# Power Digital Power Digital Reviews (66), Pricing, Services & Verified Ratings - Premier Verified - 4.8 out of 5 average review rating - 33 connections joined Power Digital's Network [Visit Website](https://powerdigitalmarketing.com/growthplan/?utm_source__c=thirdpartydirectory&utm_medium__c=clutch&utm_campaign__c=2024_third_party_directories&utm_content__c=profile-power-digital-marketing) [Get a Custom Proposal](https://clutch.co/profile/power-digital) **Empowering Business Growth.** Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at www.PowerDigital.com. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $100 - $149 - Number of employees: 250 - 999 - 3 Locations: - San Diego, CA (Headquarters) - New York, NY - Arlington, VA - Founded in 2012 - 1 languages: English ## Services, Focus Areas, Industries, and Clients ### Service Lines - 25% Social Media Marketing - 20% Pay Per Click - 20% Search Engine Optimization - 15% Advertising - 10% Content Marketing - 10% Web Design ### Focus Areas - Advertising Focus: - 50% Connected TV advertising - 50% Programmatic advertising - PPC Focus: - 50% Google Adwords - 40% Amazon Advertising - 10% YouTube Advertising - SEO Focus: - 40% Content development - 20% On site optimization - 15% Link earning & development - 15% Local search - 10% SEO Reputation Management - Influencer Marketing Platforms: - 40% Instagram Influencer Marketing - 40% Tik Tok Influencer Marketing - 20% YouTube Influencer Marketing - Social Media Focus: - 40% Tik Tok Advertising - 25% Facebook Advertising - 25% Instagram Advertising - 10% LinkedIn Advertising - Influencer Marketing Services: - 25% Influencer Campaign Reporting - 25% Influencer Identification & Recruitment - 25% Influencer Management - 25% Micro-Influencer Marketing ### Industries - 20% Retail - 20% Advertising & marketing - 20% Business services - 20% Consumer products & services - 20% eCommerce ### Clients - 10% Small Business (<$10M) - 65% Midmarket ($10M - $1B) - 25% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.6 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Power Digital's pricing is described as fitting within client budgets, providing good value for cost. Clients noted investments ranging from $10,000 to $500,000 depending on project scope, and many emphasized the effectiveness and ROI achieved from their services. **Most Common Project Size**: $50,000 to $199,999 based on 52 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Search Engine Optimization: $200,000 to $999,999 based on 21 reviews - Other Digital Marketing: $50,000 to $199,999 based on 15 reviews - Pay Per Click: $10,000 to $49,000 based on 13 reviews - Digital Strategy: $50,000 to $199,999 based on 12 reviews - Social Media Marketing: $200,000 to $999,999 based on 9 reviews - Web Development: $50,000 to $199,999 based on 7 reviews - Content Marketing: $10,000 to $49,000 based on 6 reviews - Public Relations: $50,000 to $199,999 based on 4 reviews - Advertising: $10,000 to $49,000 based on 4 reviews - Email Marketing: $10,000 to $49,000 based on 3 reviews - Media Planning & Buying: Confidential based on 2 reviews - Marketing Strategy: Less than $10,000 based on 2 reviews - Graphic Design: $1,000,000 to $9,999,999 based on 1 review - Product Marketing: $1,000,000 to $9,999,999 based on 1 review - Other Marketing: Less than $10,000 based on 1 review - Market Research: $1,000,000 to $9,999,999 based on 1 review - Business Consulting: $200,000 to $999,999 based on 1 review - Direct Marketing: $1,000,000 to $9,999,999 based on 1 review - E-Commerce Development: $50,000 to $199,999 based on 1 review - Custom Software Development: Confidential based on 1 review - Content Writing Services: Confidential based on 1 review - Conversion Optimization: Confidential based on 1 review - Application Management & Support: Confidential based on 1 review - UX/UI Design: $10,000 to $49,000 based on 1 review - Web Design: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Power Digital Review Insights Overall Review Rating: 4.8 - Quality: 4.7 - Schedule: 4.9 - Cost: 4.6 - Willing to Refer: 4.9 ### Top Mentions - Communicative (17 mentions) - Great project management (11 mentions) - Creative (9 mentions) - High-quality work (9 mentions) - Professional (9 mentions) - Timely (9 mentions) - Results-oriented (8 mentions) - Knowledgeable (7 mentions) - Passionate about their work (6 mentions) - Team players (6 mentions) - Well-organized projects (6 mentions) - Collaborative (5 mentions) - Detail-oriented (5 mentions) - Openness (5 mentions) - Proactive (5 mentions) - Easy to work with (4 mentions) - Exceptional results (4 mentions) - Great team (4 mentions) - Trustworthy (4 mentions) - Unique expertise (4 mentions) ### Review Highlights **High Client Satisfaction** Overall, clients express high satisfaction with Power Digital Marketing's services, praising their expertise, communication, and results-driven approach. The agency's focus on delivering measurable outcomes has earned them a strong reputation among a diverse client base. **Commitment to Client Success** Power Digital Marketing is committed to their clients' success, consistently going above and beyond to achieve desired outcomes. Their dedication is reflected in their proactive approach, strategic creativity, and willingness to adapt to client needs. **Tailored Strategies for Diverse Industries** The agency is adept at creating tailored marketing strategies that cater to the specific needs of various industries, including healthcare, real estate, and consumer goods. This adaptability is a key factor in their ability to drive targeted results. **Strong Client Collaboration** The agency is praised for its partnership mentality, working closely with clients to understand their business goals and tailor strategies accordingly. This collaborative approach has been a cornerstone of their success, fostering trust and long-term relationships. **Proactive Issue Resolution** Clients note Power Digital Marketing's proactive approach to addressing issues and challenges. Their willingness to pivot strategies and implement client feedback ensures that potential roadblocks are navigated effectively, maintaining project momentum and success. **High-Quality Deliverables** The quality of work produced by Power Digital Marketing is frequently highlighted as a key strength. Clients commend their attention to detail and the high standards they maintain across all deliverables, which contributes to successful project outcomes. **Effective Use of Communication Tools** Power Digital Marketing effectively utilizes communication tools like Slack, Zoom, and Google Docs, ensuring efficient collaboration and project tracking. This approach facilitates transparency and keeps clients informed throughout project lifecycles. **Impressive ROI and Revenue Growth** Power Digital Marketing's efforts have led to substantial ROI and revenue growth across various clients. Notable achievements include a 70% increase in net revenue for a luxury fashion brand and significant gains in digital campaigns for other clients. Their strategic focus on results and ROI is a key strength. **Room for Improved Reporting** While clients appreciate the overall quality of Power Digital Marketing's services, some have noted opportunities for improvement in reporting accuracy and detail. Ensuring that data and insights are consistently precise could enhance client satisfaction and trust. ### Power Digital Reviews #### Digital Marketing Campaigning for Digital Marketing Agency (Featured Review) **The Project** - Services: Advertising, Pay Per Click, Search Engine Optimization - Project size: Confidential - Project length: January 2023 **Project Summary**: Power Digital was hired by a digital marketing agency to develop and execute a comprehensive digital marketing strategy. Their work includes SEO, PPC, content marketing, and social media campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Consultant, MyAdvice - Industry: Advertising & marketing - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Jun 21, 2025 **Feedback Summary**: Power Digital's work led to a 45% increase in qualified website traffic, a 30% increase in lead generation, a 25% decrease in cost per acquisition, and a 20% increase in social media engagement. Their project management, communication, and understanding of the business goals were exemplary. ""The blend of creativity and analytics in their work consistently delivered measurable results."" **BACKGROUND** Please describe your company and position.I am the Digital Marketing Consultant of MyAdviceDescribe what your company does in a single sentence.MyAdvice is a full-service digital marketing company specializing in advertising, blogging, SEO, SEM, social media marketing, marketing strategy, lead generation, content marketing, and marketing consulting to help businesses grow their online presence and generate quality leads. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Increase qualified lead generation through targeted digital advertising campaigns.Improve organic search rankings and website traffic via SEO optimization.Develop and execute a comprehensive social media marketing strategy to boost brand awareness. **SOLUTION** How did you find Power Digital?Clutch SiteWhy did you select Power Digital over others?High ratingsPricing fit our budgetGreat culture fitGood value for costHow many teammates from Power Digital were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Power Digital was engaged to develop and execute a comprehensive digital marketing strategy aimed at increasing brand visibility, driving qualified leads, and boosting online sales. The project encompassed multi-channel efforts including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media campaigns.Key phases included an initial audit of existing digital assets and marketing performance, followed by strategic planning to identify target audiences and growth opportunities. The team implemented technical SEO improvements such as on-site optimization, mobile responsiveness enhancements, and content development focused on relevant keywords and user intent.Simultaneously, PPC campaigns were launched across Google Ads and YouTube with continuous monitoring and optimization to maximize return on ad spend (ROAS). Retargeting and programmatic advertising efforts were incorporated to nurture leads and increase conversion rates.Regular performance reports and strategy adjustment meetings ensured transparency and alignment with business goals.Key Deliverables:Comprehensive SEO audit and technical website improvementsKeyword research and content creation aligned with target audience needsSetup, management, and optimization of PPC campaigns on Google Ads and YouTubeRetargeting and programmatic advertising campaignsMonthly performance reports with actionable insightsStrategic recommendations and quarterly review sessionsOngoing support and campaign refinement based on data analysis **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Power Digital helped us achieve significant growth across multiple channels. Within three months, our qualified website traffic increased by 45%, directly contributing to a 30% rise in lead generation. Through their expert campaign management, our cost per acquisition decreased by 25%. Additionally, social media engagement improved by 20%, enhancing overall brand awareness. Their transparent monthly reporting kept us informed and allowed us to make data-driven decisions, ensuring continuous improvement throughout the project.Describe their project management. Did they deliver items on time? How did they respond to your needs?Power Digital demonstrated excellent project management throughout our engagement. They consistently delivered milestones and deliverables on schedule, ensuring the project stayed on track. Communication was proactive and transparent; they promptly responded to our questions and adapted quickly to any changing needs or priorities. Their collaborative approach made it easy to align goals and expectations, which contributed greatly to the smooth execution and success of the project.What was your primary form of communication with Power Digital?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What stood out most about Power Digital was their data driven approach combined with a genuine partnership mentality. They did not just run campaigns. They took the time to understand our business goals and tailored strategies accordingly. Their transparency, responsiveness, and ability to pivot quickly when needed made them a truly dependable partner. The blend of creativity and analytics in their work consistently delivered measurable results and set them apart from other agencies we have worked with.Are there any areas for improvement or something Power Digital could have done differently?While our experience with Power Digital was very positive overall, there were moments when more frequent updates would have been helpful, especially during the early stages of the project. Improving the onboarding process to set clearer expectations from the start could enhance collaboration even further. However, their willingness to listen and adapt quickly made it easy to address any concerns as they arose. --- #### Content Marketing & SEO for Marketing Solutions Company **The Project** - Services: Content Marketing, Email Marketing, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Jan. - Apr. 2024 **Project Summary**: Power Digital provided SEO, content marketing, and paid advertising services for a marketing solutions company. Their work included SEO enhancements, content development, PPC, and landing page optimization. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Growth Marketing, Marketing Ideas - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 22, 2025 **Feedback Summary**: Power Digital improved the client's digital footprint, resulting in a 37% increase in qualified organic visitors, a 30% increase in conversion rates, and a 20% decrease in acquisition expenses. The team was disciplined, responsive, and attentive. They had clear communication and high-quality work. ""The team at Power Digital maintained exceptional discipline in managing timelines and workflows."" **BACKGROUND** Please describe your company and position.I am the Growth Marketing of Marketing IdeasDescribe what your company does in a single sentence.Marketing Ideas uncovers overlooked marketing trends and transforms them into actionable insights and content systems tailored for modern brands seeking long-term traction. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Architect a sustainable inbound flow of high-intent traffic across multiple digital touchpointsEstablish editorial authority through long-form content and technical on-site improvementsRebuild our ad funnel to improve downstream efficiency without overextending budget thresholds **SOLUTION** How did you find Power Digital?Online SearchClutch SiteWhy did you select Power Digital over others?Pricing fit our budgetGreat culture fitGood value for costHow many teammates from Power Digital were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Power Digital was tasked with elevating Marketing Ideas’s digital presence through an integrated approach combining SEO, content marketing, and paid advertising. The project started with a comprehensive audit of the website and content assets to identify growth opportunities and technical improvements.Key deliverables included:Technical SEO enhancements to improve site health and search visibilityStrategic content development focused on audience engagement and brand authorityManagement of targeted PPC campaigns designed to attract qualified traffic and increase conversionsOptimization of landing pages to boost lead capture efficiencyDetailed monthly performance reports with actionable insightsOngoing consultation to refine strategy based on real-time data and evolving goals **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The collaboration with Power Digital led to a marked improvement in our digital footprint. We observed a 37% uplift in qualified organic visitors, directly boosting the volume of high-intent traffic. Paid campaigns optimized by their team delivered a 30% increase in conversion rates while simultaneously lowering acquisition expenses by nearly one-fifth. User engagement metrics such as session duration improved significantly, indicating stronger content resonance and site usability. These tangible gains substantially contributed to scaling our marketing effectiveness.Describe their project management. Did they deliver items on time? How did they respond to your needs?The team at Power Digital maintained exceptional discipline in managing timelines and workflows. Each milestone was met promptly without compromising quality. They demonstrated keen attentiveness to our evolving needs, swiftly adjusting plans whenever necessary. Communication was clear and consistent, fostering a partnership atmosphere where feedback was welcomed and acted upon efficiently. Their agile and responsive management style greatly contributed to the project’s seamless execution.What was your primary form of communication with Power Digital?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Power Digital’s ability to blend analytical precision with creative insight truly set them apart. Their approach goes beyond standard marketing tactics, focusing instead on deeply understanding business objectives and tailoring strategies that drive measurable impact. Their responsiveness and willingness to iterate rapidly fostered a collaborative environment where innovation thrived. This balance of data-driven decision making and strategic creativity made working with them both effective and inspiring.Are there any areas for improvement or something Power Digital could have done differently?While our experience with Power Digital was overwhelmingly positive, one opportunity for enhancement lies in the initial onboarding phase. Providing a more detailed roadmap and clearer expectation setting at the project outset could help accelerate alignment and reduce early-stage questions. That said, their openness to feedback and rapid adaptation throughout the engagement mitigated any initial uncertainties effectively. --- #### Digital Marketing Campaigning for Digital Marketing Agency **The Project** - Services: Advertising, Pay Per Click, Search Engine Optimization - Project size: Confidential - Project length: January 2023 **Project Summary**: Power Digital was hired by a digital marketing agency to develop and execute a comprehensive digital marketing strategy. Their work includes SEO, PPC, content marketing, and social media campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Consultant, MyAdvice - Industry: Advertising & marketing - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Jun 21, 2025 **Feedback Summary**: Power Digital's work led to a 45% increase in qualified website traffic, a 30% increase in lead generation, a 25% decrease in cost per acquisition, and a 20% increase in social media engagement. Their project management, communication, and understanding of the business goals were exemplary. ""The blend of creativity and analytics in their work consistently delivered measurable results."" **BACKGROUND** Please describe your company and position.I am the Digital Marketing Consultant of MyAdviceDescribe what your company does in a single sentence.MyAdvice is a full-service digital marketing company specializing in advertising, blogging, SEO, SEM, social media marketing, marketing strategy, lead generation, content marketing, and marketing consulting to help businesses grow their online presence and generate quality leads. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Increase qualified lead generation through targeted digital advertising campaigns.Improve organic search rankings and website traffic via SEO optimization.Develop and execute a comprehensive social media marketing strategy to boost brand awareness. **SOLUTION** How did you find Power Digital?Clutch SiteWhy did you select Power Digital over others?High ratingsPricing fit our budgetGreat culture fitGood value for costHow many teammates from Power Digital were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Power Digital was engaged to develop and execute a comprehensive digital marketing strategy aimed at increasing brand visibility, driving qualified leads, and boosting online sales. The project encompassed multi-channel efforts including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media campaigns.Key phases included an initial audit of existing digital assets and marketing performance, followed by strategic planning to identify target audiences and growth opportunities. The team implemented technical SEO improvements such as on-site optimization, mobile responsiveness enhancements, and content development focused on relevant keywords and user intent.Simultaneously, PPC campaigns were launched across Google Ads and YouTube with continuous monitoring and optimization to maximize return on ad spend (ROAS). Retargeting and programmatic advertising efforts were incorporated to nurture leads and increase conversion rates.Regular performance reports and strategy adjustment meetings ensured transparency and alignment with business goals.Key Deliverables:Comprehensive SEO audit and technical website improvementsKeyword research and content creation aligned with target audience needsSetup, management, and optimization of PPC campaigns on Google Ads and YouTubeRetargeting and programmatic advertising campaignsMonthly performance reports with actionable insightsStrategic recommendations and quarterly review sessionsOngoing support and campaign refinement based on data analysis **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Power Digital helped us achieve significant growth across multiple channels. Within three months, our qualified website traffic increased by 45%, directly contributing to a 30% rise in lead generation. Through their expert campaign management, our cost per acquisition decreased by 25%. Additionally, social media engagement improved by 20%, enhancing overall brand awareness. Their transparent monthly reporting kept us informed and allowed us to make data-driven decisions, ensuring continuous improvement throughout the project.Describe their project management. Did they deliver items on time? How did they respond to your needs?Power Digital demonstrated excellent project management throughout our engagement. They consistently delivered milestones and deliverables on schedule, ensuring the project stayed on track. Communication was proactive and transparent; they promptly responded to our questions and adapted quickly to any changing needs or priorities. Their collaborative approach made it easy to align goals and expectations, which contributed greatly to the smooth execution and success of the project.What was your primary form of communication with Power Digital?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What stood out most about Power Digital was their data driven approach combined with a genuine partnership mentality. They did not just run campaigns. They took the time to understand our business goals and tailored strategies accordingly. Their transparency, responsiveness, and ability to pivot quickly when needed made them a truly dependable partner. The blend of creativity and analytics in their work consistently delivered measurable results and set them apart from other agencies we have worked with.Are there any areas for improvement or something Power Digital could have done differently?While our experience with Power Digital was very positive overall, there were moments when more frequent updates would have been helpful, especially during the early stages of the project. Improving the onboarding process to set clearer expectations from the start could enhance collaboration even further. However, their willingness to listen and adapt quickly made it easy to address any concerns as they arose. --- #### Digital Strategy for Hair Care Company **The Project** - Services: Advertising, Content Marketing, Digital Strategy, Direct Marketing, Email Marketing, Graphic Design, Pay Per Click, Product Marketing, Search Engine Optimization, Social Media Marketing - Project size: $1,000,000 to $9,999,999 - Project length: Jan. 2022 - Aug. 2023 **Project Summary**: A healthcare company hired Power Digital for digital strategy. They took over the client's DTC and Amazon marketing channels to run paid search, content development, and ads on TV and TikTok. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director of E-Commerce, PATTERN Beauty - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 1, 2023 **Feedback Summary**: Power Digital's work played an important roll in the client's growth as a company. Power Digital led an excellent project management process with responsive communication via in-person and virtual meetings and emails. The client also praised how the team became an extension of their internal staff. "''We have grown exponentially with Power Digital as our partner and will continue to work with them.''" **BACKGROUND** Please describe your company and position.I am the Senior Director of Ecommerce of PATTERN BeautyDescribe what your company does in a single sentence.We are a premium hair care company catering to the curly, coily & tight-textured communities. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Increase brand awarenessIncrease traffic to siteGrow revenue and new customers **SOLUTION** How did you find Power Digital?Already the agency of record when I started with PATTERN Beauty.Why did you select Power Digital over others?PDM was already our agency.How many teammates from Power Digital were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.All of our performance marketing channels for both DTC & Amazon sit with Power Digital. This is an ongoing contract with no end date in sight. We also have run CTV ads and are launching tiktok. We also have paid search, content development for paid social ads and email support through Power Digital. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We have grown exponentially with Power Digital as our partner and will continue to work with them for both our DTC & Amazon channels.Describe their project management. Did they deliver items on time? How did they respond to your needs?Excellent team, project management skills and response time. Wonderful partners.What was your primary form of communication with Power Digital?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?A lot of agencies say they want to be an extension of a brand's team but Power Digital really, truly is an extension of our team.Are there any areas for improvement or something Power Digital could have done differently?n/a --- #### Digital Marketing for Ethical Apparel Company **The Project** - Services: Advertising, Digital Strategy - Project size: Confidential - Project length: July 2021 - Ongoing **Project Summary**: An ethical apparel company has hired Power Digital for digital marketing services. The service provider creates advertisements and is responsible for running the client's Facebook and Google Ads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & COO, Ondo - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 2, 2023 **Feedback Summary**: Since beginning their engagement with Power Digital, the client has seen significant increases in metrics. The service provider is highly organized and consistently supplies excellent work. The client has been impressed with Power Digital’s holistic and data-driven approach to the engagement.  "“They consistently provide us with excellent quality work.”" **BACKGROUND** Introduce your business and what you do there.I’m a co-founder and COO of Ondo, an ethical apparel company specializing in no-show socks that don’t slip off.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital?We were looking to grow our revenue and customer base through digital marketing, so we hired Power Digital.  **SOLUTION** What was the scope of their involvement?We started by discussing our goals and broad information about our business and strategy. During this discovery phase, we were focused on building a data-driven approach. Power Digital runs our Facebook and Google Ads. The team also creates advertisements and has made a content calendar for us. They’ve run our SEO efforts in the past, but we’re primarily focused on our paid advertising efforts. What is the team composition?We work with about 5–6 individuals; this includes an account director, a manager, and a Facebook and Google strategist. How did you come to work with Power Digital?We found them through a referral. We engaged them through a normal RFP process, and we ultimately decided to move forward with Power Digital. What is the status of this engagement?We started working together in July 2021, and the engagement is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our important metrics have increased since we started working together; some important metrics for us have been marketing metrics and ROAS. They consistently provide us with excellent quality work. How did Power Digital perform from a project management standpoint?We have very active discussions via Slack and email. The communication is structured, and we consistently set new targets and work backward on how to hit them. We communicate where we are on our plans on a weekly basis and adjust when needed. We’ve been very impressed with their project management skills. What did you find most impressive about them?The team is very data-driven and strategic in terms of business. They aren’t just a marketing vendor; they have a holistic approach and help us think through ideas like product operations and how they interact with marketing. They’re a trusted partner and levels above other vendors. Are there any areas they could improve?There’s nothing we can come up with. Do you have any advice for potential customers?Create a culture that allows Power Digital to perform at their best. They’re very knowledgeable, but you must create a space for them to present their ideas. Let them challenge you and your ideas because that’s when you’ll have the most transparent dialogue.  --- #### Marketing & Online Sales Strategy Consulting for Snack Co **The Project** - Services: Advertising, Email Marketing, Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: Confidential - Project length: Oct. 2021 - Ongoing **Project Summary**: Power Digital provides marketing and online sales strategy consulting for a snack company. The team manages the client's Walmart and Instacart advertising and Amazon sales. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Omnichannel Development Lead, Catalina Crunch - Industry: Other industries - Review Type: Phone Interview - Verified **The Review** — Jun 22, 2023 **Feedback Summary**: Thanks to Power Digital's efforts, the client has experienced MoM growth in Amazon sales. The team's comprehensive marketing plans have led to great results. Power Digital is a true partner; they deliver on time and within budget, communicate budget updates regularly, and are receptive to feedback. ""The whole team has been really great; they’re a huge part of our success."" **BACKGROUND** Introduce your business and what you do there.I’m the omnichannel channel development lead at Catalina Crunch. We’re a consumer packaged goods (CPG) startup in the cereal and snacks grocery category. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital?We were working with a different partner for our Amazon and omnichannel business but felt that we had plateaued with them. We were looking for a new agency partner to help with the day-to-day management of Amazon and other omnichannel paid search efforts and also to help with strategic planning. **SOLUTION** What was the scope of their involvement?Power Digital consults on our marketing and online sales strategy. We started by having them manage our Walmart and Instacart online advertising. Then about five months later, we transitioned our Amazon business over to them as well. We haven’t provided them with documents, but we’ve had multiple conversations explaining our gaps and hopes for the partnership.What is the team composition?The engagement started with one salesperson. Since then, we’ve talked with 3–5 teammates, usually 2–3 at a time. Power Digital wants to make sure we’ve been introduced to everyone we’d potentially work with.What is the status of this engagement?We began working with them in October 2021, and we’re still working with them.How did you come to work with Power Digital?We have a mutual investor who mentioned Power Digital to our founder and CEO. We looked into three or four other potential partners but landed on Power Digital.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?I’m really happy with what Power Digital has done; from May 2022–December 2022, we saw month-over-month (MoM) increases in Amazon sales. During major tentpole events in 2023, they’ve worked with us to put together great all-inclusive plans. For example, we had a stellar January due to our “new year, new you” campaign; this led to a really great February and March.How did the company perform from a project management standpoint?Power Digital is great about staying within the parameters of our budget and checking in regularly to communicate if we’re overpacing or underpacing. They do a great job of hitting the deadlines we set.Are there any employees from the service provider's team that you would like to give a shout-out to in this review?The whole team has been really great; they’re a huge part of our success. Joe (Managing Director, Creative Services) leads the team, and they all do a great job together.What did you find most impressive about them?The biggest difference I’ve seen with Power Digital — aside from Amazon sales growth — is that they’re a true partner; I can tell they care about our business and our growth. It’s hard to find a partner that feels like they’re truly on your team as opposed to just a third party you’re working with.I’ve had a great experience with Power Digital, and when we’ve run into hiccups, they’re really open to transparency and feedback. I feel comfortable bringing up areas of opportunity, and they’re willing to pivot as needed.Are there any areas they could improve?No, nothing stands out.Do you have any advice for future clients of theirs?In general, it’s important to be really transparent with third-party agencies and provide your partner with guidelines, parameters, and expectations. Having a great communication flow to make sure everyone’s on the same page has made this partnership really successful. I give Power Digital KPIs and benchmarks, which allow them to do their job efficiently. --- #### SEO, PPC & Social Media Marketing for Tour Operator **The Project** - Services: Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: $200,000 to $999,999 - Project length: Jan. 2018 - Ongoing **Project Summary**: Power Digital provides SEO, PPC, and social media marketing services for a tour operator. The team is responsible for link building, social media content creation, Google Ads management, and GMB optimization. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** President, So Diego, Inc. - Industry: Hospitality & leisure - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 2, 2023 **Feedback Summary**: Power Digital has helped the client increase sales by 20% annually, with some years exceeding 40% growth. The team exceeds the client's expectations, goes the extra mile, and adjusts their strategy when needed. Power Digital is detail-oriented and responds promptly to the client's requests. ""They exceed all expectations on our project deliverables."" **BACKGROUND** Please describe your company and position.I am the President of So Diego, Inc.Describe what your company does in a single sentence.Tour and Activity Operator **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Attain new online customers to book directly through our website.To position our brand as a leader in our industry **SOLUTION** How did you find Power Digital?ReferralWhy did you select Power Digital over others?Close to my geographic locationGreat culture fitReferred to meHow many teammates from Power Digital were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We've been working with Power for many years, and the scope of the work has changed over time.  We initially hired them for help with SEO.  Our website was not ranking well, and sales were low.  During the first few years, they help optimize the site, link building to other complimentary sites, social media content creation and scheduling, some ad word work on Google, blog topic creation, competitor analyses, suggestions and delivering site updates, GMB optimization, etc.   **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The measurable outcomes that we look at are the number of booking and revenue we've collected throughout the years.  Since the start of the project, the amount we were paying for Power's services was not going to allow us to cover 6 months of payment and expenses, and after they started, sales started to climb.  Sales have climbed about 20% each year, with some years exceeding 40% from the prior year. Describe their project management. Did they deliver items on time? How did they respond to your needs?They exceed all expectations on our project deliverables, and even go further to make adjustments to our plan and scope of work when things get stagnant.  Management is stellar, and it's the main reason we continue to work with them.  Not to mention, we feel as though they truly have the best interest in mind for our small business.  They respond promptly, and don't take long to answer questions or to our requests. What was your primary form of communication with Power Digital?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The most impressive quality about Power is their attention to detail and their customer service.  We've had only a few team members work on our projects, and each one showed a true passion for their work and their company.  The team is very insightful, smart, swift, and easy going.  It's apparent that the internal management is paying close attention to their employees, and guiding them so that they are staying on top of trends, updates and the health of our website and reputation. Are there any areas for improvement or something Power Digital could have done differently?We've had wins and some losses while working with Power.  The wins outnumber the losses, however.  We were bummed when our PPC campaigns didn't work, or when the CRO team updated some elements to the website, and we didn't see much from that work, or when Google updated their algorithm and it set us back quite a few spots on keywords.  But, I'm not sure that any of this was in their control.  They pivoted fast, and made changes immediately.  The wins, however...we keep growing, and each year has been the best year yet since 2022 - after the Pandemic.  --- #### PPC & SEO for Consumer Products Company **The Project** - Services: Search Engine Optimization - Project size: Confidential - Project length: Nov. 2019 - Ongoing **Project Summary**: A consumer products company has hired Power Digital to assist them in developing Google and Youtube advertising strategies. The team also provides the client with SEO services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Digital Marketing Manager, Navitas Organics - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 12, 2023 **Feedback Summary**: Thanks to Power Digital, the client has experienced a significant increase in ROAS, revenue, and search engine rankings. The service provider goes above and beyond to actualize the client's ambitions. Their prompt responsiveness, attentiveness, creativity, and extensive knowledge are commendable. ""They have been stellar throughout our entire relationship thus far!"" **BACKGROUND** Please describe your company and position.I am the Senior Digital Marketing Manager of Navitas OrganicsDescribe what your company does in a single sentence.We are a consumer packaged goods company that sells superfoods including single ingredients such as cacao powder, chia seeds and goji berries, as well as multi-ingredient snacks. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Digital advertisingSearch engine optimizationEmail marketingWebsite developmentAmazon support **SOLUTION** How did you find Power Digital?Online SearchReferralWhy did you select Power Digital over others?High ratingsPricing fits our budgetGreat culture fitGood value for costHow many teammates from Power Digital were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Throughout our partnership with PDM, they've been instrumental in helping us develop a robust and successful Google advertising strategy, YouTube advertising strategy and ongoing search engine optimization strategy. They are diligent in their monthly reporting, giving us clear and actionable insight into fluctuating trends and steps needed to adjust to our goals. They understand our objectives with regards to rankings and desired foothold in the marketplace and work with us to gain traction. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We are presented with monthly reports that clearly demonstrate upward movement in all areas in which we are working with them, including ROAS, revenue and rankings. Their efforts in key areas including Google advertising, YouTube advertising and search engine optimization are proving to be successful, helping our business immensely, in this saturated marketplace.They are sharp in their recommendations with regards on what needs to be adjusted and what can continue to be tested (i.e. what's working), and we have the utmost trust in them.Describe their project management. Did they deliver items on time? How did they respond to your needs?They are always very responsive and attentive to our needs. They go above and beyond to support us in every aspect of our partnership. When we have ideas, they are open to hearing them and offering advice on what can be executed, what cannot be executed and why, and how we can get creative in testing. They clearly explain what is needed from us in order to deliver on what is expected from them so that there is open communication and mutual delivery from both teams. The conversations are always easy and fluid, making for a very comfortable and communicative partnership. They are a dream to work with!What was your primary form of communication with Power Digital?Virtual MeetingWhat did you find most impressive or unique about this company?They are incredibly talented, super knowledgeable and very creative. Our team is always impressed with the ideas they bring to the table. Whenever they have ideas, their ideas are always backed with plenty of data to support the "why" behind them so there is never a question about where the ideas came from. We can always trust that they will execute and deliver, and they always show results.Are there any areas for improvement or something Power Digital could have done differently?We have yet to see any areas in which they could improve upon. They have been stellar throughout our entire relationship thus far! --- #### Digital Marketing for Smart Locker Solutions Company **The Project** - Services: Advertising, Application Management & Support, Business Consulting, Content Marketing, Content Writing Services, Conversion Optimization, Custom Software Development, Digital Strategy, Direct Marketing, Email Marketing, Graphic Design, Market Research, Marketing Strategy, Media Planning & Buying, Other Digital Marketing, Pay Per Click, Search Engine Optimization, Social Media Marketing, UX/UI Design, Web Design, Web Development - Project size: Confidential - Project length: Dec. 2018 - Ongoing **Project Summary**: Power Digital provides various digital marketing services for a smart locker solutions company. The scope includes SEO, content strategy, social media marketing, and web development, among other tasks. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP Marketing, Quadient - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — May 9, 2023 **Feedback Summary**: Since partnering with the Power Digital team, the company has achieved significant growth in all KPIs. The team provides invaluable input, sound strategies, and reports. Their active engagement and smooth communication via virtual meetings and emails make up a seamless workflow. ""They are very engaged and do whatever they can to support our goals."" **BACKGROUND** Please describe your company and position.I am the VP Marketing of QuadientDescribe what your company does in a single sentence.Parcel Pending by Quadient is the global leader in smart locker solutions for residential, retail, carrier, commercial, and university clients. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Pipeline creationDigital strategy partnerMarketing operations support **SOLUTION** How did you find Power Digital?Online SearchWhy did you select Power Digital over others?Great culture fitGood value for costHow many teammates from Power Digital were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.PDM has been the center of our digital transformation. We went from a start-up to a global solution, and they played an integral role in all aspects of that growth. They support us in digital marketing, SEO, content strategy, Social Media, marketing operations, UX/UI, CRO, and web development. With the support of their forward-thinking sound strategies and in-house experts, we have grown all KPIs by double and triple digits. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We hit double and triple growth in all KPIs. With the help of their content and SEO strategies, we increased our page 1 keyword(s), driving our organic search conversions. Their marketing ops support stabilized and built a consistent, forecastable, and reportable lead funnel that helped our marketing managers optimize our campaigns resulting in triple-digit lead volume. The digital marketing team provided invaluable input into our strategy. Their ongoing attention to reviewing and iterating the results led to a consistent MOM increase in qualified leads and opportunities.Describe their project management. Did they deliver items on time? How did they respond to your needs?The entire PDM team has an exceptional ability to understand our strategic intent and recommend the best forward-thinking solutions. I can't say enough good things about the team at PDM. They do an outstanding job supporting us with sound strategies and then communicating and reporting results. They are always open for feedback and very easy to collaborate with. They have assigned a fantastic project manager that ensures all our projects are on-time and on budget.What was your primary form of communication with Power Digital?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?PDM is more than an agency; they are an extension of our team. They are very engaged and do whatever they can to support our goals. PDM is unique because they assign subject-matter experts in all areas where they help you, so we can focus on other areas of the business that need our attention. This can be scary sometimes, as some agencies aren't as committed to your success as PDM is. This enables us to think bigger and make bold moves, knowing we have a partner we can count on to support us in our success.Are there any areas for improvement or something Power Digital} could have done differently?Whenever I have any issues, there is a way to communicate those quickly, and they immediately act on them. So I have no other feedback at this time. --- #### Digital Marketing for PC Component Manufacturing Company **The Project** - Services: Advertising, Digital Strategy, Email Marketing, Graphic Design, Media Planning & Buying, Other Digital Marketing, Social Media Marketing - Project size: Confidential - Project length: July 2022 - Ongoing **Project Summary**: Power Digital provides digital marketing services for a PC component manufacturing company. They manage and execute media planning across Google, programmatic and paid social ads, TikTok, influencers, and CRM. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Growth Marketing, NZXT - Industry: Retail - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Apr 10, 2023 **Feedback Summary**: Power Digital has completed the deliverables beyond the client's expectations. As a result, the target CPA and project metrics are achieved. The team collaborates smoothly through meetings and emails. Their excellent management and quick understanding of the business are noteworthy. ""Power Digital has excellent project management functions."" **BACKGROUND** Please describe your company and position. I am the Director Of Growth Marketing of NZXT Describe what your company does in a single sentence. PC component manufacture and PC system integrator. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish? Implement modern paid media strategy to drive total business growth. Help develop measurement processes to drive performance and incrementally. Develop and deploy segmentation strategies across the funnel and user journey. **SOLUTION** How did you find Power Digital? Other Why did you select Power Digital over others? Pricing fit our budget Great culture fit Other What was the size of Power Digital’s team? 12 Describe the scope of work in detail. Please include a summary of key deliverables. Power Digital is responsible for media planning and execution across Google, Programmatic, Paid Social, TikTok, Influencers, and CRM. We also leverage Power Digital for ad creative and email designs. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Target CPA Net Revenue Growth Ecom/DTC metrics Incrementally Describe their project management. Did they deliver items on time? How did they respond to your needs? Power Digital has excellent project management functions. We regularly get deliverables that are above and beyond what we've asked for. They constantly bring a strategic lens to our programming that improves our ability to impact the business. What was your primary form of communication with Power Digital? Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company? Power Digital has high level business and marketing acumen. They quickly understanding the inner workings of the business and how to impact the business through the levers they manage. Are there any areas for improvement or something Power Digital could have done differently? I have been very satisfied with all aspects of Power Digitals service and partnership. --- #### Digital Marketing, PR & SEO for Frozen Cocktail Company **The Project** - Services: Advertising, Other Digital Marketing, Search Engine Optimization - Project size: $200,000 to $999,999 - Project length: Oct. 2020 - Ongoing **Project Summary**: Power Digital Marketing has provided digital marketing services to a frozen cocktail company. They’ve executed a social media strategy for Facebook and Instagram and managed the client’s PR and SEO efforts. **Review Rating**: 5.0 - Quality: 0.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Senior Brand Manager, Frozen Cocktail Brand - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 30, 2022 **Feedback Summary**: Power Digital Marketing has executed an effective digital marketing strategy. Their efforts have significantly increased the client’s web traffic and garnered 5,000 email subscribers. They’ve been timely, responsive partners who’ve met with the client weekly and communicated via phone and email. ""Power has been a very thorough, organized partner; they’ve delivered everything on time and within budget."" **BACKGROUND** Introduce your business and what you do there. I’m a senior brand manager for a frozen cocktail company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing?  We wanted to engage a full-service digital marketing agency that could manage our paid SEO and PR efforts. We wanted to bring our partnerships under one roof versus working with several companies with different responsibilities. Our team is small, and we didn’t have the resources to bring those services in internally, so we partnered with Power to manage our digital marketing. **SOLUTION** What was the scope of their involvement? Initially, we engaged Power to take over as our SEO and PR agency. Over time, we wanted to develop our online marketing tactics, so we expanded Power’s responsibilities and handed them the keys to our other marketing channels. We provided them with a recap of our social media marketing efforts and outlined details about our target audience. Then, the team thoroughly audited our marketing channels and proposed a new strategy. Since taking over as our full-service digital marketing agency, they’ve assisted us with content and email marketing, social media strategy, PR, and SEO. Regarding social media, the team has managed our advertising efforts on Facebook and Instagram. They’ve also supported our ad campaigns by creating mailers, themes, and media pitches.  What is the team composition? We’ve worked with at least 12 team members from Power, but we’ve primarily interfaced with our account manager.  How did you come to work with Power Digital Marketing? We reviewed several potential partners through an RFP process, and Power stood out.  How much have you invested with them? CONFIDENTIAL  We’ve invested roughly $250,000 in the partnership with Power.  What is the status of this engagement? We began working with Power in November 2020, and the partnership is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Power has implemented a more successful digital marketing strategy than our original one. They’ve delivered excellent quality work and made the most out of our marketing dollars. Their efforts have facilitated hundreds of media placements and increased our website traffic exponentially. Our email marketing efforts have improved significantly; we’ve reached 5,000 subscribers over a few months and increased our click-through rate.  We’ve also seen a fantastic return on our paid social media advertising year-over-year (YoY). Not only have we been able to reach more people through social media, but Power has helped us effectively target our audience, which is a much more efficient use of our budget. Our partnerships team has secured 6 co-branded promotions, and we’ve set up more heading into next year.  How did Power Digital Marketing perform from a project management standpoint? Power has been a very thorough, organized partner; they’ve delivered everything on time and within budget. The team has orchestrated a seamless, streamlined communication process. Their cross-team communication and synergy have blown us away; I’ve never seen a team work so well in tandem with one another.  We’ve met weekly and reached out to our account manager via phone and email in between meetings; they’ve been very open and responsive throughout. When we’ve shared feedback, the Power team has rolled with it and held brainstorming sessions for how best to implement the changes. They’ve not only accepted our ideas, but they’ve also improved upon them.  What did you find most impressive about them? We’ve been most impressed by Power’s unique perspective on the marketing landscape. Instead of simply executing our asks, they’ve thought outside the box and contributed valuable expertise to the project. We’ve also really appreciated their strong work ethic; they’ve held themselves accountable to KPIs and gone above and beyond to ensure our project’s success.  Are there any areas they could improve? I have nothing Power could improve on; we’ve worked well together.  Do you have any advice for potential customers? If you're looking for one team to take over your digital marketing efforts and serve as a collective unit for all your marketing channels, I’d highly suggest working with Power. Dedicating your marketing budget to Power will be much easier than engaging several partners and dividing their responsibilities. --- #### SEO, PPC & SMM for Footwear Company **The Project** - Services: Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: $200,000 to $999,999 - Project length: Apr. 2020 - Ongoing **Project Summary**: Power Digital Marketing helps a footwear company with SEO, PPC, and SMM. Their work includes doing keyword research and creating content strategies for campaigns on Facebook, Instagram, Twitter, and Google Ads. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 3.0 - Willing to Refer: 5.0 **The Reviewer** E-Commerce Manager, Caleres Europe - Industry: Retail - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 22, 2022 **Feedback Summary**: Power Digital Marketing’s efforts have been successful, so the client is very satisfied with their work. The team is very responsive and excels at meeting deadlines and staying within budget. Additionally, they’re knowledgeable and supportive, and their strategy implementations are outstanding. "“Power is fantastic at what they do, and they’re very good at implementing strategies.”" **BACKGROUND** Introduce your business and what you do there. I’m the e-commerce manager at Caleres Europe, a footwear company that has 12 footwear brands. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We needed help with SEO, PPC, and social media marketing (SMM). **SOLUTION** What was the scope of their involvement? Power helps us with our SEO, PPC, and SMM efforts; the platforms include Facebook, Instagram, Twitter, and Google Ads. Additionally, they help us with content strategy, and they’ve designed a few creative assets for social media. Regarding SEO, they collaborate with us on keyword research. What is the team composition? We work with about 10 people from Power,  including the customer success manager, an account manager, and the channel managers. How did you come to work with Power Digital Marketing? We hired them because our US company uses them. How much have you invested with them? We’ve spent over $200,000. What is the status of this engagement? We started working together in April 2020-ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The work that Power has done for us has been very successful; we’re very happy with what they’ve delivered. How did Power Digital Marketing perform from a project management standpoint? Power’s project management is good; they stick to deadlines and stay within budget. We use Asana for project management and have regular meetings with them. Additionally, they’re very responsive over email. What did you find most impressive about them? Power is fantastic at what they do, and they’re very good at implementing strategies. Additionally, they’re knowledgeable and supportive. Are there any areas they could improve? Power often gets the numbers in their spreadsheets wrong, so they need to improve their reporting. They frequently publish incorrect reports regarding the revenue data. Do you have any advice for potential customers? Power works with little supervision, but you still need to check the numbers in their reports. --- #### Business & SEO Consulting for Lead Generation Company **The Project** - Services: Business Consulting, Content Marketing, Digital Strategy, Search Engine Optimization - Project size: $200,000 to $999,999 - Project length: Apr. 2021 - June 2022 **Project Summary**: A lead generation company engaged with Power Digital Marketing for their business and SEO consultancy services. The team identified improvement points on the client's keywords, rankings, and content. **Review Rating**: 3.0 - Quality: 3.0 - Schedule: 4.0 - Cost: 3.0 - Willing to Refer: 4.0 **The Reviewer** Director of Outreach, Quote - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 18, 2022 **Feedback Summary**: The company was able to enhance their digital visibility and platform performance, thanks to the expertise of Power Digital Marketing. The team was highly communicative, and internal stakeholders were particularly impressed with their collaborative ability and quality of deliverables. ""They were able to see the bigger picture and identify improvement opportunities across our platform."" **BACKGROUND** Introduce your business and what you do there. I’m the outreach director of a lead generation company for insurance providers. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We needed someone to consult us on our business. **SOLUTION** What was the scope of their involvement? Power Digital Marketing provided us with business consultation to identify areas of improvement within our company. We looked at our index pages, keyword performance, website ranking, and content development opportunities. They also created content for us and established our backlinking efforts. What is the team composition? We mainly interfaced with the owners and content developers. How did you come to work with Power Digital Marketing? Power Digital Marketing was highly recommended to our CEO. How much have you invested with them? We roughly invested around $180,000. What is the status of this engagement? We worked together from April 2021–June 2022. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Power Digital Marketing improved our content and online rankings, and helped us resolve issues on our site to enhance its performance. How did Power Digital Marketing perform from a project management standpoint? We had weekly meetings on Slack, and they were very communicative and responsive throughout the duration of the partnership. What did you find most impressive about them? We liked how they fully integrated themselves into our company. Because of that, they were able to see the bigger picture and identify improvement opportunities across our platform. Are there any areas they could improve? Maybe they could be more specific with what they’re trying to accomplish, as they were vague and underperformed on their promises initially. Do you have any advice for potential customers? I would advise you to set up specific metrics for the project to get the most out of your partnership with them. --- #### SEO for Real Estate Technology Company **The Project** - Services: Content Marketing, Digital Strategy, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Sep. 2021 - Mar. 2022 **Project Summary**: Power Digital Marketing provided SEO services to a real estate technology company. Their scope included auditing the site’s SEO, optimizing pages, implementing backlinking strategies, and creating SEO content. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CMO, Dwellful - Industry: Real estate - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — May 27, 2022 **Feedback Summary**: Thanks to Power Digital Marketing’s efforts, the client saw a 5X increase in organic traffic and a three points increase in domain authority. The team was very communicative, responsive, organized, and timely, and they demonstrated impressive understanding skills, creating a very tailored plan. "“They took the time to understand our business model well and lay out a specific plan for the real estate industry.”" **BACKGROUND** Introduce your business and what you do there. I’m the CMO of Dwellful, a real estate technology company. We help home buyers and sellers across the US find local real estate agents. In my role, I oversee our marketing efforts with the goal of driving inbound leads to help those potential buyers and sellers connect with the real estate agents. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? Historically, we had been very focused on PPC and paid channels to drive traffic, so we were looking for someone who could help us with our SEO. **SOLUTION** What was the scope of their involvement? Initially, Power Digital made an SEO audit of our website and set up a basic plan for growing our organic traffic. Then, they took charge of executing that strategic plan to build SEO content and increase our Google rankings. What is the team composition? I worked with 5–6 people from Power Digital, including an account manager who oversaw our daily collaboration, people focused on technical SEO, and people focused on content development and backlinking. How did you come to work with Power Digital Marketing? I met Power Digital through a personal reference. I had previously worked with a colleague who managed SEO teams and had worked with various agencies. He put me in contact with some of these agencies, including Power Digital’s co-founder. How much have you invested with them? We spent close to $50,000 in total. Their fee was around $12,000 per month as we scaled our efforts towards the end of our engagement. What is the status of this engagement? We worked together from September 2021–March 2022. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Power Digital quickly identified pages within our site that represented an opportunity to increase our organic search positioning. Thanks to their efforts, we went from having hundreds of visitors coming in organically every month to having a few thousands of visitors within six months. The 5X increase in organic visitors was possible due to Power Digital’s page optimizations, content development, and interlinking strategies, which helped us rank keywords better. Additionally, we were able to increase our domain authority from 9–12, which was a very meaningful improvement considering the short amount of time in which they achieved it. How did Power Digital Marketing perform from a project management standpoint? Power Digital was great at delivering assets on time. Whenever we faced roadblocks on either’s end, they were great at communicating about them and adjusting timelines accordingly. Power Digital had very good processes in place to develop a tracking system for the tasks they were responsible for; we mostly organized the project using Google Docs and Sheets. We also coordinated with them on content development, using a clear calendar to see which pieces of content were in development, which ones were ready for approval, and which ones were ready to publish. In addition to that, Power Digital put together some data studio reports to track the main KPIs that we were following during the project. We also communicated via email and had biweekly calls with their team to review updates, progress, and performance. What did you find most impressive about them? One aspect of Power Digital that really stood out as I evaluated different agencies was that they took the time to understand our business model well and lay out a specific plan for the real estate industry. They created a very tailored plan, focusing on local searches and specific targeting, which went a long way in securing our relationship. Are there any areas they could improve? No. They did a great job, and we were very happy with their performance. We didn’t end our collaboration because of them, but because we were going in a different direction, so we ended our partnership on good terms. --- #### Digital Marketing Services for College **The Project** - Services: Other Digital Marketing - Project size: Confidential - Project length: Sep. 2019 - Ongoing **Project Summary**: Power Digital Marketing is in a long-term partnership with a college to improve their brand awareness and lead generation. They assist the client with PPC and SEO strategies. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Director of Web & Digital Strategy, College - Industry: Education - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — May 25, 2021 **Feedback Summary**: Since partnering with Power Digital Marketing, the client has seen their web traffic significantly increase. The vendor submits honest reports for their monthly data, good or bad, which the client greatly appreciates. They also have a proactive, can-do attitude that ensures great results. ""Every single area of improvement I have brought to them, they have addressed by exceeding my expectations." " **BACKGROUND** Please describe your company and your position there. I operate as the head of web & digital (and digital transformation) for a private college in the Chicago suburbs. My responsibilities range from web infrastructure related to UX/UI, the brand's digital reputation/presence, and all traffic/leads related to marketing activities. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing, and what were your goals? We relaunched our brand in 2019 and needed executional support at the enterprise level for PPC/Paid Social and SEO. **SOLUTION** How did you select this vendor and what were the deciding factors? I researched/interviewed 15 vendors looking for 3 important characteristics: Innovation (backed with evidence) Trustworthiness (authenticity) Willingness to work to form a long term partnership Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. 3 year capital project starting heavy with brand awareness moving to heavy lead gen. Scope covered PPC, Paid Social, Web Audits/Optimization (SEO), and Content Strategy (SEO). How many resources from the vendor's team worked with you, and what were their positions? We have a dedicated account manager, an executive sponsor, and each channel leveraged has a direct client-facing rep. At times, up to 8 team members were interfacing with us at one time, but that doesn't include multiple teams in CRO/Analytics/UX that jumped in for support of various initiatives. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Our SEO Content Strategy produces avg.'s of thousands of % increase in traffic PoP, with hundreds of % increases MoM. We've captured traffic to our site that would have never come had it not solely been for the SEO Content Strategy implemented, with new strategies leveraging reoptimizations and increased content production with their writing teams. Paid (PPC and Social) is constantly growing, evolving and driving leads with efficiency - and the best part, PDM isn't scared of 'bad' data. A lot of agencies would shy away or attempt to sugar coat a bad month, but if there is a bad month - there is a list of attempted strategies their team proactively takes to mitigate the issues - and constantly pivots to capitalize on opportunities. It's the most valuable aspect of their support to me now that we trust one another. How effective was the workflow between your team and theirs? It's great. PDM has gone above and beyond to create tracking documents shared between our teams, reporting dashboards, board presentations, etc. There is never a 'no' - it's always 'how much time do we have, we'll get it done.' What did you find most impressive or unique about this company? Every individual is a rockstar. You can tell they are supported as employees, and that true passion is allowed to be explored/developed. Our strategies are successful due to their proactive and hands-on approach to channel management, and their desire to be authentically transparent so we can make actionable change in our strategies has been paramount to our success. Are there any areas for improvement or something they could have done differently? Every single area of improvement I have brought to them, they have addressed by exceeding my expectations. They are incredibly responsive. So if I have any statement here - it's that client work is unique since every client has unique requests - but their team listens, engages, and then produces damn impressive results. If they keep doing this, there won't be options for responses for this question since they are addressing everything that comes up. --- #### Influencer Marketing Campaigns for Skin Care Brand **The Project** - Services: Social Media Marketing - Project size: $50,000 to $199,999 - Project length: Aug. 2020 - Ongoing **Project Summary**: Power Digital Marketing provides a skin care brand with influencer marketing services. After developing strategies for campaigns, they negotiate with and recruit influencers on Instagram, TikTok, and YouTube. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director of Marketing, Shani Darden Skin Care - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 21, 2021 **Feedback Summary**: Power Digital Marketing secures dozens of influencers to support each campaign. Promoting transparent collaboration, the team tracks the performances of campaigns in a bespoke tool that the client accesses. Their responsiveness and level of engagement in the project foster an ongoing partnership. ""Power Digital’s also detail-oriented and feels like an extension of our team." " **BACKGROUND** Introduce your business and what you do there. I’m the senior director of marketing for a skin care brand — Shani Darden Skin Care. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We partnered with them to run an influencer marketing program. **SOLUTION** What was the scope of their involvement? Power Digital ideates, recruits, and negotiates influencer campaigns on our behalf. We share our objectives, expectations, and the type of influencers we want to target for campaigns. We normally work with Instagram, TikTok, and YouTube influencers. Their team then comes up with a strategy. After we agree on it, they execute the strategy. What is the team composition? We primarily communicate with McKenna (Digital Marketing Coordinator) and Lizzie (Influencer Marketing Manager). How did you come to work with Power Digital Marketing? We found them through a referral because one of our colleagues previously worked with one of their team members. Our colleague connected us with Power Digital, and they understood our brand and needs. Their team was sensitive to some of the brand’s nuances, which was important to us. How much have you invested with them? We’ve spent around $150,000 on their services so far. What is the status of this engagement? Our partnership began in August 2020, and we’re continuing to work with them. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Power Digital supplies us with ROI data and engagement reports on all of the influencers, so we’re able to track the general success of each campaign. Their team normally recruits between 30–40 influencers for each campaign. How did Power Digital Marketing perform from a project management standpoint? We use Slack, Google Sheets, and Google Slides to communicate. We also have a biweekly meeting with them. They have a proprietary reporting tool, and we have an account in it. What did you find most impressive about them? They’re attentive, so their team quickly responds to us. Power Digital’s also detail-oriented and feels like an extension of our team. They know the answer to questions on the spot, so we don’t have to constantly bring them up to speed. Are there any areas they could improve? Right now, we’re happy with them. Power Digital only needs to grow their influencer database and the breadth of their partners. That’s an area in which they could improve. Do you have any advice for potential customers? Be specific with your scope and treat them as an extension of your team. The more information you give them, the better they’ll be able to perform. --- #### SEO & Email Marketing for Alcoholism Treatment Company **The Project** - Services: Other Digital Marketing, Search Engine Optimization - Project size: Confidential - Project length: Sep. 2020 - Ongoing **Project Summary**: Power Digital Marketing provides ongoing SEO services for an alcoholism support startup. They encourage sustainable organic growth through on-site optimizations, keyword analysis, content edits, and links. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP Marketing for Alcoholism Treatment Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 5, 2021 **Feedback Summary**: Since the initial engagement, the startup has seen substantial increases in their organic traffic. Power Digital Marketing has performed so well that they’ve expanded into email marketing efforts, building out sequences for different segments. Their team is communicative and highly knowledgeable. "“Power Digital Marketing has a very robust set of expertise, and I appreciate that they bring new ideas to the table.” " **BACKGROUND** Introduce your business and what you do there. I’m the VP of marketing for an online platform that serves anyone who wants to change their relationship with alcohol. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? As a relatively new company, we were looking to identify new organic growth channels to sustainably grow our business. **SOLUTION** What was the scope of their involvement?  Power Digital Marketing works with us in two key ways: SEO and email marketing. We’ve decided to invest early in SEO, partnering on both technical on-site optimizations and content generation. Their team works closely with us to deliver high-quality content that’s optimized for search. They also bolster our site content through internal linking strategies, keyword analysis, and backlinks from third-party websites. On the email front, we’re working on creating email sequences for different segments of our audience to share content. It’s a way for us to educate people on our offerings with the intent of driving conversions.  What is the team composition?  I work with at least six people consistently.  How did you come to work with Power Digital Marketing? Our head of product received a referral for Power Digital Marketing, and we were impressed by the holistic view that they had around search. We appreciated the knowledge, expertise, and thought leadership that they provided in our industry (telemedicine and healthcare). What is the status of this engagement? The partnership began in September 2020 and is ongoing. We enjoyed working with them so much that we ended up adding email marketing to our initial scope about midway through, and they’ve been working on that since. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve seen a substantial increase in organic search traffic since the beginning of September, with real progress being made in the last two months. I recognize that search is often a long-tail endeavor, so we’re confident that the work will yield significant results in the next six months, too. How did Power Digital Marketing perform from a project management standpoint? I’m blown away by the level of communication from their team. We primarily communicate via Slack, which is our preferred communication channel. At times, I even have trouble keeping up with the output, but that’s more on my end. What did you find most impressive about them? Their attention to detail is exceptional, and the team’s responsiveness is definitely unlike what I see with most agency partners — they’re well-integrated into our group. They also have a generally great attitude, which doesn’t go unnoticed. That “one team, one dream” mentality is not always easy to achieve in external partners. Are there any areas they could improve? We’ve been really happy with the work so far, so I don’t know if there’s anything they’d have to change. If I had to pick, I’d say that it’d be helpful for them to prioritize tasks with us. There’s so much output in Slack that it’s necessary for everyone to consistently prioritize, both to manage our teams and to make sure that everything is moving forward correctly. Do you have any advice for potential customers? Power Digital Marketing has a very robust set of expertise, and I appreciate that they bring new ideas to the table around how to optimize for search. Clients just need to understand what their own goals are as well as making sure that they have the internal bandwidth to support what will be a very high-output team. --- #### Branding, SEO & SMM Services for Indoor Cycling Franchise **The Project** - Services: Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: $200,000 to $999,999 - Project length: Jan. 2018 - Ongoing **Project Summary**: After learning the target audience, Power Digital Marketing developed content clusters with keywords. They created a content calendar and manage it along with social media branding and marketing campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & CEO, Indoor Cycling Studio Franchise - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 26, 2021 **Feedback Summary**: Power Digital Marketing provides a remarkable team that produces exceptional deliverables. The team leverages tools and effectively communicates, which augments the partnership. Commitment and attentiveness are just two of their valuable qualities that contribute to the collaboration’s success. ""Their team deeply cares about their partners, which is hard to find." " **BACKGROUND** Introduce your business and what you do there. I’m co-founder and CEO of an indoor cycling studio franchise. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We needed to evaluate our SEO and lead generation for franchise sales processes as well as social and organic marketing and branding. **SOLUTION** What was the scope of their involvement? In the beginning, we helped Power Digital identify which parts of the market we wanted to target. Our team also educated them on which subjects we believed our target audience would search to inform content clusters. We closely worked with Power Digital to create those clusters. For organic social initiatives, they strictly work on Instagram and Facebook. Their team helps to build our corporate brand image through organic and social platforms. They handle the brand voice and physical branding. Power Digital also created a content calendar. Their team’s responsible for creating, scheduling, and deploying content on various platforms. What is the team composition? We’ve worked with the same account manager who Power Digital initially assigned to us. We typically work with a team of 1–3 people, which changes depending on the marketing initiative. How did you come to work with Power Digital Marketing? I knew their CEO and that’s how I found the brand. Their team was the reason that we chose to work with them. When we started working with them, we were a smaller startup. We found their mix of professionalism, scrappiness, and creativity interesting. Power Digital didn’t have a cookie-cutter approach. How much have you invested with them? We’ve spent around $200,000 on their services so far. What is the status of this engagement? We started our ongoing partnership around January 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Their work’s metric and KPI driven. We internally track metrics such as social and organic engagement growth. For content clusters, we measure whether or not there’s keyword movement. Power Digital’s top-quality. We can only give the highest accolades to their company, their work, and their execution. How did Power Digital Marketing perform from a project management standpoint? We use Nova for project management and reporting, and Power Digital uses their own internal tools. They’re great communicators, which is one of the biggest factors in our success. If I ever need something, I can email, text, or call them. They’re always open and responsive. That has made project management successful for both of us. Back in the day, we met in their office quite a bit. Now, everything’s digital. We have a lot of webinars and calls. What did you find most impressive about them? Their team deeply cares about their partners, which is hard to find. Power Digital cares and shows it in many ways. Are there any areas they could improve? In the early days of our partnership, data delivery and reporting were their areas for improvement. Power Digital built their own tool that fixed any issues and improved their reporting. Do you have any advice for potential customers? If you want to build a good relationship, it’s a two-way street. It’s important that you care about them because their team actually cares about you. --- #### Digital Marketing for Professional Services Company **The Project** - Services: Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: May 2020 - Ongoing **Project Summary**: A professional services company partnered with Power Digital Marketing in order to optimize their paid campaigns and lead them to a better position in terms of SEO. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, Big Nerd Ranch - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Feb 26, 2021 **Feedback Summary**: The company is quite happy with the work provided by the Power Digital Marketing team has done for them so far. The company feels as if the team is an extension of their own operations and will continue working together for the long term. The company trusts and values the team's expertise. ""We value honest direct communication and have found very similar values in the PDM team." " **BACKGROUND** Please describe your company and your position there. I am the Marketing Director for Big Nerd Ranch, a professional services company doing digital product development and training work for some of the world's most iconic brands. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? Power Digital is helping lead us to a better SEO position as well as optimize our paid digital campaigns. What were your goals for this project? We are an inbound organization so lead generation is vital. We hired PDM to optimize our paid campaigns spreading the good word to new logos and keeping us top of mind to those with brand awareness but not actively working with us right now. We also needed to tighten up our SEO strategy so that internal supporting initiatives could be more intentional and focused to support larger goals. Ultimate goal = ROI on marketing activities and spend **SOLUTION** How did you select Power Digital Marketing? Word of mouth referral and lots of Googling. If you are positioned as an SEO expert, you ought to be very findable. They were - every way I searched, they appeared. That was a great demonstration of their skills sets in action. Describe the scope of their work in detail. Digital clean up on existing website SEO optimization recommendations and assistance Management of paid campaigns What was the team composition? Specific subject matter experts in each area we work. I really like this as this is such a detailed craft and they recognize and specialize accordingly. Executive sponsor and oversight Project Manager **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? As a client, we have high expectations and have been very happy with their work. The PDM team has really become an extension of my internal team. We are learning from them and quite happy with their work. This will be a long term relationship as they add value to our digital efforts. How effective was the workflow between your team and theirs? Communication is easy, comfortable and seamless. Hard conversations are productive and I genuinely feel like they understand our business and want to help. What did you find most impressive about this company? Big Nerd Ranch is a high performing, client obsessed, organization. We value honest direct communication and have found very similar values in the PDM team. We actually looped them into a project of ours as a subcontractor which says a lot as we are committed to delivering world class value to those that we serve. We trust and value PDM expertise and our relationship with them. Are there any areas for improvement? Keep doing your thing. It is fun to watch their well earned growth and success. --- #### Web Dev & Digital Marketing for Hemp Product Company **The Project** - Services: Other Digital Marketing, Web Development - Project size: $50,000 to $199,999 - Project length: July 2020 - Ongoing **Project Summary**: Power Digital Marketing built a WordPress website with various product pages, chat features, and a rewards program. Then they developed and executed an SEO strategy and email marketing campaign. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Founder & CEO, Bloom Hemp - Industry: Legal Cannabis - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 25, 2021 **Feedback Summary**: Over time, the project has increased the site’s traffic, conversion rate, and, ultimately, sales.  Power Digital Marketing has managed the project well and kept the client informed throughout the engagement. They have bi-weekly meetings and provide weekly reports to track their progress. "“When we need something fixed, they always come up with quick solutions.” " **BACKGROUND** Introduce your business and what you do there. I’m the founder and CEO of Bloom Hemp. We provide hemp products such as CBD tinctures, CBD lotions, hemp hearts, and hemp food. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? Our e-commerce site was struggling, so we hired Power Digital Marketing to increase traffic coming to our website. **SOLUTION** What was the scope of their involvement? Our original site was on Magento, but they’ve redeveloped the platform from scratch on WordPress. We had a general idea of how we wanted the site to look, but they revamped the design. Then they improved functionality, built product pages, added rewards programs, and implemented chat features to help with customer experience. They also developed an on- and off-site SEO strategy to improve how our product pages rank online. They identified keywords to focus on and provided a Microsoft Excel sheet to help us track them. Now they’re helping us build backlinks to increase our domain authority. On top of that, they use Klaviyo to help with our email marketing campaigns. What is the team composition? John (VP of Technology & Web Development) was my main point of contact, and a delivery team reported to him. How did you come to work with Power Digital Marketing? My accountant introduced me to them. We decided to work with them because of their professionalism and experience within the industry. We were impressed with their presentation and how intelligent they were. They clearly knew what they were talking about. How much have you invested with them? We’ve spent about $50,000. What is the status of this engagement? We started working together in July 2020 and we’re still working with them. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The first couple of months were a little slow, but traffic, conversion rates, and sales have increased recently. How did Power Digital Marketing perform from a project management standpoint? They created a system that houses all of our project management tools. We have bi-weekly calls and they provide weekly updates on Mondays. What did you find most impressive about them? I’ve been impressed by their communication, organization, and responsiveness. When we need something fixed, they always come up with quick solutions. I’ve been able to contact John to fix problems on our website at 9 p.m. before. Are there any areas they could improve? No, I’ve been really happy with their service. Do you have any advice for potential customers? It’s important for new clients to have a plan in place before meeting with them. By outlining action items, Power Digital Marketing will be better prepared to help them meet their goals. --- #### SEO & Digital Marketing for Real Estate Company **The Project** - Services: Digital Strategy, Search Engine Optimization - Project size: $200,000 to $999,999 - Project length: Jan. 2018 - Ongoing **Project Summary**: Power Digital Marketing provides ongoing SEO and search engine marketing (SEM) services for a real estate company. Their strategy ensures that the company’s website performs well in organic searches. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Sr. Director of Marketing, Berkshire Hathaway - Industry: Real estate - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 24, 2021 **Feedback Summary**: So far, Power Digital Marketing has helped earn strong search rankings and site traffic. The team consists of bright individuals who are experts in their field. While their creative output has some room for improvement, their talent and ability to execute on initiatives help distinguish them. "“They’re a bright organization that’s doing great work for us, which is why I continue to keep them on as a vendor.” " **BACKGROUND** Introduce your business and what you do there. Berkshire Hathaway HomeServices is a real estate services company based in San Diego, California. We cover all of Southern California, from Santa Barbara to San Diego. As the senior director of marketing, I oversee all things digital, design, content, and leads.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We rely on Power Digital Marketing for their digital expertise. **SOLUTION** What was the scope of their involvement?  Power Digital Marketing develops our digital strategy for SEO and search engine marketing (SEM). They monitor our website to ensure that it continues to perform well, reporting on our progress in a weekly call. For any of our larger SEO projects, they report to us on a monthly basis. What is the team composition?  We have quite a few people assigned to our account. Currently, there are six people who work on the various initiatives with Britney (VP of Operations) being our main point of contact. How did you come to work with Power Digital Marketing? The relationship has existed since before I started my position. Of course, I’d worked with other agencies prior to coming to Berkshire Hathaway, but I’d heard such great things about Power Digital Marketing from our executive stakeholders that I decided to adopt their services. Over the course of the last two years, I’ve gotten to know Power Digital Marketing better. They’re a bright organization that’s doing great work for us, which is why I continue to keep them on as a vendor. How much have you invested with them? So far, we’ve spent about $500,000. What is the status of this engagement? I’ve been working with them for the last two years starting in January 2018, but they’ve had a relationship with us since before then. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? In terms of SEO, the data speaks for itself. We can see how our site is ranking as well as the number of visitors we get through Google Analytics. We use that information to determine how successfully the relationship is going.  How did Power Digital Marketing perform from a project management standpoint? They’ve been very strong in sticking to our deadlines and communicating through Zoom. Prior to COIVD-19, they used to come to our corporate offices and present their progress in person. What did you find most impressive about them? They have a young, creative team that’s made up of very bright specialists. Depending on which initiative we’re doing, they assign subject matter experts to us who are really sharp and articulate. And, as I said before, they rarely miss deadlines if ever. Are there any areas they could improve? When I compare Power Digital Marketing’s work to some of the other agencies I’ve dealt with in the past, those other agencies had stronger creative development skills. Having said that, Power Digital Marketing remains stronger in terms of executing our initiatives. Do you have any advice for potential customers? I don’t know if I have any advice to give since they do such an excellent job of managing client relations. You’ll be lucky to be a client of theirs! --- #### Web Dev for WordPress Hosting Company **The Project** - Services: Web Development - Project size: $50,000 to $199,999 - Project length: Mar. 2018 - Ongoing **Project Summary**: A WordPress hosting company partnered with Power Digital Marketing to help provide web development services for their client. The vendor helps in creating campaigns, WordPress site, and other commerce needs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Partner Account Manager, WordPress Hosting Company - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Feb 24, 2021 **Feedback Summary**: Power Digital Marketing is professional with their communication. The team is familiar and self-sufficient when launching a new site on the client's platform. They are always prepared to provide support and assistance when needed. ""They take the time upfront to understand the challenges and goals of their clients." " **BACKGROUND** Please describe your company and your position there. I manage the partner relationship. We are the leader in managed WordPress Hosting for both SMB and enterprise brands. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing, and what were your goals? With the crazy year that 2020 was, brands have had to really up their online game. In many instances, brick-and-mortar-only businesses had to quickly pivot to an online strategy to stay open. They struggled driving traffic to their sites and convert that traffic to meaningful engagements between them and their customers. **SOLUTION** How did you select Power Digital Marketing and what were the deciding factors? We work with Power Digital in a joint fashion to help brands and businesses have a great web presence leveraging WordPress, the leading CMS for the web. Power Digital's clients come to them because of their expertise in campaigns designed to drive traffic to their SEO optimized business and ecom sites. Power Digital trust that WP Engine will provide a great managed hosting experience. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. A typical scope of work includes campaign creation, a WordPress site, a commerce component and ongoing enhancements to the campaign and site. Deliverables include the concept, design, campaign for digital marketing, a brand site, landing page and any further pages using WordPress as the CMS and other marketing technologies to track and provide metrics. How many people from the vendor's team worked with you, and what were their positions? I work closest with the development side of Power Digital. That consists of 2-4 members of the team depending on the project. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Over the past year since late 2019, we have worked together to deploy or support more than 5 new client projects. Describe their project management style, including communication tools and timelines. The team is very professional in their communication. When launching a site on our platform, they are very familiar and are primarily self-sufficient which makes it great for them and their clients. It removes the additional effort to align schedules. When our assistance is needed to launch, they always come prepared to deploy the site with minimal effort on our side. What did you find most impressive or unique about this company? They take the time upfront to understand the challenges and goals of their clients. This time and understanding leads to better outcomes. They are experts in their space. Are there any areas for improvement or something they could have done differently? From my perspective as a vendor/partner, they really do a great job. If there was anything I could be critical of, it would be that we don't get to work together often enough! --- #### WordPress Web Dev, SEO & PPC for Hospital **The Project** - Services: Other Digital Marketing, Pay Per Click, Search Engine Optimization, Web Development - Project size: $50,000 to $199,999 - Project length: Apr. 2019 - Ongoing **Project Summary**: Power Digital Marketing developed a WordPress website for a hospital. To build a greater online presence, the team provides SEO and PPC services, including Google Ads, Bing Ads, and Facebook Ads management. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Development, Immunity Therapy Center - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 23, 2021 **Feedback Summary**: Power Digital Marketing generated excellent growth across platforms by implementing effective SEO and PPC campaigns. The team regularly updates a project management platform to ensure transparency. They provide valuable expertise and attentive customer service, resulting in a successful partnership. ""It’s not only their personalities but also the results of their efforts that set them apart from competitors." " **BACKGROUND** Introduce your business and what you do there. We’re a hospital located in Tijuana, Mexico. I’m the director of development. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We hired Power Digital to provide us with digital marketing services. As most of our patients come from the US and Canada, it’s important for us to be online for people to find us. **SOLUTION** What was the scope of their involvement? Power Digital created a new website on WordPress, and their team still helps us with all of our digital marketing activities. We pay for Google Ads, Bing Ads, and Facebook Ads. In addition to PPC campaigns, Power Digital manages SEO initiatives. What is the team composition? They assigned a team to us that handles different tasks. Most of the time, we have around eight people on our team working on paid ads, content, and SEO campaigns. How did you come to work with Power Digital Marketing? It was time for us to find an agency to meet our goals. We wanted to hire a team of professionals to help us with digital marketing. A colleague recommended Power Digital, and we liked what we saw. How much have you invested with them? We’ve spent between $5,000–$10,000 per month on their services. What is the status of this engagement? We started working with them around April 2019, and we’re still working with them. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Power Digital has obtained great results. Their SEO campaigns quickly led to growth. Our rankings for all of our keywords have increased too. They’re performing well throughout all of our different channels. How did Power Digital Marketing perform from a project management standpoint? We have weekly meetings, and Power Digital updates Nova on a weekly basis, so we’re able to see all of their pending tasks. We also have a CRM that tracks the number of leads generated through different channels. They present statistics about traffic and leads every month, so they're always evaluating data. We’re happy because their team’s proactive and responsive. Any time I contact them, they respond the same day. I can contact the entire team. If there's an issue, I'm able to communicate with their team. What did you find most impressive about them? They’re a team of young, smart individuals who're casual and professional. Their team demonstrates their knowledge, so I’m confident working with them. It’s not only their personalities but also the results of their efforts that set them apart from competitors. Are there any areas they could improve? No, we’ve obtained great results. --- #### Digital Marketing, PPC & SEO for Organic Super Food Company **The Project** - Services: Other Digital Marketing, Search Engine Optimization - Project size: Confidential - Project length: Jan. 2020 - Ongoing **Project Summary**: Power Digital Marketing has helped an organic food company improve their Amazon marketing, optimizing catalog content to be more visible on Amazon. They now work on SEO for Google and support the brand. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Director of Ecommerce, Organic Super Food Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 22, 2021 **Feedback Summary**: Power Digital Marketing has adapted well to the food company’s priorities on return on ad spend (ROAS). They strive to be data-driven in their approach and work to show that their ideas are profitable before investing fully. Having senior leadership involved with strategy has also been helpful. ""They’re a sharp group of marketers who are a pleasure to work with." " **BACKGROUND** Introduce your business and what you do there. I’m the director of e-commerce at an organic food company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? Power Digital Marketing provides ongoing digital services for our business. **SOLUTION** What was the scope of their involvement?  We originally hired Power Digital Marketing to assist us in managing and growing our Amazon business through Amazon Marketing Services (AMS) as well as our paid digital marketing efforts (e.g., Google Ads).  Before we started, the team put together a forecast for the Amazon side of the project, outlining a media budget for 2020. They’ve since ramped up quickly, in large part due to the pandemic, and now assist in troubleshooting a lot of our operational and catalog issues. For example, we run our business across many channels and have to consider them all when dealing with our Amazon business.  Power Digital Marketing has really helped us wade through those waters to figure out solutions for those frequent challenges. They’ve been great partners on that front by managing and optimizing our content. The team makes sure that our products show up as best as they can on Amazon’s digital shelf. Currently, we work with them more on branding and digital through Google. Our goal is to drive direct-to-consumer (D2C) business through brand support. They also help catalog some of the operational and administrative pieces related to their work. What is the team composition?  Josh O. (PPC Paid Media Account Manager) is our main point of contact, but everyone there is genuinely nice to work with. I particularly like that they have a very tactical support structure. There’s the typical account executive who oversees all of the projects and then a senior executive sponsor who has more of the strategy chops. How did you come to work with Power Digital Marketing? It was through my professional network. Power Digital Marketing worked with another brand that one of my contacts knew, so they referred me to them.  Out of the proposals that we’d heard, their team had the smartest pitch. They seemed to fully understand our business objectives, grasped how we’d benchmark performance, and went above and beyond to do the forecasting work. Not every agency will do that, especially for businesses of our size. Finally, their pricing was competitive and within our budget. What is the status of this engagement? We’ve worked with them since January 2020. We’ve scaled back some of our Amazon work this year, but they’re still working on our SEO.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Everything we talk about is based on data. We take a ROAS-focused (return on ad spend) approach that goes through a crawl, walk, and run. That is to say, we start in one place, prove that it works, and then invest in it or move on to the next thing. We’re carefully watching our key performance indicators (KPIs) to make sure we’re seeing the right ROAS. Power Digital Marketing has been phenomenal in maintaining that viewpoint as they’ve worked with us. Whereas other agencies I’ve worked with have pressured me to spend more to see returns, Power Digital Marketing has really understood that they need to prove a strategy’s profitability and understand what it’s doing for us before even gently suggesting anything else. The team is performance-driven, and I trust them to keep an eye on our campaigns and make revisions that are in our best interests. When it comes to SEO, we track our performance through our page rankings, SEO-based traffic, and sales to see how they change over time.  How did Power Digital Marketing perform from a project management standpoint? We have monthly meetings to track our top-line results compared to our forecast and keep a weekly eye on our ROAS performance. There’s also a shared Google Doc for our strategy and timelines, and they use Slack for communication. The team is honest in telling us when things aren’t working so well, which helps us make adjustments. In those cases, they follow a formal process to track the constant changes and updates.  Beyond that, they’re willing to come forward with additional opportunities as they see them. There have been several instances when we’ve engaged in additional projects because they’ve come to the table with smart, interesting proposals that have made sense for our business.  What did you find most impressive about them? They’re a sharp group of marketers who are a pleasure to work with. Power Digital Marketing really tries to understand our business and brand before pitching ideas to us. That allows them to see where opportunities are, which makes for good business between both parties. It’s also refreshing to have someone from their executive leadership participating regularly on our calls. That’s not something we’ve seen regularly with other agencies. On occasion, I bring up broader business challenges that I haven’t fleshed out yet, and their leadership sees through those ambiguities to translate them to his team. They then come back with potential solutions.  Are there any areas they could improve? In terms of our creative projects, we didn’t quite get off the ground with them as much as we would’ve liked. Their design aesthetic was a bit different from the brand-specific guidelines that we had in place. Granted, that could've been more symptomatic of the fact that we were going through some branding changes internally at the time that they couldn’t have known about. Our creative director ended up taking over those responsibilities. Do you have any advice for potential customers? Just like with any agency, you need someone on your team who can stay on top of their work. I trust Power Digital Marketing with our business, but they’re not as entrenched in our brand as an internal member would be. You’ll get so much more out of the relationship if you stay engaged, ask questions, and poke holes in the reporting. --- #### Digital Marketing for Veterinary Products Retailer **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Aug. 2019 - Ongoing **Project Summary**: A veterinary products retailer needed to manage their social media and content marketing initiatives. They partnered with Power Digital Marketing as they brought more value to the role. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Director, Vetericyn Animal Wellness - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 22, 2021 **Feedback Summary**: Thanks to the efforts of the Power Digital Marketing team, the company has seen improvements in the online presence via several key metrics. The company is most impressed with the subject matter expertise that every member of the team displayed throughout the project. ""They always have answers to questions and are rarely without a solution to a problem we encounter." " **BACKGROUND** Please describe your company and your position there. Marketing Director for Vetericyn Animal Wellness. We make wound & skin, eye & ear, shampoo, and supplement products for all animals. I oversee the B2B, vet, and consumer marketing channels. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? We needed someone to manage our social media and content marketing initiatives. We began looking to hire in-house but quickly realized Power Digital brought much more value for the cost. What were your goals for this project? We wanted to establish our digital footprint and build a relationship with our customer via social media. We also wanted to produce valuable content that would entertain and educate our audience as well as help increase our website growth. **SOLUTION** How did you select Power Digital Marketing? We held interviews for an internal role as well as agencies. After speaking with Power Digital we felt it would be the best fit for our needs. They had experience in our market and their proposal showed in-depth research as well as the ability to act as an extension of our team. Describe the scope of their work in detail. Power Digital handles the brunt of our digital marketing efforts. Content – develop SEO content cluster calendar on a monthly basis. Write and edit 3 long-form and 2 short-form blog articles. Email – develop monthly email calendar to 3 distance audiences. Work with our team to develop copy & creative. Schedule and manage the sends and reporting. Influencer –manage the relationship with a multitude of influencers and ensure a wide variety of content is created and shared across social media. Handle contracts, media libraries, and all communication. Social (organic & paid) – develop monthly social calendar. Write post copy and create or include UGC as needed. Work with our team to edit & revise as necessary. Also manage all paid social advertising to increase awareness, follower growth, and ecomm sales. What was the team composition? We work with closely with the team members in each category (content, email, social, etc.). They are always accessible and quick to respond when needed. We currently work with 7-9 team members. Some team members have come and gone but whenever a new person comes on there is ample time for them to get up to speed so we aren't just "passed off to someone else" which happens a lot when working with agencies. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Since working with Power Digital we have seen significant growth in our digital presence. Key metrics on the social side have all increased. SEO value has improved and we rank on pgs. 1-2 for many keywords now (with more on the way). Email marketing has shown great potential in terms of communication with customers and revenue generated. Our ecomm business has increased at a steady rate. How effective was the workflow between your team and theirs? The project managers we have worked with have been great. The flow of communication has been practically effortless. We have regular calls to review performance and discuss initiatives. We primarily use email for most other communication. And the team is always available for one-off calls when we request it. What did you find most impressive about this company? We have been impressed with knowledge level each team member has in their respective role. They always have answers to questions and are rarely without a solution to a problem we encounter. We've also been impressed with their ability to merge with our team to become an extension of our marketing group rather than just "the agency people". They're easy to work with, knowledgeable, and always on task. Are there any areas for improvement? We've had a few 'hiccups' along the way and team was open to our criticisms and transparent with us in return. The issues were quickly addressed and we moved on. I think it's important to note this because that level of openness is crucial to building a long-term partnership and something often missing in the agency-client relationship. --- #### Digital Marketing & Web Dev for Healthcare Company **The Project** - Services: Content Marketing, Digital Strategy, Web Development - Project size: $200,000 to $999,999 - Project length: Dec. 2019 - Jan. 2021 **Project Summary**: To improve their marketing performance and drive traffic to their website, a healthcare firm hired Power Digital Marketing. Their tasks involved web development, social media campaigns, and email marketing.  **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CMO, Healthcare Firm - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 18, 2021 **Feedback Summary**: Power Digital Marketing improved the company's overall SEO rankings as well as website performance. Their creativity and flexibility also impressed the client. They were professional and responsive, and their customer service was top-notch. Overall, the team helped the company gain more business. ""They were incredibly flexible with us." " **BACKGROUND** Please describe your company and your position there. I am the Chief Marketing Officer at a healthcare campus for substance use clients struggling with dual diagnosis disorders. We treat adults struggling with addiction and mental health issues and treat patients at all levels of care. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? We hired Power Digital Marketing to drive our digital marketing efforts including content, paid search, web development, social media, email campaigns, and overall digital strategy. We hired PDM to help us attain more inquiries, more recognition, and overall marketing. What were your goals for this project? Our goal was to drive more traffic to our website, increase calls to our admissions department, and convert more patients into treatment. **SOLUTION** How did you select Power Digital Marketing? I chose PDM because I wanted a well-rounded agency that could handle our needs and deliver results. I don't have anyone in-house that manages the digital marketing efforts, so I needed to hire a company that could be our one-stop-shop. PDM was able to help us with all of our needs. Describe the scope of their work in detail. PDM handled our SEO efforts, they managed both our branded and non-brand paid search campaigns. PDM drove our social media campaigns and channels, they updated our website with design tweaks, and helped create and execute strategic email campaigns on a monthly basis. Additionally, they did all of our reporting and auditing and certification management for our websites. What was the team composition? They had a team of 6-12 individuals, with 2 account managers who all reported on their respective efforts. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? PDM did a nice job of helping improve our overall SEO rankings with local search terms. They did a nice job helping with tweaks needed on our website with all of the changes with COVID. They were innovative and creative with different strategies to gain business. How effective was the workflow between your team and theirs? Workflow was easy. PDM was very patient and flexible with us as we had a lot of historical data to pull. I loved having a direct point of contact there that managed our project. They were incredibly flexible with us. What did you find most impressive about this company? PDM was very professional and timely with their reporting, correspondence, availability, and response time. Their customer service was second to none, which was extremely helpful considering I was personally managing their efforts on behalf of our company. Are there any areas for improvement? PDM did a great job working with us, Their strategy was solid I believe they could expand on their knowledge within the behavioral healthcare space to help with specific industry issues. --- #### Social Media & Content Marketing for Fitness Company **The Project** - Services: Other Digital Marketing, Social Media Marketing - Project size: Confidential - Project length: Jan. 2017 - Ongoing **Project Summary**: Power Digital Marketing carries out SEO, PPC, PR, content marketing, and website management responsibilities for a fitness company. The project goal was to augment the client's brand by expanding its vision. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Manager, Chuze Fitness - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Feb 17, 2021 **Feedback Summary**: The team merges creativity and determination in using marketing to further the client's performance and conversion rate. Power Digital Marketing has helped the business overcome industry challenges by taking part in launching their virtual fitness platform. They also employ an effective workflow. ""Their team has brought creative strategies and ideas to the table." " **BACKGROUND** Please describe your company and your position there. Chuze Fitness is a mid-sized, family-owned chain of gyms with 30 locations across 4 states. At Chuze, I am the Digital Marketing Manager and oversee all things digital marketing. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? SEO, paid search, paid social, PR, content marketing, website management, influencer marketing, partner in growing our brand and increasing retention. What were your goals for this project? Our overall goals are to leverage the Power Digital team to assist with primary areas of digital marketing to support the larger vision of the brand. Multi-channel strategies, improved ad performance, SEO and PR opportunities are some specific areas that their team is heavily involved with. **SOLUTION** How did you select Power Digital Marketing? Power Digital was selected before I came on board, but I do know that several agencies were under consideration before we determined that they would be the best fit overall. Describe the scope of their work in detail. Power Digital is heavily involved with our marketing initiatives and is thought of as an extension of the marketing department. Our internal team works very closely with their team on items such as ad copy, ad creative, securing media coverage, securing influencers, SEO, updating pricing and content on our website and content marketing (including blog topics and strategy). We have several weekly, biweekly and monthly meetings with their team and work together on a daily basis. What was the team composition? I work closely with our two account managers, social media strategists, creative team, web development team and a colleague of mine works closely with their PR team. The size of the team has grown over time. I'd estimate that we have 14 people on our account. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Chuze has a lean internal marketing team - Power Digital has enabled us to bite off much larger pieces of digital marketing that we would have been able to on our own. Their team has brought creative strategies and ideas to the table and continues to improve our ad performance and conversion. They helped us launch iChuze Fitness, a virtual fitness platform, and have been in lockstep with us through the challenges that have been the reality of the fitness industry over the last year. How effective was the workflow between your team and theirs? Highly effective - Power Digital has worked hard to put in place processes that work well for both teams and help us all to reach our goals as efficiently as possible using Slack and Asana for project management. What did you find most impressive about this company? Their team is personable, helpful and hardworking - a great cultural fit for ours. They will often go above and beyond what is necessary to help us inch toward our larger goals. Are there any areas for improvement? Not really - I think there are always areas where we can improve but their team works closely with ours on a regular basis to determine what those are and implement new processes or procedures from there. --- #### SEO & PPC Services for Consulting Company **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $200,000 to $999,999 - Project length: Jan. 2019 - Ongoing **Project Summary**: Across various projects for a consulting company’s clients, Power Digital Marketing conducts marketing audits, runs SEO and PPC efforts, manages campaigns, and supports website migrations and development.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, KJ Marketing - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 5, 2021 **Feedback Summary**: For one client, Power Digital Marketing was able to identify $200,000 wasted ad spend and optimize their existing efforts. Overall, they help strengthen strategies for multiple clients. Their successful track record, responsiveness, and ability to juggle projects are highlights of the work.  ""Their results distinguish them from other providers." " **BACKGROUND** Introduce your business and what you do there. I’m the owner of an independent consulting company that partners with private equity firms to oversee the marketing of their portfolio companies, so it’s essentially outsourced CMO work for mid-market portfolio companies.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? I’ve worked with them for about 6–7 different companies that I’ve worked with. There was a portfolio company that was spending about $150,000 each month on search engine marketing, but they weren’t spending anything on SEO. We brought in Power Digital Marketing to perform an audit of the existing work on the search engine marketing front, as well as a full SEO audit.  **SOLUTION** What was the scope of their involvement? The services Power Digital Marketing provides range from auditing different marketing efforts, including PPC and SEO, to actually implementing and managing campaigns. I’ve also used them for lead generation campaigns for SaaS companies. They’ve also helped with website migrations, merging sites together whenever it is needed for a client. For those efforts, they handle the technical aspects like canonical tags and redirects. I’m also about to start using them for website development services.  After they performed an SEO and search engine marketing audit for my client, we then started to utilize them for ongoing PPC and optimization efforts. They do technical SEO work, and also write and post content.  What is the team composition? Around seven people work with us from their team. There is a project manager along with individual teammates who run each aspect of the work.  How did you come to work with Power Digital Marketing? I was the CMO for a mid-market private equity firm, overseeing 11 portfolio companies. A person I worked with ended up getting a job at a private equity firm that was invested in Power Digital Marketing. That person met their owner and thought we’d have a really good connection. We were introduced and went from there.  How much have you invested with them? For the specific project with our client, the total cost has been around $500,000.  What is the status of this engagement? We’ve been working with them since around January 2019.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  For the client that they performed an SEO and search engine marketing audit for, they caught about $200,000 a year of ad spend that was going to wasted PPC campaigns. They optimized the PPC campaigns to get a much better client acquisition cost and they’ve done great work to build organic SEO rankings.  For other clients they’ve helped us with, I’ve seen really phenomenal SEO results through just internal linking and other strategies. For keywords that I could never imagine would rank on page one for a mid-market company, Power Digital Marketing makes it happen. They really know their stuff when it comes to SEO.  How did Power Digital Marketing perform from a project management standpoint? They provide reporting and we use a dashboard to see their results. They’re great and are open to lots of forms of communication.  For some projects, we’ll have a dedicated Slack channel that includes relevant members of the Power Digital Marketing team and our client. Other times, we just have ongoing email threads and meetings that happen every week or so. They always have an executive sponsor on each project to make sure everything moves along on time.  What did you find most impressive about them? Their results distinguish them from other providers. There are 1 million other providers who will say they can do it, but I can’t think of a time that I’ve worked with an agency more than once. I’ve worked with Power Digital Marketing at least six times, so that speaks to their results.  Are there any areas they could improve? There’s nothing I’ve experienced that they could improve.  Do you have any advice for potential customers? This applies to agencies in general, but you’ll get the most out of your agency when you have people internally who understand the actual execution elements of the work. The times you won’t get a lot out of an agency is when you don’t have any idea what they’re talking about. If you don’t know what they mean when they talk about keywords, rankings, quality scores, or other aspects, you’re never going to get the most out of that agency.  --- #### SEO, PPC, & PR for E-Commerce Solutions Company **The Project** - Services: Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: May 2020 - Ongoing **Project Summary**: Power Digital Marketing provides digital marketing services for an e-commerce solutions company, ranging from SEO to PCC. They also provide email campaign support, landing page design, and Google Ads.  **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CIO & Co-Owner, E-Commerce Solutions Company - Industry: Business services - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 4, 2021 **Feedback Summary**: The efforts have been helpful for laying a successful foundation for the client, gearing them up for more traffic and leads on their site. Bringing a strong ability to track progress and balance efforts, the Power Digital Marketing team has been a valuable addition to the client’s efforts.  ""They’re good at what they do — they care about the client and the results." " **BACKGROUND** Introduce your business and what you do there. I’m the CIO and co-owner of a company that designs and implements large scale e-commerce solutions.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We were trying to elevate our search ranking, acquire more customers through paid media and advertising, and take a holistic marketing approach.  **SOLUTION** What was the scope of their involvement? Their services include SEO, PPC, PR, and email campaigns. They’ve also created a landing page design for our website. Their team performed a content review on our website, too, and have made structural changes to it. We work closely with them on keyword research, tagging, metadata, title tags — basically a whole slew of technical analysis. We also do digital marketing efforts with them through paid ads on Google. They’ve been helping us with our language on the site, along with the call-to-actions and navigation.  What is the team composition? There are about 8–10 people working with us on the project. There is an SEO expert, a copy and content expert, a PR expert, an account manager, a project manager, and a media purchasing expert.  How did you come to work with Power Digital Marketing? I had an executive relationship with their president. We’d been working with a variety of agencies to do different things, but Power Digital Marketing had all the services under one roof so we decided to work with them. How much have you invested with them? We’ve spent around $100,000 to date.  What is the status of this engagement? We started the project around May 2020 and we’re currently working together.   **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The first phase has really been spent cleaning up the groundwork and getting the site ready to receive interest from advertising. We’re just beginning to spend on advertising and receive leads from Google.  How did Power Digital Marketing perform from a project management standpoint? They’ve been good at managing the project. They achieve many of our target deadlines. We use a shared dashboard to track key metrics related to their solutions, including page views, contacts added to our CRM, deal progress, and wins, in addition to Google Analytics. We also use HubSpot and other dashboards to manage the process. We typically communicate through several weekly meetings on Google Hangouts.  What did you find most impressive about them? They’re good at what they do — they care about the client and the results.  Are there any areas they could improve? I don’t have any immediate complaints or changes. We give them feedback every week and they adjust.  Do you have any advice for potential customers? I like using Slack for immediate feedback; it has been a powerful tool and they’re very responsive with it. Tune your dashboard to include critical KPIs and metrics.  --- #### Web Dev, PR, Email Mktg & SMM for Consumer Goods Brand **The Project** - Services: Public Relations, Social Media Marketing, Web Development - Project size: $50,000 to $199,999 - Project length: Oct. 2020 - Ongoing **Project Summary**: Power Digital Marketing provides ongoing social media management, PPC, marketing, PR, and web development services to a consumer goods brand. They use Shopify for the client’s website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Consumer Goods Brand - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 4, 2021 **Feedback Summary**: So far, the client is happy with the results of Power Digital Marketing’s work. The team is precise, communicative, and organized. They’re more than willing to go above and beyond to ensure the success of the business. ""Everyone works together well, and communication is streamlined." " **BACKGROUND** Introduce your business and what you do there. I’m the CEO of a consumer goods brand. **OPPORTUNITY / CHALLENGE** What challenges were you trying to address with Power Digital Marketing? We hired them to help with marketing communications. **SOLUTION** What was the scope of their involvement? We were doing a rebrand. I hired them to help us promote our new brand. This included social media marketing, email marketing, social media advertising, PR, and web development.  We run ads on Facebook and Instagram. They’re currently building us a new website using Shopify.  They’re managing our trade-specific and consumer-specific PR. They’ve created press releases for a variety of trade publications and elevated our brand to potential partners. They’re also helping us get mentioned on listicles on popular digital news sites.  They manage our social media accounts, from maintaining a posting schedule and responding to comments.  What is the team composition? I work with three PR people, an account manager and an executive account sponsor. I also work with two website developers, two PPC specialists, one email marketing specialist, and one organic social media marketing specialist.  How did you come to work with Power Digital Marketing? I found Power Digital Marketing through a Google search. I talked to five or six agencies, but they felt like the best fit. They were focused on content, messaging, and targeting my audience. I liked their precision and focus.   How much have you invested in them? We spend about $22,000 per month.  What is the status of this engagement? We started working with them in October 2020, but they didn’t take over social media management until January 2021. Our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We have KPIs for everything that they do. We’re satisfied with the results so far. We can see how many customers are coming to our website due to marketing, and we track engagement on social media posts and marketing emails.  How did Power Digital Marketing perform from a project management standpoint? We have a weekly call and a biweekly PR call. We get updates on each aspect of the engagement. It’s easy to work with them because of their strong project management skills. Everyone works together well, and communication is streamlined. What did you find most impressive about them? There are a lot of things on my plate as CEO of a startup. They go above and beyond for me, and they’re willing to help with things that aren’t in the project's scope. They want us to be successful.  Are there any areas they could improve? None. --- #### Digital Marketing for Property Strategy Provider **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Mar. - Dec. 2020 **Project Summary**: A strategy provider hired Power Digital Marketing for marketing services. The team was tasked to conceptualize effective marketing strategies based on evaluations of the client's investments and acquisitions. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 3.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Partner, Aro Strategy - Industry: Financial services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 4, 2021 **Feedback Summary**: The team utilized an efficient platform that resulted in impeccable strategies and growth realizations for the client. Power Digital Marketing strived to deliver more than what was demanded from them. The client also commended the team for its commitment and integrity in addressing this project. ""They became a major asset to our firms, and I highly recommend them." " **BACKGROUND** Please describe your company and your position there. Private Equity and Venture Capital company mainly Healthcare focused **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? For both my VC firm and PE firm, I have partnered with Power Digital with great success over the past years. What were your goals for this project? To ensure maximum value for dollar spent and maximum effectiveness for each hour spent on our digital strategy. **SOLUTION** How did you select Power Digital Marketing? We conducted online review research, discussions with their clients and interviews with their competitors. Describe the scope of their work in detail. Evaluating NEW platform investments we are considering to determine the growth potential from digital marketing and help us build data driven forecasts for what that growth can be and what resources and investment it will take to realize  Helping us revamp our customer acquisition programs and marketing for our current portfolio companies that are not generating the revenue growth we need for our investment thesis to come to fruition. What was the team composition? Client relationship liaison, Lead Project manager, Project units liaisons and coordinator. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Their nova software platform is world class and really makes it clear where the growth can be realized and where we are strategically and tactically underperforming. I have tried to find a solution and partner for this type of work for many years and feel very fortunate to have Power Digital as our partner and they have really delivered way beyond what we thought possible. They became a major asset to our firms, and I highly recommend them for any brand that is not achieving their growth goals.  They are also very honest and have told us several times that our strategy is maxed out and suggested alternative spend allocations. How effective was the workflow between your team and theirs? No time nor words wasted What did you find most impressive about this company? Honored what they committed to, precision execution, owned their errors and remedied them and shared credit with us for their successes. Are there any areas for improvement? not that I can think of --- #### SEO & PPC for Catering Company **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Dec. 2017 - Mar. 2020 **Project Summary**: Power Digital Marketing provided SEO and PPC support for a catering company. They supplied keyword research, blog content, and ran email campaigns to increase site visibility.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Catering Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 3, 2021 **Feedback Summary**: Though the engagement ended due to the impact COVID-19 on the catering industry, the client saw a definite increase in visibility and first page rankings in search results throughout the project. The collaboration ran smoothly and the team was clearly dedicated to the work.  ""Their systems and team were dialed in — everyone was invested in what they were working to accomplish." " **BACKGROUND** Introduce your business and what you do there. I’m an owner of a catering company. We cater from Los Angeles and San Diego to D.C. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? I wanted to gain more clients and visibility so I hired Power Digital Marketing for SEO support.  **SOLUTION** What was the scope of their involvement? They worked with us on mainly SEO efforts. They wrote blogs for us every month and helped with a certain amount of ad spend for PPC services. They worked on keyword research, digital PR efforts, and backlinking from other blogs. The PPC work included Google Ads and they served as advisors on the website build and content. We also ran some email campaigns, too.  What is the team composition? Antonio (VP of Client Success) was my main contact after my initial contact at the company.  How did you come to work with Power Digital Marketing? I met the owners through a peer group and we connected. They gave me the opportunity to work with them on these efforts, so we continued after things went well in the beginning. How much have you invested with them? We spent close to $12,000. What is the status of this engagement? Our engagement ran from December 2017–March 2020. Since catering hasn’t been doing well since the COVID-19 pandemic, we ended our engagement.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Their efforts turned out well. We definitely saw some of our content move to the first page of search results, especially for venues. Since we’ve been done for around a year, I can’t recite any specific metrics, but the work had an impact.  How did Power Digital Marketing perform from a project management standpoint? We mainly used email to communicate. I also went in for a monthly meeting with them.  What did you find most impressive about them? Their systems and team were dialed in — everyone was invested in what they were working to accomplish. They had a good crew to work with.  Are there any areas they could improve? Off the top of my head, I can’t think of anything for them to improve.  Do you have any advice for potential customers? Just make sure you give their efforts time to grow. --- #### Legacy Evaluation for Media Production Company **The Project** - Services: Digital Strategy, Market Research - Project size: $1,000,000 to $9,999,999 - Project length: Jan. 2018 - Ongoing **Project Summary**: Power Digital Marketing is hired by a digital hospitality company for legacy consultation. The client's goal is to look for the right third party company with the right price to acquire.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Chief Visionary Officer, Cali BBQ Media - Industry: Media - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 2, 2021 **Feedback Summary**: Power Digital Marketing is doing great work in helping the company not to make a costly error for potential purchases. Recently, they pointed out to the client a third party company for sale at the wrong price. Overall, The client is collaborating well with the vendor. ""The depth of talent and leadership on all levels of the team continues to impress me every time I work with them." " **BACKGROUND** Please describe your company and your position there. I am the Chief Visionary Officer for a boutique media production company located in San Diego, California. My job consists of evaluating acquisition and collaboration projects for our brand. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? We are in the process of evaluating multiple legacy media companies for consolidation and acquisition. Hiring Grayson and his team at Power Digital Marketing has given our company the legitimacy as well as the bandwidth to understand the complexities of each deal we are vetting. What were your goals for this project? Our goals for this project is to find the right company at the right price to acquire. We are sill early on in the process but without the help of PDM we might have made a costly error in evaluating our last potential purchase. **SOLUTION** How did you select Power Digital Marketing? I have been reading about the work that Power Digital Marketing has been doing in the San Diego Business Journal and when it came time to expand it was an easy decision based off the other clients I spoke with who were using their services. Describe the scope of their work in detail. Scope of the work included but was not limited to; analytical evaluation of each asset class, financial due diligence, media planning and integration, marketing execution for the future as well as a detailed digital strategy for product implantation and growth. What was the team composition? I have worked with various levels of the executive team as well as the CEO. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Sometimes the best results are choosing not to move forward with a project that looks promising on the surface. Grayson and his team helped us to reprioritize our internal goals and come to the realization that we could make a fraction of the investment we were going to make instead of trying to acquire a certain company at the wrong price. How effective was the workflow between your team and theirs? The team at Power Digital Marketing exemplifies what digital hospitality efficiency is for a future forward agency. What did you find most impressive about this company? The depth of talent and leadership on all levels of the team continues to impress me every time I work with them. Are there any areas for improvement? Every great brand not only improves every day but also has a process for evaluating their internal improvement process. Whatever Power Digital Marketing is doing is a case study on company culture and how to strive for perfection through progress. --- #### Web Dev for Private Credit & Structured Equity Fund **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: Jan. 2019 - Ongoing **Project Summary**: Power Digital Marketing created a website for a private credit and structured equity fund. The team conducts ongoing maintenance on the website, which has functionalities for managing and updating information. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** MBA Associate Intern, Avante Capital Partners - Industry: Financial services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 2, 2021 **Feedback Summary**: Power Digital Marketing displayed a positive attitude throughout the development, making them easy to work and communicate with. They were amenable to changes and feedback, delivering quality work on time. Overall, the client was pleased with the outcome of the company website. ""We liked how the management team was very fast to respond and no project felt too small for them." " **BACKGROUND** Please describe your company and your position there. I am an associate at the company and have worked with PDM to update the company website on a frequent basis. The company is a financial services institution. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing, and what were your goals? We hired PDM to create the website for the company, and also manage it with any updates around adding portfolio companies, news, team members, etc. to the site pages **SOLUTION** How did you select Power Digital Marketing and what were the deciding factors? We liked how the management team was very fast to respond and no project felt too small for them. Upbeat team, super flexible and easy to work with. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. They built our website from Squarespace and the site has many tabs around team/contact, about, portfolio companies, news, etc. They maintain our site on a monthly basis. How many people from the vendor's team worked with you, and what were their positions? We worked with 1 person, the VP of Technology and Web Development **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We love the website, and receive positive feedback/outreach from our news updates Describe their project management style, including communication tools and timelines. John was very communicative, and set timelines that were met. Tools mostly included email. What did you find most impressive or unique about this company? Not only are they very easy to work with, but they are very amenable to changes and feedback. John always had a positive attitude, delivered quality of work, and makes our lives easier. Are there any areas for improvement or something they could have done differently? nope! --- #### Digital Marketing Consulting for Investment Management Firm **The Project** - Services: Advertising - Project size: $50,000 to $199,999 - Project length: Nov. 2020 - Jan. 2021 **Project Summary**: Power Digital Marketing provided digital marketing consulting for an investment management firm. They audited the client’s PPC campaigns, landing pages, Google Analytics, SEO, and others. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Investment Management Firm - Industry: Financial services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 1, 2021 **Feedback Summary**: Thanks to the efforts of Power Digital Marketing, the client gained an understanding of the effectiveness of their digital marketing campaigns. The workflow was good as the team was well-structured. The client commended the team’s robust offerings, strategic thinking, and passion for the project. ""Their approach and systems gave us a significant level of confidence in accurate and usable data." " **BACKGROUND** Please describe your company and your position there. I am the CEO of a financial investment and asset management firm **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? We are an emerging new company with all of our resources focused on product development and financial trading. As such, our marketing and general resources in this field were non-existing. At the same time, we did not have a comprehensive perspective of our industry's market opportunity and competitive set. What were your goals for this project? We wanted to receive a full understanding of customer demand potential in addition to a full analysis of the competitive dynamics. **SOLUTION** How did you select Power Digital Marketing? Power Digital Marketing came to us as the only digital marketing solutions provider that had a end-to-end, and robust auditing philosophy and technology. Their approach and systems gave us a significant level of confidence in accurate and usable data. On top of that, their entire team was and continuous to be highly attentive to our needs. Describe the scope of their work in detail. Full Audit around all elements of digital media (Paid Search, Social Media, Landing Pages, SEO, Analytics and Public Relations). What was the team composition? At onset, we were serviced by business development team, including account manager and subject matter experts on an as-needed basis. This composition (obviously without BD team) continued post business development cycle. Overall, the team is very well and appropriately staffed and have a consistent project management and communication structure. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? I am able to let you know that their audit outcome was exactly what we were looking for. In addition, their game plan was perfectly fit to out needs. How effective was the workflow between your team and theirs? As mentioned above, the Power team is very well structured and has a strong process for information sharing and accessibility, including communication process. What did you find most impressive about this company? Their robustness of their offerings, technical setup, true passion for helping us and general strategic thinking. Are there any areas for improvement? Not that I can think of right now. --- #### SEO & E-Commerce Dev for Home Service Provider **The Project** - Services: E-Commerce Development, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: May 2020 - Ongoing **Project Summary**: Power Digital Marketing was hired by a service provider for SEO and e-commerce development services. The main deliverable is a newly franchised customer platform built using WordPress CMS.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Technology & Communications, The Glass Guru - Industry: Arts, entertainment & music - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Feb 1, 2021 **Feedback Summary**: The team continues to do its part in furthering the development of this project by providing prompt updates, generating designs, and optimizing the site. Power Digital Marketing follows a dependable workflow that provides the client with confidence in the project's inevitable success. ""Their team must be one of the most professional teams I've worked with in my 30 years of franchising experience!" " **BACKGROUND** Please describe your company and your position there. The Glass Guru is a leading home services franchise brand specializing in residential and light commercial glass, door, and window restoration, repair, and replacement. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing, and what were your goals? We first partnered with Power Digital Marketing after they quickly rose to the top of potential partners responding to our RFP for a new consumer website. It quickly morphed into so much more once we got to know the Power team even more... **SOLUTION** How did you select Power Digital Marketing and what were the deciding factors? Power was uber-responsive in the RFP phase. It was clearly evident from the beginning that we are all on the "same sheet of music." They were very keen on validating our expressed needs, and giving us room to pick the right path when things got cloudy. We saw the breadth of their talent, we had a great rapport with our primary points of contact, and they always been sensitive to our budget. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. We've been working for the most part on our new consumer website. The project is very much aligned with our expressed needs. The project is an industry-leading website for The Glass Guru that meets the current and future needs of our individual franchise owners and our national brand as well. The site is a minified, lean, beautiful custom site built over a WordPress CMS. The project included scope/discovery, including extensive SEO mapping, wireframe, development, content migration, and launch. Along the way, we've increased the level of partnership with Power, bringing them on as our Agency partners as well, assisting our brand with strategy, collateral templates, content marketing, and more... How many people from the vendor's team worked with you, and what were their positions? While John and Annie have been our primary points-of-contact, there are at least a dozen talented & creative team members on our account at any given time. There's at least 2-3 folks working on content marketing, 3 on SEO and Social, 1 lead designer, 1 lead developer, and more... **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? As we have not launched, we can't tell you that this project crushed our ROI expectations. What I DO expect is that we WILL be able to say this in another quarter or two once the site is live and we've optimized it once or twice. What I can say having been through this process many times is that the folks at Power are one of the most professional teams I've ever worked with in my 30-years of franchising! They are proactive, they over-communicate, and they are accountable! Describe their project management style, including communication tools and timelines. Again, proactive comms, weekly updates. Iterative design reviews conducted using Adobe XD (which is preferred to us). Annie is particularly talented at quietly moving us along, keeping things on track. What did you find most impressive or unique about this company? I've said it before. It's really easy to dramatically underestimate the sheer size of Power Digital Marketing. They are a huge team, and yet every conversation with them is an intimate, "coffee-table style" conversation where we feel like we are part of a really exclusive group of customers working with a boutique agency. Are there any areas for improvement or something they could have done differently? My only "critical" feedback was on the PM side, as project-management is a lot of what I do. When The Glass Guru was slipping on deadlines from time to time, Power was too "nice" in governing us. Sometimes you gotta "crack the whip" to keep the project on track, and we tend to always have a lot of distractions around here at The Glass Guru. --- #### Digital Marketing Consulting for Investment Firm **The Project** - Services: Digital Strategy - Project size: $10,000 to $49,999 - Project length: May - Nov. 2020 **Project Summary**: Power Digital Marketing is providing digital marketing consulting for an investment firm. The key deliverable is a digital marketing strategy that will have a measurable return on investment.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Illumination Wealth Management - Industry: Financial services - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 29, 2021 **Feedback Summary**: The work of Power Digital Marketing resulted to an ROI of five times more than the commitment, exceeding the client’s expectations. The workflow is seamless, with the client always receiving updates about the project. The client is impressed with the team’s passion and energy for the project.  ""The energy around our project from the team members was contagious. They were all about results." " **BACKGROUND** Please describe your company and your position there. I am the CEO of the company overseeing all business development and marketing initiatives of the firm. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? We hired Power Digital to help us define a new online and digital market strategy for the company. We didn't know where to start and look towards thier expertise to guide us in making the property strategic investments online. What were your goals for this project? My goals for the project were to establish a digital strategy that had a a measurable return on investment form overall financial investmen online. **SOLUTION** How did you select Power Digital Marketing? We selected PDM after an exhaustive local search. We are invovled in the busienss community and there is no shortage of firms claiming to be digital strategists. PDM was an easy choice due to their tangible value creation for the client partners. Describe the scope of their work in detail. The work entailed establishing clear client personas and demographics we were targetting. From there, we identified the most optimal platforms and channels our target client is on and what messages mattered most to them. Through this work we developed a content marketing strategy that was supplemented by SEO, Paid Social and certain PR efforts. What was the team composition? We had a team of 4 people from PDM supporting our projects. An overall cleint account manager and support specialists. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The ROI that we got form our efforts were more than 5x the financial committment. Beyond that, the intangibles were the feedback we have received from those in our community related to the content we have shared. How effective was the workflow between your team and theirs? Seamless. They were on time and held us accountable to the timeline. We were never left in the dark. They were always touching base and keeping us information and on task. It was optimal. What did you find most impressive about this company? Everything. The team was passionate and cohesive. The energy around our project from the team members was contagious. They were all about results. We created clear KPIs that were measurable and stood by them...adjusting along the way to hit our goals. Everything was impressive. Are there any areas for improvement? Not a thing. --- #### E-Commerce Dev & Marketing for Home Fragrance Manufacturer **The Project** - Services: E-Commerce Development - Project size: Confidential - Project length: Apr. - Dec. 2020 **Project Summary**: A manufacturer hired Power Digital Marketing for e-commerce and marketing services. They needed help in shifting from Big Commerce to Shopify and improving their branding through SEO and social media marketing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Claire Burke - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 29, 2021 **Feedback Summary**: Through Power Digital Marketing's extensive knowledge, the company's reach significantly widened, with a 1000% follower increase and a 25% sales boost. The team worked hard in helping the client attain its business goals. The members are also commended for their strong communication skills. ""They wasted no time jumping into actions and listened to our needs instead." " **BACKGROUND** Please describe your company and your position there. I am the owner of Claire Burke, a 64 year brand which creates and distributes home decor fragrance products such as candles, room sprays, electric plug in units and refills, potpourri etc. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing, and what were your goals? Our company transitioned from Big Commerce to Shopify last year. In this process, we determined we needed to improve all aspects of our Ecommerce business from improved SEO content, Social Media outreach as we expanded our outreach to attract a younger audience for our new Diamond Collection line of candles and room sprays. Power Digital was hired to handle the transition to Shopify, assist in improving the look and functionality of our website plus lead our Ecommerce strategy to attract a younger audience. **SOLUTION** How did you select Power Digital Marketing and what were the deciding factors? In the interview process, Power Digital Marketing, first of all, listened intently to our needs, formulated a game plan, and came back with a very clear set of objectives for the program and how they were going to achieve these objectives. They were clear, concise, appeared to understand our business, and were reasonably priced. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Key deliverables were: Website conversion to Shopify Graphic improvement Website functionality improvement and help our Google ratings Social Media strategy to attract 10,000 new followers to our Instagram and Facebook accounts. How many people from the vendor's team worked with you, and what were their positions? Three: Senior Director of Business Development Account Coordinator Account Manager. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Followers increased by 1000% and Ecommerce Sales improved by 25% Describe their project management style, including communication tools and timelines. Email and Zoom calls were the primary vehicles for communication on a weekly basis and more frequently when required. What did you find most impressive or unique about this company? They felt a true extension of our internal team. They were great listeners and once understanding our needs, wasted no time jumping into action. The results speak for themselves. Are there any areas for improvement? No. We were very satisfied with the process and outcome. --- #### Marketing Services for Luxury Fashion Brand **The Project** - Services: Digital Strategy - Project size: $50,000 to $199,999 - Project length: Mar. 2019 - Ongoing **Project Summary**: Power Digital Marketing is providing marketing services for a luxury fashion brand. The goal of the project is to acquire new customers and increase revenue.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, ViX Swimwear - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 29, 2021 **Feedback Summary**: Thanks to Power Digital Marketing’s work, revenue increased by 70% and ad spend significantly decreased, meeting the client’s expectations. The workflow is effective, with the team’s deep understanding of the client’s brand. The client is impressed with Power Digital Marketing’s creativity.  ""They work very creatively in how to increase revenue and acquire new customers without spending a lot of money." " **BACKGROUND** Please describe your company and your position there. We are a fashion luxury brand that design, manufacture and sell high quality resortwear swim and clothing. I am the CEO and founder of ViX **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? To increase our visibility in the market through digital strategies. What were your goals for this project? Aquire new costumers and increase revenue **SOLUTION** How did you select Power Digital Marketing? By recommendation and their client list Describe the scope of their work in detail. They did an amazing on boarding plan to get to know the brand and our position in the market place. After that, they lay out a plan and discuss with the principal executives from ViX. After we approved, they execute the plan with their very prepared team members. We reviewed every month and made changes accordantly to the results. The team is very result oriented, which I really appreciate it. What was the team composition? From ViX: CEO President and e-commerce director From PDM: Account manager and a team of at least 5 people from each area. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? In the first year, we grew 30% in revenue with a decrease in the google spend investment in 50%. The second year we had a 70% increase in net revenue, with a very affordable budget for add spend. They work very creatively in how to increase revenue and acquire new customers without spending a lot of money, which is not common in the industry of digital agencies. How effective was the workflow between your team and theirs? Their team is very effective, I have the same account manager since we start the project. She knows our brand and PDM team always suggest the best ideas. I feel like they work for our company because of their perception of our brand. What did you find most impressive about this company? They are very professional and creative. Their team is very dedicated and passionate about their work and the brand. The team adapts to to budget really well and usually surpass the results. I am extremely happy with their team and the deliverables. Are there any areas for improvement? No, they actually surprise our team with their forward thinking projects and ideas. --- #### HubSpot Integration for Digital Marketing Company **The Project** - Services: Digital Strategy, Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Mar. 2020 - Ongoing **Project Summary**: Power Digital Marketing was tasked to assist a marketing agency in marketing automation and programming on one of its HubSpot integration projects. Bulks of streams and data were incorporated into pre-sets. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder & Creative Director, metajive - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 26, 2021 **Feedback Summary**: The project is confidential so metrics are not to be shared. However, the client commends the team for exerting effort and being professional in addressing all issues in order to make sure that the project runs smoothly. Power Digital Marketing also works promptly and receptively. ""Their understanding of the HubSpot platform was impressive." " **BACKGROUND** Please describe your company and your position there. I am the creative director of a digital marketing company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? I hired Power Digital to help with the marketing automation and programing on a very long and complex CRMt integration. What were your goals for this project? The goal of this project was to implement numerous work streams and millions of pieces of data into a pre-set group of emails and flows that needed to have complex decision trees and customizations. **SOLUTION** How did you select Power Digital Marketing? We have worked with Power Digital in the past and will work with them again in the future. They are our Go-To marketing partner, we were originally referred to them by a client of theirs. Describe the scope of their work in detail. Leveraging Hubspot we implemented numerous work streams and millions of pieces of data into a pre-set group of emails and flows that needed to have complex decision trees and customizations. What was the team composition? We worked with the project leads of two departments closely and various team members. We should not be more impressed with the leadership. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Unfortunately no, this client has a strict NDA so we can not share results but we can say we are incredibly impressed with them as a partner. How effective was the workflow between your team and theirs? We worked tightly together with our project manager working with them, goals were met, timelines were met and whenever we hit a road block (as you do in complex projects) we worked through it. Their understanding of the Hubspot platform was impressive. What did you find most impressive about this company? Project after project Power Digitals effort and systems. Are there any areas for improvement? We have worked through any issue we have had. They are open receptive and professional. --- #### SEO Services for E-Commerce Coffee Company **The Project** - Services: Search Engine Optimization - Project size: $200,000 to $999,999 - Project length: Feb. 2019 - Ongoing **Project Summary**: Power Digital Marketing supported a coffee subscription business, working on both on-site and off-site SEO services. They helped with blog migration to optimize content and worked on link-building efforts.  **Review Rating**: 4.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Growth, Trade Coffee - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 13, 2021 **Feedback Summary**: Over the course of the engagement, Power Digital Marketing helped the client land on the first page of search results, often claiming the first position. In addition to securing growth for them, the team was a valuable resource with insights, skills, and a strong attention to detail.  ""They were great strategic partners to help us reach our SEO goals." " **BACKGROUND** Introduce your business and what you do there. I’m the director of growth at Trade Coffee, a direct-to-consumer coffee subscription business. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We’re leveraging them for SEO services. **SOLUTION** What was the scope of their involvement? They worked to optimize our core e-commerce pages as well as a lot of our content-focused blog pages, making sure they all ranked high in organic search engine results. Under that SEO umbrella, we leveraged them for the technical side of it, too, ensuring our site maps and links were set up for best SEO practices. Last year, they helped us with a blog migration, migrating it into our main site from a sister site.  They also did content grading, making sure content on our blogs are optimized for specific keywords and were ranking. The third pillar they worked on was link-building, which included reaching out to publishers to backlink to our site and boosting the equity Google provided for us, as a form of offsite SEO. As far as onsite SEO, they made sure we were linking our pages in the best possible manner.  What is the team composition? We had two primary points of contact, including the director of client success and the director of strategic accounts, who ran strategy. We also worked with the content manager and PR coordinator, who handled more tactical work, so there were around five people.  How did you come to work with Power Digital Marketing? The decision to work with them happened before my time and they’ve been working with our company since before I started. We did renew their contract after we knew they were one of the best agencies in the business at a relatively decent price. We got a lot for what we pay them. How much have you invested with them? We spent $372,000 on the engagement.  What is the status of this engagement? The project ran from February 2019—January 2021, we’re wrapping up our work.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We wanted to rank on a lot of our educational pages, and they helped us change our rank from page 10 to the first position on the first page, really turning around our ranking early on. When they led the charge on the blog migration, it helped lead to a 300% growth in traffic for our blogs. When they did a lot of work with keywords on our core pages for our coffee subscription, it now drives 15%–20% of our business on a monthly basis.  How did Power Digital Marketing perform from a project management standpoint? We did a lot of work in Google Sheets because it works really well with our team. That was the primary way we managed the project with them.  What did you find most impressive about them? They knew their stuff — if I had an SEO question, I leveraged them as much as possible. They were great strategic partners to help us reach our SEO goals.  Are there any areas they could improve? This could apply to a lot of agencies, but even though they knew SEO like the back of their hand, being able to translate it to our goals was different. Being able to translate that to what we wanted to get out of it from a brand perspective is something they struggled with. For example, their recommendations were very SEO-focused but may have missed the branding side of things since they focused on what would rank highest for SEO.  Do you have any advice for potential customers? Be cognizant of knowing they will drive the tactical, execution side of things, but you’ll need to spearhead the branding side of things. Be clear about your long-term goals for the relationship outside of just SEO.  --- #### PPC Management for Furniture Company **The Project** - Services: Pay Per Click - Project size: $50,000 to $199,999 - Project length: June 2020 - Ongoing **Project Summary**: Power Digital Marketing manages the PPC campaign of a furniture company. They are chosen due to their experience in B2B marketing. They are responsible for reviewing and optimizing the client's PPC campaign.  **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Furniture Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 8, 2021 **Feedback Summary**: The efforts of Power Digital Marketing results to growth on revenue, due to an increase in site traffic. Communication is effective, despite some hiccups. The team is praised for their passionate engagement in the success of the client.  ""They are truly passionate about helping our company get off the ground and achieving the growth we are looking for. " " **BACKGROUND** Please describe your company and your position there. Our company is a startup office furniture brand that manufactures and sells product direct to businesses. This bypasses the typical manufacturer to dealer to consumer route and goes straight to the end-user. My role is as the founder and CEO of the company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? We hired power digital to manage our paid digital advertising spend. They also discussed how they could help us increase the conversion rate of our website which was a factor in moving forward with them. What were your goals for this project? To grow revenue in the most cost efficient manner possible. **SOLUTION** How did you select Power Digital Marketing? Our marketing director conducted a search for a digital marketing agency. We started off with a list of around 10-15 potential companies and narrowed it down to 5-7 we wanted to have calls with. Our goal was to find a company that was able to specialize in B2B marketing since alot of the companies we found were focused on B2C. We then had screening calls with each of the remaining firms with two owners and the marketing director. It came down to Power Digital and one other company - we decided to invest in Power Digital as they had greater confidence of getting the company off the ground and also had other services to offer (conversion rate optimization). Describe the scope of their work in detail. We had a kick off with Power Digital where we reviewed the goals of Juniper and what the action plan would look like. One of the great things about PD is that they truly act like part of your team rather than the traditional supplier - customer relationship. They were very interested in our revenue aspirations and engaged in meeting those targets. Once that was in place we kicked off a series of bi-weekly meetings where we would review Paid Ad progress and share feedback as necessary. They also launched the Conversion Rate Optimization audit and came back with a list of recommendations, which we implemented together. What was the team composition? We have an account manager, a paid ad specialist, a paid social specialist, email specialist, and an executive sponsor. This structure works well, especially having an executive sponsor on the team that usually has an increased level of business acumen. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Yes - our revenue has grown month on month consistently at a rapid rate and they have been able to successfully increase traffic to the site without reducing conversion rate. Our ROAS has also consistently grown over the course of our partnership. The website changes they recommended to increase conversion rate have been huge and have set the website ahead years versus us learning the hard way. How effective was the workflow between your team and theirs? It has been relatively effective. We got off to a somewhat rocky start when our executive sponsor changed multiple times but since then it has stabilized. Occasionally there is confusion when rolling out new initiatives about who is responsible for what but this gets cleared up quickly. What did you find most impressive about this company? Their engagement in the success of our business. They are truly passionate about helping our company get off the ground and achieving the growth we are looking for. The other aspect I find extremely valuable is the specialized approach they take, having teams set up to help with a large range of disciplines. Ex - email/SMS marketing team, a conversion rate team, paid media, paid social, influencer marketing etc. Are there any areas for improvement? There are some concerns around the integrity of the data from paid social. Also would like ongoing analysis of the conversion rate of the website. --- #### Digital Marketing Services for Food Company **The Project** - Services: Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Oct. 2020 - Ongoing **Project Summary**: Power Digital Marketing provides digital marketing services for a food company. With the goal of making the client a household name, the team works on email and PPC campaigns.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & Chairman, BōKU International - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 6, 2021 **Feedback Summary**: While the project is ongoing, initial projections are positive. The client praises Power Digital Marketing's flexibility, including their ability to shift focus from Facebook to email and PPC campaigns and realigning goals. The team is responsive via calls and emails, resulting in a smooth workflow.  ""We were impressed that they seem to operate as partners, truly invested in our success. They believe in what we do." " **BACKGROUND** Please describe your company and your position there. I am Co-Founder and Chairman of Boku International, Inc. We are a family owned organic super-food company in our 14th year, serving customers online in 60+ countries. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? We hired Power Digital to help us grow our business via digital, email and social media marketing. What were your goals for this project? We wanted to leverage our 14 year track record as an industry leader to become a household name in the superfood/organic wellness space. We have proven our ability to provide the world's greatest superfood blends and unrivaled customer experiences, but lack contemporary digital marketing expertise. In the past we've hired other agencies but have been terribly disappointed by the egregious over promising and under delivering that seems to plague the digital marketing industry. Our hope was to partner with an agency that aligned with our core values and actually delivered on their promises. **SOLUTION** How did you select Power Digital Marketing? Power came highly recommended by a close colleague. After meeting several times with management, the fit was obvious. Describe the scope of their work in detail. The initial plan was to focus entirely on Facebook but early results were less than stellar. We approached management at PD and requested that they pivot in an effort to immediately generate profitable ROAS. We were impatient and lack the resources of some larger, better funded companies. Despite the fact we were contractually committed to a specific, mutually agreed plan, PD management heard our appeal and responded to shift focus from Facebook to email and paid digital. We have paused Facebook and are now focussing entirely on these other channels. What was the team composition? We initially began communicating with Founders and were next introduced to various team leaders. We are now working with dedicated account managers with specific expertise and focus on our brand and their area of expertise. Tem leaders and management are always available for consultation and have been very responsive. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We appear to be making great progress correcting glaring errors in our email and digital strategies. Too early to tell just yet, but we are excited with the projections which if met, will finally define a scalable plan for sustained growth. How effective was the workflow between your team and theirs? Communication is the cornerstone of any successful partnership and has always been smooth and efficient between our companies. Even the CEO has been remarkably responsive to calls, emails, etc. Workflow as a result has been meliflouis. What did you find most impressive about this company? We were impressed that they seem to operate as partners, truly invested in our success. This was evidenced by their willingness to adapt and pivot when things weren't working. ' I am also impressed with their authenticity. Management and team leaders are actual consumers of BōKU Super Food products. They believe in what we do. Are there any areas for improvement? So far- So good. --- #### Digital Marketing, SEO & PPC for IT Company **The Project** - Services: Digital Strategy, Other Digital Marketing, Pay Per Click, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: July 2020 - Ongoing **Project Summary**: Power Digital Marketing serves as a digital marketing partner to a cannabis technology company. They have helped with content creation, Google Ads campaigns, and sales material creation. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Sr Product Marketing Manager, IT Company - Industry: Information technology - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 5, 2021 **Feedback Summary**: With the client's niche industry making it difficult to track hard metrics, Power Digital Marketing has impressed by delivering content that represents the client well. They are responsive and receptive to feedback. For the entirety of the engagement, they have met deadlines and remained organized. ""They bring a lot of different perspectives to the table, helping us think about our business a bit differently." " **BACKGROUND** Introduce your business and what you do there. We’re a technology company that serves the cannabis industry. In states where cannabis is legal, customers can use our platform to view brands and reviews for various retailers. They’re also able to place orders online to have products delivered or prepared for pick-up. On the B2B side, we have technology that enables retailers to set up online ordering and build out an e-commerce site. We sell ads on our site, have a POS system, and a wholesale marketplace.   **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We hired them to help with our marketing efforts, including online campaigns and email campaigns. **SOLUTION** What was the scope of their involvement? They helped develop content for online and email campaigns as well as create landing pages. Their team was also responsible for running Google Ads campaigns. For that campaign, they designed strategy, built out assets, and executed.   They’re also building collateral for our sales team. Currently, they’re working on a sales deck, case studies, and various other assets that we encourage our sales team to use. What is the team composition? We’ve interacted with the account managers. There are also designers, a content writer, and someone who designed the campaign, but we haven't worked directly with them. How did you come to work with Power Digital Marketing? I joined the team after they’d started working with our company. Our chief revenue officer decided to hire them, and I later took over the relationship after joining the company.  How much have you invested with them? We spend around $10,000 each month with them.  What is the status of this engagement? We’ve been working with them since July 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Their content aligns with our brand well and lives up to marketing expectations in our eyes. We’re operating in a niche industry, so we’re tracking its success rather qualitatively.   How did Power Digital Marketing perform from a project management standpoint? They’re responsive, easy to work with, and they take feedback very well. We’ve also found them accessible and organized. They’ve been good about meeting deadlines.   What did you find most impressive about them? They bring a lot of different perspectives to the table, helping us think about our business a bit differently. We appreciate that they’re very responsive.  Are there any areas they could improve? I can’t think of anything. Do you have any advice for potential customers? Be specific about your goals and requirements. They’re pretty good about pointing out grey areas with requirements if there are any. --- #### SEO Services for Warehousing & Logistics Company **The Project** - Services: Search Engine Optimization - Project size: Confidential - Project length: Jan. 2020 - Ongoing **Project Summary**: Power Digital Marketing was hired by a warehousing and logistics company to help with their SEO campaign. The team closely collaborates with the client to achieve an increase in organic web traffic.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Marketing Manager, Warehousing & Logistics Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jan 5, 2021 **Feedback Summary**: The client reported an increase in organic and direct traffic, expecting growth in the coming months. Power Digital Marketing updates the client with bi-weekly calls and uses Slack for urgent concerns. The client is impressed by their communicability and friendliness.  ""Communication with them is top-notch. They're also very friendly, which is great." " **BACKGROUND** Please describe your company and your position there. I am the growth marketing manager for a warehousing and fulfillment services company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing, and what were your goals? We hired Power Digital Marketing to help us with increasing and improving our SEO rankings. **SOLUTION** How did you select Power Digital Marketing and what were the deciding factors? We have worked with them in the past. They are professional and do great work. Always there to give a helping hand. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. We began with a discovery call to discuss what we are looking for. Power Digital came back to us with a plan to hit our and exceed our goals. We have bi-weekly calls to discuss any action items that need to be completed and progressions of our ultimate end goal. Which is to increase organic traffic. How many people from the vendor's team worked with you, and what were their positions? I currently work with two individuals; an SEO specialist and a director of customer success. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We have seen an increase in organic and direct traffic. Improving organic traffic takes time, we will likely keep seeing an increase in traffic as the months go by. I appreciate all the work the team puts in, even if it might be outside of the scope of work. They want to see our company do well. Describe their project management style, including communication tools and timelines. We have bi-weekly calls to discuss the on-going project. We talk on Slack if there are any urgent questions that need to be answered. What did you find most impressive or unique about this company? Level detail is great. Communication with them is top-notch. They're also very friendly, which is great. Are there any areas for improvement or something they could have done differently? None that I can think of at the moment. --- #### SEO & Digital Strategy for Luxury Retail Brand **The Project** - Services: Digital Strategy, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Mar. 2019 - Ongoing **Project Summary**: Power Digital Marketing is in charge of a luxury retail brand's full-scale SEO and organic growth strategy. The team provides support in boosting keyword rankings and organic. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Content Manager, Diamond Nexus - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Dec 22, 2020 **Feedback Summary**: Power Digital Marketing's efforts have been valuable in improving the client's organic traffic at a steady rate. Through their work, their partner went above in beyond their annual forecast. Organized and responsive, the team gives weekly updates about the project. Overall, they've been remarkable. ""They have a really great grasp on all things SEO related with experts on every end."   " **BACKGROUND** Please describe your company and your position there. I am the content manager of a luxury retail brand that sells man made diamond alternatives. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing, and what were your goals? We wanted to expand the organic reach of one of our largest brands in order to separate us from the competition. We hired PDM to provide full-scale SEO services in order to grow our keyword rankings and overall organic traffic. **SOLUTION** How did you select Power Digital Marketing and what were the deciding factors? We met with multiple agencies and ultimately decided on PDM based on their compelling pitch, impressive client roster and fair price point. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. Our project began with an in-depth technical audit, competitive analysis and keyword map which helped us begin our strategy. From there, regular work has been made monthly on blog posts, pillar page analyses and internal linking strategies. How many people from the vendor's team worked with you, and what were their positions? They assigned a project manager to field communications, a content writer to work on blogs, multiple SEO specialists and a VP of technical marketing. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Since working with PDM, our organic traffic has steadily improved with hundreds of new keywords on page 1. We even surpassed our forecasted 2020 organic revenue goal, which is a huge milestone given the tough year it has been. Describe their project management style, including communication tools and timelines. They are very organized when it comes to scheduling monthly reports and connecting with our team via Slack. They also update us weekly on keyword rankings and ongoing projects with an easy-to-use digital dashboard. What did you find most impressive or unique about this company? They have a really great grasp on all things SEO related with experts on every end. They also pay close attention to Google trends and related trends to our industry which is very helpful. Above all though, I really enjoy the close communication we have which allows me to grow my own SEO skills. Are there any areas for improvement or something they could have done differently? Overall they've done a really great job. We have experienced many personnel changes over the last couple of years which can take extra time getting them up to speed on our brand language, but that's to be expected. --- #### Social Media Mktg Campaigns for House Inspection Company **The Project** - Services: Social Media Marketing - Project size: $200,000 to $999,999 - Project length: Mar. 2018 - July 2020 **Project Summary**: Power Digital Marketing handled a house inspection firm's social media marketing campaigns. They conducted acquisition and growth campaigns to acquire inspection companies and recruit inspectors, respectively. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former VP Strategy, House Inspection Company - Industry: Real estate - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 16, 2020 **Feedback Summary**: Power Digital Marketing's reporting and analytics were impressive. They performed successful campaigns that allowed the company to grow immensely, specifically on their recruitment efforts with inspectors. Talented and reliable, they were never complacent and always provided phenomenal services. ""I think one of the things I was most impressed with was their ability to remain organized despite our chaos at times." " **BACKGROUND** Introduce your business and what you do there. The company that I was working with when I engaged with Power Digital Marketing was a real estate inspection company. I was the VP of strategy. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Power Digital Marketing? We actually had them running a variety of campaigns for us, but the main one that led us to reach out to them was about trying to basically attract two sides of a marketplace — so attracting real estate agents and home inspectors — to be on some level and refer each other. For ease of explanation, we wanted agents to know more about us so they could refer our home inspectors to their clients. We also wanted home inspectors to know about us so that they understood we were offering a better economic model for them versus other employers. **SOLUTION** What was the scope of their involvement? We had different intents for each campaign. We were doing a campaign for real agents. We also did campaigns for home inspectors. We targeted different types of home inspectors based on locations and other things. We were basically using all mediums such as Facebook Ads, LinkedIn, and we also did a lot of email marketing. Power Digital Marketing served us our in-house marketing team. With the scope of our project, both budget-wise and in complexity, we had detailed strategy sessions with a few people from their team — we did whiteboarding. We went through all the different variations of what we were trying to pitch and who we were trying to recruit. There was also a period of time when we were trying to acquire inspection companies, which was often like small shops. We had a campaign that was targeting the CEO or president of around 4–5 shops. We informed them that we were well-funded and that we were interested in acquiring their companies. We also told them that we wanted them to grow our team and build a larger presence in their state or region. We referred to that phase as the acquisition campaign and after that, we proceeded to the growth campaign. Our growth campaign involved recruiting inspectors to join the company that we were going to acquire. There were a lot of layers to it all, but we needed to make sure we weren’t crossing over and we wanted to avoid people getting multiple messaging.  What is the team composition? We had a VP of marketing that oversaw the team at Power Digital Marketing, which was composed of 5–6 people.  The team of people we worked with shifted a couple of times as the scope of the project changed. Whenever our project turned into something else, we dealt with different people regularly.  How did you come to work with Power Digital Marketing? Someone that I’ve worked with in the past had an ongoing relationship with Power Digital Marketing. We crossed paths and it made sense — timing-wise — for us to have that discussion. We were in the process of hiring a marketing team. They also had an impeccable reputation, so that helped. I also had to go to our CEO and made a decision to spend over six figures. In the end, it all just worked out. Overall, they did a good job pitching us. How much have you invested with them? We spent around $250,000 because I remember there was an upfront fee. After that, our monthly fees got big as we started talking about other things. I believe all the ancillary services they offered were around $5,000 each month.  What is the status of this engagement? Our partnership ran from March 2018–July 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Their reporting and analytics were off the charts — it was one of the reasons we chose them and the reason we stuck with them. I’ve moved on from my role, but I believe they’re still a client of Power Digital Marketing. The team's reporting was really helpful because what we basically had was a relatively lightweight marketing team in-house.  Some campaigns were successful than others, but we were unbelievably successful on the inspector recruitment side with them. We were very successful within a week and we grew under their guidance. When I got there, we probably had five inspectors, and when I left, we probably had 120 inspectors.  How did Power Digital Marketing perform from a project management standpoint? They were awesome and really great. The people we dealt with the most were hyper-organized. I think one of the things I was most impressed with was their ability to remain organized despite our chaos at times. Our CEOs switched twice during that time and we had a lot of moving parts on our end. Despite that, they remained consistent and super reliable.  What did you find most impressive about them? Power Digital Marketing bolstered its reputation. We met their executives and overtime, they just really offered a fresh vibe. They were young, talented, and hungry. I never felt any complacency from them. In addition, it never felt like they were just mailing and doing their job. I know it could happen to companies, especially vendors that already work for a company within two years. Instead, what we had was very collaborative. I don’t have direct experience with another big agency to compare pricepoint, but I just felt like they offered premium service and we definitely got what we paid for.  Are there any areas they could improve? I couldn’t really think of anything offhand that they need to improve. We liked them so much, and that’s why we wanted to hire them.  Do you have any advice for potential customers? They offer a lot and they do everything well. If you are a huge company with a huge budget, I wouldn’t say anything. However, if you’re not a big company, make sure you know what you want when you go into this. We definitely had moments when we thought we couldn’t afford their services since we would love them to do all things for us. However, we just picked and choose what was important.  Additionally, even if there were times we were disorganized when we walked in on them and wrote all over the map, they helped us remain focused and they asked the right questions. They helped us deal with the project to know what we really need or want, so I feel like they could do a good job regardless.  --- #### Public Relations for Consumer Products Company **The Project** - Services: Public Relations - Project size: $50,000 to $199,999 - Project length: July 2018 - Ongoing **Project Summary**: Power Digital Marketing leads reputation management efforts for consumer package goods firm. The team focuses on brand partnerships and public relations activations. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, Consumer Products Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Dec 15, 2020 **Feedback Summary**: Because of Power Digital Marketing's efforts, the client became one of the most publicized CBD brands across several publications. Also, the team makes sure to meet deadlines and they have an aggressive and creative workflow.  ""They meet our deadlines and makes sure our tasks are executed." " **BACKGROUND** Please describe your company and your position there. I am a co-founder of a consumer products company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Power Digital Marketing? We actually hired Covet PR in July 2018. They were acquired by Power Digital Marketing in August 2020. We continue to use Covet PR (which is now PowerDigitalMarketing) and they are amazing. What were your goals for this project? Covet PR (under Power Digital Marketing) has made us one of the most publicized and celebrated CBD companies in the nation. Their tenacity and industry connections have truly leveraged us against our competition. **SOLUTION** How did you select Power Digital Marketing? We interviewed 5 PR firms and went with Covet PR (now under PDM) because of their speciality in CPG companies. Their other clients spoke very highly of them, and they have been our longest running agency partner to-date. Describe the scope of their work in detail. They focus on brand partnerships, earned media and public relations activations. They have been integral to our brand growth, and we would recommend them to anyone except our competition...because they do such a great job for us :) What was the team composition? We currently have a team of 4. Their business cadence, organization and communication is exceptional. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We have been featured in the nation's top publications, and currently are one of the most publicized CBD brands across all Meredith, Hearst and Conde Nast publications. How effective was the workflow between your team and theirs? They set deadlines and they send deliverables. They run our strategy and make sure our projects are executed and meet deadlines. Their workflow is both aggressive and creative, which, in my opinion, is very hard to find. What did you find most impressive about this company? They planned a complex trip to NYC for a product launch. We had desk sides with the editors of the largest publications all throughout the city. The organization, execution and structure was impeccable. Every meeting had an agenda, transportation and goals. The trip was topped off by a media stunt (skydiving) over 2 hours away on Long Island. The trip was a major success and our product won best new beverage by BevNet that month. Are there any areas for improvement? I would say, if they could double production for the same retainer... but that would be irrationally selfish, haha. The PR team at Power Digital Marketing (formerly Covet) is astonishing and any CPG company that doesn't try to work with them would be foolish. --- #### Marketing Services for Marketing Agency **The Project** - Services: Marketing Strategy, Other Marketing - Project size: Less than $10,000 - Project length: July 2024 - July 2025 **Project Summary**: Power Digital provided marketing services for a marketing agency. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Marketing Agency - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Nov 14, 2025 **Feedback Summary**: Power Digital delivered good work as scheduled. The team impressed the client with their unique approach to working. They also communicated via online meetings. ""Their way of working was really unique."" **BACKGROUND** Please describe your company and position.I am the Marketing Manager of a marketing agency.Describe what your company does in a single sentence.Great Experience **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Markeating **SOLUTION** How did you find Power Digital?Online SearchReferralWhy did you select Power Digital over others?Close to my geographic locationGood value for costDescribe the scope of work in detail. Please include a summary of key deliverables.Great Job **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Good Work Describe their project management. Did they deliver items on time? How did they respond to your needs?Yes they Deliver on Time What was your primary form of communication with Power Digital?Virtual MeetingWhat did you find most impressive or unique about this company?Their way of working was really unique.Are there any areas for improvement or something Power Digital could have done differently?No they are best --- #### Digital Marketing Strategy for SEO Company **The Project** - Services: Marketing Strategy, Other Digital Marketing - Project size: Less than $10,000 - Project length: Jan. - Mar. 2025 **Project Summary**: Power Digital provided digital marketing services for an SEO company. The team developed a two-month media promotion plan and a follow-up strategy to boost the client's brand awareness. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Head of Outreach Department, Likvidator SEO - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review **The Review** — Apr 11, 2025 **Feedback Summary**: Thanks to Power Digital's efforts, the client saw increased customers and orders, even winning over some of the client's competitors. The team managed the project perfectly and demonstrated professionalism throughout the engagement. Moreover, Power Digital's response speed was commendable. ""Everything is perfect, you can see that they work professionally."" **BACKGROUND** Please describe your company and position.I am the Head of Outreach Department of Likvidator SEODescribe what your company does in a single sentence.Seo analyze the site and promote it to the top **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Increase brand recognition **SOLUTION** How did you find Power Digital?Online SearchWhy did you select Power Digital over others?High ratingsHow many teammates from Power Digital were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Wrote a two-month plan to promote our company in the media. In social networks, business conferences and so on. We also worked out a follow-up strategy to increase brand awareness **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?There are more customers, more orders. Even took customers away from competitorsDescribe their project management. Did they deliver items on time? How did they respond to your needs?Everything is perfect, you can see that they work professionally.What was your primary form of communication with Power Digital?Virtual MeetingWhat did you find most impressive or unique about this company?Speed of task completion. We applied to other companies, but everything was very much delayed and they did not give us a clear idea of what they would do and how they would do it. But here they quickly told us everything, showed us and the work started.Are there any areas for improvement or something Power Digital could have done differently?Well the only thing that can be improved is the prices, make them more affordable. But to be honest, the price justifies the quality of work --- #### Web Development & SEO for Fitness Company **The Project** - Services: Search Engine Optimization, Web Development - Project size: $10,000 to $49,999 - Project length: June 2023 - Ongoing **Project Summary**: A fitness company has hired Power Digital to optimize their site for SEO. Their work involves on-page SEO optimizations, keyword research, blog and content writing, internal linking, and monthly reporting. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Content, Fitness Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 23, 2024 **Feedback Summary**: Thanks to Power Digital, the client enjoys an increase in their traffic and conversion rates. Demonstrating top-notch project management skills, the team delivers on time and is responsive to feedback and requests. Their dedication to client satisfaction and strong analytical skills are impressive. ""Their flexibility and willingness to go above and beyond make them a very strong vendor."" **BACKGROUND** Please describe your company and position.I am the Director of Content of The Sculpt SocietyDescribe what your company does in a single sentence.The Sculpt Society is an online fitness platform. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Power Digital to accomplish?Search Engine OptimizationWebsite Launch Support **SOLUTION** How did you find Power Digital?ReferralWhy did you select Power Digital over others?Great culture fitReferred to meCompany values alignedHow many teammates from Power Digital were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We work with Power Digital on SEO with a focus on on-site optimizations. Key deliverables include on-page SEO optimizations, blog keyword research and optimizations, content clusters, internal linking, and monthly reporting. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We have seen an increase in organic traffic and organic conversions, as well as non-brand keywords, since working with Power Digital.Describe their project management. Did they deliver items on time? How did they respond to your needs?They have strong project management skills and work is delivered on time. The team was very responsive to feedback and adjusted reporting cadence and content to fit our needs.What was your primary form of communication with Power Digital?Virtual MeetingWhat did you find most impressive or unique about this company?Power Digital's client service and reporting/analytics capabilities have stood out throughout our partnership. Their flexibility and willingness to go above and beyond make them a very strong vendor.Are there any areas for improvement or something Power Digital could have done differently?Power Digital has consistently implemented feedback and made changes when there were areas for improvement in our partnership. --- ## Portfolio & Awards ### Pura Vida | Scaling Revenue + Brand Awareness Challenge: When Pura Vida first approached Power Digital, the brand's ad accounts were under optimized, they were spending too much on inefficient keywords and the brand was missing out by not capitalizing on machine learning and ROAS focused Smart Shopping campaign opportunities.   Opportunities Entering the engagement, the biggest growth opportunities Power identified were: Increase the efficiency of non-branded & shopping ad spend Expand non-branded opportunities for top of funnel A/B testing on email   Results: The Power digital fashion division successfully onboarded, tested and optimized the brand's ad spend with their expertise and technology which led to YoY revenue growth and increased brand recognition for Pura Vida.   As a result, the team scaled revenue to an increase of +136% QoQ w/ a stronger ROAS (40x). As the team continued their push for new customer acquisition into Holiday, Pura Video saw a +27% revenue increase in Q4 2022 with optimized creative and email campaigns. ### Casper | From startup to a mattress giant with SEO Partnership Highlight-Casper  When Gabe Flateman, Co-Founder and CTO of Casper, set out to create a revolutionary mattress with his partners, they were in for an uphill battle. The $14 billion sleep industry is dominated by big business and well- known brands. To compete, Casper needed a sound strategy for getting found in search, increasing brand awareness, and generating sales. As a start-up with limited resources, Casper sought outside expertise to guide their content marketing plans and optimize all of their on- and off-site elements. Our team was tasked by Casper to define the company’s SEO, content marketing, and link building strategies, with the goal of expanding beyond North America within two years. "We didn't have deep SEO expertise to help us rank for terms that are key to our business. We knew we needed an expert who could help think through opportunities and guide us in the right direction. We now rank #1 for the term 'mattress' and we rank pretty well across non-branded terms. Hiring Power Digital was a fantastic decision because it takes years to build up the kind of expertise they provide."  - Gabe Flateman, Co-Founder and CTO  Over the course of the partnership, Power Digital has helped Casper carve out a niche in a very competitive market by defining and instituting best practices that consistently yield positive results. Today, they are available in a range of international markets including Canada, Germany, Austria, France, Switzerland and the UK, and as a result of Power Digital’s help, Casper has achieved prominent placement for a large array of high-volume search terms with buyer intent. Casper’s traffic increased by a dramatic 188% year-over-year, which translated to about $100M+ in revenue growth over two years.  Power Digital continues to work closely with all of Casper’s key staff to ensure that they understand SEO opportunities and risks, and to help them define, and achieve, new goals. ### Mielle | +192% YoY E-Commerce Growth Mielle Organics approached Power Digital in 2020 in search of a data-driven growth partner to take their brand to the next level in a hyper-competitive market. Hesitant to move away from more traditional marketing methods and skeptical of the results performance marketing could generate as a whole, the Power Digital team presented a solution that involved an in-depth diligence appraisal effectively leveraging both machine-learning technology and expert qualitative analysis. Power Digital’s proprietary marketing analysis platform, SPRnovaTM (nova), identified inefficiencies as well as opportunities that provided Mielle with the ability to optimize its digital marketing investment efforts through an actionable roadmap that ultimately met and vastly exceeded Mielle’s revenue goals. Utilizing the power of nova, in collaboration with the nation’s leading Data Scientists and Digital Marketers, our team was able to accurately forecast and delineate the most effective strategies that would successfully help the brand scale within 6 months to increase investor interest, magnify the company’s valuation, and ultimately secure funding. By implementing the fundamental strategies identified, which included enhancing the technical components of Mielle’s marketing channels and intertwining the expertly crafted brand message to unlock massive growth potential, Power saw an +85% increase in revenue within 3 months time, driven by increases across managed channels: Within this 3 month time period, site-wide revenue scaled +192% YoY, new visitors increased by 18%, transactions increased +63%, and returning visitors increased 10%, compared to the previous period. Adhering to Power Digital’s guidance throughout the partnership and carrying out nova’s recommended strategies, Mielle achieved +127% increase in eCommerce revenue goals. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/clutch_1000_2022_award.svg) ### Industry Recognitions - dot COMM Award | Victrola - dot COMM Award | TomboyX - PRWeek Best Places to Work - Honorable Mention - Digiday 2021 Worklife Award - Shortlisted - SDBJ 2020 CEO of the Year - Finalist - SDBJ 2021 CFO of the Year - Finalist - #175 on 2020 Inc. 5000 List (California) - #1610 on 2020 Inc. 5000 List - Inc. 2021 Best Workplaces - #24 on Adweek's Fastest Growing Agencies ## Key Clients - TOMS ## Packages ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 63 - Overall Review Rating: 4.8 Last Updated: 2026-05-24T09:47:08Z ### Business Entity - Business Entity Name: Power Digital Marketing, Inc. - Source: Delaware Secretary of State - Jurisdiction of Formation: Delaware - Date of Formation: January 8, 2019 - Status: Active - Last Updated: March 16, 2021 - ID: 7228697 ### Credit Report Results - International Credit Risk Assessment: Low Risk - Source: Creditsafe - Last Updated: January 1, 2022 ## Locations (3) ### San Diego, CA (Headquarters) - 2251 San Diego Avenue - San Diego, CA 92110 - United States - 151 - 200 employees - Phone: +1 (619) 613-2751 ### New York, NY - 407 Broome St - New York, NY 10013 - United States - 101 - 150 employees - Phone: +1 (619) 613-2751 ### Arlington, VA - 1201 Wilson Boulevard - Arlington, VA 22209 - United States - 76 - 100 employees - Phone: +1 (619) 613-2751 ## Connections - Asmir Xhelili (Deantis International) - Shalaka Teli (Gadre Infotech Pvt. Ltd.) - Maksim Gachevsky (Mad Devs) ## Contact Power Digital [Send a message](https://clutch.co/profile/power-digital) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/power-digital-marketing-inc-/) - [Facebook](https://www.facebook.com/PowerDigitalMarketing/) - [Instagram](https://www.instagram.com/power_digital)