KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a global e-commerce business headquartered in Austin, Texas and with offices in Spain, Australia and Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

KlientBoost was brought on board to manage Google AdWords for our eight e-commerce websites. Our goal was to get our ROAS (return on ad spend) above a 3.0 as it was below a 2.0 when they started.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KlientBoost was recommended to us, but it was the effort they put into showing us that they are driven, communicative and experts in their field that won us over.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have dozens of campaigns over eight e-commerce websites running at any given time, so it's almost impossible to go into detail with everything, but most of their projections involve:

keyword & placement research, managing multi-channel PPC networks, ongoing PPC auditing, competitor research, ad split testing, conversion review, proper audience targeting, keyword & geo granularity, bid management execution and analytics reporting.

How many people from the vendor's team worked with you, and what were their positions?

Typically, I work with three people from KlientBoost, including: the Director of Agency Development, our Account Manager, and the Director of eCommerce

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our top goal for any campaign that we run is always to ensure that our return on ad spend is sufficient enough (for us, at least a 3.0) to justify the expenditure. It was a long-term goal, but KlientBoost has been able to help us achieve that goal this year.

Because we measure results on at least a monthly basis, they're able to test for a sufficient period of time but not long enough to do any financial harm if the campaign doesn't succeed, and then adjust as needed.

This speed has allowed us to take small but measured steps toward our goal, which we've now surpassed.

Describe their project management style, including communication tools and timelines.

Our KlientBoost reps report to us on a monthly basis via a Zoom call so we can walk through all of the numbers and discuss campaign successes and any shortcomings that we need to address for the next month. It's important to note that while we meet monthly, they are open to meeting as often or as little as we want.

What did you find most impressive or unique about this company?

Good communication is key for any team, especially marketing professionals - it's what we live and breathe all day.

So for KlientBoost to take the initiative for regular reporting (as frequently as we request) and to be so transparent with all of the data (even when it's not exactly what we'd all hoped for) has made this an ideal working relationship.

Are there any areas for improvement or something they could have done differently?

Originally the company reps were waiting for my team and me to be more proactive with them, but they quickly realized that we are tapped out on bandwidth, and they started reaching out to us in advance of standard deadlines.

Like all relationships, it just took a little time for them to fully understand how they could best serve us, which they've done well ever since.

BACKGROUND

Please describe your company and your position there.

I am the Market Manager of Kaliber Global who manages a few of our emerging DTC e-commerce retail stores that sell toys in the US. My role is to grow our DTC sites that builds up our brand further and expand sales through our own Shopify channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

The company has been around for 8 years and sales has been strong on Amazon, therefore we would like to start growing our own channel to scale up and expand sales, as well as to build more brand recognition and awareness.

What were your goals for this project?

On the advertising end, our goal is to expand sales as much as possible with a viable yet still profitable ROAS goal, thus to scale up further. On the CRO side of things, our website still has a lot of room for optimization to boost up conversion rate, the goal there is to test different landing pages and apply the ones with best conversion results.

SOLUTION

How did you select KlientBoost?

As mentioned we run a small business here - our CEO has different reliable contacts and referrals within some close business groups and partners, who often comes up with recommendations only if they find success working with the company. KB is one of those got recommended.

Goals have been defined clearly and onboarding has been smooth as well, besides from actual deliverables, organized project management and groundwork/expectation set up are essential for small businesses like us.

Describe the scope of their work in detail.

They managed two different brands for us for Google ads and Conversion Rate Optimization/Landing Page testing. Onboarding was smooth and expectation has been set early on.

Advertising plan, budget, ROAS goals are aligned and delivered - we did have some challenges scaling up but it's still early on the account, therefore we aligned that ROAS is still the major goal to keep up, and it has been well maintained so that we can stay on the profitable side on this ad platform.

What was the team composition?

We have a main account manager handling Google Ads, and another manager handling CRO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ad spend has a 74% increase while ROAS has a 60% improvement - as much as we would love to grow even quicker, this is a probably a healthier and steady growth for our platform.

How effective was the workflow between your team and theirs?

Weekly meetings have been precise and on point, and updates are being tracked on Asana. We recently also set up Slack so communications should even be more effective and instant when needed.

What did you find most impressive about this company?

Goals achievement. We are quite happy with the results so far. On top of that, they do go beyond the scope at times and give us suggestions on other aspects that helps with marketing and sales overall.

Are there any areas for improvement?

I hope there would be support on Feed management - this can probably improve ads performance even more with closer monitoring and optimization, but I understand KB has been expanding their service constantly, so hopefully this will be something we can look forward to after the busy holiday season.

BACKGROUND

Please describe your company and your position there.

We are a robotics company that makes STEM products for consumers + educational avenues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We are a start up that works streamlined and tight. Having the flexibility to utilize KlientBoost's talent and team has made a great difference in our growth.

What were your goals for this project?

Our goals were to ensure our digital marketing was performing well and continually optimized.

SOLUTION

How did you select KlientBoost?

We went through a few different agencies and settled on one that felt less rigid and more like our own team members.

Describe the scope of their work in detail.

The scope of work was to create digital campaigns across GA and social platforms that supported our two main verticals. This included multiple campaigns within each of the respective search and social campaigns and consistent reporting to optimized and capitalize on what is working.

What was the team composition?

Our digital marketing manager owns the relationship with support from our social media manager. They interact with our account manager weekly and fold in management on a monthly and quarterly basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our success is based on new roll outs and continued optimization from our learnings. Overall the KB team has gotten to know our product and audience better so that they can support our digital marketing efforts. This has led to stronger launches with faster ROI.

How effective was the workflow between your team and theirs?

While it does take a minute to get synced with new personalities (like all teams), the KlientBoost family is very tuned in to our needs and are willing to adapt to their customers. For us, creative wasn't a big need but expertise in platforms was, we were able to establish this workflow appropriately over the start up process for an ongoing positive team dynamic.

What did you find most impressive about this company?

I really appreciate the fact that their business model is essentially month to month. They want to make sure they are working for their customers and that shows. As a company that needs flexibility, this was a huge selling point and a clear indication that they do care about their customer base and wanting to keep them versus a bottom line.

Are there any areas for improvement?

No, we've been very happy with our service, communication and output.

BACKGROUND

Please describe your company and your position there.

I was the head of Performance Marketing at a financial services company. At the time, we had just raised a Series B and were looking to test PPC channels for growth potential.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired Klientboost to help us get started with Adwords and Facebook, holistically - account structure, keyword research, ad copy and creative, ad testing, bidding, landing pages, etc.

What were your goals for this project?

We wanted to give PPC a fair shake - to see how we could use it to help support our growth efforts.

SOLUTION

How did you select KlientBoost?

We found KlientBoost via their blog post on using Single Keyword Ad Groups to optimize return on ad spend. I reached out to Johnathan (CEO/founder) who happened to be in SF at the time and we sat down for a quick consult over coffee.

It was a great fit - we were super early and needed to test channel viability, and they were able to give us a team/pod that could help us do that at breakneck speed.

Describe the scope of their work in detail.

KlientBoost helped us with almost everything related to PPC - account structure, keyword research, ad copy and creative, ad testing, landing pages, etc. They were also involved in strategy and analytics discussions, but those two domains were primarily run in-house.

What was the team composition?

I led the team from the client side, and interfaced primarily with a KlientBoost Account Exec, who managed the ad accounts. There was also a designer on board who helped with creative and landing pages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Again, we were primarily looking to test channel viability. From January to April, we tested hundreds of ad groups (thousands of keywords, dozens of audiences), eventually finding the ones that were profitable for us to bid on.

We then built out search and social ads across platforms with these ad groups. By the end of the engagement, I would say that we thoroughly tested both Search and Social as channels, and were happy with the learnings.

How effective was the workflow between your team and theirs?

Working with KlientBoost was great. Their team brings a lot of energy and enthusiasm along with expertise. In the time we worked together, the team's output was staggering, and I don't think we ever missed a deadline. If we did, it was just barely.

What did you find most impressive about this company?

The best part about working with KlientBoost is the people. They're great. But the results speak for themselves too - if you're looking to get started with PPC and want to jump straight to getting results/learning, KlientBoost can help a ton with the Ad Ops side of things.

Are there any areas for improvement?

No major areas for improvement. Sometimes the relationship can feel more like you're friends than business partners, and that feels sort of weird because it's so drastically different than the way business is usually conducted, but I think that's by design.

BACKGROUND

Please describe your company and your position there.

I was an Account Executive at Google partnering with a wide variety of advertisers on digital solutions. It was my job to ensure these advertisers, and their agencies, got the most possible out of every dollar they spent with Google, and to find them additional strategies to invest in.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

KlientBoost was brought in to help one of my advertisers develop a more strategic website funnel and to optimize their content, design and structure. My client wanted more leads and a more efficient investment, and felt this could be partially accomplished by a more succinct conversion funnel.

The client had only basic web development expertise and as his Google rep, our team specialized in driving traffic to their site, but not the behavior on the site itself. So while the client had historically done all web optimization themselves, once they decided to scale up their growth, they needed true experts at the science of conversion flow.

What were your goals for this project?

The goal of this project was to improve overall conversion rate and to increase total conversions. We (the client and Google) were essentially asking Google to maximize ROI while they're other marketing efforts grew traffic volume.

SOLUTION

How did you select KlientBoost?

KlientBoost was selected by the advertiser out of a pull of several advertisers based on an internally conducted RFP. I believe there were 3-5 companies considered. This project was lead by the CEO and the executive leadership team. The initial scope of the RFP was strictly for website support and conversion funnel optimization. There was already an existing digital marketing agency being used, but they were focused on traffic generation.

Describe the scope of their work in detail.

At first, KlientBoost was only asked to improve website design, structure, and flow. This included redesigning pages for more functionality, and advising on creativity and content.

However, KlientBoost's work was so exemplary, the decision was made that they should run as much of the business as possible, so the original digital ad agency was removed and those responsibilities were added to KlientBoost's contact. This was a not a small advertising budget. At the time, I believe investment may have been in the low to mid 7 figure and focused primarily on search, video, and display advertising.

What was the team composition?

I primarily interfaced with the founder and CEO of KlientBoost and didn't have a ton of exposure to his teams. At the time, the KlientBoost team was still relatively modest in size, but growing rapidly. The CEO was a fantastic partner though, both in terms of higher level thinking, and in terms of tactical strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Though I can't share specific numbers, the two primary metrics that were focused on during this project were cost per lead and total number of leads. Under KlientBoost's management, we saw an almost immediate increase in total number of leads and a slow decline in cost per leads over the first year.

There were many side benefits as well that at the time, we're considered as high of priority as leads. We saw an increased reach, increase in impressions served, a drastic increase in testing new products and new platforms, and much stronger overall brand awareness.

How effective was the workflow between your team and theirs?

The workflow was fantastic. As I had the opportunity to work both with the previous digital ad agency and with KlientBoost, I can speak to the fact that the ease of communication increased dramatically. The people we worked with at KlientBoost took a very collaborative approach. They were always open to sharing ideas, but equally importantly, they were always open to listening to ideas and finding ways to actually work together.

What did you find most impressive about this company?

KlientBoost has such a great focus on science, technology, and data. It feels as though they are constantly trying to help you evolve your business for the future. They don't just toss out lofty ideas, they bring really sophisticated data to the table in every discussion.

Are there any areas for improvement?

Not based on my experience. I've probably worked with 70-100 ad agencies in my career, and I would probably rank KlientBoost in the top 3.

BACKGROUND

Please describe your company and your position there.

We are an internet based mobile car buying service. We cater to the customer and come to their location preference. We handle all paperwork, pick up of the vehicle and get the customer paid on the spot. I am the Founder of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to handle our PPC/SEM and social media marketing. Our goals were to cut our cpa and help the company get more hot leads.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

We went with Klientboost because of their professionalism. They were all about their business but also had great personalities at their company. They were energetic and always had great communication.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a discovery phase where they learned the ins and outs of our business, they helped us set goals and helped deliver and every goal we set. They’re design team did a great job on our landing pages. (Wish they designed our whole website)

How many people from the vendor's team worked with you, and what were their positions?

We worked with 3 people at Klientboost. Originally we worked with the founder. We also worked with a designed and a PPC account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since taking them on as partners they helped lower our cpa. They helped us stay ranked on top of googles page in key times during the day and month. They continues to push our teams with goals and helped us reach those goals.

Describe their project management style, including communication tools and timelines.

Their communication was on point with weekly emails backed by data and analytics. They are a fun and energetic team. They really push you to be great.

What did you find most impressive or unique about this company?

Their level of professionalism while also being fun and energetic. They really work well together and get the job done.

Are there any areas for improvement or something they could have done differently?

I probably would want more on the phone meetings. I like emails but getting on the phone and chatting is always nice.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a luxury travel agency that specializes in business class travel to international destinations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were having challenges scaling our marketing efforts, every time we tried to increase our ad spend, our CPA would jump and all of our metrics would go out of whack. Originally we brought on Klientboost to help us solve this issue and grow the campaigns at CPA that was the same or better as we were achieving on a small scale.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I was researching potential reasons as to why whenever we raised our ad spend, it resulted in higher spend but considerably lower results. While researching I came across a piece of content written by Jonathan and through that decided to contact them. At the time they were a very young company and seemed to be hungrier than most other companies to achieve my company goals.

Jonathan was very thorough and very transparent in explaining the process and the gameplan. 

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• Improve landing page\
• Build out new campaigns using Klientboosts strategy at the time - SKAG's (single keyword ad groups)
• improve CPA and grow conversion amounts

How many people from the vendor's team worked with you, and what were their positions?

I worked with 1 person mainly, that person changed overtime as there were changes within their company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaign's ROI grew 50% YOY.  They were always available and easy to reach when we needed to 

Describe their project management style, including communication tools and timelines.

This changed over the years. Originally it was either over the phone or a simple email of what happened the previous month and plans for the next month. Over time, it changed to a PowerPoint-style presentation with a more in-depth analysis of what happened and where we are going in the future.  The timelines were broken down by monthly and quarterly milestones. 

What did you find most impressive or unique about this company?

They have a fun and positive attitude, while also working hard to deliver great results.  

Are there any areas for improvement or something they could have done differently?

One of the challenges we began experiencing issues implementing new landing pages, which was one area we could grow conversions. It felt like this was holding us back and at one point we kind of plateaued. 

I'm not sure if that is something on Klientboost or if that is just the business niche we are in. That is the only possible area I would've liked to have been addressed or improved on, pushing us past a plateau.

BACKGROUND

Please describe your company and your position there.

Kooshi Gourmet is LA’s premier meal delivery service, sourcing, preparing and delivering healthy, gourmet and all natural chef prepared meals to clients in the LA and OC areas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired Klientboost after having 3 prior failed engagements with other marketing agencies. The challenge with marketing our service is that it’s local and being a luxury service we cater to a hard to reach affluent client base.

What were your goals for this project?

When we engaged with Klientboost it was our last try at making PPC work for our business, because no one else was able to to provide the transparency, communication and most importantly the profitability for our PPC marketing channels.

SOLUTION

How did you select KlientBoost?

Being a Marketing & Branding manager myself, I immediately took notice of KlientBoost’s tasteful and well executed brand identity, I gave them a call and was quickly set up with Kyle, an experienced and expert account manager who quickly earned our trust by asking all the right questions and making all the right suggestions. The choice was clear.

Describe the scope of their work in detail.

KlientBoost carried out a discovery phase during which we had the opportunity to get to know one another, and shared all of our existing assets/workflows and data with them.

They analyzed our channel data, and audited our full funnel, at which point they made a determination that we needed improvements to the top of our funnel (landing pages) which i had personally designed and iterated upon; naturally I was skeptical but they backed up their opinions with real data and Tyler (the designer assigned to our account) quickly turned around a world class landing page, following our stringent brand guidelines. We liked it so much in fact, that we had no feedback for them, we approved it right away.

Then Kyle pointed out to us something that every agency before them had missed - a single setting in our facebook ads manager that was costing us 40% of our sales... they cleaned up house, optimized our targeting and went live with the ads.

What was the team composition?

I’ve worked closely with Kyle, our account manager, and Tyler, the designer assigned to our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since engaging with KlientBoost, the channels they are responsible for have experienced a growth of over 100% in sales, they have cut our CPA in half. They also optimized our landing pages for lead gathering upon our request which has resulted in a much bigger audience for our email&sms marketing channels, driving a strong sales growth on those channels as well.

How effective was the workflow between your team and theirs?

This is where KlientBoost shined the most in my opinion. We went through 3 other agencies before landing at KlientBoost, and they were the only ones who were able to maintain precise communication, adherence to our brand guidelines and an accountable chain of custody as it pertains to action items on our account. They are very well organized and have at times outperformed our in house team in terms of speed of implementation and reliability.

What did you find most impressive about this company?

Communication and Accountability. They go above and beyond to communicate all the critical information we need. they understood what it was that frustrated us with other agencies and they delivered exactly what we were looking for by being an honest and reliable partner.

Are there any areas for improvement?

Honestly, we have had nothing but positive experiences with KlientBoost - sometimes we feel like we are not fast enough for them as opposed to the other way around.. such a relief!

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for an online platform that believes in sharing yoga with the world. We offer live and on-demand classes, courses, meditations, and more. In my role, I work closely with the KlientBoost team to manage our paid advertising on Google and Facebook.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We started our partnership with KlientBoost in order to manage our Facebook and Google paid advertising. At the time, our cost per acquisition to get new prospects to use our service was too high.

They saw the opportunity to restructure our account and optimize it, so that we could get our cost per acquisition down. With their creative team, they would also be able to increase our branch reach by clarifying and sharing our brand message to a larger audience.

What were your goals for this project?

Our goals for the project were to decrease our cost per acquiring a customer while being able to scale effectively. We also were looking to increase our course sales by having members and prospects purchase à la carte courses. We wanted to increase our return on ad spend for these paid courses.

SOLUTION

How did you select KlientBoost?

In order to select the right vendor, we needed to be extremely careful because paid advertising is a critical part of our business. We searched for a team that would align with our goals while still innovating and bringing new strategies to our account.

We were very impressed with the audit that the KlientBoost team put together for us. The ideas they brought to our account were put to use quickly and we saw success. The team's vision aligned with ours and they understood our goals.

Describe the scope of their work in detail.

The team at KlientBoost help us in developing the overall strategy for our paid accounts. They are experts in optimizing and tweaking the paid advertising campaigns to be more efficient.

I would give them background on our campaign and what type of creative our brand needed to fit our style, and then their creative team would go to work and develop landing pages, ads, and then ultimately launch and optimize them.

What was the team composition?

The team at KlientBoost working on our account has grown over time. We started with two members of their team managing our Google and Facebook account, plus a creative team that helps us with landing pages and ads. Another team member has joined to help us with improving our paid course sales, which we are seeing more success with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with KlientBoost, our cost per acquiring a customer has decreased every year while scaling our account. We have hit new record course sales this year. Paid advertising changes quickly, and the KlientBoost team has been able to make quick pivots so we are still finding success. With their attention and expertise, we were able to increase our total revenue for these channels.

How effective was the workflow between your team and theirs?

The KlientBoost team are fast to respond whenever we have questions or feedback. We meet every week to go over our account, and I find that they are very open to new ideas while being honest whenever they feel like a new campaign may not work. Most of our communication is now over Slack, and I find whenever I message them, I'm not worried about whether they will respond back or not. I know they are there and attentive to our campaigns.

What did you find most impressive about this company?

I was impressed with the knowledge they have in optimizing paid campaigns. It's clear that they are experts and have tried and tested many ways to get the best results. While they are experts, they are always learning too, which is super important in the ever changing landscape of paid advertising. They are always trying to make our account more efficient and drive even better results.

Are there any areas for improvement?

I was very satisfied with their work. At times, they may be quick to launch new campaigns or make edits, and it may be worthwhile for a double check on spelling to make sure there are no typos, but this quick, on your feet response is exactly what our company needs.

BACKGROUND

Please describe your company and your position there.

We are a licensed traffic school. We help people learn the rules of the road after they get a traffic ticket. I am the owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We believe that PPC is our biggest opportunity to scale our business. We weren't doing that great on our own so we hired KlientBoost to improve our ROAS and scale our spend so we could grow while improving our profitability.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I had heard a lot about KlientBoost through their blog content which was always excellent. After scheduling a discovery call with their team, I thought they could definitely help with PPC and CRO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work was primarily PPC management and Conversion Rate Optimization. We initially had a 3-month term which then went month to month. The key deliverables were increasing our ROAS and then increasing our budget. They spent time optimizing our account and creating experiments to find a winning strategy.

After finding a strategy that worked, we focussed on increasing our budget week by week. For CRO, they tested many landing page variations until we had statistical confidence. In addition, their team was always available to answer any questions I had about improving CRO elsewhere.

How many people from the vendor's team worked with you, and what were their positions?

I worked with George and Lauren. George is a CRO designer and Laurent is an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It took a little longer than we planned but we improved our ROAS to a point where it's stable and increased our profitability on PPC. We also scaled our budget quite a bit during our time working together.

Describe their project management style, including communication tools and timelines.

We used Asana for project management, Google data studio to track data (which was available for me to review anytime), and email for general communication. We also had weekly calls set up and their team usually replied in 1-2 business days to any questions I had.

What did you find most impressive or unique about this company?

They clearly are experts in PPC and they have a lot of experience. If Lauren wasn't sure about something or needed a second opinion, she would reach out to the rest of the team to get an answer. Since they've worked with so many clients across so many industries, it was clear they were applying best practices.

Are there any areas for improvement or something they could have done differently?

I can't think of anything in particular that we could have done differently or improved. I believe Klientboost gave it their best.