since taking this side over, we have had monthly meetings and ongoing communication via Basecamp.

What did you find most impressive or unique about this company?

They have a lot more to offer than what we are asking them. It's always great to work with a company that isn't just one-sided and understands other dynamics!

Are there any areas for improvement or something they could have done differently?

I don't think so!

BACKGROUND

Please describe your company and your position there.

I work as a Marketing Manager for a paint remanufacturing company based in California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sociallyin, and what were your goals?

Digital marketing and social media content. The goal is to gain more social media presence and brand recognition.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and found a few candidates. We then asked for a proposal and made comparisons. Sociallyin's proposal had the most comprehensive presentation and offered us a program that we feel had a better value for money.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I initially provided the basic information about the company and the brand for them to come up with a proposal suited to our needs. And then we arranged a meeting with the Founder/Owner to better understand the story of our company and the goals we are aiming for.

How many resources from the vendor's team worked with you, and what were their positions?

We were provided with a great team that are assigned a specific task for the different needs that we have. We have an Accounts Manager, Ads Manager, and a design team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been consistently gaining likes and followers on our Social Media and established our Google Ads.

How effective was the workflow between your team and theirs?

The platforms Sociallyin provided us like Basecamp and Sprout Social are very effective in contributing to the efficiency of our communication. We also have bi-weekly meetings to go over progress or issues.

What did you find most impressive or unique about this company?

They are very hands-on and have exceptional communication skills. We are very happy with the quality of work there are doing for us.

Are there any areas for improvement or something they could have done differently?

None so far.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager at the solar company that serves in Inland Empire California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sociallyin, and what were your goals?

We are focusing on social media strategy to improve our brand and market share. Sociallyin is the best fit that has great strategy planning and implementation for our project.

SOLUTION

How did you select this vendor and what were the deciding factors?

We search online and have couple meeting to identify what is the best fit for our goal. With all the experiences that shows through the conversation. We decided move on with Sociallyin.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we share our company assets to make sure each party have the necessary information on Facebook, LinkedIn, and other social media platforms. Second, we start to identify the needs of our brand, such as new branding strategies and what we should improve on lead acquisition by using new tools such as Demand IQ and Sprouts.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with account manager and social media manager. There is also a well support graphic design team for our video projects and graphic needs.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaign start to gain 400% increase on impressions and audiences are getting to know who we are. The leads start to increase from original 15 qualified leads to 40.

How effective was the workflow between your team and theirs?

It helps us ease the workflow in the marketing department. We can focus on planning and implementation.

What did you find most impressive or unique about this company?

I appreciate their unique team culture and commitment to our success.

Are there any areas for improvement or something they could have done differently?

I think we should spend more time on the industry analysis.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a company that sells hangover prevention patches.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sociallyin?

We needed someone to curate, create and manage our social media platforms. we especially wanted someone to manage our growing community.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched and held meetings with different agencies and found this comp[anies price and scope competitive and their work to be of above-average quality.

Describe the project in detail and walk through the stages of the project.

Once we met with all the team members, socially in got to work creating our tone, voice and social media strategy.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with one account manager, there was a team behind her.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I believe our platform gained followers in our demographic and that the content improved the face of our business. the community management was great and something that was above and beyond my expectations.

How effective was the workflow between your team and theirs?

The workflow was good once we got it nailed down. Approval via sprout was convenient.

What did you find most impressive or unique about this company?

I was impressed by the quality of the account manager — she really put a lot of time and effort into our project.

Are there any areas for improvement or something they could have done differently?

I would have loved to speak more with the content creators and have more of a hands-on role with content creation and production. A content calendar to map out future and expected topics would have been great as well.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of a business services firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sociallyin?

We hired Sociallyin to manage our Linkedin ads from creative to the placement and ongoing oversight.

SOLUTION

How did you select this vendor and what were the deciding factors?

When I came onboard in my role, they had already been in talks with leadership in our company so I carried that through to hiring and onboarding Sociallyin.

Describe the project in detail and walk through the stages of the project.

I briefed them on the details of our business and waited for them to present their ideas for how to reach our audience on Linkedin. When I signed off on that strategy, I then waited for them to present creative I could sign off on. We didn't get to the point of activating our ads before we pivoted away from Sociallyin.

How many resources from the vendor's team worked with you, and what were their positions?

I interfaced with three people throughout the process. A partner, an advertising strategist, and a marketing manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately, we never go to the point of launching our ads.

How effective was the workflow between your team and theirs?

The process of pitching to us promised a timeframe of two weeks in order to prepare ads after briefing. Two months later, we had not been able to sign off on any ads because they did not listen to our feedback or follow their own strategy that I had signed off on.

Are there any areas for improvement or something they could have done differently?

It's hard to tell what went wrong. Maybe we should have been given more experienced people for our account? I would have said perhaps they just aren't experienced enough in our industry, but that doesn't explain the lengthy periods of waiting without communication or delivery. They are nice people and I'm sure they excel in marketing more mainstream products like CPG. We are B2B consultants serving the US government.