neuelane

BACKGROUND

Introduce your business and what you do there.

I’m the chef-owner of Doce Provisions, a Cuban chain restaurant with three locations in Miami.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with neuelane?

We needed to update our website since we were about to open two new locations. Additionally, we needed new branding for one of the restaurants.

SOLUTION

What was the scope of their involvement?

neuelane created our new location’s branding and designed and developed our website. When we contracted their services and agreed on a price, neuelane conducted three in-depth interviews and gave us a questionnaire to know our company. 

After this, neuelane created a production schedule where they outlined the branding ideas, inspirations, and examples. We specified the design style we were looking for. The new location is inspired by a little Cuban hummingbird specie. This was important for our branding, and we asked neuelane to incorporate it.

Moreover, neuelane updated our Squarespace website and developed a new one on WordPress. They didn’t change our main brand design; they just adjusted the color scheme to match our new location’s branding. neuelane integrated the necessary plug-ins and created new pages as needed. The site also features our digital menu, which I can update.

Our site now shows all three restaurant locations. neuelane also produced the photos and videos for the site. They managed the complete production and on-site shooting. The photos and videos showcase our locations, menu, and distinctive dishes being cooked. 

Although the project is completed, I contact neuelane when I need to update something on our site. For instance, we recently had an article published in The New York Times, and we asked neuelane to include it on our site. They also created the QR codes for our digital menu.

What is the team composition?

We worked with around 6–8 teammates from neuelane. The production crew consisted of three team members. We also worked with a creative specialist in charge of branding and a web developer.

How did you come to work with neuelane?

We met neuelane when they produced a book with the most famous recipes in Miami as part of a relief fund for restaurants during the COVID-19 pandemic. neuelane contacted us to include our croquette recipe, and all the book’s profits went to the participating restaurants. We contacted them later for this job.

How much have you invested with them?

We invested around $25,000 with neuelane.

What is the status of this engagement?

We worked with neuelane from August 2021–February 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website neuelane designed has helped with our business efficiency. They suggested I start using digital menus, which has been great for our restaurant because we no longer spend on printed menus. 

We’re delayed on our new location’s opening due to in-house issues. However, the branding neuelane created for our new location won a design award. 

How did neuelane perform from a project management standpoint?

neuelane stayed on budget and gave us more than we paid for. They were responsive through Zoom and email, and we used Dropbox to share files. 

What did you find most impressive about them?

I was most impressed with neuelane’s communication skills. They were great at follow-up and looked for me when I didn’t answer since I don’t use my phone often during work. 

neuelane kept a close relationship with us and has an excellent team with a great experience. 

Are there any areas they could improve?

I can’t think of anything for neuelane to improve. 

Do you have any advice for potential customers?

I recommend being open to neuelane’s suggestions. Don’t marry with an idea you saw elsewhere; listen to neuelane’s ideas because they’re knowledgeable and experts in their field.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and operating partner of a hospitality company that owns and operates a restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with neuelane?

We wanted to develop a branding strategy to rescue the clientele we lost due to the COVID-19 pandemic.

SOLUTION

What was the scope of their involvement?

Neuelane provided rebranding services for us, including logo positioning, color palette development, photography, video content creation, website design, and social strategies. We started by having initial calls to go through all of the pillars and the content we wanted to put out — they guided us on a strategy perspective, and we executed everything at the ground level.

What is the team composition?

We worked with Jonathan (Creative Director), Brandon (President), and Michael (CEO) throughout the process.

How did you come to work with neuelane?

They were referred to us seven years ago, and we’ve been working together on several projects ever since.

How much have you invested in them?

We spent $50,000–$60,000 with them.

What is the status of this engagement?

We worked together from April 2020–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us enhance our exposure and positioning through their work. They helped us deliver the message that people could receive a clean and safe product to their door. Overall, they went above and beyond the scope every time to help us, particularly when they knew what we were going through.

How did neuelane perform from a project management standpoint?

We used Google Sheets throughout the engagement as a project management tool.

What did you find most impressive about them?

I felt like they took the time to understand what we wanted to accomplish and tailored a solution to address our problems.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — it was a pleasurable experience working with them on this project.

BACKGROUND

Please describe your company and your position there.

I am the CEO + Founder of Loud Lacquer. We sell luxury nail lacquer through ecommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire neuelane?

We hired Neuelane to conceptualize, produce and shoot our Summer collection launch campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used an agency referral service who put forward 10 different companies. Neuelane went the extra mile to understand our vibe and what we wanted before presenting us with a potential campaign that nailed exactly what we were looking for. Plus they were such a joy to speak to in the process and we really vibed.

Describe the project in detail and walk through the stages of the project.

We wanted our Summer campaign to have subtle references to a swingers party that was meant to be fun and playful but not obvious or raunchy. They showed us visual concepts and title treatements as well as a reference video. We went back and forth on the copy and concepts before they went forward with finding talent and a location, which again, we went over together.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of 3 from Neuelane and they hired all crew and models. We had a robust glam team (beauty shoot) as well as about 6 people on the production crew.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project turned out fabulous and we had so many "shares" and comments on social media mentioning just how amazing the campaign was. The ads we ran with the content had very high engagement as well and we were able to get a LOT of content from photos to videos to gifs and stories etc.

How effective was the workflow between your team and theirs?

They were always on top of the process, making sure we were happy every step of the way.

What did you find most impressive or unique about this company?

They felt like they had been a part of our team for years. So friendly and collaborative but also really helped take our ideas and make them better and more effective.

Are there any areas for improvement or something they could have done differently?

Nope, they were honestly so fantastic.

BACKGROUND

Please describe your company and your position there.

PINCHO aka Pincho Factory is an award winning burger + kebab fast casual based out of Miami FL. I am the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire neuelane?

We hired Neuelane as our agency of record to handle all marketing, design, social and advertising needs for our brand.

What were your goals for this project?

To increase brand awareness, brand affinity, loyalty and most importantly to raise sales.

SOLUTION

How did you select neuelane?

Michael C. was an integral part of the PINCHO brand since its inception. We have worked with him for years prior to him starting Neuelane.

Describe the scope of their work in detail.

We would meet with neuelane weekly to discuss our marketing calendar and come up with campaigns. neuelane was in charge of creating content for our social media channels along with community management.

What was the team composition?

I would work closely with Michael and Brandon. Sometimes I would meet with Jonathan and Maite who are also part of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Once neuelane learned out style and creative direction, they became very good at creating content for us that aligned with our brand guidelines. We have created award winning campaigns together that resulted in lift in sales.

How effective was the workflow between your team and theirs?

Their team was super attentive to our brand and very involved. They were great to work with.

What did you find most impressive about this company?

Once they brought on Jonathan as their creative director, their work became noticeably much better and refined. They really have a good eye for design and branding.

Are there any areas for improvement?

Yes there is always areas for improvement. In their case, neuelane can be slightly better at digital marketing. They are very good at advertising and branding.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of a commercial real estate firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with neuelane?

We needed marketing collateral for one of our top tier buildings.

SOLUTION

What was the scope of their involvement?

The neuelane team created a brochure as well as an email blast to go along with it. We provided them with photos of the building as well as our original copy, and they edited and designed it. There was also a logo design component.

What is the team composition?

We worked with about three people, including a copywriter.

How did you come to work with neuelane?

They were sourced by someone else in the company.

How much have you invested with them?

The total cost was under $10,000.

What is the status of this engagement?

We worked together from May–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

This was one of several projects we’ve had.

How did neuelane perform from a project management standpoint?

We just used email to stay in touch.

What did you find most impressive about them?

The logo design was well done.

Are there any areas they could improve?

The copywriting could’ve been a little better. We did a lot of rewrites.

BACKGROUND

Please describe your company and your position there.

Brand and Marketing Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire neuelane?

Neuelane is our social media agency. They handle all aspects of the social media accounts including community management, calendar creation, posting, paid campaigns, content creation.

What were your goals for this project?

An increased social media presence with an elevated look and paid campaigns that generated leads

SOLUTION

How did you select neuelane?

We were referred to them by another industry professional and upon interviewing them, immediately were impressed by their proposed ideas and their new take on strategy.

Describe the scope of their work in detail.

Neuelane handled all aspects related to the social media account for the project. They deal with organic and paid posts. They'd also assist with new content creation and specialized campaigns based on the stage/needs of the project.

What was the team composition?

We worked regularly with 3 individuals on the team (Digital marketing manager, director of strategy, and director of production). When a new campaign was being planned we would also work with the creative director and director of photography.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Neuelane we saw a huge decrease in bounce rate for web traffic as well as a significant increase in quality of traffic stemming form social media. Our posts and ads received higher engagement and link clicks.

How effective was the workflow between your team and theirs?

The post/calendar approval system Neuelane uses is simple and efficient. The team was always available for catch-ups and to brainstorm new ideas and campaigns.

What did you find most impressive about this company?

They are a small team but a well rounded one, with team members who all have different strengths and abilities.

Are there any areas for improvement?

.

BACKGROUND

Please describe your company and your position there.

We are The Spot Classic Barbershop, a chain of high-end barbershops located in Miami. We currently have 18 corporate locations across South Florida. My name is Mike Risco I am COO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire neuelane?

We hired Neuelane to do our digital marketing and various campaigns. They handled IG and Facebook as well as other campaigns we did through email and other websites. They did our graphics and assisted with the website development.

What were your goals for this project?

Our goals were to expand the knowledge of The Spot brand as well as get more customers into our locations. Barbershop are tricky to get new clients because people are loyal to their barbers. Increase in sales and clients was the main focus.

SOLUTION

How did you select neuelane?

We researched and vetted several local companies and felt we connected with Neuelane the most. We are a local Miami team and so were they so we understood the different areas of South Florida and how we needed to market each. Also they worked with another company we are close with Pincho, who highly recommended Neuelane.

Describe the scope of their work in detail.

Neuelane handled all things digital marketing and strategies. They took the photos and videos we posted on IG and FB as well as provide the captions and strategized how to promote the posts and how to best spend our marketing dollars.

They also came up with campaigns and promotions for various holidays and special events. Neuelane came up with the quarterly gameplans and set goals for us to strive for as a company.

What was the team composition?

Their team was solid. They had all the strengths you look for in a creative team and were very easy to work with and collaborate with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Well to start we got about 6,000 new followers that were all local and potential customers. We did see that the special promotions they came up with and did marketing for had very good turn outs and ROI.

How effective was the workflow between your team and theirs?

Extremely smooth workflow between the two companies. Neuelane was great at communicating with our staff if there was a photoshoot or video shoot happening and the shops. They were also key in setting up phone calls and meetings with our team to game plan for the upcoming promotions.

What did you find most impressive about this company?

Neuelane was extremely organized and professional when it came to presentations of new campaigns and also when showing us the monthly goals and results. We found the reports very helpful because it showed us what was working and what wasn't.

Are there any areas for improvement?

I can honestly say I can't think of any areas that need improvement. Neuelane was always on point.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Bay Eight Recording Studios.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with neuelane?

I hired them to do website work and branding.

SOLUTION

What was the scope of their involvement?

Neuelane built our website from scratch. It’s a platform that displays our recording studios, and the colors focus on the Miami theme. After they completed the website, we focused on branding.

They created a logo and a catchphrase, and they helped us figure out how to describe the studio more cohesively. The team also assisted us with keywords.

What is the team composition?

I interacted with Brandon (Co-Founder & COO) directly, who served as our project manager, but there were two other teammates involved.

How did you come to work with neuelane?

I knew Brandon beforehand. When he started the company, I was one of the first clients they took on.

How much have you invested with them?

We spent $15,000 on the website, and the branding was $7,000–$10,000.

What is the status of this engagement?

We began working on the website in February 2016, and it launched about three months later. We finished working with them a few months after that.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re quite popular right now, and their work really helped us highlight what we have that the other studios in Miami don’t have, which makes us stand out. neuelane did a great job.

How did neuelane perform from a project management standpoint?

I was able to call Brandon directly and quickly. We communicate via text. He was very involved, which was good. I worked with other people in the past who didn’t treat me that way. They were awesome with deadlines.

Brandon gave me a PowerPoint of what they wanted to do and the timeline for each section. I was able to scroll through each card and see what was going to be done. This helped me know what information I needed to provide. The process was well-organized and structured.

What did you find most impressive about them?

They were small enough to give me attention. Brandon also understood the music scene and what I wanted. Other companies wanted to market us like we were selling a vacuum.

Are there any areas they could improve?

No, I have no complaints. I was very satisfied with everything.

Do you have any advice for potential customers?

Work with them because they were amazing. Make sure you know what you want. neuelane provided me a great foundation, so once I saw the presentation, I knew what I needed to do. However, if I had come in with more information, they could’ve taken me from point A to point B a lot quicker.

I was overwhelmed with the process and let them take control of the wheel, which is fine because they killed it. Anyone that wants to work with them should go in with a clear idea of what they want and provide neuelane with as much information as they can so that they can get a better end result. 

BACKGROUND

Please describe your company and your position there.

We are custom packaging design and manufacturing firm focused on the cannabis, wine and spirits, health and beauty, and pharmaceutical industries. My position is Chief Growth Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire neuelane, and what were your goals?

We hired Neuelane to film and produce our company video.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted about 7 vendors and neuelanes great quality and fair price were the best combination we found.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery call and a location scouting session. We worked through the script and then they came to film. We made a total of 3 videos with neuelane so there was multiple rounds of revisions and edits. Then we received our videos.

Who did you work with and what was the feedback process like?

I worked with Brandon and his team. They were very knowledgable and creative while also being very open to feedback and flexible with our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our entire team loves the quality of the videos, our customers have said they found it to be informative and they watched it till the end.

Describe their project management style, including communication tools and timeliness.

Comprehensive, meticulous, responsive, and open.

What did you find most impressive or unique about this company?

For being a lean and mean smaller organization, we received a quality video I would expect from a major production company.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am a managing partner at Tax Team Financial, a financial services company in Miami.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire neuelane, and what were your goals?

We wanted to rebrand the company and solidify our position as the number 1 tax and financial services firm in Miami. We also wanted a campaign to make a big splash with

SOLUTION

How did you select this vendor?

We had 4 interviews and decided on Neuelane because they understood our brand the most and we could identify our brand voice within their vision for our brand

Describe the scope of their work in detail, including any steps and the final deliverables.

Full brand positioning and analysis, presented new branding and graphic designs, then introduced a full blown campaign for tax season.

How many people from the vendor's team worked with you, and what were their positions?

5, from creatives and copywriters to designers, partners and media staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We successfully became the most iconic brand in taxes in Miami, our campaign is still being used as an example of a great project through and through. We’re very happy.

Describe their project management style, including communication tools and timeliness.

Weekly calls and attention to detail, very efficient technologically and great time management.

What did you find most impressive or unique about this company?

Their ability to understand our brand and deliver the right message to our niche market.

Are there any areas for improvement or something they could have done differently?

No.