Top Growth Marketing

BACKGROUND

Please describe your company and your position there.

I am the founder of Aura Vinyl, a vehicle vinyl wrap manufacturer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Top Growth Marketing, and what were your goals?

We were starting from scratch and needed to build brand awareness. We didn't really know any of the fundamentals and needed to learn what we didn't know.

SOLUTION

How did you select this vendor and what were the deciding factors?

I talked to Jack once and could tell he knew what he was doing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We provided brand guidelines, and they created an entire funnel using Facebook and Google ads, Klaviyo, and Shopify. We met weekly and discussed new email campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with:

• a project manager
• 2 ad buyers
• a Klaviyo specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It was an overall success. They took us from nothing to a selling product that was effectively marketed.

How effective was the workflow between your team and theirs?

We met weekly and discussed initiatives. They were very responsive and quick to deliver.

What did you find most impressive or unique about this company?

I really appreciated their approach. It comes from a place of experience. They didn't need to figure out how to work with their clients; they already had a proven system.

Are there any areas for improvement or something they could have done differently?

Again, everything was very good -- but if I had to find a place to nitpick the graphic design could have been a little more impressive.

BACKGROUND

Introduce your business and what you do there.

I'm one of the co-founders of Taste Salud, a drink mix company. Our product is a crossover between an emergency liquid IV for hydration and a drink that provides immune health benefits — that’s one of our differentiating factors. Moreover, our drinks have one gram of sugar, which is less than what other drinks on the market have. My co-founder, Josh, is a first-generation Mexican-American, so a lot of our flavor profiles are inspired by traditional Mexican drinks, such as horchata, hibiscus, and tamarind.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Top Growth Marketing?

A few months into starting our business, we understood the importance of having an online presence and running ads across Meta, including Facebook and Instagram. We also wanted to advertise our product on Google and create email marketing campaigns.

However, as young entrepreneurs, neither my partner nor I had experience in marketing and advertising. We were very strong in content creation, but we didn’t understand how to strategically put that content online to get a positive ROAS. Therefore, we were looking for an agency to help us with those efforts as if they were an extension of our team.

SOLUTION

What was the scope of their involvement?

Top Growth Marketing helps us run our marketing and advertising efforts, especially focusing on our different ad campaigns. We provide them with all the content they need because Josh is a content creator, so that’s our area of expertise. Then, they create different ad campaigns for Facebook, Instagram, TikTok, Google, and email using that content. Additionally, they’ve helped us develop our email funnel.

What is the team composition?

We work with 5–6 teammates from Top Growth Marketing, including Megan (Project Manager) and various others assigned to our different marketing channels, such as a Facebook specialist, a TikTok specialist, a Google specialist, and an email marketing specialist. We’ve also interacted with Jack (Founder).

How did you come to work with Top Growth Marketing?

We met Top Growth Marketing at an event held in Shopify’s offices in downtown Los Angeles that Jack was speaking at. Jack talked about how to run ads, and at the time, we were trying to figure that out on our own. We were very impressed by his presentation and decided that it would be best if his team helped us run our ads, so we reached out to him and started working together.

How much have you invested with them?

We’ve spent between $100,000–$200,000.

What is the status of this engagement?

We started working together in November 2021, and our engagement is ongoing. Sky is the limit on how much our business can scale, so we don’t plan to end our partnership anytime soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Top Growth Marketing has helped us scale our business in a profitable way, providing us with what we were looking for — we attribute a lot of our success to their work. We constantly keep track of our business conversions, lead generation, sales, and click-through rates, and we’ve seen great results. Recently, we had one of our best months since working together.

Our most important result has been our top-line sales, followed by our profitability. Our ROAS has remained pretty consistent between 2.5–3, which is very good for our industry and our business. This result has allowed us to reinvest some of our profits to keep our business growing.

How did Top Growth Marketing perform from a project management standpoint?

Top Growth Marketing’s project management is excellent. Megan is very accommodating in working around our schedule and desired project timelines. She’s also very available on short notice and gets back to us even outside office hours. On top of that, they work very quickly to meet some aggressive deadlines and bring to life ideas we want to execute immediately.

Moreover, Top Growth Marketing does a very good job of providing very transparent scorecards with all the metrics we oversee. We have monthly reviews to go through all those metrics, and they provide us with a lot of suggestions in areas we can potentially improve to get more of our advertising.

Top Growth Marketing is very good at communicating. We communicate via email, which works well for us. Whenever I send Megan an email, she replies within half a day at most. Additionally, Top Growth Marketing keeps everything organized on Google Drive.

What did you find most impressive about them?

I really like the way that Top Growth Marketing has structured their team. They have divided responsibilities across the different marketing channels, so they have specialists responsible for each one. Additionally, I enjoy the way they manage content. We create a lot of content for different purposes, and Top Growth Marketing is very organized, which has helped us keep our internal processes more organized as well as a result.

Are there any areas they could improve?

I don’t have any constructive feedback for Top Growth Marketing.

Do you have any advice for potential customers?

I recommend working with them. Being good at generating content is very important. Although maybe Top Growth Marketing is as good at creating content as is at running ads, providing them quality content and branding asses will help you get the most out of your partnership.

BACKGROUND

Please describe your company and your position there.

Skincare provider based in Hawaii, utilizing local and native ingredients to Hawaii

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Top Growth Marketing, and what were your goals?

We had worked with numerous marketing agencies over the previous who delivered minimal or no results. In fact, many agencies turned us down due to being a small brand or not wanting to compete in such a competitive industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed numerous agencies in a final attempt to find a partner that we could trust to take our brand where we knew it could be. We settled on TGM because of their approach, willingness and confidence to take increase our reach beyond Hawaii and their track record in working with similar brands.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

TGM's approach aligned marketing through the sales funnels - from email marketing flows, IG/FB ads, to Google ads.

How many resources from the vendor's team worked with you, and what were their positions?

They provided us with a fantastic project manager, Megan, who leads a dedicated team for each channel: email, Google ads, and Meta. So you get a dedicated manager in each sales channel, which is outstanding.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started with them in March 2022 and within 2 months they doubled our sales. By month six they had increased our sales by 502% since working with them.

How effective was the workflow between your team and theirs?

TGM has a monthly call where each sales channel manager reviews the previous month's results. They provided a dashboard that gives a clear and readable sales report. No more switching between reports or having to decipher data across channels. Another fantastic service they provide that sets them apart.

What did you find most impressive or unique about this company?

The commitment and ability to meet the expectations of the client. I was skeptical because of having been burned so many times previously, but they have more than exceeded our expectations, and we can't recommend them enough.

Are there any areas for improvement or something they could have done differently?

They've been great.,

BACKGROUND

Please describe your company and your position there.

I am the founder of incredible Socks, an online fun sock retailer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Top Growth Marketing, and what were your goals?

I partnered with Top Growth Marketing to help me cut through and connect with the right audiences using paid social and SEO channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had been to a number of Shopify sessions given by Jack and Jenn from Top Growth Marketing and was always hugely impressed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Top Growth Marketing immersed themselves in learning about my brand tone and personality to deliver creative and strategic thinking around my identified goals. The process was always fueled by passion and a winning attitude. The onboarding and on-going communication was seamless.

How many people from the vendor's team worked with you, and what were their positions?

I had an excellent account manager as well as a team of channel specific experts to drive various touch points and areas identified as key growth opportunities.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Top growth Marketing helped me grow sales, awareness, leads, database channels and brand reputation.

Describe their project management style, including communication tools and timeliness.

We had daily email contact, we used online sheets and systems to collaborate on copy and creative. We have month report and strategy meetings.

What did you find most impressive or unique about this company?

I could not have had a better experience with Top Growth Marketing. From onboarding through client services, creative, strategic thinking and activation - this team is the best. They lead with passion for success and truly care about what they do and the products they are working on. What they did for my apparel brand is exceptional and I am truly grateful. If you're looking for an awesome e-comm partner - you have found them!

Are there any areas for improvement or something they could have done differently?

I have nothing but a 5 star positive experience working with Top Growth Marketing.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of Fat Boy Surf Club; we’re an apparel brand located in Los Angeles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Top Growth Marketing?

We started our business during the COVID-19 pandemic. After getting established as a business, we discovered that we had trouble getting new customers on board, so we wanted to launch a campaign for Black Friday shopping.

SOLUTION

What was the scope of their involvement?

Top Growth Marketing is doing SMM, SEO, and PPC for us. They handle our Facebook, Google, and Instagram ads and lead generation to attract traffic to our site.

What is the team composition?

We’ve worked with Sarah (Project Manager), Jen (Creative Director), and Jack (Co-Founder).

How did you come to work with Top Growth Marketing?

They were referred to us by a friend.

How much have you invested in them?

We’ve spent around $12,500 with them so far.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our monthly income has increased by at least three times since we started to work with them.

How did Top Growth Marketing perform from a project management standpoint?

Their project management has been extremely professional and helpful; we have monthly calls to discuss what we want to do, and they follow up with the deadlines and stay with us to ensure that we’re reaching our goals.

In terms of communication, we use email and Zoom.

What did you find most impressive about them?

Their personable and close working relationship with us is outstanding. They invest in learning our ideas and what we want to do, and they ensure to follow up so we can progress on what we want — their leam leads a very organized process.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’re crushing it for us and have exceeded our expectations so far. We were scared to take this big jump before starting, but the results speak for themselves.

Do you have any advice for potential customers?

Ensure enough inventory on hand, so the marketing spends are worth the money you’ll receive.

BACKGROUND

Please describe your company and your position there.

I am the Head of Paid Media for an L.A. Based Creative Agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Top Growth Marketing?

We hired TGM as an outsourced supplier for paid media management.

SOLUTION

How did you selecTop Growth Marketing?

After reviewing many potential suppliers we selected TGM based on the strength of their team and historical performance.

Describe the scope of their work in detail.

TGM was signed on for paid media management of a growth client that we work with to handle the day-to-day account management for Facebook, Google and TikTok.

What was the team composition?

The team was lead by Sarah and a dedicated group of ad buyers on each network. We maintained a weekly meeting cadence and worked together on supplying creative to meet the campaign requirements.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sarah and her team at TGM were able to help us weather the ios14 storm on Facebook, keeping the account in positive ROAS where a lot of other advertisers were losing money, they kept the account in winning territory.

How effective was the workflow between your team and theirs?

The workflow was seamless and integrated. Data reports from Sarah's team were routinely included on all client facing reporting cycles. The information was clear, knowledgeable and actionable at all times..

What did you find most impressive about this company?

They've demonstrated excellence across all disciplines, ad networks, and creative requests. The TGM offering was also reasonably priced and very much effective achieving all the needs of our agency.

Is there any area for improvement or anything that could have been done differently?

The company handles networks like Facebook, Instgram, TikTok, Taboola, YouTube and a couple others. Adding a DSP or AI based offering would further improve their ability to service wider market needs.

BACKGROUND

Introduce your business and what you do there.

I am the founder of an e-commerce company selling bath linen towels and candles with markets in the US and Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Top Growth Marketing?

Because I don’t come from a marketing background, I was looking for an agency that could help us really scale our business significantly. We had everything in place to protect the supply chain, but we needed a strong marketing team to be able to support us. We found that in Top Growth Marketing.

SOLUTION

What was the scope of their involvement?

Top Growth Marketing is focused on the creative aspect of our marketing. They’ve applied a really methodical approach to it and have been testing it on a large scale. That’s much greater than what I would ever achieve as an individual. They have a wealth of experience so they have that key expertise to take what we have and really make it work for us.

What is the team composition?

I typically work with four people, and Jack (Owner) gets involved in monthly meetings.

How did you come to work with Top Growth Marketing?

Before I found them, I was getting my information from watching video tutorials and reading self-help guides online. I came across a tutorial from Jack and was impressed with what they were saying because it’s not what I would usually find in other tutorials. What he said really resonated with me particularly about scaling brands. 

I could see that these guys had the experience and knowledge to take our brand to the next level. It’s what prompted me to reach out to them and start working with them.

How much have you invested with them?

So far, we’ve invested approximately $5,000.

What is the status of this engagement?

We started working together in August 2020, and it’s been ongoing ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been a transformative experience working with these guys. We measure the success in terms of sales and real return on ad spend (ROAS). We worked with them initially to put together a list of what they could realistically achieve, and they’ve been doing a pretty good job of keeping track of that.

How did Top Growth Marketing perform from a project management standpoint?

We communicate on a daily basis, and if they need anything from me, I’ll provide it for them. We’ll have monthly meetings where they can present their findings for their monthly testing because we need at least a month in order to get results, so monthly reviews are standard.

We also tend to catch up whenever we’re presented with challenges for the project that we need to address. So far, they’ve been really helpful in identifying things that are outside of the scope. It’s a pretty fluid and relaxed environment from a project management standpoint.

What did you find most impressive about them?

What impresses me the most is they’re really flexible, proactive, and great at communicating. I never really feel like I’m in the dark about what’s going on with regards to the actions or inputs that they’re taking. I always get that constant reassurance even though they’re from another country working in a different timezone.

Are there any areas they could improve?

I think it would be great if they could expand their team and include a more holistic approach to marketing. It’s difficult to say because I think they’re already very good at what they do. I just think it would be great to have a representative for other aspects of marketing like email, or social media channels like Pinterest. This can be something they might take on in the future.

BACKGROUND

Introduce your business and what you do there.

I’m the former director of marketing for a bottled water company. We provide a healthy, sustainable, and ethical bottled water product. I was in charge of all our direct consumer sales through e-commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Top Growth Marketing?

I built out our e-commerce presence. I needed help with our online marketing, and that’s where Top Growth Marketing comes into play.

SOLUTION

What was the scope of their involvement?

They started off with handling our Facebook marketing, and then they took over our Google Ads account as well. They also did our Instagram advertising. Their team helped us run some lead generation campaigns focused on social media giveaways; those were marketed through Facebook and Instagram.

What is the team composition?

I started off working solely with Jack (Founder), then I worked with a project manager. We worked with Jen (Creative Director) and another project manager as well.

How did you come to work with Top Growth Marketing?

I heard about Top Growth Marketing through a friend; it was a referral. I chose them because Jack is an absolute genius, and I was so impressed with his knowledge. They were affordable and within our budget. He took a hands-on approach by sitting down with me one-on-one, showing me how to set up our pixels, and cleaning up our ad account. I felt like he was available to hold my hand and explain what they were doing and teach me. It was an easy choice because the quality of work and what they charge is just great value.

What is the status of this engagement?

The engagement was from January 2017–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were focused on cost per acquisition (CPA). When we brought on Top Growth Marketing, they decreased our CPA by roughly 70% within the first four months of working with them. That allowed us to scale our spend significantly.

What’s more, we scaled our spend over the three-year engagement by 190%. Top Growth Marketing was able to do that while keeping the account stable and hitting our target CPA. That was really tricky, and they did a fantastic job of that.

They increased our return on advertising spend (ROAS) by 90% by the end of our engagement. It was awesome. Our giveaway campaigns were super successful and we decreased our cost per lead by 97%.

How did Top Growth Marketing perform from a project management standpoint?

They consistently met deadlines. I was usually at fault if a deadline wasn’t met. Their team communicated really well and were responsive. They were working around the clock and on weekends; they were very available.

We corresponded mostly through emails and had monthly check-in calls. Top Growth Marketing would do screen recordings of the media buyer walking through the Facebook account and would visually explain what things were and why.

What did you find most impressive about them?

Their media buying was top-notch. They were always finding new audiences and were very creative with that. What’s more, I was impressed with their ability to be very flexible. Their team always had innovative ideas and solutions in terms of copy and images.

Are there any areas they could improve?

As they grow, I’d recommend they incorporate other channels in their services. For example, having an email team that could take over a brand’s email. All these platforms and channels are so in sync with each other, so having one team to do it all would be very beneficial and would improve cohesion.

Do you have any advice for potential customers?

Don’t hesitate. Use Top Growth Marketing and they’ll save you a lot of money.

BACKGROUND

Introduce your business and what you do there.

I’m the head of customer acquisitions at AppSumo.com — a marketplace for entrepreneurs. We sell software, business tools, courses, templates, and other solutions to help individuals start their businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Top Growth Marketing?

Our main challenge was scaling our business in a profitable way. As an e-commerce company, we knew that we had the potential to promote ourselves through paid advertising. We wanted an effective way to serve our products all over the world. Our goals were to promote our product to as many people as possible and experiment as much as possible to find profitable channels.

SOLUTION

What was the scope of their involvement?

When we started with Top Growth Marketing, we recently started our paid ads journey. We hadn’t previously done paid advertising at scale. Their team took over our paid ad spend with Facebook and Google Ads as well as display ads on Twitter, Reddit, and other channels.

What is the team composition?

We work with 4–5 people from Top Growth Marketing.

How did you come to work with Top Growth Marketing?

We found them through a mutual connection and started working with them.

How much have you invested with them?

We’ve spent between $150,000–$200,000.

What is the status of this engagement?

We started working together around January 2017, and our relationship’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We see incredible results from our engagement with Top Growth Marketing. They secure customers through campaigns that effectively manage our cost per conversion requirements. 

Their team scaled our paid ad efforts, and a few of them became big parts of our acquisition strategy. They continue to be a part of our acquisition engine. Even though it becomes more difficult to acquire customers the longer you’re in paid channels, they’ve still been able to find new audiences.

How did Top Growth Marketing perform from a project management standpoint?

We mostly communicate via Slack. We also run through our one-on-one meetings using Google Docs.

What did you find most impressive about them?

Their knowledge of paid media is notable. I’m always impressed by their expertise, and I haven’t found anyone else with their level of talent in that industry. We expanded services since we started with Top Growth Marketing because working with them is great.

Are there any areas they could improve?

They could make improvements to project management and organization. We have a lot going on this time of year and would like to see more organization around notes and follow-through from meetings.

BACKGROUND

Please describe your company and position.

I am the Manager at Emerson of a software and engineering company

Describe what your company does in a single sentence.

We are a leading global technology, software and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. We help customers in the world’s most essential industries solve the biggest challenges of modern life. Every day, our global workforce fulfills our unified Purpose and lives out the Values we hold close as an organization: Integrity, Safety & Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation. 

Across the globe, we are united by a singular Purpose: We drive innovation that makes the world healthier, safer, smarter, and more sustainable. We invest in our employees to ensure they have the marketplace knowledge, skills, and competencies to bring this Purpose to life while competing and leading in a global economy. Our training programs focus on end-to-end development, from onboarding through senior leadership. 

Our success is measured by the positive impact we make on people, our communities, and the world through our unwavering focus on environmental, social, and regulatory progress. Learn more about us! Flexible and competitive benefits plans offer you the right options to meet your individual and family needs: medical insurance plans, dental and vision coverage, 401(k), tuition reimbursement and more. 

We also provide you flexible time-off plans, including paid parental leave, vacation, and holiday leave. Our Commitment to Diversity, Equity & Inclusion At Emerson, we are committed to fostering a culture where every employee is valued and respected for their experiences and perspectives – and that reflects the world around us. 

We believe a diverse, equitable and inclusive work environment contributes to the rich exchange of ideas that inspires innovation and brings the best solutions to our customers. This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Top Growth Marketing to accomplish?

• eCommerce ad and email service

SOLUTION

How did you find Top Growth Marketing?

Online Search

Why did you select Top Growth Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Top Growth Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They assisted me in developing a thorough marketing strategy for my online Shopify store that includes an emphasis on PPC, social ads, and email marketing. Their advertisements and email marketing campaigns were highly effective and they assisted us in considerably increasing website traffic and sales month after month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We experienced consistent month-over-month revenue increase, as well as improved ROAS and ROI on all marketing activities, both MoM and YoY.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are exceptionally well-organized, making approvals and brainstorming.

What was your primary form of communication with Top Growth Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

They were easy to work with.

Are there any areas for improvement or something Top Growth Marketing could have done differently?

We wish they will offer Amazon as well, but I am aware that they are working on it.