Disruptive Advertising

BACKGROUND

Introduce your business and what you do there.

We hold trainings for adults on how to teach yoga to children. Additionally, we have summer camps and merchandise, and more. I’m the director of marketing. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We ran out of marketing bandwidth internally. In particular, we didn’t have someone who was an expert in Google Ads, despite our monthly spending. We were hoping to outsource those services.

SOLUTION

What was the scope of their involvement?

We outsourced our PPC work to them, giving them access to our Google Ads account. They ran an audit and returned to us with a scope of work based around boosting visibility and training sales. 

However, the COVID-19 pandemic forced lockdowns before they were able to launch a campaign. They’ve worked flexibly with us to accommodate our shift in business, promoting our online products.  

What is the team composition?

We kicked off the sales process with Dawson (PPC Strategist), who answered preliminary questions about the engagement from my CEO and me. Once we got up and running, we started working most closely with Summer (Marketing Analyst).

How did you come to work with Disruptive Advertising?

I did a Google search for top Google Ads managers for small businesses. Their site popped up, which was impressive for a competitive search query. I vetted three other potential agencies as well as a freelancer. 

Their team stood out with their willingness to leverage their creative team at no additional cost for the campaign. Creative can be expensive, but they recognize that campaigns won’t be successful without compelling creative. Their creative offerings is definitely a considerable strength of theirs.  

How much have you invested with them?

We have a rolling Google Ads management contract with them. To date, we’ve spent about $10,500 on their fees.  

What is the status of this engagement?

We’ve been working with them since March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure success through cost per conversion and ROI. Our ROI has always been above 100% with them, even during the very difficult time of transitioning our business model at the start of the pandemic. They’ve been attentive in making sure conversion tracking is accurate and effective.  

How did Disruptive Advertising perform from a project management standpoint?

We appreciate their flexibility in not holding us to the originally-proposed scope when the pandemic affected our business objectives. That helped us be successful. I imagine that we’ll adjust the scope of work again when the pandemic ends. They’ve gone above and beyond with additional testing and research to help us be successful in unprecedented times.

Summer goes beyond the call of duty for even the best account managers I know. We communicate on a weekly basis. Every month, I receive a strategy deck with brilliant ideas. She also sends helpful follow-ups after meetings with detailed summaries of what we covered. After determining next steps, she gets tasks done in a very efficient, impressive manner.   

What did you find most impressive about them?

They don’t treat us like a small account. Outside of our account manager, their management team has reached out to us to make sure our work is progressing smoothly. On our last call, they eve provided some great ideas about shifting mindsets with regard to our business. They’ve been incredibly helpful.  

Are there any areas they could improve?

They haven’t tried selling us on any other services. At this point, I don’t think we’d take them up on it anyway, so they may just be reading our situation well. However, offering other services may be a good idea in their work with other clients.  

Do you have any advice for potential customers?

Be clear on your goals and what metrics you’ll be using to measure success.  

BACKGROUND

Please describe your company and your position there.

I'm the CDO (Chief Digital Officer) at Odney and I'm in charge of developing strategic marketing initiatives for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We worked with Disruptive Advertising to help us manage some of our larger accounts due to the size of the budget in relation to our team. Our goal was to make sure we provided the most efficient strategy for our clients in terms of CPC (cost per click) and ROAS (return on ad spend).

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

I was referred to them by a colleague in the business and after meeting with their team, we gave them a test run with one of our initiatives. The results were much better than expected and better than what we see as an industry average and because of this, we have been working with them for a variety of clients.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They worked with us to mutually develop strategy, set budgets, and guidelines as we worked through the project. They also worked with us on the individual tactics and ads based on the overall goal. Once everything was ready to go, they allowed us final approval and met every deadline. Each campaign has been a success.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a primary contact to communicate with on a regular basis as well as other team members based on any adjustments that may be needed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw a 30% decrease in CPC on average for each of the clients while continuing to explore new campaign options based on their prior experience. This relationship has been an overwhelming success for us!

Describe their project management style, including communication tools and timelines.

They have been great at managing clients and campaigns and we often touch base over the phone to make sure everything is going great for both parties.

What did you find most impressive or unique about this company?

Their level and breadth of knowledge have been refreshing and they were great at communicating throughout the process.

Are there any areas for improvement or something they could have done differently?

Nothing to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the president and founder of Transfer Studio Inc., which is a D2C (direct-to-consumer) brand of golf products. Our main product is a tattoo for the golf ball.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

As the digital marketplace and the world changed, I wanted to expand our awareness through digital advertising. We wanted to generate a greater return on our advertising investment. Although I managed digital advertising myself and making money, it became more and more complicated and time-consuming. I wanted to outsource it to experts.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising manages our paid Google and Facebook ad initiatives. Their team works on PPC campaigns, not SEO initiatives. They create ads based on the information I give them. We also created some videos with them.

What is the team composition?

Between 6–7 different members of Disruptive Advertising team have helped me. Currently, I work with two marketing specialists.

How did you come to work with Disruptive Advertising?

I researched digital advertising and a company that had success with them recommended Disruptive Advertising to me. I then directly reached out to them.

How much have you invested with them?

We’ve spent $40,000 on their services thus far.

What is the status of this engagement?

We started working together in April 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I wish I found Disruptive Advertising earlier. We have much better results than we previously received. During certain periods, our results increased 9–10 times over. Although that isn’t the average, we still have a great average. Their team makes us money.

How did Disruptive Advertising perform from a project management standpoint?

Their team makes project management easy. We communicate via email and have a phone call with our agents twice a month. Their follow-up is good. If I want a question answered, they’re responsive. Disruptive Advertising also has an internal documentation process through which they send us strategy reports for us to approve.

There was turnover, which was the only challenge. We worked with consultants who understood us but then received a promotion or moved on somewhere else. However, turnover is natural.

What did you find most impressive about them?

I’m still happy after working with them for more than two years; that should tell you something. If I didn’t think this was valuable, I’d shop around. I’m confident that I’m getting top-level support. The results are impressive.

Are there any areas they could improve?

I’m satisfied but it would be helpful if they reported on ad sped so I didn’t have to dig up my own figures, which I told them.

Do you have any advice for potential customers?

If you're capable of doing so, try digital advertising yourself to set a baseline. It’s also important to budget and to know that you’ll need to spend money on the project. If you don’t set a decent budget, you probably won’t achieve great results. If you do that and allow a few months for setup, you should see results because Disruptive Advertising does a great job.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of compliance and marketing for a gourmet food production company. We make dipping oils, season cooking oils, spices, herbs, and rubs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired Disruptive Advertising to help us with PPC.

SOLUTION

What was the scope of their involvement?

Hoping to grow traffic to our site, they set up Google Smart Shopping for our Google Ads campaigns. In addition to managing our account, they identified keywords to target and created a rotation of paid ads.

If a holiday was approaching, they asked about what promotions we were offering. If we were, their team created ads that feature our sales.

What is the team composition?

I worked primarily with Tim (Marketing Consultant), Court (Marketing Consultant), and Cory (VP of Operations).  

How did you come to work with Disruptive Advertising?

I found them through a Google search. I spent about six weeks researching different companies and met with several team. Disruptive Advertising seemed to have small businesses’ interests at heart. They were one of the few companies willing to work within our budget.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

We started working with them in October 2019 and our contract ended in December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, we’ve seen a 10%–12% increase in retail orders through our website, even during the COVID-19 pandemic. Disruptive Advertising helped make our platform more visible.

How did Disruptive Advertising perform from a project management standpoint?

I loved working with Tim. We spoke once a month to discuss our goals, what they were doing, and how to utilize our budget. He was very organized and delivered everything on time.

His communication was fantastic. I could call or email him if I needed something, and he responded immediately. He also regularly reached out to me if I was late for a meeting.

What did you find most impressive about them?

From the beginning of the project, they consistently went above and beyond for us. They were willing to take on a challenge and did the best with what they had.

They always put in extra work to show how much they cared about their customers. For example, we were still in the onboarding process when I had a family emergency. They send me flowers, a blanket, and a card, and were constantly checking in to see if I needed help with anything. It was clear that we weren’t just a client to them; they cared about us as people too.

Are there any areas they could improve?

There isn’t anything they need to improve on.

Do you have any advice for potential customers?

If they ask you to do something, do it as quickly as possible. They often had to wait for me to do things, and that made the project more difficult for them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a skincare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We’re a small company that tends to do everything in-house. But, advertising is something that I obviously don’t know anything about. I decided not to tackle it and, instead, started looking for an advertising company that could handle that for me.

SOLUTION

What was the scope of their involvement? 

Disruptive Advertising handles my marketing and paid advertising needs. When we first came on board with them, there was a team meeting where their members introduced themselves and described what their roles would be. That included social media, email, and Google Ads. From there, we just went into it and have continued since.

The only things that they need my input on are our social media posts and emails. They come up with the campaigns and graphics, which I then approve. If I have an opinion, I’m free to give my input. As far as Google advertising goes, there’s really nothing for me to do. They’ve taken over the reins.

It’s really easy on my part because they take care of everything for me before I review it. Because they’re so talented, everything always looks great. There’s not much to change on my part. 

What is the team composition? 

I work with three people. Tim P. (Marketing Consultant) runs our Google Ads, Kimberly (Marketing Consultant) does our emails, and a third person who handles our social media. 

How did you come to work with Disruptive Advertising?

They were actually the first advertising agency that we’ve ever hired, so we were going into something that we hadn’t done before.

I found them online through one of their ads. Because I’d been shopping around, I started to see more suggestions pop up on Google, including one for Disruptive Advertising. I looked through everything that they did, checked out their reviews, and it just clicked for me.

Everyone always makes me suspicious when I’m searching for new companies because people inflate what they can do. It’s never how it’s presented in real life — at least, as far as my experience. But, when I went over their reviews and portfolio, they seemed different. I’d say that they were more legitimate and professional, and that turned out to be the case.

What is the status of this engagement?

We started the partnership in November 2019, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything they’ve come up with has been great, so far. My main goal is to focus more on sales directed to our website rather than our other accounts on Amazon, Walmart, and Newegg. Month over month, they’ve delivered that. We’re seeing an increase in visitors and sales, so their strategies are definitely working.

How did Disruptive Advertising perform from a project management standpoint?

What I like best about them are their professionalism and reliability. It’s a pretty well-run ship. Everything is on a strict schedule with them. We have our meetings where they give me weekly updates on where our campaigns are, so I never wonder what’s going on. Rather than having me chase them down, they always come to me with updates at the same time and day.

What did you find most impressive about them?

Trust is the number one thing. I have to be able to trust a company to work with them. With something like advertising, you have to be really careful. Not only is it the company’s responsibility to protect your brand, but you also don’t want to have them spend a lot of money recklessly, which could get you in trouble.  

I trust Disruptive Advertising to be on the same page with me. They always get my permission before making any changes, so I don’t have to worry about anything going wrong on that end.

Are there any areas they could improve?

It might be helpful for them to do short training tutorials for customers who aren’t familiar with how social, email, and Google advertising works. 

I was familiar with Facebook ads because I tried it out myself, and we’d worked with another provider previously on promotional emails, but I didn’t know anything about Google Ads. I’m still learning, too. Having a tutorial would help me understand 100% how everything works and how Disruptive Advertising does things.

Do you have any advice for potential customers?

If there’s anything that you don’t understand, ask about it. The more you understand, the better it is for everyone. You can’t give them the right feedback when they’re giving you stats if you can’t understand what they’re trying to tell you.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for the Texas Home School Coalition. We’re a nonprofit organization working to educate and provide benefits and resources to homeschool families in Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to target the right people and create effective workflows and communication given that we’re a small nonprofit.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising helped us build paid social media and Google Ad campaigns. From there, we've added on some services that they offer, including generating content and workflows for membership email campaigns and promotional email campaigns.

They help us budget for and build out our content plans. We provide a few assets, but the team provides the static and some video content for our Facebook campaigns and paid ads. For Google Ads, they help us budget, build out a timeline, and analyze our results. 

We recently created a campaign for providing a video series to potential prospective members, and they helped to build out additional landing pages and email templates for that workflow.

What is the team composition?

We have a dedicated account manager and email account manager.

How did you come to work with Disruptive Advertising?

I began working at the organization in September 2020, so we had already worked with Disruptive Advertising. My understanding is that they were recommended to us by some partners in the industry.

When I came on, I asked them about their email services because we didn’t have the resources for lead generation and lead nurturing. We liked what they had to say, so we added that service within the last two months. 

How much have you invested with them?

We spend between $25,000–$40,000 a year. 

What is the status of this engagement?

We started working with them in April 2020, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

On most of our campaigns, we see at least a two-time return on ad spend, which we’re really happy with. We feel like that’s very strong, given that it hasn’t even been a full year. 

We are seeing an increase, and we've taken a couple of risks that we knew starting out would give us a lower return on ad spend. For our industry,  if we have a breakeven or a one to one return, we’re doing well. 

For our recent video series campaign, Disruptive Advertising went above and beyond to work with us and provided hours that weren't necessarily within the scope of work because that's what we needed. They understood that as a small nonprofit, our budget has a cap. 

How did Disruptive Advertising perform from a project management standpoint?

Their project management is great. It’s a very collaborative process. We meet with them every week for about an hour. Disruptive Advertising updates us on what they’re doing, talks through suggestions, and allows us to educate them on our marketing goals, which they use to build out the campaigns. 

They dedicate the time to make sure that they understand our overall objectives. We gave them access to our HubSpot account, so we’re able to see as they’re building things out. We have regular communication via email, and they also give us weekly face-to-face updates.

We also have a Google Doc where Disruptive Advertising puts in their metrics, and they also give us a monthly presentation of the strategy and results from the previous month.

What did you find most impressive about them?

I love their personal touch. We have face-to-face meetings every week, which is something you don’t really get from a lot of agencies. They're willing to listen to what we do, even though it may not be that interesting to people who aren’t involved in homeschooling. We have a real relationship with our account managers.

Are there any areas they could improve?

No, nothing comes to mind. Anytime we come across something that we feel needs to be improved, Disruptive Advertising addresses it immediately. 

Do you have any advice for potential customers?

Make your objectives clear, and don’t be afraid to ask for what you need. Disruptive Advertising will work with you.

BACKGROUND

Please describe your company and your position there.

My company is a virtual office provider. I am the owner and founder of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive to help us revamp our online presence and drive more prospects to the website.

What were your goals for this project?

My goal for the project is to increase sales for the company and to increase the perceived trustworthiness and professionalism of the perception of the company.

SOLUTION

How did you select Disruptive Advertising?

I selected Disruptive based on the chemistry with the team which I think is the most important part of working with others to attain a common goal. I feel that they understand the goal and provide me with constructive feedback to achieve the goals. The goals change as we dive further into the project and discuss what we all think is best for the pathway to the goal.

Describe the scope of their work in detail.

Disruptive came on as the paid marketing vendor and has evolved in such a short time to become a mentor to me to understand how the psychology behind a purchase works in the current online environment.

What was the team composition?

The team is made up of many people, and my main points of contact are Heather and Melaina. They bring in other team members based on what we are discussing and the team members they bring in always add to the discussion and give us more insight into the areas we are focused on improving.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not had any sales from these efforts yet, but I am sure that they are coming. Their team is very well-organized and I can tell that everybody is true to owning which aspects they see as strengths and know who is going to perform best to achieve consistent progress in building up the foundation for a strong marketing campaign.

The synergy in their team is evident and helps me feel comfortable that it was a good decision to decide to work with them. Heather Neilsen and I have had the most communication throughout the process, and it has been a very personally rewarding experience to share my project with her since I can tell she truly cares about our success.

I am excited to continue the positive growth with Disruptive and to develop relationships with other members of their team. I can tell they are really knowledgeable and that I am in good hands with not only Heather, but also with Melaina, Devin, and their extended team.

How effective was the workflow between your team and theirs?

The workflow has been great, they are very ready and willing to help me with everything. Even topics that have nothing to do with marketing, like web development or simply understanding how and why things work are always covered fully and our communication is straight-forward with no games. We are still working on getting things going, but so far it has been a positive experience every time.

What did you find most impressive about this company?

Their company culture, even amidst covid and "work from home", they are a solid team that appears to be in constant communication and staying productive throughout their day.

Are there any areas for improvement?

I'd love to see more of their capabilities, so I think an area for improvement is to really communicate all of the different helpful skills that they have so we can continue to grow together and involve other departments or associates in our work.

I have almost every time found out that their team has ABC capability and meet others who are able to help us grow and achieve more in our vision for the company. Perhaps a list of resources or to set up quick "zoom dates" with each of the different people who can add to the project would be beneficial.

BACKGROUND

Please describe your company and your position there.

We are a continuing education company for physical therapists (and assistants), athletic trainers and occupational therapists. We specialize in live, in person courses but also offer live webinars and live virtual courses. We have been in business since 1998 and have helped more than 80,000 clinicians.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising to run our Social Media marketing, along with some Google Advertising (primarily targeting visitors to our website instead of Search). We are a small group in the office and the increasing complexity of social media marketing made it prohibitive to do much in that area.

When we did do Facebook marketing, we were not confident we were doing it well, nor of our ROI.

What were your goals for this project?

1. Increase our overall revenue through Social Media marketing.
2. Hit specific benchmarks for the average number of live webinar registrants per course.
3. Target cart abandoners and frequent visitors to our website via FB and Google.
4. Reduce our postage budget due to success in social media marketing.

SOLUTION

How did you select Disruptive Advertising?

We found them via a Google search. We had an introductory Zoom call with them and immediately liked their straight forward approach - down to earth, very up front about pricing, not trying to oversell us and that they setup work for the work they would be doing would be included in the cost, along with their reporting and bi-weekly calls.

Describe the scope of their work in detail.

They run our FB and Google targeting. We only have a few people in the office and we wanted a place to really run our FB marketing, not just help with it. Carlos (our guy) creates the actual ad copy, develops strategy, offers suggestions, provides reporting, discusses what is going well and what is not - they do it all.

What was the team composition?

Although they have a large and capable team, Carlos Lorio is our Marketing Strategist, and we are sooooo grateful that he is. Carlos truly feels like a valued member of our team.

He does so much more than just posting ads and reporting, he truly wants us to be successful. We pride ourselves in hiring rockstars are our company and Carlos (although not an employee of ours) is an absolute rockstar and fits right in.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although I do not have the exact metrics in front of me, we have seen:

• A great job getting everything set up - far beyond what we could have done.
• A continual decrease in our cost per conversion and Carlos is all over this.
• An uptick in our webinar registrations.
• A steady increase in the number of conversions from the ads that Disruptive is running.

How effective was the workflow between your team and theirs?

I had high expectations and they, primarily Carlos, have exceeded it. You often hear someone say they want to be like a team member, but they rarely are. The workflow with Carlos has absolutely been like he is a part time employee. It is seamless.

What did you find most impressive about this company?

In no particular order:

• Their straight forward approach and pricing.
• That all of the set up on the back end of things was included in the regular costs.
• The way Carlos fits into our team.
• The amount of attention we get from Carlos. Although I know he gives all of his clients this much attentions, it feels like he gives us extra attention (which what every client wants).
• The reporting on the results and Carlos' constant work toward getting more exact reporting and results.
• Overall knowledge of FB and Google.

Are there any areas for improvement?

We have only been with them for a few months, but nothing as of right now.

BACKGROUND

Introduce your business and what you do there.

We’re a global B2B career transition provider that helps people who’ve been laid off to find new jobs. Our company follows a bespoke methodology that combines coaching, CV writing, and job search assistance to support our clients. As the marketing director, I’m responsible for international marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

They manage our social media and PPC campaigns.  

SOLUTION

What was the scope of their involvement?

Disruptive Advertising manages our social media ads for YouTube, Facebook, and LinkedIn. They also handle our Bing and Google Ads. Usually, they propose content for our ads and send them to us for our approval. We’re in more than 30 markets and advertise in several languages, so we provide the context and the text, but they come up with the creative that aligns with our brand.

What is the team composition?

I still work directly with Christine (Marketing Consultant).

How much have you invested with them?

We spend about $100,000 a year (approximately $200,000 in total).

What is the status of this engagement?

We started working together in September 2018 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been a fantastic strategic partner. Over the last two years, our leads have steadily increased. Before this project, we had almost no brand awareness, but with Disruptive Advertising, we generate about 2,000 leads a month. About 200 of those leads are high-quality.

How did Disruptive Advertising perform from a project management standpoint?

They’re always responsive. We generally communicate over email and have a weekly call.

They have great ideas. Even if things don’t work out, Christine maintains her enthusiasm, which I really appreciate.

What did you find most impressive about them?

I appreciate their flexibility. There’s no perfect formula for digital advertising, but they provide expert advice that helps us meet our goals.

Are there any areas they could improve?

Not at all. They’ve been fantastic.

Do you have any advice for potential customers?

Keep an open mind. They’re so happy to help their clients. Clients just need a general idea of what their goals are.

UPDATED REVIEW

This review was published on May 7, 2019. 

Marketing Director, Hiring Service

Human Resources

201–500 Employees

San Jose, California

$50,000–$200,000

Sept. 2018 – Ongoing

Project summary: 

Disruptive Advertising oversees social media and paid search ads to support demand generation efforts. They’ve repurposed ad copy that they’ve written for a US-clientele to meet an international audience.

Feedback summary: 

By tailoring their messaging to better suit an Indian market, Disruptive Advertising homed in on the right target audience, generating more click-throughs and leads. The team pivots quickly to optimize campaign performance, and they’re not afraid of exploring new opportunities to drive results.

BACKGROUND

Introduce your business and what you do there.

We’re a global B2B career transition provider that helps people who’ve been laid off to find new jobs. Our company follows a bespoke methodology that combines coaching, CV writing, and job search assistance to support our clients. As the marketing director, I’m responsible for international marketing.

SOLUTION

What challenge were you trying to address with Disruptive Advertising?

We needed a partner that could help us with our demand generation efforts in different countries, including India. Because Disruptive Advertising was already working with our US branch, our goal was to tailor their advertising assets to better reach local audiences.

RESULTS & FEEDBACK

What was the scope of their involvement? 

Disruptive Advertising manages our social media advertising and our paid search on Google to better promote our services. To make our lives a bit easier, we’ve reformatted content that they’ve produced for our US offices to meet an international market.

It was a copy-and-paste exercise. They adapted the US ad copy in different ways to cater to various local audiences and ensured that our language was culturally sensitive.

We’ve been particularly pleased with the team’s work in India because they’ve been able to target our ads to the right audience. Before, we’d have a lot of job seekers who would click on our ads, which helped with our click volume but not our conversion rate. Disruptive Advertising shifted our focus toward HR managers who could more effectively leverage our services to help job seekers.

What is the team composition? 

I’ve worked with several team members across various services but mostly interact with Christine (Marketing Consultant, Disruptive Advertising). 

How did you come to work with Disruptive Advertising?

We already knew about Disruptive Advertising from their work with our US branch. I looked over the services that they’d provided and decided from there. 

How much have you invested with them?

We’ve spent between $100,000–$250,000 on their services so far, which includes ad spend.

What is the status of this engagement?

Their work on our project started in September 2018 and is ongoing, but they’ve been working with our US branch since before then.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen improvement across all of the metrics we’re measuring, including site traffic, click-through rates, number of leads, and more. This is especially noticeable in India because they’ve been adaptive enough to quickly adjust their approach depending on campaign performance. 

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising’s project management is excellent. They’re responsive, open to communication, and always on time. We have quarterly reviews to go over their reports, which they prepare and send in advance, as well as weekly calls with the entire team. This allows us to modify our campaign strategy if needed. They’re also happy to look into other concerns we may have and answer questions via email.

What did you find most impressive about them?

They really think alongside us and aren’t shy about convincing us on a particular course of action. I appreciate that they aren’t just doing as they’re told. Rather, they challenge us to see where we could do more.

I also like that they can quickly adjust their approach based on whatever budget we set. And, if we should be investing more in a certain area, they’re bold enough to tell us. That honesty is really valuable because it allows us both to learn over time.

Are there any areas they could improve?

No, there’s nothing at the moment.

Do you have any advice for potential customers?

Give them enough time to learn about your market and ask them many questions.

Star Ratings

Overall rating: 5 

Quality: 5

Schedule: 5

Cost: 4

Willing to refer: 5

BACKGROUND

Please describe your company and your position there.

I am the Social Media Content Manager at Brightview Senior Living. I manage all of our social media presences as well as our paid social media spend. We are a continuum of care senior living organization offering Independent, Assisted Living, and Memory care for seniors along the east coast.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We have been working with Disruptive for several years, but over the course of 2020 we worked very closely with Christine and Shannon on the optimization, management, and growth of our paid media efforts in an unstable environment.

We needed their help as we are a lean team and were looking for some creative minds to help us find new ways to use targeting, creative, and campaign construction to reach our audiences during the pandemic.

What were your goals for this project?

Our goals were to maintain (to our best ability) our lead pipeline and customer journey during the pandemic. The closer we could get to our pre-pandemic KPI goals, the better. This was going to be a key part in our organization weathering this storm.

SOLUTION

How did you select Disruptive Advertising?

We had been working with them for several years and when our team of Shannon and Christine came on our account it was a no brainier. They knew our brand and were familiar with our advertising efforts already.

Describe the scope of their work in detail.

Their scope was comprehensive and collaborative. We worked closely with them on weekly calls (and many emails) on strategy, creative development, buying, and tracking. Our holistic scope allowed for us to act as a cohesive team and bounce ideas and strategies off of each other.

They did an excellent job as an extension of our internal team, we couldn't have accomplished what we did in 2020 without them!

What was the team composition?

We worked closely with Shannon and Christine on strategy and planning each week, but our efforts included their creative team as well who churned out excellent pieces that lifted our response rates and got us the results we needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the end of the day any goals we had at the beginning of 2020 went out the window. That being said, we were able to help mitigate the impact of the pandemic and quarantine on our overall lead volume and ended the year in a place that we wouldn't have thought possible in March.

How effective was the workflow between your team and theirs?

They did an excellent job supporting our efforts and providing creative recommendations and strategies during our meetings. They communicated clearly and consistently, their work was completed right on schedule with what we needed, and they did a great job helping us manage expectations (and talking us off the ledge a few times).

What did you find most impressive about this company?

They are willing to be flexible to their clients. They are very open and transparent about their work and pricing. They also are able to accept ideas from our internal teams and not only roll with them, but come up with tweaks to help optimize them. I never felt frustrated with their work or methodology like I have with other similar agencies in the past.

Are there any areas for improvement?

Honestly everything was great, I look forward to working together with Disruptive in 2021 and beyond!