Curata

Content Curation & Content Marketing Platform

Made for: 
Curating large volumes of content and managing marketing team workflow
Not for: 
Complex content performance analytics

Pricing

 
Free trial
 
$499 - $999/mo.
 
Monthly subscription
Annual subscription
  • Basic Plan - $499/month
  • Professional Plan - $667/month
  • Enterprise Plan - $999/month

Product Demo

Focus

Customer focus

Industry focus

Features

Content creation

Find the most relevant content delivered to you automatically, all in one place

  • Hundreds of thousands of sources
  • Learns and dynamically adapts to your content preferences
  • Enables crowdsourcing from across your organization

Content curation

Keep your content engine humming efficiently, in minutes, not hours

  • Easily organize, annotate and create content to engage and inspire yourself and your audience
  • Self-learning recommendation engine suggests content and prioritizes by relevancy
  • Intelligently pre-populates the curated post

Promotion & distribution

Publish and promote to all of your channels with one click

  • Seamlessly integrate with CMS, Social Curation, email and marketing automation
  • Automatically post content even when you're not around
  • Define customized schedules, templates and publishing rules

Content analytics & tracking

Analyze marketing and sales pipeline impact

  • Track leads and opportunities generated and influenced for any type of content
  • Inform your decision making on what content to create and who to hire
  • Drill down on specific content to understand what worked, what didn't and why

Content platform administration

  • CMS Integration (WordPress, Joomla, Drupal and more)
  • Eloqua Integration
  • Marketo Integration
  • HubSpot Integration
  • MailChimp Integration

Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS. Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass

Reviews of Curata

Content Curation & Storage

 
Survey Response
Overall rating: 

4.0

Features: 

Average: 4 (1 vote)

Ease of use: 

Average: 4.5 (1 vote)

Support: 

Average: 3.5 (1 vote)

Willing to refer: 

Average: 4 (1 vote)

About the Customer
Manager, Administration
 
$51 - $250/mo. spend
 
Education
 
1001-5000 Employees
 
Tempe, Arizona

"It's performs well, although sometimes it doesn’t deliver the results it promises."

Recommendations:

I would recommend providing more tangible mechanisms to see that the software is working as it should to help share and deliver messaging.

Experience:

It was chosen by the organization before I arrived so I've just grown used to using it. We primarily use it for content curation and storage. We also use it to get connections on social media and search engines. It's performs well, although sometimes it doesn’t deliver the results it promises.

Pros:

It was very easy for me to figure out how to use.

Cons:

I'm not always sure it is providing the best results.

Overall rating: 
4

Streamlined Content Creator

 
Survey Response
Overall rating: 

4.0

Features: 

Average: 4 (1 vote)

Ease of use: 

Average: 4 (1 vote)

Support: 

Average: 3.5 (1 vote)

Willing to refer: 

Average: 3.5 (1 vote)

About the Customer
Manager, Marketing
 
$251 - $1000/mo. spend
 
Media
 
1001-5000 Employees
 
Independence, Ohio

"It has done well to streamline our company's content creation and distribution."

Recommendations:

It is good for streamlining and analyzing your marketing and sales efforts.

Experience:

We don’t feel that this platform has a large enough reach for us to distribute our content or be seen by as many people we would like. We currently use it for content marketing scales, publishing and promoting content. It has done well to streamline our company's content creation and distribution.

Pros:

I like that it makes everything streamlined and most of our work can be done in one place.

Cons:

I think it could have a greater reach.

Overall rating: 
4

Analyze, Streamline and Build Features

 
Survey Response
Overall rating: 

5.0

Features: 

Average: 5 (1 vote)

Ease of use: 

Average: 5 (1 vote)

Support: 

Average: 4.5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

About the Customer
Executive, Administration
 
$251 - $1000/mo. spend
 
Business Services
 
501-1000 Employees
 
Wichita, Kansas

"It has helped us a great deal with marketing and sales."

Recommendations:

I'd suggest they look into Curata for their marketing needs.

Experience:

Curata offered the best solutions for my company mission and goals so we decided to go with them. It is successful in helping grow leads and revenue. It's datadriven which is what we were looking for. We use its analyze, streamline, and build features. It has helped us a great deal with marketing and sales. We are very happy with the results we have seen.

Pros:

It's simply to use yet effective and well organized.

Cons:

I really do not see any negatives with Curata.

Overall rating: 
5

Good & Well-Targeted Content

 
Survey Response
Overall rating: 

4.5

Features: 

Average: 4.5 (1 vote)

Ease of use: 

Average: 4.5 (1 vote)

Support: 

Average: 5 (1 vote)

Willing to refer: 

Average: 4.5 (1 vote)

About the Customer
Manager, Marketing
 
$251 - $1000/mo. spend
 
Information Technology
 
1001-5000 Employees
 
Aliso Viejo, California

"It has improved the quality of our content."

Recommendations:

If they are looking for more social sharing content, maybe look somewhere else, otherwise, it is a very good tool.

Experience:

We chose this platform because we needed better quality content. We used the platform to find new content, improve our content flow, and integrate our social media. It has improved the quality of our content.

Pros:

It has a lot of good content which is targeted well. It provides good customer service and search capabilities.

Cons:

The metrics are limited and basic sometimes.

Overall rating: 
4.5

Streamlined Platform

 
Survey Response
Overall rating: 

3.5

Features: 

Average: 3.5 (1 vote)

Ease of use: 

Average: 5 (1 vote)

Support: 

Average: 4 (1 vote)

Willing to refer: 

Average: 3 (1 vote)

About the Customer
Executive, IT
 
$51 - $250/mo. spend
 
Gaming
 
201-500 Employees
 
Cypress, Texas

"It performs pretty well."

Recommendations:

I like the platform.

Experience:

I chose Curata because I feel that it is especially good in that it's streamlined and efficient in a way that even those who are not technicallyskilled can use it effectively. I don’t use many of their features. It performs pretty well.

Pros:

It is streamlined.

Cons:

It is tedious.

Overall rating: 
3.5

Content Creation for Forum Posts

 
Survey Response
Overall rating: 

5.0

Features: 

Average: 5 (1 vote)

Ease of use: 

Average: 4.5 (1 vote)

Support: 

Average: 4.5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

About the Customer
Executive, IT
 
$0 - $50/mo. spend
 
Non-Profit
 
201-500 Employees
 
La Follette, Tennessee

“Curata has done a great job for my organization, because it helps my organization perform its very best.”

Recommendations:

I recommend them, because Curata is a program that does it all.

Experience:

My reason for selecting Curata is because they offer something important to a person in the workforce. I use features like forum posts. Curata has done a great job for my organization, because it helps my organization perform its very best.

Pros:

What I like most about Curata is that it provides me with the ability to make my job a lot better.

Cons:

I do not dislike Curata whatsoever.

Overall rating: 
5

An Easy Way To Keep Up With Marketing Campaigns

 
Survey Response
Overall rating: 

5.0

Features: 

Average: 5 (1 vote)

Ease of use: 

Average: 5 (1 vote)

Support: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

About the Customer
Senior Manager, Marketing
 
Manufacturing
 
501-1000 employees
 
Charleston, SC

"It is much easier to keep up with various marketing avenues now that we use Curata!"

Experience:

My company is actually the one that selected this solution, and it was done before I started working there. We use all features available. It is much easier to keep up with various marketing avenues now that we use Curata!

Pros:

It is extremely user-friendly.

Cons:

I honestly have not had any issues with this product.

Overall rating: 
5

Innovative and Lucrative Content Marketing

 
Survey Response
Overall rating: 

5.0

Features: 

Average: 3.5 (1 vote)

Ease of use: 

Average: 4.5 (1 vote)

Support: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

About the Customer
Senior Manager, Marketing
 
Health care and life sciences
 
501-1000 employees
 
Hartford , CT

"I've had a very positive experience with Curata. It is user-friendly, innovative, and they have great customer support."

Experience:

I've had a very positive experience with Curata. It is user-friendly, innovative, and they have great customer support. I use their tools to try and improve our company's revenue. I like using the b2b model to help me out and find new business leads and make new contacts. I use their software tools to help broadcast our business and generate more revenue.

Pros:

I love that it's consumer friendly. It's affordable and effective.

Cons:

I wish they had free trials for companies to test out. I know others that could benefit from it, but it's expensive if you’re unsure of it.

Overall rating: 
5

Easy To Use and Extrapolate Data

 
Survey Response
Overall rating: 

4.5

Features: 

Average: 4 (1 vote)

Ease of use: 

Average: 4.5 (1 vote)

Support: 

Average: 4.5 (1 vote)

Willing to refer: 

Average: 4.5 (1 vote)

About the Customer
Associate, Marketing
 
Education
 
501-1000 employees
 
Syracuse, NY

"We track leads with it to determine where we can best position ourselves. We are experiencing an uptick in our placement in the media that we had not had previously."

Experience:

It was recommended to us from others in our line of work who have used it before. We needed to generate more leads, and Curata seems to be helping with that. We track leads with it to determine where we can best position ourselves. We are experiencing an uptick in our placement in the media that we had not had previously.

Pros:

It's easy to use and to extrapolate the data.

Cons:

So far, we have had no complaints while using Curata.

Overall rating: 
4.5

Delivery for IT Firm

 
Survey Response
Overall rating: 

3.0

Features: 

Average: 3 (1 vote)

Ease of use: 

Average: 3.5 (1 vote)

Support: 

Average: 3.5 (1 vote)

Willing to refer: 

Average: 3.5 (1 vote)

About the Customer
Director, IT
 
$51 - $250/mo. spend
 
Information Technology
 
1001-5000 Employees
 
Los Angeles, California

"The platform is highly efficient."

Recommendations:

So far everything has been good.

Experience:

We chose this platform because it provides both good services and promotions. We use its delivery feature. The platform is highly efficient.

Pros:

Its efficiency and different functions.

Cons:

None.

Overall rating: 
3

Screen shots and videos

Curata Content Marketing Experts: Role of Curation

Content marketing experts answer the question: What is the role of content curation in content marketing?