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PositiveBrand

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Take the guesswork out of your marketing.

PositiveBrand is a research-driven brand and marketing consultancy based in Brooklyn, NY. We help B2B companies, consumer brands, nonprofits, and emerging businesses cut through the noise with sharper positioning, stronger messaging, integrated marketing strategy, and creative work designed to drive growth.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2004

Service Lines
Marketing Strategy
25%
Branding
20%
Digital Strategy
20%
Content Marketing
15%
Advertising
10%
Social Media Marketing
10%
Select Focus Area
Branding Focus
Brand strategy
35%
Brand messaging
30%
Corporate identity
20%
Product branding
10%
Naming
5%
Advertising Focus
Programmatic advertising
35%
Other advertising
25%
Print advertising
20%
Connected TV advertising
10%
Out of home advertising
10%
Content Marketing Focus
Copywriting
45%
Blog Writing Services
30%
eBook Writing
15%
Press Release Writing
10%
Digital and IT Strategy Consulting Focus
Digital Transformation
60%
Data Privacy Consulting
15%
IT Assessment
10%
IT Governance
5%
Mobility Strategy
5%
Virtual CIO Services
5%
Influencer Marketing Platforms
LinkedIn Influencer Marketing
50%
Instagram Influencer Marketing
40%
YouTube Influencer Marketing
10%
Influencer Marketing Services
Micro-Influencer Marketing
35%
Influencer Identification & Recruitment
30%
Influencer Management
20%
Influencer Campaign Reporting
15%
Social Media Focus
LinkedIn Advertising
40%
Reddit Advertising
25%
Facebook Advertising
15%
Instagram Advertising
10%
Influencer Marketing
5%
Twitter Advertising
5%
Industries
Information technology
30%
Business services
20%
Telecommunications
20%
Medical
15%
Manufacturing
10%
Consumer products & services
5%
Clients
Midmarket ($10M - $1B)
65%
Small Business (<$10M)
30%
Enterprise (>$1B)
5%

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Our Story

PositiveBrand is a strategic marketing partner for B2B companies that need clearer positioning, stronger demand generation, and a dedicated team to move the business forward. Led by experienced brand, creative, and growth strategists, we combine research, behavioral insight, platform expertise, and award-winning creative to help clients cut through the noise, build trust, and turn marketing into momentum.

What Sets Us Apart

B2B Focus, Human Insight

We specialize in helping B2B companies clarify their message, build trust, and generate momentum. Our work combines buyer research, behavioral science, and strategic positioning to help complex businesses connect with real people making real decisions.

A Dedicated Marketing Team

PositiveBrand gives clients the benefit of a full marketing department without the overhead. From strategy and creative to campaigns, content, SEO, SEM, and lead generation, we help keep marketing moving with focus, consistency, and accountability.

Strategy Meets Creative Firepower

Our team brings senior-level strategy and award-winning creative execution together. We do not just make marketing look better; we make it work harder by connecting brand strength, integrated strategy, and business growth.

Quick Facts

22 years in business

Team Breakdown

Brand Strategy (4)
Creative & Design (5)
Content & Communications (4)
Digital Marketing (5) +1 Teams

Tools and Technology

Microsoft Teams
Zoom
Google Meet
Monday.com
Google Drive
Google Docs
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
HubSpot
Adobe Creative Cloud
Google Workspace

Commonly Asked Questions

PositiveBrand follows appropriate data privacy and confidentiality practices for the type of marketing work we perform. We are not a healthcare, financial, or legal compliance provider, but when a client operates in a regulated category, we work within their requirements, brand standards, approval processes, and data-handling guidelines. We also support clients that need HIPAA-, PCI-, or other compliance-aware messaging by coordinating closely with their internal teams.

We work as a dedicated extension of the client’s marketing team. Engagements usually begin with discovery, research, and alignment on business goals. From there, we build a practical strategy, create the assets and campaigns needed to execute it, and maintain regular communication through meetings, shared workspaces, timelines, and clear next steps. Our goal is to bring senior-level thinking and steady execution without adding complexity.

We believe clients should always know what is happening, why it matters, and what comes next. We use regular check-ins, clear project updates, shared task tracking, and performance reporting tied to business goals. For campaign work, we focus on practical metrics such as visibility, traffic, lead quality, conversion activity, and next-step recommendations—not just vanity numbers.

Our onboarding process is designed to help clients feel organized, understood, and confident from the start. We typically begin with a discovery conversation to understand the client’s business, goals, audience, challenges, current marketing activity, and internal resources. From there, we review any existing brand, website, campaign, sales, or performance materials so we can quickly understand what is working, what is missing, and where the best opportunities may be. Next, we define priorities, responsibilities, timelines, communication preferences, and immediate next steps. Depending on the engagement, this may include a brand workshop, audience research, content review, campaign audit, website assessment, or planning session with key stakeholders. Our goal is to become useful quickly while building a strong strategic foundation. We work as an extension of the client’s team, so onboarding is not just administrative. It is the beginning of a collaborative process that helps us clarify the strategy, align the team, and move into execution with focus and momentum.

Our turnaround time depends on the scope, complexity, and approval process, but we are structured to move quickly once priorities are clear. For smaller projects such as ads, social content, email, landing page updates, or sales materials, initial concepts or drafts can often be delivered within a few business days. Larger projects such as brand strategy, website development, campaign launches, or full content programs typically require a more defined timeline, usually ranging from a few weeks to several months. At the start of every engagement, we establish a realistic schedule with key milestones, review points, and responsibilities. Because we work as a dedicated marketing partner, we can also support ongoing needs with a steady cadence of work, helping clients keep momentum without sacrificing strategy, quality, or consistency.

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