Power Digital

BACKGROUND

Please describe your company and your position there.

I am the CEO of a financial investment and asset management firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

We are an emerging new company with all of our resources focused on product development and financial trading. As such, our marketing and general resources in this field were non-existing.

At the same time, we did not have a comprehensive perspective of our industry's market opportunity and competitive set.

What were your goals for this project?

We wanted to receive a full understanding of customer demand potential in addition to a full analysis of the competitive dynamics.

SOLUTION

How did you select Power Digital Marketing?

Power Digital Marketing came to us as the only digital marketing solutions provider that had a end-to-end, and robust auditing philosophy and technology.

Their approach and systems gave us a significant level of confidence in accurate and usable data. On top of that, their entire team was and continuous to be highly attentive to our needs.

Describe the scope of their work in detail.

Full Audit around all elements of digital media (Paid Search, Social Media, Landing Pages, SEO, Analytics and Public Relations).

What was the team composition?

At onset, we were serviced by business development team, including account manager and subject matter experts on an as-needed basis. This composition (obviously without BD team) continued post business development cycle.

Overall, the team is very well and appropriately staffed and have a consistent project management and communication structure.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am able to let you know that their audit outcome was exactly what we were looking for. In addition, their game plan was perfectly fit to out needs.

How effective was the workflow between your team and theirs?

As mentioned above, the Power team is very well structured and has a strong process for information sharing and accessibility, including communication process.

What did you find most impressive about this company?

Their robustness of their offerings, technical setup, true passion for helping us and general strategic thinking.

Are there any areas for improvement?

Not that I can think of right now.

BACKGROUND

Please describe your company and your position there.

The Glass Guru is a leading home services franchise brand specializing in residential and light commercial glass, door, and window restoration, repair, and replacement.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing, and what were your goals?

We first partnered with Power Digital Marketing after they quickly rose to the top of potential partners responding to our RFP for a new consumer website.

It quickly morphed into so much more once we got to know the Power team even more...

SOLUTION

How did you select Power Digital Marketing and what were the deciding factors?

Power was uber-responsive in the RFP phase. It was clearly evident from the beginning that we are all on the "same sheet of music."

They were very keen on validating our expressed needs, and giving us room to pick the right path when things got cloudy.

We saw the breadth of their talent, we had a great rapport with our primary points of contact, and they always been sensitive to our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We've been working for the most part on our new consumer website. The project is very much aligned with our expressed needs.

The project is an industry-leading website for The Glass Guru that meets the current and future needs of our individual franchise owners and our national brand as well.

The site is a minified, lean, beautiful custom site built over a WordPress CMS. The project included scope/discovery, including extensive SEO mapping, wireframe, development, content migration, and launch.

Along the way, we've increased the level of partnership with Power, bringing them on as our Agency partners as well, assisting our brand with strategy, collateral templates, content marketing, and more...

How many people from the vendor's team worked with you, and what were their positions?

While John and Annie have been our primary points-of-contact, there are at least a dozen talented & creative team members on our account at any given time.

There's at least 2-3 folks working on content marketing, 3 on SEO and Social, 1 lead designer, 1 lead developer, and more...

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As we have not launched, we can't tell you that this project crushed our ROI expectations.

What I DO expect is that we WILL be able to say this in another quarter or two once the site is live and we've optimized it once or twice.

What I can say having been through this process many times is that the folks at Power are one of the most professional teams I've ever worked with in my 30-years of franchising!

They are proactive, they over-communicate, and they are accountable!

Describe their project management style, including communication tools and timelines.

Again, proactive comms, weekly updates. Iterative design reviews conducted using Adobe XD (which is preferred to us).

Annie is particularly talented at quietly moving us along, keeping things on track.

What did you find most impressive or unique about this company?

I've said it before. It's really easy to dramatically underestimate the sheer size of Power Digital Marketing.

They are a huge team, and yet every conversation with them is an intimate, "coffee-table style" conversation where we feel like we are part of a really exclusive group of customers working with a boutique agency.

Are there any areas for improvement or something they could have done differently?

My only "critical" feedback was on the PM side, as project-management is a lot of what I do. When The Glass Guru was slipping on deadlines from time to time, Power was too "nice" in governing us.

Sometimes you gotta "crack the whip" to keep the project on track, and we tend to always have a lot of distractions around here at The Glass Guru.

BACKGROUND

Please describe your company and your position there.

I am the CEO of the company overseeing all business development and marketing initiatives of the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

We hired Power Digital to help us define a new online and digital market strategy for the company. We didn't know where to start and look towards thier expertise to guide us in making the property strategic investments online.

What were your goals for this project?

My goals for the project were to establish a digital strategy that had a a measurable return on investment form overall financial investmen online.

SOLUTION

How did you select Power Digital Marketing?

We selected PDM after an exhaustive local search. We are invovled in the busienss community and there is no shortage of firms claiming to be digital strategists. PDM was an easy choice due to their tangible value creation for the client partners.

Describe the scope of their work in detail.

The work entailed establishing clear client personas and demographics we were targetting. From there, we identified the most optimal platforms and channels our target client is on and what messages mattered most to them. Through this work we developed a content marketing strategy that was supplemented by SEO, Paid Social and certain PR efforts.

What was the team composition?

We had a team of 4 people from PDM supporting our projects. An overall cleint account manager and support specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The ROI that we got form our efforts were more than 5x the financial committment. Beyond that, the intangibles were the feedback we have received from those in our community related to the content we have shared.

How effective was the workflow between your team and theirs?

Seamless. They were on time and held us accountable to the timeline. We were never left in the dark. They were always touching base and keeping us information and on task. It was optimal.

What did you find most impressive about this company?

Everything. The team was passionate and cohesive. The energy around our project from the team members was contagious. They were all about results. We created clear KPIs that were measurable and stood by them...adjusting along the way to hit our goals. Everything was impressive.

Are there any areas for improvement?

Not a thing.

BACKGROUND

Please describe your company and your position there.

I am the owner of Claire Burke, a 64 year brand which creates and distributes home decor fragrance products such as candles, room sprays, electric plug in units and refills, potpourri etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing, and what were your goals?

Our company transitioned from Big Commerce to Shopify last year.

In this process, we determined we needed to improve all aspects of our Ecommerce business from improved SEO content, Social Media outreach as we expanded our outreach to attract a younger audience for our new Diamond Collection line of candles and room sprays.

Power Digital was hired to handle the transition to Shopify, assist in improving the look and functionality of our website plus lead our Ecommerce strategy to attract a younger audience.

SOLUTION

How did you select Power Digital Marketing and what were the deciding factors?

In the interview process, Power Digital Marketing, first of all, listened intently to our needs, formulated a game plan, and came back with a very clear set of objectives for the program and how they were going to achieve these objectives.

They were clear, concise, appeared to understand our business, and were reasonably priced.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Key deliverables were:

1. Website conversion to Shopify
2. Graphic improvement
3. Website functionality improvement and help our Google ratings
4. Social Media strategy to attract 10,000 new followers to our Instagram and Facebook accounts.

How many people from the vendor's team worked with you, and what were their positions?

Three: Senior Director of Business Development Account Coordinator Account Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Followers increased by 1000% and Ecommerce Sales improved by 25%

Describe their project management style, including communication tools and timelines.

Email and Zoom calls were the primary vehicles for communication on a weekly basis and more frequently when required.

What did you find most impressive or unique about this company?

They felt a true extension of our internal team. They were great listeners and once understanding our needs, wasted no time jumping into action. The results speak for themselves.

Are there any areas for improvement?

No. We were very satisfied with the process and outcome.

BACKGROUND

Please describe your company and your position there.

We are a fashion luxury brand that design, manufacture and sell high quality resortwear swim and clothing. I am the CEO and founder of ViX

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

To increase our visibility in the market through digital strategies.

What were your goals for this project?

Aquire new costumers and increase revenue

SOLUTION

How did you select Power Digital Marketing?

By recommendation and their client list

Describe the scope of their work in detail.

They did an amazing on boarding plan to get to know the brand and our position in the market place. After that, they lay out a plan and discuss with the principal executives from ViX. After we approved, they execute the plan with their very prepared team members.

We reviewed every month and made changes accordantly to the results. The team is very result oriented, which I really appreciate it.

What was the team composition?

From ViX: CEO President and e-commerce director From PDM: Account manager and a team of at least 5 people from each area.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first year, we grew 30% in revenue with a decrease in the google spend investment in 50%. The second year we had a 70% increase in net revenue, with a very affordable budget for add spend.

They work very creatively in how to increase revenue and acquire new customers without spending a lot of money, which is not common in the industry of digital agencies.

How effective was the workflow between your team and theirs?

Their team is very effective, I have the same account manager since we start the project. She knows our brand and PDM team always suggest the best ideas. I feel like they work for our company because of their perception of our brand.

What did you find most impressive about this company?

They are very professional and creative. Their team is very dedicated and passionate about their work and the brand. The team adapts to to budget really well and usually surpass the results. I am extremely happy with their team and the deliverables.

Are there any areas for improvement?

No, they actually surprise our team with their forward thinking projects and ideas.

BACKGROUND

Please describe your company and your position there.

I am the creative director of a digital marketing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

I hired Power Digital to help with the marketing automation and programing on a very long and complex CRMt integration.

What were your goals for this project?

The goal of this project was to implement numerous work streams and millions of pieces of data into a pre-set group of emails and flows that needed to have complex decision trees and customizations.

SOLUTION

How did you select Power Digital Marketing?

We have worked with Power Digital in the past and will work with them again in the future. They are our Go-To marketing partner, we were originally referred to them by a client of theirs.

Describe the scope of their work in detail.

Leveraging Hubspot we implemented numerous work streams and millions of pieces of data into a pre-set group of emails and flows that needed to have complex decision trees and customizations.

What was the team composition?

We worked with the project leads of two departments closely and various team members. We should not be more impressed with the leadership.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately no, this client has a strict NDA so we can not share results but we can say we are incredibly impressed with them as a partner.

How effective was the workflow between your team and theirs?

We worked tightly together with our project manager working with them, goals were met, timelines were met and whenever we hit a road block (as you do in complex projects) we worked through it.

Their understanding of the Hubspot platform was impressive.

What did you find most impressive about this company?

Project after project Power Digitals effort and systems.

Are there any areas for improvement?

We have worked through any issue we have had. They are open receptive and professional.

BACKGROUND

Introduce your business and what you do there.

I’m the director of growth at Trade Coffee, a direct-to-consumer coffee subscription business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We’re leveraging them for SEO services.

SOLUTION

What was the scope of their involvement?

They worked to optimize our core e-commerce pages as well as a lot of our content-focused blog pages, making sure they all ranked high in organic search engine results. Under that SEO umbrella, we leveraged them for the technical side of it, too, ensuring our site maps and links were set up for best SEO practices. Last year, they helped us with a blog migration, migrating it into our main site from a sister site. 

They also did content grading, making sure content on our blogs are optimized for specific keywords and were ranking. The third pillar they worked on was link-building, which included reaching out to publishers to backlink to our site and boosting the equity Google provided for us, as a form of offsite SEO. As far as onsite SEO, they made sure we were linking our pages in the best possible manner. 

What is the team composition?

We had two primary points of contact, including the director of client success and the director of strategic accounts, who ran strategy. We also worked with the content manager and PR coordinator, who handled more tactical work, so there were around five people. 

How did you come to work with Power Digital Marketing?

The decision to work with them happened before my time and they’ve been working with our company since before I started. We did renew their contract after we knew they were one of the best agencies in the business at a relatively decent price. We got a lot for what we pay them.

How much have you invested with them?

We spent $372,000 on the engagement. 

What is the status of this engagement?

The project ran from February 2019—January 2021, we’re wrapping up our work. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We wanted to rank on a lot of our educational pages, and they helped us change our rank from page 10 to the first position on the first page, really turning around our ranking early on.

When they led the charge on the blog migration, it helped lead to a 300% growth in traffic for our blogs. When they did a lot of work with keywords on our core pages for our coffee subscription, it now drives 15%–20% of our business on a monthly basis. 

How did Power Digital Marketing perform from a project management standpoint?

We did a lot of work in Google Sheets because it works really well with our team. That was the primary way we managed the project with them. 

What did you find most impressive about them?

They knew their stuff — if I had an SEO question, I leveraged them as much as possible. They were great strategic partners to help us reach our SEO goals. 

Are there any areas they could improve?

This could apply to a lot of agencies, but even though they knew SEO like the back of their hand, being able to translate it to our goals was different. Being able to translate that to what we wanted to get out of it from a brand perspective is something they struggled with.

For example, their recommendations were very SEO-focused but may have missed the branding side of things since they focused on what would rank highest for SEO. 

Do you have any advice for potential customers?

Be cognizant of knowing they will drive the tactical, execution side of things, but you’ll need to spearhead the branding side of things. Be clear about your long-term goals for the relationship outside of just SEO. 

BACKGROUND

Please describe your company and your position there.

Our company is a startup office furniture brand that manufactures and sells product direct to businesses. This bypasses the typical manufacturer to dealer to consumer route and goes straight to the end-user. My role is as the founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

We hired power digital to manage our paid digital advertising spend. They also discussed how they could help us increase the conversion rate of our website which was a factor in moving forward with them.

What were your goals for this project?

To grow revenue in the most cost efficient manner possible.

SOLUTION

How did you select Power Digital Marketing?

Our marketing director conducted a search for a digital marketing agency. We started off with a list of around 10-15 potential companies and narrowed it down to 5-7 we wanted to have calls with.

Our goal was to find a company that was able to specialize in B2B marketing since alot of the companies we found were focused on B2C. We then had screening calls with each of the remaining firms with two owners and the marketing director.

It came down to Power Digital and one other company - we decided to invest in Power Digital as they had greater confidence of getting the company off the ground and also had other services to offer (conversion rate optimization).

Describe the scope of their work in detail.

We had a kick off with Power Digital where we reviewed the goals of Juniper and what the action plan would look like.

One of the great things about PD is that they truly act like part of your team rather than the traditional supplier - customer relationship. They were very interested in our revenue aspirations and engaged in meeting those targets.

Once that was in place we kicked off a series of bi-weekly meetings where we would review Paid Ad progress and share feedback as necessary. They also launched the Conversion Rate Optimization audit and came back with a list of recommendations, which we implemented together.

What was the team composition?

We have an account manager, a paid ad specialist, a paid social specialist, email specialist, and an executive sponsor. This structure works well, especially having an executive sponsor on the team that usually has an increased level of business acumen.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes - our revenue has grown month on month consistently at a rapid rate and they have been able to successfully increase traffic to the site without reducing conversion rate.

Our ROAS has also consistently grown over the course of our partnership. The website changes they recommended to increase conversion rate have been huge and have set the website ahead years versus us learning the hard way.

How effective was the workflow between your team and theirs?

It has been relatively effective. We got off to a somewhat rocky start when our executive sponsor changed multiple times but since then it has stabilized. Occasionally there is confusion when rolling out new initiatives about who is responsible for what but this gets cleared up quickly.

What did you find most impressive about this company?

Their engagement in the success of our business. They are truly passionate about helping our company get off the ground and achieving the growth we are looking for.

The other aspect I find extremely valuable is the specialized approach they take, having teams set up to help with a large range of disciplines. Ex - email/SMS marketing team, a conversion rate team, paid media, paid social, influencer marketing etc.

Are there any areas for improvement?

There are some concerns around the integrity of the data from paid social. Also would like ongoing analysis of the conversion rate of the website.

BACKGROUND

Please describe your company and your position there.

I am Co-Founder and Chairman of Boku International, Inc. We are a family owned organic super-food company in our 14th year, serving customers online in 60+ countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

We hired Power Digital to help us grow our business via digital, email and social media marketing.

What were your goals for this project?

We wanted to leverage our 14 year track record as an industry leader to become a household name in the superfood/organic wellness space.

We have proven our ability to provide the world's greatest superfood blends and unrivaled customer experiences, but lack contemporary digital marketing expertise.

In the past we've hired other agencies but have been terribly disappointed by the egregious over promising and under delivering that seems to plague the digital marketing industry. Our hope was to partner with an agency that aligned with our core values and actually delivered on their promises.

SOLUTION

How did you select Power Digital Marketing?

Power came highly recommended by a close colleague. After meeting several times with management, the fit was obvious.

Describe the scope of their work in detail.

The initial plan was to focus entirely on Facebook but early results were less than stellar. We approached management at PD and requested that they pivot in an effort to immediately generate profitable ROAS. We were impatient and lack the resources of some larger, better funded companies.

Despite the fact we were contractually committed to a specific, mutually agreed plan, PD management heard our appeal and responded to shift focus from Facebook to email and paid digital. We have paused Facebook and are now focussing entirely on these other channels.

What was the team composition?

We initially began communicating with Founders and were next introduced to various team leaders. We are now working with dedicated account managers with specific expertise and focus on our brand and their area of expertise.

Tem leaders and management are always available for consultation and have been very responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We appear to be making great progress correcting glaring errors in our email and digital strategies. Too early to tell just yet, but we are excited with the projections which if met, will finally define a scalable plan for sustained growth.

How effective was the workflow between your team and theirs?

Communication is the cornerstone of any successful partnership and has always been smooth and efficient between our companies. Even the CEO has been remarkably responsive to calls, emails, etc. Workflow as a result has been meliflouis.

What did you find most impressive about this company?

We were impressed that they seem to operate as partners, truly invested in our success. This was evidenced by their willingness to adapt and pivot when things weren't working. '

I am also impressed with their authenticity. Management and team leaders are actual consumers of BōKU Super Food products. They believe in what we do.

Are there any areas for improvement?

So far- So good.

BACKGROUND

Introduce your business and what you do there.

We’re a technology company that serves the cannabis industry. In states where cannabis is legal, customers can use our platform to view brands and reviews for various retailers. They’re also able to place orders online to have products delivered or prepared for pick-up. On the B2B side, we have technology that enables retailers to set up online ordering and build out an e-commerce site. We sell ads on our site, have a POS system, and a wholesale marketplace.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We hired them to help with our marketing efforts, including online campaigns and email campaigns.

SOLUTION

What was the scope of their involvement?

They helped develop content for online and email campaigns as well as create landing pages. Their team was also responsible for running Google Ads campaigns. For that campaign, they designed strategy, built out assets, and executed.  

They’re also building collateral for our sales team. Currently, they’re working on a sales deck, case studies, and various other assets that we encourage our sales team to use.

What is the team composition?

We’ve interacted with the account managers. There are also designers, a content writer, and someone who designed the campaign, but we haven't worked directly with them.

How did you come to work with Power Digital Marketing?

I joined the team after they’d started working with our company. Our chief revenue officer decided to hire them, and I later took over the relationship after joining the company. 

How much have you invested with them?

We spend around $10,000 each month with them. 

What is the status of this engagement?

We’ve been working with them since July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their content aligns with our brand well and lives up to marketing expectations in our eyes. We’re operating in a niche industry, so we’re tracking its success rather qualitatively.  

How did Power Digital Marketing perform from a project management standpoint?

They’re responsive, easy to work with, and they take feedback very well. We’ve also found them accessible and organized. They’ve been good about meeting deadlines.  

What did you find most impressive about them?

They bring a lot of different perspectives to the table, helping us think about our business a bit differently. We appreciate that they’re very responsive. 

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Be specific about your goals and requirements. They’re pretty good about pointing out grey areas with requirements if there are any.