What evidence can you share that demonstrates the impact of the engagement?
Our site errors and duplications have gone down, which was one of the technical strategy suggestions they made. While we haven’t seen major results yet for our keyword work, they did give me some recommendations for updating our YouTube videos for getting rankings there. I implemented those and saw changes right away.
How did Obility perform from a project management standpoint?
They’ve been great in this regard. They provide monthly and quarterly progress reports and we have bi-weekly check-ins where we review what we’ve done, what’s still outstanding, and what we want to do in the future. I’m in communication with an account manager and an SEO manager. I can reach out to either of them at any time and they’re both in touch with me regularly.
What did you find most impressive about them?
Their communication and ability to create relationship are impressive. It’s not just a contract for them. They feel like an extension of your team, seeking to understand your business and keeping up with what is going on in your project. I never feel like I have to fill them in on what we’ve talked about previously, and they’re proactive in finding ways they can help outside of the general scope. I’m a marketing team of one, so I had to outsource some of this work. It doesn’t feel like outsourcing, it feels like they’re truly people that I can call colleagues.
Obility has also been extremely helpful and understanding in working within the limitations of our site. Whenever we’re not able to make a recommended change because our website can’t handle it, they’re good about pivoting, suggesting other options, and working to move us forward in some way instead of letting it be a failure.
Are there any areas they could improve?
The transition from their business development phase to the implementation phase was great, though I didn’t hear again from the business development guy after they started the work. I would have liked a check-in rather than a clean cutoff. I understand he had other things to do, and it’s not a problem, but rather the tiny thing I could nitpick at if I had to.
Do you have any advice for potential customers?
Do the research and look at the company. It’s worth looking at others to really know how much better Obility is. They were at the top of the line when I was doing my research.
They host a B2B marketing and sales conference every year, which I’ve attended and is really great. I highly recommend to anyone interested in their services to go to that and see the breadth of experience and knowledge that they have to offer.